Our Issue On Healthcare Public Relations

O'Dwyer's Oct. '17 Healthcare & Medical PR Magazine

Oct. '17 Healthcare PR Magazine (PDF)

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Our annual healthcare PR issue provides the latest insights into public relations for the healthcare industry. Don’t forget our rankings of agencies that specialize in healthcare PR.

O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros.


Healthcare & Medical PR Firms:

5W Public Relations

1166 Ave. of the Americas, 4th Flr.
New York, NY 10036
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, President & CEO

Since 2003, New York City-based 5W Public Relations (5W) has worked with world-class and emerging brands, corporations, consumer companies, technology companies of all shapes and sizes, healthcare interests, regional businesses, non-profits, and high profile individuals to help them achieve their strategic public relations and marketing objectives across a broad range of interests.

5W practice areas include Consumer Brands, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Beauty, Entertainment, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, and digital strategy. Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful, game-changing results.

5W’s team of 130 knowledgeable, tenacious, and passionate professionals understand how to leverage any story, and direct the conversation to your best advantage. We develop and execute novel and fresh ways for our clients to connect with their target audiences in memorable ways. As a result, we measurably increase the positive results of their communication efforts. Our diverse roster of client experience includes Sparkling ICE, Medifast, Walgreens/Duane Reade, DigitalOcean, KRUPS, Anheuser-Busch, Camp Bow Wow, L’Oreal, AEROSOLES, Jane Iredale, T-Fal, GoHealth, Zeta Interactive, and other publicly traded companies, consumer brands, technology companies, start-ups and personalities.

Our programs lead to award winning recognition, including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and Digital/Social Media Campaign of the Year, among others.



Adcom Healthcare

1370 W. 6th Street, 3rd floor
Cleveland, OH 44113
216/574-9100
Fax: 216/574-6131
tstultz@theadcomgroup.com
www.theadcomgroup.com
Twitter.com/TheAdcomGroup
Facebook.com/TheAdcomGroup
Linkedin.com/company/50833

Joe Kubic, CEO; Craig Martin, Senior Executive Vice President; Don Szabo, Vice President, Program Strategies; Tara Stultz, Vice President, Healthcare; Kym Faerber, Account Supervisor

Adcom, a leading PR, communications and marketing agency, builds meaningful relationships between our clients and their customers. For the past two decades, our Healthcare division has served as a strategic partner to key companies and organizations in the health system/hospital, health IT, payer, medical device and pharma space. Our team of highly experienced, senior-level professionals are passionate about healthcare. Adcom Healthcare includes strategists; operational experts; brand, audience and communications planners; marketing technologists; medical and business writers; creative directors and designers; videographers; web programmers and designers; meeting planners, and more. We understand the changing healthcare landscape and how to frame your brand’s messaging, marketing, PR and thought leadership within the context of top-of-mind issues such as value-based care, population health, the growth of health IT, patient centricity, and the ever-changing regulatory environment. We offer the best of both worlds: The expertise of a healthcare-centric consultancy, within a truly full-service agency.

Clients include: Cleveland Clinic, HIMSS, Medtronic, Medical Mutual, Oscar Health, Steribite, Take Care Health Systems, Surgical Theater, Johnson & Johnson, Steris and Bayer.



Beehive Strategic Communication

1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108
651/789-2232
www.beehivepr.biz

Lisa Hannum, President & CEO
Becky McNamara, CFO
Nicki Gibbs, Senior Vice President
Ayme Zemke, Vice President

Beehive Strategic Communication is best known for fresh insights, creative strategies and positive connections that create enduring value for our clients.

We are inspired by the global movement toward purpose-driven businesses and are committed to using the power of communication to build better businesses for a better world. Our expertise includes research, communication strategy, brand positioning, employee engagement and internal communication, public relations, social and digital marketing, and crisis communication.

Our team of senior strategists and savvy specialists has extensive health care experience with brands including 3M, Arizant Healthcare, Arkray USA, Beaumont Health, Coloplast, HLT, Inc. and University of Minnesota Health.



Biosector 2

450 West 15th Street, Suite 602
New York, NY 10011
212/845-5600
twitter: @biosector2
blog: b2view.biosector2.com
Contact: shauna.keough@
inventivhealth.com
www.inventivhealth.com/B2

Shauna Keough, Managing Director

Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people's lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.

B2 builds brands and grows markets for companies driving innovation across a variety of disease states, and our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our capabilities to deliver against this goal go beyond traditional public relations, incorporating issues management, digital & social media, corporate branding, research & analytics and more. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.

Biosector 2 is part of inVentiv Health Communications, a collective of agencies working across disciplines and geographies to deliver integrated communications strategies for health and biopharmaceutical innovators seeking to accelerate brand performance. Together, we are part of INC Research/inVentiv Health (Nasdaq:INCR), the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to address new market realities where clinical and commercial share expertise, data and insights to accelerate biopharmaceutical performance. With more than 22,000 employees and the ability to support customers in more than 110 countries, our global scale and deep therapeutic alignment enables INC Research/inVentiv Health to help customers successfully navigate an increasingly complex environment. For more information on our Raleigh, N.C.-based company, visit incresearch.com or inventivhealth.com.



Blaze

1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies—and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: BIOHM, Essential Eyebrow Solution, Melora Manuka, Omax Health, Transcend Recovery Community and youtheory.



Bliss Integrated Communication

500 5th Ave., Suite 1640
New York, NY 10110
212/584-5484
Michael@blissintegrated.com

Michael Roth, Partner & Healthcare Practice Leader
Vicky Aguiar, Vice President

The Bliss Healthcare Practice represents a mix of Fortune 500, established industry players and true disruptors that span the national and global healthcare industry – from healthcare services, healthcare providers, to life sciences companies, to health educators, administrators of health insurance, to advocates, and consumer health organizations. We offer end-to-end communications and marketing solutions that help our clients connect with stakeholders and influencers within the healthcare supply chain, and deliver compelling stories about the science, strategy or technology behind a company or product.

At Bliss, we know that every client has its own DNA — a unique culture and approach to working with its core constituencies and delivering critical messages in its own way. Bliss works directly with C-suite, marketing, medical and communications executives to cut to the heart of the matter. We gain alignment on their aspirations, identify solutions to create measurable behavior change for critical stakeholders and deliver tangible results. Our clients trust Bliss as a long-term partner to set a strategic communications path and execute new, creative ways to address their business challenges. Bliss Integrated Communication is truly “integrated.” Not just in name.

We offer social and digital solutions and have been immersed in this marketing component for years, but social/digital expertise is now considered table stakes. What sets us apart? Bliss is both horizontally and vertically integrated and excels at creating the best thought leadership campaigns, understanding of complex subjects such as Medicare and Medicaid or clinical trial monitoring, collaborating with internal and external communicators, building relationships with financial and business press while connecting with technical trade media, and crafting umbrella narratives that can cascade from within various levels of a company. Our creative, proprietary approaches to strategic communications allows us to problem solve for our clients, while discovering unique and untapped opportunities.

Our capabilities Include: Brand & visual identity, clinical trial recruitment/support, content marketing, crisis and issues management, internal communications, data and publication support, digital/social media strategy, disease awareness campaigns, issues management, measurement/CRM support, media relations and publicity, medical meeting support, online community management (including social), product approval/launch, SEO/SEM strategy, stakeholder and influencer mapping, website launches and website maintenance.



Boardroom Communications, Inc.

1776 N. Pine Island Road, Suite 320
Fort Lauderdale, FL 33322
954-370-8999
www.boardroompr.com
donsil@boardroompr.com

Julie Talenfeld, CEO
Don Silver, COO

When healthcare professionals seek out the very best and brightest Florida PR and marketing experts, they count on Boardroom Communications (DBA BoardroomPR).

We are a full-service public relations and integrated marketing agency delivering results for many of Florida's top healthcare practices, hospitals, ACOs, insurers and surgical and medical device manufacturers. By utilizing a systematic approach to bridge new and traditional media, our clients have an edge in rising above Florida’s highly competitive market.

For more than 25 years, clients have turned to BoardroomPR for creative solutions to increase visibility, establish credibility and ultimately grow their businesses. Our highly experienced team of former journalists, multimedia and web marketing specialists and senior marketers have more than 150 years of combined experience counseling physicians, practice administrators, healthcare and hospital CEOs and entrepreneurs. Services include media relations, press conferences, media training and crisis management, special event management, social media, website development and marketing (SEO and SEM), video production and new business development consulting.

We have offices in Miami, Fort Lauderdale, West Palm Beach, Tampa and Orlando. We have Florida covered for you!



CG Life

657 West Lake Street
Chicago, IL 60661
312/997-2436
www.cglife.com

Murad Sabzali, Founding Partner
Jeff Bergau, Founding Partner

CG Life is an integrated marketing communications agency focused on life sciences and healthcare.

CG Life provides creative, content, digital, marketing, media and public relations services to all sectors of the life sciences and healthcare markets, including biotechnology, chemistry, diagnostics, medical device, pharmaceutical and research. As those markets increasingly experience cross over, CG Life is perfectly positioned to help clients spanning these sectors to anticipate the best strategies for how to communicate and succeed in them.

Relatively speaking, life is short. As an organization, we are making a point to not waste it. Together, we can communicate ideas and innovation, do it well, have fun, and positively impact humanity in the process. That’s what truly matters, at least until a black hole gobbles us all up.



Chamberlain Healthcare PR

450 West 15th Street, Suite 405
New York, NY 10011
212/884-0650
www.inventivhealth.com/
chamberlain
Christie.Anbar@inventivhealth.com

Christie Anbar, Managing Director

At Chamberlain, we are passionate about translating science into meaningful stories that inspire action. At the end of every day, if we have empowered consumers and providers to create better health outcomes, then we know we’ve done our job. That’s why, for more than 20 years, our clients — from Fortune 500 pharmaceutical companies to small non-profit patient groups — have relied on us to communicate their information to the audiences that really matter.

Chamberlain offers a complete suite of communications services fully matched to today’s technological and geographic realities. Our teams’ experience ranges from digital and social media to corporate communications, to advocacy, data strategy and management and more.

Chamberlain is part of inVentiv Health Communications, a collective of agencies working across disciplines and geographies to deliver integrated communications strategies for health and biopharmaceutical innovators seeking to accelerate brand performance. Together, we are part of INC Research/inVentiv Health (Nasdaq:INCR), the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to address new market realities where clinical and commercial share expertise, data and insights to accelerate biopharmaceutical performance. With more than 22,000 employees and the ability to support customers in more than 110 countries, our global scale and deep therapeutic alignment enables INC Research/inVentiv Health to help customers successfully navigate an increasingly complex environment. For more information on our Raleigh, N.C.-based company, visit incresearch.com or inventivhealth.com.



Chandler Chicco Agency

450 West 15th Street, Suite 700
New York, NY 10011 USA
212/229-8400
www.inventivhealth.com/ccapr
info@ccapr.com

Andrea Dagger (NY), Lisa Waters (LA)

Chandler Chicco Agency (CCA) is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.

CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. For 20 years, we have achieved this by bringing the right people to the table—healthcare professionals, thought leaders, advocates, patients and loved ones—and then building alliances, communities, and champions motivated to act.

CCA is part of inVentiv Health Communications, a collective of agencies working across disciplines and geographies to deliver integrated communications strategies for health and biopharmaceutical innovators seeking to accelerate brand performance. Together, we are part of INC Research/inVentiv Health (Nasdaq:INCR), the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to address new market realities where clinical and commercial share expertise, data and insights to accelerate biopharmaceutical performance. With more than 22,000 employees and the ability to support customers in more than 110 countries, our global scale and deep therapeutic alignment enables INC Research/inVentiv Health to help customers successfully navigate an increasingly complex environment. For more information on our Raleigh, N.C.-based company, visit incresearch.com or inventivhealth.com.



CooperKatz & Company, Inc.

205 Lexington Avenue, 5th Floor
New York, NY 10016
917/595-3030
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President/CEO

CooperKatz & Company is an award-winning agency combining a nuanced understanding of the fast-changing healthcare market with high-impact communications strategies. Our expertise extends across the healthcare ecosystem with experience supporting providers, payers, services, technology, non-profits and management consultancies.

Healthcare clients have included: Alliance to Advance Patient Nutrition, an interdisciplinary partnership to improve hospital outcomes (with Abbott Nutrition); Memorial Sloan Kettering Cancer Center; The Physicians Foundation, a non-profit supporting physician practice; CityMD, a growing network of urgent care centers; AHIMA (American Health Information Management Association); healthcare practices of top management consulting firms (Navigant, Capgemini Health and Noblis Center for Health Innovation); and Queens Vanguard Center of the National Children’s Study. We also support consumer health and wellness initiatives.

CooperKatz capabilities include brand strategy, program development, communications and content strategy, digital / social engagement, media relations and more. Our Creative Services practice creates meetings, events, business presentations, video / multimedia elements and collateral materials.



Crosby

705 Melvin Avenue
Annapolis, MD 21401
410/626-0805
www.crosbymarketing.com

Raymond Crosby, President
Denise Aube, Executive Vice President, Healthcare Practice Leader
Joel Machak, Executive Creative Director

Crosby’s healthcare practice leadership: Joel Machak, Executive Creative Director; Denise Aube, Executive VP & Healthcare Practice Leader; and Raymond Crosby, President & CEO.

For more than 40 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, and communities.

Crosby’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and Federal government agencies.

Services include marketing research and planning, brand development, integrated communications programs, public relations, social media, community and multicultural outreach, digital marketing, content marketing, PSAs, and behavior-change campaigns.

Crosby ranks among the top health communications agencies in the country. Clients include Kaiser Permanente, American Kidney Fund, Saint Agnes Hospital, Military OneSource, Agency for Healthcare Research and Quality (AHRQ), Social Security Administration, Health Resources and Services Administration (HRSA), Substance Abuse and Mental Health Services Administration (SAMHSA), Sagepoint Senior Living Services, Quality Health Strategies, Veterans Health Administration, and the U.S. Preventive Services Task Force. Crosby has offices in Annapolis, Md., and Washington, D.C.



Crosswind Media & Public Relations

P.O. Box 264
2500 Bee Caves Rd.
Austin, TX 78767
512/354-2772
www.crosswindpr.com
tgraham@crosswindpr.com
Thomas Graham, President & CEO

Ranked consistently among the top health care agencies in Texas and nationwide, Crosswind helped Texas win the largest federal medical research contract in the state’s history, introduced some of the world’s top pharmaceutical brands to Texas, and are bringing some of the nation’s most promising new biosciences and technologies to market. Whether it’s corporate affairs, senior executive positioning, crisis and issues management, thought leadership, digital & social media, employee communications, government & public affairs, investor & financial relations, market intelligence, marketing, media relations, trade shows & special events, our team has the deep experience to protect and advance brands and leadership reputation in top tier media worldwide.

Our home is Texas, but our reach is global. We hold a fierce commitment to our clients, still do business on a handshake, and occasionally, wear boots to our meetings. We serve corporations, public agencies and national governments across 5 continents. Our brand is based on the most important of today’s currencies: Trust. Because, where we’re from, your word is your bond.



Dodge Communications

11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
770/998-0500
www.dodgecommunications.com

Brad Dodge, President
Chowning Johnson, Executive Vice President, Account Management
Elisabeth Deckon, Senior Vice President, Operations

With offices in Atlanta and Boston, Dodge Communications is a leading full service digital PR, marketing and advertising agency. Since our founding in 2001, Dodge has been a trusted partner to over 300 companies in the healthcare, finance, biotech and life sciences industries. Made up of a team of 140 employees, we are experts at developing and executing tightly integrated campaigns under time crunches and in highly regulated, rapidly changing markets. Dodge helps clients of all sizes develop effective strategies and touchpoints to raise brand awareness, cultivate relationships and bring about desired actions.



Edelman

250 Hudson St., 16th Flr.
New York, NY 10013
212/768-0550
kym.white@edelman.com

Kym White, Global Chair, Health Sector

At Edelman, we understand that evolving, promoting and protecting health – for individuals, organizations and the world at large – requires deep expertise in the health sector as well as the discipline of communications marketing. We bring to bear a nuanced understanding that health is universal. It crosses all borders and unites a wide array of audiences in its quest. Health isn’t simply an industry, but an issue critical to society worldwide.

Edelman Health clients represent virtually all aspects of the sector – pharma, life sciences, government, hospital and providers, retailers, wellness, NGOs, associations and others – and this diversity of experience ensures our big picture view on health. We understand the complexities that live at the intersection of science, medicine, behavior, business, economics and policy, and use multiple channels to help our clients tell their stories, build trust-based relationships and inspire action.

Our 600+ health specialists around the world stay at the leading edge of critical medical, science, business and societal issues. By using data-driven insight to navigate the intertwined needs of our stakeholders, we capitalize on today’s communications channels to ensure that health is everybody’s business. Contact Kym White, Global Chair, Health Sector: kym.white@edelman.com.



Finn Partners

301 East 57th Street
New York, NY 10022
212/715-1603
www.finnpartners.com
@FinnPartners #FPHealth

Gil Bashe, Managing Partner/Global Health
Chantal Bowman-Boyles, Managing Partner/London
Jessica Ross Burke, Managing Partner/DC
Nicole Cottrill, Partner/Nashville
Oliver Fischer, Vice President/Munich
Joe Foster, Partner/West Coast
Glenn Jasper, Senior Partner/Jerusalem
Kristie Kuhl, JD, Senior Partner/New York
Arielle Bernstein Pinsof, MPP, Partner/Chicago
Emily Shirden, Partner/Detroit
Mina Volovitch, Senior Partner/Paris
Yeap Yin Ching, Managing Partner/Singapore

Finn Partners helped Operation Smile activate a youth-focused movement to advocate for safe surgery worldwide.

Navigating an ever-changing health landscape requires experience and foresight. Finn Partners, with the fastest-growing Health Practice in the U.S., offers a bold vision and expertise in delivering real-world, innovative solutions for payer, provider, patient advocacy, health policy and product-innovation clients. We’re known for elevating healthcare dialogue and stakeholder engagement to advance patient health and access-to-care. All with amazing results.

Tapped as one of “the Nation’s Best Health Agencies” by The Holmes Report, we leverage our collaborative spirit to advance client goals – to improve consumer health and wellbeing. With more than 500 PR professionals around the world, we offer health-sector depth and cutting-edge expertise in corporate social responsibility, public affairs advocacy, market research, and digital, social and traditional media.

Finn Partners is best known for its work in changing the lives of people with pressing life challenges – from introducing new medicines and technologies that improve and extend life, to saying No More to domestic violence; from inspiring pancreatic cancer advocacy with Let’s Win, to making Michiganders healthier; and from raising awareness around the dangers of obesity to working to end childhood cancers.

Finn Partners’ more than 60 health clients include a wide range of health product and service innovators across pharmaceuticals, medical devices, health tech, patient advocacy and professional associations, including Abbott, Amarin, Aralez, BioTelemetry, Celularity, Centerstone, Clarity, EarlySense, Epstein Becker Green, Equashield, The Galien Foundation, LifePoint Health, The Lustgarten Foundation, NuSirt Biopharma, Seal Software, Sterling Partners and Veterans Healthcare, plus several top five pharmaceutical companies and some of the country’s largest payer systems. From medical innovations to breakthrough health/tech to services that improve care, all our clients focus on the most important part of the health system – patients.



GCI Health

200 Fifth Ave., 7th Floor
New York, NY 10010
212/798-9950
wendy.lund@gcihealth.com
www.gcihealth.com

Wendy Lund, CEO

GCI Health is an award-winning integrated communications agency designed for and inspired by the ever--changing face of healthcare. Our passion is to uncover the most effective and breakthrough ways to put patients first, to tackle our clients’ largest opportunities and challenges and drive commercial success. We have a long-standing reputation for excellent client service, breakthrough programming, results that exceed expectations and providing forward-thinking thought leadership in today’s evolving, often volatile healthcare landscape. Our client roster spans across all sectors, including pharmaceutical, biotechnology, medical technology, consumer health, payer, provider, health technology, beauty and aesthetics and non-profit. We provide a deep focus in multichannel marketing, science and innovation, consumer activation, crisis management, reputation building, corporate responsibility, patient advocacy and health education.

We are guided by our mantra of “Let’s Do Something Different” for our clients, colleagues and the community, and our culture is built around the inspiration to push the boundaries of what is possible. At GCI Health, we craft messages and choose the most appropriate channels that break through for our clients. Through our innovative approach to communications, clients always remain focused on why they chose GCI Health in the first place... improving people's health and wellness.



Greenough

1 Brook St.
Watertown, MA 02472
617/275-6500
info@greenough.biz
www.greenough.biz

Phil Greenough, Founder & CEO
Jamie Parker, President

From clinician and patient engagement programs to brand journalism targeting payers and the hospital C-suite, our programs deliver results. What’s different about our approach, however, is that it starts with capturing our audiences’ invaluable outside-in perspectives.

Our unique form of brand journalism spreads storytelling across earned, owned and paid channels. We align the stories health systems, practices, payers and healthcare technology providers want to tell with the needs of their audiences: this ensures highly relevant, contextual and authentic stories.

Our brand journalism “reporting” uncovers standalone stories and perspectives that routinely appear in Modern Healthcare, Becker’s and other trade media. It leads to expert commentary in healthcare stories in the New York Times, the Wall Street Journal and Good Morning America. And it uncovers angles for highly targeted local and hyperlocal media that drive specific audience actions.

Our current campaigns range from FDA-compliant patient communications programs through traditional and social media to lead-generation programs that strategically target health system stakeholders, clinicians and patients alike. Many programs are supported by our Brand Journalism Research: this features proprietary surveys and focus groups that uncover original insights to measurably break through a noisy content landscape.
Lastly, our brand journalism approach enlists relevant patient advocacy organizations, clinician and nursing societies and associations and industry experts. Through our clinician/patient management system, we strategically engage with KOL specialists and their patients to routinely secure placements across online, print and broadcast media.



Hager Sharp

1030 15th Street, NW
Suite 600E
Washington D.C. 20005
202/842-3600, 202/842-4032

Jennifer Wayman, MHS, President & CEO

Hager Sharp is an integrated marketing communications agency committed to improving health, advancing education, transforming our communities and making meaningful change in the world. We work with leading businesses, government agencies and nonprofits to create and execute award-winning ideas that make a difference. For more than 40 years, we’ve been dedicated to providing insightful counsel, devising creative solutions, and achieving shared goals. Hager Sharp is home to some of the finest strategists, researchers, creative specialists, media experts, and public health professionals in the industry. If you and your organization are motivated to improve the world through communications and marketing, come to Hager Sharp. Current health clients include: Centers for Disease Control and Prevention; National Eye Institute; HHS Office on Women’s Health; National Cancer Institute’s President’s Cancer Panel; FDA’s Center for Food Safety and Applied Nutrition, FDA’s Center for Tobacco Products, USDA’s Food and Nutrition Service, the American Cancer Society, and the CDC Foundation.



Health Unlimited

111 Fifth Ave., New York, NY 10003
212/886-2200
Fax: 212/886-2288
www.healthunlimited.com

Timothy Bird, Global CEO
Julia Jackson, Exec. VP
Karen O'Malley, President, Corkery Group Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialist agencies with a legacy of advancing landmark developments in challenging, hard to treat health conditions. For more than 25 years we have been driving results for companies and organizations invested in solving the world’s most complex and challenging health issues.

Health Unlimited US includes:

• Cooney Waters Unlimited pushes creative boundaries to deliver innovative marketing communications approaches across therapeutic areas and health sectors. Celebrating our 25th anniversary, we are passionate about scientific innovation, breakthrough medicines and technologies, and creating ground-breaking coalitions to improve patient care.

• Corkery Group Unlimited specializes in issues-oriented strategic communications to improve human health. Through our expertise in issue-oriented communications, we help our clients achieve their long-term corporate, public health and advocacy goals.



Hill + Knowlton Strategies

237 Park Avenue, 4th Floor
New York, NY 10017
212/885-0300

David Bowen, Global Lead, Health& Wellness at H+K Strategies

This may seem odd to say in an issue dedicated to Healthcare PR, but it’s hard to know just what that term means. For our interdisciplinary team, “Healthcare PR” means understanding the complex interplay of science, medicine, policy, payment, and behavior that impacts health. It means using media that’s digital and social, paid, earned, owned and anything in between to communicate a story that’s immediate, gripping, and vibrant.

In fact, “Healthcare” is far too limiting a term to describe what we do, since the spectrum of inputs that shape a person’s health extend way beyond the confines of medical care. Our phones, our wristbands, and everyday objects around our house are part of wellness, as is our network of friends, family and trusted advisors. Our job as communications professionals is nothing less than understanding this complex ecosystem of information and channeling it to promote positive outcomes.



Hunter Public Relations

41 Madison Avenue, 5th floor
New York, NY 10010-2202
www.hunterpr.com
212-679-6600

Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Practice Leader: Shari Schnall
Contact: smormar@hunterpr.com (Samara Farber Mormar)

Hunter PR invited editors to move and dance with new BAND-AID® Brand SKIN-FLEX Adhesive Bandages - creating a unique interactive experience that not only introduced the brand’s new STICK WITH IT™ positioning but also allowed a creative way for editors to put the new flexible product to the test.

Hunter Public Relations is an award-winning consumer products public relations firm with offices in New York and London and a strategic footprint in markets across North America. Beginning with research-driven insights, Hunter executes strategic public relations programs that build equity, increase engagement and drive measureable business results for branded consumer products. A powerful blend of content marketing, media relations, social and digital media, influencer engagement, and events and experiences engages the hearts, minds and spirits of target consumers.

With consumers facing more health and wellness choices than ever, Hunter Public Relations’ Consumer Health practice breaks through the clutter by identifying key insights to engage them practically and emotionally, leading to brand loyalty and increased sales. Specialized services (entertainment marketing, social & digital media and Hispanic strategies) inform our 360-degree approach, seamlessly integrating brand messaging into consumers’ busy lifestyles, keeping our clients’ products and services top of mind when consumers need them most.

In partnership with some of the world’s most respected -consumer health companies including Johnson & Johnson and Church & Dwight, Hunter PR has worked with brands across the health and wellness sector including oral care, eye care, allergy, women’s health, pain, and wound care, to digestive health, vitamins, supplements, weight-loss, bariatrics, and heart health. Most recently, Hunter PR won PRSA’s Silver Anvil award for the Top Healthcare PR Campaign of the Year for Zyrtec: A Case of Allergy Face and three PRSA Big Apple Awards for VISINE®: #ScreenOn and MOTRIN® Make It Happen Weekends.



ICR, Inc.

761 Main Avenue
Norwalk, CT 06851
203-682-8251
James.heins@icrinc.com
www.icrinc.com

Within the rapidly changing healthcare environment, ICR Healthcare has the agility and ability to quickly provide strategic and targeted services to address our clients’ most pressing needs and goals. Whether you are an emerging startup or a multinational Fortune 500 company, we deliver and execute on thoughtful and results-driven communications plans that help raise awareness of your company and products, inform clinical and investment decision making and influence health policy.

Whether the emphasis is on corporate, scientific and marketing communications, or public affairs, we understand that every client is different, and so too, is their story. With a clear understanding of the many complex dynamics and influencers within our healthcare system, ICR takes a hands-on approach to understand both the science and the sentiment behind your business, ensuring that your message goes beyond simple clarity, to resonate and make a lasting impression with the audiences that matter most to you.



inVentiv Health Communications

450 West 15th Street, Suite 700
New York, NY 10011
212/229-8400
Fax: 212/229-8496
Twitter: @inVentivComms

Lisa Stockman, President, Communications

inVentiv Health Communications is a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today's fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our advertising, public relations, medical communications, digital, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

inVentiv Health Communications is powered by INC Research/inVentiv Health (Nasdaq:INCR), the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to address new market realities where clinical and commercial share expertise, data and insights to accelerate biopharmaceutical performance. With more than 22,000 employees and the ability to support customers in more than 110 countries, our global scale and deep therapeutic alignment enables INC Research/inVentiv Health to help customers successfully navigate an increasingly complex environment. For more information on our Raleigh, N.C.-based company, visit incresearch.com or inventivhealth.com.



Jarrard Phillips Cate & Hancock, Inc.

The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
615/254-0575
Fax: 615/843-8431
www.jarrardinc.com

Based in Nashville, Tenn., with an office in Chicago, Jarrard Phillips Cate & Hancock, Inc. is a U.S. top 10 strategic communications firm for the nation’s leading healthcare providers experiencing significant change, challenge or opportunity. Founded in 2006, the firm has worked with more than 300 clients in more than 40 states and served as a communications advisor on more than $45 billion in announced M&A and partnership transaction communications. A proven strategy leader, Jarrard Inc. delivers tightly focused issue management campaigns and long-term transformational initiatives designed to advance healthcare providers’ most important goals. For more information, visit jarrardinc.com or follow us @JarrardInc



JPA Health Communications

1420 K Street, NW, Suite 1050
Washington, D.C. 20005
202/591-4000
carrie@jpa.com
www.jpa.com
@JPAHealthComm
www.facebook.com/JPAHealth

Carrie Jones, Principal
Michael O’Brien, Diane Wass and Martin Forrest, Managing Directors
Kara Taylor, JPA Labs Senior Strategist

At JPA Health Communications, we live and breathe science, patient advocacy and healthcare communications. We are an award-winning PR agency known for crafting targeted, high-impact programs for biotech/pharma, device and diagnostics, providers and nonprofit clients.

JPA senior leadership has deep industry experience and thrive in navigating the complexities presented in health public relations. Through our influencer relations model, our team uses a proprietary, targeted approach to reach the stakeholders who drive change and engage others within their reach. We have a strong track record of generating positive media coverage, through carefully cultivated relationships with journalists at national and regional newspapers, magazines, TV and radio stations, and online publications, as well as trade outlets.

JPA is a leader in designing health campaigns that drive change and deliver measurable results. We invite you to learn more by contacting one of our offices in Washington, DC, Boston, San Francisco and London.



Landis Communications Inc.

1388 Sutter St., #901
San Francisco, CA 94109
415/561-0888
Fax: 415/561-0778
info@landispr.com
www.landispr.com

Named America’s #1 Healthcare PR Agency (Ragan’s Ace Awards), San Francisco-based Landis Communications Inc. (LCI) represents healthcare organizations not just in California, but nationally and globally as well. With more than 25 years in business, award-winning LCI provides integrated PR, digital, social media, branding and marketing strategies that work. Our healthcare clients include: University of California at San Francisco (UCSF) Medical Center, Lucile Packard Children’s Hospital Stanford, Johnson & Johnson, Global Alzheimer’s Platform, Merck, Brain Health Registry, Planned Parenthood, OnLok Senior Health Services, Crestwood Behavioral Health and more. For your healthcare public relations needs, please visit LCI online at: www.landispr.com. For further information, please contact Ms. Brianne Miller, Business Development Manager, LCI: brianne@landispr.com or call us at: 415/561-0888.



LaVoieHealthScience

One Thompson Square
Suite 403
Boston, MA 02129
617/374-8800
ldescenza@lavoiehealthscience.com
www.lavoiehealthscience.com

Donna L. LaVoie, President & CEO
Beth Kurth, VP of IR
Sharon Correia, VP of Integrated Communications
Andrew Mastrangelo, AVP of Media and Public Relations
Lisa DeScenza, Senior Director, Special Projects
Ella Deych, AVP, Finance & Operations

Meet the Senior Leadership Team
at LaVoieHealthScience — Specialized Thinkers Providing Strategic, Integrated Communications to Health Science Clients Worldwide.

LaVoieHealthScience provides integrated public and investor relations to build recognition, sales, and value for health science innovations. Our health science expertise uniquely positions us to help clients make their health and science innovations known, understandable, and approachable to customer audiences through carefully executed strategies and plans. Our vision is to apply industry-tested counsel and pragmatic execution through our highly experienced and trained professionals.

The agency has received 29 awards over the past eight years in recognition of the work it has done for emerging and established industry leaders in life sciences, pharmaceuticals, health, and government. We bring 16 years of case studies and over 300 proven strategies to our clients. We are focused on building trust and long-term relationships based on the quality of the work that we deliver. Many of our client relationships are a decade or more long.

Clients include: BioAxone BioSciences, Inc.; Biotechnology Innovation Organization; Fusion Pharmaceuticals LLC; Hydra Biosciences, Inc; Imara, Inc.; Iota Biosciences, Inc.; Integrity Applications, Inc.; Landos Biopharma, Inc.; LaunchWorks Inc.; LEO Science & Tech Hub (Leo Pharma, Inc.); MicroPort Orthopedics, Inc.; NewLink Genetics Inc.; Newron Pharmaceuticals, SpA; Origenis GmbH; Oticon USA; SIRION Biotech GmbH; Torreya Partners; Xontogeny, LLC and WuXiApptec.



Lazar Partners

420 Lexington Ave.
New York, NY 10170
212/867-1762
flazar@lazarpartners.com
www.lazarpartners.com

At Lazar Partners, we don’t just deliver your message; we catalyze the connections that drive business results and enhance your reputation. Our clients count on us to deliver proactive strategic recommendations as well as flawless execution. For the last 16 years, private and public companies have benefited from our proven approaches to strengthening relationships with healthcare professionals, patients, third-party organizations, the financial community, the media and business partners. Our commitment to clients is to forge trusting connections that build brand equity, increase goodwill and grow shareholder value.

Yet even companies with great reputations sometimes find themselves facing challenging situations that can harm their brand and we stand with you to manage and overcome crisis situations.



Makovsky

16 East 34th Street
New York, NY 10016
212-508-9600
newbiz@makovsky.com
www.makovsky.com

Ken Makovsky, President & CEO
Susan Goldstein, Partner, Chief Strategy Officer and MD of Health
Rob Schachter, EVP, Health Deputy

Named “Healthcare Agency of the Year” by The Holmes Report, the veteran Makovsky team is passionate about making a positive impact on outcomes for patients served by biotech, pharmaceutical, mHealth, NGO, med-tech and health services clients. Strategy and planning expertise spans across: pre-launch, approval, launch, corporate, advocacy, employee engagement, social, digital, media relations, issues and integrated communications.

The senior bench at Makovsky has deep expertise in driving significant ROI for categories including: oncology, cardiovascular, metabolic, opioid, immunology, CNS, rare diseases, vaccines, GI, women’s health and hematology. The team has achieved many innovative “firsts” for market leader clients across social platforms and digital channels. The team brings a deep knowledge of how to calibrate and shape messaging with audiences across the HC continuum, including patients, caregivers, consumers, advocates, social influencers, KOLs, community physicians, payors and policymakers.

The practice has received more than 20 creative industry and corporate awareness programs, brand communications and disease education awards, including “Best in Healthcare,” “Best Education/ Public Service Campaign” and “Best of the Best” PR campaign across all industry sectors. Makovsky has also been named “Mid-Size Agency of the Year” and “Best Place to Work,” adding to a robust collection of more than 200 awards over the years.

Select Makovsky healthcare clients include: Becton Dickinson, BMJ (formerly the British Medical Journal), Galien Foundation, GlaxoSmithKline, and The Jed Foundation.



Marketing Maven

1460 Broadway, 1st Floor
New York, NY 10036
212/967-5510
www.MarketingMaven.com
lindsey@marketingmaven.com
natalie@marketingmaven.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development

Lindsey Carnett, CEO and President of Marketing Maven at United Nations General Session in NYC representing Global Goal number six: clean water and sanitation on behalf of client WaterAid America.

Marketing Maven represents healthcare companies in all stages of growth, whether preparing to launch a new product or aiming to increase awareness of an existing product or service. Our team approach utilizes our wide scope of in-house resources including graphic design, copywriting, social media and Hispanic marketing. Proficient in corporate positioning, organic search engine optimization, reputation management, media relations and the creation of branded marketing collateral, Marketing Maven helps guide their clients with effective communications strategies designed to produce a positive ROI.

Marketing Maven is familiar with regulatory standards and protects their clients by ensuring content is compliant with approved claims and language. They adapt approved claims into concise media messaging, and gain positive media exposure through targeted outreach. Our team works with the healthcare industry to generate positive media coverage, improve and sustain a positive public reputation, and help clients become partners and members of the community.



MCS Healthcare Public Relations

1420 US Hwy. 206
Bedminster, NJ 07921
908/234-9900
elioth@mcspr.com
www.mcspr.com

Joe Boyd, CEO
Eliot Harrison, President
Chad Hyett, Exec. VP
Jennifer Silvent, Sr. VP
Karen Dombek, VP
Laura de Zutter, VP

For more than three decades, MCS has remained a constant fixture in an ever-changing media marketplace by adapting and innovating as rapidly as the science itself. As an independent specialty shop solely focused on healthcare, we think of ourselves as a swift boat among battleships: small but sturdy; nimble and reliable; and best-suited for operations that are difficult, demanding and unique.

Together, we turn strategy and creativity to action, resulting in solutions that specifically, comprehensively and robustly address your current needs. We are experts in all facets of communications, including digital; social media; and paid, owned and earned channels. As your partners, we will bring new integrated ideas and real solutions to the table, and feel empowered to raise our hand when we have an idea on how to improve your business.

We take measurement seriously. We evaluate impact and proactively answer the questions, “so what?” and “what now?”

We are a highly collaborative bunch that believes in the pollination of ideas across all brand communications. We welcome the opportunity to partner with your creative agencies, co-marketers and cross-functional colleagues to deliver results more efficiently and with a holistic vision of the brand’s success.



Merritt Group

8251 Greensboro Drive, Suite 600
McLean, VA 22102
703/390-1500
info@merrittgrp.com
www.merrittgrp.com

Alisa Valudes Whyte, CEO, Senior Partner
Thomas Rice, EVP, Partner
John Conrad, EVP, Partner
Jayson Schkloven, EVP, Partner
Shahed Ahmed, SVP, Partner

Merritt Group is an award-winning integrated communications agency with offices in Washington, DC and San Francisco. Our team is comprised of 50+ professionals including PR practitioners, social media experts, digital/interactive strategists, researchers, marketers, content creators, designers and videographers. We work hand-in-hand with clients ranging from Fortune 500 industry leaders to early-stage health technology companies to deliver measurable, high-impact campaigns that reach, influence and activate decision-makers.

Our expertise spans health IT and life science innovators, providers, insurance networks, not-for-profits, academic institutions and advocacy groups. For more than 10 years, we have worked with leading and emerging brands including Avizia, MedGenome, Innovation Health, Amazing Charts, Heritage Provider Network, MAXIMUS and US Pharmacopeia. We sit at the intersection of healthcare and IT and understand the significant impact technologies such as big data, analytics, AI, IoT, and cybersecurity bring to the healthcare industry.



Merryman Communications

318 Avenue I, Suite 227
Redondo Beach, CA 90277
424/262-0708
connect@merrymancommunications.com
www.merrymancommunications.com
Twitter: @MerrymanComm

Betsy Merryman, Managing Partner

Merryman Communications works closely with healthcare clients ranging from start-ups to Fortune 500 companies as a strategic partner in integrated marketing, communications, public relations and digital marketing. We are a full-service agency, and we offer a wide range of capabilities and special expertise to ensure we have all a client’s needs covered. The Merryman Communications team has worked across virtually all healthcare industry categories and therapeutic areas, including medical devices and diagnostics, biotech and pharmaceuticals, health IT, health plans, hospitals and physician groups/IPAs and nonprofits. We're based in Los Angeles and have team members around the country. We‚re all seasoned veterans of global advertising and PR agencies, so we offer big agency know-how but with a boutique, specialty agency touch. Our virtual model helps your budgets go further, and you can rely on us to help you flourish.



Moore Communications Group

2011 Delta Blvd.
Tallahassee, FL 32303
850/224-0174

Office Locations: Tallahassee + West Palm Beach + New Orleans + Denver
Karen Moore, Founder and CEO
Terrie Ard, President
Jordan Jacobs, Vice President of Client Servicing

Moore Communications Group is a nationally-ranked integrated communications firm headquartered in Tallahassee, Florida. Blending smart strategy with creative collaboration, we use integrated communications campaigns to build brands. Our tailored marketing solutions are custom curated from a mix of more than 12 services and specialties including advocacy, digital, social and Latino communications that shape opinions, shift behaviors and incite action, connecting our clients to success.

Connecting is at the heart of what the Moore Communications Group team does for our clients. These connections power business success, greater profits, brand identity and strategic outcomes. We understand promises matter. It’s quite simple. If you deliver what you promise to people you will matter to them. We promise to connect you to a new level of business success.

For more information about Moore Communications Group, visit www.moorecommgroup.com



MWWPR

Headquarters:
304 Park Avenue South
New York, NY 10010
212/704-9727
www.mww.com

205 N. Michigan Avenue
Chicago, IL 60601
312/981-8540

Carreen Winters, Chairman of Reputation and Chief Strategy Officer, cwinters@mww.com
John Digles, Executive Vice President, Mid-West General Manager, Wellness & Nutrition Practice Lead, jdigles@mww.com

MWWPR leverages more than 30 years of healthcare experience to put “care” back at the center of healthcare. We make science, care and innovation accessible to patients, doctors, partners and caregivers by improving the relationship between healthcare professionals and patients while shaping environments to be receptive to new ways for delivering care.

Effective healthcare communications takes into account a complex, nuanced system that balances science and the provision of care with consumer perceptions, provider realities, technology, business and politics. Numerous stakeholders with divergent needs and agendas must be managed to meet the ultimate goal of bringing state-of-the-art solutions to today’s sophisticated medical, business and policy needs.

From patient advocacy organizations and public health institutions to biotech and medical technology business, MWWPR has expertise in positioning scientific and medical organizations to meet the varied needs of each group’s diverse constituencies. Our integrated practice allows our public affairs and crisis experts to work seamlessly with healthcare on regulatory issues and the changing payer landscape. Our strategic approach begins with identifying the expectations of the organization and developing approaches to meet their goals. Our work has ranged from developing communications platforms to igniting grassroots activism to ensuring funding for research in specific areas of medicine, to rallying member support for policy initiatives that would change how healthcare professionals are reimbursed for services.



Padilla

Headquarters:
1101 West River Pkwy., #400
Minneapolis, MN 55415
612-455-1700
PadillaCo.com

Fred Lake, Senior Vice President/Health Lead
Peter Vigliarolo, Vice President

Padilla is a top 10 independent public relations and communications company comprised of 240 employee-owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS.

Clients include 3M, Barnes & Noble College, Bayer, Blue Cross and Blue Shield of Minnesota, Be The Match, Blood Centers of America, Cargill Inc., GE, Land O’Lakes, Mayo Clinic, Rockwell Automation, SanBio, SeaSpine, Seqirus (a CSL Company), VCU Medical Center and Welch’s, among others.

Padilla’s Health team consists of seasoned health and science strategists spanning the health care ecosystem, specializing in:

• pharmaceutical and biotechnology companies
• device makers, vaccine manufacturers
• hospital and health systems
• insurers, payor groups
• nonprofits, government

Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.



PAN Communications

255 State St., 8th Floor
Boston, MA 02109
617/502-4300
info@pancomm.com
www.pancommunications.com

Boston | San Francisco | NYC | Orlando

Philip A. Nardone, President & CEO
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, EVP, Human Resources
Phil Carpenter, EVP & Managing Director
Gary Torpey, EVP Finance
Lisa Astor, Senior Vice President
Gene Carozza, Senior Vice President
Darlene Doyle, Senior Vice President

PAN Communications is a data-focused integrated marketing & PR agency servicing B2B technology and healthcare brands. With offices in Boston, San Francisco, NYC and Orlando, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally such as SAP, RSA, MediaMath, Maestro Health and Fuze, to name a few.

With a staff of 100+ professionals, PAN offers the agility and personalized service of a mid-size agency while leveraging national and international relationships to manage large scale communications programs. The agency continues to experience impressive growth and provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on its brand equity.



Peppercomm, Inc.

470 Park Ave. South, 4th Floor N.
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing director
Jacqueline Kolek, Partner & Managing director
Maggie O’Neill, Partner & Managing Director
Mike Friedin, Chief Digital officer

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.

Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.

Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.

For more information, visit www.peppercomm.com



Perry Communications Group

980 9th Street, Suite 410
Sacramento, CA 95814
916/658-0144
Fax: 916/658-0155
www.perrycom.com
@KassyPerry

Kassy Perry, President/CEO
Julia Spiess Lewis, Senior Vice President
Jennifer Zins, Vice President

Perry Communications Group is an award-winning, full service strategic communications firm. Led by Kassy Perry, PCG shapes ideas, galvanizes opinions and influences decisions ultimately leading to social change. The PCG team helps clients positively impact public policy issues not only in Sacramento, but throughout California and the U.S. PCG tackles high-profile issues such as health care, energy and environment, finance and water.

Whether the politically savvy PCG team is managing a complicated issue, running a statewide initiative campaign, leading a high-profile coalition or helping clients communicate, shape and influence with a mix of traditional and digital strategies, we achieve success by building strong relationships with policymakers, the media and corporate influencers. We excel at working with local and state governments. Since the company’s founding, we have worked with Fortune 500 companies, major industry associations and charitable organizations.

PCG provides services for an array of clients including: Pharmaceutical Research & Manufacturers of America, Bonnie J. Addario Lung Cancer Foundation, Partnership to Fight Chronic Disease, California Association of Health Underwriters, My Patient Rights, California Chronic Care Coalition, West Health, CMTA.



The Power Group

1341 Conant St.
Dallas, TX 75207
469/620-1055
amy@thepowergroup.com
www.thepowergroup.com
facebook.com/ThePowerGroupDallas
twitter.com/ThePowerGrp
linkedin.com/power-public-
relations-llc

Amy Power, Founder & CEO
Sam Davis, Dir., Client Development

We believe in powerful stories. At The Power Group, we live by this mantra every day. Established in 1999 by Amy Power, our roots remain in public relations but we have since expanded to include digital services. We work with a wide variety of clients in an array of industries including: healthcare, food and beverage, technology, franchising, and commercial real estate among others. Every employee at The Power Group strives to live by our core values: do the right thing, win together and create happiness and fun. These three values drive our paths to success both internally as collaborators and externally with clients. Ultimately, our aim is to be forward-thinking, collaborative and safeguards of our clients’ brands.



Public Communications Inc.

Partner in The Worldcom Public Relations Group

One E. Wacker Drive, 24th Floor
Chicago, IL 60601
312/558-1770
lets_talk@pcipr.com
www.pcipr.com

Jill Allread, APR, CEO
Craig Pugh, President
Pamela Oettel, COO/CFO

Team members at Public Communications Inc. are passionate about healthcare. We create communication solutions for national and international healthcare clients in every sector. Healthcare communications is at the core of our national, independent agency, which boasts nearly five decades of healthcare experience.

PCI consistently delivers award-winning programs and campaigns for clients ranging from advocacy organizations and medical and allied health associations to Fortune 100 corporations; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants. PCI also knows healthcare audiences first-hand. We understand what makes them tick, how to reach them, and know the words that will resonate and prompt engagement.

Healthcare represents more than half of PCI’s business. Our clients include more than 25 medical and dental associations, start-ups looking for visibility and university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals; and develop digital media strategies, campaigns and platforms including efficient online newsrooms and content-rich websites.

More than a third of our healthcare clients have stayed with us 10 years or more with several exceeding 20-year partnerships. Our success grows from truly listening to, and talking with, our clients. We then create solutions and deliver quality service and results that meet or exceed our clients’ goals.



Racepoint Global

53 State Street, 4th Floor
Boston, MA 02109
617/624-3200
www.racepointglobal.com

Larry Weber, Chairman & Founder
Peter Prodromou, President & Chief Executive Officer
Ani Jigarjian, VP, Global Marketing & Business Development

Racepoint Global combines the power of worldwide reach with personal attention. Our clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. We have the necessary DNA to do both. We challenge our clients to do more to stay ahead and demand that they challenge us to be accountable. We drive communications that are strategically sound and strive to forge personal relationships, breakthrough results and lasting impact. Racepoint Global delivers big agency results with a small agency touch.



Rasky Partners

70 Franklin St., 3rd flr.
Boston, MA 02110
617/443-9933

555 11th Street, NW, Suite 401
Washington, DC 20004
202/530-7700

Rasky Partners is a nationally recognized public and government relations firm with nearly three decades of experience providing exceptional client service to healthcare organizations that operate at the intersection of business, politics and media.

With offices in Boston and Washington, D.C., Rasky Partners offers a comprehensive range of services including media strategy and public relations, government relations, reputation management, crisis communication and digital media to healthcare clients that include hospital systems, insurers, medical device and life sciences companies, nonprofits and advocacy organizations.

As an independent firm, Rasky Partners has the flexibility and resources to address complex communications challenges with a commitment to serve our clients’ interests first. We are dedicated to providing consistent, strategic hands-on engagement at all levels, as each client team – including the senior professionals – is highly engaged, from the beginning to the end of each client engagement.



rbb Communications

355 Alhambra Circle, Suite 800
Miami, FL 33134
305/448-7450
www.rbbcommunications.com

John Quinn, Executive Vice President & Healthcare Practice Leader
Srikant Ramaswami, Executive Vice President, Global and Emerging Markets, Healthcare

rbb Communications is an integrated marketing communications firm with several Agency of the Year title wins. As a champion of Breakout Brands™, rbb inspires companies with insights on creating customer passion to increase sales.

From global pharmaceutical and healthcare product launches to market-specific issues management and patient advocacy campaigns, rbb’s Healthcare Practice develops breakout campaigns for clients that raise awareness, drive engagement and action. Whether a healthcare business requires support in the United States or in Latin/South America, Europe, the Middle East & Africa or Asia Pacific, rbb has the industry knowledge and global reach to deliver results. We have nurtured a sensitivity toward other cultures, attitudes, behaviors and ideas, and understand the drivers and barriers for good healthcare in specific markets. Our expertise covers the gamut – hospital, long-term care, home care and hospice systems, health plans, pharmaceuticals, medical devices, OTC/consumer health, retailers, global public health issues, rare diseases, and NGOs.

Other rbb specialty practices include consumer products/services, food & beverage, travel & leisure, higher education, professional services, entertainment and real estate. rbb’s family of brands offer media relations, digital marketing, influencer engagement, corporate communications, social media management and creative services/advertising. With offices in Miami, Fort Lauderdale, New Jersey and Los Angeles, the firm also has an international reach that extends across more than 100 cities in 50 countries through its partnership with PROI Worldwide, the largest global network of independent communications agencies. To learn more, visit www.rbbcommunications.com or call (305) 448-7450.



The Reis Group

1300 19th St., NW, Suite 600
Washington, DC 20036
202/868-4000
www.TheReisGroup.com

Sharon Reis, principal
Tamara Moore, VP
Lauren Musiol, VP
Peter Pearl, sr. counselor

The Reis Group team celebrated their one-year anniversary with a month-long celebration that honored clients, team, and community.

Full service communications for health, medical, science, and social issues: Message development and testing, audience insight interviews, science promotion, clinical trial recruitment, public education campaigns, media relations, issues management, thought leadership, digital and social media, stakeholder engagement, and advocacy promotion.

The Reis Group is a Washington-DC based public relations agency focused on health and social causes. We are passionate about our clients’ issues and believe in the power of communications to transform lives.

Working closely and collaboratively with our clients, we develop tailored campaigns to meet their needs and produce measurable and meaningful results – every time. Representing leading foundations, associations, coalitions, health systems, corporations, and universities, we offer clients a team of talented, experienced public relations professionals who provide original thinking, a depth of knowledge, and proven successes in health, healthcare, and science communications.

Our goal is to provide every client with the skills and capabilities of a specialized agency, along with the commitment and dedication of a small business.

Partial client list includes: American Gastroenterological Association, Banner Alzheimer’s Institute, Blue Shield of California Foundation, Digestive Disease Week, Duke Integrative Medicine, EAB, Nemours Children’s Health System, Society for Clinical Child and Adolescent Psychology, Society for Healthcare Epidemiology of America and Society of Interventional Radiology.



ReviveHealth

209 10th Avenue South, Suite 214
Nashville, TN 37203
615/742-7242
www.thinkrevivehealth.com
info@thinkrevivehealth.com

Brandon Edwards, CEO

ReviveHealth, a Weber Shandwick company, is a full-service agency operating at the intersection of healthcare delivery, finance, and innovation. We know the business of healthcare inside and out. We anticipate and solve complex challenges. We recognize patterns and anticipate trends. And we help our clients own the moments that matter. Bringing together left- and right-brains, we leverage our expertise in B2B and B2C marketing strategy, creative, and execution. We use four customizable solution frameworks — BrandBuilderSM | StoryTellerSM | MarketLeaderSM | BrandProtectorSM — to address core healthcare marketing challenges.



Ruder Finn

425 East 53rd Street
New York, NY 10022
212/593-6400
info@ruderfinn.com
www.ruderfinn.com

Kathy Bloomgarden, CEO

Ruder Finn has a long legacy in healthcare, public health and public affairs, having worked with some of the world’s most prominent pharmaceutical, biotech, life sciences and consumer health companies. As healthcare and technology increasingly converge, we have worked with both large and small health companies to help bring innovative solutions to patients, hospitals and clinicians, from mobile applications to AI solutions to data and analytics-based predictive care. Our experience in healthcare runs broad and deep, and so does the services we provide clients. We are leading in areas that influence the healthcare landscape today, from pricing to patient engagement, development activities to community and advocacy building. We create inspiring, distinctive corporate messaging, patient-centered brand programs, and creative campaigns that get global media attention, all while utilizing new channels to tell your story to every person who matters most to you. As a truly integrated agency, our healthcare teams work seamlessly with our corporate, technology and digital teams to truly uncover what’s next for the health industry as it transforms to deliver better experiences, solutions and outcomes for patients, providers, and everyone in between.



Schneider Associates

Member of the Worldcom Public Relations Group

2 Oliver Street, Suite 402
Boston, MA 02109
617/536-3300
launch@schneiderpr.com
www.schneiderpr.com

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

Schneider Associates is a Launch communications agency that creates integrated marketing and media communications strategies for healthcare, education, consumer, corporate and public affairs clients. Our strengths in integrated media (blending PR, social media, digital marketing, and influencer relations) and Launch PR® (proprietary method of building awareness, interest, engagement, inquiries and action) are the hallmarks of our agency, and are what makes us different. The SA Newsroom is where the magic happens. We operate as a news entity—crafting brand stories across channels that impact client revenue. Our team of skilled professionals includes experts in brand positioning, public relations, online influencers, marketing strategists, experienced journalists, public affairs and community relations professionals, crisis communications veterans, graphic designers, videographers, media trainers and lead generation experts.



Standing Partnership

1610 Des Peres Rd, Suite 200
St. Louis, MO 63131
314/469-3500
www.standingpartnership.com

Linda Locke, Senior Vice President | Partner | Healthcare Practice Leader
llocke@standingpartnership.com
@reputationista | www.linkedin.com/in/lindamlocke

Today, healthcare companies face many pressures: to deliver great patient outcomes at reduced cost, and maintain profitability in an uncertain political environment. The need to engage effectively with all stakeholders and carry out marketing strategies that drive business growth has never been higher.

Standing Partnership understands today’s healthcare challenges and has a proven track record of more than 25 years helping national and regional healthcare organizations – from hospital systems and provider groups to health plans, healthcare IT companies and foundations – meet their goals.

We provide an integrated approach that helps organizations tell their story in a way that is consistent and compelling to build public will, educate their various audiences and grow their business. We simplify the complexity of communicating about issues such as privacy, data, insurance, trust, measurement and legislation with important stakeholders. As a trusted partner, our services span strategic counsel to implementation support.



Tonic Life Communications

One South Broad Street, 9th Floor
Philadelphia, PA 19107
215/928-2368
toniclc.com

Maryellen Royle, Global CEO

As a full-service global healthcare PR agency, Tonic Life Communications has the art of communications down to a science. We provide pure PR solutions by applying both our scientific expertise and our mastery of creative communications. Whether you are launching a new corporate platform, a breakthrough prescription medicine, medical device, or consumer product, Tonic has the experience and insight to educate and engage key audiences that matter most.

Headquartered in Philadelphia and London, Tonic has global reach. Through our Huntsworth Health family of specialized agencies, we reach an additional 30 countries, spanning more than 70 offices. If you are looking for an agency partner with a ‘can do’ attitude, you will feel right at home with Tonic.



Trevelino/Keller

949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722 X106 and X105
dtrevelino@trevelinokeller.com
gkeller@trevelinokeller.com
www.trevelinokeller.com
www.groovy-studios.com

In recent years, Trevelino/Keller has been fortunate to take advantage of the booming health industry in the Southeast. Its unique balance of health and technology experience has made it a sought after firm in segments such as biotech, health applications, medical software to name a few. The firm has also successfully married its retail/franchise experience with health to manage market entry programs for brands like CycleBar and Harken Health. With four dedicated markets – disruptive forces, category pioneers, unknown leaders and wonder women, the agency defines its mission to work with a new generation of visionaries in need of public relations, digital/social marketing, demand generation and creative services.

Having successfully solidified its position as one of the preeminent boutique firms in the Southeast, its health and wellness practice integrates into the firm’s existing base of business and consumer experience. Following one of its most successful years, ranked as the 10th fastest growing firm in the US and 2nd fastest in the Southeast, the firm has moved from a service-focused to outcome-driven philosophy, building customized programs around growth, value, leadership and engagement.

Owning the industry’s number one retention rate, having lost one staffer to an agency in 14 years, the firm is known for its progressive, culture-rich programs like Red With Ted, CooleafPro, Farm to T/K and Greenworks. For more information, visit trevelinokeller.com.



W2O

50 Francisco Street
San Francisco, CA 94133
415/362-5018
www.w2ogroup.com
info@w2ogroup.com
Twitter: @W2OGroup

W2O is a privately-held integrated marketing communications firm built on something we call insight integration. It’s a strategic approach based on unearthing transformative insights your competition can’t see and integrating them into all of the work we do—across all marcom disciplines—for our clients’ brands. We’ve grown from our inception in 2001 to over 550 people in 12 offices across the U.S and Europe.

We build unfair advantages for brands. How? By following the right data to get to the point. That’s where your brand becomes more relevant and valuable to your audience.

The truth is most of the data out there is just noise. The right data is the kind that tells you who your audience really is, what matters to them, and where your brand fits in their lives. It leads us to insights that we can use to transform your brand story, experiences—and even your offering. And it gives us the clearest measurement of how our work is performing and how to optimize it.

The W2O network includes WCG, Twist, Pure, Sentient and Marketeching. For more information, please visit www.w2ogroup.com.



Weber Shandwick

909 Third Ave.
New York, NY 10022
212/445-8000
www.webershandwick.com

Laura Schoen, President, Global Healthcare Practice

At a time when the healthcare industry landscape is changing daily, the Weber Shandwick healthcare practice is ready to meet clients’ needs with award winning solutions. Our seasoned healthcare strategists offer expertise in pharmaceuticals, biotechnology, medical devices, consumer and public health. They target public health officials, payers, professional healthcare associations, health systems and hospitals. Whether informing audiences about care and diagnosis, driving awareness, introducing new treatment options, engaging and educating through digital channels, and influencing standards and policies, Weber Shandwick’s approach takes into account the power and control consumers have over their health and well-being. Our campaigns focus on relevant outcomes – from changing minds and influencing behavior to activating advocates, creating engagement points and driving sales – and our goals ensure best-in-class delivery and success for our clients.

We believe that science is the universal language regardless of audience. Global science and data communications is a core capability of Weber Shandwick. We also are mindful that regulatory milestones are important compass points for a product and eagerly anticipated by many stakeholders. Our goal is to maximize these opportunities to their fullest generating attention that is comprehensive and in alignment with the larger communications goals of the company.

A unique offer of Weber Shandwick’s healthcare practice is the Element Scientific Communications group, which employs 16 full-time PhDs, working closely with our account teams and our clients to ensure that every campaign we develop is strategically and data driven and in compliance with regulatory guidelines.

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