“The Census Bureau plans to implement a broad range of communications and public relations activities, i.e. website and online outreach, data education, media relations, and promotion and publicity to inform the American public about statistical information which will be disseminated through multiple communications channels and platforms, i.e. web, social media, traditional media, forums and presentations,” according to the RFI.
Firms are being asked to respond with credentials by June 15. The bureau, based in Suitland, Md., said it may contact individual firms for additional information as necessary.
The bureau’s communications directorate consists of five units: Center for New Media and Promotions; Customer Liaison and Marketing Services Office; Office of Congressional and Intergovernmental Affairs; Office of External Engagement, and the Public Information Office.
Earlier this month, the Census Bureau released an RFI for a press release service.
Weber Shandwick worked PR for the 2010 census under lead agency draftfcb.