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Our Issue On Healthcare Public Relations


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Oct. '14 Healthcare PR Magazine (PDF)

Main Index of Issues

Our annual healthcare PR issue provides the latest insights into public relations for the healthcare industry. Don’t forget our rankings of agencies that specialize in healthcare PR.

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Firms Specializing in Healthcare & Medical PR
 

5W PUBLIC RELATIONS

1166 Avenue of the Americas
4th Floor
New York, NY 10036
212/999-5585

Ronn Torossian, President & CEO
Erika Kauffman, General Manager & EVP

5W Public Relations is a recognized leader in the healthcare PR arena. Being one of the most talented and experienced PR firms in the industry, we have unrivaled expertise in consumer health, innovative science and a track record of shaping strategy, implementing programs and driving business value for our clients. Our health PR practice is structured around effective and fresh communications strategies that engage stakeholders in a personal, meaningful, and useful way. Our prescription for results that advance the interests of both existing and emerging companies include daily contact with key media, established relationships with leading medical professionals, a network of regional health experts, a solid understanding of regulatory issues and the ability to distill and communicate clinical data to key stakeholders. Few PR agencies in the U.S. have such a successful reach and range within health and wellness including physicians, OTC brands, biopharm, vitamins & supplements, plastic surgeons, alternative health centers and doctors, psychologists, nutrition & diets and all forms of health and beauty services companies and organizations. From weight loss organizations including Pritikin Longevity Center & Medifast to representing leading doctors in many specialties we garner results in the healthcare space. Our client list includes Prophase Labs, makers of Cold-Eeze, the #1 pharmacist recommended cold remedies; Kinray, one of the largest pharmaceutical wholesale distributors in the U.S.; USANA Health Sciences, one of the world’s top-rated nutrition and supplement brands; global cosmetic conglomerate Shiseido; and RxAlly, the country’s largest performance network, uniting 20,000 pharmacies nationwide.


ALLIDURA CONSUMER

450 West 15th Street, 7th Floor
New York, NY 10011
212/229-8400
Fax: 212/229-8496
www.allidura.com
Twitter: @allidura
Blog: allswell.allidura.com

Whether it’s cars or cameras or diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.

Allidura Consumer, part of Chandler Chicco Companies and InVentiv Health, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement.

Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products, and food and beverage companies.


ALLISON+PARTNERS

1708 Peachtree Street, Suite 100
Atlanta, GA 30309
404/885-9596
www.allisonpr.com

Brian Feldman, Senior Partner

Our healthcare campaigns break through the clutter by building connections, shaping public policy and creating initiatives that make a difference for consumers, patients, providers and the healthcare industry. With obesity rates on the rise, people are making a conscious choice to assume responsibility for their quality of life. It is a changing mindset and a new way of living. We are proud to represent, and often launch, these brands into the health and wellness market, empowering consumers to take greater control of their own personal health and wellbeing. Our healthcare clients include publicly traded companies, national and state associations and nonprofit organizations.


BEEHIVE PR

1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108-5112
651/789-2232
Fax: 651/789-2230
www.beehivepr.biz

Lisa Hannum, CEO
Nicki Gibbs, VP
Ayme Zemke, VP

Beehive PR is a strategic PR boutique based in St. Paul, Minn. We are best known for fresh insights, big ideas and contagious energy that creates bold growth for our clients.

Beehive is focused on creating a positively brilliant experience for our clients, partners and team — every day. Our senior strategists and savvy specialists are experts in strategic communications and quick studies of our clients’ businesses. We bring curiosity, optimism and authenticity to everything we do. And we deliver results on time, on budget.

Our team has extensive health care brand experience, including Coloplast, 3M, Arizant Healthcare, Arkray USA, Children’s Hospital’s of Minnesota, HLT, Inc. and University of Minnesota Health.


BIOSECTOR 2

450 West 15th Street, 6th Floor
New York, NY 10011
212/845-5600
www.biosector2.com
Twitter: @biosector2
Blog: b2view.biosector2.com
jokane@biosector2.com

Jeanine O’Kane, US Managing Director
David Kane, EU Managing Director

Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.

With a dynamic and collaborative team in New York, Washington, Los Angeles, and London, B2 provides clients with global reach and fully integrated services. Biosector 2, as part of Chandler Chicco Companies (CCC) and the inVentiv Health network, delivers unmatched perspective, creative know-how, and a truly integrated approach to communications.

At Biosector 2 our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our track record reflects the systematic approach we take for all of our clients’ business needs. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.


BLISS INTEGRATED COMMUNICATION

500 5th Ave., Suite 300
New York, NY 10110
212/584-5484
Michael@blissintegrated.com

Michael Roth, Healthcare Practice Leader

Bliss Integrated’s Healthcare Practice spans the life sciences continuum. We are a strategic communications partner to pharmaceutical, biotech and medical device/diagnostics companies, advocacy and professional groups and healthcare data companies. To most effectively support our clients’ needs, we focus on three core disciplines: corporate communications (portfolio & internal), product communications and thought leader (client and third party) communications.

More than 70% of our healthcare business is global, and 100% of our initiatives include strategic social and digital market integration. We often play the role of “lead integration agency” for our clients, as we manage multiple consultants for them to ensure business objectives and messaging remains clear and concise across all communications disciplines.

At Bliss, we know that every client has its own DNA — a unique culture and approach to working with its core constituencies and delivering critical messages in its own way. Bliss works directly with senior marketing, medical and communications executives to cut to the heart of the matter to gain alignment on their aspirations and project realistic outcomes. Our clients trust Bliss as a long-term partner to set a strategic communications path and execute new, creative ways to first meet, and then exceed, business objectives.


Paulo Simas

Paulo Simas, President of Brewlife.

BREWLIFE

50 Francisco Street
San Francisco, CA 94133
415/362-5018
info@brewlife.com
www.brewlife.com

Paulo Simas, President

Before you can be heard, you must have something to say. What business are you in? What makes you special? And, more importantly, why does it matter? Your audience needs to know.

At BrewLife, we are into your business. Part of W2O Group, Brewlife is an integrated brand communications agency that takes an analytics-driven approach to help clients craft their positioning and connect with customers across multiple channels. The growing team consists of a diverse set of seasoned strategists, artists, analysts, poets and communicators who put challenges into the context of opportunity to help companies capitalize on a market pivot, optimize products and build sustainable brands. Brewlife works with entrepreneurial clients from venture-backed startups to mid-cap companies that span multiple verticals. Offerings include but are not limited to expert research analytics, strategic positioning, brand development, creative design, advertising, media/investor relations and digital development. Established in 2013 in San Francisco, Brewlife is continuing to expand to service its growing client base. For more information on Brewlife, please visit www.brewlife.com.


CAPSTRAT

1201 Edwards Mill Rd., #400
Raleigh, NC 27607
919/828-0806
Fax: 919/834-7959
kalbritton@capstrat.com
www.capstrat.com

Ken Eudy, CEO
Karen Albritton, President
Debbie Reed, CFO
Todd Coats, CCO
Dana Yeganian, Exec. VP & Mng. Dir., Client Services

At Capstrat, we have a 360-degree view of healthcare, working with payers, hospitals, healthcare IT, pharmaceutical and medical device companies. This full-circle perspective enables us to create better informed communications for healthcare clients. We thrive on simplifying the complex to tell stories with power and persuasion. And then we convey those stories through an integrated mix of paid, earned, shared and owned media. Knowing what to say and how, when and to whom to say it plays a central role in educating people, keeping them engaged and driving their behavior. Visit www.capstrat.com to learn more about us and the stories we are telling.


CHAMBERLAIN HEALTHCARE PR

450 West 15th Street, Suite 405
New York, NY 10011
212/884-0650
www.chamberlainpr.com
joneill@chamberlainpr.com

Jennifer O’Neill and Michelle Gross, Managing Directors

Chamberlain is a healthcare public relations company serving the healthcare sector exclusively. For more than 20 years, Chamberlain has worked to redefine and shape the standards by which health information is communicated. As counselors in this complex and evolving environment, we are passionate about translating science into meaningful messages that empower and inspire our audiences to take action and make informed decisions about their health. Chamberlain’s diverse client roster represents several sectors in healthcare — from leading Fortune 100 & 500 pharmaceutical companies, to nonprofit organizations, to biotechnology and medical organizations.

At Chamberlain, we offer a complete suite of communications services to reach target audiences through appropriate channels — fully matched to today’s technological and geographic realities. An overview of services includes Brand Communications, Corporate Communications, Market Access, Traditional and Social Media Relations, Advocacy Relations, Data Strategy and Management, Public Affairs, Message and Content Development, National and Grassroots Programming, Issues and Crisis Management.

Chamberlain is an inVentiv Health company, and part of a global communications network with 13,000 employees in 40 countries.


CHANDLER CHICCO AGENCY

450 West 15th Street, 7th Floor
New York, NY 10011
212/229-8400
www.ccapr.com
info@ccapr.com

Christie Anbar, US Managing Director
Julie Adrian, Managing Director, LA
Heather Gartman, Managing Director, DC

Chandler Chicco Agency (CCA) is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.

CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. Highly valued as a natural extension of clients and winner of PRWeek’s 2013 Healthcare Campaign of the Year, the CCA team is passionate about the work and proud to be making a real difference in people’s lives.

Our communications programs are driven by the need to motivate behavioral change among stakeholders. We achieve this by bringing the right people to the table — healthcare professionals, thought leaders, advocates, patients and loved ones — and then building alliances, communities, and champions motivated to act.

CCA is fully integrated globally with operations in New York, Washington, Los Angeles, London, and Paris, supported by a pure-play global network spanning 45 markets. The network is truly best-in-class and, through ongoing collaboration and knowledge sharing, stays one step ahead of the local and regional social, economic and policy trends to ensure the delivery of integrated communications solutions for clients who seek global reach while demanding local relevance.


COMMUNICATIONS STRATEGY GROUP

44 Cook St., Ste. 450
303/433-7020
www.csg-pr.com/our-practices/health-wellness
sfern@csg-pr.com

Shannon Fern, Senior Vice President, Health & Wellness

In the rapidly growing health and wellness industry, the organization that understands its audience, conducts targeted outreach and speaks with clarity and authority will stand out from the crowd. Regardless of the product, service or message, the goal is the same: to help people live healthier lives.

Whether educating consumers, driving new business or rallying stakeholders, Communications Strategy Group’s (CSG) award-winning Health & Wellness practice has the breadth of experience to craft strong, simple messages from complex matters, handle delicate subjects, position clients as subject matter experts and generate measurable results. CSG’s passion, track record and real-world experience enable us to create targeted measurable content-based influencer relations campaigns, including PR, online PR and social media, which tie directly to the overall marketing and strategic objectives of any health-focused organization.

Clients we have worked with: Assisted Living Federation of America, Cochlear Americas, CorePower Yoga, HealthONE, Holiday Retirement, Kaiser Permanente and the National Sleep Foundation.


Tim Bird

Tim Bird, President and COO of Cooney/Waters Group.

COONEY/WATERS GROUP

111 Fifth Ave.
New York, NY 10003
212/886-2200
www.cooneywatersgroup.com

Timothy Bird, President/COO
Anita Bose, Chief Strategist
Karen O’Malley, President, The Corkery Group
Sherri Michelstein, President, Alembic Health

Cooney/Waters Group (CWG), ranked among the top healthcare agencies in the U.S., is a family of strategic communications companies focused exclusively on healthcare. We are experts at translating complex science into bold, compelling campaigns. We offer an unparalleled scope of strategic marketing and communications solutions, advocacy relations and issue-oriented communications to healthcare clients in non-profit, government and industrial sectors throughout the world. CWG offers our clients, regardless of size, senior management attention to their needs. We are comprised of three innovative sister agencies:

Alembic Health Communications (alembichealth.com) sets the standards for public and private advocacy in the health and wellness arena. We specialize in mission-driven communications and educating consumers, building support, creating alliances and informing public policy to advance individual and public health.

Cooney/Waters pushes creative boundaries to deliver innovative marketing communications approaches across therapeutic areas and health sectors. We are passionate about scientific innovation, breakthrough medicines and technologies, and creating ground-breaking initiatives to improve patient care.

The Corkery Group (www.corkerygroup.com) specializes in building the brands of the world’s leaders in health and medicine. Through our expertise in issue-oriented communications, we help our clients achieve their long-term corporate, public health and advocacy goals.

To learn how we can help your organization achieve its communications goals, please contact Anita Bose at abose@cooneywaters.com.


COOPERKATZ & COMPANY

205 Lexington Avenue, 5th Floor
New York, NY 10016
917/595-3030
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President / CEO
Dorothy Sonnenburg, CFO

CooperKatz & Company is an award-winning agency that combines a nuanced understanding of the fast-changing healthcare market with high-impact communications strategies. Our expertise extends across the healthcare ecosystem, with experience supporting providers, payers, services, technology, non-profits and management consultancies.

Healthcare clients have included: The Alliance to Advance Patient Nutrition, an interdisciplinary partnership to improve patient outcomes through nutrition intervention (with Abbott Nutrition); The Physicians Foundation, a non-profit supporting practicing physicians; AHIMA (American Health Information Management Association); Capgemini Health (acquired by Accenture), top consultant to healthcare organizations; Noblis Center for Health Innovation, a non-profit focused on health organization performance; and Queens Vanguard Center of the National Children’s Study, a federal research project.

CooperKatz offers a portfolio of capabilities that include brand / program development, communications / content strategy, digital / social engagement, media relations and more. Our Creative Services practice creates meetings, events, business presentations, video / multimedia elements and collateral materials.


Christopher & Dana Reeve Foundation

The Christopher & Dana Reeve Foundation charged Coyne PR with generating media coverage for a new study that supports its mission to cure spinal cord injuries. The study found that four young men with spinal cord injuries were able to move their legs, hips, knees and toes, and also regained major bodily functions, after being implanted with an epidural stimulator. Working with researchers at the University of Louisville, UCLA, National Institutes of Health and the Pavlov Institute of Physiology, Coyne PR executed a campaign that resulted in more than 5,000 media placements, including traditional and social media, for approximately 300 million impressions.

COYNE PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000

5 Bryant Park, 28th Floor
New York, NY 10018
212/938-0166

604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
310/395-6110

Kelly Dencker, Senior Vice President, Director of Healthcare kdencker@coynepr.com

Linda Bernstein Jasper, Vice President lbjasper@coynepr.com

Janet Schiller, Vice President jschiller@coynepr.com

Kevin Lamb, Senior Vice President, Digital Strategy klamb@coynepr.com

Chris Cullmann, Director of Digital Strategy ccullmann@coynepr.com

Today’s healthcare industry is undergoing significant changes. Healthcare costs are up, R&D investments are down, and regulatory oversight is on the rise. Combined with a communications landscape that demands authentic, real-time engagement, today’s brands and organizations deserve a partner that can anticipate change and convert market challenges into ownable opportunities.

Our award-winning Coyne Health group delivers full-service strategic, creative and multi-channel engagement solutions across the spectrum of healthcare including, health & wellness, medical & science, and advocacy & cause. Using our proprietary strategic planning model, ActivationHealthTM we drive activation for industry-leading healthcare businesses, brands and services.

Notably, our seasoned, insight-driven team creates breakthrough programs that deliver measurable outcomes against a brand’s business goals, while navigating clients through the rapidly-changing marketplace. Come explore the healthy side of Coyne.


Crosby execs

From left to right: Crosby Executive Creative Director Joel Machak, EVP/Healthcare Practice Leader Denise Aube, and President Raymond Crosby.

CROSBY

705 Melvin Avenue
Annapolis, MD 21401
410/626-0805
www.crosbymarketing.com

Raymond Crosby, President
Denise Aube, Executive Vice

President, Healthcare Practice Leader
Joel Machak, Executive Creative Director

For 40 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, and communities.

The firm’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and government agencies.

Services include marketing research and planning, brand development, integrated communications programs, public relations, social media, community and multicultural outreach, digital marketing and web development, PSAs, and social marketing and behavior-change campaigns.

Crosby ranks among the top agencies in the Mid-Atlantic region. Clients include Kaiser Permanente, Saint Agnes Hospital, Ameritox, Agency for Healthcare Research and Quality (AHRQ), Social Security Administration, Veterans Health Administration (VHA), Health Resources and Services Administration (HRSA), ACTS Retirement-Life Communities and National Investment Center for the Seniors Housing & Care Industry. Crosby has offices in Annapolis, Md., and Washington, D.C.


Michael Rinaldo

Michael Rinaldo, Executive Vice President and General Manager of dna Communications.

DNA COMMUNICATIONS

909 Third Avenue
New York, NY 10022
212/537-8760
www.dna-comms.com
mrinaldo@dna-comms.com

Michael Rinaldo, EVP & General Manager

dna is a global healthcare public relations agency that delivers business results by embracing the differences that define marketplace challenges and opportunities.

Every patient, every disease, every breakthrough and every cure is different — and what makes science so incredibly fascinating. dna believes that the companies who use science to change lives are as different as what they make. Our mission is to create outstanding marketing and communications solutions that are uniquely suited to each client, stakeholder and situation.

Our team is comprised of experts in scientific communications, corporate reputation, creative strategy and messaging, advocacy relations, health policy support, issues management, internal communications, lifecycle brand support and integrated digital communications. We represent some of the biggest companies in the life sciences industry through six offices on four continents. Affiliated with Weber Shandwick and The Interpublic Group, dna offers a small agency experience with access to large agency resources.


DODGE COMMUNICATIONS

11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
770/998-0500
www.dodgecommunications.com

Brad Dodge, CEO
Brian Parrish, Executive Vice President & Principal
Elisabeth Deckon, Vice President
Chowning Johnson, Vice President

You innovate. We’ll tell the world.

Dodge is an integrated B2B healthcare communications agency that helps innovative companies build strong brands, generate demand and become thought leaders.
Founded in 2001, Dodge’s full-service, integrated approach combines public relations, marketing and digital media as one cohesive function to position our clients for growth in the healthcare space.

Dodge’s exclusive focus means we come prepared to lead our clients across an increasingly complex landscape. We leverage proven strategies tailored to the business needs of the companies we serve, enabling them to deliver a more consistent message and better engage prospects at critical points throughout the sales cycle for sustainable, measurable results.

With a passion for providing excellence in client service, we have a great track record of client growth and retention. Over the last 13 years, we’ve worked with more than 200 U.S.-based healthcare companies and won numerous awards for creativity and content development.


EDELMAN

250 Hudson Street
New York, NY 10013
212/768-0550
www.edelman.com

Kym White, Global Practice Chair, Health

As the healthcare landscape rapidly evolves, Edelman continues to offer our clients industry-leading communications solutions that are rooted in our deep knowledge of the health sector. Our expertise in communications is equal to our expertise in the health industry. Our health specialists are intimately familiar with a host of medical, scientific, business, policy and societal issues — and complemented by our colleagues with equally deep expertise in marketing, public affairs, corporate reputation, digital, issues management and research, just for starters. Underpinning all of these capabilities is a strong desire to help our clients show up differently and ensure that their contributions to health stand out from the competition.

Edelman clients represent virtually all aspect of the health sector — pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others — and this diversity of experience ensures a big picture view on health. Whether it’s helping to navigate a rare disease state, make sense of a new policy or clearly articulate a product’s value proposition, our experience and diversity of talent equips us to deliver real business results to our clients. We are constantly exploring new communication channels in the pursuit of telling our clients’ stories in new and innovative ways that resonate with the wide array of stakeholders who collectively determine the success of a product, idea or enterprise. We believe our health sector and communications expertise, combined with our firm’s independence, collectively drive our success in making an impact for Edelman clients.


EXPONENT

400 First Avenue North
Suite 700
Minneapolis, MN 55401
612/305-6000
www.exponentpr.com

Tom Lindell, Managing Director
Bob Gagne, Practice Leader, Crisis Management

Exponent is a fast-growing public relations agency based in Minneapolis, Minn. The agency has developed a dynamic, modern approach to PR — one that infuses creativity and leverages the power of digital and social media to create believers in a brand.

Exponent has an impressive track record with a range of leading healthcare organizations, including pharmaceutical companies, medical device manufacturers and not-for-profit health care associations. Clients include Medtronic Foundation, Novartis, Starkey Hearing Technologies and IBA Particle Therapy.

Exponent’s understanding of this complex industry ensures that clients have visibility and a strong voice in the fast-moving marketplace. The agency has shaped professional relations programs, designed public awareness campaigns and counseled clients through crisis situations.

Exponent is a division of Colle+McVoy, which is owned by MDC Partners (NASDAQ: MDCA).


GCI Health

200 Fifth Ave., 7th Floor
New York, NY 10010
212/798-9950
wendy.lund@gcihealth.com
www.gcihealth.com

Wendy Lund, CEO

Recently named one of the Top Five Healthcare Agencies in the World by The Holmes Report, GCI Health is a forward-thinking healthcare public relations agency powered by best-in-the-business professionals who know no boundaries for fearlessly tackling the complex challenges clients are facing. As WPP’s healthcare-focused global public relations agency, GCI Health is recognized for uncovering the most effective ways of “putting patients first,” and has been honored for our creative and innovative programming — including back-to-back SABRE awards for Pharmaceutical Rx Campaign of the Year.

With offices in New York, London, Chicago, Los Angeles, San Francisco, Atlanta, Boston, Miami, Toronto and Mexico City, the diversity of GCI Health’s client roster spans across many sectors in healthcare, including pharmaceuticals, biotechnology, devices and diagnostics, medical technology, consumer health, OTC communications and conversions, providers (hospitals and managed care), telehealth/health technology, animal health, beauty and aesthetics, non-profit and patient advocacy groups.

GCI Health offers clients an accessible senior level leadership team, a commitment to “beating” client expectations and a communications approach firmly centered on engaging the patient. With insider’s knowledge of high science, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health’s focus on delivering results is second to none.


GOODMAN MEDIA INTERNATIONAL

750 Seventh Avenue
New York, NY 10019
212/576-2700
www.goodmanmedia.com

Tom Goodman, Founder & CEO
Henry Miller, COO

Goodman Media International is a leading public relations firm specializing in media relations (traditional, digital, and social media) for major corporations and nonprofit organizations and has extensive experience in healthcare. We represent major healthcare providers, leaders in healthcare improvement, healthcare-related foundations, and product manufacturers.

We raise the visibility of our clients through the media, design and implement award-winning communications campaigns, orchestrate advocacy initiatives, elevate thought-leadership, promote research, and manage event promotion. Current and recent clients include, among others, Hospital for Special Surgery, Intermountain Healthcare, Columbia University’s Mailman School of Public Health, Lustgarten Foundation (for pancreatic cancer research), Institute for Healthcare Optimization, Harvard University’s FXB Center for Health and Human Rights, Institute for Healthcare Improvement, National Patient Safety Foundation, Spectrum Health, and initiatives such as Common Good’s campaign for the creation of specialized health courts.

Goodman Media was founded in 1996 by Tom Goodman, former head of communications for CBS Inc. and, earlier, CBS News.


GRAHAM & ASSOCIATES INC.

111 Maiden Lane, Ste. 650
San Francisco, CA 94108
415/986-7212
Fax: 415/986-7216
PR@graham-associates.com
www.graham-associates.com

Graham & Associates (Graham) is renowned for award-winning expertise in strategic national and international PR, communications, branding and social media programs. The agency’s healthcare practice, Rejuvis, focuses on three key areas: Healthy Living, Healthcare Technology, and Healthy Aging & Longevity. Additionally, the firm also has a proven specialty working with companies with an environmental and socially responsible focus.

Founded in 1996, the agency is known for its successful launches, re-launches and highly creative and results-driven campaigns. Graham has a successful track record with both hallmark and emerging companies, organizations and technologies. Recognized in the industry with more than 75 top national and international PR awards, it also operates in the healthcare sector throughout Europe via Plexus, an exclusive organization of agencies, it co-founded.


GREENOUGH

One Brook Street
Watertown, MA 02472
617/275-6500
www.greenough.biz

Phil Greenough, CEO & Founder
Jamie Parker, President

Brand storytelling is the unique differentiator that makes Greenough one of the industry’s best-kept secrets. The difference starts with its agency model: each client is assigned a seasoned account services leader who taps distinct media, content and social media teams. As clients navigate headline issues ranging from healthcare reform and personalized medicine to managed care, big data analytics, EHRs and the rise of urgent care, Greenough’s disciplined teams keep a 24/7 watch. The media team, comprised entirely of former journalists and editors, does nothing but engage media. Meanwhile, the social media team is listening to the voice of the customer, helping set and reset content strategies and identifying opportunities for maximizing insights across the marketing mix (from web and print collateral development to video production, digital marketing and paid media). With a diverse, but strategically interconnected client base that includes organizations such as Inovalon, Thermo Fisher Scientific, BMC HealthNet Plan, CareWell Urgent Care, Sheridan Healthcare and New England Baptist Hospital, Greenough is singularly focused on driving awareness, affinity and action for its carefully selected clients in healthcare and related disciplines.


GREGORY FCA

27 West Athens Ave.
Ardmore, PA 19003
610/642-8253
www.GregoryFCA.com
blog.GregoryFCA.com

Greg Matusky, President
Kristin Elliott, Vice President, Business Development

Gregory FCA is an award-winning, full-service public relations firm with over 24 years of experience working with international and national life sciences firms, from start-ups to global corporations. Comprised of 50 professionals, Gregory FCA understands how to position, articulate, and translate scientific speak into a business value story that results in measurable visibility and tangible lead generation. Servicing biotechnology, pharmaceutical, healthcare technology, consumer health, and hospital industries, Gregory FCA provides strategic public relations, integrated digital marketing programs, lead generation campaigns, social media campaign development, investor relations management, trade show support and speaking engagements, issues management, reputation management, press tours, and media training services.


Patrick McCabe & Sharon Reis

GYMR Partners Patrick McCabe and Sharon Reis.

GYMR, LLC (GETTING YOUR MESSAGE RIGHT)

1825 Connecticut Ave., N.W. Suite 300
Washington, DC 20009-5708
202/745-5100
Fax: 202/234-6159
www.gymr.com

Patrick J. McCabe and Sharon M. Reis, Partners
Becky Watt Knight, SVP
Michael Warner, VP
Peter Perl, Senior Counselor
Nick Ferreyros, Hieu Nguyen, Amy Martin, Tamara Parr, MS

GYMR is a Washington, D.C. based public relations agency that provides health/healthcare clients with strategic communications that capitalize on the dynamics unique to Washington. GYMR’s unique strength is the background of its team — government, advocacy, associations, foundations, corporations and nonprofit organizations — who execute strategies that include image and alliance building, public education campaigns or media relations to harness the formidable forces of Washington and produce successful results for clients. The agency has counseled a wide range of clients, including trade associations, health voluntary organizations, coalitions, foundations, corporations, federal and state agencies and nonprofit groups.

Partial client list: AdvaMed, American Academy of Family Physicians, American Board of Internal Medicine, American Psychiatric Association, Avalere Health, Banner Alzheimer’s Institute, Bravewell Collaborative, Campaign For Tobacco-Free Kids, Digestive Disease Week, Duke University, Health Affairs, Institute of Medicine, National Institutes of Health, Peter G. Peterson Foundation, Robert Wood Johnson Foundation, Society for Healthcare Epidemiology of America, The Nemours Foundation, and The Vision Council.


ZYRTEC

Uncovering the insight that allergies affect not just the way you feel but also the way you look, Hunter PR generated top-tier media headlines and beauty coverage for the ZYRTEC® Brand during spring allergy season. As a sponsor of the Macy’s Flower Show, ZYRTEC® helped ‘beauty bloom’ for allergy sufferers by providing makeovers and beauty tips at the ALLERGY FACE® Beauty Counter, helping Flower Show attendees feel and look beautiful despite their allergies.

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Floor
New York, NY 10010-2202
www.hunterpr.com
212/679-6600
smormar@hunterpr.com

Grace Leong, Jason Winocour, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo and Erin Hanson, Partners

Whether it’s helping champion the fight against obesity or reaching the allergy sufferer looking for relief, Hunter Public Relations’ Consumer Health Practice has the expertise to break through the media clutter and resonate with consumers in an increasingly competitive environment. Our strategic thinking, creativity and media expertise provides our clients with a 360-marketing approach to help their brand or organization achieve its desired results.

Working with some of the most trusted and recognizable brands in consumer health — Arm & Hammer Spinbrush, Orajel, Emergen-C, Sudafed, Purell, Monistat — Hunter PR has the consumer health space covered from A to Z or in our case, from the American Heart Association to Zyrtec.

Celebrating our 25th anniversary in 2014, our 100-person firm offers strategic marketing PR services including creative ideation and brainstorming facilitation, traditional and social media relations, special event production, product introductions, anniversaries, consumer contests, local market events, spokesperson tours and crisis counseling on behalf of some of America’s most respected companies and best-known brands. Clients have included the American Heart Association, Johnson & Johnson, McNeil Consumer Healthcare, and Church & Dwight.


JARRARD PHILLIPS CATE & HANCOCK, INC.

The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
615/254-0575
Fax: 615/843-8431
www.jarrardinc.com

Based in Nashville, Tenn., with an office in Chicago, Jarrard Inc. is the premier strategic communications and public affairs firm for any hospital or health system in the nation experiencing a time of significant change, crisis or opportunity. Our team of former political operatives, journalists and healthcare marketers develops and manages successful campaigns for hospitals and health systems throughout the United States. We help them navigate high stakes issues such as: organizational restructuring; mergers and acquisitions; crisis communications; reputation management; re-engineering of communications & marketing departments; physician engagement and integration; and government relations. We understand the complex pressures that drive the industry, and bring the intensity, intelligence and discipline — the cornerstones of every good political campaign — to the healthcare arena. For more information, visit www.jarrardinc.com.


JFK COMMUNICATIONS INC.

71 Tamarack Circle
Skillman, NJ 08558
609/456-0822
jfkouten@jfkhealth.com
www.jfkhealth.com

John F. Kouten, CEO
David Patti, SVP

JFK Communications, Inc. delivers creative communications solutions for the life sciences, healthcare and medical technology industries. Our unique communication services add value to our clients’ corporate images, strengthen their brands, and improve the lives of customers, patients and communities throughout the world.

JFK employs the latest in digital, interactive and social media strategies in concert with traditional media channels to achieve communications objectives in increasingly complex and dynamic global business and regulatory environments. Ultimately we are passionate storytellers — whether it’s communicating groundbreaking clinical data, advancing drug and device development programs or creating awareness within an underserved patient community.

JFK partners with an array of global pharmaceutical, device and diagnostics companies, as well as CROs/CMOs and professional medical patient advocacy organizations. Our team of seasoned professionals has broad and deep expertise in numerous therapeutic areas including oncology, cardiology, endocrinology, infectious diseases, neurology, dermatology and respiratory health. JFK’s corporate culture is one of superior service, creative programming and measurable results. Our working environment is fast-paced, supportive, creative, challenging and team-oriented. We are singularly focused on helping our partners meet today’s challenges, and helping them envision and prepare for the future.

Also visit our sister company, BioCore Medical Communications (www.biocoremedcomms.com).


JPA HEALTH COMMUNICATIONS

1420 K Street, N.W., Suite 1050
Washington, DC 20005
202/591-4000
Fax: 202/591-4020
carrie@jpa.com
www.jpa.com
@JPAHealthComm
www.facebook.com/JPAHealth

Carrie Jones, Principal & Managing Director
Ken Deutsch, Executive Vice President
Valerie Carter, Sr. Vice President
Berna Diehl, Sr. Vice President

JPA Health Communications is an award-winning PR agency known for crafting targeted, high-impact programs for nonprofit, pharmaceutical and government clients. By applying the influencer relations model, JPA identifies and engages key stakeholders to most effectively deliver our clients’ messages and drive change within their field.

Using its model for influencer engagement, JPA is able to provide its clients with better, faster, smarter communication solutions. Additionally, the firm’s exclusive focus within healthcare promises experience, expertise and a deep understanding of a changing landscape.

JPA is a woman-owned small business with offices in Washington, Boston and London; it is a member of the Council of PR Firms and IPRN, the world’s largest independent public relations agency network.


KAPLOW

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
liz@kaplowpr.com
www.kaplow.com

Liz Kaplow, President and CEO

For more than two decades, Kaplow has been changing conversations through innovative storytelling that helps consumers fall in love with clients’ brands.
We are experts at lifestyling brands to make them relevant to a broad consumer audience. Although rooted in earned media, Kaplow has been pushing the boundaries of social media, branded content and visual storytelling to help clients build an emotional bond with consumers.

Our fully integrated programs in consumer health care, wellness and lifestyle have served such best-in-class brands as CVS/pharmacy. We support the Laura Mercier Ovarian Cancer Fund, help the Avon Foundation mobilize women in the battle against breast cancer; and work with CEW’s Cancer and Careers reach people navigating work life with cancer.

Mid-sized and independent, Kaplow is nimble and flexible in today’s ever-changing communications landscape, reaching consumers at every touch point to create an emotional bond with client brands.


KOVAK-LIKLY COMMUNICATIONS

23 Hubbard Road
Wilton, CT 06897-3045
203/762-8833
Fax: 203/762-9195
info@KLCpr.com
www.KLCpr.com

Bruce M. Likly and Elizabeth D. Likly, Principals

Kovak-Likly Communications is a leading, independent public relations and marketing communications firm focused on the pharmaceutical, biotech and medical technology industries.

Kovak-Likly distinguishes itself from other public relations agencies by providing marketing counsel above and beyond public relations activities.

Kovak-Likly’s industry and public relations experience enables the team to solve their clients’ most challenging business problems, making Kovak-Likly trusted advisors and part of your corporate marketing team.

Kovak-Likly has successfully formed close working relationships with a select number of health care clients since 1985.

Together, we will strengthen your voice in the marketplace.


LAVOIEHEALTHSCIENCE

One Thompson Square
Suite 503
Boston, MA 02129
617/374-8800
www.lavoiehealthscience.com

Donna LaVoie, CEO
David Connolly, Vice President

LaVoieHealthScience provides strategic communications programs that integrate public and investor relations, marketing and communications to engage target stakeholders to create behavioral change.

With a passion for innovation, LaVoieHealthScience is an award-winning health science focused strategic communications and marketing firm, partnering with Biotechnology & Pharmaceutical, Medical Technology & Devices, Public Health & Wellness clients.

These capabilities have won the firm twenty-two awards in the last four years for our work with industry leaders and emerging companies, such as the State of Massachusetts, Chelsea Therapeutics, Rockwell Medical, Radius Health, Aegerion Pharmaceuticals, DARA BioSciences, Nuron Biotech, Olympus Biotech and other emerging health science companies.


LIPPE TAYLOR

215 Park Avenue South
New York, NY 10003
212/598-4400
mlippe@lippetaylor.com
www.lippetaylor.com

Maureen Lippe, Founder & CEO
Gerald Taylor, General Manager
Jessica Goldberg, Managing Director

We are Lippe Taylor… the independent, brand communications agency that specializes in marketing to women. Today and every day, our team is obsessed with “cracking the code” on what motivates women to buy one brand and not another… on influencing them to share their opinions and engage on social channels. For OTC and Rx healthcare brands, we leverage our “HealthStyle” methodology to create deeper engagement with the media and consumers.

Founded by Maureen Lippe, a former health and beauty editor at magazines such as Vogue and Harper’s Bazaar, Lippe Taylor is committed to delivering superior ROI. With practices in Health & Wellness, Beauty & Fashion and Home & Lifestyle, we specialize in social/digital marketing, trend-forecasting and delivering unsurpassed media results for clients. Our teams are led by former editors, bloggers and producers so we’re experts at creating content. Through a partnership with SheSpeaks, we established the “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” proprietary research that helps uncover trends and insights for clients. Research findings are at the core of our creative, effective, award-winning client solutions.

At Lippe Taylor, we abide by the simple principal of mutual trust and respect and believe that the best work comes from those who are happy and given the tools and incentives to succeed. Our open, home-like office environment fosters creativity and collaboration, and allows our talented team to deliver exceptional client service. Therefore, our employee and account turnover is very low, which allows us to deliver unsurpassed, consistent results for our clients.

Lippe Taylor is committed to excellence and has received multiple industry awards for PR and Social/Digital Media. We are a two-time winner of PR Week’s Consumer Launch of the Year Award and have won multiple Sabre Awards. One of our Pinterest campaigns has recently won 12+ awards. Speak to us about speaking with her!
Health & Wellness Client Experience Includes: Allergan, BOTOX Cosmetic, Cetaphil, Vitamin World, Reckitt Benckiser, Nature’s Bounty, Johnson & Johnson, Pravachol (Pravastatin Sodium), Osphena (ospemifene), Cynosure, George Forman Grills, Jenny Craig and Digene HPV test, to name a few.


MAKOVSKY

16 East 34th Street
New York, NY 10016
212/508-9600
gbashe@makovsky.com
www.makovsky.com

Ken Makovsky, President & CEO
Gil Bashe, EVP, Health, Practice Chair
Lee Davies, SVP, Health
Tom Jones, SVP, Health
Mark Marmur, GVP, Health
Lindsey Thompson, GVP, Health
Arielle Bernstein, MPP, VP, Health

Named “2014 Healthcare Agency of the Year” by The Holmes Report, Makovsky leads the healthcare communications field in its ongoing mission to improve the health of patients served by biotech, pharmaceutical and health service companies through advocacy campaigns, corporate awareness programs, brand communications and disease education.

Makovsky staff are experts in product communications, consumer health, rare diseases, specialty pharma, patient advocacy, media relations, and issues and policy engagement. We demonstrate deep knowledge of science, understanding of reimbursement policy, and sensitivity to the multifaceted interactions between patients, physicians, payers and policy agencies. Owing to its expertise, in 2013 Makovsky was tapped to introduce 25% of all FDA product approvals.

Our integrated communications approach enables clients to navigate the complex healthcare marketplace with clear results. The firm’s award-winning efforts show creativity in connecting audiences via social media, news coverage, and thought leader events such as TEDMED, Prix Galien and medical congresses including ACOG, ASCO, ACC, ESC, NLA, AHA and ICAAC.

Makovsky is recognized consistently for its creativity and insight by clients and industry peers; in the past year alone, we have received several healthcare communications industry awards, including “Best in Healthcare,” “Best Education/ Public Service Campaign,” and “Best of the Best” PR campaign across all industry sectors, as well as “Mid-Size Agency of the Year” and “Best Place To Work.”
The firm’s annual survey on patient use of social media is guiding industry decisions on investment in online platforms.

Our commitment to client delight has resulted in a 90%+ client-retention rate since 2004. Select 2014 Makovsky Health clients include: Actavis, Affinity Health Plan, Amarin, The BMJ (formerly the British Medical Journal), Bristol-Myers Squibb, Duchesnay USA, H. D. Smith, The Jed Foundation, Kowa Pharmaceuticals, The Medicines Company, Merck, Vanda and WebMD.


Lindsey Carnett

Lindsey Carnett, CEO and President of Marketing Maven.

MARKETING MAVEN

135 W. 29th Street, Suite 302
New York, NY 10001
212/967-5510
info@marketingmavenpr.com
Lindsey@marketingmavenpr.com
natalie@marketingmavenpr.com
phil@marketingmavenpr.com
www.marketingmavenpr.com

Lindsey Carnett, CEO & President, 310/994-7380
Phil Rarick, COO
Natalie Rucker, VP of Business Development

Marketing Maven designs and executes competitive publicity campaigns for clients in the healthcare category. The team is familiar with regulatory standards and protects their clients by ensuring content is compliant with approved claims and language. They adapt approved claims into concise media messaging, and gain positive media exposure through targeted outreach. Marketing Maven is a results-driven integrated marketing and communications firm specializing in earning global and domestic media exposure. Our team works with the healthcare industry to generate positive media coverage, improve and sustain a positive public reputation, and help clients become partners and members of the community.

Marketing Maven represents healthcare companies in all stages of growth, whether preparing to launch a new product or aiming to increase awareness of an existing product or service. Our team approach utilizes our wide scope of in-house resources including graphic design, copywriting, social media and Hispanic marketing. Proficient in corporate positioning, organic search engine optimization, reputation management, media relations and the creation of branded marketing collateral, Marketing Maven helps guide their clients with effective communications strategies designed to produce a positive ROI.


MCS HEALTHCARE PUBLIC RELATIONS

1420 State Hwy. 206
Bedminster, NJ 07921
908/234-9900
elioth@mcspr.com
www.mcspr.com

Joe Boyd, CEO
Cindy Romano, Sr. VP
Karen Dombek, VP
Eliot Harrison, VP
Laura de Zutter, VP

Creativity. Service. Results.

For three decades, MCS Healthcare Public Relations has focused solely on healthcare. Our young, creative and passionate team has its fingers on the pulse of the most important healthcare policy, media and technological trends shaping the industry.
With experience in virtually every therapeutic category, our areas of expertise include product and corporate communications, issues management and crisis communication, media relations and media training, advocacy relations, business-to-business PR and social media counsel. Our agility, ingenuity and ability to anticipate opportunities and challenges helps us efficiently navigate our clients through today’s evolving healthcare environment, while providing measurable and meaningful results.

Current clients include ALK, CSL Behring, Genentech (Roche), Head & Neck Cancer Alliance, Horizon Blue Cross Blue Shield of New Jersey, MannKind Corporation, Merck and St. Jude Medical. For more information, visit mcspr.com or follow us on Twitter @MCSHealthcarePR.


MOORE COMMUNICATIONS GROUP

Tallahassee – South Florida – New Orleans
www.moorecommgroup.com

Karen Moore, APR, CPRC, Founder and CEO
Terrie Ard, APR, CPRC, President
Jim Hunt, Vice President of Business Development

Moore Communications Group connects questions with answers and challenges with solutions — powering clients to new levels of business success. Headquartered in Tallahassee, Florida, Moore Communications Group is a nationally ranked integrated communications firm — achieving success for clients in branding, public affairs, crisis communications, issues management, advertising, marketing, media relations and digital strategy. Specialty areas include social, advocacy, healthcare, and Hispanic marketing. Since its inception in 1992, the firm has steadily built a reputation for success and a portfolio of award-winning work, utilizing unique strategies such as Dynamic Flexible Teams©, Innovation Incubation, and Strategic Ideation and Mind Mapping. Moore Communications Group is recognized by O’Dwyer’s as one of the “Top 75” agencies in the nation. For more information about Moore Communications Group, visit www.moorecommgroup.com.


MWW

205 N. Michigan Ave.
Suite 2010
Chicago, IL 60601
312/981-8540
jdigles@mww.com
www.mww.com

John Digles, Executive Vice President, GM Midwest and Head of MWW’s Health & Wellness Practice

To help foster greater well-being among consumers and stakeholders, brands turn to MWW to help them Matter More™ in the global health & wellness conversation. We leverage a deep network of expert relationships, a heritage of award-winning education campaigns and over 25 years of health & wellness experience to help develop markets, create categories and shape behaviors.

Our team has been associated with some of the largest product launches and ingredient deals in the industry for a range of clients, from fitness and food, to hospital systems and health management, to those specializing in supplements and health technologies. Our team is trained in international regulatory requirements and versed in scientific research marketing and consumer purchase decisions. Our experience reinvigorating brands, managing issues, building relationships with medical community constituencies and working with government agencies stands out to health & wellness brands looking to create relevancy for their offerings. Leading our clients to a new future and a healthier world is what matters most to us.


PADILLACRT

1101 West River Pkwy., #400
Minneapolis, MN 55415
612/455-1700
PadillaCRT.com

Janet Stacey, Senior Vice President
Lisa Kersey, Vice President

PadillaCRT is one of the top 10 independent health care agencies in the country with expertise in B2B and B2C health care, medical device and technology, nutrition, and health education and awareness. Our team includes medical industry experts, specialists in hospitals, health systems, health services, registered dietitians and consumer behavior experts.

By starting with business goals and objectives, our team discovers through research and insights how best to inspire and engage our clients’ audiences to take action. Our award-winning specialties include strategy and planning, advertising and branding, digital and social media, media and community relations, crisis/issue management, marketing and corporate communications and market research.

PadillaCRT clients include Merck, Be The Match®, RTI Surgical, Owens & Minor, UnitedHealthcare, Optum, Cardiovascular Systems, Sandlot Solutions, Valley Dental Arts, American Physical Therapy Association, VCU Health System, Holy Redeemer Health System, Dohmen Life Science Services, Blue Cross and Blue Shield of Minnesota, Lake Region Medical, among others.


PAN COMMUNICATIONS

255 State St.
Boston, MA 02109
617/502-4300
Fax: 617/502-4343
www.prspeak.com
www.pancommunciations.com
Twitter: @PANComm
LinkedIn: www.linkedin.com/company/pan-communications
info@pancomm.com
mnardone@pancomm.com

Philip A. Nardone, Jr., President & Founder
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, Senior Vice President, Human Resources
Gene Carozza, Vice President
Lisa Astor, Vice President
Nicole Messier-Marino, Vice President
Dan Martin, Vice President
Mark Malinowski, Vice President/Group Director

PAN Communications is a public relations, content marketing, and digital agency providing technology, healthcare and consumer brands with award-winning, integrated marketing communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. We provide marketers with communications, influencer relations, social media and creative services that tell our clients’ story and extend brand equity, positively impacting their customers’ path to purchase and reinforcing connection. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617/502-4300.


PASCALE COMMUNICATIONS LLC

430 Devonshire St.
Pittsburgh, PA 15213
412/526-1756
www.pascalecommunications.com

Georgette Pascale, President & CEO
georgette@pascalecommunications.com
203/255.0831
Mobile: 412/526-1756

Mike Elofer, Assistant General Manager
mike@pascalecommunications.com
267/519-9340
Mobile: 484/620-6167

Pascale Communications, LLC (PC) is a ten-year-old PR firm specializing in developing and implementing strategic, effective press campaigns for its diverse roster of healthcare industry clients. All targeted communications are crafted individually considering the client’s needs and a deep understanding of where and how the story needs to be told. The company’s specialties include pharmaceutical, medical device and non-profit marketplaces, with a client roster featuring groundbreaking startups, industry giants, and organizations in between.

PC achieves impactful results by understanding the healthcare industry’s unique intricacies and leveraging invaluable relationships with industry experts, key opinion leaders and the media. Senior level strategists provide expertise in story placement, writing, event planning, media relations and social media strategy, providing a range of valuable skill-sets while operating in a progressive, cost-effective virtual workplace.


PERRY COMMUNICATIONS GROUP

980 9th Street, Suite 410
Sacramento, CA 95814
916/658-0144
Fax: 916/658-0155
www.perrycom.com

Kassy Perry, CEO

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs.

The catalyst behind Katie Couric’s televised colonoscopy and other high impact events designed to change public behavior, Kassy Perry and her award winning team have had a profound impact on society with nationally recognized campaigns tackling pressing issues including public health, Health Care Reform, access to prescription medicines, foster youth access to healthcare, ACA implementation and mental health.

From managing policy issues, leading high-profile coalitions and campaigns, and conveying our clients’ compelling stories to partnering with many of the nation’s top companies, we achieve success and build influence through strong relationships with policy-makers, media, regulators, and corporate leaders around the world.

Current healthcare clients include: Allergan, Bonnie J. Addario Lung Cancer Foundation, California Association of Health Underwriters — No on 45 Campaign, NAMI California, Partnership to Fight Chronic Disease, Pharmaceutical Research & Manufacturers of America.


AANP 2014 Nat'l Conf.

Members of the Pollock Communications team encouraged Nurse Practitioners to Get Picky about their Fiber Choice® at the AANP 2014 National Conference.

POLLOCK COMMUNICATIONS

665 Broadway, Suite 1200
New York, NY 10012
212/941-1414
Fax: 212/334-2131
lpollock@pollock-pr.com
www.lpollockpr.com

Louise Pollock, President

Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, beverage, nutrition and health & wellness clients. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. We know how to capitalize on emerging health and wellness trends and create new ones that interest media, consumers and health professionals. Our knowledge of the latest health & nutrition research and science and our understanding of the foodservice and healthcare industries enable us to deliver impactful results for our clients, such as earning top-tier media coverage for brands and increasing cranberry sales by making America’s Original Superfruit a hot commodity for school foodservice professionals across the country.

In addition to PR practitioners and marketers, our staff includes media-savvy Registered Dietitians who address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. We have developed traditional and social media programs, as well as in-store and influencer promotions that reach target influencers, media and consumers. Over the last two decades, Pollock Communications has cultivated long-term relationships and trained a network of spokespeople, including media Registered Dietitians, celebrity chefs, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.

Clients include: Ajinomoto Food Ingredients, LLC, American Society of Hypertension, Brassica Protection Products, LLC, Cranberry Institute, Cranberry Marketing Committee, Dairy Management, Inc., Gourmet Nut, PepsiCo Global Nutrition Group, Prestige Brands: PediaCare, FiberChoice and Beano, Purdue Products: Senokot and Colace, Tea Council of the USA, The Dannon Company, Unilever Brands: Promise, Country Crock and I Can’t Believe It’s Not Butter!, USA Rice Federation.


PUBLIC COMMUNICATIONS INC.

PCI is a Partner in The Worldcom Public Relations Group
1 E. Wacker Drive, Suite 2450
Chicago, IL 60601
312/558-1770
ideas@pcipr.com
www.pcipr.com

Dorothy Oliver Pirovano, CEO
Jill Allread, President
Pamela Oettel, CFO

With clients from advocacy organizations and medical and allied health associations to Fortune 100 corporations and start-ups; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants, PCI knows healthcare audiences first-hand. We understand what makes them tick and know the words that will resonate and prompt engagement.
For nearly all of our 52+ years, PCI has had a concentration of healthcare clients; today it represents more than half of our business.

Healthcare is a national/international practice for us — our clients include more than 25 medical and dental associations; a network of cancer treatment centers; start-ups looking for visibility; and university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals; create and manage social media platforms including efficient online newsrooms and content-rich websites.

More than a third of our healthcare clients have stayed with us 10 years or more (with a number exceeding 20 years).

Our staff knows healthcare — inside and out. Our clients benefit.


REVIVEHEALTH

209 10th Avenue South, Suite 214
Nashville, TN 37203
615/742-7242
thinkrevivehealth.com
learnmore@thinkrevivehealth.com

915 Saint Vincent Avenue
Santa Barbara, CA 93101
805/617-2832

Brandon Edwards, CEO
Joanne Thornton, CAO
Kriste Goad, CMO
Phil Stone, COO

Agile, innovative, integrated, and boldly human. ReviveHealth brings your brand story to life. We activate the world’s leading healthcare brands, creating new value by transforming awareness into engagement.

We see the world inside out, combining inside knowledge about where healthcare is headed with an outside perspective that breaks traditional insular thinking.

Every brand begins as an inside job, activating employees as ambassadors. And every brand lives outside of its control, as conversation in a socially engaged world.

We help translate and transform brands through: Big Data & Deep Insights, Purposeful Positioning, and Total, Immersive Brand Experiences. Our deep expertise across the healthcare continuum uniquely positions us to help predict problems, protect reputations, and craft the right stories to drive business growth.

ReviveHealth is consistently recognized by O’Dwyer’s, PRWeek, and The Holmes Report for creating strong agency culture, strategic excellence, and client results. Named PRWeek’s Small Agency of the Year and Best Agency to Work For in America by The Holmes Report, ReviveHealth is among the nation’s top firms for marketing and communication strategies for health systems, health services, health technology, and healthy living companies.


RUDER FINN, INC.

301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com
Inquiries@ruderfinn.com

Kathy Bloomgarden, CEO
Susan Goldstein, Global Head of Healthcare & Wellness

Ruder Finn — one of the world’s leading independent global communications agencies — provides global, national and regional communications services to the majority of the world’s leading pharmaceutical companies, as well as other pharmaceutical and biopharmaceutical corporations, medical device companies, trade associations and non-profit organizations in the healthcare sector. In its third consecutive year of double-digit growth, Ruder Finn Healthcare combines deep insights into the transformations driving the healthcare sector with forward-thinking and customized offerings to build programs that measurably advance our clients’ business.

With extensive experience in marketing communications for drugs across all therapeutic categories, Ruder Finn specializes in launching new therapies and further energizing seasoned drugs through media relations, thought leadership, consumer engagement, advocacy relations, online engagement and community building, marketing and public affairs. Ruder Finn has broad expertise in conducting high-impact wellness campaigns addressing virtually every aspect of healthcare including cancer, cardiovascular diseases, pain, respiratory issues, OTC medicines, therapies for rare diseases, and food and nutrition issues.

Partnering with our digital practice RFI Studios, Ruder Finn offers a specialized Healthcare Innovation division, which develops breakthrough methods to improve communications and patient outcomes using social media, games and patient communities, all of which are integrated into traditional PR activities. Ruder Finn Healthcare has spearheaded the development of online advocacy and patient communities and assisted pharmaceutical clients in navigating the complexities associated with the current social media environment. Our teams have also developed proprietary models for healthcare crisis communication, including trainings and metrics that produce impactful results.

The agency is deeply rooted in healthcare media, having developed strong relationships with key reporters at high-impact trades and leading beat reporters at top-tier newspapers, magazines and websites. Our media relationships, approach and strategies consistently produce front page, high-visibility coverage.


SOLOMON MCCOWN & COMPANY, INC.

177 Milk Street, Suite 610
Boston, MA 02109
617/695-9555
@smchealthpr
hsolomon@solomonmccown.com
www.solomonmccown.com

54 West 40th Street
New York, NY 10018
917/336-7427

Helene Solomon, CEO
Michal Regunberg, Senior Vice President

It is an understatement to say that healthcare is undergoing a period of tectonic shifts and enormous pressures to improve quality and reduce costs, to change how providers are paid and to keep people healthier. Affiliations and mergers are happening at a rapid pace. How this gets communicated internally and to consumers is a challenge many organizations have to navigate.

Healthcare communications in this environment requires a combination of policy expertise as well as an ability to distill, package and disseminate the complex information to inform and motivate critical audiences, including government and community leaders, providers and the public.

SM& has a proven track record and a dedicated team to help healthcare organizations carry out their mission through integrated communications programs, including message development, media and community relations, digital and social media, thought leadership, strategic partnerships and issues management. We have worked in partnership with physician groups, hospitals, dental benefit providers, insurers, think-tanks, nonprofits and advocacy groups among others. Our work has also involved coordination and collaboration with government agencies, state legislators and advocates, especially as we tackle healthcare reform.


SPECTRUM

2001 Pennsylvania Ave., NW, Second Floor
Washington, DC 20006
202/955-6222
jjs@spectrumscience.com
www.spectrumscience.com
www.globalhealthpr.com

John J. Seng, Founder & CEO Chair, GLOBALHealthPR

Spectrum is an independent, full-service strategic communications firm channeling the power of science and storytelling to build brands and move target audiences to act. Headquartered in Washington, DC and lead partner of global health communications network GlobalHealthPR, Spectrum’s clients are innovators in the consumer, social and health sciences. Our work with major brands in the biopharmaceutical and medical device industries, consumer goods business and with government, health systems and coalitions triggers game-changing conversations.

We are an experienced team of more than 40 health communications professionals — scientists, journalists, techies, artists and born-and-bred agency folks. We understand the complex science behind our clients’ products and issues, and how it adds value to the brand.

Spectrum is a science-based organization, and we do our research. We use data and analysis to build client strategy, and employ intellectual curiosity, scientific know-how, creative thinking and skillful execution to bring our clients’ stories to life.


TOGORUN

220 East 42nd Street, 12th Floor
New York, NY 10017
212/453-2311
Fax: 212/453-2070
www.TogoRun.com
G.Janata@TogoRun.com

Gloria Janata, President & Senior Partner

TogoRun is an award-winning, full-service global health and well-being communications and public affairs agency with offices in New York, Washington, D.C., Los Angeles and London. The agency specializes in integrated marketing, branding, advocacy and government affairs covering the pharmaceutical, biotech, medical device, health insurance, hospital, non-profit/association, medical aesthetics and beauty industries.

TogoRun was named PRWeek Global 2014 International Agency of the Year, and PR News’ 2014 “Best Places to Work in PR.” TogoRun is also the recipient of the 2013 Public Relations Society of America’s (PRSA) Silver Anvil Award for Excellence in Public Affairs; PRSA’s NY Chapter Big Apple Awards for Public Affairs and Best Use of Research, Measurement and Evaluation; and the 2012 Communique Excellence Award in International Media Relations. TogoRun is a sister agency to FleishmanHillard and is a part of Diversified Agency Services, a division of Omnicom Group Inc.


Tonic Life execs

The Philadelphia Executive Team of Tonic Life Communications.

TONIC LIFE COMMUNICATIONS

One South Broad, 12th Floor
Philadelphia, PA 19107
215/625-0111
www.toniclc.com

Maryellen Royle, President, North America

Tonic is where communications come to life. Whatever the challenge, Tonic Life Communications is dedicated to the pursuit of communications excellence in the areas of LifeScience (prescription medicines and devices) and LifeStyle (consumer health and well-being brands). Whether it is a breakthrough medicine, medical device, or consumer product, Tonic has the experience and insight to educate and engage key audiences that matter most.

Headquartered in Philadelphia and London, Tonic has global reach. Through our Huntsworth Health family of specialized agencies, we reach an additional 30 countries, spanning more than 70 offices. If you are looking for an agency partner with a ‘can do’ attitude, you will feel right at home with Tonic.


Jennifer Gottlieb

Jennifer Gottlieb, President of Twist Mktg.

TWIST MKTG

199 Water Street, 14th Floor
New York, NY 10038
212/301-7200
info@twistmktg.com
www.twistmktg.com

Jennifer Gottlieb, President
Megan Svensen, Managing Dir., Account
Colin Foster, Managing Dir., Digital
Mary Claire Duch, Managing Dir., Account
Brian Reid, Managing Dir., Media
Amber Edwards, Managing Dir., Integrated Marketing
Danielle Whitney, Group Dir., Global

Established in 2012 as an integrated global communications agency within W2O Group, Twist Mktg is focused on creating modern, highly customized solutions for clients. Twist offers a comprehensive range of communications services while focusing on creative approaches and collaboration, enabling us to create truly personalized and integrated solutions for clients with a nimbleness to adapt as the world changes.
Twist’s diverse roster of clients span healthcare, digital health, corporate and consumer industries and the firm proudly represents companies of all shapes and sizes. The secret sauce of the Twist team is the fusion of industry knowledge, relevant business expertise and next practices to deliver measurable success and meaningful outcomes. Twist’s seasoned professionals specialize in research and analytics, strategy, communications, content development and engagement and emerging media solutions.


Bob Pearson

Bob Pearson, President of W2O Group.

WCG

60 Francisco Street
San Francisco, CA 94133
415/362-5018
Fax: 415/362-5019
www.wcgworld.com
info@wcgworld.com
Blog: blog.wcgworld.com
Twitter: @WCGWorld

Jim Weiss, Founder and CEO, W2O Group
Bob Pearson, President, W2O Group
Diane Weiser, Practice Leader-Healthcare, W2O Group

WCG is the largest company of W2O Group, a global independent network of marketing, analytics and communications firms that delivers integrated business solutions in the areas of innovation and growth for the world’s leading companies and brands.

Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 400 employees serving clients through a network of offices in Austin, Boston, Chicago, London, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Silicon Valley.

At the core of WCG’s culture is the concept of the “un-agency,” where diverse voices generate real discourse, leading to bold ideas that pragmatically disrupt the status quo. For more than a decade, WCG’s seasoned professionals have specialized in providing expert research analytics and measurement, content, engagement and strategy to a diverse set of clients across the consumer, corporate, technology, healthcare and pharmaceutical industries. For more information, visit www.wcgworld.com.


WEBER SHANDWICK

909 Third Ave.
New York, NY 10022
212/445-8000
www.webershandwick.com

Laura Schoen, President, Global Healthcare Practice

At a time when the healthcare industry landscape is changing almost daily, the Weber Shandwick healthcare practice is at-the-ready to meet clients’ needs. Our seasoned healthcare strategists offer expertise in pharmaceuticals, biotechnology, medical devices, consumer health products, over-the counter medications, public health, insurance and health maintenance organizations, healthcare associations, health systems and hospitals. We provide strategic, full-service public relations, including the following key offerings and services: scientific communications, digital communications, medical education, regulatory milestone communications, market seeding and development, new product launches, sustained patient awareness programs, disease awareness and prevention, clinical trial recruitment support, crisis management, advocacy group relations, health policy initiatives, alliance building and corporate communications/executive visibility.

Our Element Scientific Communications™ capability differentiates Weber Shandwick from competitors. Comprised of 14 full-time PhDs, in addition to MDs, science writers and medical editors worldwide, our Scientific Communications group helps clients effectively meet communications challenges regardless of audience. This highly-specialized team translates complex data, concepts and issues into multiple formats to engage and educate stakeholders. We partner with pharmaceutical and biotechnology companies, other healthcare organizations, non-profits and government agencies alike to engage their diverse constituents.

Weber Shandwick is the nation’s first healthcare communications agency to be fully certified for promotional regulatory compliance.

Biopharmaceutical clients: Boehringer Ingelheim, Daiichi, Johnson & Johnson, Lilly, Merck Serono, Novartis and Roche Public. Health clients: The Bill and Melinda Gates Foundation, CMS supporting the federal exchange (Health Insurance Marketplace), as well as working with the following state exchanges: Massachusetts, Maryland, California, and Washington, D.C. Professional organization clients: American College of Surgeons, Society for Cardiovascular Angiography and Interventions (SCAI), American Academy of Periodontology, American Academy of Orthopedic Surgeons, Florida Hospital Association and American Academy of Pediatric Dentistry Industry organization clients: PhRMA. Research institutions: The Gladstone Institutes, the Broad Institute. Hospitals: Children’s Hospitals and Clinics of Minnesota, Stanford.

 
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