"...what happens if some bright enterprising, anti-business student decides to follow suit by creating a WikiLeaks-type website aimed at business? Or more specifically, at public relations agencies? Or even more specifically Middleberg Communications?"
The idea of a website for PR document leaks would cause more than a few coronaries around the industry, but PR pitches leak all the time and a few sites based on corporate rumors and secrets have come and gone (anyone remember F*ckedCompany.com?) without large-scale impact.
But Middleberg says that WikiLeaks' playbook is "not only wrong; it is dangerous and must be stopped."
Levick said that emails, memos, even Post-It notes, can now become headlines and "everything is discoverable."
As MSLGroup senior VP David Chamberlin told Fast Company magazine, "No matter what you make, sell or serve, your organization is a potential target for data theft that can place all your valuable relationships at risk."
"Corruption and other unlawful acts should be named and the people responsible shamed. But simply revealing secrets because they are a) interesting and b) secret isn’t a great argument. I’d like to see WikiLeaks survive this storm but I’d also like to see it act more responsibly."
But looking outside of the business prism, what about the ethics of Assange's disclosures?
Tchividjian sees a clear legal case against the leaker, but the government's desire to shutter site is ethically less transparent.
He doesn't have a problem with media publishing the documents, since they were mostly public already via the WikiLeaks site. But he wonders if the cables show a need for ethical guidelines in diplomacy.