|November 15, 2007|
|Conference of VIPs Actually Makes News|
|By Greg Hazley|
|Dow Jones and The Nielsen Co. put together a lineup of business VIPs for its "Media and Money" conference last week in New York and drew and nice array of coverage along several story lines with its big-name lineup. That was refreshing as most of these panel/speech-type events rarely register a blip of news.|
Among the notable remarks were a consensus that a slowing U.S. economy could hurt ad spending and Sumner Redstone’s assailing of lax copyright enforcement. Forbes’ Louis Hau had a roundup of Redstone’s remarks.
Mediapost rounded up the overall economic uncertainty, quoting Steve Ratner (who owns magazine and cable properties): "I don't know if we're going into a recession or not. We're clearly going into a period of slower growth." And advertising is tied to that economic cycle, he added.
The Hollywood Reporter (owned by co-sponsor Nielsen) highlighted Rattner’s assertion that cable operators are among the “most challenged” businesses in media, especially with challenges in cable service from phone companies.
Michael Eisner’s comment that the current writers’ strike is “stupid” and the writers “misguided” also drew coverage.
We’ve been to dozens of events like this where nary a spec of news was made, so congrats to the organizers for putting a charge into the format and making headlines from a corporate event not in Davos or Sun Valley.
The Rosen Group PR helped with PR for the conference and sent over a few photos.
Jeffrey Bewkes, President & COO, Time Warner, interviewed by Alan Murray, executive editor, online, Wall Street Journal
Michael Eisner interviewed by Neil Cavuto, senior VP, anchor & managing editor of Business News, Fox News
Sumner Redstone, executive chairman, Viacom & CBS Corporation, presents at the second day of the conference.
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