Aedhmar Hynes, CEO of Text 100, on impact of social media beyond PR and marketing:
"When you see companies like Dell and IBM or Best Buy who are at the forefront of using social media -- when you see them using it in a way that is impacting specific business functions, then you can really begin to see the impact it's having."
Julio Garcia of David & Garcia PR, Miami, on the "evolution" of PR and the economic malaise affecting industries like financial services and banking from which the firm draws clients:
"These companies in these industries are dealing with cutbacks, they're dealing with budget cuts, they're dealing with downsizing, so they really need to see value and they really need to see results from the dollars they spend on public relations."
"Customer service is leading the transformation, interactive is trying to lead the transformation and public relations is sort of caught in the middle, all wrapped in this discussion or debate of who owns social media in the company..."
Cuisinart spoofs bottled water spokesman with (slightly creepy) video ad: