Bob Witeck, who heads D.C. PR shop Witeck-Combs Communications and counsels clients on gay and lesbian PR, doled out some advice this week to law firm King & Spalding, which has taken heat from all sides after it withdrew from defending the Defense of Marriage Act.
Partner Paul Clement left the firm after the move.
Although the PR disaster has yet to subside for the firm, Witeck said K&S' reputation can survive the flap:
"They have a long, established reputation. They shouldn't have to talk about it until the cows come home. Success is when this is out of public debate. I'd keep a low profile. In six months, very few people will pay attention."