|June 19, 2012|
|Virgin Islands Floats U.S. PR Review|
|By Greg Hazley|
|[Updated 6/19: Phone number corrected below]|
The U.S. Virgin Islands tourism entity has floated an RFP review of its U.S. PR account ahead of the 2012-13 winter travel season.
M Booth is the incumbent.
St. Thomas Photo: M Booth
The scope of work outlined in the RFP from the St. Thomas-based USVI Dept. of Tourism includes national media relations, digital/social media management, news bureau press requests, media training and development of an annual PR plan, among other tasks.
The islands, including St. Croix, St. John and St. Thomas, draw nearly three million visitors each year. They were purchased by the U.S. in 1917 from Denmark.
Tourism is 80% of the islandsí economy.
PR proposals are due July 17.
Sal Griffith (sal.griffith [at] dpp [dot] vi [dot] gov; 340-774-0828, ext 230) is overseeing the RFP process.
O'Dwyer's subscribers can view the RFP at http://bit.ly/M0p6G3 (DOCx).
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