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Global Communications & International Media - Our Special Report


June Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Jun. '14 Int'l & Multicultural PR Magazine (PDF)

Main Index of Issues

Our special report on global communications and public relations covers how public relations is changing in an increasingly global and multicultural world. Don’t forget to consult our profiles of agencies that specialize in international and multicultural public relations.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in International PR
(Click for Firms Specializing in Multicultural PR)
 

THE ABERNATHY MACGREGOR GROUP

Subsidiary of Havas
277 Park Avenue, 39th Floor
New York, NY 10172
212/371-5999
Fax: 215/593-1845
www.abmac.com
www.amo-global.com

James L. Abernathy, Chmn. & CEO, Chmn. of AMO

With offices in New York, Los Angeles, Houston and San Francisco, The Abernathy MacGregor Group (AMG) provides counsel to the senior management and Boards of Directors of business corporations and large organizations in six communications disciplines: corporate and financial public relations, investor relations & shareholder activism, transaction communications, initial public offerings, crisis management, and corporate restructuring & bankruptcy. Within these disciplines, we advise clients across a broad range of industries including, but not limited to: banking & financial services, media and entertainment, transportation, retail, Internet/technology, energy, healthcare and telecommunications.

The Abernathy MacGregor Group is a founding member of AMO, an international partnership of leading corporate and financial communications consultancies that covers the major financial centers in Europe, North America, Latin America and Asia. The AMO network comprises more than 940 communications professionals from Maitland (UK), Havas Worldwide Paris (France/Belgium/Dubai), Hering Schuppener (Germany), Hirzel.Neef.Schmid.Counselors (Switzerland), Llorente & Cuenca (Spain/Portugal/Latin America), SPJ (Netherlands), Ad Hoc Communications Advisers (Italy), Porda Havas (China), National PR (Canada), NBS Communications (Poland),  Hallvarsson & Halvarsson (Sweden), and EM (Russia) and has established client relationships with leading S&P 500, FTSE 100, Dax 30, SMI 20, AEX 25, CAC 40 and IBEX 35 companies.

Clients: Advent International, AIG, Assurant, Baker Hughes, Booz Allen Hamilton, Inc, City National Bank, City of Detroit, Comcast Corporation, Credit Suisse, Duke Energy, Evercore Partners, Grosvenor Capital Management, Health Net, Inc, Henkel Corporation, Hershey Company, Hudson’s Bay Company, Johnson & Johnson, Kennametal, Inc, King Street Capital Management, LLC, Kraton Performance Polymers, Mattel, Mylan, Office Depot, Overseas Shipholding Group, Inc, PG&E Corporation, Pine River Capital Management LP, QEP Resources Inc, Royalty Pharma, Safeway, Sprint, Starwood Capital Group, Sun Pharmaceuticals, TIAA-CREF, Toyota, Triple Point Capital, Tudor Investments Corporation, Veolia Environment, Vodafone Group plc, Walmart, WH Group and York Capital Management.


DEVELOPMENT COUNSELLORS INTERNATIONAL (DCI)

243 Queen Street West
Suite 200
Toronto, ON M5V 1Z4
416/362-0808
@aboutdci  
www.aboutdci.ca

Karyl Leigh Barnes, Managing Partner/Tourism
Maureen Haley, Regional Director/Canada

Development Counsellors International specializes in economic development and tourism marketing and public relations. Known as “The Leader in Marketing Places,” DCI has worked with more than 400 countries, regions, and cities to create “place marketing” campaigns that have driven investment and tourism since 1960. The firm’s Toronto office spearheads destination marketing throughout Canada, with place marketing teams who design and implement headline-generating media relations campaigns; social and digital marketing programs; special events for consumers, investors, media and travel industry representatives; marketing and sales campaigns designed to influence investors, visitors, travel trade (tour operators and agents) and meetings/conventions. Each of our staff has a “passion for places” which creates a culture of collaboration, idea sharing and a deep desire to achieve the investment and visitor attraction objectives of our client communities. DCI has offices in New York City, Los Angeles and Denver and global offices through the TAAN network.


Henry Feintuch

Feintuch Communications’ Founder and President Henry Feintuch delivering a U.S. market entry presentation in Singapore.

FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4900
info@feintuchpr.com
www.feintuchcommunications.com
www.PRWorldAlliance.com
www.jumpstartglobal.com

Henry Feintuch, President
Richard Anderson, Senior Managing Director

The global village has never seemed so big and small as in 2014. As the U.S. economy recovers, a flood of companies are targeting the U.S. market for their products, services and global brands. Many domestic firms looking to grow their marketshare are pushing into Europe, Asia, South America and Africa.

We can help. The Feintuch Communications team has successfully supported companies from more than 30 countries seeking to enter the U.S. market. We help all types of organizations to adapt their brand and messaging while providing the business and public relations counsel to help ensure local market success.

For start-ups and multi-nationals targeting the U.S. and Latin America, our JumpStart Global Advisors subsidiary provides a set of business services that allow them to enter the market quickly and efficiently — everything from market assessment and strategy, business establishment, legal/financial/accounting/HR and back-office support to recruitment, sales / distribution / channel and partnership development to localized marketing, branding and public relations.

For domestic companies seeking to enter world markets, our global network — the PR World Alliance — is ready to assist. The network of best-of-breed independent consultancies is particularly adept at coordinating market entry public relations programs.


GLOBALHealthPR

GLOBALHealthPR’s 2014 Annual General Meeting, held in Sydney, convened partners from 14 countries worldwide.

GLOBALHEALTH PR

2001 Pennsylvania Avenue, NW
Second Floor
Washington, D.C. 20006
202/587-2500
www.globalhealthpr.com

John J. Seng, Chair

Passion for healthcare, rich local insights, the right model.
Founded in 2001, GLOBALHealthPR is today the largest independent network of communications agencies dedicated exclusively to health and life-science communications. Backed by 14 partners spanning 25 countries across the Americas, Europe, Asia, Africa and Australia, GLOBALHealthPR’s core strengths lie in our team’s vast experience in healthcare communications, understanding the realities of local markets, and a collective passion for improving lives.

When it comes to global strategies and implementation, a “one size fits all” campaign never succeeds. That’s why we tailor our programs per-country based on local expert insights from our strategists.

From data milestones to global product launches, digital strategy and media relations, we serve clients from the pharmaceutical, biotech, device, food & nutrition and consumer health sectors, with additional focus on serving professional societies, hospitals and patient groups. At GLOBALHealthPR, we work. Together.


IPREX

414/755 2170
experts@iprex.com
executive@iprex.com

John Scheibel, IPREX Global President, CEO, Trefoil Group
jscheibel@trefoilgroup.com
David Watson, IPREX Executive Director
executive@iprex.com
Carol Clinkenbeard, IPREX Global Administrator

IPREX is a $270 million network of communication agencies, with 1,750 staff members and 115 offices worldwide, working across the spectrum of industry sectors and practice disciplines.

We offer our partners’ clients world-class strategic counsel and integrated communication solutions — and we provide partners with the collaboration and support they need to win and manage multi-market assignments.

Clients choose IPREX partners for their expertise in their own markets and because they have come to expect the diversity and dynamism of owner-managed agencies and how it works to their advantage.

Agencies join IPREX for the ability of IPREX and its partners to help them grow their businesses — independently and in conjunction with other partners — and the ability to make their agencies better, stronger, and more profitable through the generous sharing of best practices.

Partners communicate through an intranet, review each other’s work rigorously, meet often at one of five partner meetings each year, and participate in webinars or one-on-one conversations for the purposes of sharing the knowledge and insights necessary to become and remain a world-class communication organization.
Visit www.iprex.com for more information.


MSLGROUP

Subsidiary of Publicis Groupe S.A.
375 Hudson St, 14th Flr.
New York, NY 10014
646/500-7600
mike.russell@mslgroup.com
www.mslgroup.com

MSLGROUP is Publicis Groupe’s flagship specialty communications, public relations and engagement network.  The agency works as a trusted advisor, master storyteller and source for unbound creativity and value in the always-on conversation. MSLGROUP is the industry’s #4 largest global agency and the largest agency in China, India and in EMEA. We’ve been recognized by the PR industry as the Global Corporate Consultancy of the Year. 

The agency produces some of the world’s most important events, such as the World Economic Forum in Davos and elsewhere around the world, and the Annual Women’s Forum for the Economy and Society in Deauville, France that involves the participation of 1,300 business and political leaders from more than 80 countries.

In North America, its work with various household, oral care and digestive wellness brands has been award-winning as has its work in technology, global social/digital media and its integrated campaign for the non-profit, March of Dimes.  MSLGROUP has continuously worked in the automotive industry for 34 years.  The agency has a well-established content-centric communications capability, real-time news rooms in numerous offices, including a culinary content studio that supports its food and beverage clients.

The agency has ten global practice areas: Consumer, Employee Practice, Events & Experiential, Financial Communications, Health, Public Affairs, Reputation Management & Corporate Communications, Social/Digital Media, Technology and Corporate & Brand Citizenship.

The agency’s work in purpose — PurPle — has been recognized as PR Service of the Year for North America.  Its work in Conversational Storytelling — sales training and corporate positioning — for corporate and financial services clients was recognized as a top PR inventions. 


MWW

304 Park Avenue South
New York, NY 10010
212/704-9727
mkempner@mww.com
www.mww.com

Michael W. Kempner, Founder, CEO, and President

MWW is a leading mid-sized public relations firm and one of the five largest independent agencies, with offices operating out of nine major cities across the globe. From worldwide summits to multi-market international campaigns, our network of wholly-owned offices and best-in-class partners offers our clients an unmatched ability to execute integrated campaigns around the world. And with the official introduction of MWW UK last year, MWW has significantly expanded its international PR services, including the launch of a new public affairs practice in the UK and Brussels.    

Our mission is to create relevance for our clients and make them Matter More™ to their key stakeholders. Our clients choose us, stay with us and grow with us because we approach their business with the same passion as they do, and with the same entrepreneurial spirit upon which this agency was built.  Our work has earned the agency top industry accolades and honors, including “PR Campaign of the Year” at the 2014 Americas Sabre Awards, 2013 “PR Agency of the Year” by the International Business Awards, and 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards, among others.


OGILVY PUBLIC RELATIONS

The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
202/729-4308
christopher.graves@ogilvy.com
www.ogilvypr.com

Christopher Graves,
Global CEO

Ogilvy Public Relations operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify brand favorability and reputation. We do this through a deep understanding of how people form opinions and the social forces that “nudge” their behavior. Operating through our eight core practices, Ogilvy PR matches the client need with our staff expertise. Those clients include some of the world’s most admired brands and institutions, including DuPont, BP, Ford, LG Electronics and American Express as well as local companies in 85 offices around the world.

Ogilvy PR is the most global of all large PR networks, having been established more than 30 years ago in high-growth markets such as Asia where it is nearly twice the size of any other network. Unlike most public relations agencies, Ogilvy PR integrates its work deeply with the other Ogilvy & Mather disciplines from the outset, ensuring alignment and understanding of the brand, its ambition and its challenges, and leveraging shared research and knowledge.

Ogilvy PR helps its clients move beyond old world corporate communications into new forms of engagement via content sharing and employee story mining. Through its award winning content experts, Ogilvy PR crafts the right content for the right audience segment at the right time in traditional and social/digital media.


PUBLIC RELATIONS GLOBAL NETWORK (PRGN)

1991 Crocker Road, Suite 500
Cleveland, OH 44145
440/617-0100 ext. 201
Fax: 440/614-0529
estevens@stevensstrategic.com
www.stevensstrategic.com

Edward Stevens, APR, President-elect, PRGN;
President, Stevens Strategic Communications, Inc.

1388 Sutter Street, #901
San Francisco, CA  94109
415/561-0888 ext. 2308
Fax:  415/561-0778
david@landispr.com
www.landispr.com

David Landis, Immediate Past President, PRGN;
President, Landis Communications

The Public Relations Global Network (PRGN) is becoming known as “The World’s Local Agency.”  More than 1,000 clients across six continents depend on the combined resources of PRGN to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (USD), PRGN is among the world’s top four public relations networks. PRGN harnesses the resources of 50 independent public relations firms and more than 1000 communications professionals. Visit PRGN online at: www.prgn.com or call 877/900-3366.


PR World Alliance

PRWA held a three-day general assembly meeting in Istanbul, Turkey, in May 2014. Most of the organization’s 20 members joined the first night’s celebratory dinner adjacent to the Bosphorus Sea.

PR WORLD ALLIANCE (PRWA)

www.PRWorldAlliance.com

Board of Directors
Perran Ersu, Chairman (Turkey)
Henry Feintuch, Vice Chairman, (U.S.)
Catherine Kablé (France)
Anna Krajewska (Poland)
Lars-Ola Nordqvist (Sweden)
Helena Stamou (Greece)

PR World Alliance is an international network of premier independent communication consultancies. Partners are carefully selected and represent established, respected and accomplished firms with a solid reputation for producing superior results for clients.

The key difference between PR World Alliance and other international groups is its individual and collective commitment to professionalism, integrity and the highest ethical standards. It is also the assurance that all campaigns are overseen by the owners and senior practitioners of partner firms. That assurance applies to all client engagements — from the smallest project to the most complex multinational efforts.
The 20 member, 19-country network encompasses public relations companies and offices in North America, South America, Europe, Asia and Africa with offices and joint venture partners in Pakistan, India and beyond. The network continues to seek new members in strategic locations.

PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. The network offers strategic communication, public and investor relations and public affairs counsel, new product launch and promotion, social media programs and more.


ROGERS & COWAN

Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
inquiries@rogersandcowan.com
www.rogersandcowan.com
www.rogersandcowan.co.uk

Tom Tardio, CEO
Nikki Parker, EVP

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our International Film team works with filmmakers, producers, financiers, distributors, film commissions and filmmaking talent from around the world to spearhead their international publicity campaigns throughout the lifetime of their project.  We provide clients with extensive knowledge of the U.S. and international film industries and have close relationships with leading distributors and media around the world.  

Our team offers strategic counsel on the development and execution of corporate PR campaigns to position our clients’ within the film industry, manage international PR of theatrical film releases and promote foreign production facilities.

Additionally, we manage media activities for our clients’ projects at major film festivals and markets, including Cannes, Venice, AFM, Mifed and MipTV as well as execute media and entertainment influencer outreach campaigns to build awareness and participation at film festivals and markets such as Edinburgh, Zurich, Krakow, Aruba, Bahamas, Trinidad & Tobago and Marche du Film.


RUDER FINN, INC.

301 East 57th Street
New York, NY 10022
212/593-6400
inquiries@ruderfinn.com

Kathy Bloomgarden, CEO, Ruder Finn
Michael Schubert, Chief Innovation Officer, Ruder Finn
Jean-Michel Dumont, Chairman, Ruder Finn Asia
Nick Leonard, Managing Director, Ruder Finn UK

As one of the largest independent global communications agencies, Ruder Finn is uniquely positioned to provide clients with global perspectives, insights and resources, yet offer localized knowledge of the markets that mean the most to our clients. One of the only communications agencies co-headquartered in New York and China, Ruder Finn brings a distinctive east-west perspective and a global understanding of the innovations and trends driving business.

With more than 540 employees and 12 offices globally, Ruder Finn provides local hands-on experience and expertise of a local boutique agency across the agency’s four pillars: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. We concentrate on high-impact, global assignments that are strategic for our clients with a strong focus on global strategy, creativity and quality execution, with many of our accounts requiring us to work in global teams across the U.S., Asia and Europe. Ruder Finn’s expertise spans corporate reputation and media counsel, branding, executive thought leadership, employee engagement and internal communications, financial communications, marketing communications, social engagement, public affairs, and crisis and issues management.

Underpinning all of our offerings is a constant focus on digital content and strategy through our award-winning full-service digital practice, RFI Studios, which has approximately 85 employees globally in New York, San Francisco and China.

Clients include Novartis, AstraZeneca, Hermès, Infor, Citi, Amgen, Cartier, Samsung, and Mondel?z International.


WCG

16 High Holborn
London WC1V 6BX
United Kingdom www.wcgworld.com

Jim Weiss, Chairman and CEO of W2O Group
Bob Pearson, President of W2O Group
Annalise Coady, Head of EMEA

WCG is an independent global communications consultancy focused on providing insightful and integrated solutions to its clients. Since opening the London office in 2008, the global team has grown rapidly to over 30 employees with over five million in revenue (GBP). WCG is part of the W2O Group, which includes nearly 400 employees worldwide with offices in both North America and Europe.

WCG provides integrated and specialized services across various functions within the healthcare, financial, consumer and technology spaces including internal and external communications, advocacy relations, medical communications, social media, analytics, digital and creative.

As part of the W2O Group, WCG is creating the positive future of communications by continuously staying ahead of the client’s ever-changing environment. While WCG has always depended on its qualitative expertise, the team recognizes ROI is becoming increasingly important. By combining their expertise with predictive analytics, WCG offers clients strategic and insightful solutions.


WEBER SHANDWICK

909 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com

Andy Polansky, CEO
Gail Heimann, President
Jill Murphy, Chief Business Development Officer

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and winning four 2013 Cannes Lions. Weber Shandwick was also named PRWeek’s International Consultancy of the Year and The Holmes Report’s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades.

The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, research, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com.


WORLDCOM PUBLIC RELATIONS GROUP

500 Fifth Avenue, Suite 300
New York, NY 10110
800/955-WORLD (9675)
(US and Canada)
212/286-9550
toddlynch@worldcomgroup.com

Stephanie Paul, Group Chair
Sharon Linhart, Americas Chair
Patrik Schober, EMEA Chair
Mae Maneekulpan, APR Chair
Todd Lynch, Managing Director

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms with 143 offices in 107 cities on 6 continents, more than 2,300 employees, and combined revenues of more than $281 million in 2013.

Through Worldcom, the strongest, most capable independent firms serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. 

Worldcom firms’ clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. Worldcom is an invaluable source for the local advantage, worldwide.

 
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Firms Specializing in Multicultural PR
 

THE AXIS AGENCY

919 3rd Avenue, 15th Floor
New York, NY 10022
212/878-5114
www.theaxisagency.com

8687 Melrose Avenue, 9th Floor
Los Angeles, CA 90069
310/854-8200

Axis is a Culture Movement Marketing Agency specializing in full-service marketing communications targeting the U.S. multicultural markets. 

Axis specializes in developing marketing communications campaigns that tap into unique culture-based movements to achieve breakthrough success for leading brands. Our approach combines unique cultural insights, strategy, creativity, and diversity to create campaigns that align with ideas or movements on the rise among multicultural consumers.

Founded in 2005, Axis is a full-service agency headquartered in Los Angeles, California, and employs 50 professionals with five offices in key multicultural markets across the country.  It specializes in the areas of strategic planning, marketing communications, public relations, advertising and digital and social media.

Axis has led campaigns for Covered California, Mattel, Bacardi, U.S. Army, Kaiser Permanente, Clorox, RadioShack, Absolut Vodka, U.S. Department of the Treasury, General Motors, Verizon Wireless, among others.

For more information please visit www.theaxisagency.com.


Chef Pepin

In 2013, Hunter Public Relation’s Hispanic Strategies and Solutions Department began working with Smithfield to extend brand awareness and trial to the U.S. Hispanic market. The iconic Chef Pepin was enlisted to create authentic Cuban dishes to fuel VIPs, media and race fans in Homestead, FL before the race.

Photo: Doug Murray,
courtesy of Associated Sweets

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Fl.
New York, NY 10010
212/679-6600
Agonzalez@hunterpr.com
www.hunterpr.com

Grace Leong, Managing Partner
Gigi Garcia-Russo, Partner
Annette González-Malkin, Senior Vice President, Hispanic Strategies & Solutions

The purchasing power and social influence of U.S. Hispanics continue to prove themselves as important awareness and sales drivers for companies across the country. Hunter Public Relation’s Hispanic Strategies and Solutions department provides a full-service approach to reach this ambicultural consumer — the largest and fastest growing minority population in the U.S. — including counseling our large national consumer products clients on successfully implementing a total market strategy that translates to culturally nuanced campaigns reaching this unique consumer. A division of one of the most recognized mid-sized firms in consumer marketing communications, Hunter PR’s Hispanic Strategies & Solutions group offers a complete roster of services from trans-adaptation to the fully integrated PR and communication strategies; traditional, social and digital media-based programs; influencer seeding; celebrity relationships and large-scale consumer events. The department brings more than 25 years of combined experience developing and executing PR and communication strategies to engage the U.S. Hispanic market on behalf of some of Americas most respected companies.


INTERVIEWING SERVICE OF AMERICA

Corporate Headquarters
15400 Sherman Way, 4th Floor
Van Nuys, CA 91406
818/989-1044
halberstam@isacorp.com
www.isacorp.com

Michael Halberstam, President

Founded in 1982, Interviewing Service of America (ISA) has become one of the largest market research data collection and processing firms in the US. To date, we have conducted Quantitative and Qualitative  multicultural and multilingual research projects in 67 languages, worldwide. Industries served include Automotive, CPG, Healthcare, fast food, entertainment, radio and TV advertising, public relations and universities. We are acknowledged as experts in the Asian and Hispanic American communities having won three awards for our research. ISA has offices around the U.S., Canada and India with three telephone centers and two focus group facilities in Los Angeles. We are the co-owners of the Asian American Marketing Report, a one-of-a-kind, ongoing syndicated survey that compares the Chinese, Korean, Vietnamese, Filipino, Indian, Hispanic and African American communities with the general population.


MOSAICO PUBLIC RELATIONS

150 Post Street # 620
San Francisco, CA 94107
415/392-1000
Fax: 415/392-1099
Mobile: 415/623-6611
www.mosaicopublicrelations.com

Juan F. Lezama, Mosaico Director
Karmina Zafiro, Dir., Social Media
Dionicio Hernandez, Senior Account Executive
Amy Scarlett, Senior Account Executive

San Francisco-based Mosaico Public Relations was branded in 2008 after four years as the Latino and Multicultural Division of Fineman PR. Led by Juan F. Lezama, Mosaico prides itself in being a multi-cultural and multilingual agency that creates culturally relevant communications while maintaining the consistency of a company’s brand across cultures. Mosaico has worked with clients in several industries including pharmaceutical, food and beverage, financial, remittance, healthcare, real estate development, publishing and non-profit.

The division works with clients such as Nestle Health Science, The First American Corporation, Foster Farms, Xoom.com, The Pacific Companies, Sequoia Healthcare District, Mission Economic Development Agency, and City of Hope Medical Group, among others.


Lisa Skriloff

Lisa Skriloff, President of
Multicultural Marketing Resources, Inc.

MULTICULTURAL MARKETING RESOURCES

150 West 28th St., Ste. 1501
New York, NY 10001
212/242-3351
Fax: 212/691-5969 
www.multicultural.com

Lisa Skriloff, President

Multicultural Marketing Resources (multicultural.com), is a premier multicultural and PR consulting firm.  Lisa Skriloff, formerly of The New York Times and Caballero Spanish Radio, founded the company in 1994.

Our B2B clients are the nation’s leading PR and communication firms who specialize in marketing B2B to cultural and niche markets, including Hispanic, Asian American, African American, women, people with disabilities and LGBT consumers. We also work with PR departments at corporations to help them get the word out about their multicultural marketing and diversity news.

Our free email newsletter, MMRNews (sign up at multicultural.com/mail_list_sign_up) is distributed to two audiences: multicultural marketing industry professionals and journalists, it offers news and information of interest to marketers targeting ethnic consumers.

MMRNews is a great business development and marketing tool for those companies looking to get in front of corporate and agency marketing and advertising professionals handling multicultural budgets as well as reporters. You can submit your news for distribution at multicultural.com/services/mmr_news.

We also publish an annual directory, The Source Book of Multicultural Experts, with profiles of multicultural PR and communication companies. The online Experts Directory (available at multicultural.com/sourcebook/sourcebook_companies) is continually updated with profiles of multicultural marketing and PR experts. You can feature your company in the online directory at multicultural.com/sourcebook/get_listed.

For marketing executives, we provide information on reaching multicultural and lifestyle consumer markets, as well as contacts for potential partnerships. We write presentations on multicultural marketing/diversity, create reports on best practices in your industry and others, deliver seminars/training sessions with guest speakers to your marketing staff and plan events. We help companies with expertise in marketing to ethnic consumers gain visibility among executives at corporations who oversee multicultural marketing budgets and journalists who seek diverse sources.

We connect our clients with ethnic, mainstream and trade press looking for sources for Black History Month, Women’s History Month, Asian Pacific American Heritage Month, and Hispanic Heritage Month, as well as for year-round coverage of a diverse America. We also provide the press with demographic information and insights into best practices and trends.


MWW

Sunset Media Center
6255 W. Sunset Boulevard
Los Angeles, CA 90028
310/986-6311
smacias@mww.com
www.mww.com

Stephen Macias, Senior Vice President

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies.  The firm is industry-recognized for its work in LGBT marketing, consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

One of the largest firms to have a specialized LGBT practice, MWW can offer brands unparalleled access to one of the best networks of LGBT influencers and organizations. MWW’s expertise in the LGBT space lends itself to authentic, personalized campaigns for clients to help them resonate with their stakeholders. 

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including “PR Campaign of the Year” at the 2014 SABRE Awards, the 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2014 “Best Places to Work in New Jersey” by NJBiz and 2013 “Top Places to Work in PR” by PR News.


PRECISE COMMUNICATIONS

201 17th St., Suite 300
Atlanta, GA 30363
404/627-4356
Fax: 404/627-4357
alexis@precisecomm.net
www.precisecomm.net

Alexis Davis Smith, President and CEO

PRecise Communications is an award-winning boutique public relations firm specializing in consumer brand marketing, media relations, multicultural communications and event planning. Our expertise and proven approach are based on years of “big agency” and “big brand” experience, tremendous insight into the media, and a variety of industries and diverse consumer segments. Our programs are grounded in solid strategy, focused on the business objectives and designed to meet target audiences where they are — considering their lifestyle, cultural values, buying behaviors and media vehicles to best meet the needs and goals of the project and budget.

The four pillars of our practice are: creativity, dedication, passion, and strategy. With offices in Atlanta and Miami, we provide communications counsel to leading consumer brands including Coca-Cola and Toyota. To learn more about PRecise Communications, please visit www.precisecomm.net.


Dalia Paratore

Dalia Paratore, Dir. of Customer
Engagement, Multicultural
Audiences, at PR Newswire.

PR NEWSWIRE

New York Headquarters
350 Hudson Street, Suite 300
New York, NY 10014
800/853-5905
www.prnewswire.com
www.hispanicprwire.com
dalia.paratore@prnewswire.com
multicultural@prnewswire.com

Dalia Paratore, Director, Customer Engagement, Multicultural Audiences

PR Newswire’s Multicultural division is the leader in innovative communications and marketing services, enabling organizations to connect and engage with US Hispanic, African American, Native American and US Asian audiences. The division includes Hispanic PR Wire, the premier news distribution service for U.S. Hispanic media, which guarantees 165+ online placements, with over 13 million visitors, with every distribution. It also includes, Hispanic Digital Network, the nation’s first and largest Internet advertising network of 80+ U.S. Hispanic newspapers, magazines and radio websites. Through MultiVu Latino, clients can enjoy a full-service of broadcast and multimedia services targeting U.S. Hispanic media and consumers.

Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM company.

 
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