|January 19, 2012|
|Custom Search Allows O’Dwyer Searches to 2000|
|By Jack O'Dwyer|
|This website has upgraded its search service to include searches via a single click back to Jan. 1, 2001 and O'Dwyer's Newsletter to Jan. 1, 2000.|
Previously searches were available separately for the web and NL on a year-to-year basis.
Included are the profiles of specialty practices of PR firms that have appeared in O’Dwyer’s magazine.
The service is open to non-subscribers as well as subscribers but only the latter will be able to access the full stories that are found.
A feature of the Google service is that images connected with the stories can be pulled up separately.
Searches are possible by name of firm or person; topics such as “ethics” and “law and PR”; geographic location; PR specialties such as healthcare or tech, and PR associations and groups.
Histories of PR Are Here
This site has shown that the histories of PR on Wikipedia are either deficient or non-existent (for subjects such as the Council of PR Firms and PR Seminar).
Anyone interested in the history of PR Seminar will find 694 O’Dwyer entries dating back to 2000.
That group of corporate PR heads (although almost all use another name) has a major influence on corporate PR policy. Its existence has been ignored by all media except O’Dwyer’s.
Wikipedia takes the stance that it will not mention PR Seminar until a “reliable” medium does a story on it.
Attempts to have one of WP’s 10,000 volunteer editors visit our offices and see Seminar attendance lists and programs dating back to 1970 have been ignored.
The O’Dwyer web and NL have 1,860 entries on another important group that has no WP entry—the Council of PR Firms.
The 1982 Tylenol murders are the subject of 371 entries. Scott Bartz, author of The Tylenol Mafia, a 619-page detailed examination of the 1982 and 1986 murders via Tylenols, has called the WP entry on the same subject (which comes up first in a search for that topic) incomplete in many respects and erroneous in many respects. WP has rebuffed attempts by him to correct the Tylenol entry or even recognize the existence of his book.
PR Society: 1,960 Entries
People interested in the history of the PR Society who are dissatisfied with the 398 words they will find on WP can come to this website and find 1,960 entries—just about everything you ever wanted to know about the Society.
WP has a brief entry on “Accreditation in PR” which WP itself says is inadequate.
Researchers can find much more in the 648 entries on Accreditation that are in the O’Dwyer archives.
Those interested in researching the recent “ethics” history of PR, including descriptions of many individual cases, will find 1,960 entries in O’Dwyer’s.
Narrowing the search to “ethics violations” will turn up 312 entries.
Those interested in hiring or obtaining jobs at PR firms will find 1,000 or more entries for the largest ones.
PR and communications majors will find the new search capability a major help in studying PR and writing about it.
The PR Society should either report this expanded research service on the Student PR Society website or allow us to advertise it on the site.
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