Our special report on global communications and public relations covers how public relations is changing in an increasingly global and multicultural world. Don’t forget to consult our profiles of agencies that specialize in international and multicultural public relations.
O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros.
Profiles of International PR Firms:
277 Park Avenue, 39th Floor
New York, NY 10172
AMO is the leading global partnership of corporate and financial communications consultancies.
Our best-in-class approach brings together local-market leaders with unrivalled knowledge of stakeholder perceptions, financial markets and cross-border transactions in the key financial centers of Europe, Asia and the Americas.
Providing sophisticated communications counsel for reputation management, M&A and capital market transactions, media relations, investor relations and corporate crises, our member firms have established relationships with many S&P 500, FTSE 100, DAX 30, SMI, CAC 40 and IBEX 35 companies.
AMO is comprised of the following market-leading consultancies:
Cosmo Public Relations Corporation
Azabu Kaisei Building, 7F
1-8-10 Azabudai, Minato-ku
Tokyo, 106-0041, Japan
Kumi Sato, President & CEO
Established in 1960, COSMO’s original mission was to support Japanese companies in communicating with global audiences through public relations. Today, COSMO has grown into one of Japan’s leading strategic communication consultancies and supports global and domestic companies to communicate with their audiences in Japan. COSMO’s continuous pursuit of innovation in public relations continues to shape the communication landscape in healthcare, food, and food science.
COSMO implements a strategic framework that combines social analytics, an extensive network of valuable influencers, and local knowledge fostered over 55 years. These resources have helped us consistently deliver innovative, communication solutions to more than 500 companies.
Leaders in the fast-paced healthcare indUstry must adapt rapidly to ever-changing regulations and trends, while still delivering effective communication strategies. That is why COSMO is one of the very few public relations companies which has and will continue to stay independent.
245 Park Ave., 39th Fl.
New York, NY 10167
Henry Feintuch, President
Richard Roher, Managing Partner
Richard Anderson, Senior Managing Director
Feintuch Communications senior staffers Richard Roher (l-to-r) and Doug Wright study new Atlona connectivity products during Integrated Systems Europe 2016 booth set-up in Amsterdam.
The U.S. market in 2015 is again vibrant and highly attractive to international companies seeking to market their products and services here. Many domestic firms looking to grow their marketshare are pushing into Europe, Asia, South America and Africa.
We can help. The Feintuch Communications team has successfully supported companies from more than 30 countries seeking to enter the U.S. market. We help all types of organizations to adapt their brand and messaging while providing the experienced, hands-on public relations counsel to help ensure local market success. And we do that in an affordable manner.
Additionally, for U.S. companies seeking to enter world markets, our global network — the PR World Alliance — is ready to assist. The network of best-of-breed independent consultancies is particularly adept at coordinating market entry public relations programs.
For start-ups and multi-nationals targeting the U.S. and Latin America, our JumpStart Global Advisors subsidiary provides a set of business services that allow them to enter the market quickly and efficiently — everything from market assessment and strategy, business establishment, legal/financial/, accounting/HR, and back-office support to recruitment, sales/distribution/channel and partnership development.
7 World Trade Center
250 Greenwich St., Suite 4644
New York, NY 10007
Johnathan Wilson, President
Tim Goddard, SVP
GLOBALHealthPR partners from around the world gathered at the 2016 Annual General Meeting in Mumbai for two days of collaboration, best-practice sharing and celebration of 15 years of partnership.
Now in its 15th year, GLOBALHealthPR is the largest independent health and science communications agency partnership worldwide, with offices in 42 countries. Headquartered in New York with a European regional hub office in London and an extensive presence throughout the Americas and the Asia, Pacific region, GLOBALHealthPR consists of independently owned and operated partner firms that choose to work together based on common values and a commitment to client service.
With more than 600 health-specialist communications professionals and dozens of researchers and medical advisors, the agencies that make up our partnership share a belief in insight-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution. Collectively, we have worked on 44 of the world’s 50 leading pharmaceutical brands and offer a deep understanding of how global strategies translate to local tactics based on the realities of individual markets.
GLOBALHealthPR’s chair and founding partner, Spectrum Science Communications, was recently named 2016 Healthcare Agency of the Year for North America by the Holmes Report.
Michael Schröder, IPREX Global President, CEO and Owner of ORCA Affairs, Berlin, email@example.com
David Watson, IPREX Executive Director, firstname.lastname@example.org
Carol Clinkenbeard, IPREX Global Administrator
IPREX is a $350 million network of communication agencies, with 1,700 staff members and 115 offices worldwide, working across the spectrum of industry sectors and practice disciplines.
We offer our partners’ clients world-class strategic counsel and integrated communication solutions — and we provide partners with the collaboration and support they need to win and manage multi-market assignments.
Clients choose IPREX partners for their expertise in their own markets, and because they have come to expect the diversity and dynamism of owner-managed agencies and how it works to their advantage.
Agencies join IPREX for the ability of IPREX and its partners to help them grow their businesses — independently and in conjunction with other partners — and to make their agencies better, stronger, and more profitable through the generous sharing of best practices.
Partners communicate through an intranet, review each other’s work rigorously, network at several meetings each year, and participate in webinars or one-on-one conversations for the purposes of sharing the knowledge and insights necessary to become and remain a world-class communication organization.
Visit www.iprex.com for more information.
Founding member of IPREX
16 E. 34th St.
New York, NY 10016
1425 K St., NW, #350
Washington, DC 20005
Kenneth D. Makovsky, CEO
Denise Vitola, MD; Andy Beck, Justin Chase, Robbin Goodman, Doug Hasney, Michael Kaczmarski, Stacey Wachtfogel, Exec. VPs
Lee Davies, Mike Goodwin, Tom Jones, Alex Peterson, Sr. VPs.
Makovsky, founded 35 years ago, has become one of the nation’s leading global independent integrated communications consultancies by adhering to its original vision: that specialization in key areas is the best way to build reputation, sales and fair valuation for the client. Our competitive edge is reflected in our brand energy line: “The Power of Specialized Thinking.”
Tracking over the past five years, 90% of Makovsky clients rate the firm as “very good” to “exceptional.” To ensure client delight, an independent “Quality Assurance” expert checks in twice a year with clients. To further drive client satisfaction, the heads of each of the company’s specialty practices are active in day-to-day client service. The firm’s “One P&L” philosophy enables the firm to deploy the right talent at the right time to further the clients’ business goals.
Headquartered in New York with an owned office in Washington, D.C., Makovsky has agency partners in more than 30 countries and in 40 US cities through IPREX, the second largest worldwide corporation of independent agencies, of which it is the founder.
In 2015, Makovsky won 25 firm, people and campaign awards including PR News’ “Top Women in PR,” two “PR Rising 30 Under 30,” “Midsize Agency of the Year” by Bulldog Stars of PR, American Business Awards “Agency Professional of the Year” “PR Agency of the Year,” “Company of the Year in Marketing, Advertising and PR” and “HR Department of the Year,” NY Observer “PR Power List – Ranked #7” for the second year in a row, as well as multiple Gold, Silver and Bronze Stevies.
Makovsky’s internal values — innovation, initiation, communication, collaboration, motivation and education — are about ensuring external value and realizing the firm’s mission: smart people working in harmony to help our clients and the agency win.
Clients: 1 Click, Actavis, Inc., Affinity Health Plan., Amarin Pharma, Inc., Amlin PLC, A.T. Kearney, BMJ Group, Bristol-Myers Squibb, CBIZ MHM LLC, Clear, Clock.In LLC, Corporate Resource Services (CRS), Cracker Barrel Old Country Store, Inc., Crystal & Co., CW Financial Services LLC, Duchesnay USA, Enigma Life, EOS Climate, EQT Partners Inc., Federated Securities Corp., Fortistar LLC, GlaxoSmithKline LLC, Greif, Inc., H.D. Smith Wholesale Drug Co., HP Inc., Hubbell Lighting, Inc., Institute for Community Living, Inc., Investment Program Assn., JED Foundation, J. G. Wentworth Company, KEEK, Kowa Pharmaceuticals America, Inc., Merck Sharp & Dohme Corp., OHSU Knight Cancer Institute, Otsuka Paycom Payroll, LLC, PepsiCo, Inc., Prolong Pharmaceuticals, Inc., Publicis Healthcare Comm., GRP, QSpex Technologies, Replicor, Inc, Russell Reynolds Associates, Severn Trent Environmental Services, Soraa, Inc., Sterne Agee, Synechron, Inc., The Medicines Company, Thornburg Investment Management, Vanda Pharmaceuticals, Inc., Velocity Technology Solutions, Verizon, Venable LLP, WebMD, Western Union, and Xavient Information Systems.
470 Park Ave. South,
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York, with offices in San Francisco and London. Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a B2B PR agency with a focus on financial and professional services and technology. Today, it has grown to include lifestyle, retail, wellness and consumer brand experience.
Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial and professional services, consumer, B-to-B and multi-industry sectors. Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touchpoints.
Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.
Our love of what we do combined with years of deep category experience shapes our work. We engage audiences on every level and set your brand apart. We do all of this to help your bottom-line and build your business. So get in touch. We’re all ears.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
PR Boutiques International
Members at PR Boutiques International’s 9th Annual Global Conference, hosted by and held at the Impress Labs’ office in San Francisco CA. PRBI is a consortium of 38 member agencies across the globe.
PR Boutiques International (PRBI) is an international consortium of boutique public relations firms. The principals of PRBI members are experienced practitioners who have held senior positions in large PR agencies and/or corporations. Our members share a core value of putting clients first. We excel in meeting a broad range of client needs in corporate public relations, consumer PR, health care PR, investor relations, crisis management, business-to-business PR, economic development PR, not-for-profit, academia, government, financial, technology, legal, hospitality, beauty/fashion and multicultural PR.
Members of PR Boutiques International are not small firms trying to get big — our business model is mature. Our highly experienced professionals command a broad range of knowledge, often deeply specialized, both in industry sectors and practice skills. Without endless layers of management and bureaucracy to fight though, decisions translate rapidly into action — and most importantly — results. For more information, visit prboutiques.com.
Public Relations Global Network (PRGN)
Unit B15C The Piazza,
72 Waterkant Street
Cape Town, South Africa
+ 27 (0)21 421 0430
Evelyn John Holtzhausen, President, PRGN; Founder and Director, HWB Communications
1809 7th Avenue, Suite 1212
Seattle, WA 98101
Aaron Blank, Chair, Marketing + Business Development, PRGN; CEO/President, The Fearey Group
1991 Crocker Road, Suite 500
Cleveland, OH 44145
440/617-0100 ext. 201
Edward Stevens, APR, Immediate Past President, PRGN; President, Stevens Strategic Communications, Inc.
The Public Relations Global Network (PRGN) is “The World’s Local Agency.” The network is made up of a solidified organization of local agency leaders who have been in their respective communities for decades. PRGN has more than 1,000 clients across six continents in more than 80 markets around the world. With revenues of more than $110 million (USD), PRGN is among the world’s largest public relations networks. PRGN harnesses the resources of 47 independent public relations firms and more than 1,000 communications professionals. Visit PRGN online at www.prgn.com, call 206/343-1543 or engage on twitter at @PRGN.
PR World Alliance
Board of Directors: Perran Ersu, Chairman (Turkey)
Henry Feintuch, Vice Chairman (U.S.)
Catherine Kablé (France)
Lars-Ola Nordqvist (Sweden)
Helena Stamou (Greece)
Perran Ersu, President of Persona Communications (Istanbul) and Chairman
PR World Alliance, headquartered in Canada, is an international network of premier independent communication consultancies. Member firms are carefully selected and represent established, respected and accomplished firms with a solid reputation for producing superior results for clients.
The key difference between PR World Alliance and other international groups is its individual and collective commitment to professionalism, integrity and the highest ethical standards. It is also the assurance that all client campaigns are overseen by the owners and senior practitioners of partner firms — from the smallest single country project to the most complex multinational campaigns.
The organization encompasses public and investor relations companies and offices in North America, South America, Europe and Asia with offices and joint venture partners in China, Pakistan, India, Africa and beyond. The network continues to seek new members in strategic locations.
PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. Members can be engaged for support of an individual event, an ongoing retainer relationship or a pan-continent campaign.
Rogers & Cowan
Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Mark Owens, CEO
Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our International film team works with filmmakers, producers, financiers, distributors, film commissions and filmmaking talent from around the world to spearhead their international publicity campaigns throughout the lifetime of their project. We provide clients with extensive knowledge of the U.S. and international film industries and have close relationships with leading distributors and media around the world.
Our team offers strategic counsel on the development and execution of corporate PR campaigns to position our clients’ within the film industry, manage international PR of theatrical film releases and promote foreign production facilities.
Additionally we manage media activities for our clients projects at major film festivals and markets, including Cannes, Venice, AFM, Mifed and MipTV as well as execute media and entertainment influencer outreach campaigns to build awareness and participation at film festivals and markets such as Edinburgh, Zurich, Krakow, Aruba, Bahamas, Trinidad & Tobago and Marche du Film.
Rubenstein Public Relations
1301 Ave. of the Americas, 13th Flr.
New York, NY 10019
Richard Rubenstein, President
Rubenstein Public Relations (RPR) is New York’s leading full-service communications firm founded by Richard Rubenstein, a third generation publicist. The agency is internationally recognized for its ability to secure high-impact media exposure to prominently position clients in their respective markets. RPR’s footprint is global and our results have long-lasting and far-reaching impressions. With over three decades of experience, we represent leading entities in government, healthcare, environmental sustainability, technology, finance, corporate, real estate, education, luxury lifestyle and non-profit.
We apply a disciplined, method-based approach to all of our practice areas and help build both new and established brands around the world through compelling messaging, high-caliber storytelling and strategic media programs. RPR is a client-centric firm with high-level, industry professionals who bring specialized industry knowledge and longstanding media relationships to every account. From corporate profiles to stand-alone feature stories, product launches, broadcasts and special events, RPR delivers unparalleled results.
RPR has also successfully arranged co-branding partnerships, strategic sponsorships, book publishing and film production deals, as well as coordinated philanthropic initiatives that have brought national and international attention to a diverse portfolio of entrepreneurs and enterprises. Additionally, we also serve as senior advisors to businesses and individuals experiencing crisis situations and litigation disputes.
A sample representative list of RPR’s clients includes: 15 Central Park West, 50 United Nations Plaza, MIPIM, Calamos Investments, Experian, US SIF, Savanna, O’Connor Capital, Angola Capital Investments, Maximus Real Estate Partners, Nardello & Company, Trillist, The Witkoff Group, Glen & Co. Architecture & Design, Ismael Leyva Architects, Appetizer Mobile, Bankmobile, Ubiquity, Biohitech America, Vikram Chatwal Hotel Group, Adelphi Hotel, SBE Hotels, Beautique, Modell’s, Pier59 Studios, Filmrise, MBLM, Maritz Motivation Solutions, Legacy Business School, Blue Horizon International, Varsity Brands, Center for Network Therapy, Interdisciplinary Stem Cell Institute, Curemark, Life Extension, The Carroll Petrie Foundation, 9/11 Tribute Center.
60 Francisco St.
San Francisco, CA 94133
Jim Weiss, Chmn. & CEO
Bob Pearson, Pres. & Chief Innovation Officer
Tony Esposito, CFO
Mike Hartman, CCO
Jennifer Gottlieb, COO & Head of Client Svc.
Paul Dyer, Pres. of Analytics & Insights
W2O Group is an independent network of complementary marketing, communications, research, and development firms focused on unified business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group serves clients through a network of firms — WCG, Twist, and BrewLife — through offices in Austin, Basel, Boston, Chicago, Los Angeles, London, Minneapolis, New York, San Francisco, and Silicon Valley.
W2O Group was named the 2016 Mid-Size Agency of the Year by the Holmes Report, was ranked #1 in O’Dwyer’s ranking of Texas PR Firms and was ranked #24 in PR Week’s Global Agency Business Report in 2015. Chairman and CEO, Jim Weiss was named a “50 Forward” outstanding alumnus for Syracuse University in 2015. He was honored as a member of PR Week’s Global Power book list in 2015, PR Week’s Powerlist in 2014, and was named in In2’s Top 25 Innovators list in 2014. President Bob Pearson was named to PR News’ Hall of Fame in 2015. For more information, please visit www.w2ogroup.com.
909 Third Avenue
New York, NY 10022
Micho Spring, Chair, Global Corporate Practice
Jim Meszaros, Executive Vice President, International
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014.
The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Worldcom Public Relations Group
500 Fifth Ave., Suite 1640
New York, NY 10110
212/286-9550 (US and Canada)
Scott Chaikin (Dix & Eaton), Group Chair
Tom Donoghue (Donoghue & Associates), Americas Region Chair
András Nagy (Probako Communications), EMEA Region Chair
Tom Van Blarcom (TQPR Thailand), APR Chair
Todd Lynch, Managing Director
Worldcom Public Relations Group utilizes a trusted global partnership of independent firms to help clients create the perfect solution to any PR challenge or opportunity, regardless of geography, industry or discipline required. Worldcom’s independently owned public relations firms boast 138 offices in 110 cities on six continents, 2,000+ total employees, and combined revenues of more than $288 million in 2015. The average tenure of Worldcom partners is 13 years. Whether seeking a single firm or creating the ideal solution/team through a collaboration of Worldcom partners, brands have access to seasoned professionals dedicated to providing creative, strategic solutions that deliver results. Our firms are accustomed to working together and provide agility, strong media and local influencer relationships, deep industry and discipline experience and the knowledge and willingness to provide thoughtful, objective, results-driven counsel. Learn more about Worldcom at www.worldcomgroup.com or call Todd Lynch at 1/800-955-9675.
Profiles of Multicultural PR Firms:
450 West 15th Street, Suite 700
New York, NY 10011
Whether it’s cars or cameras, or diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours, and we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to connect them with today’s socially charged, health-minded and diverse consumers.
Allidura helps health & wellness companies establish meaningful connections with key stakeholders, including those in Hispanic markets. Working with our partners at Newlink, we provide clients with the right combination of healthcare know-how and Hispanic market understanding to produce culturally competent communications that move the needle. Our integrated approach includes capabilities that span public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and analytics.
Allidura is part of inVentiv Health Public Relations Group and powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at inVentivHealth.com.
450 West 15th Street, Suite 602
New York, NY 10011
Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.
B2 builds brands and grows markets for companies driving innovation across a variety of disease states, and our main goal is to create measurable behavior change for our clients’ most important stakeholders, including those in Hispanic markets. Our capabilities go beyond traditional public relations to leverage a partnership with Newlink America, which allows us to provide clients with the right combination of healthcare know-how and understanding of the Hispanic market to produce culturally competent communications that move the needle.
Biosector 2 is part of inVentiv Health Public Relations Group and powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at inVentivHealth.com.
601 Brickell Key Drive, Suite 900
Miami, FL 33131
Jorge Ortega, EVP, Burson Latino Lead
Burson Latino, Burson-Marsteller’s Latino communications practice, leverages Burson-Marsteller’s experts, their experience, and digital communications tools to help clients connect and engage with the dynamic and rapidly-growing U.S. Hispanic population. We are here to help our clients understand their Latino stakeholders and their behavioral differences in a way that goes beyond a simple translation of messages. Our evidence-based approach provides our team with a deep understanding of the Hispanic market, its stakeholders, the media, the digital community and the influencer spectrum, which enables us to help clients connect with Hispanic audiences. Through StudioB, Burson-Marsteller’s approach to integrated, data-driven content creation and distribution, our team transforms data patterns into insights that shape content creation and channel engagement programs, all while constantly monitoring, adjusting and updating using real-time data as the program unfolds. Our Hispanic communications offering is built on four specialty areas: Hispanic Millennial Connections, Digital Analytics, Strategic Brand Communications, and Corporate Communications and Citizenship. For more information, please visit www.bm.com.
Chamberlain Healthcare PR
450 West 15th Street, Suite 405
New York, NY 10011
At Chamberlain, we are passionate about translating science into meaningful stories that inspire action. At the end of every day, if we have empowered consumers and providers to create better health outcomes, then we know we’ve done our job. That’s why, for more than 20 years, our clients — from Fortune 500 pharmaceutical companies to small non-profit patient groups — have relied on us to communicate their information to the audiences that really matter.
Chamberlain offers a complete suite of communications services fully matched to today’s technological, geographical and cultural realities. We work with partners at Newlink America to help health & wellness companies establish meaningful connections with key stakeholders in the Hispanic market. With the right combination of healthcare know-how and understanding of Hispanic culture, we create culturally competent programs that move the needle for our clients and consumers alike.
Chamberlain is part of inVentiv Health Public Relations Group and powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at inVentivHealth.com.
Chandler Chicco Agency
450 West 15th Street, Suite 700
New York, NY 10011
Chandler Chicco Agency (CCA) is a pioneer in the global health communications space — and has been for more than 20 years. From patient advocacy and disease awareness to issues management and commercialization, our unparalleled insight, depth of experience and entrepreneurial spirit drives us to create inspired and visionary solutions.
CCA is part of inVentiv Health Public Relations Group, a global communications network that helps launch brands and build the reputations of companies working to improve human health. The group offers best-in-class capabilities spanning public relations, digital and social media, issues management, stakeholder engagement, and analytics and measurement. Working with our partners at Newlink, we provide clients with the right combination of healthcare know-how and Hispanic market understanding to produce culturally competent communications that move the needle.
inVentiv Health is a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at inVentivHealth.com.
Flowers Communications Group
303 E. Wacker Dr., Suite 1000
Chicago, IL 60601
Michelle Flowers-Welch, CEO and Founder
Michelle Flowers Welch, Chairman and CEO of Flowers Communications Group (FCG).
Flowers Communications Group (FCG) is an award-winning, integrated marketing communications firm filled with energetic brand experts who specialize in targeting African American, Hispanic and multi-generational audiences on behalf of brands. Our agency leads with cultural insights that drive marketing results for the organizations we represent. Our integrated approach has proven successful for some of the world’s most recognized companies, government agencies and private organizations. For 25 years, our thought leadership has created groundbreaking campaigns, established industry best practices and generated successful results. Our agency capabilities include: integrated marketing communications, media relations, social media marketing, brand storytelling, content marketing, creative services, video production, experiential marketing, and corporate communications. FCG is MBE/WBE/DBE certified. To learn more, visit www.explorefcg.com.
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Grace Leong, CEO
Gigi Garcia-Russo, Partner
Annette González-Malkin, SVP
Buchanan’s Blended Scotch Whisky partnered with three-time Billboard Latin Music Award nominees Zion y Lennox to host an exclusive pop-up concert in Miami for their social media fans, Buchanan’s social media fans, media, and bloggers. Prior to the performance, Buchanan’s hosted an intimate whisky tasting and cocktail hour in honor of Zion y Lennox. The duo participated in interviews with media during this VIP cocktail hour talking about their new album. Here they are seen taking a selfie in between media interviews and having a great time with Buchanan’s.
Hunter Hispanic, a division of Hunter Public Relations, provides a full-service approach to reach the bicultural consumer via nuanced experiences in context, content and native language campaigns.
An “agency within an agency” of one of the most highly recognized mid-sized firms in consumer marketing communications, Hunter Hispanic offers a complete roster of services including fully integrated Hispanic PR and communication strategies; traditional, social and digital media-based programs; influencer seeding; celebrity relationships and large-scale consumer events. The department brings more than 28 years of combined experience developing and executing PR and communication strategies to engage the U.S. Hispanic market on behalf of some of America’s most respected companies.
Interviewing Service of America (ISA)
15400 Sherman Way, 4th Floor
Van Nuys, CA 91406
Michael Halberstam, Chairman
Founded in 1982, Interviewing Service of America (ISA) has become one of the largest independently owned market research firms in the U.S. and we keep expanding! ISA’s four divisions each have their own research focus, and all of them provide multicultural expertise.
We believe that research should be inclusive, which is why we invest in technology that makes research accessible to diverse groups of people. ISA recently acquired icanmakeitbetter, a best-in-class Insight Community platform. The platform allows clients to move beyond research and have conversations that matter with their customers. Brands benefit by having a simple way to gather ideas across generational and cultural lines.
To date, ISA has conducted Quantitative and Qualitative research projects in 67 languages. We are acknowledged as experts in the Asian and Hispanic American communities, having won three awards for our research from the Asian American Advertising Federation (3AF). ISA’s combination of deep research experience and technologically advanced approaches consistently yields high-quality deliverables.
inVentiv Health Public Relations Group
450 West 15th Street, Suite 700 New York, NY 10011
The global public relations group of inVentiv Health helps launch brands and build the reputations of companies working to improve human health. Our teams create communications that drive corporate value, enhance brand perception, and deliver on the bottom line.
inVentiv Health Public Relations Group includes four agencies — Allidura Consumer, Biosector 2, Chamberlain Healthcare PR and the Chandler Chicco Agency — who uniquely understand the needs of culturally diverse markets. Together with our partners at Newlink, our agencies help health & wellness companies establish meaningful connections with Hispanics. With the right combination of healthcare know-how and Hispanic market understanding, we produce culturally competent communications that move the needle for our clients.
The broad scope of inVentiv Health Public Relations Group is powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Learn more at inVentivHealth.com.
Los Angeles Headquarters
135 East 57th Street, 4th Floor
New York, NY 10022
Lindsey Carnett, CEO & President
Natalie Rucker, VP of Business Development
John Krisiukenas, Managing Director, NY
Marketing Maven’s Valeria Velasco supports Spanish language media
With a diverse staff, the Marketing Maven team embraces multicultural communications. Through traditional earned media in combination with new forms of social and multimedia engagement, our team facilitates brand conversations with multigenerational, millennial, and multicultural targets. From Spanish media relations for an iconic tequila brand or quirky Spanglish social media content for a burrito chain, to outside-the-box promotions to generate bookings for a global Asian airline, the bicoastal team at Marketing Maven disseminates a company’s brand message through culturally relevant communications strategies.
With offices in Los Angeles and New York City, Marketing Maven’s integration of PR, influencer relations and social media marketing helps provide a competitive edge to their clients. Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports, online product reviews and social media advertising and promotions to help increase revenue.
Moore Communications Group
Headquarters: 2011 Delta Blvd.
Tallahassee, FL 32303
Office Locations: Tallahassee + West Palm Beach + New Orleans + Denver
Karen Moore, Founder and CEO
Terrie Ard, President
Jordan Jacobs, Vice President of Client Servicing
Moore Communications Group is a nationally-ranked integrated communications firm headquartered in Tallahassee, Florida. Blending smart strategy with creative collaboration, we use integrated communications campaigns to build brands. Our tailored marketing solutions are custom curated from a mix of more than 12 services and specialties including advocacy, digital, social and Latino communications that shape opinions, shift behaviors and incite action, connecting our clients to success.
Connecting is at the heart of what the Moore Communications Group team does for our clients. These connections power business success, greater profits, brand identity and strategic outcomes. We understand promises matter. It’s quite simple. If you deliver what you promise to people you will matter to them. We promise to connect you to a new level of business success.
For more information about Moore Communications Group, visit www.moorecommgroup.com.
2153 Coral Way, 5th floor
Miami, FL 33145
Jorge A. Plasencia, Co-Founder & CEO
Luis Casamayor, Co-Founder & CCO
Anthony Bianco, EVP & General Manager
Lourdes Mateo de Acosta, SVP of Communications
La familia at República.
República is one of America’s fastest-growing independent cross-cultural advertising, digital and communications agencies. Founded in 2006, República has developed into a full-service, fully integrated marketing communications firm — providing branding, advertising, media planning and buying, digital, and public relations counsel and services — and as a Corporate Plus member of the National Minority Development Council, provides integrated offerings for bolstering diversity programs in both corporate America and Silicon Valley.
As the agency celebrates its 10th year anniversary, it is sharpening its focus on activating the multicultural mainstream. Recognizing that the general market is increasingly diverse, República builds communications strategies that leverage universal psychographic insights, which are essential to improving market share. Our results redefine what it means to create authentic, enduring connections between consumers and the brands they love.
811 Wilshire Blvd., Suite 2050
Los Angeles, CA 90017
500 Penn St. NE
Washington, DC 20002
6507 Jester Blvd, Suite 510-Q
Austin, TX 78750
1040 West Marietta St.
Atlanta, GA 30318
Jose Villa, President
Danny Allen, EVP, Managing Director
Karla Fernandez-Parker, Managing Director, Texas
Felischa Mayre, Earned Media Manager
Robyn Loube, Director, Atlanta
Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Ads don’t work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with its integrated advertising and earned media services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.
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