ALLISON + PARTNERS
1708 Peachtree Street, Suite 100
Atlanta, GA 30309
Our healthcare team builds connections, shapes public policy and creates campaigns that make a difference for patients and providers. From winning epic battles in Congress to managing reputations for life sciences and other providers in local communities, we know healthcare like few firms do. We’ve positioned our healthcare clients to be more proactive — staving off attacks from the media and competitors, helped them build relationships with target audiences and ensured they had a voice to influence public policy. Our team has worked across the spectrum of healthcare sectors on every issue over the past 15 years including Medicare, Medicaid, the uninsured and health information technology. We understand that accomplishing your goals depends on a combination of public policy development, branding and messaging, coalition building, patient advocacy, issues management and consumer education. Our healthcare clients include publicly traded companies, national and state associations and nonprofits organizations.
CARMICHAEL LYNCH SPONG
110 North Fifth Street
Minneapolis, MN 55403
Julie Batliner, Managing Director
Erika Collins, Director of New Business
Carmichael Lynch Spong’s Living Well™ team members offer a broad range of expertise representing products, services and organizations that better people’s lives. We bring a broad perspective to an organization with experience working for nutraceutical manufacturers, healthcare providers and insurers, community-benefit organizations all the way to pharmaceutical companies. We understand the importance of taking complex information and distilling it to what really matters to our clients’ audience. Whether it’s customers, sales force, health care providers, registered dietitians, or regulatory agencies.
We reach stakeholders’ minds and hearts with our clients’ messages by communicating a story that highlights scientific innovations, while capturing the rational and emotional reasons to believe in a brand. We ensure our clients are trusted leaders in their fields for both consumer, professional and customer audiences, and we tailor our approaches for these key targets. By delivering simple and direct calls to action, we see results manifest as sustainable changes in behavior.
Chamberlain Healthcare Public
Relations President, Jonathan
CHAMBERLAIN HEALTHCARE PUBLIC RELATIONS
450 W 15th Street, Suite 405
New York, NY 10011
Chamberlain Healthcare Public Relations exclusively serves the global healthcare sector. Our team is passionate about translating science into messages that empower and inspire people to make meaningful decisions about their health. We offer a suite of communications services, including brand communications, corporate communications, media relations, advocacy relations, digital strategy, data communications, message and content development, and issues management. Founded in 1993, Chamberlain has longstanding relationships with pharmaceutical companies, biotech companies, patient and professional groups, and the healthcare media that cover them.
Chamberlain is a Chandler Chicco Company and part of inVentiv Health. Learn more about us at www.ChamberlainPR.com.
On behalf of health and well-being company Humana, Coyne PR introduced the nation to the “bus-cycle!” Humana provided the
nine-person pedal buses for free use by convention-goers at the
2012 Republican and Democratic National Conventions. The pedal buses provided a fun, social and shaded means to get around each
host city. The campaign was a huge hit with the media and public.
A Creston Health Company
111 Fifth Avenue
New York, NY 10003
Lenore Cooney, CEO, Cooney/Waters Group
Timothy Bird, President/COO, Cooney/Waters Group
Karen O’Malley, President, The Corkery Group
Sherri Michelstein, President, Alembic Health Communications
Cooney/Waters Group, ranked among the top health care agencies in the U.S., is a group of companies focused exclusively on health and science across many therapeutic areas and health sectors in North America and internationally. With more than 75 professionals in its new NYC-headquarters office, the Group includes three sister companies: Cooney/Waters (cooneywaters.com) now in its 20th year providing the full range of public relations and public affairs award-winning services to healthcare, pharmaceutical and biotechnology enterprises; Alembic Health Comms. (alembichealth.com) specializing in communications programs in the area of health advocacy; The Corkery Group (thecorkerygroup.com) an internationally recognized full-service firm with expertise in delivering focused issues-oriented communications for some of the world’s leading public and private health organizations.
To help health care industry clients reach the more than 50.5 million Hispanics living in the U.S. Cooney/Waters recently launched Cultúr Health (www.culturhealth.com) a new Hispanic health care communications service. Cultúr Health leverages cultural insights and healthcare communications expertise to help drive important healthcare messages to Latinos. For clients such as sanofi-pasteur and UCB, Inc. the company has developed multiple award-winning national, regional and grassroots programs to reach Hispanics who are at greater risk for many treatable diseases.
Cooney/Waters is a founding member of The Health Collective Network (thehealthcollectivenetwork.com), a multi-national specialist consultancy dedicated to developing and managing healthcare communication programs across international markets with global and local connections and expertise.
COOPERKATZ & CO. INC.
205 Lexington Avenue, 5th Floor
New York, NY 10016
Andy Cooper, Principal
Ralph Katz, Principal
Anne Green, President / CEO
CooperKatz & Co. offers full-service public relations capabilities to a national client base. The firm has deep expertise supporting health providers and payers, as well as non-profits and consultants focused on health industry issues.
Recent experience includes: The Physicians Foundation, a nonprofit organization advancing the work of practicing physicians; AHIMA (American Health Information Management Association); Capgemini Health (acquired by Accenture), a leading consultant to healthcare organizations; Noblis Center for Health Innovation, a non-profit group providing strategic thinking for health organization’s planning and performance; U.S. Preventive Medicine, a company working to advance the nation’s focus on prevention; and Queens Vanguard Center of the National Children’s Study, a federal research project on child health.
CooperKatz offers a portfolio of capabilities that include brand development, communications strategy, program development, media relations, social media engagement and creative services. The firm’s resources also include designing/producing meetings, events, business presentations, video/multi-media elements and collateral materials.
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas
New York, NY 10018
Tom Coyne, CEO, email@example.com
Rich Lukis, President, firstname.lastname@example.org
Kelly Dencker, Senior VP,
Kevin Lamb, VP, email@example.com
Linda Bernstein Jasper, VP, firstname.lastname@example.org
Lisa Wolleon, VP, email@example.com
Coyne PR is one of the leading independent full-service public relations firms in the country, representing an impressive collection of international corporations, top national brands, high profile events and first-class organizations. Named 2011 Small Agency of the Year (The Holmes Report), and a winner of a 2009 Silver Anvil Award for its work in the health care sector, no agency possesses a better combination of unbridled creativity, limitless enthusiasm, strategic approach, and impeccable integrity and client service than our nationally recognized firm. The agency’s award-winning health practice, Coyne Health, represents clients across three key pillars of the health care landscape — health and wellness, medical and science, and advocacy and cause. With its unique strategic planning model, ActivationHealth, Coyne Health goes beyond awareness and focuses on activating brand stakeholders to drive outcomes. The practice combines deep expertise and insights in emerging medical science, a wide range of therapeutic categories, healthcare IT innovation and payor and provider landscape with Coyne’s core creative DNA and the agency’s award winning digital practice to deliver truly breakthrough ideas.
705 Melvin Avenue
Annapolis, MD 21401
Raymond Crosby, President
Denise Aube, Vice President, Healthcare Practice
For more than 35 years, Crosby has helped healthcare clients Inspire Actions That Matter™ — actions that positively impact people’s lives and make a real difference for individuals, families, communities and society.
The firm’s Healthcare Practice serves hospitals and health systems, health plans, physician groups, technology and service providers, seniors housing, health advocacy groups and government agencies.
Services include marketing research and planning, brand development, integrated communications programs, public relations, community and multicultural outreach, online marketing, PSAs, and social marketing and behavior change campaigns.
Crosby ranks among the top agencies in the Mid-Atlantic region. Clients include Kaiser Permanente, Saint Agnes Hospital, Ameritox, Agency for Healthcare Research and Quality (AHRQ), Social Security Administration, Veterans Health Administration (VHA), Health Resources and Services Administration (HRSA), and the National Investment Center for Seniors Housing & Care Industry. Headquartered in Annapolis, Md., Crosby also has offices in Washington, D.C.
11675 Rainwater Dr., Ste. 300
Alpharetta, GA 30009
Brad Dodge, CEO
Dodge Communications, a fast-growing, award-winning agency serving emerging and established healthcare brands, helps companies build awareness, demonstrate thought leadership and generate demand. By enabling the convergence of public relations, marketing and digital media disciplines, Dodge’s integrated communications approach allows clients to navigate an increasingly complex healthcare landscape for sustainable, measurable results. The knowledge, contacts and talent Dodge offers artfully combines effective and powerful positioning with precise message definition, skillful execution and dependable reach to positively influence key decision makers and stakeholders. With a passion for providing excellence in client service, Dodge has an impressive track record for client growth and retention and consistently delivers strategies that engage prospects, optimize interactions and promote business.
400 First Avenue North, Suite 700
Minneapolis, MN 55401
Tom Lindell, Managing Director
Exponent is a fast-growing public relations agency based in Minneapolis, Minn. The agency has developed a dynamic, modern approach to PR — one that infuses creativity and leverages the power of digital and social media to create believers in a brand.
Exponent has an impressive track record with a range of leading healthcare organizations, including pharmaceutical companies, medical device manufacturers and not-for-profit health care associations. Clients include Medtronic Foundation, Novartis, Starkey Hearing Technologies and IBA Particle Therapy.
Exponent's understanding of this complex industry ensures that clients have visibility and a strong voice in the fast-moving marketplace. The agency has shaped professional relations programs, designed public awareness campaigns and counseled clients through crisis situations.
Exponent is a division of Colle+McVoy, which is owned by MDC Partners (NASDAQ: MDCA).
FINN PARTNERS HEALTH
301 East 57th Street, 4th Floor
New York, NY 10022
Miriam Weber Miller, Practice Head
Finn Partners leverages expertise and experience across a wide range of HC sectors, including consumer health, health policy and public affairs, health services, non-profit and health information technology. The organization also has a growing focus on the life sciences and specialty pharma industries, with particular emphasis on helping clients navigate the world of investor and corporate communications.
Our approach to serving all of these sectors is a deep understanding of the unique and challenging needs of each, combined with a unified approach to strategic planning, media relations and digital visibility. This ensures that both the company and its place in the healthcare paradigm are well-positioned for business success.
At the account level, this philosophy has translated into broad-based programs with a range of state and local agencies, hospitals, provider and other for- and non-profit health organizations. We deal with issues that have real impact on people’s lives and our programs have real impact for our clients among all of their target audiences.
Tactically, we have led significant capital campaigns—creating key messages for potential donors, fashioning them into targeted video and printed materials, and building the most effective media and digital strategies to support broad-based distribution, penetration and success. We educate and empower consumers about crucial health insurance decisions. We ensure that our clients’ messages and actions impact the audiences that matter to them.
We realize that the issues we tackle are important not only to our clients, but to consumers — as healthcare touches every person in many ways. For us, this means that doing our job well means people live better lives. This is a responsibility we work hard to earn — and keep — every day.
Clients in the health arena include the American Association of Orthodontists, Long Beach Memorial Center, the American Kidney Fund, Barlow Respiratory Hospital, Los Angeles County Department of Health and Pelican Biopharma.
FRENCH | WEST |
112 E. Hargett Street
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Principal
French|West|Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 in Raleigh, N.C. by agency Chairman & CEO Rick French, FWV now employs 70 public relations, advertising and digital marketing experts among its offices in New York City, Tampa, Dallas and Los Angeles.
Ranked the #24 firm for healthcare PR by O’Dwyer’s, FWV’s category experience includes work on behalf of private and clinical practices, research labs, health IT companies, laboratory and medical device manufacturers, drug development firms, weight loss centers and large pharmaceutical manufacturers.
FWV specializes in helping its healthcare clients increase brand awareness among key decision makers for their product lines and services through targeted media outreach, advocacy marketing campaigns, public affairs, special events, trade show support, emerging media applications and crisis communications.
FWV’s present and past healthcare clients include The Jimmy V Foundation for Cancer Research (JVF), O2 Fitness, Pfizer, GlaxoSmithKline, Isagenix, New Hope Fertility Center, bioMérieux, Structure House, Wellspring, University of North Carolina Institute for Pharmacogenomics and Individualized Therapy, A4 Health Systems, Cardinal Health, CeNeRx, Foresight, MDeverywhere, Medcryption, Proctor & Gamble (Prilosec), Southtech, Sterling Healthcare and WakeMed.
In addition to its portfolio of healthcare clients, FWV works with many of the world’s leading companies and brands, including global power and automation technology leader ABB, SAS, RBC Bank, Melitta Coffee, Moe’s Southwest Grill restaurants, spirits company Hood River Distillery (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky) and the U.S. Polo Association. The agency’s fully integrated creative and digital team provides award-winning advertising, graphic design and digital and social media services for a wide range of clients.
200 Fifth Ave., 7th Floor
New York, NY 10010
Wendy Lund, CEO
GCI Health is an award winning, forward-thinking healthcare public relations agency powered by best-in-the-business professionals.
WPP’s only specialty healthcare public relations company, GCI Health was named Healthcare Agency of the Year by The Holmes Report in 2011 and continues to garner industry accolades, as shown by back-to-back SABRE wins in the Pharmaceutical Campaign of the Year category in 2011 and 2012. With offices in New York, Atlanta, Los Angeles, San Francisco, Boston, Chicago, Toronto and the U.K., GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of health media, high science, digital health strategy, consumer activation, crisis management, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting.
GOODMAN MEDIA INTERNATIONAL, INC.
750 Seventh Avenue
New York, NY 10019
Tom Goodman, Founder and CEO
Henry Miller, COO
Goodman Media International, Inc. is a leading public relations firm specializing in media relations (traditional, digital, and social media) for major corporations and nonprofit organizations and has extensive experience in healthcare. We represent major healthcare providers, leaders in healthcare improvement, healthcare-related foundations, and product manufacturers.
We raise the visibility of our clients through the media, design and implement award-winning communications campaigns, orchestrate advocacy initiatives, elevate thought-leadership, promote research, and manage event promotion. Our clients include, among others, Hospital for Special Surgery, Institute for Healthcare Improvement, Intermountain Healthcare, Lustgarten Foundation (for pancreatic cancer research), Spectrum Health, and initiatives such as Common Good’s campaign for the creation of specialized health courts.
Goodman Media was founded in 1996 by Tom Goodman, former head of communications for CBS Inc. and, earlier, CBS News.
9 Harcourt Street
Boston, MA 02116
Phil Greenough, President, Founder
Brand storytelling is the unique differentiator that makes Greenough one of the industry’s best-kept secrets. The difference starts with its agency model: each client is assigned a seasoned account services leader who taps distinct media, content and social media teams. As clients navigate headline issues ranging from healthcare reform and personalized medicine to mHealth, ICD-10 and healthcare informatics, Greenough’s disciplined teams keep a 24/7 watch. The media team, comprised entirely of former journalists and editors, does nothing but engage media. Meanwhile, the social media team is listening to the voice of the customer, helping set and reset content strategies and identifying opportunities for maximizing insights across the marketing mix (from web and print collateral development to video production, digital marketing and paid media). With a diverse, but strategically interconnected client base that includes organizations such as Tufts Network Health, Thermo Fisher Scientific and the Cam Neely Foundation for Cancer Care, Greenough is singularly focused on driving awareness, affinity and action for its carefully selected clients in healthcare and related disciplines.
GYMR Partners Patrick McCabe and Sharon Reis.
GYMR, LLC (getting your message right)
1825 Connecticut Ave., N.W.
Washington, DC 20009-5708
Patrick J. McCabe, Partner Sharon M. Reis, Partner
Karen Waller, Becky Watt Knight, Virginia Bader, Judi Kennedy, SVPs
Michael Warner, VP
Susan Levine, Senior Counselor
GYMR is a Washington, D.C. based public relations agency that provides health/healthcare clients with strategic communications that capitalize on the dynamics unique to Washington. GYMR’s unique strength is the background of its team - government, advocacy, associations, foundations, corporations and nonprofit organizations - who execute strategies that include image and alliance building, public education campaigns or media relations to harness the formidable forces of Washington and produce successful results for clients. The agency has counseled a wide range of clients, including trade associations, health voluntary organizations, coalitions, foundations, corporations, federal and state agencies and nonprofit groups.
Partial Client List: AdvaMed, American Academy of Family Physicians, American Board of Internal Medicine, American Psychiatric Association, American College of Neuropsychopharmacology, Avalere Health, Banner Alzheimer’s Institute, Bravewell Collaborative, Campaign For Tobacco-Free Kids, Digestive Disease Week, Health Affairs, National Institutes of Health, Research!America, Robert Wood Johnson Foundation, Society for Healthcare Epidemiology of America, The Gordon and Betty Moore Foundation, The Vision Council, and University of California at San Diego (ADNI).
1030 15th St., N.W., #600E
Washington, DC 20005
Garry Curtis, President & CEO
Celebrating 39 years, Hager Sharp Inc. provides communications and public relations services to clients who want to make a difference in health communications. Firmly rooted in social marketing and behavior change theory, Hager Sharp is a leader in national health and public information programs. Hager Sharp, an employee-owned firm, delivers highly personal service and creativity in strategic planning, design and implementation of award-winning national health media campaigns, often concentrating on multicultural outreach. We are partners with our clients in a full-circle approach to changing behaviors so people can lead healthier lives.
Current health clients include: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK); Office on Women’s Health; Annie E. Casey Foundation’s KIDS COUNT; President’s Cancer Panel; ALS Association; Pharmacy Technician Certification Board; and Centers for Disease Control and Prevention.
These health campaigns include a full range of communications support comprising audience research, message development, engaging partners, producing targeted materials for healthcare professionals, the media and the public — especially at-risk audiences; generating media attention and creating community networks.
HERSHEY CAUSE COMMUNICATIONS
Los Angeles, CA 90025-2591
R. Christine Hershey, President and Founder
Hershey Cause Communications is a national award-winning strategic communications firm based in Southern California. We work with Fortune 1000 companies, foundations and nonprofits to create effective communications that facilitate social change. We are experts in internal and external communications, public relations, branding, marketing, social media and research analysis. We create strategy plans, trainings, tools and resource guides. And we are passionate about what we do. We believe that strategic communications can change the world.
Our healthcare team is comprised of senior-level strategists with deep experience in health care, from provider marketing to public health initiatives to health reform at the national and local levels. Our clients include Kaiser Permanente, City of Hope, Children’s Hospital Los Angeles, Dr. Susan Love Research Foundation, The Institute of Medicine, The California Endowment and many others. We have over over 35 years of experience, are a certified women-owned business, B Corporation and green business, and we want to change the world with you. After all, we know that good works.
JARRARD PHILLIPS CATE & HANCOCK, INC.
The Horse Barn at Maryland Farms
219 Ward Circle, Suite 3
Brentwood, TN 37027
Jarrard Phillips Cate & Hancock, Inc. is a national healthcare public affairs firm singularly focused on helping the leaders of today’s healthcare organizations use the tools of politics and communications to win their strategic goals during times of challenge or change.
With offices in Nashville and Chicago, our team of former political operatives, journalists and healthcare marketers develops and manages successful campaigns for hospitals and health systems throughout the United States. We help them navigate high stakes issues such as: organizational restructuring; mergers and acquisitions; crisis management; reputation management; re-engineering of communications & marketing departments; and re-positioning of companies, hospitals and service lines in new and existing markets.
We understand the complex pressures that drive the industry, and bring the intensity, intelligence and discipline – the cornerstones of every good political campaign — to the healthcare arena. For more information, visit www.jarrardinc.com.
Princeton Corporate Center
5 Independence Way, Suite 300
Princeton, NJ 08540
John F. Kouten, CEO
David Avitabile, President
David Patti, Senior Vice President
JFK Communications, Inc. is an innovative provider of creative communications solutions for the life sciences and healthcare industry.
As a cutting edge shop, JFK employs the latest in digital, interactive and social media strategies in concert with traditional media channels to achieve communications objectives in an increasingly complex and ever evolving healthcare environment.
At JFK we focus on your needs. We listen, we learn, we interact and we counsel. We seek partners, not clients.
Our extensive industry experience along with our world-class communications expertise has attracted global, blue chip organizations across a broad life sciences spectrum. In addition to traditional life sciences companies, JFK Communications works with contract research organizations, contract manufacturing organizations, health information/IT companies, hospital systems, and healthcare payers, as well as healthcare advocacy and professional organizations.
JFK’s managing partners, John F. Kouten and David Avitabile, foster a corporate culture of superior service, creative programming and measurable results. Our working environment is fast paced, supportive, creative, challenging and team-oriented.
JFK’s seasoned staff has its finger on the pulse of a dynamic healthcare universe, and we hate wasting time on yesterday’s strategies. We are engaged and passionate about our industry. We love helping our partners understand not only where we are today, we help them see what the landscape will look like next year and five years from now. We understand the new U.S. healthcare environment and how it will impact organizations here and around the world.
Also visit our sister company, BioCore Medical Communications. (www.biocoremedcomms.com).
1420 K Street, N.W., Suite 1050
Washington, DC 20005
Carrie Jones, Principal & Managing Director
Ken Deutsch, Executive Vice President
Valerie Carter, Sr. Vice President
Berna Diehl, Sr. Vice President
JPA is an award-winning health communications firm known for crafting targeted, high-impact programs for non-profit, pharmaceutical and government clients. By applying our influencer relations model, JPA identifies and engages stakeholders that can be leveraged to most effectively deliver our clients’ messages to key audiences.
JPA has cultivated a seasoned team specializing in medical and science communications. As the fastest-growing health communications company in the United States, our commitment to providing the highest quality services to our clients is at the core of JPA’s continued success. Not only do we treat every aspect of our clients’ business as we do our own, we partner with our clients during every stage of a campaign to ensure measurable results.
JPA is a woman-owned agency with offices in Washington, D.C., Cambridge, Mass. and Paris, France.
23 Hubbard Road
Wilton, CT 06897-3045
Bruce M. Likly, Principal
Elizabeth D. Likly, Principal
Kovak-Likly Communications is a leading, independent public relations and marketing communications firm focused on the pharmaceutical, biotech and medical technology industries.
Kovak-Likly distinguishes itself from other public relations agencies, by providing marketing counsel above and beyond public relations activities.
Kovak-Likly’s industry and public relations experience enables the team to solve their clients’ most challenging business problems; making Kovak-Likly trusted advisors and part of your corporate marketing team.
Kovak-Likly has successfully formed close working relationships with a select number of health care clients since 1985.
Together, we will strengthen your voice in the marketplace.
LAMBERT, EDWARDS & ASSOCIATES
47 Commerce Avenue
Grand Rapids, MI 49503
Jeffrey T. Lambert, President
Don Hunt, Managing Director, Health Care Practice
Named the 2010 PRWeek Small Agency of the Year, Lambert, Edwards & Associates (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. As Michigan’s only statewide firm, LE&A serves middle-market companies and national brands in five practice areas: Health Care, Automotive, Consumer, Financial Communications and Public Affairs. LE&A has posted 12 consecutive years of growth, been listed on the Inc. 5000 Fastest Growing Companies in America for four straight years, earned four Silver Anvil awards, and won 2011 Bulldog Best Integration of PR and IR and 2012 Bulldog Best New Product Launch.
LE&A’s Health Care Practice spans large-scale, integrated campaigns to specialized projects and new product and milestone announcements for all levels of organizations in the health care arena — from pharmaceutical manufacturers and marketers to hospital and insurers, medical device makers, biotech companies and drug developers. LE&A has assembled a team from corporate, global agency and Wall Street backgrounds that have been on the front lines and on the inside, working in sync with the C-suite, sales and marketing, legal, HR and regulatory.
We provide full-service communications ranging from strategic corporate positioning and brand development/awareness to professional education campaigns and media relations, including national, regional, local, trade outreach and social media strategy/online engagement programs. Most importantly, LE&A’s award-winning programs yield tangible results that help clients achieve their business objectives and support improved industry awareness.
500 Washington Avenue South
Minneapolis, MN 55415
LaBreche is an award-winning unified marketing agency. We believe in unified marketing where channels are tied together for greater impact, and closely tied to your lead nurturing process. Ours is a closed-loop philosophy, meaning that your strategy is refined and optimized based on incoming data and outcomes.
Our digitally-infused communications programs help you send your customers the right message at the right time through the right channel with meaningful measurement every step of the way.
LaBreche has deep experience in the health care and wellness industries with strategists, content creators, channel specialists and technologists who all know how to discover, develop and collaborate around health care marketing innovation.
16 East 34th Street
New York, NY 10016
Ken Makovsky, President & CEO
Gil Bashe, EVP, Health, Practice Director
Kristie Kuhl, SVP, Health, Deputy Practice Director
Tom Jones, SVP, Health
Lee Davies, GVP, Health
Makovsky Health is a leading communications agency for the healthcare industry with expertise and deep knowledge across a range from consumer health to ultra-orphan mediations. Makovsky brings product support, corporate communications and issues management to new engagement levels. Success requires aligning opinions through media, advocacy and policy efforts. Value — of innovation and brand — is recast by social media, and ensuring science and patient concerns are addressed clearly is more challenging. Makovsky leaders are renowned experts in product communications, patient advocacy, media relations and issues and policy engagement. Our approach works. Makovsky Health maintains a significantly high client-retention rate. Select 2012 clients include: AcelRx, Alexion, Bristol-Myers Squibb, H. D. Smith, Hyperion Therapeutics, Ipsen, Kowa Pharmaceuticals, and Navidea.
MARINA MAHER COMMUNICATIONS
(MMC) HEALTH AND WELL BEING
830 Third Avenue
New York, NY 10022
Marina Maher, President
Diana Littman Paige, EVP/Health & Well-Being Practice Director
Debra Gaynor, Chief Business Strategist
Michele Schimmel, Managing Director
Julian Fleming, Managing Director
Kelly Cacioppo, Group SVP
Jennifer Tepper, Group SVP
Christina Corso, Group SVP
Marina Maher Communications (MMC) is celebrated for our creativity. We create award-winning campaigns that motivate consumers and patients to take action and drive business results. Our work has consistently been recognized by clients and the industry with awards for client campaigns and for the agency itself. In 2012 the agency was named Healthcare Agency of the Year by The Holmes Report — an achievement of which we are enormously proud.
MMC’s deep knowledge of consumers gives MMC Health & Well-Being a creative edge over traditional healthcare and health public relations agencies. While we represent many products targeted to both men and women, MMC specializes in marketing to women as the Chief Medical Officer for themselves and their families.
MMC Health & Well-Being helps health and medical brands build emotional connections with consumers through a strategic approach that blends consumer understanding with a deep knowledge of science. We make medicine and science relevant to patients, physicians and other healthcare influencers by bringing together the best of two key disciplines: expertise in consumer marketing and grounding in scientific and industry knowledge.
We create breakthrough health public relations programs for Rx and OTC medicines, devices and diagnostics that mobilize brand advocates through traditional and social media, DTC events, key influencers and innovative partnerships.
MMC’s focus on employee support and development is frequently recognized by the industry. In 2012 the agency was named one of the “Best Places to Work” by AdAge.
In November 2011, MMC joined the Omnicom network. We can now service business on a global basis and provide clients with seamless access to 360-degree global marketing services.
MARX LAYNE & COMPANY
31420 Northwestern Highway
Farmington Hills, MI 48334
248/855-6777, ext. 105
Michael Layne, Managing Partner
Since 1987, our Healthcare group has provided communication and marketing support to pharmaceutical companies, insurance companies, healthcare facilities and medical groups by applying a strategic array of communication tools and deep experience.
Our account team includes executives with extensive healthcare marketing backgrounds. We work regularly with trade, print and broadcast journalists covering a broad range of health issues. Our experience includes work with the state’s largest hospice, a global pharmaceutical manufacturer, a statewide coalition of healthcare professionals, medical practice groups and individual physicians.
Together with our Public Affairs practice, our Healthcare group is knowledgeable about consumer concerns and public policy discussions involving senior care issues, health insurance benefits, prescription costs and importation, home care, Medicare and Medicaid strains and other high-impact subjects.
Our areas of expertise include public relations counsel, media relations, media training, reputation management, speech writing, digital marketing, social media, public affairs, employee relations, special events, branding and graphic design and adversity communications.
MCS HEALTHCARE PUBLIC RELATIONS
1420 State Highway 206
Bedminster, NJ 07921
Joe Boyd, CEO
Jeff Hoyak, President
Todd Forte, Executive VP
Brian Thompson, Senior VP
Creativity. Service. Results.
For more than 25 years, MCS Healthcare Public Relations has focused solely on healthcare. Because our industry is always evolving, we’re constantly adapting. From communicating the in-depth science behind groundbreaking therapies, to supporting advocacy groups and other organizations making a difference, we are in step with the issues and trends that impact the practice and delivery of medicine throughout the world.
MCS, through a well-established network of independent public relations agencies, operates in Canada, and most Western and Eastern European countries. With experience in virtually every therapeutic category, we provide our clients with a multitude of services, including product and corporate communications, issues management and crisis communication, media relations and media training, advocacy relations, business-to-business PR, and social media counsel.
Current clients include Merck, Genentech (Roche), Becton Dickinson, CSL Behring, Daiichi Sankyo Co. Ltd., MannKind Corporation, Qforma, PDR Network, Pernix Therapeutics, ParaPRO, LLC and the Head & Neck Cancer Alliance. For more information visit www.mcspr.com or follow us on Twitter @MCSHealthcarePR
OGILVY PUBLIC RELATIONS
636 11th Avenue
New York, NY 10036
Kate Cronin, Managing Director, Global Healthcare
Ogilvy PR is a recognized trailblazer in communications, supporting clients in virtually every sector of the healthcare industry. To meet the evolving, complex needs of the healthcare industry, Ogilvy PR’s Global Healthcare Practice is now fully integrated with Ogilvy & Mather’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, creating a fully integrated 360-degree healthcare offering. Our clients are the world’s top pharmaceutical, biotech and medical technology companies, the nation’s principal public health agencies and the industry’s foremost opinion-leading advocacy organizations. At our core is the drive for unmatched creativity instilled by David Ogilvy, the founder of our firm.
Every day, we help many of today’s most important therapies build a strong reputation and a solid market share. We actively engage with stakeholders in the healthcare community and help patients understand and act upon new information related to their health and well-being. We offer clients a full-range of services, including product communications, social marketing, consumer health, issues management, interactive media, public policy, corporate and executive visibility, and third-party relationship building. We enjoy and are passionate about our work, and thrive on finding solutions for today’s challenging business needs in the healthcare sector.
Headquartered in New York, we partner with clients throughout the world from our offices in 60 markets across North America, Europe, Asia, Australia, Latin America and Africa.
OPEN CHANNELS GROUP
101 Summit Ave, Suite 208
Fort Worth, TX 76102
Tonya Veasey, Malizy Scruggs, Chris Turner and Larry Powell, Principals
Based in Fort Worth, Texas, Open Channels Group (OCG) is a full-service public relations agency specializing in multicultural communications, public participation and digital communications. Our team works in collaborative partnerships with our clients to connect with the diverse communities and customers they serve.
Our health care experience includes working closely with a major hospital system to effectively communicate community benefit initiatives to key opinion leaders and the general public, research community benefit impact, develop communications planning around community health assessment surveys, conductmarket research, and support social media and digital efforts. OCG has alsoworked with a Medicare/Medicaid provider and a large multi-specialty physicians group.
We help health care providers tell their unique stories so that you can focus on what you do best — saving lives and making people better.
PADILLA SPEER BEARDSLEY
1101 West River Pkwy., #400
Minneapolis, MN 55112
Janet Stacey, Vice President
Dave Folkens, Director
Padilla Speer Beardsley is a nationally recognized integrated communications firm with headquarters in Minneapolis and an office in New York City. Our firm has extensive healthcare experience in both B2C and B2B marketing with award-winning capabilities in advertising and branding, digital and social media, crisis/critical issues management, investor relations, media and community relations, corporate communications and market research.
We specialize in product launches, reputation building, communication and content strategy, and awareness and education campaigns. Our client roster is diverse across health providers and plans, medical technology, life sciences, pharmaceuticals and nonprofits. Specific clients include Merck, Medtronic, Be The Match®, RTI Biologics, ArthroCare Spine, UnitedHealth Group, Optum, Tornier, Cardiovascular Systems, Torax Medical, IntriCon, Express Scripts, Allina Health, Sanford Health, Mercy Medical Center, among others.
As a founding member of the Worldcom Public Relations Group, our global clients have access to the local-market knowledge of our 108 partner firms in 96 cities on six continents.
Partner in The Worldcom Public Relations Group
1 E. Wacker Drive
Chicago, IL 60601
Dorothy Oliver Pirovano, CEO
With clients from advocacy organizations and medical and allied health associations to Fortune 100 corporations and start-ups; pharma, device manufacturers, biotechs and hospital suppliers; hospitals and health systems; retail; accrediting agencies; payers and consultants, PCI knows healthcare audiences first-hand. We understand what makes them tick and know the words that will resonate and prompt engagement.
For nearly all of our 50 years, PCI has had a concentration of healthcare clients; today it represents more than half of our business.
Healthcare is an international practice for us — 20+ national and international medical and dental associations; a growing network of cancer treatment centers; start-ups looking for visibility; university health systems. We launch products and manage lifecycle communications; run consumer awareness and screening programs on a turn-key basis; develop professional relations campaigns designed to draw referrals; create and manage social media platforms including efficient online newsrooms and content-rich websites.
More than 80% of our new business comes through referrals and personal recommendations from our clients; more than 50% of our healthcare clients have stayed with us five years or more (with a number topping 20 years).
Our staff knows healthcare —inside and out. Our clients benefit.
Pollock Communications sparks dialogue about constipation from medication with an oversized prescription drug bottle in Penn
Station, as part of an integrated creative campaign to promote the benefits of Senokot laxatives.
665 Broadway, Suite 1200
New York, NY 10012
Louise Pollock, President
Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for health & wellness clients. Founded in 1991, Pollock has pioneered communications for healthcare and well being, including bringing laxatives out of the closet and making tea the healthy drink of the new millennium. We know how to capitalize on emerging health and wellness trends in a credible way, with media, consumers and health professionals. Our knowledge of the latest research and science in the healthcare arena and our understanding of food and drug policies enables us to deliver actionable consumer and market insights and practical health & lifestyle wellness benefits for brands and commodities.
Our network of connections includes medical doctors with on-air and editorial experience who can address the healthcare issues that are top-of-mind for today’s editors and reporters — including those who serve as trusted “watchdogs” for family gatekeepers. We have developed innovative social media programs to reach the key consumer, health & wellness influencers online. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media health professionals and celebrities who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
Ajinomoto Food Ingredients, LLC, Brassica Protection Products, LLC , Cranberry Institute,l Cranberry Marketing Committee, PepsiCo Global Nutrition Group, Purdue Products, Slow-Mag Tablets, Tea Council of the USA, Unilever Brands: Promise, Country Crock, I Can’t Believe It’s Not Butter, Wish-Bone Dressings, Breyers, Popsicle and Klondike, USA Rice Federation.
RED SKY PUBLIC RELATIONS
404 South 8th Street, Suite 400
Boise, ID 83702
Jessica Flynn, CEO
Steph Worrell, CSO
Healthcare organizations transform lives on a daily basis. Red Sky’s integrated team has deep understanding of communicating within this complex industry, and our collaborative relationships ensure that our clients have a strong voice in the global dialogue about healthcare and its evolving role. With expertise in change management communication, internal team engagement, community outreach and cause marketing campaigns, Red Sky helps organizations strategically communicate in this highly-regulated, dynamic and competitive environment. The agency brings its expertise to bear working with health systems, insurance corporations, regional medical centers, community hospitals, health technology companies, state health and welfare departments, cosmeceutical manufacturers and community wellness initiatives. When it comes to passion, complexity and the opportunity to improve lives, the healthcare industry has no equal. Red Sky enables your stories to be heard and your impact felt through a powerful blend of industry experience, expert counsel and communication support.
209 10th Avenue South, Suite 404
Nashville, TN 37203
915 Saint Vincent Avenue
Santa Barbara, CA 93101
Brandon Edwards, CEO
Joanne Thornton, CAO
Phil Stone, COO
Bob Berra, CSO
Kriste Goad, CMO
Brandon Edwards, Joanne Thornton, Phil Stone, Bob Berra, Kriste Goad
ReviveHealth is the leading strategic communication firm for companies in Health Services, Health Technology, and Healthy Living who are facing tough challenges and big opportunities. We’ve dealt with nearly every type of business challenge in every sector of health care, and we have the expertise to translate health care into simplicity. Our ability to bring together business, policy, technology, and communication expertise enables us to execute business and consumer strategies critical to our clients’ success. We are consistently recognized by PRWeek, The Holmes Report, and O’Dwyer’s for creating strong agency culture, strategic excellence, and client results. Our clients include physician organizations, health care industry associations, health technology companies, wellness and population health companies, major hospitals and health systems, and academic medical centers.
RF | BINDER
950 Third Avenue, 7th Floor
New York, NY 10021
Amy Binder, CEO
RF|Binder has extensive healthcare communications experience. Whether our clients are multinational pharmaceutical companies, biotech startups, public health agencies or non-profit healthcare associations, we provide senior level involvement, research-based strategies and a commitment to results. We recognize that successful organizations demand more forward thinking communications approaches and our strategic plans are tailored to target the increasingly fragmented marketplace.
Our capabilities and experience include product launches, brand extensions; public education campaigns; brand positioning and reputation management; establishing/enhancing thought leadership; building grassroots support for products and policies; crisis management; investor relations, and cultivating mutually beneficial relationships with advocacy groups and institutions. RF|Binder’s strategic public relations approach can help clients develop the right communications strategies, differentiate from the competition and successfully connect with their audiences.
With growing consumer and media attention on healthy living, RF|Binder helps brands understand the drivers of consumer decision-making, especially that of the empowered citizen patient. We have helped to establish many of the world’s most recognizable, household brands by providing consumers with the information and resources needed to manage their lives.
95 Route 17 South, #202
Paramus, NJ 07652
Chris Rosica, President
Rosica Communications has a well-earned reputation for delivering national results for its healthcare clients. Established in 1980, Rosica combines the resources and depth of talent of a large agency with the personalized attention of a boutique firm. The Rosica senior-level team has earned the trust of clients and colleagues at global pharmaceutical, healthcare technology, life sciences, animal health, OTC, medical devices, B2B and consumer health products companies.
Its strong credentials in areas important to healthcare include product launches; media relations, both traditional and online; public affairs, including disease awareness, patient advocacy, policy support and community relations; corporate communications, including crisis and issues management; corporate social responsibility programs; and internal communications.
Rosica has maintained long-term client relationships with global pharma, medical technology, animal health and life sciences companies; a national healthcare industry association; and makers of products necessary to family health, hygiene and infection prevention.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Susan Goldstein, Global Head of Health & Wellness
As one of the recognized industry leaders in providing global, national and regional communications services to pharmaceutical and biopharmaceutical corporations, medical device companies, trade associations and non-profit organizations in the healthcare sector, Ruder Finn Healthcare has extensive expertise in promoting and branding drugs across all therapeutic categories, from first-in-class specialty treatments to mass market consumer drugs. Ruder Finn specializes in launching new therapies and bringing new life to seasoned drugs in need of reinventing through media relations, thought leadership, consumer engagement, advocacy relations, online engagement and community building, marketing and public affairs. Ruder Finn Healthcare offers a truly integrated approach, as the agency embeds social media into all aspects of PR and has spearheaded the development of online advocacy and patient communities and assisted pharmaceutical clients in navigating the complexities associated with the current social media environment. Ruder Finn Healthcare has deep relationships with advocacy organizations and regularly works to broker partnerships between associations and clients to establish innovative platforms and break new ground in communicating branded and non-branded information. Our media approach and strategies consistently produce front page, high-visibility coverage. Ruder Finn also has a demonstrated track record of conducting high-impact wellness campaigns addressing OTC medicines, skincare products, food and nutrition issues, and products/services to promote exercise and weight loss.
Clients include Novartis, Bristol-Myers Squibb, AstraZeneca, Pfizer, Abbott Laboratories, Shire, Forest Laboratories, Council for Responsible Nutrition, American Urological Association Foundation, Michael J. Fox Foundation, the Intercultural Cancer Council and NAPNAP.
SAM BROWN INC.
303 W. Lancaster Ave., #145
Wayne, PA 19087
Laura M. Liotta, President
Sam Brown Inc. is a leading independent, healthcare communications agency formed in 1999 on the principle that a new approach was needed to provide a higher level of Public Relations attention, service and value to the pharmaceutical and biotechnology industry.
Sam Brown Inc. is a unique, network-based agency with only senior-level, dedicated professionals running all accounts, supported by a large network of specialists. Client account teams are individually customized based on team expertise and the type of communications support required.
This entrepreneurial model creates a work environment that fosters very high team and client retention. Clients have enjoyed outstanding service from the same team year after year. Some current clients include AltheRx, Astellas, Celator, Ceptaris, DuPont, Enteromedics, GlaxoSmithKline, H3 Biosciences, Incyte, MEDA, Medivation, Tetraphase, Together Rx Access and XenoPort.
Sam Brown offers proven communications expertise, industry knowledge, and the right healthcare experience from discovery to launch, delivered with the highest service by a senior level team.
SOLOMON MCCOWN & COMPANY
177 Milk Street, Suite 610
Boston, MA 02109
Helene Solomon, CEO
Michal Regunberg, Senior Vice President
The healthcare industry is in the midst of monumental changes including state and national reform, cost reduction and large-scale HIT advances. Solomon McCown’s (SM&) work with physician groups, hospitals, dental benefit providers, insurers, think-tanks, non-profits and advocacy groups has put us at the center of the national and statewide health care discussion.
Healthcare communications requires understanding, packaging and disseminating complex information to inform and motivate critical audiences including policy and opinion leaders, providers, media and the public.
SM& has a proven track record of helping healthcare organizations carry out their missions through integrated communications programs, including message development, media and community relations, thought leadership, strategic partnerships, and issues management.
Clients include: Atrius Health, Harvard Vanguard Medical Associates, DentaQuest, Neighborhood Health Plan, Massachusetts Developmental Disability Council, Massachusetts Medical Society, the New England Journal of Medicine, My Egg Bank, The Massachusetts School of Professional Psychology, Press Ganey Associates, and Senior Care Options (SCO).
2001 Pennsylvania Ave., NW
Washington, DC 20006
John J. Seng, President & Chief Executive Officer; Chairman, GLOBALHealthPR
Spectrum is an independent, full-service communications counseling firm which has made communication about health and science our specialty since 1996. We specialize in these areas because we are genuinely interested in the scientific process and how it can improve lives.
Spectrum is a unique blend of art and science. With a healthy dose of each, we shape stories that communicate complex information in a way that makes sense and gets people engaged.
We leverage science to shape stories for major brands across a variety of organizations, from pharmaceutical and biotechnology to beauty and grooming to environmental coalitions and beyond. We also work regularly with government agencies and are on the GSA schedule.
Our unique partnership of more than 16 health-focused, independent communications firms — GLOBALHealthPR — leads the way in markets from Argentina to Poland, and from the United Kingdom to India.
Come visit us in our new offices, still in the heart of downtown Washington D.C. And still right where health, science and communications meet.
515 N. Midland Avenue
Upper Nyack, NY 10960
Louis Tharp, CEO
Seth Ginsberg, President
Dr. Laurie Ferguson, VP, Research & Education
Eilise Servies, Nat. Ops. Manager
Alexey Salamakha, Stefan Bill, Program Managers
Il Nam Pak, Program Associate
Joey Wohlhieter, Marco Pretell-Vazquez, Persuasive Tech. Associates
Brett Wiggins, Tech. Analyst
Since 1999, TGI Healthworks has been exclusively focused on national grassroots programs within the healthcare discipline that are designed to build and sustain communities of people with chronic diseases.
Community-based and on-line events are the primary communications vehicles.
Our pre- and post-launch traditional public relations support this outreach. Patient, caregiver, physician, advocacy, and elected official outreach components are tied to hard and soft metrics that include prescribing habits tracking, as well as net promoter scores, online conversation sentiment, blog viral and velocity measurements, and traditional attitude measurements.
Our programs are customized to the disease state, the market and the product, and include OTC, DTC and device indications.
We focus on individuals, and we achieve persistence, compliance and brand loyalty objectives with a 100 percent targeted audience that includes ethnic, cultural and national origin segmentation with in-language programs for patients, caregivers, physicians and national, state and local elected and appointed representatives.
These branded and unbranded, publicity-ready events provide robust material for news path activities that include feature stories, hard news, political and social news, and health and fitness stories. They are applicable to satellite, blog-internet, and conventional media.
TGI Healthworks’ Zurich office handles conventional PR-focused grassroots events in Western Europe and former East Bloc countries. South America and Middle East assignments are managed from New York.
TGI Healthworks is the natural evolution from traditional healthcare PR and national television and magazine advertising. We provide a structured, collaborative, turn-key relationship that brings hard-number ROI discipline to clients that have the infrastructure and mission to accept a dominant market position by way of patient, physician, caregiver, elected official and advocacy group focus.
Prior to 1999, TGI management ran the successful Clay Marketing & Public Relations PR agency which was created in 1984 and focused on technology and maritime issues with offices in New York and London.
One South Broad St., 12th Floor
Philadelphia, PA 19107
22 Chapter Street
London, SW1P 4NP
+44(0) 20 7798 9900
Maryellen Royle, President
Scott Clark, CEO (London)
Tonic is where communications come to life. Whatever the challenge, Tonic Life Communications is dedicated to the pursuit of communications excellence in the areas of LifeScience (prescription medicines and devices) and LifeStyle (consumer health and well-being brands). Whether it is a breakthrough medicine, medical device, or consumer product, Tonic has the experience and insight to educate and engage key audiences that matter most.
Headquartered in Philadelphia (formerly Dorland Global Public Relations) and London, Tonic has global reach. Through our Huntsworth Health family of specialized agencies, we reach an additional 30 countries, spanning more than 70 offices. If you are looking for an agency partner with a ‘can do’ attitude, you will feel right at home with Tonic.
Jennifer Gottlieb, Leader of Twist Mktg.
55 Fifth Avenue, 13th Floor
New York, NY 10003
Jennifer Gottlieb, Leader
Tracy Naden, Managing Director
Maura Bergen, Managing Director
Colin Foster, Group Director
Greg Reilly, Group Director
Twist is a fully integrated global communications company focused on creating highly customized and inspired solutions for our clients. As part of the W2O Group, Twist offers a comprehensive range of communications services while focusing on creative approaches and collaboration, enabling us to create truly personalized solutions for clients with a nimbleness to adapt as the world changes.
Twist proudly represents a diverse roster of clients spanning healthcare, beauty, wellness, and consumer industries with an innovative client service approach. Building integrated teams of business experts from diverse backgrounds and specialties empowers Twist to understand what our clients need before they know they need it. Twist’s seasoned professionals specialize in a full range of services including PR / communications, content development, research/analytics, engagement, social media, web development, and design / creative services.
For more information, please visit http://twistmktg.com.
Bob Pearson, President, W2O
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Chairman & CEO, W2O Group
Bob Pearson, President, W2O Group
Diane Weiser, Practice Leader, Healthcare
Craig Alperowitz, Practice Leader, Consumer
Leslie Wheeler, Practice Leader, Healthcare
Gail Cohen, Practice Leader, Global Healthcare
WCG is a global communications company offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products and entertainment. As part of the W2O Group, WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies.
Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 275 employees serving clients from offices in San Francisco, New York, Washington, D.C., Austin, Los Angeles and London.
WCG’s seasoned professionals specialize in branding, design, digital, interactive, social and traditional marketing, location based marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns.
The company was named the 2011 Digital Agency of the Year by The Holmes Report, was ranked #5 of Top Independent PR Firms and #2 of top healthcare PR firms by O’Dwyer’s, and was ranked #7 on PRWeek’s 2011 US Agency Rankings.
For more information, please visit www.wcgworld.com
919 Third Avenue
New York, NY 10022
Laura Schoen, President, Global Healthcare Practice
At a time when the healthcare industry landscape is changing almost daily, the Weber Shandwick healthcare practice is at-the-ready to meet clients’ needs. Our team of seasoned healthcare strategists offers expertise in biotechnology, pharmaceuticals, consumer health products, medical devices, insurance and health maintenance organizations, health associations, health systems and hospitals.
We provide strategic, full-service public relations, including the following key offerings and services: scientific communications, medical education, regulatory milestone communications, market seeding and development, new product launches, sustained patient awareness programs, disease awareness and prevention, issues and crisis management, advocacy group relations, health policy initiatives, alliance building and corporate communications.
Our scientific communications capability separates Weber Shandwick from competitors. With 19 full-time PhDs worldwide to provide clinical insight and strategic messaging, we use basic science and clinical data to create, expand or preserve a market; shape professional opinion; raise awareness of an issue; change the standard of care or defuse a potentially threatening situation. Our counsel and campaigns better enable our clients to create, strengthen and extend corporate reputation; educate, engage and activate employees; promote new products and services to healthcare professionals and consumers; influence policy makers and regulatory agencies on key healthcare issues; and educate the general public about a wide range of healthcare issues.
Clients include Abbott Labs, Novartis, Eli Lilly, Johnson & Johnson, Bausch + Lomb, Boston Scientific, Roche and The Bill and Melinda Gates Foundation.
Weber Shandwick is the first healthcare communications agency in the U.S. to be fully certified for promotional regulatory compliance.