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Our Magazine On Public Relations In The Digital Age

Apr. '16 Social Media PR & Broadcast Services Magazine

Apr. '16 Social Media PR & Broadcast Services Magazine (PDF)

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Our April issue closely examines on the changing nature of online public relations and social media.

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

Profiles of Social Media PR Firms:

5W Public Relations

1166 Ave. of the Americas, 4th Flr.
New York, NY 10036
Fax: 646/328-1711

Ronn D. Torossian, President & CEO

5W PR helps clients develop, execute and manage multi-faceted social media campaigns that enhance visibility for brands and help build connections with audiences. From the creation and management of engaging Facebook fan pages to the expansion of Twitter followings to creating an inviting Pinterest space, 5W has unparalleled understanding of social media.

As a top PR agency, 5W stays continually up-to-date on the latest social media and SEO strategies and how to influence audiences online. Our aim is to help our clients enhance their online presence through strengthening their use of digital channels.

Our teams are avid explorers and users of both popular and emerging social media platforms. Our clients laud our ability to turn online traffic into market share and the industry has recognized our achievements in the space, honoring 5W with a PR News Digital PR Award for achievements in Social/Digital Media.

We are story tellers — and use all forms of media to communicate our clients’ messages.

Auritt Communications Group

555 8th Ave., Suite 709
New York, NY 10018

Joan Auritt, President

Auritt Communications Group is a full-service broadcast and online PR production company providing creative multi-platform solutions that meet our clients’ specific needs.   Whatever industry we work in — healthcare,  food and nutrition, entertainment, publishing, finance, tech — our producers partner with you to find the most effective story to tell. Our close, enduring relationships with the media result in the highest quality bookings. Our creatively designed cost-effective production packages  increase brand awareness, reaching influencers and targeted audiences in prime media markets. Through carefully honed strategy and skilled execution, our team of media experts and network credentialed producers delivers promised results.

What we do: Video Production for Broadcast, Web, Corporate Events, Training; TV Satellite, Radio, Online Media Tours; Integrated Media Tours; Partner and Co-op Media Tours; Media Training; Social Media Campaigns; Webcasts and Live Streamed Interactive Events; Video, Audio, Multimedia News Releases; B-Roll Packages; PSAs.


1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
Fax: 310/395-5001

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies - and flawless execution.  BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Marriott Hotels, Chronic Tacos, Griffin Club, Yuneec E-GO Electronic Skateboard, Michael’s Restaurant Group, Lasting Connections, JFIIX, and Nikola Labs.


130 E. Randolph St., 7th Floor
Chicago, IL 60601

In a crowded content economy, Cision places a premium on ensuring brands are heard clearly and understand the impact of their communications efforts. Offering solutions for the modern communication professional, Cision helps you target your PR and marketing campaigns to hit the right audience, at the right time, with the right message through our integrated communications platform and specialized global insights team. Leverage a 1.6-million record global database, power your story with 10,000 distribution avenues, use real-time media monitoring to understand brand perception and demonstrate the effectiveness of your programs with in-depth analytics. From the United States and Canada to the UK, France, Germany, Sweden, Finland, China and back again, Cision’s global reach includes offices in nine countries around the world. Clearly and simply, we understand audiences and how to engage and mobilize them on your behalf.

CooperKatz & Company, Inc.

205 Lexington Avenue, 5th Floor
New York, NY 10016

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz & Company, Inc. is highly-regarded for its strong strategic and creative credentials. It offers full-service public relations, digital and creative services capabilities to a national client base across industry sectors.

The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute social media and digital strategies. CooperKatz takes an integrated digital approach across earned, owned, social and paid as part of every client engagement.

Capabilities include: conversation monitoring; influencer engagement; social channel development; community management; content marketing; campaign execution; video production; SEO; monitoring and analytics; online issues management; paid content strategy and discovery; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company,, Polar and many more.


11602 Knott St., Suite D-13
Garden Grove, CA 92841

Susan van Barneveld, CEO

Copernio’s clients describe our team as nimble, creative, and effective. With more than 55 years of communications experience, and an affiliate network that spans the globe, Copernio is a rare breed of boutique agency specializing in public relations, influencer marketing and social media.

Copernio prides itself on the long-term relationships established with both the media and our clients. Our personalized, creative approach enables us to effectively integrate digital, broadcast and print media with innovative influencer campaigns and social media initiatives for start-ups through Fortune 100 clients. We work with our clients to deliver results with a high ROI that relate directly to their goals — whether it is responding to a crisis, brand building, or other strategic business goals.

With a strong client base in the consumer electronics, aerospace and defense, high technology, manufacturing, healthcare and green initiatives arenas, Copernio’s clients are recognized as category leaders in their respective markets. Copernio’s team is comprised of specialists with expertise in crafting customized programs to achieve our clients’ goals.

Coyne Public Relations

5 Wood Hollow Road
Parsippany, NJ 07054

5 Bryant Park, 28th Floor
New York, NY 10018

12400 Wilshire Boulevard, Suite 535
Los Angeles, CA  90025

Luis Hernandez, Senior Vice President, Chief Digital Officer
Kevin Lamb, Senior Vice President, Digital
Linda Bernstein Jasper, Vice President, Social Media
Stacy Bataille, Vice President, Influencer
Rob Schnapp, Vice President, Creative

Bimbo Bakeries USA, parent company of Arnold®, Brownberry® and Oroweat® brands “kneaded” a campaign to drive positive conversations around bread that focused attention on the introduction of a new line of whole grain bread called Healthfull®. Coyne celebrated consumers’ emotional love of bread in a fun and entertaining way through an integrated
campaign, Love, Your Bread. The campaign drove more than one billion media impressions while increasing the brand’s presence on shelf at retail.

We believe in storystarting, not just storytelling, because consumers want to contribute to your brand narrative. We believe in listening as the gateway to success in social media. We believe in presence with purpose. We believe in a world without walls, because today’s digital consumer no longer cares about the divisions between paid, earned and owned content.  We believe that social media is not just a channel that contributes to customer service, but is one that underpins the entire customer experience.  And we believe that you can pay for attention, but you still have to earn advocacy.

As expert communications strategists and master storystarters, we partner every day with high profile enterprises, including Novartis, Bimbo Bakeries, Newman’s Own, Just Born, Timberland, Humana, Perdue, Goodyear, Shell, VTech and GE to enable brand-oriented social and digital narratives — with consumers, among consumers and between consumers — that translate to greater awareness, reputational impact and consumer activation.

We partner with brands to advance and advocate for social and digital strategy within their corporate organization, developing enterprise-level Centers of Excellence in social and digital to establish foundational structure and social media strategy on which to build brand success.  We work closely with brands to create custom influencer networks that enable long-term relationships of value with key social conversation leaders. We manage daily engagement, content strategy and social communities for numerous high profile brands, applying our expertise on the latest digital technologies, social platforms and digital behaviors, ensuring consumers experience engagement with brands that is authentic and valuable. And we work with brands to gather, interpret and apply analytics to not only evolve the social storytelling, but also to translate the value of social strategy to senior leadership.


705 Melvin Avenue
Annapolis, MD 21401

Raymond Crosby, President
Tammy Ebaugh, Chief Strategy Officer
Joel Machak, Exec. Creative Dir.

The Crosby team is passionate about helping clients Inspire Actions That Matter™ — actions that positively impact people’s lives and contribute to the greater good.

Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm’s award-winning campaigns, which integrate paid, earned, shared and owned media, have touched the lives of virtually every American.

The firm has specialized practices in Healthcare, Government, and Nonprofits & Causes. Clients include the Agency for Healthcare Research and Quality (AHRQ), Catholic Relief Services, DAV (Disabled American Veterans), EPA ENERGY STAR program, Kaiser Permanente, Pacific Western Bank, Sagepoint Senior Living Services, Saint Agnes Hospital, Social Security Administration, USDA, U.S. Dept. of Health & Human Services, Veterans Health Administration, TKF Foundation and Wallace Foundation.

Crosby is #39 on O’Dwyer’s national ranking of PR firms and has offices in Annapolis, Md., and Washington, D.C. To see case studies, visit

Feintuch Communications

245 Park Ave., 39th Fl.
New York, NY 10167

Richard Roher, Managing Partner

Companies that partner with Feintuch Communications to plan and manage their social media programming get an experienced team in using social media to achieve concrete communications and marketing objectives, strengthen bonds with diverse groups of stakeholders, increase favorable media coverage and drive other beneficial business outcomes.

Our methoDology for social media program development, implementation, and management is a proven blueprint for laying a sound program foundation and steadily raising metrics used to define social media success.  Our ongoing use of analytics to measure and evaluate progress ensures consistent effort to meet benchmarks and deliver improved performance.
By layering social media into clients’ on-going PR and marketing communications programs, we help organizations amplify their voice in market, create synergy between multiple media channels and balance client resources efficiently.

If you’re wondering why your firm’s social media efforts aren’t driving sought-after results, it might be time for a conversation with Feintuch Communications.

Finn Partners

301 East 57th Street, 4th Floor
New York, NY 10022
Direct: 212/593-5873

Noah Finn, Managing Partner

At Finn Partners, our 50-person full-service digital team is powered by three things: creativity, data, and communication. We’re designers, developers, videographers, producers, analysts and social strategists dedicated to building best-in-class digital and social programs.
We approach social media as an extension of user experience — helping to shape the way a consumer thinks about, and ultimately engages with the brand. We use research and insights to help inform our social content and community management strategies across platforms, regularly evaluating performance to refine efforts for optimal success against KPIs. We also leverage paid media to help amplify our social and digital content marketing efforts.

Our experience ranges across industries with clients including:, IEEE, Blue Cross Blue Shield of Michigan, the Jamaica Tourist Board, the Verizon Foundation, Allianz Global Assistance, Kelley School of Business, and John Theurer Cancer Center.

We’re sticklers for measurement, and the hallmark of our team is how we blend smart, analytical thinking with strong strategy and creativity to enhance our clients’ success. We see our clients as partners; no matter what your digital need may be — you can count on our team to deliver.


112 East Hargett St.
Raleigh, NC 27601

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French|West|Vaughan (FWV) is the Southeast’s leading public relations, public affairs, digital marketing and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 96 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

FWV is home to one of the nation’s top digital services practices. A leader in launching award-winning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to drive sales and marketing objectives including valuable, relevant lead generation and fan growth, as well as stimulate product trials, influencer and targeted audience awareness and conversions on behalf of some of the world’s foremost companies and brands, including: Wrangler Jeans, Fleet Feet, Riders by Lee, NATHAN, Calligaris Home Furnishing, Moe’s Southwest Grill, Pendleton Whisky, Tweetsie Railroad, Wilmington and Beaches CVB (N.C.), NC State University and the International Gemological Institute (IGI).

Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media planning, our digital marketing experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms. Capabilities include: integrated research and strategy; online communications planning; creative web development including website design, online video and interactive advertising; social media content creation; word-of-mouth, social and viral marketing campaigns; SEO; programmatic, paid online, social and search advertising. FWV has established and continues to maintain authoritative brand presences on both mainstay and emerging social platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, Google+, Vine, YouTube, Tumblr and more.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over- month; increasing brand affinity, reach and purchase intent for specific products; and creating emotional connections with consumers, all while delivering targeted reach in scalable and measurable ways.

inVentiv Health Public Relations Group

450 West 15th Street
Suite 700
New York, NY 10011
Fax: 212/229-8496
Twitter: @inventivPR

Who we are: The global public relations group of inVentiv Health helps launch brands and build the reputations of companies working to improve human health. Our teams create communications that enhance brand perception, drive engagement, activate behavior shifts, and deliver on the bottom line.

With an integrated approach to communications, inVentiv Health Public Relations Group includes four agencies — Allidura Consumer, Biosector 2, Chamberlain Healthcare PR and Chandler Chicco Agency — that offer best-in-class capabilities spanning public relations, digital and social media, medical and scientific education, and research and analytics.
The broad scope of inVentiv Health Public Relations Group is powered by inVentiv Health, a global provider of best-in-class clinical development and comprehensive commercialization services.


19 West 44th St., 6th Floor
New York, NY 10036

Liz Kaplow, Founder and CEO

For more than two decades, Kaplow has been changing conversations and helping consumers fall in love with our clients’ brands. Our holistic programs for world-leading companies fuel consumer conversations wherever they occur.

Kaplow was built on authentic storytelling, and that has never been more relevant than today when brands are speaking directly to consumers. Our creative ideas disrupt, amuse and educate consumers at every touch point.

We take an integrated approach to digital planning, working hand-in-hand with PR, communications planning and paid efforts to ensure we reach consumers and influencers at every touch point. Our best-in-class digital and social media campaigns win awards and deliver measurable results.

Our social media work is driven by insight, imagination and initiative. We start by carefully listening to what consumers are saying about our client’s brand and competitors across social platforms. Then, we identify the key brand differentiation and develop digital strategies that meet business objectives with measurable ROI. We develop eye-catching content and paid media strategy and put in place a unique concierge approach to community management that puts the consumer at the center. 

This high-touch approach extends to our newest service — DEQ Evaluation.  Kaplow offers clients a unique look at their Digital Emotional Quotient, providing a comprehensive evaluation of their real-time relationship with consumers in comparison to competitors, as well as strategies for improvement.  This enables brands to positively impact the metrics most meaningful to them.

While Kaplow continues to evolve in the digital space, the agency will always be known for having the consumer in mind, first and foremost. Our roots are in storytelling; our vision is for the future.

Digital/social clients: CEW, The Children’s Place, CVS/Pharmacy, Franciacorta, No Nonsense, Shiseido, Skype, Vitamin Shoppe, and Warner’s.


New York, NY

Washington, D.C.

Chicago, IL

Atlanta, GA

Joan Cear, Senior VP
Rick Cristol, President
Jill Hronek, Director
Debra Berliner, Senior VP

One of the greatest threats in social media is the perception that you don’t listen to your audience. At Kellen, we help you address this and other critical issues that will determine success or failure in social media: what are the relevant business objectives; how can you add value to the online conversation; what platforms will be the most productive; how do you establish appropriate KPIs and track, measure and report your results. From digital gap research to strategic execution, our digital offerings are based on advocating for and communicating on behalf of not only individual brands and companies, but entire industries including those in food and beverage, construction, health and science, media, professional services and nonprofit organizations. Our capabilities as a single source for digital and brand asset development, public relations, issues management and event promotion, enable us to provide creativity and consistency while delivering results. Our client programs flow from ideation, strategy and positioning through to online media, social communities and traditional media.

L.C. Williams & Associates

150 N. Michigan Avenue, Suite 3800
Chicago, IL 60601
Fax: 312/565-1770

Kim Blazek Dahlborn, President and CEO
Shannon Quinn, Executive VP

Social media is no longer a tactic; rather it’s an integrated part of almost every public relations and communications plan. It’s essential to consider the wide array of social channels as vehicles to reach a desired audience.

L.C. Williams & Associates (LCWA) offers expertise in social architecture designed to make an impact on business goals and objectives. We build customized, well-rounded campaigns that make the most of social channels and spur audiences into action. From building buzz via online activations to leveraging available channels to inspire, reinforce messages and establish brand leadership, we approach the social landscape with a critical eye toward business impact.

Of course, in socia media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.

Our staff is immersed in social media and considered leaders in the industry, participating in educational sessions, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients American Academy of Sleep Medicine, Boise Paper, First Alert, Lehigh, Oster Professional, Snow Joe, Trex and more.

Marketing Maven

Los Angeles Headquarters

135 East 57th Street, 4th Floor
New York, NY 10022
Phone: 212/967-5510

Lindsey Carnett, CEO & Pres.,
Natalie Rucker, VP of Business Development,

John Krisiukenas, Managing Director, NY,

Aljolynn Sperber Aljolynn Sperber is Marketing Maven’s Director of Social Media.

Marketing Maven is an expert at developing a solid social media strategy that outlines measurable goals and benchmarks. Content and context are key to successful social media campaigns and we provide the Call-to-Action to reach your target demographic.

Successful social media campaigns go beyond strategy. Properly managing the follow-through of your social media campaign is crucial to building brand ambassadors. We offer A/B testing, social media advertising, social listening (identifying competitive share of voice, sentiment analysis, and key influencers), content development, social media customer service, influencer engagement, live-event coverage, manage viral campaigns, promotions, page development as well as analytics on demographics, reach and engagement.

Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.

Mayo Communications

7248 Bernadine Ave., 2nd Floor
West Hills (L.A.), CA 91307

Aida Mayo, President
George McQuade, VP

(L-R) Christopher Freitas, Program Mgr., U.S. Dept. of Energy, Washington DC, Commissioner Harold D. Williams, Maryland and Sarav Periasamy, President & CEO, PERI Software, a MAYO client, at the NARUC Conference in Sacramento, CA.(L-R) Christopher Freitas, Program Mgr., U.S. Dept. of Energy, Washington DC, Commissioner Harold D. Williams, Maryland and Sarav Periasamy, President & CEO, PERI Software, a MAYO client, at the NARUC Conference in Sacramento, CA.

MAYO Communications, a full service PR firm based in LA since 1995 with offices in New York, San Diego and Buenos Aires, AR.  MAYO PR offers social media, blogging, Facebook, Google+ account setup services, analytics, maintenance and reputation management services. Our clients are B2B, B2C and social cause platforms and have included Today I Can Do Anything, Hollywood, CA with a line of apparel with an inspiration message. MAYO also provides on camera media training. Our clients and services include government, smart grid technology, utility companies, nonprofits, celebrity charity and Fortune 500 corporations.

MAYO also brands startups, performs product launches, represents musicians, actors, directors, reality TV shows and TV dramas. MAYO produced a Social Media Campaign for PERI Software company based in Newark, NJ with offices in China. Mayo also developed and implemented the first Global social crisis communications and reputation management and marketing plan for PERI Software Solutions, Inc.  US DOL fined PERI nearly $5 million for H1 Visa violations (later reduced to $680K). Intense Online marketing, communications, SEO tactics and social media buried negative forum comments and media coverage, saving the smart grid technology industry leader from a devastating loss of business. The National Assn. of Regulator and Utilities Commission (NARUC) social media campaigns neutralized any interference with new business allowing company to grow from $50 million to $80 million and from 700 to 1,000 employees. The world’s largest smart-grid technology company also started a School of Engineering, which prevents H1 visa overloads.  MAYO produced 10+ corp. video interviews weekly on PERI. At MAYO Communications, “We don’t guarantee media, we just Get It!”™


304 Park Avenue South
New York, NY 10010

Mitzi Emrich, Chief Social Media Strategist

Customers are more informed, connected and active than ever — and they have the tools and motivation to take control of their interactions with brands. As a result, they no longer want to passively receive news — they want to be part of the story and share their own views in unique and personal ways.

Enter MWWPR, one of the world’s top global independent agencies — we know how to navigate the biggest social networks or the smallest niche communities for our clients. Successful social marketing and engagement strategies are rooted in brand immersion, detailed information gathering, consensus building, and brand value definition. In a time when organizations are defined by communities of enthusiasts, voices of detractors and influential voices both on-and offline, we harness the power of digital and social strategy, compelling content creation and distribution, great design and continuous measurement to build movements that make your brand Matter More™ to the stakeholders that matter most.

Our team brings together storytellers, brand specialists, community managers, paid media innovators and analysts who work in synergy with creative designers, marketers, and public relations experts. Our collaborative spirit means we deliver compelling programs that engage stakeholders in unexpected ways, bolstering reputations and boosting bottom lines.

Peppercomm, Inc.

470 Park Ave. South
4th Floor North
New York, NY 10016

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing director
Maggie O’Neill, Partner & Managing Director

Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London.  Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.

Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.

Our love of what we do combined with years of deep category experience shape our work. We engage audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.


48 West 38th Street, Penthouse
New York, NY 10018

407 Lincoln Rd
Miami Beach, FL‎ 33139

Florence Quinn, President
Direct: 212/868-1900 x223

Ashton KutcherAshton Kutcher helped Quinn promote Polished Man, the anti-sexual abuse campaign, with a post to 1.5 million.

We have a brand-first approach to social media.  Customer service aside, social media should amplify and underscore the brand.  Brand standards should not be sacrificed for engagement.  People want a brand to maintain its magic, its mojo.  If you lose that, you lose your customer. 

Here are Six Ways to Elevate a Brand via Digital and Social Media:

1. Blogazines:  Blogazine is a term we crafted to describe a blog with swag.  Copy, design and images must be “on brand” at all times.  For Zemi Beach House’s blogazine, an Anguillan photographer shoots photos that we bank.  A blogazine gives us content we can distribute via social media, as well as through traditional media and paid platforms.  It also turns a brand into a media platform, a key strategy for generating opportunities with other brands.

2. Celebrities:  Celebrities are special partners in the social media space.  When Ashton Kutcher responded to our request to help us spread the word about Polished Man, his post about the global anti-sexual abuse campaign became visible to his 1.5-million fans.

3. Influencers:  Digital-and-social media influencers are an ever-growing tribe.  The photos from our Instagrammers’ dinner put Del Frisco’s in front of 2.5 million foodies.  The evening was also covered in The Wall Street Journal.  When we invited Boo, the World’s Cutest Dog, for a sleep over at an Affinia hotel in exchange for Facebook posts, we reached Boo’s 6-million Facebook fans (now 17.5 mil) with Affinia’s dog-friendly message.  One fan wrote “I want to take my poodle to that nice hotel.”

4. Other Brands:  Partnerships with other brands are also important.  Our VBT Bicycling and Walking Vacations campaign with Talbots reached the retailer’s 2-3 million email subscribers six times, was promoted to Talbot’s 372,000 FB followers and on its website that receives 100,000 unique daily visitors.  It was also promoted in 495 Talbot stores and 4.9 million catalogs.  It resulted on over $100,000 in VBT bookings in just one month.

5. Facebook Advertising:  We use online advertising to drive revenue.  To increase gift-card sales for Guerlain Spa New York, our Facebook ad campaign doubled the spa’s fan base and spiked gift-card sales by a dramatic 68% increase in a month.

6. TripAdvisor:  Since most travel brands do not have a place for online customer reviews, TripAdvisor is the go-to for comments.  Keep responses real and “on brand.”  If rankings are low, fix what is broken on site rather than “playing the game.”  Our client Adele Gutman and the Library Hotel Collection are the TripAdvisor masters; people are crazy about the hotels.

Our social media campaigns have won major awards, including the coveted PLATINUM AWARD (Best of the Golds) at the annual, black-tie HSMAI Awards (the Oscars of Travel).

rbb Communications

355 Alhambra Circle, Suite 800
Miami, FL 33134

Christine Barney, CEO
Lisa Ross, President
Tina Elmowitz, Executive Vice President
John Quinn, Executive Vice President
rbb Communications is an integrated marketing firm and four-time Agency of the Year recognized for its fresh communications, business insights and strategic thinking. The agency’s bilingual staff understands the intricacies of working with professional service clients in diverse industries such as accounting, banking, human resources, insurance, legal, logistics and real estate, among others.

The firm is recognized for creating campaigns that blend strategy and creativity with traditional and new media tools to support clients’ business goals, position corporate leadership as subject matter experts and thought leaders, and enhance brand awareness through strategic partnerships and community initiatives.

As the Champion of Breakout Brands, rbb’s staff delivers award-winning creativity, media relations, strategic counsel, launch campaigns, digital and social media, reputation management and results/analytics. In addition to professional services, other specialty practices include consumer products/services, health, sports & entertainment, travel & leisure, B2B and higher education.  Find out how rbb can help your brand breakout by visiting or call rbb president Lisa Ross at 305/448-7457.

Ruder Finn

301 East 57th Street
New York, NY 10022

Kathy Bloomgarden, CEO
Michael Schubert, Chief Innovation Officer
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios

In today’s hyper-connected world, all communications are social. As one of the first agencies to establish an in-house digital practice — RFI Studios — in 1999, Ruder Finn has a longstanding heritage and extensive experience in leveraging digital and social platforms to engage key stakeholders. With RFI’s global team of strategists, storytellers, designers and technologists in New York, China and San Francisco, we use a multichannel approach to tailor and optimize stories across earned, social, owned and paid channels to meaningfully engage with the end-user.

At RFI Studios, digital strategy isn’t just social. We create integrated platforms for mobile, social and .com as a means to enhance strategic digital storytelling, build engaged communities, activate audiences and provide meaningful metrics to measure success and return on engagement. We marry data-driven insights, to make sure our stories connect, with influencer mapping, to ensure we’re reaching the right people through the right channel. We are anchored in rigorous user experience research and execute (and re-calibrate) based on real-time metrics.

With a consistent focus on digital content and strategy, Ruder Finn and RFI Studios provide clients with a range of differentiated offerings from our ability to create digital builds in-house to social and real-world activations across all existing channels, including paid media. Our breadth of expertise includes managing social communities, developing mobile apps, creating progressive digital tools, implementing geolocation and gamification, developing meaningful and engaging content, identifying and building relationships with key digital influencers, and utilizing both big and little data. Additionally, we have extensive experience working with clients on internal engagement programs which includes development of enterprise-wide collaboration platforms. Our capabilities also include a dedicated health and wellness digital offering to help clients navigate the regulatory complexities of engaging with patients via digital channels. Blending traditional PR and digital expertise, Ruder Finn takes a holistic approach to helping clients create meaningful content, bringing their story to life digitally and optimize the potential to go viral.

Sachs Media Group

114 S. Duval St.
Tallahassee, FL 32301
Fax: 850/224-2882

Sachs Media Group (L to R): Michelle Ubben, Partner, COO & Director of Campaigns & Branding; and Ron Sachs, President and CEO.Sachs Media Group (L to R): Michelle Ubben, Partner, COO & Director of Campaigns & Branding; and Ron Sachs, President and CEO.

Sachs Media Group is a leader in building effective outreach, awareness and marketing campaigns, and is routinely ranked as one of the top 100 public relations firms in the nation and among the top PR firms in Florida. As an integrated communications firm, we have broad capabilities, including award-winning public relations, public affairs, web and graphic design, social/digital media and video production.

Sachs Media’s digital division matches expert knowledge of the social arena with top-quality implementation. As the social web gets more congested every day, we provide results that break through and reach optimal audiences. Our team has worked with hundreds of brands across the country to create premium social media experiences, earning top industry accolades along the way. Whether creating new social communities from scratch or utilizing existing outlets, the Sachs Media team understands the best means for creating an engaging digital experience.

At Sachs Media Group, the difference is results.

Schneider Associates

Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 402
Boston, MA 02109

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

Since 2004, SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the organic impact of powerful social networks that complement paid and owned media.

At SA, our fully integrated approach starts with building listening programs, refining messaging, curating content, identifying and engaging influencers, developing creative and compelling program concepts, and cultivating conversations that build relationships and foster advocacy. We help brands stand out in social media and use digital technologies to grow businesses from start-ups to Fortune 500 companies.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit

Spectrum Science Communications

2001 Pennsylvania Avenue, NW
Second Floor
Washington, D.C. 20006

7 World Trade Center
250 Greenwich St.
New York, NY 10007

675 Ponce de Leon Avenue NE, Suite 8500
Atlanta, GA 30308

Robert Oquendo, EVP, Digital and Creative Strategy
Justin Kohut, Director, Digital Insights and Brand Strategy

Spectrum is at the intersection of science and storytelling. Our integrated digital team ensures access to the right resources focused on an insights-driven approach that fosters media interest and end-user engagement to create game-changing conversations.

We understand audiences and how to move them. Our experienced teams carefully dissect conversations using advanced social intelligence techniques to find meaning and context. We leverage our understanding of these interactions to develop communication strategies that advance the client’s mission — from the web to the wire. By asking the right questions that lead to meaningful results, we build compelling content-focused initiatives for clients, powered by the community at large. From blockbuster drugs to breakthrough vaccines to everyday consumer products and everything in between, Spectrum is privileged to share science stories with the world.

Profiles of Broadcast Media Services Firms:

Artisan Production House

110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010

Erin Lahey Schwitter, Producer/Partner,
Kara Leibowitz, Producer/Partner,

Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV Producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers).  Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include exclusive launch event integrations, stunning branded content food videos, original book videos and select matchmaking between celebrity talent and brands.

Auritt Communications Group

555 8th Ave., Suite 709
New York, NY 10018

Joan Auritt, President

Auritt Communications Group is a full-service broadcast and online PR production company providing creative multi-platform solutions that meet our clients’ specific needs.   Whatever industry we work in — healthcare,  food and nutrition, entertainment, publishing, finance, tech — our producers partner with you to find the most effective story to tell. Our close, enduring relationships with the media result in the highest quality bookings. Our creatively designed cost-effective production packages increase brand awareness, reaching influencers and targeted audiences in prime media markets. Through carefully honed strategy and skilled execution, our team of media experts and network credentialed producers delivers promised results.

What we do: Video Production for Broadcast, Web, Corporate Events, Training; TV Satellite, Radio, Online Media Tours; Integrated Media Tours; Partner and Co-op Media Tours; Media Training; Social Media Campaigns; Webcasts and Live Streamed Interactive Events; Video, Audio, Multimedia News Releases; B-Roll Packages; PSAs.


130 E. Randolph St., 7th Floor
Chicago, IL 60601

In a crowded content economy, Cision places a premium on ensuring brands are heard clearly and understand the impact of their communications efforts. Offering solutions for the modern communication professional, Cision helps you target your PR and marketing campaigns to hit the right audience, at the right time, with the right message through our integrated communications platform and specialized global insights team. Leverage a 1.6-million record global database, power your story with 10,000 distribution avenues, use real-time media monitoring to understand brand perception and demonstrate the effectiveness of your programs with in-depth analytics. From the United States and Canada to the UK, France, Germany, Sweden, Finland, China and back again, Cision’s global reach includes offices in nine countries around the world. Clearly and simply, we understand audiences and how to engage and mobilize them on your behalf.

D S Simon Media

229 West 36th St., 9th Floor
New York, NY 10018
Fax: 212/736-7040

D S Simon Media is a strategic video communications, video production and content distribution firm that helps organizations and brands secure more exposure for their products, initiatives and events on TV, radio, online and through social media.

The firm helped pioneer Internet Media Tours and has created award-winning viral video production and content distribution campaigns. D S Simon Media’s unique approach to communications and brand marketing has been awarded a trademark by the U.S. Government called PRketing®.

Established in 1986, the company’s headquarters and HD Broadcast studio are in New York with offices at The National Press Building in Washington, DC, Los Angeles, Chicago and Houston. Its award-winning video blog receives more than 150,000 hits per month. For more information visit the D S Simon Media website at

Goldman McCormick PR


Goldman McCormick PR specializes in National Media Tours for Authors, Celebrities, Political Strategists, Legal Experts, Doctors, and Financial Planners. Comprised of active Radio & TV producers, Goldman McCormick PR has managed National Media Tours for: “Sanford & Son” Star Demond Wilson, National Journalist & Former HLN Anchor Jane Velez Mitchell, “The Walking Dead” Star IronE Singleton, and many others.

Goldman McCormick PR’s Unlimited Traditional Media Package includes: Interview Training, Video Clips, and MP3’s of your media tour appearances.

“Mark Goldman and Ryan McCormick are an extremely effective public relations machine. They were key in getting my 4th book, “Exposed: The Secret Life of Jodi Arias” on The New York Times bestseller list. They have a massive contact list and great relationships with TV, radio and print media. Also, they are just fun to work with! Two really nice guys who know everybody in the biz!” — Jane Velez-Mitchell, National Journalist, Best-Selling Author and Founder of

KEF Media

1161 Concord Road
Smyrna, GA 30080
Twitter: @kefmedia

Kevin E. Foley, Founder &CEO
Yvonne Hanak, Co-President
Linda Buckley, Co-President
Audrey Kelsey, EVP, Executive Producer
Alex Hinojosa, EVP, Digital, Marketing, Media

Pierce BrosnanKEF Media enlisted international movie star Pierce Brosnan for its client, Mouth and Foot Painting Artists, an association of 800 disabled painters around the world, to help raise awareness for the organization. The actor is pictured here with MFPA artist, Mariam Pare’, who presented Brosnan a painting she did of him in his iconic James Bond role. The B-roll shot of their meeting was distributed by KEF Media, reaching a broadcast and digital audience of more than 400 million.

In 2016, KEF Media proudly marks its 30th anniversary as the most trusted name in broadcast and digital media services delivering innovation, integrity and verifiable results that matter.

As an “agency’s agency,” there are three important reasons knowledgeable PR agency professionals choose KEF Media:

We’re your partner, not a vendor. We collaborate with you on the tactics that will deliver optimum results. Whether it’s television, radio, Internet, print or any combination, our goal is making your account team look good every time. When we do that, you’ll come back.

“I’m calling because a colleague of mine here at the agency just worked with you and I heard you knocked it out of the ballpark.” We hear that all the time and it’s why we’re still standing tall after 30 years while so many others are long gone. Our best advertising is the word-of-mouth praise we receive from the PR pros we work with.

Many PR agency account teams are ready for change having been burned by some vendor who overpromised, under-delivered and then billed double the estimate. We offer a refreshing blend of honest counsel, candid feedback, media research, straight-up estimates and transparent billing.

We also offer satellite media tours, co-op media tours, B-roll, Internet media tours, customized in-market media days, radio media tours, radio news releases, print media pitching and placement, corporate video, Spanish-language media outreach, and much more.
As an industry pioneer that developed many of the techniques widely used today, a lot of our competitors mimic what we do and a number of them have gone out of their way to hire our former employees.

So we like to ask, why work with a knock-off when you can hire the original?

MediaTracks Communications

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018

Shel Lustig, President
Reed Pence, VP

Each week, radio reaches 265 million listeners. That’s 93 percent of the total U.S. population. We want them to hear your story. For more than 25 years, MediaTracks Communications has worked with PR and marketing professionals to craft clear, engaging messages that get heard on air and online to support your brand. As producer and syndicator of the award-winning national radio programs, Radio Health Journal and Viewpoints, we deliver guaranteed placement ANRs with tangible, measurable results. Our experienced, accessible Chicago-based team connects with major market stations and national networks every day to communicate your message via RMTs, ANRs, custom news feeds, and PSAs. Our expertise also extends to targeted placement in both the Hispanic and African American markets. Solid, long-term relationships with repeat clients demonstrate our proven record in healthcare, consumer, corporate, public affairs, high tech and not-for-profit fields.

Radio media tours with consumer product messages have included Best Western’s “Fall Travel,” American Cancer Society’s “Know Your Options,” and “College Financial Aid” for Discover. Our client roster includes AbbVie, Genentech, LifeScan, Medtronic, St. Jude Medical, UPS Store, Forest Labs, ACH Foods, Novartis, MetLife, Medline, Dole, Pedigree, Mars M&Ms, Kraft, Coca-Cola and Campbell’s. We share long-term agency relationships with Allison+Partners, Burson-Marsteller, Edelman, FleishmanHillard, GCI, Golin, Hunter, Ketchum, Ogilvy, Porter Novelli, Ruder Finn, Taylor, Weber Shandwick and Zeno Group. MediaTracks has also produced and syndicated the 40-segment Merck “Milestones in Medicine” national radio series and “A Healthier World,” a weekly national radio feature for Pfizer, Inc.

News Data Service

29 Hopkins Rd.
Plainfield, NH 03781
Twitter @newsdatasvc

Dave Vergin, VP, Sales & Business Development

News Data Service (NDS) provides clients and monitoring services premiere broadcast television and radio news monitoring complete with full service media solutions and metrics.  NDS clients are delivered actionable news alerts and insightful analysis of their initiatives and competitors in near real time from all media types, including: TV, Radio, Online, Social Media and Traditional Print. NDS also provides an online media management tool and mobile app so that your news arrives when and how you need it.

News Data Service is a cooperative of 30 national and regional media monitoring organizations whose combined resources provide the best media monitoring solutions. Currently celebrating its 20th anniversary, NDS and its affiliate organizations are among the most established media monitoring companies in the world.


429 Santa Monica Blvd. , Suite 300
Santa Monica, CA 90401

Shayne Fraeke, CEO

For more than 25 years, PREMIERETV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe. We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service. Our clients agree — PREMIERETV maintains an astonishing client return rate and our business has grown exponentially through word-of-mouth and referrals alone.

PREMIERETV specialties include: Satellite Media Tours, Radio Media Tours, Audio News Releases, On-Air Radio Promotions, B-roll Packages / “Highlight Reels” / ENG crews / Event Coverage & Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PREMIERETV’S media relations experts are trusted by the top television and radio outlets, resulting in the best line-ups for your satellite or radio tour. If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a “highlight reel” for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations.

Strauss Media Strategies, Inc.

529 14th St., N.W., #1163
Nat’l Press Bldg.
Washington, DC 20045
Fax: 202/638-0400

Richard Strauss, President

Celebrating our twentieth year, Strauss Media Strategies, Inc., is the nation’s premier public relations, communications, and strategy firm specializing in radio and television. Not just another “crank it out booking service,” Strauss Media Strategies works closely with its clients to develop campaign-specific strategies and tactics that get results. Collectively, our staff brings more than 175 years of broadcast experience and judgment to our clients.

We specialize in booking radio tours with national news networks, nationally syndicated shows, and statewide, regional, and local radio outlets in each of the nation’s nearly 300 radio markets. Strauss Media can also target your television SMT to local stations, national broadcast and cable networks, network feeder services, and syndicated programs. We can manage your SMT and provide a complete solution including the booking of all of the interviews, studio rental and equipment, satellite uplink, make-up and catering services, and all of the technical and production needs to make your SMT the most successful it can be. Strauss Media also conducts radio and television ground tours.

Moreover, we script, produce, and distribute targeted audio news releases to the nation’s largest radio networks with the best “guaranteed-placement” in the industry and can also create and produce Bites and B-Roll packages.

Clients include political groups such as the DNC and the DLC; advocacy groups like the Partnership for a Healthier America (PHA) and The Sierra Club; award-winning PR firms like Burson-Marsteller, Edelman, Hill & Knowlton, and Ketchum; non-profit clients like Safe Kids Worldwide, the American Jewish Committee (AJC) and MADD; government agencies like the Dept. of Veterans Affairs and CPSC; associations such as the US Conference of Mayors, National Urban League, and the National Law Enforcement Officers Memorial Fund (NLEOMF); large-scale events such as the Clinton Global Initiative and the major auto shows; major companies like Google, Capital One, Facebook and General Motors; and we have worked on dozens of local, state and federal political campaigns. The company is also proud to be on the official GSA Schedule.

Taylor Creative Studios

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118

Bryan Harris, COO & Managing Partner
Matt Adam, SVP

Small But Powerful gaming videoIn order to bring to life Tide’s “Small But Powerful” campaign, Taylor Creative Studios designed and animated a series of 8-bit style gaming videos featuring contracted NFL players. The full-service studio specializes in digital content creation with an experienced team of creatives, producers, editors and animators.

Taylor Creative Studios is a full service digital content studio specializing in the sports, lifestyle, and entertainment space. From branded online content and live streaming to animated videos and mini-documentaries, Taylor Creative Studios helps brands engage with consumers in creative and unexpected ways, across a variety of platforms. Conveniently located in the iconic Empire State Building, Taylor Creative Studios offers a state-of-the-art broadcast facility featuring client friendly edit suites. The team is managed by a former network producer with 15+ years of experience in the field; creative, production and post-production work is handled by a versatile staff. The client roster includes the world’s most recognizable and admired consumer brands such as Diageo, P&G, Capital One, Nike, and Allstate. With a diverse network of content creators, production crews and studios, they have strategically placed their resources to handle a wide range of assignments, coast-to-coast and worldwide, at marquee events, from major sports venues to Hollywood red carpets.

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