|June 8, 2009|
|Today in PR - Top 10 Online 'Fails,' BBB Hit, GE Denies...|
|By Greg Hazley|
|Ryanair’s “childish” response to criticism, Domino’s infamous YouTube moment and Whole Foods CEO John Mackey’s stealth online hits on Wild Oats were among the “Top 10 Online PR Fails,” according to econsultancy.com.|
The Philadelphia Eagles football franchise will install a “Blogging Trailer” for beat writers to file news during coverage of training camp this summer. “Reporting on the NFL has become such a ‘now’ business,” Eagles PR chief Derek Boyko told Peter King of SI.com. “I saw this as being in the ‘need’ category, because so many bloggers are doing immediate stories, and now the beat reporters are doing the blogging, too.”
Washington, D.C., PR consultant Richard Berman thinks the Better Business Bureau’s new rating system of letter grades from A through F is biased toward members of the group.
“It is unfair to penalize a company just because they don't belong to the BBB,” Berman told the Birmingham News. “Good companies are getting bad marks for no reason.”
David Smitherman, who heads the Better Business Bureau of Central Alabama, said members do get additional points because “they agree to uphold the ethical standards of the BBB. We have some non-BBB members who get As."
GE’s executive director of corporate communications denies a report on DeadlineHollywoodDaily.com that a GE and NBCU ban on Nielsen Business Media and The Hollywood Reporter came down from CEO Jeff Immelt. The report follows an unflattered Hollywood Reporter story about a recent shareholders meeting.
from odwyerpr.com today (sub req'd:)
Notre Dame Reaches Out to Public
Ned Gerrity Dies at 85
O’Dwyer: Does Covering the PR Society Break the Law?
Interpublic Gives Warning on GM
Porter Novelli Hires Social Media Guru
Robertson Tabbed for Fed
Quotes of the day:
“We're in a situation where prominent bloggers are academics and lawyers. Journalism doesn't just belong to journalists anymore."
– Richard Wolff, Public Strategies and Obama author
“If they don't wear their best business attire to an interview, it makes me wonder if they really want the job. It is hard to take someone seriously wearing flip flops, a butterfly sweater set and a white puffy skirt.”
– Marianne Hancock, account supervisor at Golin Harris.
(Image via everyjoe)
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