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Global Communications & International Media - Our Special Report


June Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Jun. '11 Multicultural & Int'l PR Magazine

Main Index of Issues

Our special report on global communications and public relations covers how public relations is changing in an increasingly global and multicultural world. Don’t forget to consult our profiles of agencies that specialize in international and multicultural public relations.

O'Dwyer's magazine, now in its 26th year, is the #1 publication for PR and marketing communications pros...Subscribe today

 
Firms Specializing in International PR:
If you'd like to submit a profile of your firm, use our online form.
 

COSMO PUBLIC RELATIONS CORPORATION

Azabukaisei Bldg.
1-8-10, Azabudai
Minato-ku, Tokyo 106-0041
Japan
www.cosmopr.co.jp

Ms. Kumi Sato, President and CEO
Mr. Paul Hasegawa, Chairman
Mr. Ryuji Kondoh, Account Director

COSMO is one of Japan’s foremost independent strategic communications consultancies and a founder of the Public Relations Society of Japan. For 50 years, COSMO has used its global experience and domestic expertise to deliver communications solutions for multinational and Japanese companies. COSMO develops integrated campaigns involving media outreach, crisis and issues management, advocacy and public affairs, key opinion leader research, corporate positioning, consumer communications, corporate social responsibility, cross border consulting and the development of editorial materials.

Over the years, COSMO has been at the forefront of social and political developments, contributing to progress in the areas of healthcare, food and food sciences, and services.

COSMO continues to be recognized internationally, with CEO Kumi Sato being named PR Agency Head of the Year at the Asia-Pacific PR Awards 2010, and COSMO recently being named Japanese Consultancy of the Year 2011 by the Holmes Report.


Henry Feintuch

Feintuch Communications and JumpStart Global Principal Henry Feintuch offering market entry tips in Singapore to SMEs at an international conference hosted by IE Singapore.

FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Floor
New York, NY 10167
212/808-4900
info@feintuchpr.com
www.feintuchcommunications.com
www.ecpglobal.com
www.jumpstartglobal.com

Henry Feintuch, President

Feintuch Communications is a strategic relations firm. We enjoy decades of experience in developing and implementing successful public relations programs for organizations of all types and sizes. Our specialty practices include healthcare and life sciences, advertising and media, technology, financial services and energy.

The firm is a member of ECP Global, an international alliance of premier independent communication consultancies which are particularly adept at coordinating multinational projects and programs.

For start-ups and multi-nationals targeting the U.S., our JumpStart Global Advisors subsidiary provides a set of turnkey services that allow them to enter the market quickly and efficiently — everything from entity formation, legal, accounting, administrative, HR and recruitment to business development, public relations and broad marketing initiatives to generate inquiries.


IPREX partners

IPREX partners gather in Washington, D.C. during the annual global partners meeting in 2011.

IPREX

www.iprex.com
executive@iprex.com

David Watson, Executive Director

With 70 partners operating 100 offices, employing 1,300 staff and generating revenue of $175m, IPREX is one of the world’s largest partnerships of independent PR firms. Founded in 1983, we have significant experience of managing client projects and programs in multiple markets.

For clients, IPREX offers some of the most successful independent PR firms on the planet. With six meetings a year, IPREX people work well together because we know each other, while our suite of program management models is designed to cater for an exhaustive range of client requirements. Our internal management systems enable us to make the specialist skills and experience of partner firms available throughout the organization.

For partners, IPREX offers a global team of peers, always ready to share knowledge and experience, and always available to meet a client’s challenge.

To learn more, contact IPREX at executive@iprex.com.


Mayo Comms.

MAYO Communications President Aida Mayo (left), with LA County Supervisor Don Knabe (center), who received the “Keeper of the Flame Award” and George McQuade, V.P. MAYO Communications, which did the media campaign for the Annual ITEP Dinner.

MAYO COMMUNICATIONS

7248 Bernadine Ave., 2nd Floor
West Hills (Los Angeles), CA 91307
818/340-5300
Fax: 818/340-2550
publicity@mayocommunications.com
www.mayocommunications.com

Aida Mayo, President
George McQuade, Vice President

MAYO Communications International is based in LA with offices in New York, San Diego and Bern, Switzerland.

Founded in 1995, MAYO has been offering high-tech, corporate, maritime industry, government and nonprofit clients social media and global branding services for more than a decade.  Earlier this year the International Trade Education Programs (ITEP) honored 4th District Los Angeles County Supervisor Don Knabe with the “2011 Keeper of the Flame Award” at the 11th Annual Scholarship Awards and Fundraising Dinner in San Pedro, CA. ITEP takes financially strapped and disadvantaged high school students and offers them training and hands on maritime industry, ports security and team building leadership skills to prepare them for future jobs. MAYO Communications has signed an international client based near Sacramento, CA — Sun Born Natural Products, which for the first time in America offers Herbal Chi Balm. Herbal Chi Balm, a specialized natural product used for relief of pain from physical exertion, minor injury, and used for sports training has gained more ground. The balm formula contains 100-percent pure organic unrefined Shea Butter, and lavender oil along with 20 hot and cold Chinese herbs.  World Class Sprinter and previous Olympic runner Patrick Johnson, and former Sambo World Champion, National Judo Champion, and 11 time Martial Arts Hall of Fame award winner Grandmaster Jody Perry support Balm. Both athletes use the product on a regular basis. Doctors and celebrities are also testing it for use before and after therapy and workouts.


MWW GROUP

One Meadowlands Plaza
East Rutherford, NJ 07073
201/507-9500
Fax: 201/507-0092
mkempner@mww.com
www.mww.com

Michael W. Kempner, Founder, CEO, and President

MWW Group is one of the nation’s ten largest independent public relations firms and is known for its results-driven approach to public relations. The agency is internationally recognized for its work in consumer marketing, digital communications, corporate communications, media relations, investor relations, public affairs and government relations, technology and healthcare. Our strategic PR programs have consistently engaged key stakeholders and consumers for clients ranging from leading global brands to entrepreneurial start-ups, and span numerous industries.

In the past year, MWW Group was named “Midsize Firm of the Year” and “Strategic PR Agency of the Year” by the Holmes Report, “Digital Firm of the Year” and “Team of the Year” by PR News. Headquartered in East Rutherford, NJ, MWW Group services national and multinational companies through its ten full-service offices in major business centers around the world.


OGILVY PUBLIC RELATIONS WORLDWIDE

The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
202/729-4308
christopher.graves@ogilvy.com
www.ogilvypr.com

Christopher Graves, Global CEO

Ogilvy PR is a global, multi-disciplinary communications leader operating in more than 80 markets across 50 countries. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Founded in 1981, the company serves a full spectrum of corporations, industry trade associations, government agencies and not-for-profit clients through seven practice groups: consumer marketing, corporate, healthcare, public affairs, social marketing, technology and 360° digital influence. 

One key to our success has been the ability to foster strong working relationships across office locations worldwide, so that the right skills and experience are brought to bear on every client program. This cross practice, cross office approach allows us to most effectively serve clients whose businesses are multinational in scope. Clients such as Ford, DuPont, Grohe, FM Global, Bulova, LG Electronics and Unilever have experienced the value in working with Ogilvy PR across multiple regions. More information is available at: www.ogilvypr.com


PUBLIC RELATIONS GLOBAL NETWORK (PRGN)

East
1991 Crocker Road, Suite 500
Cleveland, OH 44145
440/617-0100 ext. 201
Fax: 440/614-0529
estevens@stevensstrategic.com
www.stevensstrategic.com

Edward Stevens, APR, President, Stevens Strategic Communications, Inc.

West
1388 Sutter Street, #901
San Francisco, CA  94109
415/561-0888 ext. 2308
Fax:  415/561-0778
david@landispr.com
www.landispr.com

David Landis, President,
Landis Communications, Inc.

Connected Thinking. Globally.  More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is among the world’s top five public relations networks.  PRGN harnesses the resources of 42 independent public relations firms, 65 offices and more than 900 communications professionals. Visit PRGN online at: www.prgn.com.


ROGERS & COWAN

PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
inquiries@rogersandcowan.com
www.rogersandcowan.com
www.rogersandcowan.co.uk

Tom Tardio, CEO
Nikki Parker, EVP

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our International Film team works with filmmakers, producers, financiers, distributors, film commissions and filmmaking talent from around the world to spearhead their international publicity campaigns throughout the lifetime of their project.  We provide clients with extensive knowledge of the U.S. and international film industries and have close relationships with leading distributors and media around the world.  Our team offers strategic counsel on the development and execution of corporate PR campaigns to position our clients’ within the film industry, manage international PR of theatrical film releases and promote foreign production facilities.

Additionally we manage media activities for our clients projects at major film festivals and markets, including Cannes, Venice, AFM, Mifed and MipTV as well as execute media and entertainment influencer outreach campaigns to build awareness and participation at film festivals and markets such as  Edinburgh, Zurich, Krakow, Aruba, Bahamas and Marche du Film.


WEBER SHANDWICK

919 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com

Harris Diamond, CEO
Jack Leslie, Chairman
Andy Polansky, President
Jill Murphy, Chief Business Development Officer

Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of advocates — engaging stakeholders in new and creative ways to build brands and reputation.

With a global network that includes strong public affairs teams in the world’s leading political, media and financial centers, Weber Shandwick works with governments and multilateral institutions on global issues such as development, foreign policy, climate, security and defense. The firm also advises multinational corporations, foundations and NGOs in support of their global agendas.

The majority of Weber Shandwick’s multinational clients work with the firm in at least five markets and across practice areas, relying on the agency for consistency of message and local insights. Weber Shandwick therefore enables clients to drive global, integrated campaigns and engage audiences with the appropriate scale.

Weber Shandwick is a unit of The Interpublic Group of Companies (NYSE:IPG), which is among the world’s largest advertising and marketing services organizations.


Guthin

Sheridan Kucharski
Daisy M. Guthin, APR, Worldcom Chief Operating
Officer and Owner of Guthin Myers Public Relations in Rochester, New York.
Virginia Sheridan, Chair of Worldcom’s Americas Region
and President of M. Silver
Associates in New York.
Matt Kucharski, APR, Worldcom Group Chair and SVP of Padilla Speer Beardsley
in Minneapolis.

WORLDCOM PUBLIC RELATIONS GROUP

500 Fifth Avenue, Suite 1010
New York, NY 10110
800/955-WORLD (9675)
(US and Canada)
212/286-9550
212/286-9003
coo@worldcomgroup.com
www.worldcomgroup.com

Virginia Sheridan, Chairman, Americas Region
Matt Kucharski, Group Chair
Daisy M. Guthin, APR, Chief Operating Officer

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms with 112 offices in 93 cities in 46 countries on 5 continents, more than 2,000 employees, and combined revenues of more than US $264 million in 2010.

Through Worldcom the strongest, most capable independent firms serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Worldcom firms’ clients have on-demand access to indepth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. Worldcom is an invaluable source for the local advantage, worldwide.

 
Firms Specializing in Multicultural PR:
 

COMUNICAD, INC.

1530 Wilson Blvd, Ste. 860
Arlington, VA 22209
703/807-0500
info@comunicad.com
www.comunicad.com

Gloria Rodriguez, CEO

Comunicad is a full service marketing communications agency with expertise in the Hispanic market, headquartered in Washington, DC with offices in Los Angeles, Austin and Miami. We have extensive experience with community and grassroots programs and understand the importance of developing and delivering a message that resonates with the U.S. Latino community, taking into consideration geographic location, country of origin, and every other nuance that can influence how a message is received.


DAE

71 Stevenson Street, Suite 750
San Francisco, CA 94105
415/341-1280
Fax: 415/296-8378
hello@dae.com
www.dae.com

DAE was founded twenty years ago by three young men who recognized that the growing Asian-American market wasn’t well served by advertising and marketing. They had years of solid success behind them at general market agencies. And they saw that both consumers and advertisers deserved different, and better, work. That’s the vision that led to the creation of DAE, and it’s still our vision today. Just like our founders, we’re still a pretty small agency led by folks with major brand experience, in both the US and in Asia. It’s experience and dedication for our craft that shows in everything we do. And, more than ever, we make it our business to know and understand our consumers, our community, and our culture — the culture we don’t just share in, but help create and perpetuate. We do work that matters and are proud of it. For more information contact hello@dae.com or visit www.dae.com.


Flowers Comms.

D. Michelle Flowers-Welch, Founder and CEO of Flowers Communications Group (left), and Rashada Whitehead, President of Flowers Communications Group.

FLOWERS COMMUNICATIONS GROUP

303 East Wacker Drive, Ste. 1000
Chicago, IL 60601
312/228-8800
www.flowerscomm.com
rwhitehead@flowerscomm.com

Rashada Whitehead, President

Flowers Communications Group (FCG) is one of the nation’s leading multicultural communications agencies. Known as a great place to work and great people to work with, we develop and manage consumer-focused integrated campaigns, on behalf of our client partners that reach and respect ethnic audiences.

Celebrating our 20th year anniversary, FCG continues to lead in the areas of media relations, social media, consumer engagement and creative services. With expertise in the African-American, Hispanic and multicultural new and traditional media markets, our agency has its pulse on the future of communications with a fresh perspective on trends, ideas, culture and news. We’re 20 years and blooming. To find out more, visit www.flowerscomm.com and join the conversation.


IMAGES USA MULTICULTURAL MARKETING COMMUNICATIONS

1320 Ellsworth Industrial Blvd.
Atlanta, GA 30318
404/892-2931
Fax:404/892-8651
www.imagesusa.net

Robert "Bob" McNeil, Jr., President & CEO
Ricki Fairley-Brown, Partner & CMO
John Lockyer, Partner & CFO

IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic and Asian consumers. The agency's client roster includes Amtrak, Choice Hotels, KFC, Sara Lee, AARP, Brown-Forman, Susan G. Komen, Teach for America, and Scientific Games. The agency currently ranks No. 4 on Advertising Age’s list of Top African American advertising agencies, No. 20 on Top Hispanic advertising agencies, and No. 286 on Top U.S. advertising agencies and has won over 100 creative honors. For more information on IMAGES USA, including award-winning work and recognitions, visit us at www.imagesusa.net or www.multiculturalmarketing.com.


INTERVIEWING SERVICE OF AMERICA

Corporate Headquarters
15400 Sherman Way, 4th Floor
Van Nuys, CA 91406
818/989-1044
halberstam@isacorp.com
www.isacorp.com

Michael Halberstam, President

Founded in 1982, Interviewing Service of America (ISA) has become one of the largest market research data collection and processing firms in the US. To date, we have conducted Quantitative and Qualitative  multicultural and multilingual research projects in 67 languages, worldwide. Industries served include Automotive, CPG, Healthcare, fast food, entertainment, radio and TV advertising, public relations and universities. We are acknowledged as experts in the Asian and Hispanic American communities having won three awards for our research. ISA has offices around the USA, Canada and India with three telephone centers and two focus group facilities in Los Angeles. We are the co-owners of the Asian American Marketing Report, a one-of-a-kind, ongoing syndicated survey that compares the Chinese, Korean, Vietnamese, Filipino, Indian, Hispanic and African American communities with the general population.


OPEN CHANNELS GROUP

101 Summit Ave., Suite 208
Fort Worth, TX 76102
817/332-0404
Fax: 817/531-1520
tonya@openchannelsgroup.com
www.openchannelsgroup.com

Tonya Veasey, Malizy Scruggs and Chris Turner, Principals

Open Channels Group (OCG) is an emerging, forward-thinking public relations agency specializing in multicultural communications.  The OCG team values collaborative partnerships with its clients to connect with the diverse communities and customers they serve. OCG is one of the largest minority-owned public relations agencies in Texas. Services: multicultural communications, public participation, media relations, community outreach, social media and message development.  Clients include:  AECOM, Bell Helicopter Textron, Cook Children’s Health Care System, Fleishman-Hillard, HNTB Corporation. 


Hernandez

Margarita Hernandez is Senior Account Manager of Multicultural Markets at PR Newswire.

PR NEWSWIRE

New York Headquarters
350 Hudson Street, Suite 300
New York, NY 10014
800/853-5905
www.prnewswire.com
www.hispanicprwire.com
www.hdnweb.com
margarita.hernandez@prnewswire.com
multicultural@prnewswire.com

Margarita Hernandez, Senior Account Manager of Multicultural Markets

PR Newswire’s Multicultural division is the leader in innovative communications and marketing services, enabling organizations to connect and engage with US Hispanic, African American, Native American and US Asian audiences. The division includes Hispanic PR Wire, the premier news distribution service for U.S. Hispanic media, which guarantees 100+ online placements with every distribution. It also includes, Hispanic Digital Network, the nation’s first and largest Internet advertising network of 80+ U.S. Hispanic newspapers, magazines and radio websites. Through MultiVu Latino, clients can enjoy a full-service of broadcast and multimedia services targeting U.S. Hispanic media and consumers.

Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM company.


RL PUBLIC RELATIONS + MARKETING + SPORTIVO

11835 W. Olympic Blvd.
Ste. 1155E
Los Angeles, CA 90064
310/473-4422
Fax: 310/473-5833
roxana.lissa@rlpublicrelations.com
www.rlpublicrelations.com

27 West 24th St., Ste 901
New York, NY 10010
212/206-8668
Fax: 212/206-8778
melissa.smith@rlpublicrelations.com

Roxana Lissa, CEO
Melissa Smith, Executive VP
Mario Flores, Partner and Managing Director, Sportivo

RLPR has carved out a niche in the Hispanic PR industry for creativity, service, strategy and results. We specialize in helping brands relevantly connect with the diverse Hispanic population in the U.S through creative programs rooted in strategy and insight. As a premiere, independent bicoastal Hispanic PR agency in the U.S., founded in 1996, RLPR has been providing stellar client service and delivering breakthrough PR campaigns for leading companies for 15 years. We believe that creativity — founded on a comprehensive understanding of the marketplace and solid communication principles — is one of the keys to breakthrough communications plans that are effective and memorable, for such clients as Nike, Got Milk?, Verizon Wireless, Heineken, Fresh & Easy, National Honey Board and Union Bank.


Target10

The Target 10 executive team (from right to left): Bob Friedman, Amanda Shy, Matt Tumminello, Aaron Weigum, and Matt Wagner.

TARGET 10

248 W. 35th St., Suite 504
New York, NY 10001
212/245-6040
www.target-10.com

Matt Tumminello, President

Target 10 is one of the leading gay and lesbian marketing and communication agencies in the country.  We specialize in creating meaningful and lasting relationships between gay consumers and our clients through campaigns that connect rationally, emotionally and with the right sensibility.  Using market insights and strategic expertise, we uncover the most powerful and distinctive ways that clients can connect with gay consumers and motivate them to action.

At Target 10, we understand that one size does not fit all and that our clients have different needs that require custom solutions.  We want to understand the total business picture at the start of any assignment and work collaboratively with our client partners to establish a clear, measurable plan against a common goal to achieve the desired results.

By respecting gay consumers with smart, savvy marketing, Target 10 succeeds at what we love most — making our clients popular with gay consumers.


KEF Media
 

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