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| June 1, 2012 |
| Internal Culture Tied to Corporate Rep. |
| By Kevin McCauley |
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Though three out of four executives say corporate reputation is largely driven by internal culture, only five percent believe their internal culture is strong enough to fend off a crisis, according to a survey conducted by MWW Group.
The poll focuses on the crisis that hit Goldman Sachs after the New York Times published a critical op-piece written by a former employee of the investment bank. MWW conducted the survey of 100 executives at companies with at least 250 workers in April.
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