This week: Twitter hits the cosmos, Mexico's odd PR pitch to counter flu worries,
the healthcare industry gets some good press, and car dealer closings' fatal blow to newspapers....
DICK, RUSH & COLIN: Former Vice President Dick Cheney got things rolling on Sunday with a newsy performance on "Face the Nation," telling host Bob Schieffer that the brand-less Republican Party should be more like Rush and less like Colin. The talking-head shockwaves continue to reverberate over Cheney's remarks as the party of Lincoln plots its course.
HEALTHY PR: On Monday, the healthcare industry earned some goodwill (and good PR) with an overture to the Obama in the form of a promise to hold down rising costs. Earning praise from the President for an industry used to getting battered on the PR front, drug makers and insurance companies put out an olive branch for healthcare reform with a vow to save $2 trillion over the next decade.
Later in the week, Democrats began brainstorming on a "message" to sell a reform plan and counter inevitable Republican charges that Washington is taking over the healthcare system. [Interesting that the New York Times print edition carried the headline "Democrats to Develop Pitch to Sell Health Plan," while the web version changes "pitch" to "plan."]
BABY BOTTLE BAN: In a blow to chemical industry PR efforts, the Chicago City Council voted on Wednesday to ban the sale of baby bottles made with bisphenol-A, an ingredient in plastics. The vote follows bans by Suffolk County, N.Y., and the entire state of Minnesota.
"In the highly unlikely case that you do catch H1N1 A, you will need A REPORT FROM A CERTIFIED LAB stating that you contracted flu within 14 DAYS OF YOUR DEPARTURE from your Mexico destination," reads the promotion.
A weekly paper that covered southern New York and northern New Jersey, the biggest advertisers we had were car dealerships. While most of the little papers like that one are gone or drying up, the shuttering of nearly 800 dealerships (with 1,200 likely) will be a brutal blow to one of the few legs those papers (and larger dailies) had left to stand on.