Two stories sent our way today show some of the limitations and drawbacks of Twitter and other social media.
While PR pros often express frustration about the overload of correspondence and information that social media can bring, the latest knocks are coming from staffers who say they're not connecting with the right audience.
"We do not see any benefit in using this social media tool for the time being," IR staffer Paula Rys told IRWebReport. "Stakeholders did not discuss actively with us on Twitter despite our efforts to ask questions.Ē
She said the most contacts through Twitter were social media consultants or others trying to boost their follower numbers.
IRWebReport's Dominic Jones wonders if the company's expectations were too high.