Our Magazine On Public Relations In The Digital Age

Apr. '18 Social Media PR & Broadcast Services Magazine

Apr. '18 Social Media PR & Broadcast Services Magazine (PDF)

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Our April issue closely examines on the changing nature of online public relations and social media.

O'Dwyer's magazine, now in its 32nd year, is the #1 publication for PR and marketing communications pros.


Profiles of Social Media PR Firms:

5W Public Relations

230 Park Avenue, 32nd Floor
New York, NY 10169
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, President & CEO

5WPR is a top 15, award-winning agency in the U.S., trusted by brands across consumer and corporate categories, to create and execute fully integrated and multi-faceted digital media campaigns. Our programs enhance visibility for brands and build connections with the most coveted audiences around the world.

From content creation to social media management, brand storytelling/strategy to influencer partnerships, 5W partners with brands and marketers to target their consumers and create the ultimate, results-oriented social media advertising strategies and campaigns.

As the digital landscape continues to expand, playing an integral role in communications for savvy brands, 5W has been one step ahead, adding digital natives from across the industry to our team. Our digital media division is led by strategists and content creators with backgrounds on both the agency and media sides of the business. These category experts coupled with our talented 5W veterans provide clients the utmost in strategic counsel and client service. Our digital and social specialists are fully integrated into brand campaigns, ensuring a hands-on-approach and programs that deliver results.

Our consumer and corporate divisions focus on Tech, B2B, B2C, Beauty, Food & Beverage, Home & Housewares, Travel & Hospitality, Health & Wellness, and Apparel & Accessories.



Bliss Integrated Communication

500 5th Ave., 12th Floor
New York, NY 10110
212/840-1661
Fax: 212/840-1663
www.blissintegrated.com

Elizabeth Sosnow and Meg Wildrick, Managing Partners
Cortney Stapleton and Michael Roth, partners
Vicky Aguiar, SVP
Reed Handley, Greg Hassel, Julia Mellon, Alexis Odesser, Sally Slater and Keri Toomey, VPs

Bliss is an integrated communication Agency with 43 years of digital marketing and public relations experience. Every day, Bliss counsels its innovative and diverse client roster of B2B and B2C companies in the professional, financial and healthcare sectors.

Collaborative and proactive, Bliss employs a variety of highly effective and data-driven strategies to help clients problem-solve, meet business goals and ensure the right measurement tools are engaged from the onset of the relationship. Bliss continues to deepen its digital, mobile and social media marketing services to keep up with client demand. The Agency specializes in performance marketing, paid media, SEO/SEM strategies, content creation for social and digital channels, influencer partnership management and uncovering growth opportunities at every stage of the customer journey to drive lead generation. Combined with an average client tenure of more than eight years, Bliss becomes an extension of its clients’ internal teams, providing an unwavering, long-term partnership.



CooperKatz & Company, Inc.

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz & Company, Inc. is highly-regarded for its strong strategic, creative and digital credentials. It offers full-service public relations and marketing communications capabilities to a national client base across multiple industry sectors.

CooperKatz takes an integrated digital approach across earned, owned, social and paid as part of every client engagement. The firm was an industry-leader in helping clients develop and execute social media and digital strategies.

Specific capabilities in the social and digital arena include: content strategy and marketing; influencer engagement; social channel development; community management; social campaign execution; video and graphics production; monitoring and analysis; online issues management; paid content strategy; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company, Petfinder.com, Polar and many more.



D S Simon

229 West 36th St., 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
dougs@dssimon.com
Twitter: @DSSimonMedia
Facebook: www.facebook.com/DSSimonMedia/
Instagram: @DSSimonMedia

Doug Simon, CEO dougs@dssimonmedia.com
Eric Wright, EVP ericw@dssimonmedia.com
Sarah Katz, SVP sarahk@dssimonmedia.com
Elizabeth Rosenberger, Account Manager erose@dssimonmedia.com

Are you using live, multi-channel, broadcast quality, video streaming for your marketing communications? It’s perfect for activations with multiple participants, stakeholders or target audiences. It’s a powerful tool if you are partnering with non-profits, hosting an event or announcement, exhibiting at a trade show, working with influencers or celebrities.

Social Media LIVE™ is a turn-key solution from event production to a live, broadcast quality video feed to more than 25 social channels at the same time. Live video streaming including Facebook Live and Periscope are among the fastest growing marketing channels for brands and our service dramatically increases campaign reach. Social Media LIVE™ can turn any live event into a multi-stream event with broadcast quality content through multiple Facebook, You Tube, Twitter and other popular social channels simultaneously. It has a powerful multiplier effect that significantly increases the audience for your activations.



Feintuch Communications

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
info@feintuchpr.com
www.feintuchcommunications.com

Companies that partner with Feintuch Communications to plan and manage their social media programs are partnering with a team with experience in using social media to establish an online brand personality; open communications channels with desired audiences; engage with relevant influencers, including media; and support traditional PR efforts to achieve concrete communications and marketing objectives.

Our methodology for developing, implementing and managing your company’s social media program is a proven blueprint for strategic engagement and comprehensive analytics based on metrics that best support your company’s business objectives. We continuously monitor engagement and audience shifts to be sure content is relevant to targeted audiences allowing us to meet benchmarks and improve performance.

By layering social media into clients’ on-going PR and marketing communications programs, we help organizations amplify their voice in market, create synergy between multiple media channels and balance client resources -efficiently.

If you’re wondering why your firm’s social media efforts aren’t driving sought-after results, it might be time for a social call ... with Feintuch Communications.



Finn Partners

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5873
noah@finnpartners.com
www.finnpartners.com

Noah Finn, Founding Managing Partner

Our digital marketing team continues to grow. With over 100 people internationally, we’re passionate about building integrated solutions that are powered by strong insights and compelling creative, and social media is no exception. We build social strategies as an extension of user experience, shaping the way consumers engage with a brand, driving intrigue into action We’ve worked across industries with clients including: IEEE, Blue Cross Blue Shield of Michigan, Hotels.com, Steaz, the Jamaica Tourist Board, Allianz GlobalAssistance, and Rioja Wine USA. We see our clients as partners, and blend smart, analytical thinking with strong strategy and creativity to enhance our clients’ success.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French/West/Vaughan (FWV) is the preeminent integrated marketing firm in the Southeast and one of the nation’s leading public relations, advertising and digital media agencies. The firm is the winner of the Bulldog Reporter 2017 Stars of PR Awards, including the Grand Prize for Best PR Agency of 2017. FWV earned first-place Gold Awards for Business-to-Consumer PR Agency of the Year, Midsize Agency of the Year and Most Innovative Agency. Additionally, the firm is the Holmes Report 2016 Consumer Agency of Year recipient. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV employs 103 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

FWV is home to one of the nation’s top digital services practices. A leader in award-winning, results-driven marketing campaigns, FWV executes multifaceted social media initiatives to drive sales and marketing objectives including brand awareness, consumer engagement, lead generation, product trial, conversion and loyalty on behalf of some of the world’s foremost companies and brands across various practice areas, including: Wrangler Jeans, Riders by Lee, Moe’s Southwest Grill, Pendleton Whisky, Atlantic Natural Foods, Airplus Footcare, Paralyzed Veterans of America, Calligaris Home Furnishing, Concord Hotels, Tweetsie Railroad, Wilmington and Beaches CVB (N.C.), NC State University, the International Gemological Institute (IGI), Alltech, Vetoquinol, Tomlyn, and Melitta Coffee.

Comprised of a team of specialists in consumer insights, content creation, and paid social, our social media experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms to reach their goals. Capabilities include: research and strategy; media planning; video and animation; influencer marketing; social media analytics; conversion tracking; campaign optimization; social media analytics and attribution. FWV has established and maintains authoritative brand presences on both mainstay and emerging social platforms including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, Google+, YouTube, Tumblr and more.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; developing brand loyal communities; maintaining a consistent increase in engagement levels month-over- month and year-over-year; increasing brand affinity, reach and purchase intent; creating emotional connections with consumers; and driving online and in-store sales.



Hunter Public Relations

41 Madison Avenue, 5th Floor
New York, NY 10010-2202
www.hunterpr.com
212-679-6600

Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Donetta Allen, Agency Partner and Social & Digital Media Practice Leader
Michael J. Lamp, Senior Vice President, Social & Digital Media

Contact: smormar@hunterpr.com (Samara Farber Mormar, Executive Vice President, Business Development)

Hunter Public Relations celebrated Valentine’s Day 2018 by amplifying a popular social media meme, which positioned “Prime and Commitment” as the more aspirational alternative to “Netflix and Chill.” Hunter PR developed	a digital-first campaign for Amazon Prime that leveraged high-reach, meme-friendly influencer partners	to share comical branded posts and lay the groundwork for the release of a branded video developed with one of YouTube’s most popular personalities, Grace Helbig.Hunter Public Relations celebrated Valentine’s Day 2018 by amplifying a popular social media meme, which positioned “Prime and Commitment” as the more aspirational alternative to “Netflix and Chill.” Hunter PR developed a digital-first campaign for Amazon Prime that leveraged high-reach, meme-friendly influencer partners to share comical branded posts and lay the groundwork for the release of a branded video developed with one of YouTube’s most popular personalities, Grace Helbig.

Hunter Digital, a division of Hunter Public Relations, one of the most highly recognized firms in consumer marketing communications, utilizes a blend of established and emerging channels and technologies to secure buzz around new products, revitalize or reintroduce brands through trusted influencers and advocates and engage consumers with thumb-stopping content that compels amplification. Hunter Digital has experience managing every piece of the ever-evolving social & digital media ecosystem, including strategic counsel and brand planning, creative production, content and micro-content creation, daily community management, influencer management, website development, media buying and content partnerships. Winner of digital media awards from PR News, PR Daily, Bulldog Reporter and SABRE Awards, Hunter puts its insights-based approach to social and digital media strategy to work for some of the most respected companies in America, including Amazon, Diageo, Keurig Green Mountain, McIlhenny and Wyndham Rewards.

Hunter Public Relations is an award-winning consumer products and services marketing communications firm based in New York City with staff located across North America, including Miami, Orlando, Seattle, Los Angeles and Toronto, offices in London and affiliate partners in Mexico City. Our mission is “earning it:” from consumer attention and long-term client relationships to our talented staff’s dedication, we strive to earn it every day.



Marketing Maven

1460 Broadway, 1st Floor
New York, NY 10036
212/967-5510
www.MarketingMaven.com
lindsey@marketingmaven.com
natalie@marketingmaven.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development

Marketing Maven CEO and President, Lindsey Carnett, received an IMPACT	Award for Social Media Campaign Integrated StrategyMarketing Maven CEO and President, Lindsey Carnett, received an IMPACT Award for Social Media Campaign Integrated Strategy in recognition of its Simply Fit Board 21-Day Challenge social media entry for client Allstar Products Group at the Internet Marketing Association’s annual awards celebration.

Named to the 2017 Inc. 5000 List of Fastest Growing Companies in America and Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven is an expert at developing a solid social media strategy that outlines measurable goals. Content and context are key to successful social media campaigns and we provide the Call-to-Action to reach your target demographic.

Successful social media campaigns go beyond strategy. Properly managing the follow-through of your social media campaign is crucial to building brand ambassadors. We offer A/B testing, social media advertising, social listening (identifying competitive share of voice, sentiment analysis, and key influencers), content development, social media customer service, influencer engagement, live-event coverage, manage viral campaigns, promotions, page development as well as analytics on demographics, reach and engagement.

Marketing Maven is a federally recognized Native American Owned 8(a) and WOSB certified company. We are also a certified Small Business (SB) with the California Department of General Services (DGS) and a certified Women’s Business Enterprise (WBE) with the Women’s Business Enterprise National Council (WBENC).



Peppercomm

470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com

Steve Cody and Ed Moed, Co-CEOs & Co-founders
Ted Birkhahn and Ann Barlow, Partners & Presidents
Deborah Brown, Jacqueline Kolek and Maggie O’Neill, Partners & Managing Directors

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses audience insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.

Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. Fortune has included the agency on its lists for 10 Best Workplaces in Advertising and Marketing, 100 Best -Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.



Rogers & Cowan

1840 Century Park East, 18th Floor
Los Angeles, CA 90067
310/854-8161
www.rogersandcowan.com

Mark Owens, CEO
Holly Beverly, Vice President

Social media revolutionized the brand/consumer relationship. A successful social strategy delivers more than likes: It’s an authentic brand experience and conversation.

Rogers & Cowan is an integrated marketing communications agency specializing in entertainment with offices in Los Angeles, New York and London. We value great storytelling and know how to adapt content to social platforms as technology evolves. We build talent and brands, and social media plays a huge role in how we get the word out on everyone from Chloe Kim to Angry Birds.

At Rogers & Cowan, we customize each client’s social story and create searchable and shareable content to increase exposure, desire and engagement with your target audience. We manage everything from outlet generation, infrastructure, activation, campaign integration, posting and community management to asset generation, growth hacking, influencers, paid media, online reputation management and more.



Schneider Associates
Member of the Worldcom Public Relations Group

2 Oliver Street, Suite 402
Boston, MA 02109
617/536-3300
launch@schneiderpr.com
www.schneiderpr.com

Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President

Since 2004, SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the impact of powerful social networks through paid and organic campaigns.

At SA, our fully integrated approach starts with building listening programs, refining messaging, curating content, developing audience personas, identifying and engaging influencers, designing creative and compelling program concepts, and cultivating campaigns that build relationships and drive results. We help brands stand out in social media and use digital technologies to grow businesses from start-ups to Fortune 500 companies.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit www.schneiderpr.com.



Syneos Health™ Communications, Digital and Social Strategy

450 West 15th Street, Suite 700
New York, NY 10011
212/229-8400
Fax: 212/229-8496
www.syneoshealth.com
chris.iafolla@syneoshealth.com
Twitter: @SyneosComms
syneoshealthcommunications.com/blog

Jeanine O’Kane, President, US Public Relations
Chris Iafolla, Head of Digital and Social Strategy, Communications

Who We Are: Creating digital and social experiences begins with understanding your audience. In healthcare, it’s not just a patient, caregiver or healthcare professional. It’s a person. A human being. We translate science through understanding individual perspectives. This ability lets us connect deeper with the human behind healthcare. We deliver engaging experiences across the digital spectrum. Our capabilities include research & insights, content strategy and development, clinical trial recruitment, influencer activations, paid media (search, display, and social), HCP engagement, and custom digital executions to reach consumers and healthcare providers.

Our digital and social strategy team is part of the public relations group at Syneos Health Communications, the only communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. Our PR agencies help launch iconic brands and build the reputations of global companies working to improve health worldwide.



Trevelino/Keller

981 Joseph Lowery Boulevard Suite 100
Atlanta, GA 30318
404/214-0722 X106
Fax: 404/214-0729

www.trevelinokeller.com
www.groovy-studios.com
dtrevelino@trevelinokeller.com gkeller@trevelinokeller.com

We admit it. We don’t have all the answers when it comes to social media. Are there smart strategies to grow your community? Yes. Should you be layering your organic social with some paid social? Most likely. Can social have an impact on your brand reputation? Definitely but positively as well as negatively if not handled properly. Who should own social: in-house, agency or a hybrid approach? We lean towards hybrid, but it’s worth a deeper dive. Does a b2b company need to establish a social voice? All companies need to nail their social voice … quickly. We package up the answers to these questions and more in what we call a Social Dash, a visual effort to define your social themes, messaging mix, property targets, frequency and voice. Then we ensure that the social media strategy sits in the middle of the public relations and digital marketing efforts to maximize the overall brand reputation, engagement and transaction. Collectively, we have graduated from the question, should I have a social strategy to how best can I leverage social. Call us. We believe we know a thing or two.



Weber Shandwick

909 Third Ave.
New York, NY 10022
www.webershandwick.com

Chris Perry, Chief Digital Officer

Weber Shandwick is a global leader in digital communications and content marketing. As one of the largest brand publishing houses in the world, with over 100 major brand content assignments of learning to apply, the firm isn’t resting on its laurels. With recent acquisitions and partnerships Weber Shandwick has developed deep capabilities in data and advanced analytics, artificial intelligence, mobile application development and digital paid media planning and buying.

Weber Shandwick’s digital innovation unit works to drive new learning and approaches into client work via an R&D approach. Weber Shandwick has brought new offerings in content, community and commerce to the EMEA and North American markets and is deploying new creative and performance marketing operations to hard drive business results for brands in social and digital media across the firm’s portfolio.



Zing How Design

1440 W. Hubbard St., Suite 203
Chicago, IL 60642
888/529-0998
www.zinghowdesign.com
info@zinghowdesign.com

Joey “Buffalo” Portuese, zingLeader, CCO
Meggan Tallon, Agency Director + NYC Account Leader

Creative custom kits, from luxury beauty to pet lovers to everyones favorite candy and snack brands.Creative custom kits, from luxury beauty to pet lovers to everyones favorite candy and snack brands. Zing How Design influencer creations elevate the presentation and bring celebrity one-off gifts, handmade bags and other media worthy creations to life.

Zing How Design (ZHD) merges full service Influencer Marketing Services with CPG brand creative expertise. We are the custom excitement agency, and we bring the latest campaigns and customizations to life in our one-stop-influencer-shop. ZHD delivers the right balance of know-how and creativity through custom fabrication, creative solutions, graphic & 3D design, in-house art & textile studio, sourcing, creative fulfillment, warehouse capabilities and logistics.

Our unique approach gets our clients to their marketing and PR goals without the fluff. We are fast to get up to speed and we are on point when it comes time to deliver. ZHD is here to let our brand and agency partners focus on what’s coming up instead of what’s in their laps. Big or small, the ZHD team takes the weight off your shoulders and gets you the results your brand deserves.
Simply put ... We ZING Excitement!



Profiles of Broadcast Media Services Firms:

Artisan Production House

110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
347/351-4804
Vimeo: vimeo.com/artisanproductionhouse

Erin Lahey Schwitter, Producer/Partner
erin@artisanproductionhouse.com
Kara Leibowitz, Producer/Partner
kara@artisanproductionhouse.com

Erin Lahey Schwitter and Kara Leibowitz from Artisan Production House on set with Michael Symon and BobbyFlay.Erin Lahey Schwitter and Kara Leibowitz from Artisan Production House on set with Michael Symon and Bobby Flay.

Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Our services include  stunning branded content food videos, original book videos and select matchmaking between celebrity talent and brands.

Our clients include Food Network, Penguin Random House, POM Wonderful, Le Creuset and commodity boards ranging from California Table Grape Commission to the National Onion Board.



D S Simon

229 West 36th St., 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
dougs@dssimon.com
Twitter: @DSSimonMedia
Facebook: www.facebook.com/DSSimonMedia/
Instagram: @DSSimonMedia

Doug Simon, CEO, dougs@dssimonmedia.com
Eric Wright, EVP, ericw@dssimonmedia.com
Sarah Katz, SVP, sarahk@dssimonmedia.com
Elizabeth Rosenberger, Account Manager, erose@dssimonmedia.com

Do you want to turn your leaders into influencers? Create awareness for campaigns and initiatives? Win the completion for attention at trade shows? If you do, broadcast has to be a part of the equation. It seems harder than ever to break through the noise, earning media to get your story on television. You need a specialist.

During the last year, D S Simon Media generated thousands of earned television hits for our clients. We’re one of the few companies in the space that has a full time staff of media relations professionals and a broadcast studio. We nurture your story, creating multiple newsworthy angles and leverage our relationships with the media to deliver great results.

Options include: Satellite Media Tours, Influencer Media Tours, Quick Turnaround B-Roll Production and Distribution for major events and announcements and PSAs. Broadcast content is one of the most effective ways to feed your social media eco-system. We often create a multiplier effect, packaging live, multi-channel social streaming with your broadcast opportunity.



Gourvitz Communications
 
142 West 57th Street, 11th floor
New York, NY 10019
NY Office: 212/730-4807
LA Office: 310/569-5602      
www.gourvitzcommunications.com
 
Paul Gourvitz, President
 
For the past four decades Gourvitz Communications has always been a step ahead of the competition.  Nothing has changed as GCI moves ahead in the twenty first century.  Realizing that earned media has become nearly impossible to get, Gourvitz Communications has come up with the GUARANTEED MEDIA placement service.  For a very reasonable price any company can get their b-roll package or interview in front of millions of US television viewers.   Not satisfied with just one major innovation, GCI has also created a Mini SMT package which gives our clients the ability to deliver digital to stations without the need for a satellite feed and without those dreaded three AM west coast live interviews.  Every interview on our Mini SMT’s are guaranteed placements.

These new innovations are just the latest ideas out of a company that continues their traditional SMT business with over one hundred jobs a year featuring such bankable celebrities as Jerry Rice, John Salley, Bill Walton, Steph Curry, Kane Brown, Hannah Simone, Chance The Rapper, Jay Leno and Mark Schlereth.  

When we are not doing celebrity driven standalone SMT’s we are providing only industry experts and heavyweights for Co-op SMT’s like Elizabeth Werner, Kelly Edwards, Danielle Smith, Stacy Cox and others.   On a Gourvitz coop SMT we will always find a spot for you.  No matter what product you have, we have a talent for you.

We are not limited to just the visual arena.  We do a variety of radio media tours and audio news Releases which deliver an audience in the millions depending on which package is picked.  We have various options which are adapted to meet clients budgets and listener expectations.

If there is a big name in Public Relations or Trade, Gourvitz likely works with them.  Whether it’s Weber Shandwick, Cohn & Wolfe, Current, The Consumer Technology Association, The Toy Association or The Digital Entertainment Group, they likely have us in their rolodex.

We’re not done with our capabilities. We have in house editing and can provide anyone with TV crews both in the US and overseas.  If there is a video or audio project, you need done, we will figure out a way.

Now in its 40th year of doing business in the PR industry, Gourvitz is the longest running show in the game. To learn more about who we are and how we can help, call us in New York or Los Angeles.  We will be ready when you are.



KEF Media

1161 Concord Road
Smyrna, GA 30080
404/605-0009
www.kefmedia.com
Twitter: @kefmedia
Facebook.com/kefmedia

Kevin E. Foley, Founder & CEO
Yvonne Hanak, COO
Linda Buckley, Co-President
Audrey Kelsey, EVP, Executive Producer

KEF Media’s “The Daily Buzz” studio in Orlando, Florida.KEF Media’s “The Daily Buzz” studio in Orlando, Florida.

Atlanta based KEF Media is an “agency’s agency,” delivering innovation, integrity and verifiable results that matter. There are three important reasons knowledgeable PR agency professionals choose KEF Media: We’re your partner, not a vendor. We collaborate with you on the tactics that will deliver optimum results. And we offer a refreshing blend of honest counsel, candid feedback, media research, straightforward estimates and transparent billing. In 2017 we relaunched “The Daily Buzz,” an entertaining, fast-paced half-hour program that creatively integrates your client’s content. The Daily Buzz airs on CBS-owned Pop TV Thursdays at 8:30 a.m., reaching more than 120 million households in every TV market in America.  We’re revolutionizing co-op media tours and developing tactics that combine broadcast and digital solutions. Put our 32 years of experience to work for your clients.



Media Connect

301 E. 57th Street, 4th Floor
New York, NY, 10022
212/583-2718
brian.feinblum@finnpartners.com
www.Media-Connect.com

Brian Feinblum, CMO, SVP

Media Connect, a division of award-winning Finn Partners, has been serving clients successfully for over 55 years.

The firm is known for delivering broadcast service to the worlds of entertainment, healthcare, association, corporate, non-profit, and book publishing.

Specialty services include the Satellite TV Tour (15 local TV interviews from one location in a single morning), a trademarked service; national and local television and radio services and the trademarked Morning Drive Radio Tour (guarantee of 20 interviews with local and national radio shows in one morning via phone). Our targeted online media campaign generates coverage with influential blogs, leading podcasts, and top media web sites. We have secured media for: Blue Cross, Anti-Defamation League, Hyundai, Dunkin’ Donuts, Hotels.com, Jamaican Tourism Bureau,   Jamba Juice, DHL, Logitech, Merck & Co., Hilton, Verizon Foundation, Jeff Foxworthy, Penguin Random House, McGraw-Hill, Harper Collins, and Sports Illustrated.



MediaTracks Communications

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018
847/299-9500
info@mediatracks.com
www.mediatracks.com

Shel Lustig, President

Each week, radio reaches more people than any other medium in the U.S. 93% of the population or 228.5 million adults 18+ tune in. We want them to hear your story. For more than 28 years, MediaTracks Communications has worked with PR and marketing professionals to craft clear, engaging messages that are heard on air and online in support of your brand. Through our award-winning national radio programs, Radio Health Journal and Viewpoints Radio, we deliver guaranteed placement ANRs with tangible, measurable results. Our experienced, accessible Chicago-based team connects with major market stations and national networks every day to communicate your message via RMTs, ANRs, custom news feeds, and PSAs. Our expertise also extends to targeted placement in both the Hispanic and African American markets. Solid, long-term relationships with repeat clients demonstrate our proven record in healthcare, consumer, corporate, public affairs, high tech and not-for-profit fields.

Radio media tours with consumer product messages have included American Cancer Society’s Know Your Options, American Cleaning Institute’s Household Safety, College Financial Aid for Discover and many more. Our client roster includes Abbott, Eli Lilly, Genentech, National Safety Council, Bristol-Myers Squibb, UPS Store, Walgreens, Got Milk, Novartis, MetLife, Pillsbury, Dole, Pedigree, Mars M&Ms, Kraft, Coca-Cola and Campbell’s. We share long-term agency relationships with Allison+Partners, Burson Cohn & Wolfe, Edelman, FleishmanHillard, GCI, Golin, Ketchum, Ogilvy, Porter Novelli, Ruder Finn, Taylor, Weber Shandwick and Zeno Group. MediaTracks also produced and syndicated the 40-segment Merck Milestones in Medicine national radio series and A Healthier World, a weekly national radio feature for Pfizer, Inc.



Pitching Monkeys Media

201/214-9611
info@pitchingmonkeys.com
www.pitchingmonkeysmedia.com

Mark Ganguzza, President & CEO
Although our name is fun and kind of quirky, Pitching Monkeys Media is serious about the power of your message to make a difference, to raise awareness and to help maximize exposure for your projects, brands and campaigns.

A media relations and full-service production agency, Pitching Monkeys Media works with a variety of clients in industries including consumer, healthcare, lifestyle, business, sports and non-profit, to name a few.

Satellite Media Tours, Radio Media Tours, Internet and Ground Media Tours, Full Production Services, Audio News Releases, PSAs, B-Roll, In-Studio Interviews, English/Spanish and more — we’ve done it all.

Through our passion, creativity, knowledge and experience, along with our long-standing relationships with the media, we know what it takes to connect you to your audience — on the air, TV and radio — on the web — in print and social media.

We value our relationships and take pride in hearing from clients that Pitching Monkeys Media is with them every step of the way — providing personalized service from project conception to completion. We may “drive you bananas!” in a fun sort of way, with updates, counsel and more, but you’ll know your projects are our top priority.

After all, our slogan holds true — “no monkey business, just media results.”



PLUS Media, Inc.

646/342-4500
nweissman@plusmedia.com
www.plusmedia.com
 
Natalie Weissman, VP, Sales

We are a team of passionate, creative and client-focused broadcast marketing professionals. Through creativity, flexibility and journalistic savvy, we consistently deliver top markets and ensure that our clients’ ROI is not only met but surpassed. With over 30 years of experience in broadcast and video content production, PLUS Media has the passion, know-how and commitment to deliver on its promises.

Services include: Single & Co-Op TV Satellite Media Tour and In-City Media Tour; Audio News Releases, Influencer Campaigns, Radio Media Tours, Video Package Distribution and Media Training.



PremiereTV

200 Spectrum Center Drive, Suite 300
Irvine, CA 92618
310/899-9090
info@premieretv.com
www.premieretv.com

Shayne Fraeke, CEO

For more than 25 years, PREMIERETV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe. We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service. Our clients agree — PREMIERETV maintains an astonishing client return rate and our business has grown exponentially through word-of-mouth and referrals alone.

PREMIERETV specialties include: Satellite Media Tours, Radio Media Tours, Digital Media Tours, Press Junkets, Audio News Releases, On-Air Radio Promotions, B-roll Packages / Highlight Reels / ENG crews / Event Coverage & Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PREMIERETV’s media relations experts are trusted by the top television, radio and online outlets, resulting in the best line-ups for your satellite, radio or web tour. If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a “highlight reel” for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations.



Strauss Media Strategies

National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
202/638-0200
Fax: 202/638-0400
Washington, DC | New York | Los Angeles
www.straussmedia.com

Happy Strauss Media Strategies client on-air with WDAF-TV Kansas City during Oscars related SMT.Happy Strauss Media Strategies client on-air with WDAF-TV Kansas City during Oscars related SMT.

Celebrating our 22nd award-winning year, Strauss Media Strategies is the nation’s premier public relations, communications, and strategy firm specializing in television and radio. Not just another “crank it out booking service,” Strauss Media works closely with its clients to develop campaign-specific strategies and tactics that get high-level results. Collectively, our staff brings more than 175 years of broadcast experience and judgment to our clients.

Strauss Media can target your television SMT to local stations, national and cable networks, network feeder services, and syndicated programs. We manage your SMT and provide a complete solution including uplink, make-up and catering services and all the technical and production needs to make your SMT the most successful it can be. Strauss Media also conducts television ground tours, creates and produce Bites and B-Roll packages and video news releases, and offers full service media training. Contact us and experience the true Strauss Media difference.



Taylor

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com

Bryan Harris, COO and Managing Partner
Matt Adam, SVP

When Captain Morgan took New York City by storm — surprising everyone from fire fighters to tourists in Central Park — with rum-centric holiday carols, Taylor Digital was there to capture the excitement and create content for the brand social channels in real time.When Captain Morgan took New York City by storm — surprising everyone from fire fighters to tourists in Central Park — with rum-centric holiday carols, Taylor Digital was there to capture the excitement and create content for the brand social channels in real time.

Taylor’s full-service content studio, Taylor Digital, specializes in the sports, lifestyle, and entertainment space. From commercial video production and live streaming to animation and real-time social content, Taylor Digital helps brands engage with consumers in creative and unexpected ways, across a variety of platforms. Conveniently located in the heart of midtown, Taylor Digital offers a state-of-the-art broadcast facility featuring client friendly edit suites. The team is managed by a former network producer with 20+ years of experience in broadcast and digital media; creative, production and post-production work is handled by a versatile staff of digitally-savvy editors, designers and copywriters. The client roster includes the world’s most recognizable and admired consumer brands such as Diageo, P&G, Mercedes-Benz, and Allstate. With a diverse network of content creators, production crews and studios, they have strategically placed their resources to handle a wide range of assignments, coast-to-coast and worldwide, at marquee events, from major sports venues to Hollywood red carpets.



Washington Independent Productions, Inc.

5028 Wisconsin Ave. NW, Suite 100
Washington, DC 20016
202/638-3400
washingtonindependentproductions.com
sue@washingtonindependentproductions.com
Twitter: @SueStolov

Susan Stolov, Director/Producer/Writer

At Washington Independent Productions, we’re passionate about achieving goals and getting results. Our award-winning films are found online, in corporate board rooms, at fundraising events, shared on Facebook and Twitter, on the big screen at meetings and conventions and broadcast on TV. Whether we are interviewing senators, CEOs, employees or people on the street — we can tell their story.

You know a picture is worth a thousand words but did you know a video is worth more than a million; that viewers retain 65 percent more from visual material vs. 10 percent from text; and that you can learn which video segments interest your viewers the most.

More than your average video production company, we offer services ranging from research and message development, scriptwriting, media outreach, distribution and analytics analysis, to social media strategy and more.

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