|June 27, 2011|
|By Jack O'Dwyer|
|IABC WEB SEMINAR|
Wed., June 29, 9 a.m. PT -- What you don't know about writing could hurt you! (with Ann Wylie)
The archived version of this web seminar is available 48 hours after the live session. Visit the registration page to find out more.
When does your copy take on wings ó and when does it fly out of control?
What structure makes the best sense for your communications?
Where do visitors spend their time on your Web pages and why should you care?
Academics have tested hundreds of elements that make readers pay attention to, understand, remember and act on your messages. Now is your chance to know the research, use it to your advantage and apply it for more successful results.
Learn best-practice writing tips based on proven communication research, including:
How long employees spend reading their CEO's messages (and how short your executive message should be)
The ability to talk about what works in communication and why ó and to back that talk up with proven evidence
Why the inverted pyramid is often the worst structure you could choose
What visitors really read on your Web pages and why itís important to pay attention
And a whole lot more!
IABC Member: $199 USD
Non-Member: $269 USD
Wylie Communications, Inc.
Renowned speaker and communicator Ann Wylie works with communicators who want to reach more readers and organizations intent on improving their bottom line.
Ann is the author of more than a dozen learning tools that help people improve their communication skills, including RevUpReadership.com, a toolbox for writers. Her manual, Planning Powerful Publications, has been called the bible of publication planning. Annís work has earned more than 60 communication awards, including a WIC Clarion and two IABC Gold Quills awards.
Thu., July 14, Public Relations Society of America, Georgia Chapter: 11:30 a.m. registration, noon luncheon and program, The Georgia Aquarium Oceans Ballroom, 225 Baker Street NW, Atlanta. †Scott Higley, VP-marketing and communications for the Aquarium, will take guests on a deep dive into the PR teamís launch of AT&T Dolphin Tales and an inside look at communications planning for the world's largest aquarium. †Denise Grant, www.prsageorgia.org †or 770-440-6369.
Thu., July 21, 6:30 - 9:00 p.m., EPPS Summer Mixer, 6350 Hollywood Blvd., Hollywood, CA, RSVP by Mon., July 18th to 888/399-3777, firstname.lastname@example.org or www.eppsonline.org.
Sept. 13-14, 2011, 2nd Internal Branding & Employee Engagement Canada Conference, Toronto, Canada
Hear from senior-level industry leaders from Suncor Energy, Loblaw Companies, HSBC Bank Canada, Richardson International Limited and many more on how to build a roadmap towards building brand commitment and a culture approach to internal branding. Join other senior-level Internal Branding and Employee Engagement Leaders at this two-day premiere event!
Learn how you can receive an exclusive 10% discount off the registration fee! Please email Michele Westergaard at Michelew@marcusevansch.com for more information.
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