450 West 15th Street, 7th Floor
New York, NY 10011
Danielle Dunne, Managing Director
Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.
Allidura Consumer, part of the inVentiv Health Public Relations Group, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement.
Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over-the-counter and beauty products, and food and beverage companies.
1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108
Lisa Hannum, President & CEO
Nicki Gibbs, Senior Vice President
Ayme Zemke, Vice President
Beehive PR is a strategic PR boutique and certified women-owned business with a reputation for fresh insights, big ideas and contagious energy. We help our clients live their brands and influence their communities with passion and authenticity.
Our team of senior strategists and savvy specialists has extensive health care experience with brands including Coloplast, 3M, Arizant Healthcare, Arkray USA, HLT, Inc. and University of Minnesota Health.
From employee engagement and special events to media outreach and digital media management, Beehive helps our clients see limitless possibilities and inspires bold growth.
450 West 15th Street, 6th Floor
New York, NY 10011
Jeanine O’Kane, US Managing Director
David Kane, EU Managing Director
Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.
With a dynamic and collaborative team in New York, Washington, Los Angeles, and London, B2 provides clients with global reach and fully integrated services. Biosector 2, as part of the InVentiv Health Public Relations Group, delivers unmatched perspective, creative know-how, and a truly integrated approach to communications.
At Biosector 2 our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our track record reflects the systematic approach we take for all of our clients’ business needs. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.
BLISS INTEGRATED COMMUNICATION
500 5th Ave., Suite 300
New York, NY 10110
Michael Roth, Healthcare Practice Leader
Bliss Integrated’s Healthcare Practice spans the life sciences continuum. We are a strategic communications partner to pharmaceutical, biotech and medical device/diagnostics companies, advocacy and professional groups and healthcare data companies. To most effectively support our clients’ needs, we focus on three core disciplines: corporate communications (portfolio & internal), product communications and thought leader (client and third party) communications.
More than 70% of our healthcare business is global, and 100% of our initiatives include strategic social and digital market integration. We often play the role of “lead integration agency” for our clients, as we manage multiple consultants for them to ensure business objectives and messaging remains clear and concise across all communications disciplines.
At Bliss, we know that every client has its own DNA — a unique culture and approach to working with its core constituencies and delivering critical messages in its own way. Bliss works directly with senior marketing, medical and communications executives to cut to the heart of the matter to gain alignment on their aspirations and project realistic outcomes. Our clients trust Bliss as a long-term partner to set a strategic communications path and execute new, creative ways to first meet, and then exceed, business objectives.
BrewLife President Carolyn Wang.
50 Francisco Street, Suite 103
San Francisco, CA 94133
Carolyn Wang, President
BrewLife is an analytics-driven marketing and communications agency that blends the science of audience planning, the art of creative storytelling and the mastery of media relations to help clients mobilize the audiences they care about. We work with emerging healthcare and technology brands who are committed to making a meaningful positive impact on patient or personal care. These are companies at an inflection point in their lifecycle, looking to bring forth new innovations and create or change perceptions in the marketplace.
We have a deep heritage in scientific communications and category creation for new therapies, therapeutic modalities and medical devices. We have broad experience supporting companies through their lifecycle from private to public and clinical to commercial-stage. As a steward of the client’s brand, BrewLife’s purpose is to serve as the guiding light and partner, co-designing and co-navigating a solid path through the unchartered territory of change.
230 Park Ave. South
New York, NY 10003
Don Baer, Worldwide Chair & CEO
Helene Ellison, Chair, Global Healthcare Practice
Burson-Marsteller has been at the forefront of healthcare communications for 40 years, working with a wide range of clients in industry, professional associations, corporations, nongovernmental and nonprofit organizations, and government agencies. We are known for having created some of the world’s most important healthcare programs. We are the agency that is recognized for innovative and impactful campaigns.
The healthcare environment is shifting and evolving at an incredible pace. The increase in scientific discoveries, active consumer participation in healthcare decision-making, aging societies, and the costs of care have made results-driven communications a necessity for healthcare organizations everywhere.
Our global team of healthcare communications experts helps clients navigate the complex medical, political, social and economic landscape and manage perceptions that deliver positive business results. From introducing first-in-class medical devices and drug therapies to defining the issues that help change the delivery of services, our healthcare team supports clients on the cutting edge of science and medicine. Our team includes physicians, public health experts, former elected officials and advocacy group representatives, registered dieticians, multicultural experts and former journalists. Our teams represent a wide spectrum of experience and have the ability to leverage expertise, relationships and innovative opportunities for our clients.
Today’s complex healthcare issues require a diverse set of skills. Our integrated approach brings together strong analytics and scientific acumen with Evidence-Based insights and creative ideas.
This Evidence-Based approach to communications provides a methodology to test and measure messaging and content, third-party influence and the optimal use of multimedia channels to yield highest share-of-voice among target audiences. We take pride in delivering the highest-quality service and flawless execution, with systems to ensure consistent and timely communications globally, regionally and in local markets. Our mission is to be the most valued partner to our clients.
Earned media and advocacy are the foundation of our healthcare practice, along with highly specialized digital and social media capabilities. We are experts at launching simultaneous integrated media campaigns in multiple markets, in multiple languages and across all media platforms.
1201 Edwards Mill Rd., #400
Raleigh, NC 27607
Ken Eudy, CEO
Karen Albritton, President
Debbie Reed, CFO
Todd Coats, CCO
Shane Johnston, Exec. VP & Director of Client Development
Do you work in complex, regulated environments where the urgency of “What now?” meets “What’s next?” We do.
Do you believe every communication problem looks like a nail and every solution is a hammer?
Can we agree unique insight brought to life through imaginative problem-solving and flawless implementation using integrated media is the only way to move an audience in communications today? Good. Then let’s talk.
At Capstrat, we have a 360-degree view of healthcare, working with payers, hospitals, healthcare IT, pharmaceuticals and medical device companies. This full-circle perspective enables us to create better-informed communications. We thrive on simplifying the complex to tell stories with power and persuasion. And then we convey those stories through an integrated mix of paid, owned and earned media.
Capstrat is a member of the Ketchum global network specializing in communications for healthcare, energy, technology and professional services. Visit us at www.capstrat.com.
1745 Broadway, 21st Floor
New York, NY 10019
Erinn White, President & CEO
David Bashaw, Executive Vice President
Centron PR is a full-service, award-winning public relations firm dedicated solely to healthcare communications. Our programs are strategy and results-driven, and are targeted to make the most of online and traditional media to maximize share of voice.
We are a nimble agency comprised of experienced public relations professionals that act as partners in realizing clients’ communications goals. Our achievements don’t lie simply in metrics, but in our successes in helping clients achieve their objectives.
Our mission is to drive results through consistent, targeted messaging across multiple platforms via traditional and digital media, advocacy organizations, social media and partnerships. In a fragmented world of news and non-stop communications, we go where the audience is.
Centron PR offers expertise in cutting-edge communications that can educate, inform, and influence stakeholders to action. We enact programs that support clinical data, medical meetings, biotechnology/pharmaceutical products, devices and diagnostics, corporate reputation, advocacy communications, financial activity, internal communications and issues/crisis management.
Our healthcare campaigns have won 22-plus awards in the last 10 years, including the Silver Anvil, MM&M, PR Week and Big Apple awards.
CHAMBERLAIN HEALTHCARE PR
450 West 15th Street, Suite 405
New York, NY 10011
Christie Anbar, Managing Director
Chamberlain is a healthcare public relations company serving the healthcare sector exclusively. For more than 20 years, Chamberlain has worked to redefine and shape the standards by which health information is communicated. As counselors in this complex and evolving environment, we are passionate about translating science into meaningful messages that empower and inspire our audiences to take action and make informed decisions about their health. Chamberlain’s diverse client roster represents several sectors in healthcare — from leading Fortune 100 & 500 pharmaceutical companies, to nonprofit organizations, to biotechnology and medical organizations.
At Chamberlain, we offer a complete suite of communications services to reach target audiences through appropriate channels—fully matched to today’s technological and geographic realities. An overview of services includes Brand Communications, Corporate Communications, Market Access, Traditional and Social Media Relations, Advocacy Relations, Data Strategy and Management, Public Affairs, Message and Content Development, National and Grassroots Programming, Issues and Crisis Management.
Chamberlain, as part of the inVentiv Health Public Relations Group and inVentiv Health, Inc., is part of a global communications network with 13,000 employees in 40 countries.
CHANDLER CHICCO AGENCY
450 West 15th Street, 7th Floor
New York, NY 10011
Julie Adrian, Managing Dir., US
Heather Gartman, Managing Dir., D.C.
Cori Hollenbach, Managing Dir., UK
Chandler Chicco Agency (CCA), as part of the inVentiv Health Public Relations Group, is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.
CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. Highly valued as a natural extension of clients and winner of PRWeek’s 2014 Healthcare Campaign of the Year, the CCA team is passionate about the work and proud to be making a real difference in people’s lives.
Our communications programs are driven by the need to motivate behavioral change among stakeholders. We achieve this by bringing the right people to the table —healthcare professionals, thought leaders, advocates, patients and loved ones — and then building alliances, communities, and champions motivated to act.
CCA is fully integrated globally with operations in New York, Washington, Los Angeles, London, and Paris, and is supported by inVentiv Health, Inc., a pure-play global network spanning 45 markets. The network is truly best-in-class and, through ongoing collaboration and knowledge sharing, stays one step ahead of the local and regional social, economic and policy trends to ensure the delivery of integrated communications solutions for clients who seek global reach while demanding local relevance.
COMMUNICATIONS STRATEGY GROUP
44 Cook St., Ste. 450
Denver, CO 80206
Shannon Fern, Senior Vice President, Health & Wellness
Communications Strategy Group’s award-winning Health & Wellness Practice is driven by the same thing that elevates some organizations above others: passion.
As patients, advocates, yogis and professionals, we are seasoned experts who live, work and play in the healthcare and wellness industries. Our philosophy is simple: we do good work for good people and are committed to helping people live healthier lives.
Encompassing this mantra in everything we do, our team provides thoughtful and impactful public relations support to healthcare, medical device, wellness and fitness organizations. We craft authentic content and distribute engaging messaging to tell stories creatively, resonate in targeted audiences and make an impactful difference.
We specialize in the following healthcare & wellness sectors: Healthy Aging, Healthcare PR, Medical Devices PR, Health Technology, and Healthy Living.
Clients we have worked with: Assisted Living Federation of America, Cochlear Americas, CorePower Yoga, HealthONE, Holiday Retirement and Kaiser Permanente.
Tim Bird, President and COO of
Cooney Waters Unlimited.
COONEY WATERS UNLIMITED
111 Fifth Ave.
New York, NY 10003
Timothy Bird, CEO
Karen O’Malley, President, Corkery Group Unlimited
Sherri Michelstein, President, Alembic Health Unlimited
Cooney Waters Unlimited are experts at translating complex science into bold, compelling campaigns. Ranked among the top healthcare agencies in the U.S., we are a family of strategic communications companies that offer an unparalleled scope of strategic marketing and communications solutions, advocacy relations and issue-oriented communications to healthcare clients in non-profit, government and industrial sectors throughout the world. Clients, regardless of size, get senior management attention to their needs. We are comprised of three innovative sister agencies:
Alembic Health Unlimited sets the standard for public and private advocacy in the health and wellness arena. We specialize in educating consumers, building support, creating alliances and informing public policy to advance individual and public health.
Cooney Waters Unlimited pushes creative boundaries to deliver innovative marketing communications approaches across therapeutic areas and health sectors. We are passionate about scientific innovation, breakthrough medicines and technologies and creating ground-breaking coalitions to improve patient care.
Corkery Group Unlimited specializes in building the brands of the world’s leaders in health and medicine. Through our expertise in issue-oriented communications, we help our clients achieve their long-term corporate, public health and advocacy goals.
Cooney Waters Unlimited is part of Health Unlimited. With a shared creative philosophy, common tools and unlimited thinking at its core, Health Unlimited brings together consultants and discipline experts from across the international group and beyond. This new approach unlocks the power of creative collaboration to seize the endless opportunities that exist for brands and businesses in today’s rapidly evolving world. More information can be found at www.healthunlimited.global.
COOPERKATZ & COMPANY, INC.
205 Lexington Avenue, 5th Floor
New York, NY 10016
Ralph Katz, Principal
Anne Green, President / CEO
Dorothy Sonnenburg, CFO
CooperKatz & Company is an award-winning agency combining a nuanced understanding of the fast-changing healthcare market with high-impact communications strategies. Our expertise extends across the healthcare ecosystem with experience supporting providers, payers, services, technology, non-profits and management consultancies.
Healthcare clients have included: The Alliance to Advance Patient Nutrition, an interdisciplinary partnership to improve hospital patient outcomes (with Abbott Nutrition); Memorial Sloan Kettering Cancer Center; The Physicians Foundation, a non-profit supporting practicing physicians; AHIMA (American Health Information Management Association); the healthcare practices of top management consulting firms (Navigant, Capgemini Health and Noblis Center for Health Innovation); and Queens Vanguard Center of the National Children’s Study, a federal research project.
CooperKatz offers full capabilities including brand strategy, program development, communications and content strategy, digital/ social engagement, media relations and much more. Our Creative Services practice creates meetings, events, business presentations, video/multimedia elements and collateral materials.
Humana charged Coyne with managing the company’s signature charitable giving program, Humana Communities Benefit, which awards a
$350,000 grant over a three-year period to a nonprofit 501(c)(3) organization
in each eligible location. Funded by the Humana Foundation, the
multi-year grants provide a transformational impact on the nonprofits and improve the health and well-being of the communities they serve.
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park
New York, NY 10018
12400 Wilshire Boulevard
Los Angeles, CA 90025
Kelly Dencker, Senior Vice President, Director of Healthcare,
Linda Bernstein Jasper, Vice President firstname.lastname@example.org
Janet Schiller, Vice President email@example.com
Ann Smith, Vice President,
Today’s healthcare industry is undergoing significant changes. Healthcare costs are up, R&D investments are down, and regulatory oversight is on the rise. Combined with a communications landscape that demands authentic, real-time engagement, today’s brands and organizations deserve a partner that can anticipate change and convert market challenges into ownable opportunities.
Our award-winning Coyne Health group delivers full-service strategic, creative and multi-channel engagement solutions to market leaders and challenger brands across the spectrum of healthcare including health & wellness, medical & science, and advocacy & cause. Using our proprietary strategic planning model, ActivationHealth, we drive activation for industry-leading healthcare businesses, brands and services.
Notably, our seasoned, insight-driven team creates breakthrough programs that deliver measurable outcomes against a brand’s business goals, while navigating clients through the rapidly-changing marketplace. Come explore the healthy side of Coyne.
Crosby’s Executive Creative Director Joel Machak, Healthcare Practice Leader Denise Aube, and agency President Raymond Crosby.
705 Melvin Avenue
Annapolis, MD 21401
Raymond Crosby, President
Denise Aube, EVP, Healthcare Practice Leader
Joel Machak, Executive Creative Director
For more than 40 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, and communities.
The firm’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and government agencies.
Services include marketing research and planning, brand development, integrated communications programs, public relations, social media, community and multicultural outreach, digital marketing and web development, PSAs, and social marketing and behavior change campaigns.
Crosby ranks among the top health communications agencies in the country. Clients include Kaiser Permanente, Saint Agnes Hospital, Sheppard Pratt Health System, Agency for Healthcare Research and Quality (AHRQ), Social Security Administration, Veterans Health Administration (VHA), Health Resources and Services Administration (HRSA), Substance Abuse and Mental Health Services Administration (SAMHSA) and Sagepoint Senior Living Services. Crosby has offices in Annapolis, Md., and Washington, D.C.
CROSSWIND MEDIA & PUBLIC RELATIONS
701 Brazos St., Suite 1100
Austin, TX 78701
Thomas Graham, President & CEO
Angela Dejene, Jake Clements, James Bernsen, and Todd Keefe, VPs
Our home is Texas. We hold a fierce commitment to our clients, still do business on a handshake, and occasionally, wear boots to our meetings. We serve corporate, public agencies and national governments across 5 continents.
Our proven expertise in media strategy, corporate reputation and brand enrichment is focused on the most important of today’s currencies: TRUST. Because, where we’re from, your word is your bond.
11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
Brad Dodge, President
Brian Parrish, Executive Vice President & Principal
Elisabeth Deckon, Senior Vice President
Chowning Johnson, Senior Vice President
You innovate. We’ll tell the world. Dodge is an integrated B2B healthcare communications agency that helps innovative companies build strong brands, become thought leaders and generate demand. Founded in 2001, Dodge’s full-service, integrated approach combines public relations, marketing and digital media as one cohesive function to position our clients for growth in the healthcare space. Dodge’s exclusive focus means we come prepared to lead our clients across an increasingly complex landscape. We leverage proven strategies tailored to the business needs of the companies we serve, enabling them to deliver a more consistent message and better engage prospects at critical points throughout the sales cycle for sustainable, measurable results. With a passion for providing excellence in client service, we have a great track record of client growth and retention. Over the last 14 years, we’ve worked with more than 250 U.S.-based healthcare companies and won numerous awards for creativity and content development. Dodge is part of Myelin Communications, a family of agencies serving the healthcare and financial services sectors.
dna Communications Executive
Vice President and General Manager
909 Third Avenue
New York, NY 10022
dna is a global healthcare public relations agency that delivers business results by embracing the differences that define marketplace challenges and opportunities.
Every patient, every disease, every breakthrough and every cure is different — and what makes science so incredibly fascinating. dna believes that the companies who use science to change lives are as different as what they make. Our mission is to create outstanding marketing and communications solutions that are uniquely suited to each client, stakeholder and situation.
Our team is comprised of experts in scientific communications, corporate reputation, creative strategy and messaging, advocacy relations, health policy support, issues management, internal communications, lifecycle brand support and integrated digital communications. We represent some of the biggest companies in the life sciences industry through seven offices on four continents — New York, London, Berlin, Cologne, Milan, São Paulo and Shanghai. Affiliated with Weber Shandwick and The Interpublic Group, dna offers a small agency experience with access to large agency resources.
Finn Partners client Hyundai Hope On Wheels is a non-profit organization committed to finding a cure for childhood cancer through providing
grants to eligible institutions nationwide that are pursuing life-saving research
and innovative treatments for the disease. Pictured here at Hope
On Wheels 2015 National Launch are Hope On Wheels’ two national
youth ambassadors and childhood cancer survivors, Kenny Thomas (L)
and Ashley Burnette (R).
301 East 57th Street
New York, NY 10022
Gil Bashe, Managing Partner/Health Practice
Chantal Bowman-Boyles, Managing Partner/London
Jessica Ross Burke, Mng Partner/DC
Nicole Cottrill, Partner/Nashville
Joe Foster, Partner/West Coast
Glenn Jasper, Senior Partner/Jerusalem
Jennifer Robinson, Partner/NY
Emily Shirden, Partner/Midwest
Navigating an uncharted and ever-changing health landscape requires experience and foresight. Finn Partners, with one of the fastest growing Health Practices in the U.S., offers a bold vision and superior expertise in delivering innovative payer, provider, patient advocacy, health policy and pharma-sector communications solutions. We’re known for crafting powerful real-world strategies for an industry centered on people and access-to-care. All with amazing results.
Recognized as “Best Midsize Firm in the U.S.,” we have been able to leverage our collaborative spirit to advance clients’ ultimate goal — to improve the health and wellbeing of their customers. With more than 500 PR professionals around the world, we offer health-sector depth and the reach of a global PR firm with cutting-edge expertise in corporate-social responsibility, public affairs advocacy, market research, and digital, social and traditional media.
Finn Partners — and its DVL/Seigenthaler and Widmeyer divisions — is best known for its work in changing the lives of people with pressing life challenges — from saying No More to domestic violence to inspiring pancreatic cancer advocacy; and from making Michigan healthier to raising awareness around the dangers of obesity and working to end childhood cancers.
Finn Partners’ more than 60 health clients include a wide range of health product and service innovators including Amsurg, Blue Cross Blue Shield Michigan, Centerstone, EarlySense, Epstein Becker Green, Equashield, Hyundai Hope on Wheels (pediatric cancer) Immune Pharmaceuticals, Jonas Center for Nursing, LifePoint Health, Lustgarten Foundation, MD Anderson, Seal Software, Sterling Partners and Veterans Healthcare.
200 Fifth Ave., 7th Floor
New York, NY 10010
Wendy Lund, CEO
Recognized as one of the top five healthcare consultancies in the world, GCI Health is a forward-thinking healthcare public relations and multi-channel marketing agency powered by best-in-the-business professionals. With communications professionals across the U.S., Canada and Europe, GCI Health’s client roster spans broadly across the healthcare spectrum, including pharmaceutical, biotechnology, medical technology, consumer health, provider groups (hospitals and managed care), health IT, beauty and aesthetics and non-profit. GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. Our focus is on our clients’ success, while at the same time staying close to our mission of uncovering the most effective ways of “putting patients at the center” of everything we do. GCI Health is also recognized for our ability to integrate across disciplines and within public relations to identify the most appropriate channels and platforms to maximize the impact of our clients’ messages. With insider’s knowledge of health media, high science, digital health strategy, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting.
GRAHAM & ASSOCIATES, INC.
111 Maiden Lane, #650
San Francisco, CA 94108
Graham & Associates (Graham) is renowned for award-winning expertise in strategic national and international PR, communications, branding and social media programs. The agency’s healthcare practice, Rejuvis®, focuses on three key areas: Healthy Living, Healthcare Technology, and Healthy Aging & Longevity. Additionally, the firm also has a proven specialty working with companies with an environmental and socially responsible focus.
Founded in 1996, the agency is known for its successful launches, re-launches and highly creative and results-driven campaigns. Graham has a successful track record with both hallmark and emerging companies, organizations and technologies. Recognized in the industry with more than 85 top national and international PR awards, it also operates in the healthcare sector throughout Europe via Plexus, an exclusive organization of agencies it co-founded.
One Brook Street
Watertown, MA 02471
Brand storytelling is the unique differentiator that makes Greenough one of the industry’s best-kept secrets. The difference starts with its agency model: each client is assigned a seasoned account services leader who taps distinct media, content and social media teams. As clients navigate headline issues ranging from healthcare reform and personalized medicine to managed care, big data analytics, EHRs and the rise of urgent care, Greenough’s disciplined teams keep a 24/7 watch.
The media team, comprised entirely of former journalists and editors, does nothing but engage media. Meanwhile, the social media team is listening to the voice of the customer, helping set and reset content strategies and identifying opportunities for maximizing insights across the marketing mix (from web and print collateral development to video production, digital marketing and paid media).
Recently, our client Sheridan Healthcare was recognized by one of the industry’s most respected publications, Becker’s Hospital Review, for its content marketing program, developed and executed by Greenough. Becker’s said that Sheridan “stands out …for its use of what we think of as content-based marketing.” The article went on to praise Sheridan’s “intelligent and thoughtful blog posts that do not just ‘sell’ Sheridan.”
We’ve also developed and conducted successful thought leadership and hyper-local media campaigns for clients including Network Health, New England Baptist Hospital, CareWell Urgent Care and Boston Medical Center HealthNet Plan, raising their profiles and driving patient visits and website traffic.
27 West Athens Ave.
Ardmore, PA 19003
Greg Matusky, President
Kristin Elliott, Vice President, Business Development
Gregory FCA is an award-winning, full-service public relations firm with over 25 years of experience serving leading providers from around the country, innovative companies focused on healthcare technologies, solutions, and products. Comprised of 50 professionals, Gregory FCA understands how to position, articulate, and translate scientific speak into a business value story that results in measurable visibility and tangible lead generation.
Servicing biotechnology, pharmaceutical, healthcare technology, consumer health, medical device and learning providers, healthcare chains and drug manufacturers and developers, and hospital industries, the Gregory FCA healthcare and consumer products practice is focused on enhancing human health by advancing the interests of our clients. Services include strategic PR, integrated digital marketing programs, lead generation campaigns, social media campaign development, investor relations management, trade show support and speaking engagements, issues management, reputation management, press tours, and media training.
(Getting Your Message Right)
1825 Connecticut Ave. N.W.
Washington, D.C. 20009-5708
Patrick J. McCabe and Sharon M. Reis, Partners
Becky Watt Knight, SVP
Michael Warner, VP
Peter Perl, Senior Counselor
Nick Ferreyros, Hieu Nguyen, Amy Martin, and Tamara Parr, MS
Founded in 1998, GYMR is an award-winning, boutique public relations firm located in Washington, DC. We focus solely on health and healthcare and our expertise spans all aspects of strategic communications planning and implementation, including issues management, media relations, science promotion, special events, branding and positioning and more. Our clients get the best of both worlds: the skill and capabilities of a large firm with the heart and soul of a small business. We are passionate about our work, and we never forget why we do it: to produce outstanding results for our clients and bring about positive change. Our experience and collaborative environment informs and inspires our approach to getting your message right.
Partial Client List: AdvaMed, American Academy of Family Physicians American Board of Internal Medicine, American Psychiatric Association, Avalere Health, Banner Alzheimer’s Institute, Bravewell Collaborative, Campaign For Tobacco-Free Kids, Digestive Disease Week, Duke University, Health Affairs, Institute of Medicine, National Institutes of Health, Peter G. Peterson Foundation, Robert Wood Johnson Foundation, Society for Healthcare Epidemiology of America The Nemours Foundation, and The Vision Council.
1030 15th Street, NW, Suite 600E
Washington D.C. 20005
Jennifer Wayman, MHS, President & CEO
Hager Sharp is an integrated marketing communications agency committed to improving health, advancing education, transforming our communities and making meaningful change in the world. We work with leading businesses, government agencies and nonprofits to create and execute award-winning ideas that make a difference. Hager Sharp is home to some of the finest strategists, researchers, creative specialists, media experts, and public health professionals in the industry. If you and your organization are motivated to improve the world through communications and marketing, come to Hager Sharp. For more than 40 years, we’ve been dedicated to providing insightful counsel, devising creative solutions, and achieving shared goals.
Current health clients include: Centers for Disease Control and Prevention; Global Liver Institute; National Eye Institute; National Institute of Diabetes and Digestive and Kidney Diseases; HHS Office on Women’s Health; President’s Cancer Panel; and USDA’s Food and Nutrition Service.
Building on the MOTRIN® advertising concept of “Make It Happen,” the Hunter PR team translated the idea into a meaningful program to drive
earned coverage with our target consumer. As part of a partnership with
go-to DIY site Apartment Therapy, MOTRIN® spokeswoman Jennie Garth shared her story at the Apartment Therapy Spring Maker Talk.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th floor
New York, NY 10010-2202
Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson, Partners
Hunter Public Relations’ Consumer Health Practice delivers results beyond the expected product round-up stories, driving business-building media coverage in consumers’ go-to health, wellness and lifestyle media outlets.
With consumers facing more health and wellness choices than ever, Hunter PR breaks through the media clutter by identifying key insights to engage them practically and emotionally, leading to brand loyalty and increased sales. Specialized services (entertainment marketing, social & digital media and Hispanic strategies) inform our 360-degree approach, seamlessly integrating brand messaging into consumers’ busy lifestyles, keeping our clients’ products and services top of mind when consumers need them most.
In partnership with some of the world’s most respected consumer health companies, Hunter PR has amassed a wealth of experience across a variety of categories and fostered deep relationships with key media and influencers in the health and wellness sectors. Our work has covered the medicine cabinet from oral care, allergy, sanitary protection, pain and pregnancy, to digestive health, vitamins, supplements, weight-loss and heart health.
Most recently, Hunter PR won the PRSA’s Silver Anvil Award (for client “Zyrtec: A Case of Allergy Face”) for the “Top Healthcare PR Campaign of the Year.”
685 Third Avenue, 2nd Floor
New York, NY 10017
Thomas M. Ryan, CEO, Co-Founder
Don Duffy, President
Established in 1998 and privately held, ICR partners with companies to develop strategic communications programs that achieve business goals, manage risk, and enhance the value of the enterprise. The firm’s pairing of capital markets veterans and senior communications professionals provides a highly-differentiated offering, one that continues to serve as the foundation for significant growth.
Today, ICR has approximately 500 clients across 20 industries and is one of the largest independent agencies in North America. The firm maintains offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.
In 2014, ICR once again saw double digit revenue growth driven by new client wins including Weibo, La Quinta Holdings, Freshpet, Rubicon Project, Extended Stay, AltheaDx and Paramount Group, among others. In January of 2015, ICR hosted the 17th Annual ICR XChange, the firm’s annual investor conference, which drew more than 150 private and public company management teams and over 2,000 attendees.
JARRARD PHILLIPS CATE & HANCOCK, INC.
The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
Based in Nashville, Tenn., with an office in Chicago, Jarrard Inc. is the premier strategic communications and public affairs firm for any hospital or health system in the nation experiencing a time of significant change, crisis or opportunity. Our team of former political operatives, journalists and healthcare marketers develops and manages successful campaigns for hospitals and health systems throughout the United States. We help them navigate high stakes issues such as: organizational restructuring; mergers and acquisitions; crisis communications; reputation management; re-engineering of communications & marketing departments; physician engagement and integration; and government relations. We understand the complex pressures that drive the industry, and bring the intensity, intelligence and discipline — the cornerstones of every good political campaign — to the healthcare arena. For more information, visit www.jarrardinc.com.
JPA HEALTH COMMUNICATIONS
1420 K Street, N.W., Suite 1050
Washington, DC 20005
Carrie Jones, Principal & Managing Director
Valerie Carter and Ken Deutsch, Executive Vice Presidents
Patrick Brady and Berna Diehl, Sr. Vice Presidents
JPA Health Communications is an award-winning PR agency known for crafting targeted, high-impact programs for biotech, medical device and nonprofit clients.
At JPA, we are passionate about our work and always strive to exceed expectations. One of the ways we do this is by working exclusively in the health arena. Our senior leadership has decades of industry experience understanding the unique challenges, protocols, regulations and expectations that inform every aspect of a successful campaign.
We know that successful communications is rooted in influencer relations. We combine our health expertise with our comprehensive experience to find the right tactics to meet your goals.
JPA is a woman-owned small business with offices in Washington, Boston and London; it is a member of IPRN, the world’s leading independent public relations agency network.
23 Hubbard Road
Wilton, CT 06897-3045
Bruce M. Likly and Elizabeth D. Likly, Principals
Kovak-Likly Communications is a leading, independent public relations and marketing communications firm focused on the pharmaceutical, biotech and medical technology industries.
Kovak-Likly distinguishes itself from other public relations agencies by providing marketing counsel above and beyond public relations activities.
Kovak-Likly’s industry and public relations experience enables the team to solve their clients’ most challenging business problems, making Kovak-Likly trusted advisors and part of your corporate marketing team.
Kovak-Likly has successfully formed close working relationships with a select number of health care clients since 1985. Together, we will strengthen your voice in the marketplace.
21 Penn Plaza
360 West 31st Street, Suite 1501
New York, NY 10001
David Kyne, Founder & CEO
Maureen Byrne, Wendy Woods-Williams, Exec. VPs
Sadie Whitaker, PhD, sr. VP
Founded in 2009, KYNE is an award-winning health communications consultancy with headquarters in New York City and offices in Dublin and Los Angeles. KYNE’s mission is to address unmet health needs by connecting public and private organizations in strategic partnerships and related communications programming. KYNE cultivates insights, ideas and influencers to improve lives.
KYNE develops and leads major health communications initiatives both US and globally and has a robust client roster that includes leaders in the pharmaceutical and biotechnology industry, government agencies and non-profit organizations.
Key Clients: bioCSL, Biogen, CDC Foundation, United Nations Foundation.
One Thompson Square, Suite 503
Boston, MA 02129
Donna LaVoie, CEO
David Connolly, SVP
Lisa DeScenza, Director
LaVoieHealthScience provides strategic communications, investor relations and public relations to build recognition, and increase sales and value for health science innovations. Our health science expertise uniquely positions us to help clients make their health and science innovations known, understandable and approachable to customer audiences through carefully executed strategies and plans.
With a passion for innovation, LaVoieHealthScience is an award- winning health science firm that designs and executes strategic communications programs that make our clients’ technologies, products and services known, understandable and approachable. LaVoieHealthScience is focused on helping health and science companies engage key audiences to build value through access.
These capabilities have won the firm twenty-seven awards in the past six years for our work with industry leaders and emerging companies such as Abpro Labs, Biotechnology Industry Organization, Cydan Pharmaceuticals, Dipexium Pharmaceuticals, Harvard Apparatus, Hydra Biosciences, Matinas Biopharma, MolecularMD, Sirion Biotech, Tyrogenex, Xcovery, WuXi AppTec and other emerging health science companies.
215 Park Avenue South
New York, NY 10003
Maureen Lippe, Founder & CEO
Gerald Taylor, General Manager
Lori Rubinson and Sheryl Kornfeld, Managing Directors
We are Lippe Taylor … the independent brand communications agency that specializes in marketing to women. Today and every day, our team is obsessed with “cracking the code” on what motivates women to buy one brand and not another … on influencing them to share their opinions and engage on social channels. For OTC and Rx healthcare brands, we leverage our “HealthStyle” methodology to create deeper engagement with the media and consumers.
Founded by Maureen Lippe, a former health and beauty editor at magazines such as Vogue and Harper’s Bazaar, Lippe Taylor is committed to delivering superior ROI. With practices in Health & Wellness, Beauty & Fashion and Home & Lifestyle, we specialize in social/digital marketing, trend-forecasting and delivering unsurpassed media results for clients. Our teams are led by former editors, bloggers and producers, so we’re experts at creating content. Research findings are at the core of our creative, effective, award-winning client solutions. Through a partnership with HealthyWomen.org we established the “Women’s Health Behavior Index,” proprietary research that helps us uncover trends and insights for clients and the media.
At Lippe Taylor, we abide by the simple principal of mutual trust and respect and believe that the best work comes from those who are happy and given the tools and incentives to succeed. Our open, home-like office environment fosters creativity and collaboration, and allows our talented team to deliver exceptional client service. Therefore, our employee and account turnover is very low, which allows us to deliver unsurpassed, consistent results for our clients.
Lippe Taylor is committed to excellence and has received multiple industry awards for our work. We are a two-time winner of PR Week’s Consumer Launch of the Year Award and have won multiple Sabre Awards as well as an Effie Award.
Health & Wellness client experience Includes: Allergan, BOTOX® Cosmetic, Cetaphil, Osphena® (ospemifene), Cynosure, Vitamin World, Neway Fertility, Reckitt Benckiser, Nature’s Bounty, Johnson & Johnson, Pravachol (Pravastatin Sodium), George Forman Grills, Jenny Craig and digene HPV test.
Lippe Taylor is also proud to be a WBENC Certified Woman-Owned Business.
16 E. 34th Street
New York, NY 10016
Ken Makovsky, President & CEO
Tom Jones and Alexandra Peterson, SVPs, Health, Practice Chair
Lee Davies and Megan Thomas, SVPs, Health
Arielle Bernstein, GVP, Health
Laney Cohen, VP, Health
Named “Healthcare Agency of the Year” by The Holmes Report, Makovsky leads the healthcare communications field in its ongoing mission to improve the health of patients served by biotech, pharmaceutical and health services companies through advocacy campaigns, corporate awareness programs, brand communications and disease education. The practice has recently received more than 20 creative industry awards including “Best in Healthcare,” “Best Education/Public Service Campaign” and “Best of the Best” PR campaign across all industry sectors. Recently Makovsky has been named “Mid-Size Agency of the Year” and “Best Place to Work,” adding to a robust collection of more than 200 awards over the years.
Makovsky delivers expertise in product communications, consumer health, rare diseases, specialty pharma, patient advocacy, media relations and issues engagement. We demonstrate deep knowledge of science, understanding of reimbursement policy and sensitivity to the multifaceted interactions between patients, physicians, payers and policy agencies. We are the go-to industry product launch agency.
Depth of health industry experience from the biopharma industry to the media, payer and reimbursement communities enables Makovsky clients to help patients gain access to where care and cost intertwine. Part of the Agency’s success is in understanding how health needs are best communicated. The firm’s annual survey on patient use of social media is guiding industry decisions on investment in online platforms and is detailing the shifts between mobile and desktop information access. The ease of use and ability for patient communities to mobilize around urgent needs is changing how information can be exchanged.
Our commitment to client delight has resulted in a 90%-plus year-to-year client-retention rate since 2004. Select Makovsky Health clients include: Allergan, Affinity Health Plan, Amarin, BMJ (formerly the British Medical Journal), Bristol-Myers Squibb, Duchesnay USA, H. D. Smith, Galien Foundation, GlaxoSmithKline, The Jed Foundation, Kowa Pharmaceuticals, The Medicines Company, Merck, Vanda and WebMD.
Andrea Pass, a PR veteran for over
30 years, is Marketing Maven’s VP
of Media Relations, based in their
135 East 57th Street, 4th Floor
New York, NY 10022
Los Angeles Headquarters
Lindsey Carnett, CEO & President,
Natalie Rucker, VP of Business
John Krisiukenas, Managing
Marketing Maven represents healthcare companies in all stages of growth, whether preparing to launch a new product or aiming to increase awareness of an existing product or service. Our team approach utilizes our wide scope of in-house resources including graphic design, copywriting, social media and Hispanic marketing. Proficient in corporate positioning, organic search engine optimization, reputation management, media relations and the creation of branded marketing collateral, Marketing Maven helps guide their clients with effective communications strategies designed to produce a positive ROI.
Marketing Maven is familiar with regulatory standards and protects their clients by ensuring content is compliant with approved claims and language. They adapt approved claims into concise media messaging, and gain positive media exposure through targeted outreach. Our team works with the healthcare industry to generate positive media coverage, improve and sustain a positive public reputation, and help clients become partners and members of the community.
MARX LAYNE & COMPANY
31420 Northwestern Highway,
Farmington Hills, MI 48334
248/855-6777, ext. 105
Michael Layne, Managing Partner
For more than 26 years, suburban Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad spectrum of clients in the healthcare sector. Our proven ability to design and launch successful public relations campaigns, develop creative communications solutions and exceed client expectations has earned us a reputation as a valued partner and an industry leader.
Our healthcare division has provided public relations and marketing support to hospitals, physician groups, home healthcare entities, insurance companies and skilled nursing centers through implementation of a strategic array of communication tools and deep industry experience.
Our account teams include professionals with extensive healthcare industry backgrounds. On a daily basis, we are in contact with trade, print, broadcast and online journalists covering a broad range of health issues. Together with our public affairs division, our healthcare team is knowledgeable about consumer concerns and public policy discussions involving senior care issues, home care and the impact of Medicare and Medicaid.
Our areas of expertise include public relations counsel, media relations, media training, reputation management, public affairs, digital marketing, social media, special events, branding and graphic design, and crisis communications.
MCS HEALTHCARE PUBLIC RELATIONS
1420 State Hwy. 206
Bedminster, NJ 07921
Joe Boyd, CEO
Eliot Harrison, EVP
Cindy Romano, SVP
Karen Dombeck and Laura DeZutter, VPs
For 30 years, MCS has remained a constant fixture in an ever-changing media marketplace by adapting and innovating as rapidly as the science itself. We have amassed a deep level of scientific and journalistic expertise, and earned the enduring trust and respect of the industry’s top innovators, advocates and influencers.
We are an independent PR shop solely focused on healthcare. Everyone who’s drawn to MCS shares a trademark set of skills and a desire to use their PR powers for good, both for the client and for the healthcare community. We are data wonks, pop-culture junkies and nerdy, notorious spell-checkers. And we’re sticklers for having senior counsel in the trenches with our clients every day.
With experience in virtually every therapeutic category, we provide our clients with a variety of services, including product and corporate communications, issues management, media and advocacy relations, and business-to-business PR.
8251 Greensboro Drive, Suite 600
McLean, VA 22102
220 Montgomery Street, Suite 640
San Francisco, CA 94104
Alisa Valudes Whyte, CEO, Partner
Thomas Rice, Senior EVP, Partner
Jayson Schkloven, EVP of Strategic Services, Partner
John Conrad, EVP, Partner
Matt Donovan, VP of Healthcare Practice
Merritt Group is a nationally recognized marketing communications agency with offices in Washington, DC and San Francisco, CA and partners worldwide. Our team is comprised of more than 40 professionals including former journalists, analysts, social media experts, marketing & PR practitioners and designers. Our expert staff works hand-in-hand with clients ranging from Fortune 500 industry leaders to early-stage health technology companies, helping them deliver measurable, high-impact communications campaigns.
Merritt Group’s healthcare practice has been doing healthcare communications for more than 10 years. Our team has worked with major healthcare provider networks, Insurance providers, health IT innovators, HHS contractors, genomics companies as well as medical device and pharmaceutical companies, not-for-profits, academic institutions and advocacy groups. This experience has provided us with a deep knowledge of this complex and highly evolving space, as well as a robust toolkit to support our clients’ most critical business objectives.
MOORE COMMUNICATIONS GROUP
2011 Delta Blvd.
Tallahassee, FL 32303
Tallahassee • West Palm Beach • News Orleans • Denver
Karen Moore, Founder and CEO
Terrie Ard, President
Jordan Jacobs, Vice President of Client Servicing
Moore Communications Group is a nationally-ranked integrated communications firm headquartered in Tallahassee, Florida. Blending smart strategy with creative collaboration, we use integrated communications campaigns to build brands. Our tailored marketing solutions are custom curated from a mix of more than 12 services and specialties including advocacy, digital, social and Latino communications that shape opinions, shift behaviors and incite action, connecting our clients to success.
Connecting is at the heart of what the Moore Communications Group team does for our clients. These connections power business success, greater profits, brand identity and strategic outcomes. We understand promises matter. It’s quite simple. If you deliver what you promise to people you will matter to them. We promise to connect you to a new level of business success.
For more information about Moore Communications Group, visit www.moorecommgroup.com.
304 Park Avenue South
New York, NY 10010
Matthew Holland, Senior Vice President, Corporate Healthcare Practice Lead firstname.lastname@example.org
John Digles, Executive Vice President, Wellness & Nutrition Practice Lead email@example.com
MWWPR specializes in corporate reputation and issues management, public affairs, employee communications, corporate restructurings, and consumer lifestyle marketing for many of the world’s leading wellness, nutrition and healthcare brands. With more than two decades of experience working with a range of clients from hospital systems and online publishers, to those specializing in health technologies, fitness and food, we go beyond the boundaries of expected thinking to help our clients Matter More™ to the stakeholders that matter most — be they nutrition influencers, investors, regulators, policymakers, trade & industry associations or consumers.
Our dedicated team — including Registered Dieticians — translates science into comprehensible language to deliver messages that effectively resonate with target audiences and accelerate relevance for brands in the marketplace. At a time when the healthcare sector is evolving and becomes increasingly complex, we know how to develop and execute communications programs that build the world’s biggest brands and contribute to a healthier world.
1101 West River Pkwy., #400
Minneapolis, MN 55112
Janet Stacey, Senior VP
Lisa Kersey, Vice President
PadillaCRT is a top 15 independent public relations and communications company. We use insightful strategies to help our clients develop deep connections with their audiences. Our 360-degree approach includes research, branding, marketing, advertising, design, digital, social, mobile, media relations, corporate and investor relations and crisis management.
PadillaCRT’s Health Practice specializes in all things health, from marketing, educating and connecting consumers to programs and products that advance healthy lifestyles, to building brands that make a difference in our communities and our world. Our health care marketing and public relations team has expertise in medical device and technology, hospitals and health systems, insurance, health care services, pharmaceuticals, associations and nonprofits and consumer health.
Clients in the health care sectors include the American Physical Therapy Association, Be The Match, Blue Cross Blue Shield (Minnesota), Children’s Hospital of Richmond at VCU, Mayo Clinic, Medtronic, Merck, Sandlot Solutions and United Healthcare.
PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents.
255 State St., Boston, MA 02109
Philip A. Nardone, Jr., President & Founder
Mark Nardone, Executive VP
Elizabeth Famiglietti, Senior Vice President, Human Resources
Gene Carozza, Lisa Astor, Dan Martin, Darlene Doyle, Lauren Arnold, and Tim Monroe, VPs
David Saggio, VP, PANdigital
PAN Communications is a data- focused public relations, content marketing, and digital agency providing technology, healthcare and consumer tech brands with award-winning, integrated communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides marketers with impactful communications, influencer relations, social media and PANdigital services that expand our client’s brand equity, positively impacting their customers’ path to purchase through consistent engagement. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617/502-4300.
PASCALE COMMUNICATIONS LLC
349 5th Avenue
New York, NY 10016
Georgette Pascale, Pres. & CEO,
Steve Chesterman, Vice President,
Pascale Communications is a healthcare communications firm made up of senior level strategists, nationally and internationally. Our experience is as diverse as our team. Over a decade, PC has worked with household names and savvy start-ups; with thought leaders, advocates, and patients; with C-suite executives and marketing heads.
Our company’s focus is finely honed on the healthcare industry, with specialties in the pharmaceutical and medical device marketplaces. We provide expertise in medical writing, event planning, trade/consumer relations and social media. Equally important are our team’s skills at cultivating and maintaining invaluable relationships with industry experts, key opinion leaders and the media. All communications are created individually with the specific recipient in mind. We achieve unparalleled results by understanding the intricacies of a well-run healthcare PR campaign and implementing it seamlessly.
470 Park Ave. South,
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Deborah Brown, Partner & Managing Director
Ann Barlow, Partner & President, West Coast
Maggie O’Neill, Partner & Managing Director
Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London, and with 110 employees.
Everyone loves a good listener—and at Peppercomm, we’re always paying attention. We’re a fully integrated, strategic marketing and communications partner that listens to uncover your business objectives. Then we listen to your audiences to learn what they need and how they think. We look around corners to see what’s coming next, and help our clients creatively push boundaries while avoiding minefields and mitigating risk.
Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
PERRY COMMUNICATIONS GROUP
980 9th Street, Suite 410
Sacramento, CA 95814
Kassy Perry, President/CEO
Julia Spiess Lewis, Senior VP
Jennifer Zins, Vice President
Perry Communications Group, Inc. (PCG) is an award-winning, full service strategic public affairs and communications firm. Led by Kassy Perry, PCG shapes ideas, galvanizes opinions and influences decisions ultimately leading to social change. The PCG team works with its clients to positively impact pressing issues not only in Sacramento, but throughout California and the U.S.
Whether the politically savvy PCG team is managing a complicated public policy issue, managing a statewide ballot initiative campaign, leading a high-profile coalition or helping clients communicate and influence with a mix of traditional and digital strategies, we achieve success by building strong relationships with policymakers, the media, corporate influencers and nonprofits. We excel at working with local, state and federal governments, and since the company’s founding in 1996, have served Fortune 500 companies, dozens of biotechnology and pharmaceutical companies, major industry trade associations and charitable organizations.
2015 health care clients include: Allergan, Bonnie J. Addario Lung Cancer Foundation, California Chronic Care Coalition, Hepatitis C Task Force, Foundation Medicine, NAMI California, Partnership to Fight Chronic Disease, Pharmaceutical Research & Manufacturers of America.
PUBLIC COMMUNICATIONS INC.
PCI is a Partner in The Worldcom Public Relations Group
1 E. Wacker Drive, 24th Floor
Chicago, IL 60601
Jill Allread, APR, CEO
Craig Pugh, President
Pamela Oettel, COO/CFO
Team members at Public Communications Inc. are passionate about healthcare. We create communication solutions for national and international healthcare clients in every sector. Healthcare communications is at the core of our national, independent agency, which boasts nearly five decades of healthcare experience.
PCI consistently delivers award-winning programs and campaigns for clients ranging from advocacy organizations and medical and allied health associations to Fortune 100 corporations; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants. PCI also knows healthcare audiences first-hand. We understand what makes them tick, how to reach them, and know the words that will resonate and prompt engagement.
Healthcare represents more than half of PCI’s business. Our clients include more than 25 medical and dental associations, start-ups looking for visibility and university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals; and develop digital media strategies, campaigns and platforms including efficient online newsrooms and content-rich websites.
More than a third of our healthcare clients have stayed with us 10 years or more with several exceeding 20-year partnerships. Our success grows from truly listening to, and talking with, our clients. We then create solutions and deliver quality service and results that meet or exceed our clients’ goals.
53 State Street, 4th Floor
Boston, MA 02109
Larry Weber, Chairman & CEO
Peter Prodromou, President
Ani Jigarjian, VP, Global Marketing & Business Development
If you’ve been paying attention for the past decade, you know that every marketing agency has promised a new kind of integrated solution. The only problem is, nobody has delivered … until now.
Racepoint Global is defining what it means to be an intelligence-driven marketing agency. We deliver a new kind of accountability based on our ability to better understand your customers, their psychology and how they consume information. The key is our proprietary software, FieldFacts. It’s the industry’s best tool for identifying influencers and targeting them where they engage verbally, visually and emotionally.
Armed with this intelligence, we give our clients PR, advertising and precision-marketing campaigns that speak to the right people at the right time. Then we dare to measure performance and report how many times high-level influencers have acted on your behalf.
That’s accountability. That’s Racepoint Global. And that’s how we make you successful.
209 10th Ave. South, Suite 214
Nashville, TN 37203
Brandon Edwards, CEO
Joanne Thornton, CAO
Phil Stone, COO
Kriste Goad, CMO
ReviveHealth is the 6th largest healthcare communications firm in the country (O’Dwyers) and the only one focused exclusively on health systems, health services, health technology, and healthy living.
With ReviveHealth, clients get a powerful blend of strategists, creative, digital change agents, cult followers of key healthcare influencers, and media and marketing gurus who understand the challenges and opportunities tied to the major regulatory upheaval and new digital imperatives now underway.
We spend every day tracking the trends, news, influencers, policies and politics of healthcare. We pore over topics like ICD-10, interoperability, population health, managed care, meaningful use, and healthcare financing so that we can craft stealthy messages, content, and story angles that help differentiate our clients’ brands.
From the groundbreaking book Joe Public Doesn’t Care About Your Hospital to a leadership team recognized throughout the industry for leading the transformation of health system marketing, we are on a crusade to radically change how healthcare organizations connect with their audiences, touching everything from patient experience to branding, marketing measurement, content marketing, and media and digital relations.
Our roots run deep in the payor/provider space, giving us a truly differentiated perspective and unparalleled experience with the toughest and most complex issues in healthcare.
Our goal as your strategic marketing communications partner is to make sure your team and your marketing strategy, focus, and budget are aimed at the right things and driving the right results.
To that end, we believe great culture drives great results for our clients. ReviveHealth was named PRWeek 2014 Small Agency of the Year (and was a finalist in 2015), and took home The Holmes Report Best Agency to Work For in America award in 2014. ReviveHealth has offices in Nashville, Minneapolis, and Santa Barbara.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Susan Goldstein, Global Head of Healthcare & Wellness
Ruder Finn — one of the world’s leading independent global communications agencies — provides global, national and regional communications services to the majority of the world’s leading pharmaceutical companies, as well as other pharmaceutical and biopharmaceutical corporations, medical device companies, trade associations and non-profit organizations in the healthcare sector. Ruder Finn Healthcare combines deep insights into the transformations driving the healthcare sector with forward-thinking and customized offerings to build programs that measurably advance our clients’ business.
With extensive experience in marketing communications for drugs across all therapeutic categories, Ruder Finn specializes in launching new therapies and further energizing seasoned drugs through media relations, thought leadership, consumer engagement, advocacy relations, online engagement and community building, marketing and public affairs. Ruder Finn has broad expertise in conducting high-impact wellness campaigns addressing virtually every aspect of healthcare including cancer, cardiovascular diseases, pain, respiratory issues, OTC medicines, therapies for rare diseases, and food and nutrition issues.
Ruder Finn Healthcare has spearheaded the development of online advocacy and patient communities and assisted pharmaceutical clients in navigating the complexities associated with the current social media environment. The agency has deep relationships with advocacy organizations and regularly brokers partnerships to establish innovative platforms and break new ground in branded and non-branded communications. Our teams have also developed proprietary models for healthcare crisis communication, including trainings and metrics that produce impactful results.
The agency is deeply rooted in healthcare media and recently expanded its media and publicity leadership team to support the expanding healthcare client base and further the already strong relationships with key reporters at high-impact trades and leading beat reporters at top-tier newspapers, magazines and websites that continue to produce front page, high-visibility coverage.
Ron Sachs, President and CEO; and Michelle Ubben, Partner, COO, and
Director of Campaigns & Branding at Sachs Media Group.
SACHS MEDIA GROUP
114 S. Duval Street
Tallahassee, FL 32301
Tallahassee, Orlando, Boca Raton and Washington D.C.
Sachs Media Group is a leader in building effective outreach, awareness and marketing campaigns, and is regularly ranked as one of the top 100 public relations firms in the nation and among the top PR firms in Florida. As an integrated communications firm, we have broad capabilities, including award-winning public relations, advertising, branding, crisis management, research, public affairs, digital marketing, social media and design.
At Sachs Media Group, we’re all about breakthroughs. Bold, impactful game-changing solutions that help clients conquer their toughest challenges, achieve business goals that shift momentum in their favor, and overcome those painful problems that keep them staring at the ceiling night after night. Solutions that drive results, that’s what we mean by breakthroughs.
We’re all about making a significant difference in your business and in the world.
1220 19th Street NW, Suite 300
Washington, D.C. 20036
Pam Fielding, President & Founder
Vlad Cartwright, Partner
SevenTwenty Strategies is an integrated public relations and public affairs agency that specializes in helping America’s top brands listen to, engage and interact with their most important stakeholders — online and off. Leveraging a savvy integrated mix of earned media, digital marketing, social media advocacy, grassroots/grasstops and issues management, SevenTwenty supports the public affairs, grassroots and PAC programs of some of the nation’s most dynamic Fortune 500 companies and trade associations.
Ranked by O’Dwyer’s among America’s top 30 largest independent health care public relations agencies, SevenTwenty has been thoroughly engaged in the most significant health care debates at the state and federal levels — for the last 16 years. Our work has covered Medicare reimbursement, FDA support for medical innovation, implementation of the Affordable Care Act, domestic and international intellectual property protection, medicine safety and counterfeits, pricing and more. With about 70 percent of our client engagements health care-focused, SevenTwenty has successfully framed issues to educate media, policy makers, patient groups and other stakeholders inside the Beltway, as well as in key districts and states nationwide. We have engaged and mobilized more than five million health consumers to take action on health care issues of importance to our clients. Visit www.720Strategies.com.
SOLOMONMCCOWN & COMPANY, INC.
177 Milk Street, Suite 610
Boston, MA 02109
54 West 40th Street, Suite 415
New York, NY 10018
Helene Solomon, CEO
Ashley McCown, President
It is an understatement to say that healthcare is undergoing a period of tectonic shifts and enormous pressures to improve quality and reduce costs, to change how providers are paid and to keep people healthier. Affiliations and mergers are happening at a rapid pace. How this gets communicated internally and to consumers is a challenge many organizations have to navigate.
Healthcare communications in this environment requires a combination of policy expertise as well as an ability to distill, package and disseminate the complex information to inform and motivate critical audiences, including government and community leaders, providers and the public.
SM& has a proven track record and a dedicated team to help healthcare organizations carry out their mission through integrated communications programs, including message development, media and community relations, digital and social media, thought leadership, strategic partnerships and issues management. We have worked in partnership with physician groups, hospitals, dental benefit providers, insurers, think-tanks, nonprofits and advocacy groups among others. Our work has also involved coordination and collaboration with government agencies, state legislators and advocates, especially as we tackle healthcare reform.
2001 Pennsylvania Ave., NW
Washington, DC 20006
250 Greenwich St., Suite 4644
New York, NY 10007
Jonathan Wilson, President
Spectrum is one of the nation’s leading independent communications agencies focused exclusively on health and science. The firm’s team of experienced storytellers helps companies and organizations communicate innovation and differentiate on the basis of science. From novel scientific platforms and breakthrough medicines to meaningful consumer products and hard-hitting issues, Spectrum adopts an insights-driven approach, shaping a strategic communications framework that will drive game-changing conversations. Spectrum is a full-service communications agency offering marketing communications services, media relations, public affairs, social and digital engagement and visual storytelling. Based in Washington, DC and New York, Spectrum provides global reach as the founder and Americas hub of GLOBALHealthPR, an international partnership uniting the world’s most successful independent health and science public relations firms throughout Europe, Asia and the Americas. For more information, visit spectrumscience.com or follow @SpectrumScience on Twitter.
220 East 42nd Street, 12th Floor
New York, NY 10017
Gloria Janata, Pres. & Snr. Partner
TogoRun is an award-winning, full-service global health and well-being communications and public affairs agency with offices in New York, Washington, D.C., Boston, Los Angeles and London. The agency specializes in integrated public relations, marketing, branding, advocacy and government affairs covering the pharmaceutical, biotech, medical device, health insurance, hospital, non-profit/association, medical aesthetics and beauty industries.
TogoRun was named PRWeek Global 2015 International Agency of the Year Highly Commended & 2014 International Agency of the Year, and PR News’ 2014 “Best Places to Work in PR.” TogoRun is also the recipient of the 2013 Public Relations Society of America’s (PRSA) Silver Anvil Award for Excellence in Public Affairs; PRSA’s NY Chapter Big Apple Awards for Public Affairs and Best Use of Research, Measurement and Evaluation; and the 2012 Communique Excellence Award in International Media Relations. TogoRun is a sister agency to FleishmanHillard and is a part of Diversified Agency Services, a division of Omnicom Group Inc.
TONIC LIFE COMMUNICATIONS
One South Broad Street, 12th Floor
Philadelphia, PA 19107
Maryellen Royle, President
As a full-service healthcare PR agency, Tonic Life Communications has the art of communications down to a science. We provide pure PR solutions by applying both our scientific expertise and our mastery of creative communications. Whether you are launching a new corporate platform, a breakthrough prescription medicine, medical device, or consumer product, Tonic has the experience and insight to educate and engage key audiences that matter most.
Headquartered in Philadelphia and London, Tonic has global reach. Through our Huntsworth Health family of specialized agencies, we reach an additional 30 countries, spanning more than 70 offices. If you are looking for an agency partner with a “can do” attitude, you will feel right at home with Tonic.
Twist Mktg Pres. Annalise Coady.
16 High Holborn
London, WC1V 6BX
+44 (0) 203 116 6470
One Seaport Plaza, 14th Floor
New York, NY 10038
Annalise Coady, President
Twist Mktg is an evidence-based marketing communications company focused on developing customized and creative solutions for our clients. Part of the W2O Group, Twist works with global brands, market leaders and innovators in the healthcare, beauty, technology, telecommunications, financial services, consumer, corporate and entertainment industries.
Insights drive our creative-led strategy and ensure we deliver the engagement programs that deliver measurable impact to our clients’ business and reputation within their communities. And our innovative approach starts with our people: building integrated teams of business and subject matter experts from diverse backgrounds empowers us to anticipate and understand what our clients need in this technology driven, ever increasing connected world.
Aaron Strout, President of WCG.
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Founder & CEO, W2O Group
Bob Pearson, Pres., W2O Group
Aaron Strout, Pres., WCG
WCG is the largest company within W2O Group, an independent, global network of marketing, analytics and communications firms delivering integrated business solutions in the areas of innovation and growth for the world’s leading companies and brands.
Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 400 employees serving clients through a network of offices in New York, San Francisco, London, Austin, Minneapolis, Boston, Chicago, Los Angeles, San Diego, and Silicon Valley.
At the core of WCG’s culture is the concept of pragmatic disruption of the status quo. For more than a decade, WCG’s seasoned professionals have specialized in providing expertise in integrated communications and marketing focusing on cutting edge analytics & insight, content, engagement and strategy to a diverse set of clients across the healthcare, pharmaceutical, device, technology and consumer industries.
909 Third Ave.
New York, NY 10022
Laura Schoen, President, Global Healthcare Practice
At a time when the healthcare industry landscape is changing almost daily, the Weber Shandwick healthcare practice is at-the-ready to meet clients’ needs. Our seasoned healthcare strategists offer expertise in pharmaceuticals, biotechnology, medical devices, consumer health products, over-the-counter medications, public health, insurance and health maintenance organizations, healthcare associations, health systems and hospitals. We provide strategic, full-service public relations, including the following key offerings and services: scientific communications, digital communications, medical education, regulatory milestone communications, market seeding and development, new product launches, sustained patient awareness programs, disease awareness and prevention, clinical trial recruitment support, crisis management, advocacy group relations, health policy initiatives, alliance building and corporate communications/executive visibility.
Our Element Scientific Communications™ capability differentiates Weber Shandwick from competitors. Comprised of 14 full-time PhDs, in addition to MDs, science writers and medical editors worldwide, our Scientific Communications group helps clients effectively meet communications challenges regardless of audience. This highly specialized team translates complex data, concepts and issues into multiple formats to engage and educate stakeholders. We partner with pharmaceutical and biotechnology companies, other healthcare organizations, nonprofits and government agencies alike to engage their diverse constituents.
140 Broadway, 39th Floor
New York, NY 10005
Ame Wadler, Managing Director
Believers in the fearless pursuit of the unexpected, Zeno is a global, integrated communications agency, born from PR. We are an independent, entrepreneurial team of visionaries, experts and achievers committed to a culture that inspires transformative work and delivers true business value for our clients. With healthcare as a core global practice area, we create strategic integrated campaigns for the entire vertical from biopharmaceutical products to healthcare provider organizations and payer systems. Throughout, we apply our rich experience in consumer engagement, storytelling and strategic planning to help our healthcare clients meet their business objectives while building and enhancing their reputations with critical and diverse stakeholders. Zeno Group is a member of the Daniel J Edelman family of companies.
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