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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Global Communications & International Media - Our Special Report

June Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Jun. '15 Int'l & Multicultural PR Magazine (PDF)

Main Index of Issues

Our special report on global communications and public relations covers how public relations is changing in an increasingly global and multicultural world. Don’t forget to consult our profiles of agencies that specialize in international and multicultural public relations.

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in International PR
(Click for Firms Specializing in Multicultural PR)


277 Park Avenue, 39th Floor
New York, NY 10172

AMO is the leading global partnership of corporate and financial communications consultancies.

  • More than 950 communications professionals
  • 47 offices around the world
  • More than 14 years at the top of global M&A advisory tables
  • Advised on 222 M&A transactions globally in 2014

Our best-in-class approach brings together local-market leaders with unrivalled knowledge of stakeholder perceptions, financial markets and cross-border transactions in the key financial centers of Europe, Asia and the Americas.

Providing sophisticated communications counsel for reputation management, M&A and capital market transactions, media relations, investor relations and corporate crises, our member firms have established relationships with many S&P 500, FTSE 100, DAX 30, SMI, CAC 40 and IBEX 35 companies.  

AMO is comprised of the following market-leading consultancies:


450 West 15th Street, 7th Floor
New York, NY 10011
Fax: 212/229-8496
Twitter: @allidura

Danielle Dunne, Managing Director

Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today.  For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.

Allidura Consumer, part of the InVentiv Health Public Relations Group, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement. 

Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products, and food and beverage companies.


450 West 15th Street, 6th Floor
New York, NY 10011
twitter: @biosector2

Jeanine O’Kane, US Managing Director
David Kane, EU Managing Director

Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients. 

With a dynamic and collaborative team in New York, Washington, Los Angeles, and London, B2 provides clients with global reach and fully integrated services. Biosector 2, as part of the InVentiv Health Public Relations Group, delivers unmatched perspective, creative know-how, and a truly integrated approach to communications.

At Biosector 2 our main goal is to create measurable behavior change for our clients’ most important stakeholders.  Our track record reflects the systematic approach we take for all of our clients’ business needs. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.


450 West 15th Street, Suite 405
New York, NY 10011

Christie Anbar, Managing Director

Chamberlain is a healthcare public relations company serving the healthcare sector exclusively. For more than 20 years, Chamberlain has worked to redefine and shape the standards by which health information is communicated. As counselors in this complex and evolving environment, we are passionate about translating science into meaningful messages that empower and inspire our audiences to take action and make informed decisions about their health. Chamberlain’s diverse client roster represents several sectors in healthcare — from leading Fortune 100 & 500 pharmaceutical companies, to nonprofit organizations, to biotechnology and medical organizations.

At Chamberlain, we offer a complete suite of communications services to reach target audiences through appropriate channels —fully matched to today’s technological and geographic realities. An overview of services includes Brand Communications, Corporate Communications, Market Access, Traditional and Social Media Relations, Advocacy Relations, Data Strategy and Management, Public Affairs, Message and Content Development, National and Grassroots Programming, Issues and Crisis Management.

Chamberlain as part of the InVentiv Health Public Relations Group and inVentiv Health, Inc., is part of a global communications network with 13,000 employees in 40 countries.


450 West 15th Street, 7th Floor
New York, NY 10011 USA

Julie Adrian, CCA US Managing Director.
Heather Gartman, Managing Director, DC
Cori Hollenbach, Managing Director, UK

Chandler Chicco Agency (CCA), as part of the inVentiv Health Public Relations Group, is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges.  Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.

CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. Highly valued as a natural extension of clients and winner of PRWeek’s 2014 Healthcare Campaign of the Year, the CCA team is passionate about the work and proud to be making a real difference in people’s lives.

Our communications programs are driven by the need to motivate behavioral change among stakeholders. We achieve this by bringing the right people to the table — healthcare professionals, thought leaders, advocates, patients and loved ones — and then building alliances, communities, and champions motivated to act.

CCA is fully integrated globally with operations in New York, Washington, Los Angeles, London, and Paris, and is supported by inVentiv Health, Inc., a pure-play global network spanning 45 markets. The network is truly best-in-class and, through ongoing collaboration and knowledge sharing, stays one step ahead of the local and regional social, economic and policy trends to ensure the delivery of integrated communications solutions for clients who seek global reach while demanding local relevance.


130 E. Randolph St., 7th Floor
Chicago, IL 60601

Peter Granat, CEO

Cision, which recently merged with Vocus and Visible Technologies, is a leading media intelligence software company that integrates social media monitoring, enriched data analytics and customer engagement into a single platform. Its social media monitoring capabilities allow brands to see what people say about their products, industry and competitors across more than 150 million blogs, social networks, forums, opinion sites and top video- and image-sharing sites in real-time. Brands can manage all their social profiles from one place, proactively respond to customers, interact with their industry’s top influencers and identify and nurture quality leads with Cision’s social engagement tools. Cision also offers unmatched media analytics — such as geo-segmentation capabilities, sentiment support in 11 languages, and the ability to measure and evaluate social activities directly impacting business — and customizable reporting for stakeholders. Its Social Analytics API access simplifies the process of combining social data with other marketing and business intelligence — whether it’s for tracking daily engagement or monitoring a campaign’s results. Cision has over 100,000 global clients with nine offices around the world.

Michael Bloomberg and Leclanché VP Joep Thomassen

Feintuch Communications supported energy storage company Leclanché, based in Switzerland and Germany, in its participation at an NYC Bloomberg energy/finance conference. Pictured here are Michael Bloomberg and Leclanché VP Joep Thomassen.


245 Park Ave., 39th Fl.
New York, NY 10167

Henry Feintuch, President
Richard Anderson, Senior Managing Director

The U.S. market in 2015 is again vibrant and highly attractive to international companies seeking to market their products and services here. Many domestic firms looking to grow their marketshare are pushing into Europe, Asia, South America and Africa.

We can help. The Feintuch Communications team has successfully supported companies from more than 30 countries seeking to enter the U.S. market. We help all types of organizations to adapt their brand and messaging while providing the experienced, hands-on public relations counsel to help ensure local market success. And we do that in an affordable manner.

For U.S. companies seeking to enter world markets, our global network — the PR World Alliance — is ready to assist. The network of best-of-breed independent consultancies is particularly adept at coordinating market entry public relations programs.

For start-ups and multi-nationals targeting the U.S. and Latin America, our JumpStart Global Advisors subsidiary provides a set of business services that allow them to enter the market quickly and efficiently — everything from market assessment and strategy, business establishment, legal/financial/accounting/HR and back-office support to recruitment, sales/distribution/channel and partnership development.


7 World Trade Center
250 Greenwich St., Suite 4644
New York, NY 10007

GLOBALHealthPR partners

All our GLOBALHealthPR partners from around the world gathered at the 2015 Annual General Meeting in London for three days of collaboration and best-practice sharing globally, regionally and locally.

John J. Seng, Chair
Tim Goddard, Senior Vice President

GLOBALHealthPR, which was founded in 2001, is the largest independent health and science communications agency partnership worldwide, with offices in 38 countries across the Americas, Europe and the Asia Pacific region. Headquartered in New York, with regional hub company offices in London and Singapore, GLOBALHealthPR consists of independently owned and operated partner firms that choose to work together based on common values and a commitment to client service. With more than 600 health-specialist communications professionals and dozens of researchers and medical advisors, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution. Collectively, we have worked on 44 of the world’s 50 leading pharmaceutical brands and offer a deep understanding of how global strategies translate to local tactics based on the realities of individual markets.


414/755 2170

Michael Schröder, IPREX Global President, CEO and Owner of ORCA Affairs, Berlin,
David Watson, IPREX Executive Director,
Carol Clinkenbeard, IPREX Global Administrator

IPREX is a $250 million network of communication agencies, with 1,800 staff members and 115 offices worldwide, working across the spectrum of industry sectors and practice disciplines.

We offer our partners’ clients world-class strategic counsel and integrated communication solutions — and we provide partners with the collaboration and support they need to win and manage multi-market assignments.

Clients choose IPREX partners for their expertise in their own markets and because they have come to expect the diversity and dynamism of owner-managed agencies and how it works to their advantage.

Agencies join IPREX for the ability of IPREX and its partners to help them grow their businesses — independently and in conjunction with other partners — and the ability to make their agencies better, stronger, and more profitable through the generous sharing of best practices.

Partners communicate through an intranet, review each other’s work rigorously, meet often at one of five partner meetings each year, and participate in webinars or one-on-one conversations for the purposes of sharing the knowledge and insights necessary to become and remain a world-class communication organization.

Visit for more information.


16 E. 34th Street
New York, NY 10016
Fax: 212/751-9710

Ken Makovsky, President & CEO

Headquartered in New York, with an owned office in Washington, D.C., Makovsky is a leading global independent integrated communications consultancy, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media.

Makovsky has specialties in Health, Financial & Professional Services, Technology and Energy & Sustainability. Our services include public relations, digital branding, social media, crisis communications, change management and investor relations.

In 2014, Makovsky won 39 company and campaign awards including the Bulldog Stars of PR Awards for “Agency Professional of the Year,” and the American Business Award for “Marketing Campaign of the Year” for health services and insurance. The firm has also been recognized for its “Overall Web Design” by the American Business Awards, “PR Firm of the Year” by PR News Elite Awards, “Healthcare Agency of the Year” by The Holmes Report, and was ranked as one of the “Top Places to Work in PR” by PR News.  The firm also won a PRSA Bronze Anvil, three PRSA Big Apple Awards, the Financial Communications Society Portfolio Award for client campaigns and multiple Gold, Silver and Bronze Stevies.

Makovsky is also founder of IPREX, the second largest worldwide corporation of independent agencies in more than 30 countries and 40 U.S. cities.


Subsidiary of Publicis Groupe S.A.
375 Hudson St., 14th Flr.
New York, NY 10014

MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India, as well as Europe. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas — followed by thorough execution.


304 Park Avenue South
New York, NY 10010

Michael W. Kempner, President & CEO

MWWPR is a leading global independent communications agency. We specialize in public relations, public affairs and social media marketing strategies to help B2B and B2C companies engage, influence and build relationships with their key stakeholders. With a unique approach to PR, we focus on delivering communications strategies, creating awareness, managing reputation and changing perception. In doing so, we ensure that our clients Matter More™ to the audiences who matter most.

With offices operating in nine major cities around the world, our global network provides seamless support for clients, who range from national to international companies across a wide variety of market sectors.

The agency has deep expertise in consumer lifestyle marketing, corporate and brand reputation, crisis and issues management, government affairs, consumer and enterprise technology, digital and social media marketing, and data and analytics.  Focus areas include media, advertising and technology, travel and tourism, corporate social responsibility, healthcare, financial services, wellness and nutrition communications, LGBT and entertainment public relations.  We adopt an earned, shared, owned and paid approach to communications and work as an agency partner to  deliver the best strategy and program execution to meet our client’s business and communications goals.

MWWPR has been recognized with top industry awards for client work and thought leadership, including “PR Agency of the Year,” “Best Places to Work,” and “Campaign of the Year.” 


The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036

Christopher Graves, Global CEO

Ogilvy Public Relations operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify brand favorability and reputation. We do this through a deep understanding of how people form opinions and the social forces that “nudge” their behavior. Operating through our eight core practices, Ogilvy PR matches the client need with our staff expertise. Those clients include some of the world’s most admired brands and institutions, including DuPont, BP, Ford, LG Electronics and American Express as well as local companies in 85 offices around the world.

Ogilvy PR is the most global of all large PR networks, having been established more than 30 years ago in high-growth markets such as Asia where it is nearly twice the size of any other network. Unlike most public relations agencies, Ogilvy PR integrates its work deeply with the other Ogilvy & Mather disciplines from the outset, ensuring alignment and understanding of the brand, its ambition and its challenges, and leveraging shared research and knowledge.

Ogilvy PR helps its clients move beyond old world corporate communications into new forms of engagement via content sharing and employee story mining. Through its award winning content experts, Ogilvy PR crafts the right content for the right audience segment at the right time in traditional and social/digital media.


470 Park Ave. South
4th Floor North
New York, NY 10016

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Mng. Dir.
Jackie Kolek, Partner & Mng. Dir.
Maggie O’Neill, Partner & Mng. Dir.

Peppercomm is an award-winning strategic marketing and communications firm headquartered in New York City with offices in San Francisco, Boulder and London that listens first, last and always. We pride ourselves on listening to our clients’ needs as well as the wants and needs of their various audiences. That focus on listening before engaging (or creating) inspired not only our tagline: “Listen. Engage. Repeat.” but our strategic approach.

Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touch points. Our clients range from major household names and elite luxury brands to some of the world’s largest and highly regulated professional and financial services and industrial organizations. We have helped clients reposition and rebrand; launch entirely new brands and position global brands in the U.S. market; build websites and social strategies; launch content strategies; create brand experiences; drive executive visibility; prepare for and mitigate crises; engage key audiences and ultimately deliver results for our clients. 



PR Boutiques International is an international network of small public relations firms led by highly experienced professionals. Network firms, which offer a comprehensive range of services, are carefully selected for membership. The network was founded in 2008 by boutique agency owners who realized that the strength and service differentiation they all had in common was the hands-on experience they offer clients from top-grade professionals (including themselves). The network has offices in 35 locations around the world to meet clients' needs for international service.

Executive Committee:

President: Paul Furiga, Wordwrite Communications, Pittsburgh
Vice President: Lee Weinstein, Weinstein PR, Portland, Ore.
Secretary: Judith Huss, Huss-PR-Consult, Munich
Treasurer: Joy Scott, Scott Public Relations, Los Angeles
Member-at-Large: Jeanette Darnauer, Darnauer Group Communications, Aspen, Colo.


PRBI North America
Toronto, Montreal, Vancouver, Quebec: High View Communications

United States
Phoenix: Decibel Blue; Impress Labs PR
Los Angeles: Scott Public Relations
San Francisco: Arieff Communications; Impress Labs PR
Aspen: Darnauer Group Communications; Durée & Company
Denver: Decibel Blue
Trumbull: Marx Communications
Bradenton: Blue Water Communications
Ft. Lauderdale: Durée & Company
Chicago: Scott Phillips + Associates, Inc.
Leawood: Hagen and Partners
Baltimore: Rotenberg Associates
Boston: Leinweber Associates
Minneapolis: Rotenberg Associates
New York: Bridge Global Strategies LLC; Red PR
Perrysburg: Blue Water Communications
Portland: Weinstein PR
Philadelphia: Metrospective Communications LLC
Pittsburgh: WordWrite Communications LLC
Dallas: Jessica Nunez PR
Houston: DoubleDimond Public Relations LLC
Vienna: Relations & Results
Seattle: Duo Public Relations
Media & Communications Strategies LLC

PRBI South America
São Paulo: Carla Bianchi

PRBI Europe
Dusseldorf: Vom Hoff Kommunication
Munich: Huss-PR-Consult
Media & Communications Strategies LLC
Milan & Rome: Encanto PR
Warsaw: Warsaw Consultants
Grabs and Olten: TEAG Advisors AG
Brighton, England: Midnight Communications

Beijing: Geni-Plus PR Consulting Company
Kuala Lumpur: Russ Consulting
Singapore: Russ Consulting
Seoul: C.J’s World (CJSW Public Relations)


1991 Crocker Road, Suite 500
Cleveland, OH 44145
440/617-0100 ext. 201
Fax: 440/614-0529

Edward Stevens, APR, President, PRGN; President, Stevens Strategic Communications, Inc.

Bahrenfelder Marktplatz 7
Hamburg, Germany 22761
+49 40 899 666 0
Fax: +49 40 899 666-99

Uwe Schmidt, Immediate Past President, PRGN; CEO, Industrie-Contact

The Public Relations Global Network (PRGN) is “The World’s Local Agency.”  More than 1,000 clients across six continents depend on the combined local resources of PRGN to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (USD), PRGN is among the world’s top four public relations networks. PRGN harnesses the resources of 45 independent public relations firms and more than 1,000 communications professionals. Visit PRGN online at: or call 877/900-3366.

PR World Alliance in Montreal, Canada

PR World Alliance’s most recent general assembly meeting was held in Istanbul, Turkey (at times afloat). Its 2015 meeting was held in Montreal, Canada.


Board of Directors:
Perran Ersu, Chairman (Turkey)
Henry Feintuch, Vice Chairman, (U.S.)
Catherine Kablé (France)
Anna Krajewska (Poland)
Lars-Ola Nordqvist (Sweden)
Helena Stamou (Greece)

PR World Alliance, headquartered in Canada, is an international network of premier independent communication consultancies. Member firms are carefully selected and represent established, respected and accomplished firms with a solid reputation for producing superior results for clients.

The key difference between PR World Alliance and other international groups is its individual and collective commitment to professionalism, integrity and the highest ethical standards. It is also the assurance that all client campaigns are overseen by the owners and senior practitioners of partner firms — from the smallest single country project to the most complex multinational campaigns.

The organization encompasses public and investor relations companies and offices in North America, South America, Europe and Asia with offices and joint venture partners in China, Pakistan, India, Africa and beyond. The network continues to seek new members in strategic locations.

PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. Members can be engaged for support of an individual event, an ongoing retainer relationship or a pan-continent campaign.


8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069

Tom Tardio, CEO

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our International Film team works with filmmakers, producers, financiers, distributors, film commissions and filmmaking talent from around the world to spearhead their international publicity campaigns throughout the lifetime of their project.  We provide clients with extensive knowledge of the U.S. and international film industries and have close relationships with leading distributors and media around the world.

Our team offers strategic counsel on the development and execution of corporate PR campaigns to position our clients’ within the film industry, manage international PR of theatrical film releases and promote foreign production facilities.

Additionally we manage media activities for our clients projects at major film festivals and markets, including Cannes, Venice, AFM, Mifed and MipTV as well as execute media and entertainment influencer outreach campaigns to build awareness and participation at film festivals and markets such as Edinburgh, Zurich, Krakow, Aruba, Bahamas, Trinidad & Tobago and Marche du Film.


301 East 57th Street
New York, NY 10022

Kathy Bloomgarden, CEO, Ruder Finn
Michael Schubert, Chief Innovation Officer, Ruder Finn
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Nick Leonard, Managing Director, Ruder Finn UK
Louise Harris, Chief Global Strategist

As one of the largest independent global communications agencies, Ruder Finn is uniquely positioned to provide clients with global perspectives, insights and resources, yet offer localized knowledge of the markets that mean the most to our clients. One of the only communications agencies co-headquartered in New York and China, Ruder Finn brings a distinctive east-west perspective and a global understanding of the innovations and trends driving business. We are a creative agency that concentrates on activating transformational moments: large-scale high-impact creative campaigns for world-class companies who are transforming the way they do business, go to market and communicate with the people that matter most.

With more than 600 employees and 12 offices globally, many of our accounts require us to work in global teams across the U.S., Asia and Europe. Ruder Finn provides local hands-on experience and expertise of a local boutique agency across the agency’s four pillars — Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections — with expertise in corporate reputation and media counsel, healthcare communications, C-suite thought leadership, business transformation, financial communications, crisis and issues management, employee engagement, technology communications, community building, experiential marketing and in cause-related work. Our extensive portfolio of global clients enables growth both for our clients’ business and our own. Supporting all of our offerings is a consistent focus on digital content and strategy through our award-winning full-service digital practice, RFI Studios, which has approximately 85 employees globally in New York, San Francisco and China.


909 Third Ave.
New York, NY 10022

Andy Polansky, CEO
Gail Heimann, President

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek’s 2015 Global Agency of the Year and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014.

 The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit


500 Fifth Avenue, Suite 300
New York, NY 10110
800/955-WORLD (9675)
212/286-9550 (US and Canada)

Scott Chaikin, Group Chair
Tom Donoghue, Americas Region Chair
Patrik Schober, EMEA Region Chair
Niall Dologhan, APR Chair
Todd Lynch, Managing Director

Worldcom Public Relations Group utilizes a trusted global partnership of independent firms to help clients create the perfect solution to any PR challenge or opportunity, regardless of geography, industry or discipline required. Worldcom’s independently owned public relations firms boast 143 offices in 115 cities on six continents, approximately 2,000 total employees, and combined revenues of more than $288 million in 2014. The average tenure of Worldcom partners is 13 years. Whether seeking a single firm or creating the perfect solution/team through a collaboration of Worldcom partners, brands have access to seasoned professionals dedicated to providing creative, strategic solutions that deliver results. Our firms are accustomed to working together and provide agility, strong media and local influencer relationships, deep industry and discipline experience and the knowledge and willingness to provide thoughtful, objective, results-driven counsel. Learn more about Worldcom at or call Todd Lynch at 1-800-955-9675.

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Firms Specializing in Multicultural PR

Avery Island, Louisiana, the home of TABASCO

To engage top Hispanic chefs, Hunter Hispanic planned and executed the first-ever Hispanic chef and media trip on Avery Island, Louisiana, the home of TABASCO®. The trip’s agenda was specifically created with the Latin palate in mind and the itinerary included a delicious meal prepared by one of Louisiana’s most prominent Hispanic chefs, Chef Adolfo Garcia. Shown here is the group of journalists and chefs including Harold Osborn, Senior Vice President of McIlhenny Company, who hosted the group during their stay on Avery Island.


41 Madison Avenue, 5th Fl.
New York, NY 10010

Grace Leong, CEO
Gigi Garcia-Russo, Partner
Annette González-Malkin, Senior Vice President

From the impact of mainstream culture on Hispanics acculturating in the United States, to the social influence that Latin culture has on the general public in this “New America,” the U.S. Hispanic consumer continues to serve as an important sales driver. Hunter Public Relation’s Hispanic Strategies and Solutions team provides a full-service approach to reach this ambicultural consumer through total market, culturally nuanced campaigns.

An “agency within an agency” of one of the most highly recognized mid-sized firms in consumer marketing communications, Hunter Hispanic offers a complete roster of services including trans-adapting mainstream programs to fully integrated Hispanic PR and communication strategies; traditional, social and digital media-based programs; influencer seeding; celebrity relationships and large-scale consumer events. The department brings more than 26 years of combined experience developing and executing PR and communication strategies to engage the U.S. Hispanic market on behalf of some of America’s most respected companies.


15400 Sherman Way, 4th Floor
Van Nuys, CA 91406

Michael Halberstam, Chairman

Founded in 1982, Interviewing Service of America (ISA) has become one of the largest independently-owned market research firms in the U.S. To date, we have conducted Quantitative and Qualitative multicultural and multilingual research projects in 67 languages, worldwide. Industries served include automotive, financial, CPG, healthcare, pharmaceutical, fast food, entertainment, radio and TV advertising, public relations and universities. We are acknowledged as experts in the Asian and Hispanic American communities, having won three awards for our research from the Asian American Advertising Federation (3AF). Q-Insights, a member of the ISA family since 1997, executes large-scale recruiting for general market, Hispanic and Asian studies, and offers both intercept and on-site work at a national level. Their experienced project management team coordinates all research from their central focus group facility in Los Angeles, CA. ISA’s online research company SoapBoxSample, specializes in capturing consumer insights at the point of experience, with mobile studies, app-based research, passive metering and geo-fencing. ISA’s combination of deep research experience and technologically advanced approaches consistently provides clients with high-quality deliverables. 

Mari Escamilla with Los Tigres del Norte at the Latin Grammys

Mari Escamilla, pictured with Los Tigres del Norte at the Latin GRAMMYs, leads Marketing Maven’s Hispanic marketing division.


135 East 57th Street, 4th Floor
New York, NY 10022

Los Angeles Headquarters

Lindsey Carnett, CEO & President
Natalie Rucker, VP of Business Development
John Krisiukenas, Managing Dir., NY

With a 70% diverse staff, the Marketing Maven team embraces multicultural communications. From traditional earned media to new forms of social and multimedia engagement, our team facilitates brand conversations with multigenerational, millennial and multicultural targets.  From an iconic tequila brand or an upscale burrito chain to a global Asian airline, the bicoastal team at Marketing Maven knows how to navigate a diverse range of PR and social media campaigns. We specialize in maintaining a company’s brand message through culturally relevant communications strategies. 

Is Spanish language media important to your target demographic? We have a bilingual and bicultural Hispanic marketing department with a real-time pulse on cultural trends and connections to increase brand awareness and drive sales from U.S. Hispanics.
Marketing Maven is 8(a) certified by the U.S. Small Business Administration as a minority owned business. Other certifications include Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council, WOSB status with the government and DBE, CUCP and CPUC certification through the State of California.

Juan Lezama, Mosaico PR Director.


150 Post Street, #620
San Francisco, CA 94107

Juan F. Lezama, Mosaico Director
Karmina Zafiro, Vice President
Dionicio Hernandez, Account Supervisor

Mosaico, a division of Fineman PR, is a full-service multicultural communications agency driven by a creative and diverse group of professionals. Our strategic approach goes well beyond language. We factor in various sociocultural nuances affecting communications to provide our clients with actionable insights.

From influencer relations, media outreach, to crisis management, we craft culturally vibrant communications strategies that establish a relevant “voice” connecting our clients with their audiences while maintaining brand identity.

Mosaico works with clients in a variety of industries including tech, food and beverage, financial, healthcare, real estate development and non-profit. This includes organizations such as Nestle Health Science, Foster Farms,,, The Pacific Companies, Mission Economic Development Agency, and City of Hope Medical Group, among others.


Sunset Media Center
6255 W. Sunset Boulevard
Los Angeles, CA 90028

Stephen Macias, Senior VP
Joseph Keenan, Vice President

MWWPR is a leading global independent communications agency. We specialize in public relations, public affairs and social media marketing strategies to help B2B and B2C companies engage, influence and build relationships with their key stakeholders. As one of the only firms to have a specialized LGBT practice, MWW offers clients unparalleled access to one of the best networks of resources to target and mobilize the LGBT community for your brand. With a unique approach to PR, we focus on delivering communications strategies, creating awareness, managing reputation and changing perception. In doing so, we ensure that our clients Matter More™ to the audiences who matter most.

Today, more than ever, we know that brands and corporations are seeking to resonate with the LGBT community. Recent political and cultural changes are dictating a new form of LGBT marketing, and brands are demanding authentic and personalized campaigns to truly resonate with LGBT influencers, organizations and the much wider audience of Americans who support equality. We work across multiple verticals in the space to service clients across the spectrum, ranging from Fortune 100 companies and LGBT advocacy and arts organizations to tastemakers and influencers.

MWWPR has been recognized with top industry awards for client work and thought leadership, and is the recipient of The Victory Fund’s Corporate Responsibility Award in 2014. Other industry accolades include “PR Agency of the Year,” “Best Places to Work,” and “Campaign of the Year.”


201 17th St., Suite 300
Atlanta, GA 30363
Fax: 404/627-4357

Alexis Davis Smith, Pres. & CEO

PRecise Communications is an award-winning boutique public relations firm specializing in consumer brand marketing, media relations, multicultural communications and event planning. Our expertise and proven approach are based on years of “big agency” and “big brand” experience, tremendous insight into the media, and a variety of industries and diverse consumer segments. Our programs are grounded in solid strategy, focused on the business objectives and designed to meet target audiences where they are — considering their lifestyle, cultural values, buying behaviors and media vehicles to best meet the needs and goals of the project and budget.

The four pillars of our practice are: creativity, dedication, passion, and strategy. With offices in Atlanta and Miami, we provide communications counsel to leading consumer brands including Coca-Cola and Toyota.


3700 Woodland Drive, Suite 300
Anchorage, AK 99517
907/ 258-5412

Lincoln Garrick, President

Agency culture? Our culture is over 5,000 years old. Solstice Advertising is an award-winning integrated communications firm specializing in reaching hard-to-reach audiences and providing reputation management for government organizations.

The agency has represented more American Indian and Alaska Native businesses, governments and organizations than any other agency in the country. We also provide services for a remarkable number of federal organizations ranging from the Bureau of Indian Affairs and Forest Service to the Department of Veterans Affairs and U.S. Treasury.

Solstice is 100% owned by Calista Corporation. In fact, we’re the only advertising agency owned by an Alaska Native Regional Corporation (ANC). Native people in Alaska are “organized” differently from American Indian tribes. For lack of a better metaphor, our owners, the 13,000 Yup’ik, Cup’ik and Athabascan shareholders of Calista Corporation, are like a for-profit tribe. We take great pride in our association with such an exceptional organization and group of people.

We live in Alaska, a place that’s 586,000 square miles in size (imagine Texas x 2.2). We’re constantly inspired to do things in a big way. We had the big idea to create an agency that’s horizontal in structure: No account director. No creative director. No middle management at all. Teamwork is our mantra. We believe that collaboration and the abscence of hierarchies and departmental walls lead to better creative solutions. Our org chart is vertically challenged, but it casts a big shadow.

Call it courage, grit or blue ocean thinking — there’s a different attitude in the Last Frontier. We like it that way and we trust you will too.


114 W. 26th Street
New York, NY 10001

Monique Tapie, VP

Triomphant Communications is an award winning communications and public affairs agency founded by partners of international and diverse industry backgrounds. Its work in the Asian-American and U.S. multicultural markets have garnered it some of the top PR industry awards.

Its greatest strength also comes from being the sister agency and public relations arm of Gravity, named the top cultural advertising agency by Ad Age. Their teams are housed in the same offices and speak over 20 languages, providing expertise in both advertising and diverse communications — ensuring greater ROI for their clients through integrated campaigns. The agency’s knowledge base focuses on culture both ethnic and lifestyle.

Triomphant specializes in building and executing strategies that tap into the critical needs of its clients mostly within: healthcare, entertainment, travel and government entities.

Together, Triomphant and Gravity build responsible, fully integrated campaigns that take on their clients’ challenges through cultural perspectives.


2 Disbrow Court, Third Floor
East Brunswick, NJ  08816

Esther Novak, Founder & CEO

VanguardComm is a national, boutique firm founded in 1995 that provides a single source for Public Relations and Marketing Communications targeting Hispanic, African American and Asian markets in the U.S. We work directly with corporations, nonprofit organizations, and also partner with mainstream agencies that need specialized expertise in these segments.

Our approach is to leverage the commonalities of these three unique markets. We are proud of our record of effectiveness, efficiency and getting excellent value and results.
We use a proprietary process — “dotting the i’s” — to mount successful campaigns for clients just entering the multicultural marketplace and those looking to grow. We use both traditional and alternative media to reach the intended audience in culturally relevant ways.

The VanguardComm team is located in major markets throughout the U.S. The firm is woman and minority owned.

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