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Global Communications & International Media - Our Special Report


June Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Jun. '13 Multicultural & Int'l PR Magazine (PDF)

Main Index of Issues

Our special report on global communications and public relations covers how public relations is changing in an increasingly global and multicultural world. Don’t forget to consult our profiles of agencies that specialize in international and multicultural public relations.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in International PR
(Click for Firms Specializing in Multicultural PR)
 

THE ABERNATHY MACGREGOR GROUP

Founding member of AMO
277 Park Avenue, 39th Floor
New York, NY 10172
212/371-5999
www.amo-global.com
www.abmac.com

AMO —  the leading global network of strategic and financial communications consultancies — was co-founded by Abernathy MacGregor. AMO’s ‘best in class’ philosophy brings together local market leaders in financial communications with unrivalled knowledge of financial markets and cross-border transactions in the key financial centers of Europe, Asia and the Americas.

With more than 500 professionals operating globally, AMO provides sophisticated communications counsel for M&A and capital market transactions, media relations, investor relations and corporate crises. Described by the industry publication The Holmes Report as the “leading network for international M&A activity,” AMO consistently ranks at the top of M&A league tables of financial PR advisers by Mergermarket.

AMO is comprised of the following market-leading network members:
The Abernathy MacGregor Group in the U.S.; Maitland in the U.K.; Euro RSCG C&O in France, Belgium and Dubai; Hering Schuppener in Germany; Llorent & Cuenca in Spain, Latin America and China; Hirzel.Neef.Schmid.Counselors in Switzerland; SPJ in the Netherlands; Porda Havas in China; AD HOC Communication Advisors in Italy; and Springtime in Sweden.


COSMO PUBLIC RELATIONS CORPORATION

Azabukaisei Bldg.
1-8-10, Azabudai
Minato-ku, Tokyo Japan 106-0041
www.cosmopr.co.jp
+81 (0)3 5561-2911

Ms. Kumi Sato, President & CEO
Mr. Ryuji Kondoh, COO

COSMO is one of Japan’s foremost independent strategic communications consultancies. For over 50 years, COSMO has used its global experience and domestic expertise to deliver communications solutions for multinational and Japanese companies. COSMO develops integrated campaigns involving media outreach, crisis and issues management, advocacy and public affairs, key opinion leader research, corporate positioning, consumer communications, corporate social responsibility, and the development of editorial materials.

Over the years, COSMO has specifically reinforced its expertise and industry experience in healthcare, and develops healthcare communication programs under “COSMO Healthcare.”

COSMO was named Japan Independent Agency of 2012 by Campaign Asia-Pacific, and Japanese Consultancy of 2011 by The Holmes Report. In 2011, COSMO won the Asia-Pacific SABRE Award for “Japan Campaign of the Year” for its American Medical Devices and Diagnostics Manufacturers’ Association (AMDD) public awareness program. In 2011, CEO Kumi Sato was awarded “The Gold Standard Award for Professional Excellence” and the Asia-Pacific SABRE Award for “Outstanding Individual Achievement.”


DEVELOPMENT COUNSELLORS INTERNATIONAL (DCI)

200–243 Queen Street Wes
Toronto, ON M5V 1Z4                                                                                          
416/528-6102 @aboutdci 
www.aboutdci.ca

Karyl Leigh Barnes, Managing Partner/Tourism
Maureen Haley, Regional Director/Canada

Development Counsellors International specializes in economic development and tourism marketing and public relations. Known as “The Leader in Marketing Places,” DCI has worked with more than 400 countries, regions, and cities to create “place marketing” campaigns that have driven investment and tourism since 1960. The firm’s Toronto office spearheads destination marketing throughout Canada, with place marketing teams who design and implement headline-generating media relations campaigns; social and digital marketing programs; special events for consumers, investors, media and travel industry representatives; marketing and sales campaigns designed to influence investors, visitors, travel trade (tour operators and agents) and meetings/conventions. Each of our staff has a “passion for places” which creates a culture of collaboration, idea sharing and a deep desire to achieve the investment and visitor attraction objectives of our client communities. DCI has offices in New York City, Los Angeles and Denver and global offices through the TAAN network.


Henry Feintuch

Feintuch Communications’ Founder & President Henry Feintuch conducting a lecture on industry analyst relations for colleagues of the PR World Alliance meeting in Warsaw, Poland.

FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4900
info@feintuchpr.com
www.feintuchcommunications.com
www.PRWorldAlliance.com
www.jumpstartglobal.com

Henry Feintuch, President

International PR is rapidly becoming an oxymoron in the 21st century as businesses cope to make sense of the impact of the Internet, global wireless communications and increasingly common international travel.

Every local company can now be a player on the international scene — if they wish to be. We’ve successfully supported companies from more than 30 countries seeking to enter the U.S. market. We help all types of companies — b-to-b; b-to-c; and b-to-anything else — adapt their brand and messages to local markets.

We help our clients enter world markets with the resources of our global network — the PR World Alliance — a rapidly growing international alliance of premier independent communication consultancies which are particularly adept at coordinating multinational projects and programs.

For start-ups and multinationals targeting the U.S., Latin America, Scandinavia and beyond, our JumpStart Global Advisors subsidiary provides a set of business services that allow them to enter the market quickly and efficiently — everything from market assessment and strategy, business establishment, legal, financial, accounting, HR, and back-office support to recruitment, sales/distribution/channel and partnership development to localized marketing,  branding and public relations.


FLEISHMANHILLARD

200 N. Broadway 
St. Louis, MO 63102 
www.fleishmanhillard.com

Dave Senay, President and CEO
Jack Modzelewski, President of the Americas
John Saunders, Regional President, EMEA
Lynne Anne Davis, Regional President, APAC

FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, transmedia and social content. FleishmanHillard delivers on the “power of true,” reflecting the firm’s high values and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. With headquarters in St. Louis, the agency’s global network spans more than 80 offices across 29 countries, with affiliates in 42 additional countries, delivering seamless service and effective results worldwide. The firm, founded in 1946, provides expertise across diverse practices and sectors, as well as an International Advisory Board of renowned experts and a network of specialty brands. Regularly recognized as an employer of choice, the agency’s professional development sets the stage for a transformative professional experience. FleishmanHillard is part of DAS, a division of Omnicom Group Inc.


IPREX meeting

A session at the IPREX Annual Partner Meeting, Shanghai, May 2013.

IPREX

414/755 2170
experts@iprex.com
executive@iprex.com

David Watson, Executive Director
Carol Clinkenbeard, Global Administrator

IPREX is a $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines.

We offer our partners’ clients seamless world-class advice and implementation — and we provide partners with the infrastructure and support they need to win and manage such assignments.

Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity and dynamism of owner-managed agencies work to their advantage.

Agencies join IPREX for the assurance of high-caliber work for their clients in remote markets, and to develop their businesses in a collegial environment through best practices, joint marketing and a common program management language.
Partners communicate through an intranet, review each other’s work rigorously and meet often.

Visit www.iprex.com for more information.


Mayo Communications

(L-R): Mayo VP George McQuade, Toto lead singer Bobby Kimball, Brad Smulson of OBOL, Mayo President Aida Mayo, and Ernie Singleton of Singleton Entertainment on the red carpet for the international launch of Global Onslaught Australia-U.K.

MAYO COMMUNICATIONS INTERNATIONAL

7248 Bernadine Ave., 2nd Floor
West Hills (Los Angeles), CA 91307
818/340-5300
818-6189229
Fax: 818/340-2550
publicity@mayocommunications.com
MAYOCommunications.com
Entertainment Div: LAentertainmentPublicity.com

Aida Mayo, President
George McQuade, Gen. Mgr/VP

MAYO Communications International is a full service, global public relations firm based in LA with offices in New York, San Diego, and international offices in Buenos Aires, AR and Israel. Founded in 1995, MAYO has been offering international publicity for 10+ years. MAYO’s Entertainment Div. offers movie, TV show and music PR. The advancement of technology and the rise in internationalization of business have reduced the global borders and opened doors for launching companies from China to Australia and the United Kingdom.

Late last year, MAYO launched an Australian-UK online music platform — GlobalOnslaught.com in Hollywood with USA concert tours in California and Nevada, CA. The global music service launch and tour included new artists — Annie Lovell, U.K. March Into Paris, October Rage (opening act for Bon Jovi). The red carpet launch event included The Sledge Grits Band, Toto’s lead singer Bobbi Kimball performing live at a benefit for Operation Blankets of Love animal charity.

MAYO also launched China’s largest telecommunications company US Data Center in the heart of the business district in downtown Los Angeles. China Telecom Americas (ChinaTelecom.com), which provides Internet, high speed access and storage for Fortune 500 companies and links Chinese business with USA.

The World Networks (theworldnetworks.com) has retained MAYO Communications for international awareness and publicity. The World Networks, includes: The French American Network, The Chinese American Network, The Japanese American Network, The Latin American Network, The Russian American Network, The Indian American Network, The African American Network, The Jewish American Network, The Persian American Network, The Italian American Network, The Armenian American Network, The Native American Network, The Canadian American Network, The Korean American Network, and The Australian American Network.


MSLGROUP

Subsidiary of Publicis Groupe S.A.
375 Hudson St, 14th Flr.
New York, NY 10014
646/500-7600
mike.russell@mslgroup.com
www.mslgroup.com

MSLGROUP is Publicis Groupe’s flagship specialty communications, public relations and engagement network.  The agency works as a trusted advisor, master storyteller and source for unbound creativity and value in the always-on conversation.   MSLGROUP is the industry’s #4 largest global agency and the largest agency in China, India and in EMEA. We’ve been recognized as best-in-class in Asia, China and, most recently, Germany.

The agency’s client roster includes Microsoft, GM, PayPal, Emirates and Eli Lilly. It produces some of the world’s most important events, such as the World Economic Forum in Davos and elsewhere around the world, and the Annual Women’s Forum for the Economy and Society in Deauville, France that involves the participation of 1,300 business and political leaders from more than 80 countries.

In North America, it has developed acclaimed work for Shriner's Hospital for Children and National Grid communications around Hurricane Sandy.   Its work with various household, oral care and digestive wellness brands has been award-winning. The agency has eight global practice areas: Brand & Talent, Consumer, Events, Financial Communications, Healthcare, Public Affairs, Reputation Management & Corporate Communications and Social Media.  Through Schwartz MSL, MSLGROUP offers a leading technology capability and expertise.  The agency’s work in purpose — called PurPle — was recognized as PR Service of the Year for North America.  Its work in Conversational Storytelling — sales training and corporate positioning — for corporate and financial services clients was recognized as one of the top PR inventions of the year.


OGILVY PUBLIC RELATIONS

The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
212/880-5200
www.ogilvypr.com
christopher.graves@ogilvy.com

Christopher Graves, Global CEO
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 markets across 6 continents. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Founded in 1980, the company serves a full spectrum of corporations, industry trade associations, government agencies and not-for-profit clients through seven practice groups: brand marketing, corporate, healthcare, public affairs, social marketing, technology and Social@Ogilvy, our global, cross-discipline team of social experts from across all of Ogilvy’s businesses.

One key to our success has been the ability to foster strong working relationships across office locations worldwide, so that the right skills and experience are brought to bear on every client program. This cross practice, cross office approach allows us to most effectively serve clients whose businesses are multinational in scope. Clients such as Ford, DuPont, Diageo, Grohe, City of Chengdu, FM Global, Bulova, Mexico Tourism Board, LG Electronics and Unilever have experienced the value in working with Ogilvy PR across multiple regions. More information is available at: www.ogilvypr.com.


PRGN

Members of the Public Relations Global Network at a recent meeting in Cape Town, South Africa.

PUBLIC RELATIONS GLOBAL NETWORK (PRGN)

1991 Crocker Road, Suite 500
Cleveland, OH 44145
440/617-0100 ext. 201
Fax: 440/614-0529
estevens@stevensstrategic.com
www.stevensstrategic.com

1388 Sutter Street, #901
San Francisco, CA  94109
415/561-0888 ext. 2308
Fax:  415/561-0778
david@landispr.com
www.landispr.com

Edward Stevens, APR, President, Stevens Strategic Communications, Inc.
David Landis, President, PRGN;
President, Landis Communications, Inc.

More than 20 years of Connected Thinking. Globally.  More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (USD), PRGN is among the world’s top four public relations networks. PRGN harnesses the resources of 47 independent public relations firms and more than 800 communications professionals. Visit PRGN online at: www.prgn.com or call 877-900-3366.


PR WORLD ALLIANCE

www.PRWorldAlliance.com

Board of Directors:
Perran Ersu, Chairman (Turkey)
Henry Feintuch, Vice Chairman, (U.S.)
Catherine Kablé (France)
Anna Krajewska (Poland)
Lars-Ola Nordqvist (Sweden)
Helena Stamou (Greece)
Peter Walker (U.K.)

PR World Alliance, with organizational roots going back to 1988, is an international network of premier independent communication consultancies. Partners are carefully selected and represent established, respected and accomplished firms with a solid reputation for producing superior results for clients.

The key difference between PR World Alliance and other international groups is its individual and collective commitment to professionalism, integrity and the highest ethical standards. It is also the assurance that all campaigns are overseen by the owners and senior practitioners of partner firms. That assurance applies to all client engagements — from the smallest project to the most complex multinational efforts.

The 20 member, 19-country network encompasses public relations companies and offices in North America, South America, Europe, Asia and Africa with offices and joint venture partners in Pakistan, India and China. The network continues to seek new members in strategic locations.

PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. The network offers strategic communication, public relations and public affairs counsel, new product launch and promotion, social media programs and more.


ROGERS & COWAN

Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
inquiries@rogersandcowan.com
www.rogersandcowan.com
www.rogersandcowan.co.uk

Tom Tardio, CEO
Nikki Parker, EVP

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our International Film team works with filmmakers, producers, financiers, distributors, film commissions and filmmaking talent from around the world to spearhead their international publicity campaigns throughout the lifetime of their project.  We provide clients with extensive knowledge of the U.S. and international film industries and have close relationships with leading distributors and media around the world.

Our team offers strategic counsel on the development and execution of corporate PR campaigns to position our clients’ within the film industry, manage international PR of theatrical film releases and promote foreign production facilities.  

Additionally, we manage media activities for our clients’ projects at major film festivals and markets, including Cannes, Venice, AFM, Mifed and MipTV as well as execute media and entertainment influencer outreach campaigns to build awareness and participation at film festivals and markets such as Edinburgh, Zurich, Krakow, Aruba, Bahamas, Trinidad & Tobago and Marche du Film.


RUDER FINN, INC.

301 East 57th Street
New York, NY 10022
212/593-6400
inquiries@ruderfinn.com

Kathy Bloomgarden, CEO, Ruder Finn
Michael Schubert, Chief Innovation Officer, Ruder Finn
Louise Harris, Chief Global Strategist, Ruder Finn
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Elan Shou, Managing Director, Ruder Finn China
Nick Leonard, Managing Director, Ruder Finn UK

As one of the largest independent global communications agencies, Ruder Finn employs approximately 500 people globally and over 190 professionals in the U.S., and is uniquely positioned to provide clients with global perspective, insights and resources, yet small enough to bring the exceptional client service, creativity and innovation of a boutique agency. As one of the only communications agencies co-headquartered in New York and China, Ruder Finn brings a distinctive east-west perspective to global businesses.

With an on-the-ground presence in Boston, San Francisco, Washington, D.C., Basel, London, Brussels, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore, Bangalore, Mumbai, and New Delhi, Ruder Finn provides the hands-on experience of a local boutique agency with local expertise and experience in health & wellness, corporate and public trust, technology and innovation and consumer lifestyle. By aligning deep insight and understanding with expert implementation across traditional and social media channels, we help clients manage their most pressing challenges, from marketing products and services to managing reputation. Ruder Finn’s expertise spans corporate reputation and media counsel, branding, executive thought leadership, financial communications, employee engagement and internal communications, marketing communications, social engagement, public affairs, and crisis and issues management. Underpinning all of our offerings is a consistent focus on digital content and strategy through our award-winning full-service digital practice, RFI Studios. Clients include Novartis, AstraZeneca, Hermès, Genentech, Infor, Citi, PepsiCo, Kering, Bloomberg, and Mondel?z International.


WEBER SHANDWICK

919 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com

Andy Polansky, CEO
Gail Heimann, President
Jill Murphy, Chief Business Development Officer

Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and engaging stakeholders in new and creative ways to build brands and reputation.

Weber Shandwick works with governments and multilateral institutions on global issues such as development, foreign policy, climate, security and defense. The firm also advises multinational corporations, foundations and NGOs in support of their global agendas. Weber Shandwick’s global network includes strong public affairs teams in the world’s leading political, media and financial centers.

The firm has won numerous awards for innovative approaches and creative campaigns including both The Holmes Report’s 2012 Global Agency of the Year and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index.” In addition, Weber Shandwick was named PR News’ Digital PR Firm of the Year, The Holmes Report’s Healthcare Agency of the Year and a PR News CSR A-List agency. The firm has also been recognized as a “best place to work” around the world and the agency’s client initiatives have been internationally acclaimed.

Weber Shandwick is a unit of The Interpublic Group of Companies (NYSE:IPG), which is among the world’s largest advertising and marketing services organizations.


WCG

16 High Holborn
London WC1V 6BX
United Kingdom
www.wcgworld.com

Jim Weiss, Chairman and CEO
Gail Cohen, Global Practice Leader
Christine Tadgell, Managing Dir.

WCG is an independent global communications consultancy focused on providing insightful and integrated solutions to its clients. Since opening in 2008, WCG has grown rapidly to over 30 employees and nearly four million in revenue (GBP), with an increase of 86% just last year alone.  WCG is part of the W2O Group, which includes over 300 employees worldwide with offices in both North America and Europe.

WCG provides integrated and specialized services across various functions within the healthcare, financial, consumer and technology spaces including internal and external communications, advocacy relations, medical communications, social media, analytics, digital and creative.

WCG’s mission is to be the future of positive communications by continuously staying ahead of the client’s ever-changing environment. While WCG has always depended on its qualitative expertise, the team recognizes ROI is becoming increasingly important. By combining their expertise with predictive analytics, WCG offers clients strategic and insightful solutions.

The team continues to evolve their analytics offering to enable an evidence-based ‘communications engineering.’ In April 2013, Mettle Consultancy joined the team, offering in-house proprietary analytics to provide key insights into stakeholders’ behavior and help inform clients’ decisions.


WORLDCOM PUBLIC RELATIONS GROUP

500 Fifth Avenue, Suite 300
New York, NY 10110
800/955-WORLD (9675)
(US and Canada)
212/286-9550
coo@worldcomgroup.com

Stephanie Paul, Group Chair
Todd Lynch, Americas Chair
Daisy M. Guthin, APR, Chief Operating Officer

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms with 125 offices in 102 cities on 6 continents, more than 1,900 employees, and combined revenues of more than $343 million in 2012.

Through Worldcom, the strongest, most capable independent firms serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies.

Worldcom firms’ clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. Worldcom is an invaluable source for the local advantage, worldwide.

 
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Firms Specializing in Multicultural PR
 

FLOWERS COMMUNICATIONS GROUP

303 E. Wacker Dr., Suite 1000
Chicago, IL 60601
312/228-8800
Fax: 312/228-9414
www.flowerscomm.com

Rashada Whitehead, President & CEO

Flowers Communications Group (FCG) is one of the nation’s leading multicultural communications agencies. Known as a great place to work and great people to work with, we develop and manage consumer-focused integrated campaigns that leverage cultural nuances to tell total market stories on behalf of our clients. FCG continues to lead in the areas of media relations, social media, consumer engagement and creative services. With an expertise that covers multicultural, multigenerational, millennial and multimedia disciplines through new and traditional engagement, our agency has its pulse on the future of communications with a fresh perspective on trends, ideas, culture and news. To find out more, visit www.flowerscomm.com and join the conversation.


INTERVIEWING SERVICE OF AMERICA

Corporate Headquarters
15400 Sherman Way, 4th Floor
Van Nuys, CA 91406
818/989-1044
halberstam@isacorp.com
www.isacorp.com

Michael Halberstam, President
Founded in 1982, Interviewing Service of America (ISA) has become one of the largest market research data collection and processing firms in the US. To date, we have conducted Quantitative and Qualitative multicultural and multilingual research projects in 67 languages, worldwide. Industries served include Automotive, CPG, Healthcare, fast food, entertainment, radio and TV advertising, public relations and universities. We are acknowledged as experts in the Asian and Hispanic American communities having won three awards for our research. ISA has offices around the U.S., Canada and India with three telephone centers and two focus group facilities in Los Angeles. We are the co-owners of the Asian American Marketing Report, a one-of-a-kind, ongoing syndicated survey that compares the Chinese, Korean, Vietnamese, Filipino, Indian, Hispanic and African American communities with the general population.


LATIN2LATIN MARKETING + COMMUNICATIONS

333 N. New River Drive East
Suite 1200
Fort Lauderdale, FL 33301
Info@Latin2Latin.com
www.Latin2Latin.com
954/376-4800

Arminda “Mindy” Figueroa, President & Founder

Latin2Latin Marketing + Communications (L2L) is an award-winning, MBE certified, full-service marketing and communications agency with over 80+ years of hands-on experience in developing successful, ROI driven marketing and communications plans in the U.S. Multicultural, Caribbean and Latin American markets.

L2L is a proud 2-time winner (2011-2012) of the Greater Fort Lauderdale Chamber of Commerce “Established Small Business of the Year.” Additionally, the agency won Bronze at the 2013 DTC National Advertising Awards for Best Multicultural Campaign and was awarded 2012 Best-in-Class Healthcare Campaign by the Hispanic Public Relations Association for ¡A tu salud!, a health & wellness marketing campaign created for The Mount Sinai Hospital NY. Agency Founder Arminda “Mindy” Figueroa was named one of 2012’s top 100 Under 50 Diverse Executive Leaders by Diversity MBA Magazine.

L2L’s team has proudly partnered with world-class brands such as: PBS, Access Health CT, Scholastic, KinderCare Learning Centers, The Mount Sinai Hospital NY, Jose Luis Orozco and has begun to expand its reach to the Caribbean and around the world including work with Gov. Juan F. Luis Hospital in St. Croix, Team National, and EDSA, a global architectural landscaping firm.

Visit www.Latin2Latin.com to learn more.


MOSAICO PUBLIC RELATIONS

330 Townsend St., # 119
San Francisco, CA 94107
415/392-1000 ext. 22
Fax: 415/392-1099
Mobile: 415/623-6611
www.mosaicopublicrelations.com

Juan F. Lezama, Director
Celina Rodríguez, Strategic Hispanic Market Expert

San Francisco-based Mosaico Public Relations, a division of Fineman PR, prides itself in being a multi-cultural and multilingual agency that creates culturally relevant communications while maintaining the consistency of a company’s brand across cultures. Led by Juan F. Lezama, Mosaico has worked with clients in several industries, covering pharmaceutical, food and beverage, financial, remittance, healthcare, real estate development, publishing and community-based nonprofits.

Mosaico has received multicultural and crisis communications awards for its client work. The agency’s client roster has included Nestle Health Science, Fortune 500 company The First American Corporation, Foster Farms, Xoom.com, Pacific Companies, Sequoia Healthcare District and City of Hope Medical Center, among others.

Mosaico is also proud to have the strategic counsel of Latino Market Expert Celina Rodriguez, a former CNN En Español and KSTS-Telemundo (San Francisco/Oakland/ San Jose) anchor with more than 25 years of experience working in the U.S. and Mexico.


MULTICULTURAL MARKETING RESOURCES

150 West 28th St., Ste. 1501
New York, NY 10001
212/242-3351
Fax: 212/691-5969
www.multicultural.com

Lisa Skriloff, President

Multicultural Marketing Resources, (multicultural.com) is a premier multicultural and PR consulting firm. We work with corporations, PR firms and mainstream & ethnic media journalists and specialize in promoting multicultural marketing & diversity news. Lisa Skriloff, formerly of The New York Times and Caballero Spanish Radio, founded the company in 1994.

Our clients are the nation’s leading PR and communication firms who specialize in marketing to cultural and niche markets, including Hispanic, Asian American, African American, women, people with disabilities and LGBT consumers. We also work with PR departments at corporations to help them get the word out about their multicultural marketing and diversity news.

Our free email newsletter, MMRNews (sign up at multicultural.com/mail_list_sign_up) is distributed to two audiences: multicultural marketing industry professionals and journalists and offers news and information of interest to marketers targeting ethnic consumers.

MMRNews is a great business development and marketing tool for those companies looking to get in front of corporate and agency marketing and advertising professionals handling multicultural budgets as well as reporters. You can submit your news for distribution at multicultural.com/services/mmr_news.

We also publish an annual directory The Source Book of Multicultural Experts, with profiles of multicultural PR and communication companies. The book’s online equivalent, Experts Directory (available at multicultural.com/sourcebook/sourcebook_companies) is continually updated with profiles of other multicultural marketing and PR experts. You can join the online directory at multicultural.com/sourcebook/get_listed.

For marketing executives, we provide information on reaching multicultural and lifestyle consumer markets, as well as contacts for potential partnerships. We write presentations on multicultural marketing/diversity, create reports on best practices in your industry and others, deliver seminars/training sessions with guest speakers to your marketing staff and plan events. We help companies with expertise in marketing to ethnic consumers gain visibility among executives at corporations who oversee multicultural marketing budgets and journalists who seek diverse sources.
We connect our clients with ethnic, mainstream and trade press looking for sources for Black History Month, Women’s History Month, Asian Pacific American Heritage Month, and Hispanic Heritage Month, as well as for year-round coverage of a diverse America. We also provide the press with demographic information and insights into best practices and trends.


OCG PR

101 Summit Ave., #208
Fort Worth, TX 76102
817/332-0404
Fax: 817/531-1520
info@ocgpr.com
www.ocgpr.com

OCG PR (formerly Open Channels Group) is a full-service public relations agency based in Dallas/Fort Worth, specializing in multicultural, digital, integrated communications, and public involvement.

We offer expertise in diverse multicultural segments, including African American, Hispanic and Asian communities as well as women, youth and LGBT populations. Our obsession with cultural influences on communities — both local and global — is what sets us apart and is the backbone of our ability to initiate conversations and proactively build relationships that create positive results for our clients. OCG PR is one of the largest minority-owned public relations agencies in Texas.


SENSIS

811 Wilshire Blvd., Suite 2050
Los Angeles, CA 90017
213/341-0171
www.sensisagency.com
blog: www.sensisbureau.com
jrvilla@sensisagency.com
dallen@sensisagency.com

1605 Connecticut Avenue, N.W., 4th Floor
Washington, DC 20009
202/629-9783

Jose Villa, President
Danny Allen, EVP
Dania Wasongarz, Strategy Director
Polly Beale, Creative Director

Sensis was created to address two fundamental shifts taking place in society — the growing cultural diversity of the country and the rapid adoption of digital technology.

Sensis began as a digital agency 15 years ago. However, we don’t fit nicely into any of the categories that agencies get put into:

We are a digital agency … that expanded into traditional advertising.

We are a Hispanic agency … that handles general market work for many of our clients.

We are a PR firm … that builds websites and buys media. A cross-cultural advertising agency with digital at its core.

Our vision is to retire the concept of the “general market” and replace it with a new, explicitly cross-cultural model of advertising, PR and marketing. Our unique agency model combines multicultural and general market reach with digital, traditional advertising, and PR. We have been at the forefront of the burgeoning multicultural social media space, and are widely considered industry thought leaders in how to use social media to engage Hispanics, African-Americans, and Asians.

 
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