Our Magazine On Public Relations In The Digital Age

Our April issue closely examines on the changing nature of online public relations and the rise of social media.

Highlight of our April issue:
Damages claim, leadership exit loom over Cision

O'Dwyer's magazine, now in its 26th year, is the #1 publication for PR and marketing communications pros...Subscribe today

AURITT COMMUNICATIONS GROUP

555 8th Avenue, Suite 709
New York, NY 10018
212/302-6230
info@auritt.com
www.auritt.com

Joan Auritt, President

ACG is a high-quality, results-oriented multimedia production company specializing in electronic and digital PR and marketing services. Staffed by innovative and relationship-focused experts, we customize your project needs with the most cost-effective solutions to increase your brand awareness and to maximize your audience reach. ACG’s “one-stop-shop” approach provides you with the attentive services of a boutique, from creative consultation and media coaching through production and results reporting, every project receives the full focus of our attention.

ACG’s outstanding range of services include: Video Production and Distribution; Media Training; TV Satellite, Radio and Online Media Tours; Integrated Media Tours™; Social Media Campaigns, Blogger Connect and Twitter Parties; Web Videos, Webcasts, Live Video Stream and Event Coverage; Video, Audio and Multimedia New Releases; B-roll Packages; PSAs; and Corporate Videos (sales, investor relations, product launches, branding, training and highlight reels).

BLAZE

225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
310/395-5050
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, EVP/GM

Blaze is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. Blaze develops campaigns that help our clients create relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences, and attracting positive attention from both consumers and the media. Blaze creates and manages interactive communities using Twitter, Facebook, Tumblr, Pinterest and YouTube for clients. Our social media division works hand-in-hand with the PR team to reach targeted media, influencers and consumers to support all PR initiatives. Blaze also offers full public affairs capabilities through its parent company Davies.

Clients: 7-Eleven, AmaWaterways, BrunchButler, Claremont Hotel, Club & Spa, Dripp Coffee, Grill Concepts, Marina del Rey CVB, Natural Ad Campaign, SnöBar Cocktails, Royal Jelly, Snowcreek Resort, The Bank of Santa Barbara, The Living Christmas Company, The Original Tommy’s Burgers, and The Veggie Grill.

Terri Douglas, Co-Founder and Principal of Catapult PR-IR.

CATAPULT PR-IR

6560 Gunpark Dr., Suite C
Boulder, CO 80301
303/581-7760
Fax: 303/581-7762
gmurrel@catapultpr-ir.com
www.catapultpr-ir.com

Ranked the leading technology PR agency in Colorado, Catapult PR-IR helps B-2-B technology companies establish market-leading positions through strategic positioning and messaging, aggressive media and industry analyst relations, and social media and community building.

Hence the name, “Catapult,” the firm is expert at coordinating and executing high-impact company/product launches and helping companies build and lead market categories. It strongly believes that relationships still matter and that it is vital for companies of all sizes and types to connect with key influencers on a personal level. The result is clear and consistent messaging to the market, and an ongoing “win-win” relationship that benefits both parties.

Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking to establish and build market-leading positions.
Clients: Agile Alliance, FreeWave Technologies, CollabNet, Gorilla Logic, Inovonics, JNBridge, Tasktop Technologies, and SparkFun.

CISION

332 S. Michigan Avenue
Chicago, IL 60604
888/422-2667
www.cision.com

Steve Bainnson, VP, Broadcast Sales

Cision (formerly Bacon’s | multivision) is recognized as the innovative leader in providing premium broadcast management applications. The company offers easy-to-use products that allow customers to monitor their brand, watch media coverage, analyze the results and present insights to selective audiences.

Cision provides the largest broadcast library in the industry with continuous, comprehensive monitoring of national, cable and all 210 local markets, online viewing of video, broadcast-specific analytics, unprecedented sharing capabilities and convenient preview video functionality.

Companies can now optimize their monitoring through the use of our award-winning platform CisionPoint which allows users to monitor their television, radio, newspaper, Internet and social media coverage in a single application. In CisionPoint, users can watch a video preview of their broadcast hits, run press reports, share video, analyze results and present findings to stakeholders.

Cision also offers DVDs and professionally edited digital clips, transcription services, compilation reels and project-based monitoring to accommodate any range of special requests. If you’re a new customer, mention that you saw us in O’Dwyer’s and get your first digital clip for free.

COOPERKATZ & COMPANY

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Andy Cooper, Principal
Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz & Company, Inc. is highly-regarded for its strong strategic and creative credentials. It offers full-service public relations, creative services and digital / social media capabilities to a national client base across many industry sectors.

The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute effective social media and digital strategies. CooperKatz takes an integrated approach to digital strategies and factors them into every client engagement.

Capabilities include: conversation monitoring; influencer engagement; social channels development (including building / managing profiles and pages on sites like Twitter, Facebook and YouTube); creative campaign ideation / execution; Web content development; Web video production; and online crisis preparedness / support.
CooperKatz has won numerous industry awards like the SABRE, and has been honored as ‘Best Agency of the Year’ in its size category and ‘One of the Best Agencies to Work For’ by The Holmes Report.

The Coyne PR HotSheet is an award-winning weekly recap of the best campaigns, promotions, advertisements and ideas of the week - peppered with a touch of pop culture and a dash of the latest social media technology news. The Coyne PR HotSheet app highlights the industry’s coolest campaigns, web 2.0 promotions and advertisements in a weekly digest updated every Monday. The HotSheet app is available for free download in the iTunes app store.

COYNE PUBLIC RELATIONS

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1065 Avenue of the Americas 28th Floor
New York, NY 10018
212/938-0166

Thomas F. Coyne, CEO
Rich Lukis, President
Tim Schramm, Senior Vice President
Marie Baker, Social Media Director

Coyne PR’s Social Media Division offers integrated, strategic solutions that drive tangible business results for industry leading clients such as Disney, General Mills, Burger King, Medco, Hershey, Mary Kay, and more.

We create programs that engage consumers, build positive brand sentiment, grow communities and drive consideration. Today, every brand is a publisher and understanding how to produce content that people want to engage with and share — whether educational, informational or merely entertaining — is an essential part of the marketing mix. Social Media is more than just Klout scores or chasing Facebook “likes,” it’s about making a human connection with other people. That’s what we do best.

Coyne PR’s social media offerings include social platform consulting, community management, Twitter/Facebook engagement, blogger relations, influencer identification and communication, SEO/SEM, analytics and measurement. The agency also partners with General Mills to manage and implement initiatives for two properties: MyBlogSpark, an 8,600 member blogger network, and MyInsite, a word of mouth network featuring 250,000 highly influential brand advocates.

In addition, the agency boasts an internal digital and design group, whose capabilities include digital production, full service design, video production, website design & development, mobile applications & programs and webcasts & e-learning.

DAVIES

Headquarters:
808 State Street
Santa Barbara, CA 93101
805/963-5929
jdavies@daviespublicaffairs.com
www.DaviesPublicAffairs.com

Additional Offices:
Los Angeles: 310/395-9510
Washington, D.C.: 202/580-8930

John Davies, CEO
Robb Rice, EVP
Taylor Canfield, EVP
Lisa Palmer, SVP
Joshua Boisvert,VP
Sasha Boghosian, Director
Caitlin Bidwell, Office Manager

Davies is the national public affairs firm of choice for motivated clients who need to win high stakes matters, the toughest crises, and the most difficult regulatory problems.

From traditional outreach to highly structured online campaigns, Davies builds and implements integrated grassroots programs to gain (or divert) the attention necessary to favorably shape public opinion and build genuine support for their clients’ projects. By integrating social media strategy into our authentic grassroots programs, we are able to quickly and effectively reach our clients’ target audiences at multiple touch points and successfully influence their conversations.

As public affairs experts, we understand how to activate online communities and create compelling messages that motivate individuals to stand up, speak out, and take action, influencing regulatory, permitting, and political challenges at all levels. Our track record of helping clients face complicated environmental issues is unsurpassed. With a 96% success rate we’ve turned more than 500 issues into non-events — often transforming them into opportunities.

Since 1983, Davies has consistently ranked among the top strategic communications firms nationally and received hundreds of industry awards. Davies offers public affairs expertise across multiple industries, with five specialized practice areas in Energy, Mining, Real Estate, Pharma/Biotech, and Crisis Management. Clients include Fortune 100 companies and top names in 47 states. To ensure you have the right messages, strategy and tactics to win, we’re standing by at DaviesPublicAffairs.com.

DIGITAL PARK

A division of rbb Public Relations
355 Alhambra Circle, Suite 800
Miami, FL 33134
305/448-7450
www.rbbpr.com

Christine Barney, CEO & Managing Partner
Christine de la Huerta, VP, Digital Park

As the new media division of three-time “PR Agency of the Year,” rbb Public Relations, Digital Park’s strategic social and interactive programs are held to the highest standard. Digital Park successfully delivers powerful online brand enhancement and measurable business results to its consumer, corporate and B2B clients.

Digital Park services include: Online Reputation Management; Web Site Assessment & Development; Social Media Marketing and Monitoring; Blogger Relations & Blog Creation; and Podcasts & Vidcasts.

Check out Digital Park’s blog at www.rbbdigitalpark.com.

rbb is a national marketing public relations firm with a reputation for delivering award-winning results and best practices to clients who seek and appreciate the individual attention only a boutique agency can provide. As the champion for breakout brands, rbb works with corporations that want to challenge market leaders and also brands that are already market leader, but want to break out from traditional marketing techniques and embrace fresh opportunities that the new media world offers. Firm capabilities encompass a variety of practice areas, including B2B, financial & professional services, consumer products, real estate, travel & leisure, health & fitness, sports & entertainment, food & beverage and crisis management.

DODGE COMMUNICATIONS

11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
770/998-0500
www.dodgecommunications.com

Brad Dodge, President and CEO
Brian Parrish, Senior VP and Principal
Elizabeth Glaser, Vice President and Principal

Ever wonder what your social media strategy says about you? If you’re like most B2B marketers, you fall into one of these categories:

The enthusiast. Your business was one of the first to have a social media strategy, and it just keeps growing. You’re everywhere, all the time, but have no idea if it’s actually working.

The non-conformist. You resist change and social media is no exception. Besides, you don’t really need a bona fide plan since it’s only a passing fad, kind of like the Internet.

The savvy executive. You partner with Dodge Communications, the healthcare industry’s leading authority on building and maintaining a dynamic social media presence. Whether generating content for a corporate blog or creating an ongoing dialogue with potential customers across multiple networks, every one of your social media efforts work together to support offline activities, enhance online visibility and deliver quantifiable results.

D S Simon Productions has more than 25 years of partnership with corporate, agency, non-profit and government clients.

D S SIMON PRODUCTIONS, INC.

229 West 36th Street, 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
news@dssimon.com
www.dssimon.com

Proudly celebrating over 25 years of partnership with corporate, agency, non-profit and government clients, D S Simon Productions, Inc. is an integrated video production and distribution, broadcast PR and social media video firm. Our headquarters and brand new, full-service HD broadcast TV studio are in New York with offices in Los Angeles, Chicago, and Washington, DC. The new studio offers capability for webcasts, Internet media tours and event broadcasting. It is equipped with three HD cameras, teleprompter, virtual sets, green screen production with multi-city backgrounds and custom sets from an award winning designer.

To complement the award winning production and distribution services of PR-generated content to broadcast news outlets, we’ve recently launched a suite of digital communications services to earn coverage with journalists at the websites of newspapers, magazines, TV & radio stations, along with bloggers and web-only media. These new services include: Internet Media Tours (IMTs), Video Press Junkets, Social Video Media Placement, and Branded Editorial Video.

FINN PARTNERS

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5873
noah@finnpartners.com
www.finnpartners.com

Noah Finn, Managing Partner

Our approach to the evolving online landscape is that digital and traditional communications are not separate programs; rather, they are integrated initiatives operating with a shared set of goals and metrics. Working on projects for clients such as StubHub!, Hyundai Hope on Wheels, and DIRECTV, our team is comprised of professionals with diverse skills who offer web, video, design, and social media counsel and services with an impressive track record.

We bring you in-house capabilities to build digital programs within existing channels and to create fully customized standalone platforms. From creating comprehensive blog content and designing eye-catching infosnacks to developing new website functionality and serving as dedicated community managers, our team is experienced, quick and savvy.

We focus on developing targeted digital strategies, relying on research and analytics to map out your brand goals. No matter what your digital need may be — you can count on our team to deliver.

FRENCH / WEST / VAUGHAN

112 East Hargett Street
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 70 public relations, advertising and digital marketing experts. Headquartered in Raleigh, N.C., FWV also has offices in New York City, Tampa, and Los Angeles.

FWV is home to one of the nation’s fastest emerging and groundbreaking digital services practices. A leader in launching head-turning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to stimulate product trials, awareness and purchase on behalf of some of the world's foremost companies and brands, including Wrangler, SAS, Melitta Coffee, the United States Polo Association, RBC Bank, and Hood River Distillers (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky).

Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media innovation, our digital marketing experts help clients better understand, navigate and utilize existing, new, and ever-changing communications platforms. Public relations and social media are converging at a mind-bending rate and FWV and its digital staffers continue to stay ahead of the trend. Capabilities include: digital research and strategy; online communications planning; creative development for the web including website design, online video, social media content, and interactive advertising; word-of-mouth and viral marketing campaigns; and paid online, social and search advertising.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over-month; increasing brand affinity, reach and purchase intent for specific products; and creating unprecedented emotional connections with consumers, while delivering targeted reach in scalable and measurable ways.

Apple & Eve tasked Hunter Public Relations with developing and launching a cause-related initiative to increase the brand’s presence in social media, reaching its core consumer — moms. Hunter PR partnered with the VH1 Save The Music Foundation and enlisted Cory Monteith (“Glee”) to serve as the contest spokesperson. Monteith tweeted to his followers, encouraging them to submit videos of their school’s vocal group performing an original mash-up via the brand’s Facebook page. The Apple & Eve Facebook page increased its fan base by 250% and became a viral pep rally for contest participants and their schools.

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Flr.
New York, NY 10010-2202
212/679-6600
smormar@hunterpr.com
www.hunterpr.com

Grace Leong, Managing Partner
Donetta Allen, Agency Partner, Social and Digital Media Practice Leader
Samara Farber Mormar, Senior Vice President, Business Development
Michael Lamp, Social and Digital Media Strategist

Social media offers a rich, continually expanding platform to build stronger and more meaningful relationships among consumers, products and brands.

Hunter Public Relations — an independently owned, mid-sized marketing communications firm — harnesses the enormous power of Facebook, Twitter, Pinterest, YouTube, the blogosphere, social networks and an ever-evolving roster of emerging social media platforms to revitalize brands, create buzz around new products and build awareness among key influencer groups.

Winner of a 2011 Bulldog Digital/Social PR Award, the firm’s unmatched acumen and insights into social media — coupled with thoughtfully tailored programming and precise tactical execution — benefit some of the most respected companies in America including Hasbro, Diageo, Kraft Foods, Campbell’s Soup Company, Johnson & Johnson, E&J Gallo Winery and 3M.

JSH&A

Member of the IPREX global network
2 TransAm Plaza Drive, Suite 450
Oakbrook Terrace, IL 60181
630/932-4242
www.jsha.com
www.facebook.com/jshapr
Twitter: @JSHAPR

Jonni Hegenderfer, CEO
Jim Kokoris, President
Cheryl Georgas, Assistant Deputy Manager
Miguel Cano, Director, Digital & New Media

Social Media is all about sharing. Generating conversations within and between communities that lead to recommendations/endorsements — and ultimately — brand ambassadors.

Known for its innovative, multi-platform, marketing PR strategies, JSH&A’s Social LIF™ approach creates integrated campaigns that engage consumers and build the brand’s fan base. Facebook campaigns like Reinvent a Classic for ConAgra’s Alexia, and Twizzlers Landmark Summer™ sweepstakes drive online conversations with bloggers and the Twitter community while also driving consumers to brand websites and to grocery shelves.

Online and direct-connect WOM programs like the Hershey’s S’Mores Snactivity Suite at BlogHer and the Hershey’s Virtual Bunny Trail at Blissdom have leveraged the country’s largest mommy blogger conferences to build online chatter, grow the Facebook fan base, and provide a memorable trial experience.

YouTube channels, Mobile Apps, Facebook brand pages, Twitter parties, Foursquare check-ins, blogger engagement, these are the basics of a successful social media campaign. JSH&A’s integrated PR/Digital team works closely with clients to align strategies and break-through programming with business challenges and objectives. Whether it’s a new product launch, a marketing promotion, an energizing brand–building campaign, or continuing community outreach, the JSH&A Social LIF™ process gets everyone talking.

JSH&A Social LIF™ services include: Content Creation, Community Management, Influencer & Ambassador Programs, Events, Experiential & Word-of-Mouth, Videography, Mobile Apps, Social Media Monitoring, Media Relations, and more as technology continuously evolves.

KAPLOW

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
email-liz@kaplowpr.com
www.kaplowpr.com

Kaplow West
795 Folsom Street
San Francisco, CA 94107
415/291-2937

Liz Kaplow, President and CEO Evan Jacobs, CFO
David Richeson, SVP & Exec. Director, Kdrive
Margarita Miranda-Abate, SVP, Consumer
Chaim Haas, SVP, Technology & Exec. Director, Knext
Dana Glaser, Exec. Dir., Kstudio
Joanne Amorese, SVP, Finance & Operations

Kaplow is redefining PR. As an award-winning, holistic communications agency dedicated to cultivating brand identities, we partner with our clients to exceed their objectives. For more than 20 years, Kaplow has helped consumers fall in love with brands. We do this by garnering unique insight into our clients’ audiences, and then creating an emotional connection between consumer and brand through storytelling across traditional and digital channels. We ensure our brands are front and center with the media, events, and people that most influence the audience they need to reach — and believe strongly in the power of authentic and meaningful messages.
Kaplow is the agency of the future, today. With our in-house digital services division, Kdrive, social media is an integral component of the signature holistic PR strategy Kaplow develops and executes for our clients. Kdrive weaves consumer engagement at the grassroots level throughout the entire communications campaign, providing a 360 degree storytelling experience for brands.

Kaplow’s Kstudio develops creative video that gives brands the opportunity to act as their own storytellers. Equipped with a full production facility, Skype interviewing station, and customized distribution center, Kstudio enables Kaplow to direct messaging while providing consumers with video content that strengthens loyalty and engagement. A new business unit, Knext, launches early in 2012 to focus on the strategic communications challenges of agile and driven entrepreneurial companies primed to become significant consumer brands. As a full-service communications firm with traditional media relations, strategic brand consulting, editorial, social media, and digital production capabilities all under one roof, Kaplow is at the forefront of a changing PR landscape.

Agency clients include: Avon Foundation, Case-mate, Cosmetic Executive Women (CEW), CVS/Pharmacy, Demand Media (Livestrong.com and eHow.com), GSI Commerce, Gurwitch (Laura Mercier and RéVive), Hautelook, Kellwood Brands, Microsoft (Skype), Nexxus, Shiseido, St. Ives, Target, TheFind, Timex, Tumi, Unilever (Nexxus and St. Ives). Knext agency clients include:: Enterproid, Fanatics, Kynetic, and NY Angels.

L.C. WILLIAMS & ASSOCIATES

150 N. Michigan Ave., Suite 3800
Chicago, IL 60601
312/565-3900
Fax: 312/565-1770
info@lcwa.com
www.lcwa.com
facebook.com/LCWATeam
twitter.com/LCWATeam

Kim Blazek Dahlborn, President and CEO
Shannon Quinn Sherrill, Senior Vice President

In an age when everyone is “tweeting,” “liking” and “pinning,” it’s essential to break through the noise to build meaningful relationships with target audiences online.
L.C. Williams & Associates (LCWA) builds customized, well-rounded campaigns that make the most of social channels to spur audiences to action. From buzz-building through viral videos and attention-getting Facebook or Twitter contests, to daily interactions with our robust network of bloggers, we mine the constantly-changing social landscape to make an impact for our clients.

Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.

Our staff is immersed in social media and considered leaders in the industry, participating in industry panels on how to reach mommy bloggers, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients First Alert, Eureka, Electrolux, Trex, Snow Joe, Pergo and more.

MACCABEE

211 N. First Street, Ste. 425
Minneapolis, MN 55401
612/337-0087
www.maccabee.com

Paul Maccabee, President
Christina Milanowski, Dir., Social Media

Tapping into the brand building, lead converting and metrics-driving power of social media, Maccabee creates social media marketing and online PR campaigns for clients spanning healthcare, food, retail and technology to help them engage with their publics. Maccabee applies a thoughtful and disciplined process with content strategies involving search, blogs, YouTube, Facebook, LinkedIn, Twitter and Pinterest.

Combining human-driven evaluation by Maccabee staff with the best measurement services, our agency provides quantifiable, actionable analytics for every campaign. A hallmark of Maccabee is a network of strategic alliances with interactive partners whose services (from SEO and Web design to experiential marketing) complement ours. Brands that have benefited from Maccabee’s social media expertise include AmericInn Hotels, Deluxe Corp., Gold’n Plump, Hazelden and RedBrick Health.

MARINA MAHER COMMUNICATIONS

830 Third Avenue
New York, NY 10022
212/485-6800
Fax: 212/355-6318
www.mahercomm.com

Susan Bean, EVP, Creative Catalyst Group
Robert J. Ricci, Group SVP, Creative Catalyst Group Social Media

Marina Maher Comms. (MMC) is the preeminent expert in marketing to women. The agency develops fresh insights about women and leverages our deep relationships with influencers to motivate women to act. MMC’s Creative Catalyst Group (CCG) Social Media Engagement Leaders attract, engage and activate a passionate community of women around your brand. Guided by a social media pioneer who produced a breakthrough online ambassador program for moms, our Engagement Leaders develop digital assets and run your social media properties, engaging your fans in an ever evolving conversation that spreads your message. Through our proprietary Influencer Mining tool we identify the followers who are most likely to become your brand’s ambassadors and then develop rich, shareable content to motivate these women to spread the word.

MAYO produced a social media campaign for clients and provided gift bags and volunteers at a corporate social responsibility challenge with the American Cancer Society Relay for life event in Hollywood, CA.

MAYO COMMUNICATIONS

7248 Bernadine Ave., 2nd Floor
West Hills (L.A), CA 91307
818/340-5300
818/618-9229
Fax: 818/340-2550
www.mayopr.com
publicity@mayocommunications.com

Aida Mayo, President
George McQuade, VP

MAYO Communications, a full service PR firm based in LA since 1995 with offices in New York, Boca Raton, FL, San Diego and Bern, Switzerland. MAYO PR offers social media, blogging, Facebook, Google+ account setup services, maintenance and reputation management services. Our clients are B2B, B2C and social cause platforms including TODAY I CAN DO ANYTHING, Hollywood, CA with a line of apparel with an inspiration message. MAYO also provides on camera media training. Our clients and services include government, smart grid technology, utility companies, nonprofits, celebrity charity and Fortune 500 corporations. MAYO also brands startups, performs product launches, represents musicians, actors, directors, reality TV shows and TV dramas.

MAYO produced a social media campaign at the 2011 US Open Surfing Championships in Huntington Beach, CA. Sun Born Natural Products Co. and Herbal Chi Balm creator Greg Yau attended the annual 10-day festival of surfing, skateboarding, BMX and music in Huntington Beach, CA, the epicenter of world champion surfers and skateboarders. MAYO assisted in getting sport figures for endorsements at the global event generating much social media publicity with more than 500,000 people attending. MAYO’s social media created a perfect buzz for endorsements.
MAYO recently participated in the American Cancer Society Relay for Life in Hollywood, featuring ABC TV Soap stars from General Hospital. MAYO provided photography, corporate social responsibility volunteers and conducted event TV interviews with celebs and cancer survivors.

MAYO donated away products to cancer survivors and celebs and posted the event on social networks. MAYO clients participating included Actress Marina Anderson (Desperate Housewives, and ex-wife of the late David Carradine of the TV series Kung Fu); Actress Alexis Rhee (Crash, 2004), and Martial Arts Grand Master Greg Yau and Sun Born Natural Products. MAYO used Twitter, Facebook, blogs, Google+, Tumblr and other social platforms to help publicize the event.

At MAYO Communications, “We don’t guarantee media, we just Get It!”™

MSLGROUP AMERICAS

1675 Broadway
New York, NY 10019
212/468-3893
Fax: 212/468-3007
stephen.marino@mslgroup.com
www.mslgroup.com

Stephen Marino, SVP, North American Head of Social Media & Digital

MSLGROUP is the Publicis Groupe’s flagship speciality communications and events network.

MSLGROUP is the leading next-generation agency offering trusted advice and unbounded creativity and value in the always-on conversation age. We bring together industry-leading experts, cutting-edge tools and global reach to provide comprehensive solutions not found in traditional public relations firms.

With more than 2,500 people, our offices span 22 countries and cover virtually every discipline required for our clients to engage creatively with their audiences 24 hours a day.

In the Americas, MSLGROUP represents some of the world’s most powerful brands from consumer goods to financial institutions and pharmaceutical companies.

Our more than 1,000 seasoned professionals are strategic counselors, digital pioneers, masters in influencer marketing and innovative experiential marketers. Our diverse team of experts listen, analyze and create provocative campaigns that build brands, engage audiences, protect reputations and rally employees.

MWW GROUP

304 Park Avenue South
New York, NY 10010
212/704-9727
Fax: 212/704-0917
www.mww.com

Michael W. Kempner, President & CEO
Jared Hendler, EVP, Global Director of Digital & Creative Services

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies.

Dialogue Digital, MWW Group’s award-winning digital media practice, leverages the power of digital and social strategy to help our clients engage and lead the conversation. In our age of real-time, direct communication, in which brands are defined by online influencers, communities of enthusiasts and voices of detractors both on and offline, we create compelling stories driven by powerful distribution, user-friendly design and continuous measurement to optimize our clients’ programs in order to best compete in real time.

Our team is made up of digital specialists led by analysts, social media and marketing strategists. Execution is carried out by our talented team of media planners, creative digital designers, copywriters, producers and programmers. Services include: listening analysis and research, site analytics and measurement, digital strategy, community management, content development and production, platform design, and application development.

Honored as PR News’ 2011 Digital Team of the Year and 2011 Digital Firm of the Year by Bulldog Reporter, Dialogue Digital helps our clients to matter more in the digital space by developing specialized digital programs that create conversation and drive engagement, delivering business results for products, services and brands. Our campaigns have established best practices for the public relations industry and continue to define how to engage with online communities.

O’CONNELL & GOLDBERG PUBLIC RELATIONS

450 North Park Rd., Suite 600
Hollywood, FL 33021
954/964-9098
socmed@oandgpr.com
www.oandgpr.com

Barbara Goldberg, President
Toby Srebnik, Dir. of Social Media

Good energy, good people, good ideas, good clients = good news! An independent, full-service creative public relations firm, O’Connell & Goldberg embraces its mission of “Fueling Good” and prides itself on connecting clients with their key audiences and keeping them relevant in the marketplace. Recognizing the rapidly-changing way in which consumers receive information, the agency works with clients to engage the most impactful methods of communication, encompassing both traditional and social media channels.

Social media, a fundamental shift in how people and businesses are communicating, has become a mandatory discipline for O&G clients. Working with Facebook, Twitter, Foursquare, LinkedIn, YouTube, Google+, Pinterest and other channels, we help steer our client’s social media ship while maintaining a fresh and unique personality for each. We are proud to have launched and developed the social presence of Aventura Mall, the second-highest visited mall in the country. Today, the mall is one of the 10 most popular shopping centers on Facebook. We also have created and continue to manage the online presence of Anthony’s Coal Fired Pizza, a fast-growing specialty pizza brand with locations in Florida and the Northeast. The brand was recently ranked #37 of the Top 100 Social Media Brands by Nation’s Restaurant News. O&G takes pride in helping its clientele become leaders in the social media conversation, not just players.

PIERSON GRANT PUBLIC RELATIONS

6301 NW 5th Way
Ft. Lauderdale, FL 33309
954/776-1999
www.piersongrant.com
www.highimpactdigital.com

Maria Pierson, CEO
Jane Grant, President

High Impact Digital, a division of Pierson Grant Public Relations, is composed of early adopters with over ten years of skilled Internet marketing experience. The division specializes in social media marketing, search engine optimization, brand monitoring and Web development designed to integrate online and offline PR.

High Impact Digital crafts winning social media strategies for national and regional companies such as Show Management and the Fort Lauderdale International Boat Show, as well as law firms, real estate developers, restaurants, luxury products and other businesses seeking to connect with customers and enhance their Web-based marketing. Working together with Pierson Grant publicists, High Impact Digital delivers creative thinking, thoughtful execution and measurable results, employing the best practices in digital marketing.

Quinn & Co.’s Katie Coleman (standing) instructing an Occidental Hotels & Resorts executive at a 5-day, social-media training program for 40 staffers from 13 properties in Mexico.

QUINN & CO.

520 Eighth Avenue
New York, NY 10018
212/868-1900
Fax: 212/465-0849
www.quinnandco.com
Facebook.com/quinnandco
Twitter.com/quinnandco
LinkedIn/company/219984

Florence Quinn, President

Quinn & Co. combines our signature creativity with strategic digital media initiatives to develop dynamic and highly effective integrated PR programs. We help clients in Food, Wine + Spirits, Real Estate and Travel achieve their goals. Following are a few examples that best illustrate this work:

We were the U.S. PR firm behind the worldwide blockbuster The Best Job in the World (Queensland, Australia) viral campaign.

We increased Facebook “likes” for a NYC condominium building by 200% in three months with a Facebook design contest that was also covered by the New York Times. The fan page became the “go-to” guide for insider info about the building and the neighborhood.

To position Waldorf Astoria Hotels & Resorts at the forefront of the luxury conversation, we created Luxury Manifesto featuring video interviews between the brand leader and luxury pundits, including Nancy Novogrod and Richard David Story, editors-in-chiefs of Travel + Leisure and Departures respectively, restaurateur Danny Meyer and iconic fashion designer Tommy Hilfiger.

In 2011 we increased Affinia Hotels’ Twitter followers by 50%, including media influencers such as WSJ; our content is retweeted by travel influencers including T+L reporters. We increased Affinia’s Facebook post views by 596% with content shared by media such as USA Today and Hotel Chatter.

Our CyberMonday social-media sale for Affinia produced 328 new MyAffinia.com profiles and 172 bookings.

We increased the Facebook “likes” for the largest multi-level mall in Queens, NY by 20% in less than six months, helping to build mall traffic. We developed Occidental Hotels & Resorts social media and reputation management strategy and plan, trained 40 executives and staff from 13 properties and are now leading the implementation. Q&C conceptualized, implemented and built a Facebook app for Real Estate Weekly’s Most Influential Woman in Real Estate Competition, which drew more than 2,000 votes.

We are currently in talks with a national retail brand to develop a Pinterest-like campaign for a global hotel brand. Our Digital Audit identifies opportunities and challenges, and generates recommendations. We have helped clients drive business and increase Facebook Likes and Twitter followers. We make recommendations on branded content, e-marketing and Facebook advertising. We have led clients in YouTube contests, video campaigns, SEO programs, Facebook campaigns, online pressrooms, Twitter engagement and blogging. Our entire staff is immersed in digital media on a daily basis. All our campaigns include social media. An internal Digital Media Team keeps us abreast of all things digital.

RF | BINDER

950 Third Avenue, 7th Floor
New York, NY 10022
212/994-7600
www.rfbinder.com
Twitter.com/rfbinder
facebook.com/rfbinder
linkedin/rfbinder

Amy Binder, CEO

Social and digital media are effective vehicles for reaching influencers and engaging with target audiences. RF|Binder has developed and executed many successful online media programs for various B2B and B2C clients, ranging from thought leadership on Twitter for The McGraw-Hill Companies to community building on Facebook for Dunkin’ Donuts to conversation monitoring for ACE Private Risk Services.

While we recognize that all clients have unique objectives, we always begin our social media programming with an understanding of the client’s social media footprint, with a focus on answering two WHOs, a WHAT and a WHERE. WHO are the influencers? WHO are their audiences? WHAT are they saying? WHERE are their conversations happening?

By integrating our social and digital media talent with our traditional public relations expertise, we are able to quickly and effectively reach our clients’ target audiences at multiple online touch points and successfully influence their conversations. To do so, we employ online tactics that strengthen the target audience’s emotional connection with our clients’ brands while also ensuring that all communications and messaging are on-point and on-brand.

As experts in public relations, we understand how to build online communities to activate programs and amplify messaging. We diligently monitor these communities, and know how to leverage our traditional and social channels to deploy an early response to any emerging developments that can impact the brand (either positively or negatively).

Our core digital services include developing and managing programs on mainstream and emerging social platforms, ranging from Facebook, Twitter, LinkedIn, and YouTube to Pinterest, Tumblr, and Instagram.

We also have extensive expertise in conversation monitoring, ROI reporting, website development, SEO, pay-per click marketing, and mobile website and app development.
Some client projects have included a series of digital firsts for our clients. A few notable “firsts” include launching the JOHNSON’s® Baby Facebook page and the innovative local Facebook program for Dunkin’ Donuts. Additionally, we have conceptualized and executed several digital campaigns to increase brand awareness and solidify an online presence for brands such as Hershey’s, CVS Caremark, and Kayem foods.

ROGERS & COWAN

Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
inquiries@rogersandcowan.com
www.rogersandcowan.com

Tom Tardio, CEO

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York and London. Our highly experienced team of professionals is at the forefront of social media capabilities whether we are creating an overarching digital strategy for brands implementing platform communications, designing and executing comprehensive, integrated social media campaigns or creating custom applications and content programs for a diverse roster of clients. Rogers & Cowan was the first leading entertainment firm to build a social media practice.

As innovators in navigating the world of social media, we offer clients our knowledge, insight, relationships and a deep understanding of the quickly evolving social media sector to assist them in developing and executing communications strategies that put them in the mix of the online conversation with consumers about their brands. Our team creates and implements customized campaigns for start-up social network companies seeking to build awareness through traditional media outreach as well as established brands seeking to utilize social media solutions to engage with consumers on a deeper level.

Whether we are targeting influencers, engaging consumers directly, or driving home a brand’s message, Rogers & Cowan helps influence the way our clients’ audiences think about their brand while nurturing and building ongoing dialogue with niche communities. When it comes to digital communities, we identify the influencers who matter to our clients, get them the information they care about, and build relationships that benefit both the consumer and the client.

Our clients and projects have included Rdio, Avon Voices, Swarovski, Kraft’s Real Women of Philadelphia with Paula Deen, the launch of the Jennifer Lopez and Marc Anthony Collections for Kohl’s, Revision3, Anthony Zuiker’s Level 26 Transmedia Series, EQAL, Cambio (AOL & Jonas Brothers joint venture), GRAMMY Awards/Recording Acacemysocial media campaign, Scion Reinvent the Wheels web series and web/mobile widget development project, 19 Entertainment’s If You Can Dream web series, GlaxoSmithKline alli mommy blogger campaign, Fanta’s Search for the 4th Fanta blogger campaign, Pauly Shore’s Adopted DVD launch and other campaigns for Wheaties Fuel.

ROOM 214

3390 Valmont Road, Ste. 214
Boulder, CO 80301
303/444-9214
Fax: 303/865-3759
www.room214.com

Jason Cormier and James Clark, Co-Founders

Room 214 provides social media and digital marketing solutions for iconic brands and companies seeking leadership in their markets.

Services include social media research, strategy, and execution on all aspects of digital marketing campaigns. The Boulder-based agency fosters a high competence culture, consisting of a 30-member team with in-house expertise to fulfill all requirements pertaining to online customer engagement strategies, digital advertising, creative design, video production, blog and mobile site development, marketing dashboards and custom Facebook applications.

Founded in 2004, the company began by creating unique marketing programs that combined public relations with search engine visibility practices. As a leader in social media marketing since 2006, Room 214’s co-founders and Group Practice Directors regularly contribute to social media publications, expert speaking panels and quarterly trend reports.

ROSICA COMMUNICATIONS

95 Rt.17 South
Paramus, NJ 07652
www.rosica.com

Chris Rosica, President

Rosica’s social media services include blogger outreach, social media monitoring (for online reputation management), follower acquisition and contest/promotions.
The agency successfully secures positive, non-paid product reviews and content on thousands of blogger sites in such categories as mommy, parenting, wedding, lifestyle, fitness, nutrition, food, spirits, beauty/fashion, and personal finance. We generate positive reviews on powerful sites (PageRank two or higher) with links to client websites. Rosica manages the product trial/review process and creates and executes blogger contests and giveaways, resulting in quality and quantity placements. Moreover, Rosica uses social media to protect the online image of companies, brands and people alike.

The firm also creates company and spokesperson blogs, YouTube channels and branded Facebook and Twitter profiles. Then, Rosica search engine optimizes the content it creates/places, using link building, content syndication tools, and social bookmarking to elevate its clients’ social media presence.

RUDER FINN

301 East 57th Street
New York, NY 10022
212/593-6463
schneiders@ruderfinn.com
www.ruderfinn.com

Scott Schneider, Chief Digital Officer

At Ruder Finn, we truly understand there needs to be a social component to every communications campaign, and our people live and breathe social both as consumers and as practitioners.

At RFI Studios, Ruder Finn's embedded digital studio, a team of more than 50 designers, strategists and technologists create integrated engagement platforms for mobile, social and .com that drive real business needs. From managing Facebook communities of seven million plus to digital engagements that span more than 150 countries, from geolocation to gamification, from big data to big ideas, Ruder Finn and RFI Studios will bring your brand to life digitally in a way other agencies can't. We'll connect you to your customer, activate the right voices on your behalf, and provide meaningful metrics to measure your return on engagement.

These days everyone says they are integrated. At Ruder Finn we actually are. We know that to truly deliver digital, you need to combine a team of industry experts who really understand your business with a team of focused, dedicated digital specialists. Together, we're a team with the energy of a start-up and a track record of executing and delivering award winning digital campaigns that leverage the full range of digital tools.

Visit www.ruderfinn.com or www.rfistudios.com to find out more.

SCHNEIDER ASSOCIATES

Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 901
Boston, MA 02109
617/536-3300
Fax: 617/536-3180
launch@schneiderpr.com
www.schneiderpr.com

Joan Schneider, President & Creative Director
Phil Pennellatore, Chief Operating Officer/Partner
Julie Hall, Executive Vice President/Partner

Since 2004 — before the launch of Facebook or the ubiquity of 140 characters — SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence offering to help clients navigate a changing landscape and tap into powerful social networks that must complement paid and owned to be truly impactful.

At SA, our 360 degree approach starts with building listening programs, refining the message, curating content, identifying and engaging influencers, and cultivating conversations that build relationships and develop brand and issue advocates. The leader in Launch PR®, we are always launching new ideas to keep clients top of mind with media, consumers, partners and employees.

In the new social world, we help businesses grow more social, and use social and digital technologies to grow business.

Schneider Associates specializes in Launch Public Relations®. Learn more at www.schneiderpr.com.

SPECTRUM SCIENCE COMMUNICATIONS

2000 K Street, 2nd Floor
Washington D.C., 20006
202/955-6222
www.spectrum.com
info@spectrumscience.com

Anthony LaFauce, Director, Digital Strategy

A great story told with conviction and passion can move and motivate an audience. At Spectrum, we create stories where science is the centerpiece, and we tell them to audiences that matter most.

To craft a story that resonates, the Spectrum Digital Team first listens to what is being said and who is saying it. We develop messages that make an impact, and create a plan that tells your story to influencers via the most effective digital channel. With the bevy of digital tools available — from Facebook to Pinterest to Google+ — the right medium is as critical as the message.

Spectrum turns the traditional art of storytelling into winning digital campaigns for clients such as Procter & Gamble, Avanir and many others. Each story is unique, and we tell it with passion for our clients and their work. Read about our stories at spectrumscience.com/the-right-results.

TREVELINO / KELLER

949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
www.trevelinokeller.com
www.wheelhousetk.com
www.prstarbase.com

Trevelino/Keller’s social media platform features an award-winning methodology that is designed to create new channels to engage B2C and B2B audiences in a socially authentic manner. Freestanding or integrated into an overall communications strategy, the firm’s five-step Social Methodology (Strategy, Listen, Build, Engage and Measure) is winning client engagements, generating new revenue streams and delivering measurable results for its emerging and established brands. In the last six months, the firm has expanded its Social Suite to include SocialLSM, a subscription-based solution created in partnership with Soket, an Atlanta technology company. The solution allows Trevelino/Keller to build and manage local store social properties for multi-unit companies, corporate and franchise, to compete more aggressively at the local level. In 2012, the firm is rolling out a dynamic content publishing solution for websites and social properties from Scribit, another technology company out of Atlanta. Some of the firm’s clients utilizing its Methodology and Social Suite include TCBY, Verizon Wireless, FootSmart, Vertical Acuity, Response Mine and more.

TRYLON SMR

41 East 11 Street
New York 10003
212/905-6060
www.trylonSMR.com

Lloyd P. Trufelman, President

Trylon SMR has exclusively served clients in the technology, media and telecom industries since 1990. As one of the earliest PR agencies to represent online industry clients and also leverage online media for PR campaigns, Trylon SMR has been a digital media relations pioneer.

As specialists positioned at the nexus of mainstream public relations and new technology, Trylon SMR delivers tangible results quickly, charges reasonable fees, works without long term contracts and is well-versed in all forms of new, mainstream, digital, social and emerging media.

Trylon SMR implements social media campaigns that integrate with mainstream media relations tools and techniques in a complimentary manner, but do not replace them. Unfortunately, in a rush simply to appear cutting edge, some PR firms overstate the effectiveness of social media, typically at the expense of time-honored and still-relevant mainstay strategies. Some even relegate the communications function entirely to Facebook and Twitter, without any general media relations expertise in the mix. Those who rely entirely on Twitter or Facebook to advance their communications goals are not implementing a truly viable strategy.

The Pew Research Center’s State of the Media report recently found that “social media are not major drivers of users to news sites,” and revealed instead that “news organizations — old and new — still produce most of the content audiences consume.”

The most viral news memes originate and/or are amplified via mainstream media platforms, both digital and analog. There’s simply no single magic PR bullet. In fact, the increasingly fragmented audiences created as a result of the explosion of media outlets require that PR efforts be spread across multiple platforms.

This may seem overwhelming, but the proliferation of outlets now make almost everything promotable. It’s hard nowadays to not be able to find a media channel that is interested in reporting on a particular topic, no matter how obscure. However, without good news judgment and editorial skills, it doesn’t matter. It’s astonishing how many awful pitches or silly ideas can be expressed in 140 characters.

VERTICAL ACUITY

2859 Paces Ferry W., Ste. 1810
Atlanta, GA 30339
678/831/2470
Fax: 678/309-1208
jfiveash@verticalacuity.com
gregg@verticalacuity.com
www.verticalacuity.com
www.scribit.com

Gregg Freishtat, CEO
Joe Fiveash, President

Vertical Acuity is the world’s first content logistics platform. The company makes it really easy to move licensed content from some of the top brands on the Web into websites. Over the last two years working with online publishers, Vertical Acuity has amassed more than 60 million pieces of fully licensed content that web publishers can inject into their site as easily as friending someone on Facebook.

In March 2012, Vertical Acuity will launch “Scribit” (www.scribit.com), a simple “one click” platform that lets businesses publish relevant articles from across the Web to their business’s website. It’s a first-of-its-kind sharing and publishing tool that drives traffic to business sites from social media and generates deeper engagement with businesses web sites. Scribit changes the entire “sharing” and social media paradigm for online marketing by enabling businesses to “u-turn” social media audiences who used to look at third party web sites to start looking at that same premium content on their own sites. Unlike normal sharing, which sends people away from your site, Scribit sharing sends people to your site to read it, because that’s where the content lives. By changing the point of consumption for shared content, Scribit makes sharing a productive tool for online sales and marketing.

Scribit offers businesses a simple solution to both drive new visitors through social media and offer a better web site once those visitors arrive by curating relevant information on the web. Businesses can now share high quality content from top tier publishers and create a better, richer, always up to date site. This new traffic and content on businesses ‘web sites will drive increased sales and revenue.

WCG

60 Francisco Street
San Francisco, CA, 94133
wcgworld.com

Jim Weiss, Chairman, CEO
Bob Pearson, President
Tony Esposito, CFO

WCG believes social media and analytics are essential components in modern communications. The firm’s dedicated and experienced professionals are industry leaders in driving education and behavior change at all levels.

Every aspect of WCG’s work — strategy, engagement and policy — is grounded in research and analytics. Those key factors produce insights to help its clients identify the right audiences, understand their language and preferences, develop and syndicate content that resonates with them across platforms, and increases share-of-conversation.

WCG knows that as the online and offline worlds converge, success lies in recognizing that “social media” is less about content and more about the context in which a message is delivered, a consumer is engaged or an issue is managed.

Content produced by WCG includes the Common Sense and Pre-Commerce blogs, and Live from Stubbs.

WCG, along with W2O Ventures and Twist Marketing, are part of W2O Group.

WEBER SHANDWICK

919 Third Avenue
New York, NY 10022
www.webershandwick.com

Chris Perry, President, Digital
Stephanie Agresta, Executive Vice President and Managing Director of Social Media
Chris Vary, Executive VP of Digital Program Innovation

Weber Shandwick is leading transformational social media and digital marketing programs for organizations around the world. The firm works to infuse its award-winning Inline strategy – a combination of channels both online and offline that will be most effective in driving advocacy for a brand, issue or company — in real-world, real-time landscapes for clients across all practice areas/industries.

Weber Shandwick is trusted to handle a range of digital responsibilities, including social business consulting programs, digitally-led campaigns and community management for 100+ major household brands. The firm helps clients address new opportunities and threats driven by the blurring intersection of paid, earned and owned programs online.

The growth and success of Weber Shandwick’s Digital practice is grounded on innovative solutions and ideas that engage consumers, stakeholders and other key audiences working with some of the world’s most iconic brands. It has received numerous industry awards and was named a “Top 4 Employer for Social Media Professionals” by Mashable.

Weber Shandwick remains at the forefront of innovation through its proprietary methodologies and applications. The firm launched its social crisis simulator, FireBell, an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, off the-internet environment. It also introduced Content Fusion, an approach that defines an organization’s own unique storytelling ecosystem and driving those stories through a combination of traditional, digital, social media and company-owned channels.

Alan Weiss (back row right) and Al Primo (back row left), Executive Producers of AWP, on the set with the “Teen/Kids News” reporting team.

ALAN WEISS PRODUCTIONS

212/974-0606
myacoub@awptv.com
www.awptv.com

Marilou Yacoub, Vice President

14 Emmy Awards…and a proven reputation for thinking outside the TV set.

We’re innovators who will partner with you to create the most effective and cost-efficient solutions to your video production and website needs.

Even before the luster began to fade on traditional B-rolls & SMTs, we were advising clients to consider alternative options — from social media outreach to independent distribution — that deliver guaranteed viewership.

We produce “Teen/Kids News” which is launching its 10th year. Nominated for a NY Emmy Award, this 30-minute weekly newscast airs on 200 TV stations, including Fox 5 in NYC. School TV programming adds more than 7-million middle & high school students across the country.

Paramount Pictures, NewLine Cinema, GM, Ralph Lauren, Got Milk?, The American Red Cross, Royal Caribbean and Nintendo are just a few of the companies to sponsor program segments.

To pitch stories or to learn about sponsorship opportunities, contact Tania Wilk at twilk@awptv.com.

At AWP, we do it all: award-winning documentaries, (“A&E’s Biography: James Earl Jones”); highly effective fundraising videos (“Jessye Norman Sings for the Healing of AIDS” with Whoopi Goldberg & Elton John), as well as PSAs, B-roll Pkgs, Training & Corporate videos. We also excel at web design.

AWP has producers fluent in Spanish and Italian. We regularly produce videos in various languages, including Russian, Mandarin and Cantonese.

… and we’re nice people to work with.

AURITT COMMUNICATIONS GROUP

555 8th Avenue, Suite 709
New York, NY 10018
212/302-6230
info@auritt.com
www.auritt.com

Joan Auritt, President

ACG is a high-quality, results-oriented multimedia production company specializing in electronic and digital PR and marketing services. Staffed by innovative and relationship-focused experts, we customize your project needs with the most cost-effective solutions to increase your brand awareness and to maximize your audience reach. ACG’s “one-stop-shop” approach provides you with the attentive services of a boutique, from creative consultation and media coaching through production and results reporting, every project receives the full focus of our attention.

ACG’s outstanding range of services include: Video Production and Distribution; Media Training; TV Satellite, Radio and Online Media Tours; Integrated Media Tours™; Social Media Campaigns, Blogger Connect and Twitter Parties; Web Videos, Webcasts, Live Video Stream and Event Coverage; Video, Audio and Multimedia News Releases; B-roll Packages; PSAs; Corporate Videos (sales, investor relations, product launches, branding, training and highlight reels).

CAPLAN COMMUNICATIONS

1700 Rockville Pike, Suite 400
Rockville, MD 20852
301/998-6592
Fax: 301/983-2126
ccinfo@CaplanCommunications.com
www.CaplanCommunications.com
Twitter: @CaplanComms

Aric Caplan, President

Caplan Communications LLC is a full-service Washington-DC area PR agency that specializes in public advocacy, legislative strategy solutions and nonfiction book publicity. Our agency possesses extensive experience working with nonprofit advocacy.

Caplan Communications was honored with “O’Dwyer’s Award for Public Communications Excellence” in environmental/public affairs for orchestrating a proactive media campaign that effectively prevented the EPA from “blending” by relaxing safeguards that prohibited the dumping of largely untreated sewage into America’s rivers, streams and lakes.

Caplan provides strategy, messaging and campaign implementation by targeting audiences locally and on the national stage. Clients include Alaska Wilderness League, American Rivers, Defenders of Wildlife, Earthjustice, Environmental Defense Fund, Friends of the Earth, Greenpeace USA, League of Conservation Voters, Physicians for Social Responsibility, National Parks Conservation Association, National Wildlife Federation, Natural Resources Defense Council and others.

CISION

332 S. Michigan Avenue
Chicago, IL 60604
888/422-2667
www.cision.com

Steve Bainnson, VP, Broadcast Sales

Cision (formerly Bacon’s | multivision) is recognized as the innovative leader in providing premium broadcast management applications. The company offers easy-to-use products that allow customers to monitor their brand, watch media coverage, analyze the results and present insights to selective audiences. Cision provides the largest broadcast library in the industry with continuous, comprehensive monitoring of national, cable and all 210 local markets, online viewing of video, broadcast-specific analytics, unprecedented sharing capabilities and convenient preview video functionality. Companies can now optimize their monitoring through the use of our award-winning platform CisionPoint which allows users to monitor their television, radio, newspaper, internet and social media coverage in a single application. In CisionPoint, users can watch a video preview of their broadcast hits, run press reports, share video, analyze results and present findings to stakeholders. Cision also offers DVDs and professionally edited digital clips, transcription services, compilation reels and project-based monitoring to accommodate any range of special requests. If you’re a new customer, mention that you saw us in O’Dwyer’s and get your first digital clip for free.

D S Simon Productions has more than 25 years of partnership with corporate, agency, non-profit and government clients.

D S SIMON PRODUCTIONS

229 West 36th Street, 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
news@dssimon.com
www.dssimon.com

Proudly celebrating over 25 years of partnership with corporate, agency, non-profit and government clients, D S Simon Productions, Inc. is an integrated video production and distribution, broadcast PR and social media video firm. Our headquarters and brand new, full-service HD broadcast TV studio are in New York with offices in Los Angeles, Chicago, and Washington, DC. The new studio offers capability for production of talk shows, corporate video, webcasts, satellite and internet media tours and event broadcasting. It is equipped with three HD cameras, teleprompter, virtual sets, green screen production with multi-city backgrounds and custom sets from an award-winning designer.

Some of the video and broadcast PR services we provide include: Satellite Media Tours (SMTs), B-roll, Radio Media Tours (RMTs), PSAs, and award winning corporate video. Additionally, we’ve created a suite of online media communications services to help you earn media with journalists at websites of newspapers, magazines, TV & Radio stations, along with bloggers and web-only media.

DWJ TELEVISION

17-10 River Road, Suite 2-D
Fair Lawn, NJ 07410
201/445-1711
djohnson@dwjtv.com
mfriedman@dwjtv.com
www.dwjtv.com

Daniel Johnson, President
Michael Friedman, Executive Vice President

DWJ services: Produce Satellite Media Tours on location or in our studio; Handle all media placement needs; Produce and/or distribute and track PSAs; Script, edit and produce video for any kind of platform; Produce live webcasts; Provide video and media placement for conventions and live events; Produce and/or distribute podcasts and webcasts; Produce and/or distribute Audio News Releases; Produce MultiMedia Releases; Set up Radio Media Tours.

DWJ does more than 50 SMTs a year. The location can be exotic — such as an Alaskan mountaintop or Times Square — or on set in a studio. Many are cooperative ventures with multiple products sharing costs and the spotlight.

We document major projects on video, ranging from the development of oil fields to the development of new drugs as well as educational and marketing videos.

We did the first live Webcast available on mobile devices without the need to download any software and were among the pioneers in video podcasts.

Just tell us what you need and DWJ will have a plan (including a script if needed) and a budget on your desk within 24 hours.

GOURVITZ COMMUNICATIONS

875 Sixth Avenue, Suite 1708
New York, NY 10001
212/730-4807 x11
Direct: 310/569-5602
Fax: 212/730-4811
www.gourvitzcommunications.com

Paul Gourvitz, President
Robert Gourvitz, Producer

Broadcast public relations has changed. The blogosphere is equally as important as TV and radio. No company understands this better than Gourvitz Communications. GCI has a dynamic Interactive Media Tour (IMT) division that delivers your content into the editorial space of the biggest websites on the planet including, People.com Celebuzz.com, The Huffington Post, Babble.com, and hundreds of others. We specialize in delivering your message to websites with UVPM over 100,000. If you want your brand to be the talk of the web, Gourvitz can deliver this for you. In 2011, GCI produced over 50 IMTs with a wide array of celebrities including Kate Upton, Kelly Ripa, Jennifer Hudson, Tim Gunn, Molly Ringwald, Michael Symon, Bobby Flay, Jessica Szohr, Hillary Duff, Jennie Garth, Mark Consuelos, and dozens more.

Satellite Media Tours (SMTs) are a vital part of any PR plan and GCI has been producing high quality SMTs for three decades. SMTs are not only in demand from local stations, but a vital part of their daily broadcast schedule. In 2011, GCI produced over 100 SMTs with high quality spokespeople like Rashida Jones, Keyshawn Johnson, Bethenny Frenkel, Angie Harmon, Mia Hamm, Brooke Burke, Stewart Cink, Melissa Joan Hart and dozens others.

Co-Op Satellite media tours are making a big comeback. Like in all PR campaigns talent is the key. Gourvitz only works with spokespeople who the media want to talk to. In 2011, Gourvitz added Elizabeth Werner as our new toy spokesperson. Ms Werner is the world’s foremost spokesperson in the toy world. In 2011, she hosted three Co-Ops for GCI, with each earning over 5,000,000 impressions. For travel clients, GCI uses “The Savvy Traveller” Rudy Maxa. In 2011, we booked 3 highly successful Co-Ops SMTs with Rudy. For technology, GCI uses “The Gadget Girl” Jamie Sorcher. In 2011, Jamie hosted 3 fully booked Co-Ops for Gourvitz — two from the floor of CES and one about Dads and Grads.

GCI also offers editing services. We have four fully loaded final cut edit systems. In 2011, we edited over 50 sizzle and clip reels for clients like: Dolce Gabanna, Max Clarity, Dove, Aruba, Old Spice and more.

GCI now provides full event production. In 2011, we produced 8 events for Electrolux and Frigidaire events, providing lighting, audio and visual displays for each of their events.

When we say we are a full service, hands on, 24 hour production company, we take that seriously. All you have to do is call us or send us a text or an email and you will see why we make that claim.

KEF MEDIA

1161 Concord Road
Smyrna, GA 30080
404/605-0009
www.kefmedia.com
Twitter: @kefmedia
fb.me/kefmedia

Kevin E. Foley, Founder & CEO
Yvonne Goforth-Hanak, Co-President
Linda Buckley, Co-President
Amy Burton, VP, Business Development
Dwight Woods, VP, Media Relations
Jim Ethridge, Dir., Digital Media

The most trusted name in broadcast and digital media services, KEF Media partners with our agency and corporate clients to produce and deliver results that matter.
We have built KEF Media from the ground up over 26 years through long-term relationships based on credibility and honest counsel.

We offer a full range of customized electronic communications services including SMTs, B-roll, PSAs, RMTs, ANRs, Internet Media Tours, secured media, in-market media tours, multi-media press releases, webcasts, podcasts, micro web sites, corporate film and video productions, commercials, special events and much more.
In early 2012, we moved to our new 10,000 sq. ft. headquarters in Smyrna, Ga., just eight miles from downtown Atlanta and 25 minutes from the Atlanta airport. In addition to housing production and media services, we now offer a 1,000 sq. ft. production studio.

KEF Media will once again be serving clients during the 2012 Summer Olympic Games in London. We have worked with sponsors and clients at many Olympic Games cities dating back to 1984. For information on the services we are offering in London contact Linda Buckley.

MEDIA CONNECT

1110 Second Avenue
New York, NY 10022
212/583-2718
brianf@finnpartners.com
www.Media-Connect.com

Brian Feinblum, CMO

Planned Television Arts, a division of Ruder Finn, has been serving clients since 1962. The firm is known for delivering broadcast service to the entertainment, book publishing, healthcare, association, and corporate worlds.

Specialty services include the Satellite TV Tour (15-18 local TV interviews from one location in a single morning), a trade-marked service; national and local television and radio services and the trademarked Morning Drive Radio Tour (guarantee of 20-22 interviews with local and national radio shows in one morning). Our targeted online media campaign generates coverage with influential blogs and top Web sites.

Sample media clients include Jeff Foxworthy, Price-Chopper, Suzanne Somers, Judge Judy, Consumer Reports, People, 1-800-FLOWERS, Motion Picture Association, American Heart Association, AAA, Orbitz, Lonely Planet, Hilton Hotels, Lance Armstrong, President Jimmy Carter, Random House, McGraw-Hill, Warner Books, St. Martin’s Press, and Simon & Schuster.

MEDIATRACKS COMMUNICATIONS

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018
847/299-9500
info@mediatracks.com
www.mediatracks.com

Shel Lustig, President
Reed Pence, VP

Now in its 23rd year, Chicago- based MediaTracks Comms. provides specialized radio and internet audio services to PR professionals, including guaranteed placement radio news releases with broadcasts and streaming on-air, and online. We offer custom feed radio news releases, radio media tours, podcasts and radio PSAs. Our expertise extends to targeted placement in both the Hispanic and African American markets as well.

MediaTracks has experience in a wide range of practices, including healthcare, consumer, corporate, public affairs, high tech and not-for-profit. As producer and syndicator of the award-winning national radio programs, “Radio Health Journal” and “Viewpoints,” MediaTracks maintains contacts at thousands of major stations and networks throughout the U.S. Whether clients need national reach, targeted market placement, or streaming distribution through the internet, MediaTracks can provide the appropriate services for the message. Every project includes writing, production, tracking, verification and reporting, along with oversight by highly skilled staffers who know radio.

MediaTracks produced and syndicated the 40-segment Merck “Milestones in Medicine” national radio series. We also syndicated “A Healthier World,” a weekly national radio series for Pfizer, Inc. Radio media tours with consumer product messages have included the Got Milk “Nutrition Month” campaign, “Child Safety” for Ross Products/Wal-Mart, and CDW’s “Social Media Recruitment.” Our client roster includes AstraZeneca, Alzheimer’s Association, Walgreens, Bayer, Takeda, Eli Lilly, Novartis, MetLife, Genentech, Medtronic, Arm & Hammer, Kraft, Coca-Cola and McDonald’s. We share long-term agency relationships with Burson-Marsteller, Cooney/Waters, Edelman, Fleishman-Hillard, GCI, GolinHarris, Ketchum, Ogilvy, Porter Novelli, Ruder Finn, WCG and Weber Shandwick.

The newscast team producing one of many successful live remote webcasts.

NEWSCAST

526 West 26th Street, Suite 515
New York, NY 10001
212/206-0055
Fax: 212/206-0101
www.newscastus.com

Jim Sulley, President
Jim Gold, Director of Strategic Services

newscast is a unique visual communications consultancy, providing seamless photographic and video production services along with state-of-the-art digital distribution and media relations services. Our award winning photographers, video producers, editors, and experienced media relations professionals possess top-level, national and international press experience. Our resources, combined with global capabilities to produce and distribute content, are what attract professional communicators to partner with newscast.

We work closely with our clients to understand the overall PR campaign strategy and objectives, enabling us to produce video and photos that are powerful across multiple platforms in a variety of formats. newscast’s production capabilities include web video, webcasting, B-roll packages, corporate video, PSAs, SMTs and EPKs.

Our loyal client base ranges from multinational blue chip corporations to boutique PR agencies and they keep coming back to newscast because of the strong visual content that delivers their message on the web, TV or in print.

The newscast team producing one of many successful live remote webcasts.

NEWS GENERATION, INC.

7508 Wisconsin Ave., Suite 300
Bethesda, MD 20814
301/664-6448
sapgood@newsgeneration.com
www.newsgeneration.com
twitter.com/newsgeneration
facebook.com/newsgen
tuninginradio.blogspot.com
Content website: www.radionewssource.com

Susan Matthews Apgood, President

News Generation is a public relations services company specializing in leveraging broadcast outlets to tell our clients’ stories and inform the public about important topics that impact their lives. Radio services include: radio media tours, audio news releases, audio bite lines, public service announcements, radio broadcast alerts, and podcasts. Television services include: satellite media tours and B-roll packages.
Why we rock: We hold ourselves to the highest standards and our unparalleled success rate speaks for itself, as does the satisfaction of our clients who consistently return to us for successful radio and television campaigns.

Our media relations team is the most experienced, knowledgeable and responsive team working in media relations today. Through our long-standing relationships with radio and television reporters, and customized approach, we have the know-how and tenacity to get the best earned placements, reaching the right audiences. All services are available in English and Spanish.

NORTH AMERICAN PRECIS SYNDICATE

415 Madison Avenue, 12th Floor
New York, NY 10017
212/867-9000
800/222-5551
www.napsinfo.com

Dorothy York, President

NAPS is a cost-effective way to tell your story to media outlets across the country. We create feature articles for our clients and send them to 10,000 newspapers, including 8,500 weeklies and 1,500 dailies. Clients receive 100 to 400 placements per release. NAPS also produces Video Feature Releases that are distributed to 1,000 broadcasters nationwide, as well as Radio Feature Releases sent to 6,500 stations across the U.S. NAPS clients include most Fortune 500 companies, the top 20 PR firms, and hundreds of associations and government agencies. Let NAPS create a free proposal for you. Visit www.napsinfo.com for more information.

PREMIERETV

429 Santa Monica Blvd., Suite 300
Santa Monica, CA 90401
310/899-9090
info@premieretv.com
www.premieretv.com

Shayne Fraeke, CEO

For 25 years, PremiereTV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe. We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service. Our clients agree – PremiereTV maintains an astonishing client return rate and our business has grown exponentially through word-of-mouth and referrals alone.

PremiereTV specialties include: Satellite Media Tours, Radio Media Tours, Audio News Releases, On-Air Radio Promotions, B-roll Packages / “Highlight Reels”, ENG crews / Event Coverage, Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PremiereTV’s media relations experts are trusted by the top television and radio outlets, resulting in the best line-ups for your satellite or radio tour. If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a ‘highlight reel’ for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations.

SYNAPTIC DIGITAL

708 Third Avenue
New York, NY 10017
212/682 8300
learnmore@synapticdigital.com
www.synapticdigital.com
www.thenewsmarket.com

Nick Abramovich, CEO & President

Synaptic Digital connects brands with their audiences across relevant channels using the power of video. We are the premier content creation and multichannel distribution platform for brands, organizations and their agencies. General Motors, Honda, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson, Panasonic and others rely on our expert video services, interactive news releases, digital media centers, and thenewsmarket.com, the world’s largest content community for journalists and influencers, to tightly manage their messages across on-air, online, social media and syndication networks. We are privately held and headquartered in New York, with offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.

Our underlying C.O.D.E. for success is: Create Once, Deploy Everywhere. Contact us today for a demo or to learn more.

WASHINGTON INDEPENDENT PRODUCTIONS

1819 L St., NW, Suite 100 Washington, DC 20036
202/638-3400
sue@washingtonindependentproductions.com
www.washingtonindependentproductions.com

Susan Stolov, President

With the advent of social media, compelling video that sends a message or promotes a cause is more relevant than ever. Much has changed in the past decade, and WIP has been at the forefront, offering videos, web videos, PSA’s, and B-roll packages for broadcast TV, webisodes, viral video distribution and social media news release development and distribution.

Since its inception, WIP has proudly produced award winning videos that address a myriad of consumer and safety issues. Our videos have taught people how to sit properly in a car to obtain maximum benefit from an airbag (distributed in every new GM truck), and how to correctly install a child safety seat (produced for the U.S. Dept. of Transportation). We have interviewed wounded warriors in San Antonio, low-income dads in Philadelphia and women fighting AIDS in Puerto Rico.

Our cutting edge videos for corporations, associations, nonprofits and government agencies are viewed by millions — on national and local newscasts, online, in corporate board rooms and at national conventions. Let us show you how to inspire, educate and inform!