|June 5, 2012|
|PR Society Dues Hike Boosts 2012 Income|
|By Jack O'Dwyer|
|The PR Society reported revenues of $10,621,610 in 2011 and costs of $10,563,130, giving it an operating profit of $58,480. It also had investment income of $11,330.|
Dues income in the first quarter rose $148,989, or 9.6%, to $1,690,846 from $1,541,857 in the same 2010 quarter. Since a 13% dues hike of $30 took place as of Jan. 1, dues income would have risen $200,441 if renewals took place at the same pace as the previous year.
Some dues hike opponents had predicted that departing members would wipe out the effect of the $30 hike but they were wrong, at least for Q1. Seminar income might show a reduction since the dues hike brought with it a promise of free webinars (normally $150) throughout the year.
2012 Chair Corbett
Seminar/webinar income rose to $839,309 from $772,198.
First quarter income rose 5% to $2,529,865 and expenses rose 2% to $2,311,695. Operating net was $218,170 and income from investments $154,000 for a total for total net of $372,170 vs. net of $230,528 for Q1 of 2011.
“Registration” for seminars and the national conference declined to $91,667 in the quarter from $181,905 in the same 2011 quarter.
Advertising income rose to $139,055 from $119,442 in the quarter and sponsorship rose to $197,446 from $93,571.
Examinations and fees dipped to $360,760 from $410,520.
The 2011 national conference in Orlando grossed $1,304,845, a 16% decline from the $1,554,430 total at the 2010 conference in Washington, D.C. Expenses were down 5% to $1,042,931. Not included for the conference or other activities are “administrative” costs that used to be applied to each activity. They are now lumped under the heading “administration” ($2,575,708 in 2011).
Spending on “ethics” was $1,406, a record low. Ethics cost in 2010 was $2,649.
Anvils, Nominations, Rally Is This Week
Silver Anvil winners will be announced Thursday and the “Leadership Rally” of 135 chapter, section and district leaders will take place Friday and Saturday. Cost of the Rally, which includes $550 stipends for each of the attendees and five free meals, is $140,000, a PRS teleconference was told last year. Proceedings are confidential.
Monday is the deadline for APR members to apply for six openings on the board—East Central, Mid-Atlantic, Northeast, Tri-State, Western and one at-large. Names will be published June 18.
Last year no candidates came from the S.E., S.W. and North Pacific districts. Three new at-large posts were created. Districts each have about 400 eligible APR members. Although only 18% of PRS members are APR, only APRs have been able to seek national office since the mid-1970s.
Efforts to remove this barrier, which date to 1999, have failed. The 2009 bylaws revision restricts officer posts to those who have already served on the board.
Directors can now serve four years in a row and come back after taking a year off. The original bylaws banned directors from returning to the board.
Nomcom Has 16 APRs
Sixteen of the 19 members of the nominating committee are APR including chair Gary McCormick, who resigned from the PRS board last Oct. 1 citing “personal and professional reasons.” He was national chair in 2010.
Non-APRs are Peggy Bendel of Bendel Communications International, Catalina, Ariz.; Lisa Ann Cutter, Cutter Communications, Littleton, Colo., and Sarah Siewert, KemperLesnik, Chicago.
Members include Art Stevens, StevensGould Pincus, Somerset, N.J.; Bob Frause, Seattle; Reed Byrum, Greenville, S.C.; Maria Russell, Newhouse School, Syracuse, and Tom Vitelli, Intermountain Healthcare, Salt Lake City.
The Society website lists numerous media that have quoted 2012 chair Gerry Corbett including E-Commerce Times, Advertising Age, Bloomberg News and The Business Journals.
There is no record of him addressing the membership of a chapter. Rosanna Fiske, 2011 chair, only addressed two of the 110 chapters, her own Miami chapter and Georgia. PRS has a policy of not revealing the personal appearances its chair will make.
Still unpublished are the minutes of the 2011 Assembly.
Corbett told the Minneapolis/St. Paul Business Journal Jan. 25, 2012 that being transparent is the key in the solution to bad publicity.
“I think the primary reason folks get bad publicity is because they are not telling the truth,” he said. “They are not being forthcoming with their constituencies, and they are not being authentic. It’s not rocket science—just be open and tell the truth.”
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