Constantin Basturea is lighting the fires for Global PR Blog Week 3.0. Some new things for this year are live and Second Life events, a digg-style voting mechanism, and video.
John Stodder sees naivete in a consumer group’s crusade against Edelman client Unlever. Unilever is being targeted by the Campaign for a Commercial-Free Childhood – an umbrella organization of groups with names like Hardy Girls, Healthy Women, Concerned Educators for a Safe Environment, and Teachers Resisting Unhealthy Children’s Entertainment. The group sees hypocrisy in Unilver’s heralded Dove Campaign for Real Beauty and a current contest for Unilever’s more racey brand, Axe. Edelman handles both brands.