The organizing committee for the 2014 NCAA Women’s Final Four in Nashville wants to hear from marketing and PR firms in an RFP process to develop and implement a strategic PR plan.
The Music City won a competitive bid in 2008 against cities like Cleveland and Houston to host the major sporting event and formed a committee of the Nashville Sports Council to guide planning.
The council wants a full-service firm with operations in the 10-county middle-Tennessee region to handle a two-year contract. Budget is estimated at $128K.
The tournament is set for April 2014 at the Bridgestone Arena in downtown Nashville culminating with the national championship game on April 8.
In addition to the games, the city will also host the Women’s Basketball Coaches Association convention and trade show, along with NCAA youth clinics and a festival known as Tourney Town, among other events.
A two-year PR/marketing contract is planned. A letter of intent to bid is due by June 29.
Dave Herrell (dherrell [at] nashvillesports [dot] com), VP of marketing, development and communications for the sports council, is overseeing the agency search.