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Our Magazine On Public Relations In The Digital Age

Apr. '17 Social Media PR & Broadcast Services Magazine

Apr. '17 Social Media PR & Broadcast Services Magazine (PDF)

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Our April issue closely examines on the changing nature of online public relations and social media.

O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros.


Profiles of Social Media PR Firms:

5W Public Relations

230 Park Avenue, 32nd Floor
New York, NY 10169
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, President & CEO

5W PR helps develop, execute and manage multi-faceted digital media campaigns that enhance the visibility for brands and help build connections with audiences. From the creation of engaging organic content across social media platforms to analyzing your target audience and enacting data-driven social media advertising strategies, 5W has an unparalleled understanding of social media. We use social media to help our clients further build their businesses.

5W’s digital media division is comprised of our social media team, SEO/content specialist team, and creative services group. Whether working on highly focused campaigns or integrating across functionality to build over-arching digital programs, our team combines the technical expertise within their field with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.

Comprised of specialists within specific areas of digital media, our social media team is fully integrated with our brand campaigns, ensuring that our digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns.

We believe that it is the combination of tactical expertise and creativity combined with seamless integration into your PR strategy that makes 5W the right partner for your digital media campaign.



Blaze

1427 Third Street Promenade
Suite 201
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution.  BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Marriott Hotels; Chronic Tacos; Youtheory; Griffin Club; and Eat See Hear, a summer-long celebration of movies, food and music in LA.



CooperKatz & Company, Inc.

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President/CEO

CooperKatz & Company, Inc. takes an integrated digital approach across earned, owned, social and paid as part of every client engagement. The firm was an industry-leader in helping clients develop and execute social media and digital strategies.

Specific capabilities include: content strategy and marketing; influencer engagement; social channel development; community management; social campaign execution; video and graphics production; monitoring and analysis; online issues management; paid content strategy; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company, Petfinder.com, Polar and many more. 

CooperKatz is highly-regarded for its strong strategic and creative credentials. It offers full-service public relations, digital and creative services capabilities to a national client base across multiple industry sectors.



Crosby

705 Melvin Avenue
Annapolis, MD 21401
410/626-0805
www.crosbymarketing.com

Raymond Crosby, President
Joel Machak, Executive Creative Director
Gillian Pommerehn, VP, PR & Reputation Management
Lindsey Goebel, Director, Social Media & Content Marketing

Crosby’s social media team flanks President & CEO Raymond Crosby.Crosby’s social media team flanks President & CEO Raymond Crosby.

The Crosby team is passionate about helping clients Inspire Actions That Matter™ — actions that positively impact people’s lives and contribute to the greater good.

Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm's award-winning campaigns, which integrate paid, earned, shared and owned media, have touched the lives of virtually every American.

The firm has specialized practices in Healthcare, Government, and Nonprofits & Causes. Clients include the Agency for Healthcare Research and Quality (AHRQ), Catholic Relief Services, DAV (Disabled American Veterans), EPA ENERGY STAR program, Kaiser Permanente, Pacific Western Bank, Quality Health Strategies, Saint Agnes Hospital, Social Security Administration, USDA, U.S. Dept. of Health & Human Services, and The Wallace Foundation.

Crosby is #39 on O’Dwyer’s national ranking of PR firms and has offices in Annapolis, Md., and Washington, D.C. To see case studies, visit www.crosbymarketing.com.



D S Simon Media

229 West 36th St., 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
dougs@dssimon.com
Twitter: @DSSimonMedia
Facebook: www.facebook.com/DSSimonMedia/
Instagram: @DSSimonMedia

Doug Simon, CEO & Owner

Influencer marketing is the story in 2017. D S Simon Media turns your experts and leaders into influencers. We get spokespeople from leading brands and non-profits on television through Influencer Media Tours, Video Series, Media Packages and Junkets and partner with influencers to extend their reach through YouTube, Facebook, Instagram, Snapchat and online media using the power of video. The result, we earn coverage on TV, online and social media, turn your client’s leaders into media stars and influencers and help organizations achieve communication goals through content marketing.



Feintuch Communications

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
info@feintuchpr.com
www.feintuchcommunications.com

Sharlys Leszczuk, Social Media Manager

CE ProCE Pro, a top trade magazine for home technology professionals, awarded Legrand Nuvo its 2017 silver Quest for Quality Award for Best Social Media Presence. Feintuch Communications manages PR and social media for Nuvo, Legrand’s premier product line of whole home music systems. Home tech pros, who sell and install Nuvo products, constitute a key audience for the company.

Companies that partner with Feintuch Communications to plan and manage their social media programs are partnering with a team with experience in using social media to establish an online brand personality; open communications channels with desired audiences; engage with relevant influencers, including media; and support traditional PR efforts to achieve concrete communications and marketing objectives.

Our methodology for developing, implementing and managing your company’s social media program is a proven blueprint for strategic engagement and comprehensive analytics based on metrics that best support your company’s business objectives. We continuously monitor engagement and audience shifts to be sure content is relevant to our targeted audiences allowing us to meet benchmarks and improve performance.

By layering social media into clients’ on-going PR and marketing communications programs, we help organizations amplify their voice in market, create synergy between multiple media channels and balance client resources efficiently.

If you’re wondering why your firm’s social media efforts aren’t driving sought-after results, it might be time for a conversation with Feintuch Communications.



Finn Partners

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5873
noah@finnpartners.com
www.finnpartners.com

Noah Finn, Managing Partner

Our digital marketing team continues to grow. With over 80 people, we’re passionate about building  integrated solutions that are powered by strong insights and compelling creative, and social media is no exception.

We build social strategies as an extension of user experience, shaping the way consumers engage with a brand, driving intrigue into action.

Our work is rooted in research, and we pull those insights through to inform our content, engagement and channel management strategies. We regularly refine our work based on performance, evaluating success against KPIs.

We’ve worked across industries with clients including: IEEE, Blue Cross Blue Shield of Michigan, Hotels.com, Steaz, the Jamaica Tourist Board, Allianz Global Assistance, and Rioja Wine USA.

We see our clients as partners, and blend smart, analytical thinking with strong strategy and creativity to enhance our clients’ success.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com
  
Rick French, Chairman & CEO
David Gwyn, President/Principal
Natalie Best, Executive Vice ­President/Director of Client ­Services/Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency and the winner of the Holmes Report 2016 Consumer Agency of the Year and the Bulldog Reporter Communications Agency of the Year. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV employs 103 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

FWV is home to one of the nation’s top digital services practices. A leader in award-winning, results-driven marketing campaigns, FWV executes multifaceted social media initiatives to drive sales and marketing objectives including brand awareness, consumer engagement, lead generation, product trial, conversion and loyalty on behalf of some of the world’s foremost companies and brands across various practice areas, including: Wrangler Jeans, Fleet Feet, Riders by Lee, Moe’s Southwest Grill, Pendleton Whisky, Atlantic Natural Foods, Airplus Footcare, Paralyzed Veterans of America, Calligaris Home Furnishing, Concord Hotels, Tweetsie Railroad, Wilmington and Beaches CVB (N.C.), NC State University and the International Gemological Institute (IGI).

Comprised of a team of specialists in consumer insights, content creation, and paid social, our social media experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms to reach their goals. Capabilities include: research and strategy; media planning; video and animation; influencer marketing; social media analytics; conversion tracking; campaign optimization; social media analytics and attribution. FWV has established and continues to maintain authoritative brand presences on both mainstay and emerging social platforms including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, Google+, YouTube, Tumblr and more.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; developing brand loyal communities; maintaining a consistent increase in engagement levels month-over-month and year-over-year; increasing brand affinity, reach and purchase intent; creating emotional connections with consumers; and driving online and in-store sales.



Hunter Public Relations

41 Madison Avenue, 5th Flr.
New York, NY 10010-2202
212/679-6600

Grace Leong, CEO and Agency Partner
Donetta Allen, Agency Partner and Social & Digital Media Practice Leader
Michael J. Lamp, Senior Vice ­President, Social & Digital Media
Contact: Samara Farber Mormar, Executive Vice President, Business Development, smormar@hunterpr.com

Hunter Public Relations repositioned the Mrs. T’s Pierogies brand on social with sights set on engaging a new consumer target: millennials. The social/digital team at Hunter PR executed its proprietary social media boot camp to develop a new social persona and content strategy for the brand. New platform launches on Twitter and Instagram followed, as well as the debut of a new, pop culture-focused content strategy and partnerships with influencers and digital media companies. The brand now boasts a robust, cross-channel audience compromised largely of millennials and consistently obtains above-average engagement rates on all platforms, driving both relevant brand awareness and earned consumer conversation.

The ever-evolving social & digital media landscape provides PR practitioners with access to a modern tool kit of platforms, strategies and tactics that elevate owned and paid efforts via an earned approach. Hunter Public Relations — a mid-sized marketing communications firm celebrating 28 years in business — utilizes a blend of established and emerging channels and technologies to secure buzz around new products, revitalize or reintroduce brands through trusted influencers and advocates and engage consumers with thumb-stopping content that compels amplification. Additionally, Hunter PR’s social & digital media practice has experience managing every piece of the digital ecosystem, including content creation, daily community management, website development, media buying and content partnerships. Winner of digital media awards from PR News, PR Daily, Bulldog Reporter and -SABRE Awards, Hunter PR puts its insights-based approach to social and digital media strategy to work for some of the most respected companies in America, including Diageo, McIlhenny and 3M.



L.C. Williams & Associates

150 N. Michigan Avenue, Suite 3800
Chicago, IL 60601
312/565-3900
Fax: 312/565-1770
info@lcwa.com
www.lcwa.com
facebook.com/LCWATeam
twitter.com/LCWATeam

Kim Blazek Dahlborn, President and CEO
Shannon Quinn, Executive Vice President

Social media is an integrated part of almost every public relations and communications plan. It’s essential to consider the wide array of social channels as vehicles to reach a desired audience.

L.C. Williams & Associates (LCWA) offers expertise in digital marketing that makes an impact on business goals and objectives. We build customized, well-rounded campaigns that utilize paid, owned and search to spur audiences into engagement and action. Our strategic content, buzz-building events and influencer outreach combine to reinforce messages, establish brand leadership and drive business forward. 

Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.

Our staff is immersed in social media and considered leaders in the industry, participating in educational sessions, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients American Academy of Sleep Medicine, Boise Paper, Oster Professional, Snow Joe, Trex and more.



Marketing Maven 

37 W. 37th Street, 6th Floor
New York, NY 10018
212/967-5510
www.MarketingMaven.com

Los Angeles
310/994-7380

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com
Natalie Rucker, Director of Business Development, natalie@marketingmavenpr.com

Marketing Maven CEO & President Lindsey CarnettMarketing Maven CEO & President Lindsey Carnett (left) spoke about social media marketing at the Entrepreneur 360 conference in Long Beach, CA.

Named to Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven is an expert at developing a solid social media strategy that outlines measurable goals and benchmarks. Content and context are key to successful social media campaigns and we provide the Call-to-Action to reach your target demographic.

Successful social media campaigns go beyond strategy. Properly managing the follow-through of your social media campaign is crucial to building brand ambassadors. We offer A/B testing, social media advertising, social listening (identifying competitive share of voice, sentiment analysis, and key influencers), content development, social media customer service, influencer engagement, live-event coverage, manage viral campaigns, promotions, page development as well as analytics on demographics, reach and engagement.

Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.



Peppercomm, Inc.
 
470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com
 
Steve Cody, Co-CEO & ­Co-Founder
Ed Moed, Co-CEO & ­Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & ­Managing Director
Jacqueline Kolek, Partner & ­Managing Director
Maggie O’Neill, Partner & ­Managing Director
 
Peppercomm is an independently owned 21-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.

Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.



RF|Binder

950 Third Ave., 7th flr.
New York, NY 10022
212/994-7600
info@rfbinder.com
www.rfbinder.com

At RF|Binder, we understand how social media has revolutionized the way people communicate, create content, and influence one another. With today’s technology, creating, sharing, or broadcasting content is easier than ever, causing a new, cluttered landscape to emerge. Now, over 211 million pieces of digital content are created each minute by over 3 billion people, which makes it challenging for brands to break through the clutter, reach relevant audiences, and ensure communications aren’t fragmented.

Our team specializes in developing campaigns that drive conversations. We have brought together a unique digital team, with talented professionals that offer a blend of creative intuition and analytical prowess. Using those creative ideation skills, and powerful data, we dig to find audience insights, craft powerful messages, and identify the right platforms to reach — and more importantly, connect with key stakeholders. We create digital programs that successfully generate “talk value”, build community, and cultivate strong relationships. With our holistic communications approach, we integrate digital and social media programming into our client’s overarching communications strategies. The result? Stronger communications programs that reach your target audience at all touchpoints, build advocacy and have meaningful impact on your business.



Rogers & Cowan

1840 Century Park East, 18th Floor
Los Angeles, CA 90067
310/854-8161
Inquiries@rogersandcowan.com
www.rogersandcowan.com

Mark Owens, CEO

Rogers & Cowan is a leading entertainment marketing communications agency representing talent and brands, with offices in Los Angeles, New York, and London. Our firm is not just on top of what's trending, authentic and hot right now-we create it-and our social media practice is a huge part of how we do this.

Data Based.  Consumer Focused.  Action Oriented.  We use consumer-centric insights to form an understanding of what drives digital action - using the digital world to get consumers to do something in the physical one.  Our expertise includes best-in-class strategists and flawless end-to-end execution and delivery.  From copywriting to campaign generation, media buy to asset generation, influencer relations to studio content, we've got it handled.  And, we believe every engagement must drive results higher with real-time optimization.

Our clients and projects include Target, Coca-Cola, DreamWorks, The Weinstein Company, Hasbro, GRAMMY Awards, and Universal Studios Hollywood.



Schneider Associates

Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 402
Boston, MA 02109
617/536-3300
launch@schneiderpr.com
www.schneiderpr.com

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

Since 2004, SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the impact of powerful social networks through paid and organic campaigns.

At SA, our fully integrated approach starts with building listening programs, refining messaging, curating content, developing audience personas, identifying and engaging influencers, designing creative and compelling program concepts, and cultivating campaigns that build relationships and drive results. We help brands stand out in social media and use digital technologies to grow businesses from start-ups to Fortune 500 companies.
Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit www.schneiderpr.com.



Profiles of Broadcast Media Services Firms:

AKA Media Inc.

142 E. Ontario St., Suite 1600
Chicago, IL 60076 
800/996-9432 
info@akamediainc.com
www.akamediainc.com

Andrew Krause, Executive ­Producer & CEO

Every company in the world communicates with video, and the world’s most-trusted brands trust AKA. We create strategic video content, live streaming events and integrated media tours sharing the emotions of real people, celebrities, athletes and CEOs.

Our ability to consult, audit video content processes and provide cost effective production and syndication eliminates waste, reduces costs, and improves business outcomes. We deliberately cultivate our world-class reputation for premium video content strategy, service and value.

Capabilities: video content strategy; production and distribution; media tours; brand journalism and video storytelling; branded social media content strategy; global internal and external video communications; corporate social responsibility documentaries; consumer-facing content; strategic b2b content; highlight reels, sizzle reels, award entry videos; video editing, audio, graphics and effects; comprehensive earned, owned and paid content strategy production; syndicated distribution and metrics.



Artisan Production House

110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
347/351-4804
Vimeo: vimeo.com/artisanproductionhouse

Erin Lahey Schwitter, Producer/Partner
erin@artisanproductionhouse.com
Kara Leibowitz, Producer/Partner
kara@artisanproductionhouse.com

Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers).  Artisan’s in-studio and on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include exclusive launch event integrations, stunning branded content food videos, original book videos and select matchmaking between celebrity talent and brands.



Auritt Communications Group

555 8th Ave., Suite 709
New York, NY 10018
212/302-6230
info@auritt.com
www.auritt.com
Joan Auritt, President

Auritt Communications Group is a full-service broadcast and online PR production company providing creative multi-platform solutions that meet our clients’ specific needs.   Whatever industry we work in — healthcare,  food and nutrition, entertainment, publishing, finance, tech — our producers partner with you to find the most effective story to tell. Our close, enduring relationships with the media result in the highest quality bookings. Our creatively designed cost-effective production packages increase brand awareness, reaching influencers and targeted audiences in prime media markets. Through carefully honed strategy and skilled execution, our team of media experts and network credentialed producers delivers promised results.

What we do: Video Production for Broadcast, Web, Corporate Events, Training; TV Satellite, Radio, Online Media Tours; Integrated Media Tours; Partner and Co-op Media Tours; Media Training; Social Media Campaigns; Webcasts and Live Streamed Interactive Events; Video, Audio, Multimedia News Releases; B-Roll Packages; PSAs.



D S Simon Media

229 West 36th St., 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
dougs@dssimon.com
Twitter: @DSSimonMedia
Facebook: www.facebook.com/DSSimonMedia/
Instagram: @DSSimonMedia

Doug Simon, CEO & Owner

Toys “R” Us Spokesmom Nicole Hayes during her Influencer Media Tour with D S Simon Media.Toys “R” Us Spokesmom Nicole Hayes during her Influencer Media Tour with D S Simon Media.

Satellite Media Tours have become Influencer Marketing Tours as part of our new Influencer Marketing Division. Working with partners House Party Inc., The DGTL ADVISORS, Looksmart and Equities.com, we get spokespeople from leading brands and non-profits in the media through Influencer Media Tours, Video Series, Media Packages and Junkets. Partnering with influencers, we extend their reach through YouTube, Facebook, Instagram, Snapchat and online media using the power of video. We specialize in significantly increasing media placements for content cross-platform for client campaigns. The result: grow your organization and its influence.



Goldman ­McCormick PR

516/639-0988
516/901-1103
www.goldmanmccormick.com

Goldman McCormick PR specializes in National Media Tours for Authors, Celebrities, Political Strategists, Legal Experts, Doctors, and Financial Planners. Comprised of active Radio & TV producers, Goldman McCormick PR has managed National Media Tours for: “Sanford & Son” Star Demond Wilson, National Journalist & Former HLN Anchor Jane Velez-Mitchell, “The Walking Dead” Star IronE Singleton, and many others.

Goldman McCormick PR’s Unlimited Traditional Media Package includes: Interview Training, Video Clips, and MP3’s of your media tour appearances.

“Mark Goldman and Ryan McCormick are an extremely effective public relations machine. They were key in getting my 4th book, ‘Exposed: The Secret Life of Jodi Arias’ on the New York Times bestseller list. They have a massive contact list and great relationships with TV, radio and print media. Also, they are just fun to work with! Two really nice guys who know everybody in the biz!” — Jane Velez-Mitchell, National Journalist, Best-Selling Author and Founder of JaneUnchained.com



KEF Media

1161 Concord Road
Smyrna, GA 30080
404/605-0009
www.kefmedia.com
Twitter: @kefmedia
Facebook: facebook.com/kefmedia

Kevin E. Foley, Founder & CEO
Yvonne Hanak, COO
Linda Buckley, Co-President
Audrey Kelsey, EVP, Executive Producer

KEF Media is an “agency’s agency,” delivering innovation, integrity and verifiable results that matter. There are three important reasons knowledgeable PR agency professionals choose KEF Media: We’re your partner, not a vendor. We collaborate with you on the tactics that will deliver optimum results. And we offer a refreshing blend of honest counsel, candid feedback, media research, straightforward estimates and transparent billing. We offer tactics such as satellite media tours, co-op media tours, B-roll, Internet media tours, customized media days, radio media tours, radio news releases, print media pitching and placement, corporate video, and much more. As an industry pioneer that developed many of the techniques widely used today, a lot of our competitors mimic what we do and a number of them have gone out of their way to hire our former employees. So we like to ask, why work with a knock-off when you can hire the original?



Media Connect

301 E. 57th Street, 4th Floor
New York, NY, 10022
212/583-2718
brian.feinblum@finnpartners.com
www.Media-Connect.com

Brian Feinblum, CMO, SVP

Media Connect, a division of award-winning Finn Partners, has been serving clients well for 55 years.

The firm is known for delivering broadcast service to the entertainment, healthcare, association, corporate, non-profit, and book publishing worlds.

Specialty services include the Satellite TV Tour (15 local TV interviews from one location in a single morning), a trademarked service; national and local television and radio services and the trademarked Morning Drive Radio Tour (guarantee of 20 interviews with local and national radio shows in one morning). Our targeted online media campaign generates coverage with influential blogs, leading podcasters, and top media web sites. We have generated media for: Blue Cross, Hyundai, Dunkin’ Donuts, Jamaican Tourism Bureau,   Jamba Juice, DHL, Logitech, Hotels.com, Merck & Co., Hilton, Verizon Foundation, Jeff Foxworthy, Penguin Random House, McGraw-Hill, Harper Collins, and Sports Illustrated.



MediaTracks Communications

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018
847/299-9500
info@mediatracks.com
www.mediatracks.com

Shel Lustig, President

Each week, radio reaches 265 million Americans and 93 percent of adults, 18+. We want them to hear your story. For more than 27 years, MediaTracks Communications has worked with PR and marketing professionals to craft clear, engaging messages that get heard on air and online to support your brand. As producer and syndicator of the award-winning national radio programs, Radio Health Journal and Viewpoints Radio, we deliver guaranteed placement ANRs with tangible, measurable results. Our experienced, accessible Chicago-based team connects with major market stations and national networks every day to communicate your message via RMTs, ANRs, custom news feeds, and PSAs. Our expertise also extends to targeted placement in both the Hispanic and African American markets. Solid, long-term relationships with repeat clients demonstrate our proven record in healthcare, consumer, corporate, public affairs, high tech and not-for-profit fields.

Radio media tours with consumer product messages have included American Cleaning Institute’s Household Safety, American Cancer Society’s Know Your Options, and College Financial Aid for Discover. Our client roster includes Abbott, Genentech, LifeScan, National Safety Council, Bristol-Myers Squibb, UPS Store, Walgreens, ACH Foods, Novartis, MetLife, Medline, Dole, Pedigree, Mars M&Ms, Kraft, Coca-Cola and Campbell’s. We share long-term agency relationships with Allison+Partners, Burson-Marsteller, Edelman, FleishmanHillard, GCI, Golin, Hunter, Ketchum, Ogilvy, Porter Novelli, Ruder Finn, Taylor, Weber Shandwick and Zeno Group. MediaTracks has also produced and syndicated the 40-segment “Merck Milestones in Medicine” national radio series and “A Healthier World,” a weekly national radio feature for Pfizer, Inc.



PLUS Media, Inc.

85 Fifth Avenue, 7th Floor
New York, NY 10003
646/342-4500
nweissman@plusmedia.com
www.plusmedia.com
 
Natalie Weissman, VP, Sales

We are a team of passionate, creative and client-focused broadcast marketing professionals. Through creativity, flexibility and journalistic savvy, we consistently deliver top markets and ensure that our clients’ ROI is not only met but surpassed. With over 30 years of experience in broadcast and video content production, PLUS Media has the passion, know-how and commitment to deliver on its promises.

Services include: Single & Co-Op TV Satellite Media Tour and In-City Media Tour; Audio News Releases, Influencer Campaigns, Radio Media Tours, Video Package Distribution, Media Training.



PremiereTV

200 Spectrum Center Drive
Suite 300
Irvine, CA 92618
310/899-9090
info@premieretv.com
www.premieretv.com

Shayne Fraeke, CEO

For more than 25 years, PREMIERETV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe. We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service. Our clients agree — PREMIERETV maintains an astonishing client return rate and our business has grown exponentially through word-of-mouth and referrals alone.

PREMIERETV specialties include: Satellite Media Tours, Radio Media Tours, Digital Media Tours, Press Junkets, Audio News Releases, On-Air Radio Promotions, B-roll Packages / Highlight Reels / ENG crews / Event Coverage & Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PREMIERETV’s media relations experts are trusted by the top television, radio and online outlets, resulting in the best line-ups for your satellite, radio or web tour. If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a “highlight reel” for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations. 



Strauss Media Strategies, Inc.

529 14th St., N.W., #1163
Nat’l Press Bldg.
Washington, DC 20045
202/638-0200
Fax: 202/638-0400
info@straussmedia.com
www.straussmedia.com

Richard Strauss, President

Celebrating our third decade, Strauss Media Strategies, Inc., is the nation’s premier public relations, communications, and strategy firm specializing in radio and television. Not just another “crank it out booking service,” Strauss Media Strategies works closely with its clients to develop campaign-specific strategies and tactics that get results.

Collectively, our staff brings more than 175 years of broadcast experience and judgment to our clients. We specialize in booking radio tours with national news networks, nationally syndicated shows, and statewide, regional, and local radio outlets in each of the nation’s nearly 300 radio markets. Strauss Media can also pitch, book and produce top tier Satellite Media Tours reaching local, regional and national television outlets. We provide a complete solution including the booking of all of the interviews, studio rental and equipment, satellite uplink, make-up and catering services, and all of the technical and production needs to make your SMT the most successful it can be. Strauss Media also conducts radio and television ground tours, delivering high-level in-studio and on-location interviews. Moreover, we script, produce, and distribute targeted Bits and B-Roll packages for television; for radio, audio news releases to the nation’s largest radio networks with the best “guaranteed-placement” in the industry.

Clients include political groups such as the DNC and the DLC; advocacy groups like the Partnership for a Healthier America (PHA) and The Sierra Club; award-winning PR firms like Burson-Marsteller, Edelman, Hill & Knowlton, and Ketchum; non-profit clients like Safe Kids Worldwide, the American Jewish Committee (AJC) and MADD; government agencies like the Dept. of Veterans Affairs and CPSC; associations such as the US Conference of Mayors, National Urban League, and the National Law Enforcement Officers Memorial Fund (NLEOMF); large-scale events such as the Clinton Global Initiative and the major auto shows; major companies like Google, Capital One, Facebook and General Motors; and we have worked on dozens of local, state and federal political campaigns. The company is also proud to be on the official GSA Schedule.



Taylor

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com

Jon Resnik, Chief Creative Officer
Matt Adam, SVP, Productions

Limited-edition cans for Guinness Draught beer.In the fable, “The Tortoise and the Hare,” slow and steady won the race for the tortoise. In real life, the tortoise was the featured player in another win – this time, for Taylor, when a spot the agency originally created for social media distribution was selected by long-time client partner Diageo to run as a national television ad on the popular “Jimmy Kimmel Live” program. The spot, which featured two live tortoises used interchangeably during production, was created to generate excitement and awareness for a series of limited-edition cans for Guinness Draught beer.

Taylor’s full service content studio, Taylor Digital, specializes in the sports, lifestyle, and entertainment space. From commercial video production and live streaming to animation and real-time social content, Taylor Digital helps brands engage with consumers in creative and unexpected ways, across a variety of platforms. Conveniently located in the iconic Empire State Building, Taylor Digital offers a state-of-the-art broadcast facility featuring client-friendly edit suites. The team is managed by an experienced creative director with a career that has spanned traditional, digital and social media advertising; creative, production and post-production work is handled by a versatile staff of planners, creative directors, copywriters, digital strategists, designers and editors. The client roster includes the world’s most recognizable and admired consumer brands such as Diageo, P&G, Mercedes-Benz and Allstate. With a diverse network of content creators, production crews and studios, Taylor Digital has strategically placed its resources to handle a wide range of assignments, coast-to-coast and worldwide, at marquee events, from major sports venues to Hollywood red carpets.



Washington Independent Productions, Inc.

5028 Wisconsin Avenue NW, Suite 100
Washington, DC 20016
202/638-3400
washingtonindependentproductions.com
sue@washingtonindependentproductions.com
Twitter: @SueStolov

Susan Stolov, Director/Producer/Writer

At Washington Independent Productions, we’re passionate about achieving goals and getting results. Our award-winning films are found online, in corporate board rooms, at fundraising events, shared on Facebook and Twitter, on the big screen at meetings and conventions and broadcast on TV. Whether we are interviewing senators, CEOs, employees or people on the street — we can tell their story.

You know a picture is worth a thousand words but did you know a video is worth more than a million; that viewers retain 65 percent more from visual material vs. 10 percent from text; and that you can learn which video segments interest your viewers the most.

More than your average video production company, we offer services ranging from research and message development, scriptwriting, media outreach, distribution and analytics analysis, to social media strategy and more.

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