The technology/industrial category of firms in the O’Dwyer rankings jumped from 76 in the 2006 rankings to 113 in the 2007 rankings as more than 40 firms joined the list including 19 with fees of more than $1 million.
Top Technology
PR Firms
for 2007 |
| Edelman, New York |
$88,029,350 |
| Text 100, New York |
58,079,827 |
| Schwartz Comms., Waltham, MA |
19,715,213 |
| Bite Comms., S.F |
16,000,000 |
| Access PR, S.F. |
13,566,354 |
| The Hoffman Agency, San Jose, CA |
10,100,000 |
| Ruder Finn, New York |
9,671,628 |
| The Horn Group, S.F. |
8,179,000 |
| Shift Communications, Brighton, MA |
7,948,684 |
| Padilla Speer Beardsley, Minneapolis |
6,410,290 |
|
Biggest new entry was Bite Communications of San Francisco, a subsidiary of Next Fifteen Communications Group, with $16M in fees, taking the No. 4 position after No. 1 Edelman ($88M); Text 100 ($58M), and Schwartz Communications ($19.7M).
Other major new entries included Shift Communications of Brighton, Mass., with $7.9M in fees; Davies Murphy of Burlington, Mass., $6M; Spark PR of San Francisco, $5.9M; Atomic PR, San Francisco, $5.3M; Matter Communications, Boston, $3.3M; S&S PR, Chicago, $3.2M, and Launch Squad, San Francisco, $3M. Only five firms in the top 25 posted lower fees than the previous year while most of the remaining 20 were up from 10% to 20%.
Waggener Edstrom, No. 1 in tech in 2006 with $87M in fees, provided a fee total for 2007 but did not break out categories or cities.
Biggest jump in the top 25 was registered by Qorvis, Washington, D.C., which gained 89% to $6.2M, going from No. 18 to No. 12 in the category. The overall fees of Qorvis were up 27% to $30.4M.
Other firms with $1M+ in fees joining the list are Allison & Partners, S.F., $2M; SpeakerBox, McLean, Va., $1.9M; Formula PR, San Diego, $1.2M; Gregory FCA Comms., Chicago, $1M; HLB Comms., Chicago, $1M, and Idea Hall, Costa Mesa, Calif., $1M. Landau PR, Cleveland, had $992K; Catapult PR, Boulder, Co., $949K; Winning Strategies, Newark, $919K; Roman/Peshoff, Holland, Ohio, $905K, and Richard Dukas Comms., New York, $900K. |
