Forget the urinal ads touting that next Harold and Kumar flick, the shrink rap on your car extolling energy drinks, or the pitches wrapped around your Starbucks cup. The Kiwi carrier is looking to secure space on the heads of 30 adults who will shave their coconuts and sport a tattooed pitch for the Southern Hemisphere archipelago while serving as walking billboards for 10 days.
“Head down to New Zealand,” get it?
What you do get for this dedication to brand evangelism shameless exhibitionism is about 800 bucks or an economy-class roundtrip ticket to New Zealand, as well as people staring at you and wondering what else you’d do for money.
CRT/tanaka is working with the airline on logistics and to drum up media coverage of the marketing campaign, which will launch Oct. 26 in Los Angeles.
The so-called cranial billboards will be asked to "go about their normal lives" and might fly on a major airline between Los Angeles and San Francisco, the firm said.