As the big ad and PR agency conglomerates reported robust earnings for the first half of 2010, many pinned their profit turnarounds at least partially on the ability to do more with less overhead.
This reality in ad/PR-land came from drastic job cuts in 2008 and 2009 and new research from Edelman suggests the greater "efficiency" gained across the U.S. business landscape may be taking a toll on staff.
Edelman's StrategyOne polling unit conducted some research on Americans' attitudes toward their work/life balance amid the "Great Recession" and found that 4 in 10 said the situation has become worse, defying any expectations that many of those with jobs "should be happy and not complain" amid high unemployment.
Notably, nearly half of American workers (43%) among the 1,043 polled said their company is not doing enough to address work/life balance issues.
"Workers are being asked to do 'more with less' and the strain on them is clearly showing," said Bradley Honan, VP of StrategyOne.