|October 6, 2007|
|GEICO’s PR Image Takes Big Hit From ‘Cavemen” TV Flop|
|By Kevin McCauley|
|“Cavemen,” the ABC sitcom based on Geico’s advertising “icons,” opened to strong numbers on Oct. 2 only because viewers wanted to see how awful the program is. They were not disappointed. |
The sitcom is so bad that one fears Geico’s PR image could be tainted by association. How could these obnoxious characters serve as the stars of Geico’s advertising? What was management thinking?
Advance “buzz” treated Cavemen as one of TV biggest bombs. ABC revamped the program in a bid to salvage the show. The Walt Disney Co. unit didn’t do enough.
This blogger—forgetting his beloved Mets were no longer playing baseball—turned on the tube Tuesday night, stumbled upon Cavemen and sat through the first-half of the program.
Boston Globe’s Matthew Gilbert had it right.
"The question regarding the series has never been “Will it be good?” so much as “Just how bad will it be?” And the answer is, Cavemen is pretty bad. It’s definitely among the stalest pieces of bread in the loaf….And it’s certainly the most tasteless.”
Slate’s Troy Patterson wrote of the show featuring a trio of slacker Neanderthals living in San Diego,
“One suspects that Cavemen will be gone from the schedule soon enough, but how long will the network’s zany experiments in packaging yuppie-male anxiety grind on.”
Wags have suggested that ABC would have been better served running a series of Geico’s Gecko ads during the Cavemen time slot. The little fella, however, does his best work in 30-second increments.
Cancellation of Cavemen is the best PR for Geico, which should stick to writing insurance policies.
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