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Our Magazine On Public Relations In The Digital Age


O'Dwyer's April Social Media PR & Broadcast Media Svcs. Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Apr. '14 Social Media PR & Broadcast Media
Services Magazine (PDF)

Main Index of Issues

Our April issue closely examines on the changing nature of online public relations and social media.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Social Media PR
(Click for Firms Specializing in Broadcast Media Services)

 

ALLISON+PARTNERS

505 Sansome Street
San Francisco, CA 94111
www.allisonpr.com
Scott Allison, CEO

Jonathan Heit, President and Head, Technology & Digital Media
Jeremy Rosenberg, Head of Digital

From ground-breaking consumer activations to behind-the-scenes crisis counseling, at Allison+Partners we develop leadin-edge social media programs for our clients. Our philosophy of an integrated approach means our digital strategists build social media engagement into our communications strategies from the very start.  Combined with our agency-wide creative collaboration and one P&L across 16 offices and three continents, Allison+Partners’ social media programs can have local impact and global reach for clients including Progressive Insurance, Samsung Electronics and Toyota.
Our wide range of services include social media strategy, community management, influencer identification, corporate social governance, crisis communications, real-time content creation, and everything in between.  Our social media team works across all disciplines with clients today including industry leaders in technology, financials and insurance services and consumer products, to name a few.


BLAZE

225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President
Apryl DeLancey, Director of Marketing & Social Media

BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. Social media isn’t an afterthought handled by junior staff but a conscious, strategic partnership with brands. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences, and attracting positive attention from both consumers and the media. Blaze creates and manages interactive communities using all relevant platforms but refrains from spreading the client thin. Our social media division targets the brand audience where they are already talking and works hand-in-hand with the traditional PR team to reach targeted media, influencers and consumers to support all initiatives. Blaze also offers full public affairs capabilities through its parent company Davies.

Clients include: Marriott Hotels; Bridgepoint Foods; Claremont Hotel, Club & Spa; International Spirits; KeVita Sparkling Probiotic Beverage; Michael’s Restaurant Group; Nawgan Alertness Beverage; and ON Beverages.


COOPERKATZ & COMPANY

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz & Company, Inc. is highly regarded for its strong strategic and creative credentials.  It offers full-service public relations, digital and creative services capabilities to a national client base across many industry sectors.

The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute effective social media and digital strategies. CooperKatz takes an integrated approach to digital work as an essential part of every client engagement.

Capabilities include: conversation monitoring; influencer engagement; social channel development; community management; content development; campaign execution; video production; SEO; social monitoring and analytics; online crisis management; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company, Petfinder.com, Polar and more. 

CooperKatz has won numerous industry awards, including “Best Agency of the Year” in its size category and “One of the Best Agencies to Work For” by The Holmes Report.


COYNE PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1065 Avenue of the Americas
28th Floor
New York, NY 10018
212/938-0166

604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
310/395-6110

Thomas F. Coyne, CEO
Rich Lukis, President
Kevin Lamb, Senior Vice President, Digital
Marie Baker, Vice President, Social Media

The end goal for any brand in today’s dynamic digital communications marketplace is conversion — whether in perception or purchase. The accelerating convergence of social media with digital platforms, new and emerging technologies and the insights they reveal, enables brands to create that conversion in ways never before imagined.
As expert communications strategists and master social storytellers, we partner every day with high profile enterprises, including Disney, Novartis, Shell, VTech and Mary Kay Cosmetics to enable brand-oriented social and digital narratives — with consumers, among consumers and between consumers — that translate to greater awareness, reputational impact and consumer activation.

Where past attention was focused on chasing the social platform of the day, tomorrow’s social landscape is far more fluid and dynamic, blending online and offline engagement, consumer technologies that enable a greater depth of engagement and activation, and empowered consumers that live at the center of it all, crafting their own personalized social experience with brands based on content, context and relevance. We work closely with brands to define the social customer journey, understand the needs of the customer, and counsel brands on creating the optimum social ecosystem and experience that fills those needs and provides value to their consumers.

We partner with brands to advance and advocate for social and digital strategy within their corporate organization, developing enterprise-level Centers of Excellence in social and digital to establish foundational structure and social media strategy on which to build brand success.  We work closely with brands to create custom influencer networks that enable long-term relationships of value with key social conversation leaders. We manage daily engagement, content strategy and social communities for numerous high profile brands, applying our expertise on the latest digital technologies, social platforms and digital behaviors, ensuring consumers experience engagement with brands that is authentic and valuable. And we work with brands to gather, interpret and apply analytics to not only evolve the social storytelling, but also to translate the value of social strategy to senior leadership.

At the end of the day, our partnerships with clients are rooted in the signature style of breakthrough creative thinking and high touch client service that has made Coyne one of the leading independent agencies, and that category-leading brands insert with confidence into their strategic marketing ecosystem.


DODGE COMMUNICATIONS

11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
770/998-0500
www.dodgecommunications.com

Brad Dodge, President and CEO
Brian Parrish, Executive VP and Principal
Elisabeth Deckon, Vice President
Chowning Johnson, Vice President

Ever wonder what your social media strategy says about you? If you’re like most B2B marketers, you fall into one of these categories:

The enthusiast. Your business was one of the first to have a social media strategy, and it just keeps growing. You’re everywhere, all the time, but have no idea if it’s actually working.

The non-conformist. You resist change and social media is no exception. Besides, you don’t really need a bona fide plan since it’s only a passing fad, kind of like the Internet.

The savvy executive. You partner with Dodge Communications, the healthcare industry’s leading authority on building and maintaining a dynamic social media presence.

Whether generating content for a corporate blog or creating an ongoing dialogue with potential customers across multiple networks, every one of your social media efforts work together to support offline activities, enhance online visibility and deliver quantifiable results.


FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
info@feintuchpr.com
www.feintuchcommunications.com

Emily Simmons, Social Media Director

Chatter about your company is happening across the web; why not join the conversation?

Feintuch Communications offers a comprehensive solution for companies looking to add to or enhance their social media presence. Each program is designed to support the company’s business objectives. Programs include an analysis of the current industry landscape and competitors; a calendar of planned updates; content creation; community building/management; and measurement.

We work with companies to develop public relations and social media policies to fit the company’s unique culture and business objectives. We offer a custom social media training program to educate employees about the policy as well as how to maximize business opportunities through social media channels.

We are believers in success through intelligence. Whether your company is just getting started with social media or is ready to bring an existing program to the next level, we can help you more effectively communicate to your critical audiences.


FINN PARTNERS

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5873
noah@finnpartners.com
www.finnpartners.com

Noah Finn, Managing Partner

At Finn Partners, our 20 person, full-service digital team is made up of designers, developers, videographers, researchers, and social strategists who are dedicated to building the best digital and social programs, greatly influenced by research and analytics to map out brand goals.

We take an integrated approach to social media, using it to build a brand through community development across platforms, while also extending to public relations, marketing, and sales objectives in a manner that is socially digestible. We also integrate paid media, both online and off, to augment earned media and organic engagement.

Our experience ranges across industries, with clients such as the Verizon Foundation, Hyundai Hope On Wheels, IEEE, Hotels.com, Blue Cross Blue Shield of Michigan, the Jamaica Tourist Board, and Jamba Juice.

The hallmark of our team is its ability to effectively blend innovative, strategic thinking and creative communications practices to enhance our clients’ success. This is exemplified through our long client relationships and our wealth of industry awards. No matter what your digital need may be — you can count on our team to deliver.


FRENCH/WEST/VAUGHAN

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com  
 
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
 
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 89 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.

FWV is home to one of the nation’s strongest and most innovative digital services practices. A leader in launching award-winning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to drive valuable, relevant fan growth, as well as stimulate product trials, influencer and targeted audience awareness and conversions on behalf of some of the world’s foremost companies and brands, including: Wrangler Jeans, Wrangler Western, Fretlight Guitars, Elevation Burger, Gemesis Diamond Company, Calligaris Home Furnishing, Justin Brands, Riders by Lee, NC State University, Moe’s Southwest Grill, Melitta Coffee, and Hood River Distillers (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky).

Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media planning, our digital marketing experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms. Capabilities include: integrated research and strategy; online communications planning; creative web development including website design, online video and interactive advertising; social media content creation; word-of-mouth, social and viral marketing campaigns; SEO; and paid online, social and search advertising. FWV has established and continues to maintain authoritative brand presences on both mainstay and emerging social platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Vine, YouTube, Tumblr and more.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over-month; increasing brand affinity, reach and purchase intent for specific products; and creating unprecedented emotional connections with consumers, while delivering targeted reach in scalable and measurable ways.


GREENOUGH

1 Brook St.
Watertown, MA 0242
617/275-6511
pgreenough@greenough.biz
www.greenough.biz

Phil Greenough, Founder
Jamie Parker, President

At its core, your business thrives because it makes your customers’ lives better — and at Greenough, we put this simple fact at the center of all our social content. We start with research: our tightly integrated content and social teams delve deep into your target audiences, parsing their interests, usage habits and even sense of humor. From this data, we use our content-first methodology to produce strategic campaigns that provide real value to your audience — and, by extension, your business. Finally, we integrate all our social content into an overall brand story that’s designed to engage potential customers and is supported by outcome-based metrics that clearly demonstrate ROI.

Your products succeed because they help your customers. Your social presence should do the same.


Can Manufacturers Institute

The Can Manufacturers Institute tasked Hunter Public Relations with developing a 360-degree marketing campaign to educate consumers about the benefits of cooking with canned foods. One of the centerpieces of the Cans Get You Cooking campaign is a robust social media presence, anchored by a Facebook community that grew to more than 55,000 members during its first year, a Pinterest page and YouTube channel to inspire the home cook through recipes and cooking demos, a Twitter handle to share news & engage in real-time, and a blogger ambassador program to reach target consumers with campaign key messages via trusted digital advocates.

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Flr.
New York, NY 10010-2202
212/679-6600
smormar@hunterpr.com
www.hunterpr.com

Grace Leong, Managing Partner
Donetta Allen, Agency Partner, Social and Digital Media Practice Leader
Samara Farber Mormar, Senior Vice-President, Business Development
Michael J. Lamp, Senior Social and Digital Media Strategist

Social media offers a rich, expansive array of digital platforms to build stronger and more meaningful relationships among consumers, influencers and brands. Hunter Public Relations — an independently owned, mid-sized marketing communications firm celebrating 25 years in business in 2014 — utilizes established and emerging platforms and technologies to create buzz around products, revitalize brands and build awareness among key influencer and blogger groups. Additionally, Hunter PR’s social & digital media practice has experience managing every piece of the Paid, Owned and Earned digital marketing spectrum, including daily community management of brand social platforms, such as Facebook, Twitter, Instagram and Pinterest. Winner of digital media awards from PR News, PR Daily and Bulldog Reporter, Hunter PR puts its insights-based approach to social and digital media strategy & community management to work for some of the most respected companies in America, including Hasbro, Johnson & Johnson, E&J Gallo Winery and 3M.


Reddi-wip Facebook page

JSH&A’s social strategy for the newly launched Reddi-wip Facebook page successfully brought to life the brand’s “share joy” message via sharable content and interactive promotions that drove fan growth and engagement.

JSH&A COMMUNICATIONS

2 TransAm Plaza Dr., Ste. 450
Oakbrook Terrace, IL 60618
jonni@jsha.com
www.jsha.com

Jonni Hegenderfer, Jim Kokoris, Cheryl Georgas, Partners

Celebrating 25 years, JSH&A is a Chicago-based marketing communications agency that helps leading CPG brands drive consumer awareness, engagement and advocacy by creating integrated PR and social media programs that deliver high-impact results.

Named a top Consumer Marketing Agency of The Year, JSH&A has won multiple awards for creative campaigns and strategic influencer engagement programs executed on behalf of clients like ConAgra Foods, Beam Inc., Master Lock, The Hershey Company, Safest Choice Eggs, Bosch Tools and Dremel.

Our social media capabilities include: blogger and influencer engagement, social media strategy, social channel management, content strategy and creation, and social listening and reporting.  

Whether it’s developing a social strategy for the launch of Reddi-wip’s Facebook presence, rallying social influencers to talk about how they took back Monday dinnertime with the help of Manwich or helping Master Lock launch a year-long cause-related social media campaign benefitting the American Red Cross, we deliver strategic, results-driven programs.


KAPLOW

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
email-liz@kaplowpr.com
www.kaplowpr.com

For more than two decades, Kaplow has been changing conversations and helping consumers fall in love with our clients’ brands. Our creative, integrated programs and branded content for  world-leading companies like Unilever, CVS, Laura Mercier and SKYPE fuel consumer conversations, wherever they occur.

Kaplow was built on authentic storytelling, and that has never been more relevant than today when brands are speaking directly to consumers.

Our approach to social media is driven by insight, imagination and initiative. We start by listening carefully to what consumers are saying about our clients’ brand and competitors across social platforms. Then, we apply our boundless creativity to developing a digital strategy that meets the client’s business objectives with measurable ROI.  Finally, we apply with flexibility and initiative.

We take an integrated approach to digital planning — working hand-in-hand with PR, communications planning and paid efforts — to ensure we reach consumer and influencers at every touch point. We are focused on best-in-class digital and social media campaigns that win awards and deliver results.


KELLEN COMMUNICATIONS

355 Lexington Avenue, 15th Floor
New York, NY 10017
212/297-2100
www.kellencommmunications.com

1100 Johnson Ferry Rd., Suite 300
Atlanta, GA 30342
404/836-5580

750 National Press Building
529 14th Street N.W.
Washington, DC 20045
202/591-2440

Joan Cear, Vice President
Debra Berliner, Vice President
Francie Israeli, Vice President

Knowing what is new and changing and leveraging the right channels to drive actionable and measurable campaigns, Kellen Communications provides unmatched levels of experience and flexibility in the digital space. Using best-in-class, measurement-driven digital tools and strategies, we help identify, grow and protect your organizational and brand footprint online and off.

A division of the global Kellen Company, the “Kellen Difference” is that we’ve built a digital service line based on advocating for and communicating on behalf of not only individual brands, companies and not-for-profit organizations, but entire industries ranging from Food & Beverage, Travel, Professional Services, Building and Construction to Healthcare and Non-Profits. Whether engaging stakeholders or key opinion leaders, Kellen professionals work across vertical sectors, industry influencers and traditional and social media channels to communicate, engage and impact.

Our capabilities as a single source for digital and brand asset development, public relations, issues management and crisis communications, and event management and promotion, enable us to provide creativity, consistency and seamlessness in client programs that flow from ideation, strategy and positioning through to online media, social communities and traditional media.

We’re located across seven offices including New York, Washington DC, Atlanta, Chicago, Denver, Brussels and Beijing.


L.C. WILLIAMS & ASSOCIATES

150 N. Michigan Avenue
Suite 3800
Chicago, IL 60601
312/565-3900
Fax: 312/565-1770
info@lcwa.com
www.lcwa.com
facebook.com/LCWATeam
twitter.com/LCWATeam

Kim Blazek Dahlborn, President and CEO
Shannon Quinn, Executive Vice President

In an age when everyone is “tweeting,” “liking” and “pinning,” it’s essential to break through the noise to build meaningful relationships with target audiences online.
L.C. Williams & Associates (LCWA) builds customized, well-rounded campaigns that make the most of social channels to spur audiences to action. From buzz-building through viral videos and attention-getting Facebook or Twitter contests, to daily interactions with our robust network of bloggers, we mine the constantly-changing social landscape to make an impact for our clients.

Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.

Our staff is immersed in social media and considered leaders in the industry, participating on industry panels on how to reach bloggers, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients First Alert, Eureka, Electrolux, Trex, Snow Joe and more.


MACCABEE

211 N. First Street, Suite 425
Minneapolis, MN 55401
612/337-0087
www.maccabee.com
@maccabeepr

Paul Maccabee, President
Christina Milanowski, Director, Social Media

Leveraging social media channels from Facebook and Twitter to Instagram and LinkedIn, Maccabee creates thoughtful social media marketing, blogger engagement and inbound marketing campaigns.

Most recently, Maccabee helped education client NTC reach electric utility decision-makers with an e-book-driven marketing campaign that achieved 100 percent of the client’s lead generation goal; supported the launch of Gold’n Plump chicken sausages with a food blogger campaign; launched a commercial real estate law blog for Henson & Efron and guided website development and social media strategy for Greenwald Wealth Management. Maccabee catapulted the Hazelden iPhone app to one of the Top 10 grossing book-related apps in America and has been honored with Promo Interactive’s “Viral Campaign” award for its role in OfficeMax’s launch of ElfYourself.

Our analytics practice helps clients listen to online interactions while providing actionable intelligence. Another hallmark of Maccabee is its network of alliances, connecting clients to trusted SEO, Web design and online video agencies, whose services complement Maccabee’s strategic public relations and online marketing campaigns.


MWW

304 Park Avenue South
New York, NY 10010
212/704-9727
Fax: 212/704-0917
www.mww.com

Michael W. Kempner, President & CEO
Mitzi Emrich, Chief Social Media Strategist

MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies.

Collaborating with stakeholders is even more complex in a digital world.  MWW knows how to navigate the biggest social networks or the smallest niche communities for our clients. From Vine to Facebook to LinkedIn, we help our clients create the resources needed to build social capital. MWW’s award-winning digital and social media practice leverages insights to tell compelling narratives about our clients’ visions, delivering social media experiences and engagement opportunities that shape perceptions, mitigate risks and inspire customers and stakeholders to act. Our social strategies are driven by powerful distribution, influencer relationships, shareable content, user-friendly design and continuous measurement to optimize our clients’ programs, ensuring real-time economic success, behavior change and increased trust. Our team is made up of digital specialists led by social marketing strategists, analysts, and community managers; execution is carried out by our talented team of media planners, creative digital designers, copywriters, producers and programmers. MWW’s services include digital influencer mapping, community management, conversation analytics, paid digital media partnerships, search engine optimization, social advertising and amplification, content marketing, web and mobile development, and online advocacy.

Honored as PR News’ 2013 Digital Team of the Year and 2013 Digital Agency of the Year by Bulldog Reporter, MWW helps our clients to matter more in the digital space. We help our clients identify communities, issues and stories where they can play a role in the conversations as a thought leader.


OGILVY PUBLIC RELATIONS

The Chocolate Factory
636 Eleventh Avenue
New  York, NY 10036
212/880-5200
thomas.crampton@ogilvy.com
www.ogilvypr.com

Thomas Crampton, Global Managing Director, Social@Ogilvy

Reaching across all practices and regions, Ogilvy Public Relations has been at the forefront of pioneering ways to tap and realize the power of social media and word of mouth marketing. Through our Social@Ogilvy offering, we identify the digital channels that can most effectively reach out  to audiences — and then provide roadmaps to engage and influence them.

Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions. Named 2013 Best Digital Consultancy in the World by The Holmes Report, Social@Ogilvy has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline.

The practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions — Listening and analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.
With nearly 600 dedicated social media experts around the world — and another 4,000 digital experts — the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in New York, the team is led by Thomas Crampton, Global Managing Director, and a board of advisors including Christopher Graves, CEO of Ogilvy Public Relations; Gunther Schumacher, COO of OgilvyOne; and Brandon Berger, Chief Digital Officer of Ogilvy & Mather.

For more information, visit us at social.ogilvy.com or at facebook.com/socialogilvy, www.twitter.com/socialogilvy, or www.slideshare.com/socialogilvy.


PIERSON GRANT PUBLIC RELATIONS

6301 NW 5th Way
Ft. Lauderdale, FL 33309
954/776-1999
www.piersongrant.com
www.highimpactdigital.com

Maria Pierson, CEO
Jane Grant, President

High Impact Digital, a division of Pierson Grant Public Relations, is composed of early adopters with over ten years of skilled Internet marketing experience. The division specializes in social media marketing, search engine optimization, brand monitoring and Web development designed to integrate online and offline PR.

High Impact Digital crafts winning social media strategies for national and regional companies such as Show Management and the Fort Lauderdale International Boat Show, as well as law firms, real estate developers, restaurants, luxury products and other businesses seeking to connect with customers and enhance their Web-based marketing. Working together with Pierson Grant publicists, High Impact Digital delivers creative thinking, thoughtful execution and measurable results, employing the best practices in digital marketing.


QUINN

520 Eighth Ave.
New York, NY 10018
212/868-1900
Fax: 212/465-0849

407 Lincoln Road
Miami Beach, FL 33139
786/600-3954
Fax: 786/600-8942
www.quinn.pr

Florence Quinn, President
John Frazier, EVP
Jim Lee, SVP, Miami Office
Katie Coleman, Digital Media Specialist

Quinn combines our signature creative with strategic digital media initiatives to develop dynamic and highly effective integrated PR programs.  We help clients in Food, Wine + Spirits, Real Estate and Travel achieve their goals.  Following are a few examples that best illustrate this work:

We were the U.S. PR firm behind the worldwide blockbuster The Best Job in the World (Queensland, Australia) viral campaign.

We increased Facebook “likes” for a NYC condominium building by 200% in three months with a Facebook design contest that was also covered by the New York Times. 

To position Waldorf Astoria Hotels & Resorts at the forefront of the luxury conversation, we created Luxury Manifesto, a series of online video chats between the brand leader and other world-class luxury brand heads.

We increased Affinia Hotels’ Twitter followers by 50%, including media influencers WSJ and T+L reporters.  We increased Affinia’s Facebook post views by 596% with content shared by USA Today and Hotel Chatter. Our CyberMonday social-media sale for Affinia produced 328 new MyAffinia.com profiles and 172 bookings.

We increased the Facebook “likes” for the largest mall in Queens, NY by 20% in less than six months.

We developed Occidental Hotels & Resorts’ social media and reputation management strategy and plan, trained 40 executives and staff from 13 properties and are now leading the implementation. 

Q&C conceptualized, implemented and built a Facebook app for Real Estate Weekly’s Most Influential Woman in Real Estate Competition, which drew more than 2,000 votes.

To launch EL AL Israel Airlines’ new Economy Class Plus seating, we conceptualized a humorous video campaign depicting people trying to get a free upgrade.  Economy Plus Seating has been sold out since the campaign ran.

Our entire staff is immersed in digital media on a daily basis.  Most of our campaigns include social media.  An internal Digital Media Team keeps us abreast of all things digital.


ROGERS & COWAN

8687 Melrose Ave., 7th Floor
Los Angeles, CA  90069
310/854-8117   
Fax: 310/854-8106
inquiries@rogersandcowan.com
www.rogersandcowan.com

Tom Tardio, CEO

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York, South Florida, Nashville and London and the first leading entertainment firm to build a social media practice. Our highly experienced team of professionals is at the forefront of the social media spectrum whether we are creating an overarching digital strategy for brands implementing platform communications, designing and executing comprehensive, integrated social media campaigns or creating custom applications and content programs for a diverse roster of clients.

As innovators in navigating the world of social media, we offer clients knowledge, insight, relationships and a deep understanding of the constantly evolving social media sector to assist in developing and executing communications strategies.  Our team creates and implements customized campaigns for start-up companies seeking to build awareness in the blogosphere as well as established brands seeking to utilize social media solutions to engage with consumers on a deeper level.  Whether we are targeting influencers, engaging fans directly, or driving home a brand’s message, Rogers & Cowan helps influence the way our audiences think about a brand while nurturing and building ongoing dialogue. When it comes to digital communities, we identify the influencers who matter to our clients and build relationships that benefit both the consumer and the client.

Our clients and projects have included Rdio, Kabam, Avon Voices, Swarovski, Sony Pictures Home Entertainment, Target entertainment and music exclusives, the launch of the Jennifer Lopez and Marc Anthony Collections for Kohl’s, Coca-Cola Ekocycle, Will.i.am i.am FIRST campaign, Blockbuster, GRAMMY Awards/Recording Academy social media campaign, Scion Reinvent the Wheels web series and web/mobile widget development project, among others.


RUDER FINN

301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com
www.rfistudios.com

Kathy Bloomgarden, CEO
Michael Schubert, Chief Innovation Officer
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios

In today’s hyper-connected world, all communications are social. Having been one of the first agencies to establish an in-house digital practice in 1999, Ruder Finn has a longstanding heritage and extensive experience in leveraging digital and social platforms to engage key stakeholders. Our award-winning, in-house digital practice, RFI Studios, has a team of approximately 85 strategists, designers and technologists globally. Last year, RFI Studios expanded its offering, opening offices in San Francisco and China, two markets that are growing rapidly in this area, to build upon our existing expertise in these regions and provide offerings tailored to the unique needs of these markets.

At RFI Studios, digital strategy isn’t just social. We create integrated platforms for mobile, social and .com as a means to enhance strategic digital storytelling, build engaged communities, activate audiences and provide meaningful metrics to measure success and return on engagement. We are anchored in rigorous user experience research and execute (and re-calibrate) based on real-time metrics. Our data analytics capability identifies influencers and highest-priority platform topics. Our technology solutions are simple and elegant and built to scale across current and emerging platforms.

With a consistent focus on digital content and strategy across industries, Ruder Finn and RFI Studios provide clients with a range of differentiated offerings from our ability to create digital builds in-house to social activations across all existing channels. Our breadth of experience includes managing Facebook communities of seven million plus, creating digital builds and engagements that span more than 150 countries, developing mobile apps, implementing geolocation and gamification and utilizing big and little data. Additionally, we have extensive experience working with clients on internal engagement programs which includes development of enterprise-wide collaboration platforms. Our capabilities also include a dedicated health and wellness digital offering to help clients navigate the regulatory complexities of engaging with patients via digital channels. Blending traditional PR and digital expertise, Ruder Finn takes a holistic approach to helping clients create meaningful content, bring their story to life digitally and optimize the potential to go viral.


SCHNEIDER ASSOCIATES

Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 901
Boston, MA 02109
617/536-3300
Fax: 617/536-3180
launch@schneiderpr.com
www.schneiderpr.com

Joan Schneider, CEO
Phil Pennellatore, President

Since 2004 — before the launch of Facebook, Pinterest and Vine, or the ubiquity of 140 characters — SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the organic impact of powerful social networks that complement paid and owned media.

At SA, our 360-degree approach starts with building listening programs, refining messaging, curating content, identifying and engaging influencers, developing creative and compelling program concepts, and cultivating conversations that build relationships and develop brand and issue advocates. The leader in Launch PR®, we are always launching new ideas to keep clients top of mind with media, consumers, partners and employees and other stakeholders.

We help brands stand out via social media and use digital technologies to grow businesses big and small. Learn more at www.schneiderpr.com.


SPECTRUM SCIENCE COMMUNICATIONS

2001 Pennsylvania Ave., NW
Second Floor
Washington D.C., 20006
202/955-6222
www.spectrumscience.com
info@spectrumscience.com

Carlen Lea Lesser, SVP, Digital Strategy
Anthony LaFauce, Director, Digital Strategy

At Spectrum, we believe a great story told with conviction can move and motivate an audience. We use the Spectrum Scientific Method™ to craft stories rooted in science, and then we share them with our clients’ audiences using our tried and true communications approach. Part of influencing the conversation is first listening to it. We start by listening to what others are saying and discovering who these words are impacting. We develop messages that will make an impact, and then we create a plan to share your story with influencers via the most effective channel — whether it be Twitter, Facebook or the latest platform. Spectrum turns the traditional art of storytelling into winning social campaigns for clients such as Procter & Gamble, the Progeria Research Foundation and many others. Each story is unique, and instilled with passion and expertise. Experience our stories at spectrumscience.com.


TIERNEY

200 South Broad Street
Philadelphia, PA 19102
hellotierney.com
tsantilli@tierneyagency.com
215/790-4394

Tracey Santilli, Executive Vice President and Director of Public Relations

Preparing a real-time mock storm drill for an energy supplier to test Facebook response messaging. Leveraging Instagram to engage food bloggers. Launching Pinterest for a 600-store retailer. Pitching writers via Twitter to secure CNN and USA Today stories.

Because social media never sleeps, neither does our team of experts at Tierney, a full-service communications agency headquartered in Philadelphia. We focus first on an overarching integrated strategy we combine with ingenuity and analytics to help brands effectively engage today’s consumer to build awareness and loyalty, inspire advocacy or drive sales. 

Whether you need an audit, content development, community management, influencer engagement, grassroots campaigns, issues management, or thought leadership scenario plans, we can help. And tweet. And pin. And post.
Let’s start a two-sided, 24-hour conversation with your target audience. 


TREVELINO/KELLER

949 W. Marietta St.,
Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
www.trevelinokeller.com
www.groovy-studios.com
www.start-opia.com  

In 2014, Trevelino/Keller migrated its social media platform to a proprietary web-based application that offers client teams a customized dashboard.  Branded SocialDash, the interface enables teams to develop a theme cloud to drive outgoing messaging, a visual look at messaging segmentation by audience, social property prioritizing, frequency charting, supporting social apps in play and performance tracking.  In the field as 1.0, the firm anticipates ongoing updates to incorporate campaigns and promotions.

With Trevelino/Keller’s expanded creative resources, the firm has the capabilities for mobile and web app development, social property and campaign design, video services and reputation management capabilities.  


WCG

60 Francisco Street
San Francisco, CA, 94133
wcgworld.com

Jim Weiss, Chairman, CEO 
Bob Pearson, President, W2O Group
Chris Deri, President, WCG

WCG is an omni-channel, integrated powerhouse designed to deliver maximum, measurable impact. Every aspect of WCG’s work — strategy, engagement and policy —  is  grounded  in research and analytics to provide absolute clarity and drive conversion. Those key factors produce insights to help its clients identify the right audiences, understand their language and preferences, develop and syndicate content that resonates with them across platforms, and increases share-of-conversation. WCG knows that as the online and offline worlds converge, success lies in recognizing that “social media” is less about content and more about the context in which a message is delivered, a consumer is engaged or an issue is managed. As an “un-agency,” WCG takes an unconventional approach to deliver unbelievable service and unimaginable results.

As part of the W2O Group, WCG is creating the positive future of communications by providing advance analytics and social listening to each marketing discipline. Some clients they serve include Procter & Gamble, HP, and Verizon.

The company was named the 2013 Digital Agency of the Year and Specialty Agency of the Year by the Holmes Report, was ranked #4 of Top Independent PR Firms and was ranked #5 on PRWeek’s  2013 US Agency Rankings.  For more information, please visit www.wcgworld.com.


Weber Shandwick staffers

The Weber Shandwick team (from left to right): Jason Wellcome, EVP, General Manager, Mediaco; Jack Leslie, Chairman; Gail Heimann, President; Andy Polansky, CEO; Sara Gavin, President, North America; Chris Perry, President, Digital.

WEBER SHANDWICK

909 Third Ave.
New York, NY 10022
www.webershandwick.com

Chris Perry, President, Digital

Weber Shandwick is a global leader in digital communications and content marketing. The firm incorporates the fundamentals of social media throughout the organization — connecting, conversing and collaborating to address new opportunities and issues. At the heart of the firm’s work is the “incite idea,” a creative trigger so powerful that it drives ongoing advocacy and engagement for clients across all practice areas/industries.

Weber Shandwick is trusted to handle a range of digital responsibilities, including social business consulting programs, digitally-led campaigns, brand media programs and community management for 100+ major household names. The firm helps clients address new opportunities and threats online, using data throughout to plan and assess program impact. The firm has a wide array of digital products and service offers, including a social crisis simulator, FireBell, an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, of-the-Internet environment. This year the firm launched Mediaco, a leading-edge consulting and production capability that helps all companies become media companies. 

Weber Shandwick’s Digital practice has received numerous industry awards including PR News’ Digital PR Firm of the Year and was named a “Top 4 Employer for Social Media Professionals” by Mashable.

 
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Firms Specializing in Broadcast Media Services
 

AURITT COMMUNICATIONS GROUP

555 8th Avenue, Suite 709
New York, NY 10018
212/302-6230
info@auritt.com
www.auritt.com

Joan Auritt, President

ACG is a high-quality, results-oriented multimedia production company specializing in electronic and digital PR and marketing services.  Staffed by innovative and relationship-focused experts, we customize your project needs with the most cost-effective solutions to increase your brand awareness and to maximize your audience reach.  ACG’s “one-stop-shop” approach provides you with the attentive services of a boutique, from creative consultation and media coaching through production and results, reporting  every project receives the full focus of our attention.

ACG’s outstanding range of services include: Video Production and Distribution; Media Training; TV Satellite, Radio and Online Media Tours; Integrated Media Tours™; Social Media Campaigns, Blogger Connect and Twitter Parties; Web Videos, Webcasts, Live Video Stream and Event Coverage; Video, Audio and Multimedia News Releases; B-roll Packages; PSAs; Corporate Videos (sales, investor relations, product launches, branding, training and highlight reels).


Chef Art Smith

Chef Art Smith, in a satellite media tour for LG, from the Big Shoulders video studio in Chicago

BIG SHOULDERS DIGITAL VIDEO PRODUCTION

The John Hancock Center
875 N. Michigan Ave., Suite 3750
Chicago, IL  60611
312/540-5400
www.bigshoulders.com
sales@bigshoulders.com

Brad Fox, Leslie Weinger, Jeff Tudor, Account Managers

Big Shoulders Digital Video Productions is your source for all professional production and post-production needs in the Midwest. From creative concept to final delivery, we possess all the elements needed to accomplish the best results.

Big Shoulders will help to strategize and effectively produce all broadcast PR tactics. Including: B-roll packages, media fulfillment, viral videos, SMT productions, RMT productions, highlight reels, PSA productions, internal communications, interactive webcasts, and multi-camera events. Our clients include Fortune 500 companies, PR agencies, associations, broadcast TV networks and reality TV shows.

Production Expertise: We create compelling videos for television, websites, corporate training, sales, marketing, meetings, and events. Big Shoulders is well known for our ability to professionally light and use the environment to enrich your message. We currently own more the 25 different broadcast camera packages.

Post Production Expertise: Our downtown office houses four large and inviting video editing suites creating broadcast television shows, commercial spots, corporate videos and media relations packages.

Sound Design: We have a full Pro Tools HD audio suite and voiceover booth. Our Staff Audio engineering mixes and masters all projects to ensure the best audio quality.
Animation: We have graphic designers proficient in 3D Animation & Motion Graphics.

Studio/Stage : Insert TV studio for satellite media tours, live shots, video productions, video conferences and webcasting via VYVX/satellite. KU Satellite trucks and multi-camera productions done in studio or on location.

We produce content for delivery across multiple platforms including television, online, social, on premise and corporate.

Located in downtown Chicago, we are considered a hidden gem for our nationwide client base, offering competitive rates, compelling storytelling, and cutting-edge technology to exceed your production goals.

We pride ourselves on showcasing unique strengths and speaking directly to target audiences. Our diverse client work and versatile staff attest to the breadth and depth of our experience.


D S SIMON PRODUCTIONS

229 West 36th St., 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
news@dssimon.com
@DSSimon

D S Simon is a strategic video communications, video production and content distribution firm that helps organizations and brands secure more exposure for their products, initiatives and events on TV, radio, online and through social media.

The firm helped pioneer Internet Media Tours and has created award-winning viral video production and content distribution campaigns. D S Simon’s unique approach to communications and brand marketing has been awarded a trademark by the U.S. Government called PRketing®.

Established in 1986, the company’s headquarters and HD Broadcast studio are in New York with offices at The National Press Building in Washington, DC, Los Angeles, Chicago and Houston. Its award-winning video blog www.vlogviews.com receives more than 150,000 hits per month. For more information visit the D S Simon website at www.dssimon.com.


GOURVITZ COMMUNICATIONS

875 Sixth Avenue, Suite 1708
New York, NY 10001
212/730-4807, ext 11
310/569-5602
Fax: 212/730-4811
www.gourvitzcommunications.com
Twitter: @gourvitzcomm
facebook.com/gourvitzcommunications

Paul Gourvitz, President-NYC
Robert Gourvitz, Producer-L.A.

Never one to rest on its laurels, Gourvitz Communications has opened the New Year with a bunch of new services.  The first of these is called Blogger Tours.  During one of these jobs we place branded video and text content on the editorial space of high traffic websites and blogs.  Like all our other Interactive Media Services we include  a clip report with active web links.   Depending on the talent we can deliver between 20 and a 100 Million UVPM .

We have recently produced IMTs with Ciara for Degree Women, Bella Thorne for USPS, Molly Simms for Nexxus, Fergie and Sarah Michelle Geller for Unilever Project Sunlight.

Another new service Gourvitz is now offering is called a Mini Light co-op tour.  This is a limited one city ground tour that delivers a two million plus audience.  It is normally booked on the Daily Buzz, Growing Bolder and Daytime.

One final addition to our offered services is the ability to get a two minute segment on Teen Kids News or the Daily Buzz and its show for older Americans called “Growing Bolder.”  This segment can get you between one point four and four million viewers.
While we are featuring some new features this year, “our bread and butter” remains the Satellite Media Tour (SMT).  Our entire SMT’s are now fully integrated.   That means each Tour includes a Satellite Media Tour and Radio Media Tour (RMT) and an Interactive Media Tour.   All these services are done at one location in one six plus hour time period.  This maximizes the talent’s time, while minimizing the cost. 
Some examples of our recent integrated tour are:  Connie Britton for Ponds, Tony Dorsett for Hampton Inns, Brad Goreski for Suave and Hannah Kearney for Chobani.

These are just some of the approximately one hundred stand-alone SMT’s we plan on doing in the upcoming year.   Our tours feature celebrities from all walks of life talking about almost any subject you can think of.  If you want someone to talk about food, sports, tech, toys, fashion, or beauty, Gourvitz is the place to go.  Just ask the people at Pepsi, Unilever, Nexxus, Suave, Clear, Simple, Dove, Milk, Nespresso, Chobani or the USPS.

We haven’t stopped doing co-op SMT’s.  We have added David Tutera and Allison Rhodes to our lineup of Elizabeth Werner and Mark Schlereth and a host of others talking about a variety of topics.  Our spokespeople are the best in the business in delivering multiple messages for multiple products in a timely and entertaining manner. 

We are not just a SMT factory.  Our bi-coastal full time post production edit suites are humming all day long.  If you need a clip or a sizzle reel done at the last minute we are awake while you are sleeping.  Your completed video will be in your email account before you get your morning coffee.  We truly are a 24-7 company that can produce videos in any city in this country.

We have been doing this for 20 years and there isn’t a year that goes by that we don’t improve old ideas and create new ones. 

IN GOURVITZ YOU CAN TRUST.


Picabo Street

KEF Media produced TV, radio, and digital content for a half dozen clients from the recent Sochi games. Here, gold medal skier Picabo Street appears on the set overlooking the Olympic Park.

Bob Buckley / RBuckleyPhoto.com

KEF MEDIA

1161 Concord Road
Smyrna, GA 30080
404/605-0009
www.kefmedia.com
Twitter: @kefmedia
fb.me/kefmedia

Kevin E. Foley, Founder & CEO
Yvonne Goforth-Hanak, Co-President
Linda Buckley, Co-President
Amy Burton, VP, Business Development
Dwight Woods, VP, Media Relations
Mark Edwards, VP,  Special Projects Media
Jim Ethridge, Dir., Digital Media

For almost 30 years, KEF Media has been the most trusted name in broadcast and digital media services for the public relations industry. Producing effective and creative content for TV, radio, and the web, KEF Media’s team of former PR agency professionals, television news producers and digital content creators develop long term relationships with clients based on credibility and reliable counsel.

We’re based in metro Atlanta, but we’re anywhere you need to be on the world stage — whether it’s our 10,000 square-foot studio or a Himalayan mountaintop.

We go beyond typical broadcast PR for immersive media solutions.

We can coordinate interviews on top market morning TV, and have your spokesperson send viewers to the brand’s Facebook page. There, we’ll conduct a live video Facebook chat after your SMT. To increase engagement, we’ll coordinate an extensive online campaign with targeted outreach.

In addition to SMTs, Facebook chats, and online marketing, we offer B-roll, PSAs, RMTs, ANRs, Internet Media Tours, secured media, in-market media tours, multimedia press releases, webcasts, corporate video, and more.


Laura DeAngelis

KUMG’s VP of Production Laura DeAngelis is also a certified fitness trainer and an experienced on-camera TV host.

KICKEDUP MEDIA GROUP, INC.

2 Amherst Drive
Hastings On Hudson, NY 10706
914/693-KICK (5425)
info@kickedupmediagroup.com
www.kickedupmediagroup.com

Larry Saperstein, President
Laura DeAngelis, Vice President
Stephanie Rittenhouse, Vice President, Broadcast and Media Relations
Allison Lehman, Director of Operations

What do you get when you bring together dedicated and creative public relations, television news and video production professionals with more than 80 years of experience? An exciting new company ready to take your next project to a whole new level.

KickedUp Media Group’s President and Founder is Larry Saperstein, formerly Vice President of Production and News Services at West Glen Communications. Larry has more than 30 years of news, marketing and media experience. Joining Larry at KickedUp Media Group is Vice President of Broadcast and Media Relations, Stephanie Rittenhouse. Stephanie began her career in broadcast public relations in 2000 when she was hired as a media relations specialist for News Broadcast Network in Manhattan.   In December 2007, Stephanie joined Saperstein and the WestGlen team as a senior project manager and later became director of broadcast services.

Spearheading KickedUp Media Group’s production unit as Vice-President is an award winning producer Laura DeAngelis. Before joining WestGlen in July 2005, Laura spent eight years in the world of broadcast news. She worked as a reporter and anchor at WLFI-TV in Lafayette, IN; News 12 Long Island and News 12 Connecticut. Laura is also a bona fide fitness expert who knows how to engage an audience. In addition to 16 years of on-camera experience, Laura holds certifications with the National Academy of Sports Medicine (NASM) and the Aerobics & Fitness Association of America (AFAA). In 2011, she launched lauralovesfitness.com, a motivational health and fitness blog, and she is currently working on her first book.

Joining KickedUp Media Group as director of operations is Allison Lehman, whose experience within the media industry ranges from public relations, advertorials and project management to journalism, new media and production.

Beginning her career as a broadcast journalist, Allison got her start at News 12 Long Island, going on to produce newscasts in the Washington, D.C. market and even putting her reporting skills to use in Florence, Italy.

KUMG specializes in SMTs, RMTs, IMTs as well as Radio News Packages; Bites and Broll production and distribution; Targeted broadcast outreach and In-Market tours. They also produce radio and TV PSAs, corporate, long form and social media video.


MEDIA CONNECT

301 E. 57th Street, 4th Floor 
New York, NY, 10022 
212/583-2718 
brian.feinblum@finnpartners.com 
www.Media-Connect.com

Brian Feinblum, CMO, SVP

Media Connect, a division of Finn Partners, a Ruder Finn Co., has been serving clients since 1962. The firm is known for delivering broadcast service to the entertainment, book publishing, healthcare, association, and corporate worlds.

Specialty services include the Satellite TV Tour (15-18 local TV interviews from one location in a single morning), a trademarked service; national and local television and radio services and the trademarked Morning Drive Radio Tour (guarantee of 20-22 interviews with local and national radio shows in one morning). Our targeted online media campaign generates coverage with influential blogs and top Web sites.

We have generated media for: Janet Evanovich, Jeff Foxworthy, Price-Chopper, Jamaica Tourism, Judge Judy, Consumer Reports, People, 1-800-FLOWERS, Zoosk, Motion Picture Association, American Heart Association, AAA, Orbitz, Lonely Planet, Hilton Hotels, President Jimmy Carter, Random House, McGraw-Hill, Sports Illustrated, St. Martin’s Press, and Simon & Schuster.


MEDIATRACKS COMMUNICATIONS

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018
847/299-9500
info@mediatracks.com
www.mediatracks.com

Shel Lustig, President
Reed Pence, VP

Each week, radio reaches 244 million listeners. That’s 92 percent of the total U.S. 12+ population. We want them to hear your story. For 25 years, MediaTracks Communications has worked with PR professionals to craft clear, engaging messages that get heard on air and online to support your brand. As producer and syndicator of the award-winning national radio programs, Radio Health Journal and Viewpoints, we deliver guaranteed placement ANRs with tangible, measurable results. Our experienced, accessible Chicago-based team connects with major market stations and national networks every day to communicate your message via RMTs, ANRs, custom news feeds, and PSAs. Our expertise also extends to targeted placement in both the Hispanic and African American markets.  Solid, long-term relationships with repeat clients demonstrate our proven record in healthcare, consumer, corporate, public affairs, high tech and not-for-profit fields.

Radio media tours with consumer product messages have included Best Western’s “Business Travel,” “Moving Survey” for Mayflower, and “Tech Familiarity” for Microsoft. Our client roster includes Genentech, LifeScan, Medtronic, UPS Store, Forest Labs, California Pizza Kitchen, Sanofi Pasteur, Novartis, MetLife, Purdue Pharma, Dole, Arm & Hammer, Mars M&Ms, Kraft, Coca-Cola and Campbell’s. We share long-term agency relationships with Burson-Marsteller, Edelman, FleishmanHillard, GCI, GolinHarris, Hunter, Ketchum, Ogilvy, Taylor, Ruder Finn, W2O Group, Weber Shandwick, Zeno Group and more. MediaTracks has also produced and syndicated the 40-segment Merck “Milestones in Medicine” national radio series and “A Healthier World,” a weekly national radio feature for Pfizer, Inc.


NEWS DATA SERVICE

29 Hopkins Rd.
Plainfield, NH 03781 
708/949-8407
info@newsdataservice.com
www.newsdataservice.com 
Twitter: @newsdatasvc

Dave Vergin,VP, Sales & Business Development

For more than 15 years, clients and monitoring providers have chosen the premier broadcast monitoring solutions of News Data Service (NDS).  Supplying near real time television news monitoring in all 210 U.S. DMA’s and radio in over 100 markets, NDS offers the deepest national and regional broadcast monitoring available in the U.S. 
In addition to broadcast TV and radio monitoring, clients receive News Data Service solutions across all media types; Print, Online and Social Media. NDS provides comprehensive monitoring, reporting, measurement and analysis, along with easy-to-use tools, executive briefing services, and expert customer service.

News Data Service (NDS) is a corporation comprised of over 30 national and regional media monitoring companies that combine their resources to provide the best media monitoring solutions. NDS and its affiliate companies are among some of the most established media monitoring companies in the world. 


NEWS GENERATION, INC.

7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814
301/664-6448
www.newsgeneration.com
twitter.com/newsgeneration
www.broadcastnewsresource.com
sapgood@newsgeneration.com

Susan Matthews Apgood, President

News Generation is a public relations services company that specializes in broadcast media relations.  By custom designing and personally pitching all projects, clients earn targeted, high quality radio and television media placements at a very efficient price, and stations and networks consistently receive newsworthy content. 

Radio services include: radio media tours, audio news releases, audio bite lines, and public service announcements. Television services include: satellite media tours and b-roll packages. All services are available in English and Spanish, and all content is promoted on broadcastnewsresource.com.

Our media relations team is the most experienced, knowledgeable and responsive team working in the industry today.  We hold ourselves to the highest standards with both our client and station partners.  Our unparalleled success rate speaks for itself, as does the satisfaction of our clients who consistently return to us for successful radio and television campaigns. 


PLUS MEDIA. INC.

20 West 23rd Street, 3rd Flr.
New York, NY 10010
212/206-8160
Fax: 212/206-8168
nweissman@plusmedia.com
agoldberg@plusmedia.com
www.plusmedia.com

Natalie Weissman, VP, Sales
Andrea Goldberg, Sales Exec.

We are a team of passionate, creative and client-focused broadcast marketing professionals. Through creativity, flexibility and journalistic savvy, we consistently deliver top markets and ensure that our clients’ ROI is not only met but surpassed. With over 25 years of experience in broadcast and video content production, PLUS Media has the passion, know-how and commitment to deliver on its promises.
Services include: Single & Co-Op In-City Media Tours; TV Satellite Media Tours; Radio Media Tours; Radio News Releases; Video Production.


PREMIERETV

429 Santa Monica Blvd., Suite 300
Santa Monica, CA 90401
310/899-9090
info@premieretv.com
www.premieretv.com

Shayne Fraeke, CEO

For 25 years, PremiereTV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe. We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service. Our clients agree — PremiereTV maintains an astonishing client return rate and our business has grown exponentially through word-of- mouth and referrals alone.
PremiereTV specialties include: Satellite Media Tours, Radio Media Tours, Audio News Releases, On-Air Radio Promotions, B-roll Packages / “Highlight Reels,” ENG crews / Event Coverage, Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PremiereTV’s media relations experts are trusted by the top television and radio outlets, resulting in the best line-ups for your satellite or radio tour. If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a “highlight reel” for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations.


STRAUSS MEDIA STRATEGIES, INC.

529 14th St., N.W., #1163 
Nat’l Press Bldg. 
Washington, DC 20045. 
202/638-0200
Fax: 202/638-0400
info@straussmedia.com
www.straussmedia.com

Richard Strauss, President

Celebrating our nineteenth year with our new name, Strauss Media Strategies, Inc., is the nation’s premier public relations, communications, and strategy firm specializing in radio and television. Not just another “crank it out booking service,” Strauss Media Strategies works closely with its clients to develop campaign-specific strategies and tactics that get results. Collectively, our staff brings more than 150 years of broadcast experience and judgment to our clients.

We specialize in booking radio tours with national news networks, nationally syndicated shows, and statewide, regional, and local radio outlets in each of the nation’s nearly 300 radio markets. Strauss Media can also target your television SMT to local stations, national broadcast and cable networks, network feeder services, and syndicated programs. We can manage your SMT and provide a complete solution including the booking of all of the interviews, studio rental and equipment, satellite uplink, make-up and catering services, and all of the technical and production needs to make your SMT the most successful it can be. Strauss Media also conducts radio and television ground tours.

Moreover, we script, produce, and distribute targeted audio news releases to the nation’s largest radio networks with the best “guaranteed-placement” in the industry.
Clients include political groups such as the DNC and the DLC; advocacy groups like the Natural Resources Defense Council (NRDC) and ACLU; award-winning PR firms like Burson-Marsteller, Edelman, Hill & Knowlton, and Ketchum; non-profit clients like Safe Kids Worldwide, the American Jewish Committee (AJC) and MADD; government agencies like the Dept. of Veterans Affairs and Dept. of Labor; associations such as the US Conference of Mayors, National Urban League, and the National Law Enforcement Officers Memorial Fund (NLEOMF); large-scale events such as the Clinton Global Initiative and the major auto shows; major companies like Google, Capital One, Facebook and General Motors; and we have worked on dozens of local, state and federal political campaigns. The company is also proud to be on the official GSA Schedule.


With a truck on the ground and a crew perched atop a nearby rooftop, Taylor Productions is well positioned to live stream a light show on the iconic Empire State Building as part of Verizon’s #whosgonnawin Super Bowl campaign. This full service production studio specializes in digital content creation with an experienced team of creatives, producers and editors.

TAYLOR PRODUCTIONS

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com

Bryan Harris, COO & Managing Partner
Matt Adam, Executive Director

Taylor Productions handles a wide variety of domestic and international assignments in the sports, lifestyle, and entertainment space. From branded online content and live streaming to marketing presentations and sizzle reels, Taylor Productions delivers your message to the right audience — on strategy and on target. Conveniently located in the iconic Empire State Building, Taylor Productions offers a state-of- the-art broadcast facility featuring an insert studio and client friendly edit suites. The department is managed  by a former network producer with 15 years of experience in the field; creative, production and post-production work is handled by a versatile staff.

Taylor Productions’ client roster includes the world’s most recognizable and admired consumer brands such as Diageo, P&G, Nike, and Allstate. With a diverse network of content creators, production crews and studios, they have strategically placed their resources to handle a wide range of assignments, coast-to-coast and worldwide, at marquee events, from major sports venues to Hollywood red carpets.


WASHINGTON INDEPENDENT PRODUCTIONS

1819 L Street, NW, Suite 100
Washington, DC 20036
202/638-3400
sue@washingtonindependentproductions.com
www.washingtonindependentproductions.com

Susan Stolov, President & Executive Producer

Share. Post. Tweet. Tell a friend. Washington Independent Productions produces and distributes videos that prompt people to spread the news. That’s what makes us different.

WIP puts issues, ideas and products on the nation’s agenda on behalf of associations, Fortune 500 companies, PR firms and government agencies.

Our strategy: To impact audiences with powerful video that gets your message across and achieves goals. Raw and web ready or for the big screen, our videos raise money, explain a cause, teach and promote. All by making complicated issues, simple.

Winner of more than 25 industry awards, WIP strategizes, produces and distributes videos, b-roll feeds, TV/Radio PSA’s, multimedia news releases, and HTML emails with embedded video. Whether you are doing same-day shooting and distribution or a long form HD video with multi-city shoots, we’re committed to shaping your message into a visual powerhouse for change.

 
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