|February 16, 2010|
|Jobs Bio Will Easily 'Out-Buzz' iPad Launch|
|By Kevin McCauley|
|Is there any connection to the blockbuster news that secretive Apple CEO Steve Jobs has agreed to collaborate on a biography and the much ado about nothing reaction to the recently unveiled iPad? |
There could be.
The iPad fell flat during its Jan. 27 introduction, failing to near the lofty expectations that were set up for it. Don't expect to see lines of people camping out at Apple stores when the iPad hits the market next month.
The New York Times reported today that many writers tried to win Steve's blessing to pen the “remarkable story” of the famously tight-lipped Jobs. Walter Isaacson, former managing editor of Time, won the prize.
Isaacson will tell the story of "the youthful visionary, who, after being ousted from Apple, the company he helped to found, triumphantly returned to lead a new era of high-tech innovation," gushed the NYT.
The 55-year-old Jobs graciously provided Isaacson, chief of the pointy-headed Aspen Institute, a tour of his childhood home. We hope Walter's work pleases Steve, who has punished publishers that have printed unauthorized bios by banning their other books from Apple stores.
Isaacson's bio will hit the shelves well after the launch of the iPad, which is niched between the iTouch and MacBook laptop. The iPad appears to be aimed at the middle-aged parent and geezer market--rather uncool markets.
[Full Disclosure: Yours truly is part of the first demographic and heading for the second.]
Robyn Albarran, a Dublin, Calif. mother of two, told the Mercury News (Feb. 6) she plans to use the iPad as a digital pacifier. Her young kids will use the machine—fitted with headsets-- to watch endless videos of “Dora the Explorer” and “Thomas the Tank Engine.” Her circle of friends plan the same.
Older folk will love the iPad’s 10-inch easy-on-the-eyes screen to read books and newspapers. The iPad will make news junkies of grannies all over this great country.
There’s nothing wrong and there's plenty of money to be made targeting parents and grandparents. But when it comes to buzz, Steve’s book will generate much more of it than the iPad.
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