505 Sansome Street
San Francisco, CA 94111
Scott Allison, CEO
Jonathan Heit, President and Head, Technology & Digital Media
Jeremy Rosenberg, Head of Digital
From ground-breaking consumer activations to behind-the-scenes crisis counseling, at Allison+Partners we develop leadin-edge social media programs for our clients. Our philosophy of an integrated approach means our digital strategists build social media engagement into our communications strategies from the very start. Combined with our agency-wide creative collaboration and one P&L across 16 offices and three continents, Allison+Partners’ social media programs can have local impact and global reach for clients including Progressive Insurance, Samsung Electronics and Toyota.
Our wide range of services include social media strategy, community management, influencer identification, corporate social governance, crisis communications, real-time content creation, and everything in between. Our social media team works across all disciplines with clients today including industry leaders in technology, financials and insurance services and consumer products, to name a few.
225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
Matt Kovacs, President
Apryl DeLancey, Director of Marketing & Social Media
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. Social media isn’t an afterthought handled by junior staff but a conscious, strategic partnership with brands. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences, and attracting positive attention from both consumers and the media. Blaze creates and manages interactive communities using all relevant platforms but refrains from spreading the client thin. Our social media division targets the brand audience where they are already talking and works hand-in-hand with the traditional PR team to reach targeted media, influencers and consumers to support all initiatives. Blaze also offers full public affairs capabilities through its parent company Davies.
Clients include: Marriott Hotels; Bridgepoint Foods; Claremont Hotel, Club & Spa; International Spirits; KeVita Sparkling Probiotic Beverage; Michael’s Restaurant Group; Nawgan Alertness Beverage; and ON Beverages.
COOPERKATZ & COMPANY
205 Lexington Avenue, 5th Floor
New York, NY 10016
Ralph Katz, Principal
Anne Green, President / CEO
CooperKatz & Company, Inc. is highly regarded for its strong strategic and creative credentials. It offers full-service public relations, digital and creative services capabilities to a national client base across many industry sectors.
The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute effective social media and digital strategies. CooperKatz takes an integrated approach to digital work as an essential part of every client engagement.
Capabilities include: conversation monitoring; influencer engagement; social channel development; community management; content development; campaign execution; video production; SEO; social monitoring and analytics; online crisis management; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company, Petfinder.com, Polar and more.
CooperKatz has won numerous industry awards, including “Best Agency of the Year” in its size category and “One of the Best Agencies to Work For” by The Holmes Report.
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas
New York, NY 10018
604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
Thomas F. Coyne, CEO
Rich Lukis, President
Kevin Lamb, Senior Vice President, Digital
Marie Baker, Vice President, Social Media
The end goal for any brand in today’s dynamic digital communications marketplace is conversion — whether in perception or purchase. The accelerating convergence of social media with digital platforms, new and emerging technologies and the insights they reveal, enables brands to create that conversion in ways never before imagined.
As expert communications strategists and master social storytellers, we partner every day with high profile enterprises, including Disney, Novartis, Shell, VTech and Mary Kay Cosmetics to enable brand-oriented social and digital narratives — with consumers, among consumers and between consumers — that translate to greater awareness, reputational impact and consumer activation.
Where past attention was focused on chasing the social platform of the day, tomorrow’s social landscape is far more fluid and dynamic, blending online and offline engagement, consumer technologies that enable a greater depth of engagement and activation, and empowered consumers that live at the center of it all, crafting their own personalized social experience with brands based on content, context and relevance. We work closely with brands to define the social customer journey, understand the needs of the customer, and counsel brands on creating the optimum social ecosystem and experience that fills those needs and provides value to their consumers.
We partner with brands to advance and advocate for social and digital strategy within their corporate organization, developing enterprise-level Centers of Excellence in social and digital to establish foundational structure and social media strategy on which to build brand success. We work closely with brands to create custom influencer networks that enable long-term relationships of value with key social conversation leaders. We manage daily engagement, content strategy and social communities for numerous high profile brands, applying our expertise on the latest digital technologies, social platforms and digital behaviors, ensuring consumers experience engagement with brands that is authentic and valuable. And we work with brands to gather, interpret and apply analytics to not only evolve the social storytelling, but also to translate the value of social strategy to senior leadership.
At the end of the day, our partnerships with clients are rooted in the signature style of breakthrough creative thinking and high touch client service that has made Coyne one of the leading independent agencies, and that category-leading brands insert with confidence into their strategic marketing ecosystem.
11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
Brad Dodge, President and CEO
Brian Parrish, Executive VP and Principal
Elisabeth Deckon, Vice President
Chowning Johnson, Vice President
Ever wonder what your social media strategy says about you? If you’re like most B2B marketers, you fall into one of these categories:
The enthusiast. Your business was one of the first to have a social media strategy, and it just keeps growing. You’re everywhere, all the time, but have no idea if it’s actually working.
The non-conformist. You resist change and social media is no exception. Besides, you don’t really need a bona fide plan since it’s only a passing fad, kind of like the Internet.
The savvy executive. You partner with Dodge Communications, the healthcare industry’s leading authority on building and maintaining a dynamic social media presence.
Whether generating content for a corporate blog or creating an ongoing dialogue with potential customers across multiple networks, every one of your social media efforts work together to support offline activities, enhance online visibility and deliver quantifiable results.
245 Park Ave., 39th Fl.
New York, NY 10167
Emily Simmons, Social Media Director
Chatter about your company is happening across the web; why not join the conversation?
Feintuch Communications offers a comprehensive solution for companies looking to add to or enhance their social media presence. Each program is designed to support the company’s business objectives. Programs include an analysis of the current industry landscape and competitors; a calendar of planned updates; content creation; community building/management; and measurement.
We work with companies to develop public relations and social media policies to fit the company’s unique culture and business objectives. We offer a custom social media training program to educate employees about the policy as well as how to maximize business opportunities through social media channels.
We are believers in success through intelligence. Whether your company is just getting started with social media or is ready to bring an existing program to the next level, we can help you more effectively communicate to your critical audiences.
301 East 57th Street, 4th Floor
New York, NY 10022
Noah Finn, Managing Partner
At Finn Partners, our 20 person, full-service digital team is made up of designers, developers, videographers, researchers, and social strategists who are dedicated to building the best digital and social programs, greatly influenced by research and analytics to map out brand goals.
We take an integrated approach to social media, using it to build a brand through community development across platforms, while also extending to public relations, marketing, and sales objectives in a manner that is socially digestible. We also integrate paid media, both online and off, to augment earned media and organic engagement.
Our experience ranges across industries, with clients such as the Verizon Foundation, Hyundai Hope On Wheels, IEEE, Hotels.com, Blue Cross Blue Shield of Michigan, the Jamaica Tourist Board, and Jamba Juice.
The hallmark of our team is its ability to effectively blend innovative, strategic thinking and creative communications practices to enhance our clients’ success. This is exemplified through our long client relationships and our wealth of industry awards. No matter what your digital need may be — you can count on our team to deliver.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 89 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.
FWV is home to one of the nation’s strongest and most innovative digital services practices. A leader in launching award-winning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to drive valuable, relevant fan growth, as well as stimulate product trials, influencer and targeted audience awareness and conversions on behalf of some of the world’s foremost companies and brands, including: Wrangler Jeans, Wrangler Western, Fretlight Guitars, Elevation Burger, Gemesis Diamond Company, Calligaris Home Furnishing, Justin Brands, Riders by Lee, NC State University, Moe’s Southwest Grill, Melitta Coffee, and Hood River Distillers (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky).
Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media planning, our digital marketing experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms. Capabilities include: integrated research and strategy; online communications planning; creative web development including website design, online video and interactive advertising; social media content creation; word-of-mouth, social and viral marketing campaigns; SEO; and paid online, social and search advertising. FWV has established and continues to maintain authoritative brand presences on both mainstay and emerging social platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Vine, YouTube, Tumblr and more.
FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over-month; increasing brand affinity, reach and purchase intent for specific products; and creating unprecedented emotional connections with consumers, while delivering targeted reach in scalable and measurable ways.
1 Brook St.
Watertown, MA 0242
Phil Greenough, Founder
Jamie Parker, President
At its core, your business thrives because it makes your customers’ lives better — and at Greenough, we put this simple fact at the center of all our social content. We start with research: our tightly integrated content and social teams delve deep into your target audiences, parsing their interests, usage habits and even sense of humor. From this data, we use our content-first methodology to produce strategic campaigns that provide real value to your audience — and, by extension, your business. Finally, we integrate all our social content into an overall brand story that’s designed to engage potential customers and is supported by outcome-based metrics that clearly demonstrate ROI.
Your products succeed because they help your customers. Your social presence should do the same.
The Can Manufacturers Institute tasked Hunter Public Relations
with developing a 360-degree marketing campaign to educate consumers about the benefits of cooking with canned foods. One of the centerpieces of the Cans Get You Cooking campaign is a robust
social media presence, anchored by a Facebook community that grew to more than 55,000 members during its first year, a Pinterest page and YouTube channel to inspire the home cook through recipes and cooking demos, a Twitter handle to share news & engage in
real-time, and a blogger ambassador program to reach target consumers with campaign key messages via trusted digital advocates.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Flr.
New York, NY 10010-2202
Grace Leong, Managing Partner
Donetta Allen, Agency Partner, Social and Digital Media Practice Leader
Samara Farber Mormar, Senior Vice-President, Business Development
Michael J. Lamp, Senior Social and Digital Media Strategist
Social media offers a rich, expansive array of digital platforms to build stronger and more meaningful relationships among consumers, influencers and brands. Hunter Public Relations — an independently owned, mid-sized marketing communications firm celebrating 25 years in business in 2014 — utilizes established and emerging platforms and technologies to create buzz around products, revitalize brands and build awareness among key influencer and blogger groups. Additionally, Hunter PR’s social & digital media practice has experience managing every piece of the Paid, Owned and Earned digital marketing spectrum, including daily community management of brand social platforms, such as Facebook, Twitter, Instagram and Pinterest. Winner of digital media awards from PR News, PR Daily and Bulldog Reporter, Hunter PR puts its insights-based approach to social and digital media strategy & community management to work for some of the most respected companies in America, including Hasbro, Johnson & Johnson, E&J Gallo Winery and 3M.
JSH&A’s social strategy for the newly launched Reddi-wip
Facebook page successfully brought to life the brand’s “share joy” message via sharable content and interactive promotions that drove fan growth and engagement.
2 TransAm Plaza Dr., Ste. 450
Oakbrook Terrace, IL 60618
Jonni Hegenderfer, Jim Kokoris, Cheryl Georgas, Partners
Celebrating 25 years, JSH&A is a Chicago-based marketing communications agency that helps leading CPG brands drive consumer awareness, engagement and advocacy by creating integrated PR and social media programs that deliver high-impact results.
Named a top Consumer Marketing Agency of The Year, JSH&A has won multiple awards for creative campaigns and strategic influencer engagement programs executed on behalf of clients like ConAgra Foods, Beam Inc., Master Lock, The Hershey Company, Safest Choice Eggs, Bosch Tools and Dremel.
Our social media capabilities include: blogger and influencer engagement, social media strategy, social channel management, content strategy and creation, and social listening and reporting.
Whether it’s developing a social strategy for the launch of Reddi-wip’s Facebook presence, rallying social influencers to talk about how they took back Monday dinnertime with the help of Manwich or helping Master Lock launch a year-long cause-related social media campaign benefitting the American Red Cross, we deliver strategic, results-driven programs.
19 West 44th Street, 6th Floor
New York, NY 10036
For more than two decades, Kaplow has been changing conversations and helping consumers fall in love with our clients’ brands. Our creative, integrated programs and branded content for world-leading companies like Unilever, CVS, Laura Mercier and SKYPE fuel consumer conversations, wherever they occur.
Kaplow was built on authentic storytelling, and that has never been more relevant than today when brands are speaking directly to consumers.
Our approach to social media is driven by insight, imagination and initiative. We start by listening carefully to what consumers are saying about our clients’ brand and competitors across social platforms. Then, we apply our boundless creativity to developing a digital strategy that meets the client’s business objectives with measurable ROI. Finally, we apply with flexibility and initiative.
We take an integrated approach to digital planning — working hand-in-hand with PR, communications planning and paid efforts — to ensure we reach consumer and influencers at every touch point. We are focused on best-in-class digital and social media campaigns that win awards and deliver results.
355 Lexington Avenue, 15th Floor
New York, NY 10017
1100 Johnson Ferry Rd., Suite 300
Atlanta, GA 30342
750 National Press Building
529 14th Street N.W.
Washington, DC 20045
Joan Cear, Vice President
Debra Berliner, Vice President
Francie Israeli, Vice President
Knowing what is new and changing and leveraging the right channels to drive actionable and measurable campaigns, Kellen Communications provides unmatched levels of experience and flexibility in the digital space. Using best-in-class, measurement-driven digital tools and strategies, we help identify, grow and protect your organizational and brand footprint online and off.
A division of the global Kellen Company, the “Kellen Difference” is that we’ve built a digital service line based on advocating for and communicating on behalf of not only individual brands, companies and not-for-profit organizations, but entire industries ranging from Food & Beverage, Travel, Professional Services, Building and Construction to Healthcare and Non-Profits. Whether engaging stakeholders or key opinion leaders, Kellen professionals work across vertical sectors, industry influencers and traditional and social media channels to communicate, engage and impact.
Our capabilities as a single source for digital and brand asset development, public relations, issues management and crisis communications, and event management and promotion, enable us to provide creativity, consistency and seamlessness in client programs that flow from ideation, strategy and positioning through to online media, social communities and traditional media.
We’re located across seven offices including New York, Washington DC, Atlanta, Chicago, Denver, Brussels and Beijing.
L.C. WILLIAMS & ASSOCIATES
150 N. Michigan Avenue
Chicago, IL 60601
Kim Blazek Dahlborn, President and CEO
Shannon Quinn, Executive Vice President
In an age when everyone is “tweeting,” “liking” and “pinning,” it’s essential to break through the noise to build meaningful relationships with target audiences online.
L.C. Williams & Associates (LCWA) builds customized, well-rounded campaigns that make the most of social channels to spur audiences to action. From buzz-building through viral videos and attention-getting Facebook or Twitter contests, to daily interactions with our robust network of bloggers, we mine the constantly-changing social landscape to make an impact for our clients.
Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.
Our staff is immersed in social media and considered leaders in the industry, participating on industry panels on how to reach bloggers, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients First Alert, Eureka, Electrolux, Trex, Snow Joe and more.
211 N. First Street, Suite 425
Minneapolis, MN 55401
Paul Maccabee, President
Christina Milanowski, Director, Social Media
Leveraging social media channels from Facebook and Twitter to Instagram and LinkedIn, Maccabee creates thoughtful social media marketing, blogger engagement and inbound marketing campaigns.
Most recently, Maccabee helped education client NTC reach electric utility decision-makers with an e-book-driven marketing campaign that achieved 100 percent of the client’s lead generation goal; supported the launch of Gold’n Plump chicken sausages with a food blogger campaign; launched a commercial real estate law blog for Henson & Efron and guided website development and social media strategy for Greenwald Wealth Management. Maccabee catapulted the Hazelden iPhone app to one of the Top 10 grossing book-related apps in America and has been honored with Promo Interactive’s “Viral Campaign” award for its role in OfficeMax’s launch of ElfYourself.
Our analytics practice helps clients listen to online interactions while providing actionable intelligence. Another hallmark of Maccabee is its network of alliances, connecting clients to trusted SEO, Web design and online video agencies, whose services complement Maccabee’s strategic public relations and online marketing campaigns.
304 Park Avenue South
New York, NY 10010
Michael W. Kempner, President & CEO
Mitzi Emrich, Chief Social Media Strategist
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies.
Collaborating with stakeholders is even more complex in a digital world. MWW knows how to navigate the biggest social networks or the smallest niche communities for our clients. From Vine to Facebook to LinkedIn, we help our clients create the resources needed to build social capital. MWW’s award-winning digital and social media practice leverages insights to tell compelling narratives about our clients’ visions, delivering social media experiences and engagement opportunities that shape perceptions, mitigate risks and inspire customers and stakeholders to act. Our social strategies are driven by powerful distribution, influencer relationships, shareable content, user-friendly design and continuous measurement to optimize our clients’ programs, ensuring real-time economic success, behavior change and increased trust. Our team is made up of digital specialists led by social marketing strategists, analysts, and community managers; execution is carried out by our talented team of media planners, creative digital designers, copywriters, producers and programmers. MWW’s services include digital influencer mapping, community management, conversation analytics, paid digital media partnerships, search engine optimization, social advertising and amplification, content marketing, web and mobile development, and online advocacy.
Honored as PR News’ 2013 Digital Team of the Year and 2013 Digital Agency of the Year by Bulldog Reporter, MWW helps our clients to matter more in the digital space. We help our clients identify communities, issues and stories where they can play a role in the conversations as a thought leader.
OGILVY PUBLIC RELATIONS
The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
Thomas Crampton, Global Managing Director, Social@Ogilvy
Reaching across all practices and regions, Ogilvy Public Relations has been at the forefront of pioneering ways to tap and realize the power of social media and word of mouth marketing. Through our Social@Ogilvy offering, we identify the digital channels that can most effectively reach out to audiences — and then provide roadmaps to engage and influence them.
Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions. Named 2013 Best Digital Consultancy in the World by The Holmes Report, Social@Ogilvy has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline.
The practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions — Listening and analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.
With nearly 600 dedicated social media experts around the world — and another 4,000 digital experts — the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in New York, the team is led by Thomas Crampton, Global Managing Director, and a board of advisors including Christopher Graves, CEO of Ogilvy Public Relations; Gunther Schumacher, COO of OgilvyOne; and Brandon Berger, Chief Digital Officer of Ogilvy & Mather.
For more information, visit us at social.ogilvy.com or at facebook.com/socialogilvy, www.twitter.com/socialogilvy, or www.slideshare.com/socialogilvy.
PIERSON GRANT PUBLIC RELATIONS
6301 NW 5th Way
Ft. Lauderdale, FL 33309
Maria Pierson, CEO
Jane Grant, President
High Impact Digital, a division of Pierson Grant Public Relations, is composed of early adopters with over ten years of skilled Internet marketing experience. The division specializes in social media marketing, search engine optimization, brand monitoring and Web development designed to integrate online and offline PR.
High Impact Digital crafts winning social media strategies for national and regional companies such as Show Management and the Fort Lauderdale International Boat Show, as well as law firms, real estate developers, restaurants, luxury products and other businesses seeking to connect with customers and enhance their Web-based marketing. Working together with Pierson Grant publicists, High Impact Digital delivers creative thinking, thoughtful execution and measurable results, employing the best practices in digital marketing.
520 Eighth Ave.
New York, NY 10018
407 Lincoln Road
Miami Beach, FL 33139
Florence Quinn, President
John Frazier, EVP
Jim Lee, SVP, Miami Office
Katie Coleman, Digital Media Specialist
Quinn combines our signature creative with strategic digital media initiatives to develop dynamic and highly effective integrated PR programs. We help clients in Food, Wine + Spirits, Real Estate and Travel achieve their goals. Following are a few examples that best illustrate this work:
We were the U.S. PR firm behind the worldwide blockbuster The Best Job in the World (Queensland, Australia) viral campaign.
We increased Facebook “likes” for a NYC condominium building by 200% in three months with a Facebook design contest that was also covered by the New York Times.
To position Waldorf Astoria Hotels & Resorts at the forefront of the luxury conversation, we created Luxury Manifesto, a series of online video chats between the brand leader and other world-class luxury brand heads.
We increased Affinia Hotels’ Twitter followers by 50%, including media influencers WSJ and T+L reporters. We increased Affinia’s Facebook post views by 596% with content shared by USA Today and Hotel Chatter. Our CyberMonday social-media sale for Affinia produced 328 new MyAffinia.com profiles and 172 bookings.
We increased the Facebook “likes” for the largest mall in Queens, NY by 20% in less than six months.
We developed Occidental Hotels & Resorts’ social media and reputation management strategy and plan, trained 40 executives and staff from 13 properties and are now leading the implementation.
Q&C conceptualized, implemented and built a Facebook app for Real Estate Weekly’s Most Influential Woman in Real Estate Competition, which drew more than 2,000 votes.
To launch EL AL Israel Airlines’ new Economy Class Plus seating, we conceptualized a humorous video campaign depicting people trying to get a free upgrade. Economy Plus Seating has been sold out since the campaign ran.
Our entire staff is immersed in digital media on a daily basis. Most of our campaigns include social media. An internal Digital Media Team keeps us abreast of all things digital.
ROGERS & COWAN
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York, South Florida, Nashville and London and the first leading entertainment firm to build a social media practice. Our highly experienced team of professionals is at the forefront of the social media spectrum whether we are creating an overarching digital strategy for brands implementing platform communications, designing and executing comprehensive, integrated social media campaigns or creating custom applications and content programs for a diverse roster of clients.
As innovators in navigating the world of social media, we offer clients knowledge, insight, relationships and a deep understanding of the constantly evolving social media sector to assist in developing and executing communications strategies. Our team creates and implements customized campaigns for start-up companies seeking to build awareness in the blogosphere as well as established brands seeking to utilize social media solutions to engage with consumers on a deeper level. Whether we are targeting influencers, engaging fans directly, or driving home a brand’s message, Rogers & Cowan helps influence the way our audiences think about a brand while nurturing and building ongoing dialogue. When it comes to digital communities, we identify the influencers who matter to our clients and build relationships that benefit both the consumer and the client.
Our clients and projects have included Rdio, Kabam, Avon Voices, Swarovski, Sony Pictures Home Entertainment, Target entertainment and music exclusives, the launch of the Jennifer Lopez and Marc Anthony Collections for Kohl’s, Coca-Cola Ekocycle, Will.i.am i.am FIRST campaign, Blockbuster, GRAMMY Awards/Recording Academy social media campaign, Scion Reinvent the Wheels web series and web/mobile widget development project, among others.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Michael Schubert, Chief Innovation Officer
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios
In today’s hyper-connected world, all communications are social. Having been one of the first agencies to establish an in-house digital practice in 1999, Ruder Finn has a longstanding heritage and extensive experience in leveraging digital and social platforms to engage key stakeholders. Our award-winning, in-house digital practice, RFI Studios, has a team of approximately 85 strategists, designers and technologists globally. Last year, RFI Studios expanded its offering, opening offices in San Francisco and China, two markets that are growing rapidly in this area, to build upon our existing expertise in these regions and provide offerings tailored to the unique needs of these markets.
At RFI Studios, digital strategy isn’t just social. We create integrated platforms for mobile, social and .com as a means to enhance strategic digital storytelling, build engaged communities, activate audiences and provide meaningful metrics to measure success and return on engagement. We are anchored in rigorous user experience research and execute (and re-calibrate) based on real-time metrics. Our data analytics capability identifies influencers and highest-priority platform topics. Our technology solutions are simple and elegant and built to scale across current and emerging platforms.
With a consistent focus on digital content and strategy across industries, Ruder Finn and RFI Studios provide clients with a range of differentiated offerings from our ability to create digital builds in-house to social activations across all existing channels. Our breadth of experience includes managing Facebook communities of seven million plus, creating digital builds and engagements that span more than 150 countries, developing mobile apps, implementing geolocation and gamification and utilizing big and little data. Additionally, we have extensive experience working with clients on internal engagement programs which includes development of enterprise-wide collaboration platforms. Our capabilities also include a dedicated health and wellness digital offering to help clients navigate the regulatory complexities of engaging with patients via digital channels. Blending traditional PR and digital expertise, Ruder Finn takes a holistic approach to helping clients create meaningful content, bring their story to life digitally and optimize the potential to go viral.
Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 901
Boston, MA 02109
Joan Schneider, CEO
Phil Pennellatore, President
Since 2004 — before the launch of Facebook, Pinterest and Vine, or the ubiquity of 140 characters — SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the organic impact of powerful social networks that complement paid and owned media.
At SA, our 360-degree approach starts with building listening programs, refining messaging, curating content, identifying and engaging influencers, developing creative and compelling program concepts, and cultivating conversations that build relationships and develop brand and issue advocates. The leader in Launch PR®, we are always launching new ideas to keep clients top of mind with media, consumers, partners and employees and other stakeholders.
We help brands stand out via social media and use digital technologies to grow businesses big and small. Learn more at www.schneiderpr.com.
SPECTRUM SCIENCE COMMUNICATIONS
2001 Pennsylvania Ave., NW
Washington D.C., 20006
Carlen Lea Lesser, SVP, Digital Strategy
Anthony LaFauce, Director, Digital Strategy
At Spectrum, we believe a great story told with conviction can move and motivate an audience. We use the Spectrum Scientific Method™ to craft stories rooted in science, and then we share them with our clients’ audiences using our tried and true communications approach. Part of influencing the conversation is first listening to it. We start by listening to what others are saying and discovering who these words are impacting. We develop messages that will make an impact, and then we create a plan to share your story with influencers via the most effective channel — whether it be Twitter, Facebook or the latest platform. Spectrum turns the traditional art of storytelling into winning social campaigns for clients such as Procter & Gamble, the Progeria Research Foundation and many others. Each story is unique, and instilled with passion and expertise. Experience our stories at spectrumscience.com.
200 South Broad Street
Philadelphia, PA 19102
Tracey Santilli, Executive Vice President and Director of Public Relations
Preparing a real-time mock storm drill for an energy supplier to test Facebook response messaging. Leveraging Instagram to engage food bloggers. Launching Pinterest for a 600-store retailer. Pitching writers via Twitter to secure CNN and USA Today stories.
Because social media never sleeps, neither does our team of experts at Tierney, a full-service communications agency headquartered in Philadelphia. We focus first on an overarching integrated strategy we combine with ingenuity and analytics to help brands effectively engage today’s consumer to build awareness and loyalty, inspire advocacy or drive sales.
Whether you need an audit, content development, community management, influencer engagement, grassroots campaigns, issues management, or thought leadership scenario plans, we can help. And tweet. And pin. And post.
Let’s start a two-sided, 24-hour conversation with your target audience.
949 W. Marietta St.,
Atlanta, GA 30318
In 2014, Trevelino/Keller migrated its social media platform to a proprietary web-based application that offers client teams a customized dashboard. Branded SocialDash, the interface enables teams to develop a theme cloud to drive outgoing messaging, a visual look at messaging segmentation by audience, social property prioritizing, frequency charting, supporting social apps in play and performance tracking. In the field as 1.0, the firm anticipates ongoing updates to incorporate campaigns and promotions.
With Trevelino/Keller’s expanded creative resources, the firm has the capabilities for mobile and web app development, social property and campaign design, video services and reputation management capabilities.
60 Francisco Street
San Francisco, CA, 94133
Jim Weiss, Chairman, CEO
Bob Pearson, President, W2O Group
Chris Deri, President, WCG
WCG is an omni-channel, integrated powerhouse designed to deliver maximum, measurable impact. Every aspect of WCG’s work — strategy, engagement and policy — is grounded in research and analytics to provide absolute clarity and drive conversion. Those key factors produce insights to help its clients identify the right audiences, understand their language and preferences, develop and syndicate content that resonates with them across platforms, and increases share-of-conversation. WCG knows that as the online and offline worlds converge, success lies in recognizing that “social media” is less about content and more about the context in which a message is delivered, a consumer is engaged or an issue is managed. As an “un-agency,” WCG takes an unconventional approach to deliver unbelievable service and unimaginable results.
As part of the W2O Group, WCG is creating the positive future of communications by providing advance analytics and social listening to each marketing discipline. Some clients they serve include Procter & Gamble, HP, and Verizon.
The company was named the 2013 Digital Agency of the Year and Specialty Agency of the Year by the Holmes Report, was ranked #4 of Top Independent PR Firms and was ranked #5 on PRWeek’s 2013 US Agency Rankings. For more information, please visit www.wcgworld.com.
The Weber Shandwick team (from left to right): Jason Wellcome, EVP, General Manager, Mediaco; Jack Leslie, Chairman; Gail
Heimann, President; Andy Polansky, CEO; Sara Gavin, President, North America; Chris Perry, President, Digital.
909 Third Ave.
New York, NY 10022
Chris Perry, President, Digital
Weber Shandwick is a global leader in digital communications and content marketing. The firm incorporates the fundamentals of social media throughout the organization — connecting, conversing and collaborating to address new opportunities and issues. At the heart of the firm’s work is the “incite idea,” a creative trigger so powerful that it drives ongoing advocacy and engagement for clients across all practice areas/industries.
Weber Shandwick is trusted to handle a range of digital responsibilities, including social business consulting programs, digitally-led campaigns, brand media programs and community management for 100+ major household names. The firm helps clients address new opportunities and threats online, using data throughout to plan and assess program impact. The firm has a wide array of digital products and service offers, including a social crisis simulator, FireBell, an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, of-the-Internet environment. This year the firm launched Mediaco, a leading-edge consulting and production capability that helps all companies become media companies.
Weber Shandwick’s Digital practice has received numerous industry awards including PR News’ Digital PR Firm of the Year and was named a “Top 4 Employer for Social Media Professionals” by Mashable.