|June 2, 2011|
|Ketchum Tops Big Apples|
|By Greg Hazley|
|Ketchum took home PRSA/New York's Best of the Best Award at the group's Big Apple Awards Thursday night for a consumer products marketing campaign with client Centrum, the multivitamin brand of Wyeth.|
Ketchum's "Centrum Inspires Women to Love Feeling Healthy and Energized" effort was feted at the 34th annual event at the Millennium Broadway Hotel in New York.
Lara Wyss, director of global consumer and brand PR, Starbucks, with Edelman senior VP Suzy Kiwala.
Edelman won the competition's top honor for research, measurement and evaluation for a CSR campaign with Starbucks for Earth Month.
Ketchum was the top winner with five awards. Its Emanate and Access Communications units also picked up an Apple each.
Weber Shandwick earned three Apples, including work for FreshDirect, Powermat and crisis communications for the New Orleans Convention and Visitors Bureau.
CRT/tanaka, Hunter PR and Porter Novelli took home two awards apiece. Several firms won single awards (complete list of winners).
Ron Culp, a partner and managing director for Ketchum, was presented with the chapter's John W. Hill Award for leadership in the practice of PR and ethics.
Lighthouse International director of communications Leslie Gottlieb won the group's Philip Dorf Award for mentorship.
Full list of winners is here.
|Sandra Fathi, PRSA/NY president and head of Affect Strategies, with Joanne Freed and Jamie Castaldo of Hunter PR, which took home two awards.|
|Coyne PR staffers, L-R: Jennifer Marcus, Shana Reyes, Tom Coyne, Rich Lukis, John Gogarty and Erin Drelick. Coyne's work for Disney Parks won an Apple.|
|Jamie Claudio and Sarah Passarelli of D S Simon Productions.|
|Rachel Meranus, Jeff Soriano and Meryl Serouya of PR Newswire, which won in the B2B category for its brand repositioning campaign.|
|Sharon Fenster and Andrew Gillinson of Fenster Communications.|
|Hunter PR's Jamie Castaldo, Joanne Freed, Jason Winocour, Megan Weber, Charlotte Maumus, and Brittney Boehm. The food PR firm won two Apples.|
|Ruder Finn staffers Hilary Mra, Sonal Patel and Carolyn Cole. RF was honored for its CFCareForward Scholarship work.|
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