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Our Issue On Healthcare Public Relations


O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Oct. '13 Healthcare PR Magazine (PDF)

Main Index of Issues

Our annual healthcare PR issue provides the latest insights into public relations for the healthcare industry. Don’t forget our rankings of agencies that specialize in healthcare PR.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Healthcare & Medical PR
 

AMF MEDIA GROUP

12667 Alcosta Blvd., Ste. 500
San Ramon, CA 94583
925/790-2662
www.amfmediagroup.com
Jennifer@amfmediagroup.com

Vintage Foster, President
Jennifer DuBois, PR & social media team leader

AMF Media Group is one of the fastest-growing marketing and communications agencies in the nation. We are a full-service, one-stop agency with a client list that includes the top brands across the country. With a team of the best media and marketing minds, we enable our clients to achieve meaningful consumer connections and actionable brand insights amid a rapidly changing media landscape. Our clients have been covered in the Wall Street Journal, CBS News, NBC News and Modern Healthcare, as well as in key regional publications.

Current Clients: AC Transit, Alameda Health System, Armanino LLP, Blue Shield of California, Heffernan Insurance, Jamba Juice, Kaiser Permanente, Muir Medical, IPA, and Talbott Teas.


BEEHIVE PR

1021 Bandana Blvd. E., Suite 226
St. Paul, MN 55108-5112
651/789-2232
Fax: 651/789-2230
www.beehivepr.biz

Lisa Hannum, CEO
Nicki Gibbs, VP
Ayme Zemke, VP

Beehive PR, based in Minneapolis/St. Paul, is a strategic communications agency with a reputation for fresh insights, big ideas, contagious energy and brilliant results. Our team of senior strategists and savvy specialists are focused on creating bold, positive growth for our clients. We start with your business goals. Then we design game-changing strategies to reach the right audiences with the right content, where and when it matters most. We’re experts in research and insights, brand positioning and campaigns, social media, media and influencer relations, education and advocacy, sponsorships and events, and crisis communications. Our team has deep healthcare brand experience, including Coloplast, 3M, Arizant Healthcare, Arkray USA, Blue Cross and Blue Shield, Children’s Hospitals of Minnesota, Heart Leaflet Technologies, Optum Health, St. Jude Children’s Research Hospital and UnitedHealth Group.


BLISS INTEGRATED COMMUNICATION

500 5th Ave., Suite 300
New York, NY 10110
212/840-1661
Michael@blissintegrated.com

Michael Roth, Healthcare Practice Leader

Bliss Integrated’s Healthcare Practice spans the life sciences continuum; we partner with large pharmaceutical, biotech and medical device/diagnostics companies, advocacy and professional groups and healthcare data companies. To most, effectively support our clients’ needs, we focus on three core disciplines: Product Communications, Corporate (Portfolio & Internal) Communications and Issues Management/Education. Our clients trust us to navigate the dynamic global healthcare environment, as we work on their behalf in areas like patient and professional advocacy, social media and content development and distribution.

At Bliss, we know that every client has its own DNA – a unique approach to working with its core constituencies and delivering critical messages in its own way. Bliss works directly with senior marketing, medical and communications executives to cut to the heart of the matter and get alignment on their aspirations and realistic outcomes. Our clients trust Bliss as their long-term partners to set a strategic communications path and execute new, creative ways to first meet, and then exceed their business objectives.


Paul Laland

BrewLife Managing Director Paul Laland.

BREWLIFE

50 Francisco Street
San Francisco, CA 94133
415/362-5018
info@brewlife.com
www.brewlife.com

Paul Laland, Managing Director

Before you can be heard, you must have something to say. What’s your story? What makes you special? And, more importantly, why does it matter? Your audience needs to know.

At BrewLife, we are into your story. We are an integrated marketing agency that infuses the passion of storytelling with the science of telling the story. We help brands craft their positioning and connect with customers across multiple communication channels and business sectors.

As part of W2O Group, our clients range from venture-backed startups to well-established Fortune 1000 companies who span multiple verticals from healthcare to high-tech. We work with them to provide a combination of strategic positioning, creative design, digital development, public, and investor and advocacy relations.


CHANDLER CHICCO COMPANIES

Part of inVentiv Health, Inc.
450 West 15th Street, Suite 700
New York, NY 10011
212/229-8400
www.chandlerchiccocompanies.com

Robert Chandler, Co-Founder and CEO, Chandler Chicco Companies
Lisa Stockman, Managing Director, Chandler Chicco Companies
Christie Anbar, Head, Chandler Chicco Agency
Jeanine O’Kane, Head, Biosector 2
Danielle Dunne, Tracy Naden, Co-Heads, Allidura Consumer
Jonathan Wilson, Head, Chamberlain Healthcare PR

Chandler Chicco Companies (CCC) is a global health communications group made up of agencies that deliver unmatched perspective and creative know-how. With an integrated approach to communications, CCC agencies offer best-in-class capabilities spanning public relations (professional, consumer, corporate positioning, employee engagement, issues management, advocacy), digital and social media, medical and scientific education, marketing and branding, graphic design and multimedia, and research and measurement.

Today’s broadly defined health depth and breadth environment demands a breadth and depth in health communications that only CCC can offer. Agencies under the Chandler Chicco umbrella include:

  • Allidura Consumer (allidura.com): Providing global services aimed at delivering credible health messages to drive consumer brand engagement and loyalty
  • Biosector 2 (biosector2.com): Partnering with visionary clients to deliver groundbreaking programs and improve people’s lives.
  • Chamberlain Healthcare PR (chamberlainpr.com): Focusing on high-science communications and known for creating unique scientific, consumer and business content that helps clients distinguish themselves in today’s cluttered marketplace
  • Chandler Chicco Agency (ccapr.com): The world’s largest pure-play healthcare public relations firm, delivering best-in-class communications for best-in-class products

CCC is part of inVentiv Health, Inc. with companies based in New York, Los Angeles, Washington, London, Paris, Shanghai and Frankfurt, as well as global healthcare network operations in 40 markets.

For more information, visit chandlerchiccocompanies.com.


Timothy Bird

Timothy Bird, President and COO, Cooney/ Waters Group.

COONEY/WATERS GROUP

111 Fifth Avenue
New York, NY 10003
212/886-2200
www.cooneywatersgroup.com

Lenore Cooney, CEO, Cooney/Waters Group
Timothy Bird, President/COO, Cooney/Waters Group
Anita J. Bose, Chief Strategist
Sherri Michelstein, President, Alembic Health
Karen O’Malley, President, The Corkery Group

Cooney/Waters Group (cooneywatersgroup.com) is a family of strategic communications companies focused exclusively on healthcare. We are experts at translating complex science into bold, compelling campaigns. We offer an unparalleled scope of strategic marketing and communications solutions, advocacy relations and issue-oriented communications to healthcare clients in non-profit, government and industrial sectors throughout the world.

Among the highest ranked healthcare communications agencies in the United States, CWG offers all our clients, regardless of size, senior management attention to their needs. Our staff of 65 is located in the New York City headquarters office. We are comprised of three innovative sister agencies:

Alembic Health (www.alembichealth.com) sets the standard for public and private advocacy in the health and wellness arena. We specialize in educating consumers, building support, creating alliances and informing public policy to advance individual and public health.

Cooney/Waters (www.cooneywaters.com) pushes creative boundaries to deliver innovative marketing communications approaches across therapeutic areas and health sectors. We are passionate about scientific innovation, breakthrough medicines and technologies, and creating ground-breaking coalitions to improve patient care.

The Corkery Group (www.corkerygroup.com) specializes in building the brands of the world’s leaders in health and medicine. Through our expertise in issue-oriented communications, we help our clients achieve their long-term corporate, public health and advocacy goals.

To learn how we can help your organization achieve its goals, please contact Anita Bose at abose@cooneywaters.com.


COOPERKATZ & CO., INC.

205 Lexington Avenue, 5th Floor
New York, NY 10016
917/595-3030
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President / CEO
Dorothy Sonnenburg, CFO

CooperKatz & Co. offers full-service public relations capabilities to a national client base. The firm has deep expertise supporting healthcare organizations and campaigns of all types, including providers, payers, products, services, non-profits and consultants.

Our experience includes: The Alliance to Advance Patient Nutrition, an interdisciplinary partnership formed to improve patient outcomes through nutrition intervention; The Physicians Foundation, a non-profit advancing the work of practicing physicians; AHIMA (American Health Information Management Association); Capgemini Health (acquired by Accenture), top consultant to healthcare organizations; Noblis Center for Health Innovation, a non-profit providing strategic thinking for health organization performance; and Queens Vanguard Center of the National Children’s Study, a federal research project on child health.

CooperKatz offers a portfolio of capabilities that include brand development, communications strategy, program development, media relations and social media engagement. Our Creative Services practice creates meetings, events, business presentations, video / multimedia elements and collateral materials.


Children's Advil

As Children’s Advil® was entering the brand’s most important time of year — cold and flu season — Coyne PR and Pfizer Consumer
Healthcare launched the “8-Hour Fever Relief” program to confront confidence issues parents have in dealing with fevers. The high impact campaign drove more than 312 million media impressions, while helping grow the brand’s market share by 11 percent in just six weeks. The campaign received “Consumer Health Campaign of the Year” honors from The Holmes Report in 2013.

COYNE PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000

1065 Avenue of the Americas 28th Floor
New York, NY 10018
212/938-0166

604 Arizona Avenue, Suite 15
Santa Monica, CA 90401
310/395-6110

Kelly Dencker, Senior Vice President, Director of Health kdencker@coynepr.com
Todd Forte, Vice President, tforte@coynepr.com
Kevin Lamb, Vice President, klamb@coynepr.com
Linda Bernstein Jasper, Vice President, lbjasper@coynepr.com
Lisa Wolleon, Vice President, lwolleon@coynepr.com
Chris Cullmann, Director of Digital Strategy, ccullmann@coynepr.com

Coyne PR is one of the most sought-after, full-service public relations agencies in the nation. It has received numerous industry honors, including Midsize Agency of the Year (PRWeek, PR News), Best Agency to Work For in America, and Consumer Health Campaign of the Year (The Holmes Report).

Using its proprietary strategic planning model, Activation HealthTM, the Coyne Health group drives multi-channel engagement and activation for industry-leading healthcare businesses and brands across the spectrum of consumer health & wellness, pharmaceuticals & OTCs, and cause & advocacy.

The group’s insight-driven team creates breakthrough programs that deliver measurable outcomes against a brand’s business goals, while navigating clients through an increasingly-regulated and dynamically-changing healthcare marketplace.


CROSBY MARKETING COMMUNICATIONS

705 Melvin Avenue
Annapolis, MD 21401
410/626-0805
www.crosbymarketing.com

Raymond Crosby, President
Denise Aube, Vice President, Healthcare Practice Leader

For 40 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, and communities.

The firm’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and government agencies.

Services include marketing research and planning, brand development, integrated communications programs, public relations, community and multicultural outreach, digital marketing and web development, PSAs, and social marketing and behavior-change campaigns.

Crosby ranks among the top agencies in the Mid-Atlantic region. Clients include Kaiser Permanente, Saint Agnes Hospital, Ameritox, Agency for Healthcare Research and Quality (AHRQ), Social Security Administration, Veterans Health Administration (VHA), Health Resources and Services Administration (HRSA), ACTS Retirement-Life Communities and National Investment Center for Seniors Housing & Care Industry. Crosby has offices in Annapolis, Md., and Washington, D.C.


DODGE COMMUNICATIONS

11675 Rainwater Dr., Ste. 300
Alpharetta, GA 30009
770/998-0500
Fax: 770/998-0208
www.dodgecommunications.com
dodgecommunications.com/blog
twitter.com/dodgecomm

Brad Dodge, CEO
Brian Parrish, Executive VP & Principal
Elizabeth Glaser, VP & Principal
Chowning Johnson, VP
Elisabeth Deckon,VP

Dodge Communications, a fast-growing, award-winning agency serving emerging and established healthcare brands, helps companies build awareness, demonstrate thought leadership and generate demand. By enabling the convergence of public relations, marketing and digital media disciplines, Dodge’s integrated communications approach allows clients to navigate an increasingly complex healthcare landscape for sustainable, measurable results. The knowledge, contacts and talent Dodge offers artfully combines effective and powerful positioning with precise message definition, skillful execution and dependable reach to positively influence key decision makers and stakeholders. With a passion for providing excellence in client service, Dodge has an impressive track record for client growth and retention and consistently delivers strategies that engage prospects, optimize interactions and promote business.


EDELMAN

250 Hudson Street
New York, NY 10013
212/768-0550
www.edelman.com

Kym White, Global Practice Chair, Health

In this complex, interconnected world, Edelman has the global perspective, resources and people to help our clients thrive in the business of health. Our health specialists and colleagues stay at the forefront of medical, scientific, business, policy and societal issues. Guided by this insight, we are able to help the world’s leading organizations and brands use multiple channels to engage and tell their stories.

We’ve collaborated with clients across the entire health and health care system — commercial, government, NGO and academia — and nearly every therapeutic category. Working with these clients, we’ve navigated issues including disease prevention and management, the health technology revolution, wellness, control of infectious disease pandemics, biomedical science and access to healthcare.

To clients we bring both experience and a deep understanding of the issues — an understanding we cultivate from being at the forefront of medical, scientific, business, policy and societal issues. Leveraging both, we partner with clients to turn knowledge into action, to pull clarity from uncertainty, to lead in uncharted territory and to transform health.


FINN PARTNERS HEALTH

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
miriam@finnpartners.com
www.finnpartners.com

Miriam Weber Miller, Practice Head

Finn Partners leverages expertise and experience across a wide range of HC sectors, including consumer health, health policy and public affairs, health services, non-profit and health information technology. The organization also has a growing focus on the life sciences and specialty pharma industries, with particular emphasis on helping clients navigate the world of investor and corporate communications. Our approach to serving all of these sectors is a deep understanding of the unique and challenging needs of each, combined with a unified approach to strategic planning, media relations and digital visibility. This ensures that both the company and its place in the healthcare paradigm are well-positioned for business success.

At the account level, this philosophy has translated into broad-based programs with a range of state and local agencies, hospitals, providers and other for- and non-profit health organizations. We deal with issues that have real impact on people’s lives and our programs have real impact for our clients among all of their target audiences.

Tactically, we have led significant capital campaigns — creating key messages for potential donors, fashioning them into targeted video and printed materials, and building the most effective media and digital strategies to support broad-based distribution, penetration and success. We educate and empower consumers about crucial health insurance decisions. We ensure that our clients’ messages and actions impact the audiences that matter to them.

We realize that the issues we tackle are important not only to our clients, but to consumers —as healthcare touches every person in many ways. For us, this means that doing our job well means people live better lives. This is a responsibility we work hard to earn — and keep — every day.

Clients in the health arena include the Ageology, Long Beach Memorial Center, the American Kidney Fund, Barlow Respiratory Hospital, and Los Angeles County Department of Health.


FRENCH/WEST/VAUGHAN

112 E. Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President & Principal
Natalie Best, Executive Vice President, Director of Client Services & Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 85 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas/Ft. Worth, Los Angeles and Tampa offices.

Ranked as the #26 firm for healthcare PR by O’Dwyer’s, FWV’s category experience includes work on behalf of private and clinical practices, research labs, health IT companies, laboratory and medical device manufacturers, drug development firms, weight loss centers, medical schools and large pharmaceutical manufacturers.
FWV specializes in helping its healthcare clients increase brand awareness among key decision makers for their product lines and services through targeted media outreach, advocacy marketing campaigns, public affairs, special events, trade show support, emerging media applications and crisis communications.

FWV’s present and past healthcare clients include The Jimmy V Foundation for Cancer Research (JVF), O2 Fitness, Pfizer, GlaxoSmithKline, Isagenix, New Hope Fertility Center, bioMérieux, Structure House, Wellspring, University of North Carolina Institute for Pharmacogenomics and Individualized Therapy, Campbell University School of Osteopathic Medicine, A4 Health Systems, Cardinal Health, CeNeRx, Foresight, MDeverywhere, Medcryption, Proctor & Gamble (Prilosec), Southtech, Sterling Healthcare and WakeMed.

In addition to its portfolio of healthcare clients, FWV works with many of the world’s leading consumer lifestyle brands, including Bassett Furniture, the International Gemological Institute, Melitta Coffee and spirits company Hood River Distillers (Pendleton Whisky, 1910 Rye Whisky, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky). The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.


GCI HEALTH

200 Fifth Ave., 7th Floor
New York, NY 10010
212/798-9950
wendy.lund@gcihealth.com
www.gcihealth.com

Wendy Lund, CEO

With a reputation for stellar client service, GCI Health is an award-winning, forward-thinking healthcare public relations agency powered by best-in-the-business professionals who know no boundaries for fearlessly tackling the complex challenges clients are facing. As WPP’s healthcare-focused global public relations agency, GCI Health is recognized for its unique approach to tackling the industry’s toughest challenges and has been honored for our creative and innovative programming — including back-to-back SABRE awards in 2012 and 2011 for Pharmaceutical Rx Campaign of the Year.

With offices in New York, London, Chicago, Los Angeles, San Francisco, Atlanta, Boston, Miami, Toronto and Mexico City, the diversity of GCI Health’s expanding client roster spans broadly across many sectors in healthcare, including pharmaceuticals, biotechnology, devices and diagnostics, medical technology, consumer health, OTC communications and conversions, providers (hospitals and managed care), telehealth/health technology, animal health, beauty and aesthetics, non-profit and patient advocacy groups.

GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of high science, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting and second to none.


GOODMAN MEDIA INTERNATIONAL, INC.

750 Seventh Avenue
New York, NY 10019
212/576-2700
www.goodmanmedia.com

Tom Goodman, Founder and CEO
Henry Miller, COO

Goodman Media International, Inc. is a leading public relations firm specializing in media relations (traditional, digital, and social media) for major corporations and nonprofit organizations and has extensive experience in healthcare. We represent major healthcare providers, leaders in healthcare improvement, healthcare-related foundations, and product manufacturers.

We raise the visibility of our clients through the media and design, and implement award-winning communications campaigns, orchestrate advocacy initiatives, elevate thought-leadership, promote research, and manage event promotion. Current and recent clients include, among others, Hospital for Special Surgery, Institute for Healthcare Improvement, Intermountain Healthcare, Lustgarten Foundation (for pancreatic cancer research), Spectrum Health, Columbia University’s Mailman School of Public Health, and initiatives such as Common Good’s campaign for the creation of specialized health courts.

Goodman Media was founded in 1996 by Tom Goodman, former head of communications for CBS Inc. and, earlier, CBS News.


GRAHAM & ASSOCIATES, INC.

111 Maiden Lane, Ste. 650
San Francisco, CA 94108
415/986-7212
Fax: 415/986-7216
PR@graham-associates.com
www.graham-associates.com

Graham & Associates (Graham) is renowned for award-winning expertise in strategic national and international PR, communications, branding and social media programs. The agency’s healthcare practice, Rejuvis®, focuses on three key areas: Healthy Living, Healthcare Technology, and Healthy Aging & Longevity. Additionally, the firm also has a proven specialty working with companies with an environmental and socially responsible focus.

Founded in 1996, the agency is known for its successful launches, re-launches and highly creative and results-driven campaigns. Graham has a successful track record with both hallmark and emerging companies, organizations and technologies. Recognized in the industry with more than 60 top national and international PR awards, it also operates in the healthcare sector throughout Europe via Plexus, an exclusive organization of agencies, it co-founded.


Patrick McCabe & Sharon Reis

GYMR Partners Patrick McCabe and Sharon Reis.

GYMR, LLC (GETTING YOUR MESSAGE RIGHT)

1825 Connecticut Ave., N.W. Suite 300
Washington, DC 20009-5708
202/745-5100
Fax: 202/234-6159
www.gymr.com

Patrick J. McCabe and Sharon M. Reis, Partners
Becky Watt Knight, Virginia Bader, and Judi Kennedy, SVPs
Michael Warner, VP
Susan Levine, Senior Counselor

GYMR is a Washington, D.C. based public relations agency that provides health/healthcare clients with strategic communications that capitalize on the dynamics unique to Washington. GYMR’s unique strength is the background of its team — government, advocacy, associations, foundations, corporations and nonprofit organizations — who execute strategies that include image and alliance building, public education campaigns or media relations to harness the formidable forces of Washington and produce successful results for clients. The agency has counseled a wide range of clients, including trade associations, health voluntary organizations, coalitions, foundations, corporations, federal and state agencies and nonprofit groups.

Partial Client List: AdvaMed, American Academy of Family Physicians, American Board of Internal Medicine, American Gastroenterological Association, American Psychiatric Association, Avalere Health, Banner Alzheimer’s Institute, Bravewell Collaborative, Campaign For Tobacco-Free Kids, Digestive Disease Week, Federation of State Medical Boards Health Affairs, National Association of Social Workers, National Institutes of Health, Nemours, Robert Wood Johnson Foundation, Society for Healthcare Epidemiology of America, The Gordon and Betty Moore Foundation, and The Vision Council.


HAGER SHARP

1030 15th St. NW, #600E
Washington, DC 20005
202/842-3600
Fax: 202/842-4032
www.hagersharp.com

Lynne Doner Lotenberg, Interim CEO, Executive Vice President
Jim Healy, Executive Vice President

Firmly rooted in social marketing and behavior change theory, Hager Sharp believes research and strategic planning should be the starting point to drive innovative ideas and creativity. It is this approach that has informed the award-winning campaigns Hager Sharp has worked in partnership with our clients to create.

Hager Sharp is proud to celebrate its 40th anniversary as an employee-owned firm that prides itself in our full-circle approach to changing behaviors so people can lead healthier lives. Our full range of marketing and communications support include audience research, message development, partnership engagement, digital and creative services, campaign development for consumers and healthcare professionals, media relations and community engagement.

Health clients include: ALS Association; Annie E. Casey Foundation’s KIDS COUNT; Centers for Disease Control and Prevention; National Eye Institute; National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK); Office on Women’s Health; President’s Cancer Panel; and the Robert Wood Johnson Foundation.


Arm & Hammer Sensitive Toothpaste

To raise awareness of Arm & Hammer Sensitive Toothpaste within the editorial community, Hunter PR highlighted one of the leading causes for sensitive teeth — hot and cold foods and drinks— through a broad-reaching media event entitled ‘Get Your Favorite Foods Back.’ Guests enjoyed hot coffee and cold ice cream from two of New York City’s finest establishments in a venue that was split down the middle with one side featuring a 'hot’ fireplace, and a ‘cold’ side complete with a branded ice sculpture.

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Floor
New York, NY 10010-2202
212/679-6600
www.hunterpr.com
smormar@hunterpr.com

Grace Leong, Jason Winocour, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo and Erin Hanson, Partners

Whether it’s helping champion the fight against obesity or reaching the allergy sufferer looking for relief, Hunter Public Relations’ Consumer Health Practice has the expertise to break through the media clutter and resonate with consumers in an increasingly competitive environment. Our strategic thinking, creativity and media expertise provides our clients with a 360-marketing approach to help their brand or organization achieve its desired results.

Working with some of the most trusted and recognizable brands in consumer health — Arm & Hammer Spinbrush, Orajel, Emergen-C, Sudafed, Purell, Monistat — Hunter PR has the consumer health space covered from A to Z or in our case, from the American Heart Association to Zyrtec.

Hunter Public Relations is a certified woman-owned agency, independently owned and operated for 24 years. Our 90-person firm offers strategic marketing PR services including creative ideation and brainstorming facilitation, traditional and social media relations, special event production, product introductions, anniversaries, consumer contests, local market events, spokesperson tours and crisis counseling on behalf of some of America’s most respected companies and best-known brands. Clients have included the American Heart Association, Johnson & Johnson, McNeil Consumer Healthcare, and Church & Dwight.


JARRARD PHILLIPS CATE & HANCOCK, INC.

The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
615/254-0575
Fax: 615/843-8431
www.jarrardinc.com

Jarrard Phillips Cate & Hancock, Inc. is a national strategic communications firm singularly focused on helping the leaders of today’s healthcare organizations use the tools of politics and communications to win their most important goals during times of change, crisis or opportunity. With offices in Nashville and Chicago, our team of former political operatives, journalists and healthcare marketers develops and manages successful campaigns for hospitals and health systems throughout the United States. We help them navigate high stakes issues such as: organizational restructuring; mergers and acquisitions; crisis communications; reputation management; re-engineering of communications & marketing departments; and re-positioning of companies, hospitals and service lines in new and existing markets. We understand the complex pressures that drive the industry, and bring the intensity, intelligence and discipline — the cornerstones of every good political campaign — to the healthcare arena. For more information, visit www.jarrardinc.com.


JFK COMMUNICATIONS

1027 S. Clinton Avenue
Trenton, NJ 08611
609/514-5117
www.jfkhealth.com
jfkouten@jfkhealth.com
davitabile@jfkhealth.com

John F. Kouten, CEO
David Avitabile, President
David Patti, Senior Vice President

JFK Communications, Inc. is an innovative provider of creative communications solutions for science, healthcare and technology organizations.

As a cutting edge shop, JFK employs the latest in digital, interactive and social media strategies in concert with traditional media channels to achieve communications objectives in an increasingly complex and ever evolving healthcare environment.
At JFK we focus on your needs. We listen, we learn, we interact and we counsel. We seek partners, not clients.

Our extensive industry experience along with our world-class communications expertise has attracted global, blue chip organizations across a broad life sciences spectrum. In addition to traditional life sciences companies, JFK Communications works with contract research organizations, contract manufacturing organizations, health information/IT companies, hospital systems, and healthcare payers, as well as healthcare advocacy and professional organizations.

JFK’s managing partners, John F. Kouten and David Avitabile, foster a corporate culture of superior service, creative programming and measurable results. Our working environment is fast paced, supportive, creative, challenging and team-oriented.

JFK’s seasoned staff has its finger on the pulse of the industries we serve, and we hate wasting time on yesterday’s strategies. We are engaged and passionate. We love helping our partners understand not only where we are today, but also what the landscape will look like next year and five years from now. We understand the new U.S. healthcare environment and how it will impact organizations here and around the world.

Also visit our sister company, BioCore Medical Communications. (www.biocoremedcomms.com).


JPA HEALTH COMMUNICATIONS

Headquarters:
1420 K Street, N.W., Suite 1050
Washington, DC 20005
202/591-4000; fax: 202/591-4020
carrie@jpa.com
www.jpa.com
@JPAHealthComm
www.facebook.com/JPAHealth

Carrie Jones, Principal & Managing Director
Ken Deutsch, Executive Vice President
Valerie Carter, Sr. Vice President
Berna Diehl, Sr. Vice President
Hampton Shaddock, Sr. Vice President

JPA Health Communications (JPA) is an award-winning health communications firm known for crafting targeted, high-impact programs for nonprofit, pharmaceutical and government clients. By applying the influencer relations model, JPA identifies and engages key stakeholders to most effectively deliver our clients’ messages and drive change within their field. 

JPA's exclusive focus on health means that clients can count on a team that has the experience and perspective to provide sound, strategic health, medical and science communications counsel, rooted in the realities of this dynamic landscape.

JPA is a woman-owned small business with offices in Washington, Boston and London, and is a member of IPRN, the world's largest independent public relations agency network.


KOVAK-LIKLY COMMUNICATIONS

23 Hubbard Road
Wilton, CT 06897-3045
203/762-8833
Fax: 203/762-9195
info@KLCpr.com
www.KLCpr.com

Bruce M. Likly and Elizabeth D. Likly, Principals

Kovak-Likly Communications is a leading, independent public relations and marketing communications firm focused on the pharmaceutical, biotech and medical technology industries.

Kovak-Likly distinguishes itself from other public relations agencies, by providing marketing counsel above and beyond public relations activities.

Kovak-Likly’s industry and public relations experience enables the team to solve their clients’ most challenging business problems, making Kovak-Likly trusted advisors and part of your corporate marketing team.

Kovak-Likly has successfully formed close working relationships with a select number of health care clients since 1985.

Together, we will strengthen your voice in the marketplace.


LAVOIE STRATEGIC COMMUNICATIONS GROUP

201 Broadway
Cambridge, MA 02139
617/374-8800
www.lavoiegroup.com

Donna LaVoie, CEO
David Connolly, Vice President

A nationally recognized firm, LaVoie Group has a proven track record of changing behavior, building value and engaging key stakeholders for health science companies through integrated communications and marketing. We help development stage organizations emerge, emerging companies arrive and commercial clients grow.

With a passion for innovation, LaVoie Group is an award-winning health science focused strategic communications and marketing firm, partnering with Biotechnology/Pharmaceutical, Diagnostic/Device and Healthcare clients.

These capabilities have won the firm eighteen awards in the last three years for our work with industry leaders and emerging companies, such as the State of Massachusetts, Haemonetics, Aegerion Pharmaceuticals, Radius Health, DARA BioSciences, Nuron Biotech, Vertex Pharmaceuticals and other emerging health science companies.


Makovsky Health team members

Makovsky Health team members Jon Florio, Laney Landsman and Kristie Kuhl review a client plan.

MAKOVSKY

16 East 34th Street
New York, NY 10016
212/508-9600
gbashe@makovsky.com
www.makovsky.com

Ken Makovsky, President & CEO
Gil Bashe, EVP, Health, Practice Director
Kristie Kuhl, EVP, Health, Deputy Practice Director
Tom Jones, SVP, Health
Lee Davies, GVP, Health
Lindsey Thompson, GVP, Health

Makovsky is leading healthcare communications in its ongoing mission to improve the health of patients served by biotech, pharmaceutical and health service companies through advocacy campaigns, corporate awareness programs, brand communications and disease education. The firm’s award-winning efforts show creativity in connecting audiences via social media, news coverage and behavioral research and at thought leader events such as TEDMED, Prix Galien and medical congresses including ACOG, ASCO, ACC, NLA, AHA and ICAAC.

Makovsky staff are experts in product communications, consumer health, rare diseases, specialty pharma, patient advocacy, media relations, and issues and policy engagement. We demonstrate deep knowledge of science, understanding of reimbursement policy, and sensitivity to the multifaceted interactions between patients, physicians, payers and policy agencies.

Our integrated communications approach enables clients to navigate the complex healthcare marketplace with clear results. Makovsky is recognized consistently by clients and industry peers; in 2013, we received 11 healthcare communications industry awards, including “Best in Healthcare,” “Best Education/Public Service Campaign,” and “Best of the Best” PR campaign across all industry sectors, as well as “Mid-Size Agency of the Year.”

The firm’s annual survey on patient use of social media (http://bit.ly/1evFA9s) is guiding industry decisions on investment in online platforms.

Our commitment to client delight has resulted in a 90%+ client-retention rate. Select 2013 Makovsky Health clients include: AcelRx, Actavis, Affinity Health Plan, Amarin, Antares, British Medical Journal, Bristol-Myers Squibb, Duchesnay USA, H. D. Smith, Hyperion Therapeutics, Ipsen, Jed Foundation, Kowa Pharmaceuticals, Life Technologies, The Medicines Company, Merck, Navidea, Vanda and WebMD.


Lindsey Carnett

Lindsey Carnett, CEO and President of Marketing Maven.

MARKETING MAVEN

135 W. 29th Street, Suite 302
New York, NY 10001
212/967-5510
info@marketingmavenpr.com
Lindsey@marketingmavenpr.com
natalie@marketingmavenpr.com
phil@marketingmavenpr.com
www.marketingmavenpr.com

Lindsey Carnett, CEO & President, 310/994-7380
Phil Rarick, COO
Natalie Rucker, VP of Business Development

Marketing Maven designs and executes competitive publicity campaigns for clients in the healthcare category. The team is familiar with regulatory standards and protects their clients by ensuring content is compliant with approved claims and language. They adapt approved claims into concise media messaging, and gain positive media exposure through targeted outreach. Marketing Maven is a results-driven integrated marketing and communications firm specializing in earning global and domestic media exposure. Our team works with the healthcare industry to generate positive media coverage, improve and sustain a positive public reputation, and help clients become partners and members of the community.

Marketing Maven represents healthcare companies in all stages of growth, whether preparing to launch a new product or aiming to increase awareness of an existing product or service. Our team approach utilizes our wide scope of in-house resources including graphic design, copywriting, social media and Hispanic marketing. Proficient in corporate positioning, organic search engine optimization, reputation management, media relations and the creation of branded marketing collateral, Marketing Maven helps guide their clients with effective communications strategies designed to produce a positive ROI.


MARX LAYNE & COMPANY

31420 Northwestern Highway Suite 100
Farmington Hills, MI 48334
248/855-6777, ext. 105
mlayne@marxlayne.com
www.marxlayne.com

Michael Layne, Managing Partner

For more than 26 years, suburban Detroit-based Marx Layne & Company has provided outstanding, results-oriented communications counsel to a broad spectrum of clients in the healthcare sector. Our proven ability to design and launch successful public relations campaigns, develop creative communications solutions and exceed client expectations has earned us a reputation as a valued partner and an industry leader.

Our healthcare division has provided public relations and marketing support to hospitals, physician groups, home healthcare entities, insurance companies and skilled nursing centers through implementation of a strategic array of communication tools and deep industry experience.

Our account teams include professionals with extensive healthcare industry backgrounds. On a daily basis, we are in contact with trade, print, broadcast and online journalists covering a broad range of health issues. Together with our public affairs division, our healthcare team is knowledgeable about consumer concerns and public policy discussions involving the Affordable Care Act, senior care issues, home care and the impact of Medicare and Medicaid.

Our areas of expertise include public relations counsel, media relations, media training, reputation management, public affairs, digital marketing, social media, special events, branding and graphic design, and crisis communications.


MCS HEALTHCARE PUBLIC RELATIONS

1420 State Hwy. 206
Bedminster, NJ 07921
908/234-9900
elioth@mcspr.com
www.mcspr.com

Joe Boyd, CEO
Brian Thompson, General Manager/Sr. VP
Karen Dombek, VP
Eliot Harrison, VP

Creativity. Service. Results. For more than 25 years, MCS Healthcare Public Relations has focused solely on healthcare. Because our industry is always evolving, we’re constantly adapting. From communicating the in-depth science behind groundbreaking therapies to supporting advocacy groups and other organizations making a difference, we are in step with the issues and trends that impact the practice and delivery of medicine throughout the world.

MCS, through a well-established network of independent public relations agencies, operates in Canada, most Western and Eastern European countries, and Asia. With experience in virtually every therapeutic category, we provide our clients with a multitude of services, including product and corporate communications, issues management and crisis communication, media relations and media training, advocacy relations, business-to-business PR, and social media counsel.

Current clients include CHD Bioscience, CSL Behring, Genentech (Roche), Head & Neck Cancer Alliance, MannKind Corporation, Merck, The Partnership for Maternal and Child Health of Northern New Jersey and PhotoCure. For more information, visit www.mcspr.com or follow us on Twitter @MCSHealthcarePR.


MERRITT GROUP

11600 Sunrise Valley Dr., Ste. 320
Reston, VA 20191
703/390-1500
Healthcare Practice Director: 703/390-1519
www.merrittgrp.com

88 Kearny Street, Suite 1770
San Francisco, CA 94108
415/247-1664

Ben Merritt, Founder & CEO
Alisa Valudes Whyte, Senior Partner, COO
Thomas Rice, Senior VP, Partner
Jayson Schkloven, VP of Strategic Services, Partner
John Conrad, VP, Partner
Matt Donovan, Healthcare Practice Director

Merritt Group is a nationally recognized marketing communications agency with offices in Washington, DC and San Francisco, CA and partners worldwide. Our team is comprised of more than 35 professionals including former journalists, analysts, social media experts, marketing & PR practitioners and designers. Our expert staff works hand-in-hand with clients ranging from Fortune 500 industry leaders to innovative, early-stage companies, helping them deliver measurable, high-impact communications campaigns.

Merritt Group’s healthcare practice includes leadership with more than 15 years of communications experience. Our team has worked with major healthcare provider networks, health IT innovators, HHS contractors, as well as medical device and pharmaceutical companies, not-for-profits, academic institutions and advocacy groups. This experience has provided us with a deep knowledge of this complex and highly regulated space, as well as a robust tool kit to support our clients’ most critical business objectives.


MWW

205 N. Michigan Ave
Suite 2010
Chicago, IL 60601
312/981-8540
jdigles@mww.com
www.mww.com

John Digles, Executive Vice President, GM Midwest and Head of MWW’s Health & Wellness Practice

As consumers seek education, products and services to foster greater well-being, MWW helps our clients to Matter MoreTM through an award-winning Health & Wellness practice that is continually at the forefront of shaping new markets, categories and behaviors. MWW leverages over 25 years of health & wellness study and experience — our team has been associated with some of the largest product launches in the industry for a range of clients, from fitness and food, to hospital systems and health management to those specializing in health technologies. Our extensive experience in educating consumers, promoting scientific research, reinvigorating brands, managing issues, building relationships with medical community constituencies and working with regulators ensures that industries and organizations in the health & wellness space are able to create relevancy and receptivity to their offerings. Leading our clients to a new future and a healthier world is what matters most to us.


OGILVY PUBLIC RELATIONS

636 11th Avenue
New York, NY 10036
212/880-5360
kate.cronin@ogilvy.com
www.ogilvypr.com

Kate Cronin, Managing Director, Global Healthcare

Ogilvy PR is a recognized trailblazer in communications, supporting clients in virtually every sector of the healthcare industry. To meet the evolving, complex needs of the healthcare industry, Ogilvy PR’s Global Healthcare Practice is now fully integrated with Ogilvy & Mather’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, creating a fully integrated 360-degree healthcare offering. Our clients are the world’s top pharmaceutical, biotech and medical technology companies, the nation’s principal public health agencies and the industry’s foremost opinion-leading advocacy organizations. At our core is the drive for unmatched creativity instilled by David Ogilvy, the founder of our firm.

Every day, we help many of today’s most important therapies build a strong reputation and a solid market share. We actively engage with stakeholders in the healthcare community and help patients understand and act upon new information related to their health and well-being. We offer clients a full-range of services, including product communications, social marketing, consumer health, issues management, interactive media, public policy, corporate and executive visibility, and third-party relationship building. We enjoy and are passionate about our work, and thrive on finding solutions for today’s challenging business needs in the healthcare sector.

Headquartered in New York, we partner with clients throughout the world from our offices in 60 markets across North America, Europe, Asia, Australia, Latin America and Africa.


PADILLACRT

1101 West River Pkwy., #400
Minneapolis, MN 55112
612/455-1700
PadillaCRT.com

Debbie Myers and Janet Stacey, Health Practice Co-Leaders

PadillaCRT is one of the top 10 independent health care agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. PadillaCRT applies deep expertise in health care, consumer health, medical device and technology, nutrition, and health education and awareness to serve clients across the country. Our team includes medical industry experts, specialists in hospitals, health systems, providers and health services, registered dietitians and consumer behavior experts.

By starting with business goals and objectives, our team discovers through research and insights how best to inspire and engage our clients’ audiences to take action. Our award-winning specialties include strategy and planning, advertising and branding, digital and social media, media and community relations, crisis/issue management, marketing and corporate communications and market research.

PadillaCRT clients include Merck, Be The Match®, RTI Surgical, Owens & Minor, UnitedHealth Group, Optum, Cardiovascular Systems, Sandlot Solutions, Midwest Dental, American Physical Therapy Association, Partnership at Drugfree.org, VCU Health System, Holy Redeemer Health System, and Allina Health among others.


PCI
Partner in The Worldcom Public Relations Group

1 E. Wacker Drive
Chicago, IL 60601
312/558-1770
Fax: 312/558-5425
ideas@pcipr.com
www.pcipr.com

Dorothy Oliver Pirovano, CEO
Jill Allread, President

With clients from advocacy organizations and medical and allied health associations to Fortune 100 corporations and start-ups; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants, PCI knows healthcare audiences first-hand. We understand what makes them tick and know the words that will resonate and prompt engagement. For nearly all of our 50+ years, PCI has had a concentration of healthcare clients; today it represents more than half of our business.

Healthcare is a national/international practice for us — our clients include more than 25 medical and dental associations; a network of cancer treatment centers; start-ups looking for visibility, and university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals, and create and manage social media platforms including efficient online newsrooms and content-rich websites.

More than 80% of our new business comes through referrals and personal recommendations from our clients; more than 50% of our healthcare clients have stayed with us five years or more (with a number exceeding 20 years).

Our staff knows healthcare — inside and out. Our clients benefit.


PERRY COMMUNICATIONS GROUP

980 9th Street, Suite 410
Sacramento, CA 95814
916/658-0144
Fax: 916/658-0155
www.perrycom.com

Kassy Perry, CEO

Perry Communications Group is an independent, full-service strategic communications firm specializing in public relations and public affairs.

The catalyst behind Katie Couric’s televised colonoscopy and other high impact events designed to change public behavior, Kassy Perry and her award winning team have had a profound impact on society with nationally recognized campaigns tackling pressing issues including land use, public health, the environment, bullying prevention, affordable housing, renewable energy, access to prescription medicines, and mental health.

From managing policy issues, leading high-profile coalitions and campaigns, and conveying our clients’ compelling stories to partnering with many of the nation’s top companies, we achieve success and build influence through strong relationships with policy-makers, media, regulators, and corporate leaders around the world.
Current healthcare clients include: Bonnie J. Addario Lung Cancer Foundation, California IVF Fertility Center, NAMI California, Partnership to Fight Chronic Disease, Pharmaceutical Research & Manufacturers of America.


Pollock Communications sparks dialogue about constipation from medication with an oversized prescription drug bottle in Penn Station, as part of an integrated creative campaign to promote the benefits of Senokot laxatives.

POLLOCK COMMUNICATIONS

665 Broadway, Suite 1200
New York, NY 10012
212/941-1414
Fax: 212/334-2131
lpollockpr.com

Louise Pollock, President

Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for health & wellness clients. Founded in 1991, Pollock has pioneered communications for healthcare and well being, including bringing laxatives out of the closet and making tea the healthy drink of the new millennium. We know how to capitalize on emerging health and wellness trends in a credible way, with media, consumers and health professionals. Our knowledge of the latest research and science in the healthcare arena and our understanding of food and drug policies enables us to deliver actionable consumer and market insights and practical health & lifestyle wellness benefits for brands and commodities.

Our network of connections includes medical doctors with on-air and editorial experience who can address the healthcare issues that are top-of-mind for today’s editors and reporters — including those who serve as trusted “watchdogs” for family gatekeepers. We have developed innovative social media programs to reach the key consumer, health & wellness influencers online. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media health professionals and celebrities who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
American Society of Hypertension, Bodylogix, Brassica Protection Products, LLC, Beano, Colace, FiberChoice, Pediacare, Senokot, Slow-Mag, and Vitamints.


Paul George

Paul George, EVP and Global Director of Porter Novelli’s Health & Wellness practice.

PORTER NOVELLI

250 Greenwich Street, 36th Floor
7 World Trade Center
New York, NY 10007
212/601-8000
212/601-8101
www.porternovelli.com

Karen van Bergen, CEO
Paul George, EVP, Global Director, Health & Wellness
Kate Cusick, EVP, Global Director of Business Development

Porter Novelli has been innovating health and wellness communications since 1972 when we created the National High Blood Pressure Education Program, a program that the US National Institutes of Health still maintains today.

We now work with clients in every health sector including public health, pharmaceuticals, medical devices, hospitals, insurers, health tourism, health IT and nutrition. Our experts throughout our 90-office global network bring more to the table than traditional public relations. Our backgrounds are diverse and our experiences unique — our staff includes a medical director, former hospital executives and medical writers, as well as patient advocacy and market access experts, to name a few. We drive brand and disease awareness to new levels, build reputation, run highly successful social media campaigns, form lasting advocacy networks and address tough market access, payor and policy challenges.

We do all this while ensuring knowledge sharing, close attention by senior staff and around-the-clock devotion to our clients’ needs. Above all, we pride ourselves in giving clients a professional, cordial and results-oriented experience.


RBB PUBLIC RELATIONS

355 Alhambra Circle, Suite 800
Miami, FL 33134
305/448-7450
www.rbbpr.com

Christine Barney, CEO
Lisa Ross, President
John Quinn, EVP, Healthcare Practice Leader

In the healthcare industry, the time has come for companies to breakout from traditional marketing and embrace more creative PR strategies to become “healthcare heroes” to their clients. Whether new, old, large or small, a Breakout Brand will engage in conversations and create strong emotional connections with customers, and research shows that companies achieve greater success when focusing more on their customers than competitors.

Four-time “PR Agency of the Year,” rbb Public Relations is a champion of breakout brands with a national reputation for delivering meaningful results to clients who appreciate the individual attention only a boutique agency can provide. rbb supports companies that want to challenge market leaders and fuels brands that are category leaders, but seek to redefine the status quo.

Whether announcing advanced medical treatments for a nationally academic medical center, counseling a state insurance leader through a business transformation, or engaging the public in health education campaigns, rbb PR combines creativity, strategic plans and comprehensive measurement metrics to help clients achieve business goals and promote their brands as a competitive asset.

rbb’s healthcare practice creates and executes brand-building and sales-focused communications campaigns for a diverse array of clients including medical products companies, hospitals, insurers, higher education institutions and health and wellness companies. Services include identity branding, marketing/sales support, media and community relations, public education, social media management and crisis communications.

rbb offers best practices in media relations, corporate reputation, promotions, community relations, digital/social media and crisis communications through a bilingual staff of 38. Firm practice areas include B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, and food & beverage. Find out how rbb can help your brand breakout by visiting www.rbbpr.com or calling 305-448-7457.


REVIVEHEALTH

209 10th Avenue South, Suite 404
Nashville, TN 37203
615/742-7242

Santa Barbara
915 Saint Vincent Avenue
Santa Barbara, CA 93101
805/617-2832

thinkrevivehealth.com
learnmore@thinkrevivehealth.com

Brandon Edwards, CEO
Joanne Thornton, CAO
Robert Berra, CSO
Kriste Goad, CMO
Phil Stone, COO

We are those people you hate to talk to at a cocktail party — people who love health care and immerse themselves in the details of insurance exchanges and emerging evidence based treatment protocols.

ReviveHealth is a health care strategic communication firm focused on driving brand health and market share. Our team of seasoned marketing and PR experts have spent their careers working with HIT, medical device, post-acute care, and wellness and population health companies, as well as health systems and health plans. We spend every day immersed in the issues that keep you and your customers up at night: HIXs, Big Data, care coordination, HIEs, population health, consumer strategies, labor issues, crisis management & litigation support, mergers & acquisitions, clinical integration, changing payment models, risk sharing, RCM, meaningful use, EHRs, a cost-cutting and revenue growth.

Our deep expertise across the health care continuum uniquely positions us to help predict problems, protect reputations, position our clients as thought leaders, and craft the right stories to drive business growth. ReviveHealth is consistently recognized by O’Dwyer’s, PRWeek, and The Holmes Report for creating strong agency culture, strategic excellence, and client results. Named PRWeek’s 2013 Boutique Agency of the Year and Best Boutique Agency to Work For (2013, 2012 and 2011) by The Holmes Report, ReviveHealth is among the nation’s Top 15 firms for health care strategic communication (O’Dwyer’s).


RF|BINDER

950 Third Avenue, 7th Floor
New York, NY 10021
212/994-7600
Amy.Binder@rfbinder.com
www.rfbinder.com

Amy Binder, CEO

“Know your audience” is one of the most important rules of communication and in healthcare it takes on special importance — this is where RF|Binder takes the lead. We have extensive experience in mapping and implementing highly innovative, strategic, results-driven plans tailored to target the increasingly fragmented marketplace. From insurers to providers, pharmacists to patients, and caregivers to Congress, we craft creative solutions specific to each client’s constituencies.

At RF|Binder we firmly believe that ideas matter, and it is this philosophy that drives all programming. Our work is recognized by clients and colleagues alike, as evidenced by the 50 industry awards we won in 2012. Our capabilities and experience include product launches; brand extensions and positioning; public education campaigns; reputation management; crisis communications; thought leadership; grassroots outreach; investor relations; and cultivating mutually beneficial relationships with advocacy groups and institutions.

RF|Binder clients include multinational pharmaceutical companies, biotech startups, over-the-counter brands, insurers, medical professional associations and healthcare advocacy groups. Our clients benefit from daily senior level involvement — another key differentiator — and research-based strategies that deliver measurable results.

With growing consumer and media attention on healthy living, RF|Binder helps brands understand the drivers of consumer decision-making, especially that of the empowered citizen/patient. We have helped establish and enhance many of the world’s most recognized healthcare brands by employing communication tactics that provide consumers with the information and resources they need to manage their health and well being.


RUDER FINN, INC.

301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com
Inquiries@ruderfinn.com

Kathy Bloomgarden, CEO
Susan Goldstein, Global Head of Healthcare & Wellness

One of the world’s leading global agencies in providing global, national and regional communications services to pharmaceutical and biopharmaceutical corporations, medical device companies, trade associations and non-profit organizations in the healthcare sector, Ruder Finn has extensive expertise in marketing communications for drugs across all therapeutic categories. Ruder Finn specializes in launching new therapies and further energizing seasoned drugs through media relations, thought leadership, consumer engagement, advocacy relations, online engagement and community building, marketing and public affairs. Ruder Finn has broad expertise in conducting high-impact wellness campaigns addressing virtually every aspect of healthcare including cancer, cardiovascular diseases, pain, respiratory issues, OTC medicines, therapies for rare diseases, and food and nutrition issues.

Through our digital practice RFI Studios, Ruder Finn offers a specialized Healthcare Innovation division, which develops breakthrough methods to improve communications and patient outcomes using social media, games and patient communities, all of which are integrated into traditional PR activities. Ruder Finn Healthcare offers a truly integrated approach, as the agency embeds social media into all aspects of PR and has spearheaded the development of online advocacy and patient communities and assisted pharmaceutical clients in navigating the complexities associated with the current social media environment. The agency has deep relationships with advocacy organizations and regularly brokers partnerships to establish innovative platforms and break new ground in branded and non-branded communications. Our teams have also developed proprietary models for healthcare crisis communication, including trainings and metrics that produce impactful results.

The agency is deeply rooted in healthcare media, having developed strong relationships with key reporters at high-impact trades and leading beat reporters at top-tier newspapers, magazines and websites. Our media relationships, approach and strategies consistently produce front page, high-visibility coverage.

Clients include Novartis, Baxter, Bristol-Myers Squibb, AstraZeneca, Daiichi Sankyo, Pfizer, Abbvie, Shire, Forest Laboratories, Council for Responsible Nutrition, Genentech, American Urological Association Foundation, and Michael J. Fox Foundation.


Sach's Media Group senior staff

Sachs Media Group’s senior staff and partners (L to R): Ryan Banfill, Partner & Director of Strategy and Research; Michelle Ubben, Partner, COO & Director of Campaign and Branding; Ron Sachs, President/CEO; Alia Faraj-Johnson, Partner & Managing Director of PR and Public Affairs

SACHS MEDIA GROUP

114 S. Duval Street
Tallahassee, FL 32301
850/222-1996
Fax: 850/224-2882
sachsmedia.com

Sachs Media Group is a full-service, independent PR firm in Florida, with unparalleled relationships in government, media, non-profit and advocacy organizations. We specialize in strategic communications and issues, crisis and reputation management. Our award-winning agency has in-house public relations, advertising, social media, digital and video capabilities, producing innovative and customized solutions that help our clients achieve their objectives.

With offices in Tallahassee, Orlando and Washington, D.C., the firm represents clients in Florida, regionally and nationally. We represent a spectrum of healthcare clients from pharmaceutical companies, hospitals, healthcare associations, medical products companies, medical technology firms and medical professional groups. Our healthcare practice includes consumer and patient education, patient advocacy, healthcare consumer technology, hospital and university specialty services.


SEVENTWENTY STRATEGIES

1220 19th Street, NW
Suite 300
Washington, DC 20036
www.720Strategies.com

SevenTwenty Strategies is an integrated public affairs, public relations and communications agency specializing in helping America’s top brands, government agencies and organizations listen to, engage and interact with their most important stakeholders — online and off. Using a savvy integrated mix of digital marketing, social media advocacy, grassroots/grasstops, earned media and issues management, SevenTwenty has supported the public education, stakeholder communications and grassroots recruitment programs of some of the nation’s most dynamic Fortune 500 companies, trade associations, government agencies and nonprofit organizations for the past 14 years.

SevenTwenty Strategies’ founding partners have been involved in developing and implementing successful advocacy and communications campaigns for a wide range of industry-leading clients for more than 20 years. We helped lead the movement that introduced Internet advocacy in the U.S. and specialize in providing integrated strategies to meet our clients’ dynamic communications needs. Learn more about us at www.720Strategies.com.


SOLOMON MCCOWN & COMPANY, INC.

177 Milk Street, Suite 610
Boston, MA 02109
617/695-9555
www.solomonmccown.com
@smchealthpr
hsolomon@solomonmccown.com

250 Park Ave, Suite 7088
New York, NY 10177
212/572-6239

Helene Solomon, CEO
Michal Regunberg, Senior Vice President
Ed Cafasso, Senior Vice President

It is an understatement to say that healthcare is undergoing a period of tectonic shifts and enormous pressures to improve quality and reduce costs, to change how providers are paid and to keep people healthier. Affiliations and mergers are happening at a rapid pace. How this gets communicated internally and to consumers is a challenge many organizations have to navigate.

Healthcare communications in this environment requires a combination of policy expertise as well as an ability to distill, package and disseminate the complex information to inform and motivate critical audiences, including government and community leaders, providers and the public.

SM&C has a proven track record and a dedicated team to help healthcare organizations carry out their mission through integrated communications programs, including message development, media and community relations, thought leadership, strategic partnerships, and issues management. Clients include: Atrius Health, Commonwealth Care Alliance, Delta Dental of Massachusetts, DentaQuest, ECG Management Consultants, Harvard Vanguard Medical Associates, Lahey Health, Massachusetts Developmental Disabilities Council, Massachusetts Medical Society, Neighborhood Health Plan, Press Ganey, and The New England Journal of Medicine.


SPECTRUM

2001 Pennsylvania Ave., NW
Second Floor
Washington, DC 20006
202/955-6222
jjs@spectrumscience.com
www.spectrumscience.com
www.globalhealthpr.com

John J. Seng, President & Chief Executive Officer; Chair, GLOBALHealthPR

Spectrum is a full-service health and science communications firm grounded in science and storytelling. Our clients are innovators in health care, developing breakthrough solutions that improve human health.

Spectrum’s experienced team of communicators understands the complex science behind our clients’ products and issues. We develop a nuanced understanding of their stakeholders and key audiences and how best to reach them, shaping a compelling story to differentiate in the market, drive product sales, and elevate or insulate against potential issues.

Spectrum leverages science to shape stories for major brands across a variety of organizations, from biopharmaceutical companies to medical device and diagnostics companies, consumer packaged goods, government, hospitals, health and wellness organizations, coalitions and beyond. Our unique partnership with 16 health-focused, independent communications firms — GLOBALHealthPR — provides our clients with reach in 23 global markets.


Susan Tellem

Susan Tellem, Partner at Tellem Grody Public Relations.

TELLEM GRODY PUBLIC RELATIONS, INC.

30745 Pacific Coast Hwy
Suite 243
Malibu, CA 90265
310/313-3444
www.tellemgrodypr.com

Susan Tellem, APR, RN, BSN, Partner
John Tellem, Partner
Dan Grody, Partner

More than 25 years ago, Susan Tellem, a registered nurse, used her knowledge of medicine to launch the largest health care public relations practice west of the Mississippi. After selling the agency, Susan went on to lead the health care practices at several other international PR firms before starting Tellem Grody PR, Inc. in 1994. Now partners with her two sons, John and Dan, the agency provides health care and biotech companies with publicity, public relations and social media support. From hospitals to corporations and medical devices to pharmaceuticals, TGPR knows medicine and science. The beauty of our health care practice is that we have expertise in entertainment and consumer products, as well as nonprofit PR and crisis management, so all these specialties can come into play when serving a health care client making us unique in our field. As an example of diverse programs, we are helping Marina Plastic Surgery, an international medical group, with a major branding project that incorporates all aspects of PR and social media, while working with California Poison Control to bring the poison prevention message to consumers through press briefings, SMS, social media and online games.


TONIC LIFE COMMUNICATIONS

North America Headquarters:
One South Broad, 12th Floor
Philadelphia, PA 19107
215/625 0111
www.toniclc.com

Global Headquarters:
22 Chapter Street
London, SW1P 4NP
+44(0) 20 7798 9900

Scott Clark, CEO
Maryellen Royle, President, North America

Tonic is where communications come to life. Whatever the challenge, Tonic Life Communications is dedicated to the pursuit of communications excellence in the areas of LifeScience (prescription medicines and devices) and LifeStyle (consumer health and well-being brands). Whether it is a breakthrough medicine, medical device, or consumer product, Tonic has the experience and insight to educate and engage key audiences that matter most.

Headquartered in London and Philadelphia (formerly Dorland Global Public Relations), Tonic has global reach. And through our Huntsworth Health family of specialized agencies, we reach an additional 30 countries, spanning more than 70 offices. If you are looking for an agency partner with a ‘can do’ attitude, you will feel right at home with Tonic.


Jennifer Gottlieb

Jennifer Gottlieb, Leader of Twist Mktg.

TWIST

55 Fifth Avenue, 13th Floor
New York, NY 10003
212/701-4600
Fax: 212/414-8459
info@twistmktg.com
www.twistmktg.com

Jennifer Gottlieb, President
Maura Bergen, Colin Foster, Mary Claire Duch and Megan Svensen, Managing Directors
Greg Reilly and Stephan Merkens, Group Directors

Twist is a fully integrated marketing communications company focused on creating customized business solutions for our clients. As part of the W2O Group, Twist is focused on pragmatically disrupting the status quo, offering breakthrough thinking and flawless execution to every assignment. Our creative and collaborative approach enables us to create personalized solutions for clients with a nimbleness to adapt in a world of rapid change.

Twist represents a diverse roster of clients spanning healthcare, beauty, consumer and corporate industries with an innovative client service approach. Building integrated teams of business experts from diverse backgrounds and specialties empowers Twist to understand what our clients need before they know they need it. Team Twist includes seasoned professionals from communications, content development, scientific strategy, account planning, research/analytics, media and engagement, web development, and creative services.

For more information, please visit http://twistmktg.com.


Chris Deri

Chris Deri, President of WCG.

WCG

60 Francisco Street
San Francisco, CA 94133
415/362-5018
Fax: 415/362-5019
info@wcgworld.com
www.wcgworld.com

Chris Deri, President, WCG Group

WCG is a global communications company offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products and entertainment. As part of the W2O Group, WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies. Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 350 employees serving clients from offices in San Francisco, New York, Atlanta, Minneapolis, Austin, Los Angeles and London. WCG’s seasoned professionals specialize in branding, design, digital, interactive, social and traditional marketing, location based marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns. The company was named the 2013 Digital Agency of the Year and Specialty Agency of the Year by The Holmes Report, was ranked #4 of Top Independent PR Firms and # 5 in Agency Business Report by PRWeek.

For more information, please visit www.wcgworld.com


WEBER SHANDWICK

919 Third Ave.
New York, NY 10022
212/445-8000
www.webershandwick.com

Laura Schoen, President, Global Healthcare Practice

At a time when the healthcare industry landscape is changing almost daily, the Weber Shandwick healthcare practice is at-the-ready to meet clients’ needs. Our seasoned healthcare strategists offer expertise in pharmaceuticals, biotechnology, medical devices, consumer health products, over-the-counter medications, public health, insurance and health maintenance organizations, healthcare associations, health systems and hospitals. We provide strategic, full-service public relations, including the following key offerings and services: scientific communications, digital communications, medical education, regulatory milestone communications, market seeding and development, new product launches, sustained patient awareness programs, disease awareness and prevention, clinical trial recruitment support, crisis management, advocacy group relations, health policy initiatives, alliance building and corporate communications/executive visibility.

Our Element Scientific Communications™ capability differentiates Weber Shandwick from competitors. Comprised of 14 full-time PhDs, in addition to MDs, science writers and medical editors worldwide, our Scientific Communications group helps clients effectively meet communications challenges regardless of audience. This highly-specialized team translates complex data, concepts and issues into multiple formats to engage and educate stakeholders. We partner with pharmaceutical and biotechnology companies, other healthcare organizations, non-profits and government agencies alike to engage their diverse constituents.

Clients include: Biopharmaceuticals: Boehringer Ingelheim, Daiichi, Johnson & Johnson, Lilly, Merck Serono, Novartis, and Roche. Public Health: The Bill and Melinda Gates Foundation, CMS supporting the federal exchange (Health Insurance Marketplace), as well as working with the following state exchanges: Massachusetts, Maryland, California, and Washington, D.C. Professional organizations: American College of Surgeons, SCAI, American Academy of Periodontology, American Academy of Orthopedic Surgeons, Florida Hospital Association and American Academy of Pediatric Dentistry.

Weber Shandwick is the nation’s first healthcare communications agency to be fully certified for promotional regulatory compliance.

 
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