New Jersey, which is rebuilding its key oceanfront tourism region after Hurricane Sandy, is looking for a PR firm to woo travelers.
The state's Division of Travel and Tourism released an RFP on Feb. 20 for an agency to handle strategic planning and execution of its PR efforts to complement integrated marketing efforts promoting the Garden State.
Dana Communications, a travel specialist agency with regional operations in Princeton and New York, won an RFP review for the state's tourism advertising account in October. PR firms that pitched at the time were told that the PR review was canceled with plans to rebid at a later date.
Media and travel blogger relations, story placements, press releases and other third party outreach is included in the scope of work.
Budget is set at $300K for the first year. Proposals are due April 16 (questions by March 7).
Hurricane Sandy blasted New Jersey and other parts of the Northeast in late October, devastating some communities along the Jersey Shore where tourism is crucial to local economies.