The Virginia-based group which promotes fishing and boating to the public has cast a net for its six-figure PR account with an RFP process through early March.
The Recreational Boating and Fishing Foundation, based in Alexandria and funded through a federal excise tax on fishing tackle and motorboat fuel, wants a “strategic consumer and stakeholder public relation and media outreach” firm to serve as agency of record.
The group, which runs the “Take Me Fishing” PSA campaign, worries that demographics show growth only in groups not traditionally associated with boating and fishing, while its current population of enthusiasts is likely to “age out” of such interests in the next few years, according to the RFP.
Budget is $280K per year.
The RBFF’s stakeholders include the fishing and boating industries, state and federal natural resource personnel, NGOs in conservation and outdoor recreation, as well as consumers. Revenue and support for 2012 totaled $12.3M.