Best of the Best award
Ketchum for “Centrum® Inspires Women to Love Feeling Healthy and Energized” in the Marketing Consumer Products: Healthcare category
Best Use of Research, Measurement, and Evaluation
Edelman Public Relations in the Corporate Social Responsibility: Business category for its campaign “Starbucks Coffee Company-Earth Month.”
The John W. Hill Award
E. Ronald Culp, Partner and Managing Director, Ketchum, for his demonstration of leadership in the practice of public relations and the highest standards of ethical conduct.
The Philip Dorf Award
Leslie E. Gottlieb, Director of Communications, Lighthouse International, for outstanding accomplishments in mentoring PR practitioners and students.
The President’s Award
Karen J. Arthur, President, KA Communications, for outstanding service and contributions to PRSA-NY.
Community Relations: Business Products & Services
Mobilizing Trusted Community Stakeholder and Grassroots Support in Los Angeles to Address Infectious Disease Threat Among Hispanic Adolescents, Cooney/Waters Group
Reputation & Brand Management: Business
Beyond NYC's Borders - Attracting Attention for FreshDirect, Weber Shandwick
Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Life…supplemented: A Consumer Wellness Campaign, CRT/tanaka
Events & Observances (One to Seven Days): Business
Jell-O "Give it a Giggle" Tour Spreads Happiness Across America, Hunter Public Relations
Events & Observances (More Than Seven Days): Business
FedEx Panda Express - "Panda-monium" Takes Flight, Ketchum
Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
One Young World, Euro RSCG Worldwide PR
Public Service (formerly Cause-Related Marketing): Business
Time to Talk CARDIO, Porter Novelli
Public Service (formerly Cause-Related Marketing): Government, Associations & Non-Profit Organizations
Separating Flu Facts from Fiction: One Strong Voice in the Fight against Childhood Influenza, Alembic Health Communications
Public Affairs: Business Products & Services
FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road, Ketchum
Marketing Consumer Products: Healthcare
Centrum® Inspires Women to Love Feeling Healthy and Energized, Ketchum
Marketing Consumer Products: Technology
Cutting the Cords: Launching a Company; Creating a Category, Weber Shandwick
Marketing Consumer Products: Food, Beverage & Hospitality
Project CHEDDAR EXPLOSION: The Launch of KRAFT Macaroni & Cheese CHEDDAR EXPLOSION, Hunter Public Relations
Marketing Consumer Products: Packaged Goods
Gillette Fusion ProGlide Launch: Turning Skeptics into Believers, Porter Novelli
Marketing Consumer Products: Non-Packaged Goods
Take the Hard Clean Out of Hard Floors - Media Relations Campaign to Support BISSELL Product Launch, CRT/tanaka
Marketing Consumer Products: Other
U by Kotex*: The Story of How PR Blew Up a Category, Abolished Euphemisms, and Gave Women a Voice, Marina Maher Communications
Marketing Consumer Services: Travel, Tourism & Hospitality
Disney Parks Celebrates the Volunteer Spirit with "Give a Day. Get a Disney Day.", Coyne Public Relations
Marketing Consumer Services: Healthcare
Rebranding the CFCareForward Scholarship, Ruder Finn
Marketing Consumer Services: Financial Services
Bank of America Helps Consumers 'Get Back Money, Time and Peace of Mind' for the 2010 Holiday Season, Emanate
Marketing Consumer Services: Other
FedEx Offers A "Peak" Into its Biggest Holiday Season in History, Ketchum
Marketing Business-to-Business: Professional & Financial Services
Leadership & Expertise During the Financial Crisis, Hill & Knowlton
Marketing Business-to-Business: Products
Becoming a Small Business Champion, Access Communications
Global Communications
AIDS Treatment for Life International Survey (ATLIS 2010), Cohn & Wolfe
Crisis Communications: Government, Associations & Non-Profit Organizations
Not Such Easy Going in the Big Easy, Weber Shandwick
Internal Communications: Government, Associations & Non-Profit Organizations
Going Green with Employee Self Service, North Shore-LIJ Health System
Multicultural Public Relations: Business
AutoTrader.com Roadmap to Car Shopping Success, GolinHarris
Multicultural Public Relations: Government, Associations & Non-Profit Organizations 2010 Celebrity Bowling Hall of Fame Campaign, MWW Group
Integrated Communications: Consumer Products & Services
Smell Like a Man, Man Campaign: Old Spice Rides Horse Into History, PainePR
Integrated Communications: Business-to-Business
PR Newswire's Brand Repositioning: Engage Opportunity Everywhere, PR Newswire
New Media/Social Media Campaign: Consumer Products & Services
The Stoop Life Movement, Ketchum & Ketchum Digital
New Media/Social Media Campaign: Business-to-Business
The 'Omni Understands' Meeting & Events Social Media Campaign, Affect
Corporate Social Responsibility: Business
Starbucks Coffee Company-Earth Month, Edelman Public Relations
Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)
Inspiring Boomers to Create "Beautiful Minds", Carmichael Lynch Spong
Website (New or Newly Designed)
Time to Talk CARDIO, Porter Novelli
Innovation & Technology
Nuclear Fuel Recycling: An International Webcast and Discussion, RF|Binder
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