|July 28, 2010|
|$$ Value of Good Looks Probed by Newsweek|
|By Jack O'Dwyer|
|A three-page feature in the July 26 Newsweek focuses on the dollar value of good looks in the job marketplace.|
Citing “economists,” the magazine says “handsome men” earn an average of 5% more than less-attractive men over their careers and women earn 4% more.
Newsweek talks of the “growing bundle of research showing a bias against the unattractive—our ‘beauty bias,’ as a new book, "The Beauty Bias," calls it—that is more pervasive than ever. And when it comes to the workplace, it’s looks, not merit, that all too often rule.”
A New York recruiter told the magazine, “It’s better to be average and good-looking than brilliant and unattractive.”
J Public Relations, a firm founded in 2004 in San Diego with an office in New York, illustrated its write-up in the May issue of O’Dwyer’s magazine with six of its most attractive employees.
Founding partners are Jamie Lynn Sigler and Kim Guyader. Sarah Evans is managing partner in New York.
Evans said that, “While image is important, it can only take you so far. JPR has worked extremely hard to build a business that is comprised of passionate, smart, ethical and hard-working employees.
“We have not achieved the success we have, or retained our marquee client roster year after year, based on image or looks alone. We retain and gain clients by demonstrating expertise and obtaining results.”
More than half of managers told Newsweek that candidates should spend as much time and money on “making sure they look attractive” as on perfecting a resume.
Sixty-one percent of the managers (the majority of them men) said it would be advantageous for women to wear clothing at work that showed off their figures.
Nearly the same percentage said finding a job is harder for “unattractive” candidates.
Deborah Rhoda, author of The Beauty Bias and a Stanford University law professor, contends that women handicap themselves in order to be more attractive.
High heels, she writes, make walking long distances difficult, but women wear them because they think bosses like them.
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