450 West 15th Street, 7th Floor
New York, NY 10011
Danielle Dunne, Managing Director
Whether it’s cars or cameras or diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.
Allidura Consumer, as part of the InVentiv Health Public Relations Group, takes an integrated approach to communications, and has expertise in traditional media relations as well as digital and social media and issues management. Combining our deep understanding of what motivates a health-minded consumer with our social expertise, Allidura offers Social @dvocacy, a tailored approach for helping health-driven and health-challenged brands create powerful advocate relationships. In addition, through our Issues 2.0 initiative, we’ve worked with companies that have had their fair share of bumps and bruises — from recalls to regulatory threats to Facebook “bombing” and social activism — to help their brands emerge with more passionate and supportive fan bases.
Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer products and nutritional supplement brands, over the counter and beauty products, and food and beverage companies.
AURITT COMMUNICATIONS GROUP
555 8th Avenue, Suite 709
New York, NY 10018
Joan Auritt, President
ACG is a high-quality, results-oriented multimedia production company specializing in electronic and digital PR and marketing services. Staffed by innovative and relationship-focused experts, we customize your project needs with the most cost-effective solutions to increase your brand awareness and to maximize your audience reach. ACG’s “one-stop-shop” approach provides you with the attentive services of a boutique: from creative consultation and media coaching through production and results reporting, every project receives the full focus of our attention.
ACG’s outstanding range of services include: Video Production and Distribution; Media Training; TV Satellite, Radio and Online Media Tours; Integrated Media Tours; Social Media Campaigns, Blogger Connect and Twitter Parties; Web Videos, Webcasts, Live Video Stream and Event Coverage; Video, Audio and Multimedia News Releases; B-roll Packages; PSAs; Corporate Videos (sales, investor relations, product launches, branding, training and highlight reels).
450 West 15th Street, 6th Floor
New York, NY 10011 USA
Jeanine O’Kane, US Managing Director
David Kane, EU Managing Director
Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.
With a dynamic and collaborative team in New York, Washington, Los Angeles, and London, B2 provides clients with global reach and fully integrated services. Biosector 2, as part of the InVentiv Health Public Relations Group, delivers unmatched perspective, creative know-how, and a truly integrated approach to communications.
At Biosector 2 our main goal is to create measurable behavior change for our clients’ most important stakeholders. Our track record reflects the systematic approach we take for all of our clients’ business needs. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.
CHAMBERLAIN HEALTHCARE PR
450 West 15th Street, Suite 405
New York, NY 10011
Christie Anbar, Managing Director
Chamberlain is a healthcare public relations company serving the healthcare sector exclusively. For more than 20 years, Chamberlain has worked to redefine and shape the standards by which health information is communicated. As counselors in this complex and evolving environment, we are passionate about translating science into meaningful messages that empower and inspire our audiences to take action and make informed decisions about their health. Chamberlain’s diverse client roster represents several sectors in healthcare — from leading Fortune 100 & 500 pharmaceutical companies, to nonprofit organizations, to biotechnology and medical organizations.
At Chamberlain, we offer a complete suite of media services to reach target audiences through appropriate channels — fully matched to today’s technological and geographic realities.
Chamberlain has deep relationships in healthcare and business media, and its media experts do more than pitch and place; they provide expert counsel that ensures results. Every account team is trained in social media and understands when and how to use it appropriately and successfully in the healthcare environment.
Outside of traditional and social media, Chamberlain’s credentials include Brand Communications, Corporate Communications, Market Access, Advocacy Relations, Data Strategy and Management, Public Affairs, Message and Content Development, National and Grassroots Programming and Issues and Crisis Management.
Chamberlain is part of the InVentiv Health Public Relations Group.
CHANDLER CHICCO AGENCY
450 West 15th Street, 7th Floor
New York, NY 10011
Tracy Naden, US Managing Director
Julie Adrian, Managing Director, LA
Heather Gartman, Managing Director, DC
Cori Hollenbach, Managing Director, UK
Chandler Chicco Agency (CCA), as part of the inVentiv Health Public Relations Group, is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.
CCA sets the standard in delivering best-in-class communications in a collaborative, flexible environment where creativity reigns and clients come first. Highly valued as a natural extension of clients and winner of PRWeek’s 2014 Healthcare Campaign of the Year, the CCA team is passionate about their work and proud to be making a real difference in people’s lives.
Taking an integrated approach to communications, CCA prides itself on its competency for both media relations and digital and social media. Our media specialists and digital strategists are second to none. They don’t just know media, they also know the specific needs and vulnerabilities of individual clients, as well as the client’s business goals. For more than 15 years, CCA has helped clients around the globe plan strategic campaigns, develop creative and effective tactics, conduct proactive outreach, handle incoming media queries, respond to looming or full-blown crises, and manage all aspects of media in the global arena. Our deep experience in traditional healthcare communications and commitment to excellence informs our understanding of digital and social media trends and how they can be appropriately leveraged and executed for pharmaceutical companies. Our approach ensures that our recommendations, in both the traditional and digital cases, are strategic, balanced, informed and achievable.
CCA is fully integrated globally with operations in New York, Washington, Los Angeles, London, and Paris, and is supported by inVentiv Health, Inc., a pure-play global network spanning 45 markets. The network is truly best-in-class and, through ongoing collaboration and knowledge sharing, stays one step ahead of the local and regional social, economic and policy trends to ensure the delivery of integrated communications solutions for clients who seek global reach while demanding local relevance.
130 E Randolph St., 7th Floor
Chicago, IL 60601
Peter Granat, CEO
Cision, which recently merged with Vocus and Visible Technologies, is a leading media intelligence software company that integrates social media monitoring, enriched data analytics and customer engagement into a single platform. Its social media monitoring capabilities allow brands to see what people say about their products, industry and competitors across more than 150 million blogs, social networks, forums, opinion sites and top video- and image-sharing sites in real-time. Brands can manage all their social profiles from one place, proactively respond to customers, interact with their industry’s top influencers and identify and nurture quality leads with Cision’s social engagement tools. Cision also offers unmatched media analytics — such as geo-segmentation capabilities, sentiment support in 11 languages, and the ability to measure and evaluate social activities directly impacting business — and customizable reporting for stakeholders. Its Social Analytics API access simplifies the process of combining social data with other marketing and business intelligence — whether it’s for tracking daily engagement or monitoring a campaign’s results.
COOPERKATZ & COMPANY, INC.
205 Lexington Avenue, 5th Floor
New York, NY 10016
Ralph Katz, Principal
Anne Green, President / CEO
CooperKatz & Company, Inc. is highly-regarded for its strong strategic and creative credentials. It offers full-service public relations, digital and creative services capabilities to a national client base across industry sectors.
The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute social media and digital strategies. CooperKatz takes an integrated approach to digital work as part of every client engagement.
Capabilities include: conversation monitoring; influencer engagement; social channel development; community management; content marketing; campaign execution; video production; SEO; social monitoring and analytics; online issues management; and more. The agency has executed award-winning digital work for such clients as Coldwell Banker Real Estate, National Fire Protection Association, Otis Elevator Company, Petfinder.com, Polar and more.
CooperKatz has won numerous industry awards, including “Best Agency of the Year” in its size category from The Holmes Report and “Best Places to Work in New York City” from Crain’s New York Business.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park,
New York, NY 10018
12400 Wilshire Boulevard,
Los Angeles, CA 90025
Thomas F. Coyne, CEO
Rich Lukis, President
Kevin Lamb, Senior Vice President, Digital
Marie Baker, Vice President, Social Media
The end goal for any brand in today’s dynamic digital communications marketplace is conversion — whether in perception or purchase. The accelerating convergence of social media with digital platforms, new and emerging technologies and the insights they reveal, enables brands to create that conversion in ways never before imagined.
As expert communications strategists and master social storytellers, we partner every day with high profile enterprises, including Disney, Novartis, Shell, VTech and GE to enable brand-oriented social and digital narratives — with consumers, among consumers and between consumers — that translate to greater awareness, reputational impact and consumer activation.
Where past attention was focused on chasing the social platform of the day, tomorrow’s social landscape is far more fluid and dynamic, blending online and offline engagement, consumer technologies that enable a greater depth of engagement and activation, and empowered consumers that live at the center of it all, crafting their own personalized social experience with brands based on content, context and relevance. We work closely with brands to define the social customer journey, understand the needs of the customer, and counsel brands on creating the optimum social ecosystem and experience that fills those needs and provides value to their consumers.
We partner with brands to advance and advocate for social and digital strategy within their corporate organization, developing enterprise-level Centers of Excellence in social and digital to establish foundational structure and social media strategy on which to build brand success. We work closely with brands to create custom influencer networks that enable long-term relationships of value with key social conversation leaders. We manage daily engagement, content strategy and social communities for numerous high profile brands, applying our expertise on the latest digital technologies, social platforms and digital behaviors, ensuring consumers experience engagement with brands that is authentic and valuable. And we work with brands to gather, interpret and apply analytics to not only evolve the social storytelling, but also to translate the value of social strategy to senior leadership.
At the end of the day, our partnerships with clients are rooted in the signature style of breakthrough creative thinking and high touch client service that has made Coyne one of the leading independent agencies, and that category leading brands insert with confidence into their strategic marketing ecosystem.
D S SIMON PRODUCTIONS
229 West 36th St., 9th Floor
New York, NY 10018
D S Simon offers a proprietary platform for digital media and blogger placement. The firm boasts an award-winning video creative team and has an industry leading approach to earning media results. Fortune 500 companies, leading brands and non-profits partner with D S Simon for help communicating in the digital space and on television.
Founded in 1986, the firm was a pioneer in video production and distribution to the media as well as satellite and Internet media tours.
The company’s headquarters and HD Broadcast studio are in New York with offices in Los Angeles, Chicago, and Washington, DC. Its award-winning video blog www.vlogviews.com receives more than 150,000 hits per month. For more information visit the D S Simon website at www.dssimon.com.
245 Park Ave., 39th Fl.
New York, NY 10167
Emily Simmons, Social Media Director
Chatter about your company is happening across the web; why not join the conversation?
Feintuch Communications offers a comprehensive solution for companies looking to enter the social media realm or to enhance their existing presence. Each program is designed to support the company’s business objectives and PR goals. Programs include an analysis of the current industry landscape and competitors; a calendar of planned updates; content creation; community building/management; and measurement.
We work with companies to develop public relations and social media policies to fit the company’s unique culture and business objectives. We offer customized social media training to educate employees about the policy and how to maximize business opportunities through social media channels.
We are believers in success through intelligence. Whether your company is just getting started with social media or is ready to bring its current program to the next level, we can help you more effectively communicate to your critical audiences.
301 East 57th Street, 4th Floor
New York, NY 10022
Noah Finn, Managing Partner
At Finn Partners, our 45 person, full-service digital team is made up of designers, developers, videographers, researchers, and social strategists who are dedicated to building the best digital and social programs, greatly influenced by research and analytics to map out brand goals.
We take an integrated approach to social media, using it to build a brand through community development across platforms, while also extending to public relations, marketing, and sales objectives in a manner that is socially digestible. We also integrate paid media, both online and off, to augment earned media and organic engagement.
Our experience ranges across industries, with clients such as the Verizon Foundation, Hyundai Hope On Wheels, IEEE, Hotels.com, Blue Cross Blue Shield of Michigan, the Jamaica Tourist Board, and Jamba Juice.
The hallmark of our team is its ability to effectively blend innovative, strategic thinking and creative communications practices to enhance our clients’ success. This is exemplified through our long client relationships and our wealth of industry awards. No matter what your digital need may be — you can count on our team to deliver.
FRENCH | WEST | VAUGHAN
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice
President / Director of Client
Services / Principal
French | West | Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 87 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.
FWV is home to one of the nation’s top digital services practices. A leader in launching award-winning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to drive valuable, relevant lead generation and fan growth, as well as stimulate product trials, influencer and targeted audience awareness and conversions on behalf of some of the world’s foremost companies and brands, including: Wrangler Jeans, Riders by Lee, NATHAN, Calligaris Home Furnishing, Moe’s Southwest Grill, Pendleton Whisky, Tweetsie Railroad, Wilmington and Beaches CVB (N.C.), NC State University, the International Gemological Institute (IGI) and MOVES Magazine.
Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media planning, our digital marketing experts help clients better understand, navigate and utilize existing, new and ever-changing communications platforms. Capabilities include: integrated research and strategy; online communications planning; creative web development including website design, online video and interactive advertising; social media content creation; word-of-mouth, social and viral marketing campaigns; SEO; and paid online, social and search advertising. FWV has established and continues to maintain authoritative brand presences on both mainstay and emerging social platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Vine, YouTube, Tumblr and more.
FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online and social authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over-month; increasing brand affinity, reach and purchase intent for specific products; and creating emotional connections with consumers, all while delivering targeted reach in scalable and measurable ways.
1 Brook Street
Watertown, MA 02472
Phil Greenough, President, Founder
At its core, your business thrives because it makes your customers’ lives better — and at Greenough, we put this simple fact at the center of all our social content. We start with research: our tightly integrated content and social teams delve deep into your target audiences, parsing their interests, usage habits and even sense of humor. We then align our audience data with your business objectives, using our content-first methodology to produce strategic campaigns that provide real value to your audience — and, by extension, your business. Finally, we integrate all of our social content, including paid social strategy, into an overall brand story supported by outcome-based metrics that clearly demonstrate ROI.
JSH&A’s social strategy for Manwich increased purchase intent through leveraging bloggers, celebrities and Twitter to remind moms that Manwich is a winning mealtime solution.
2 TransAm Plaza Dr., Ste. 450
Oakbrook Terrace, IL 60618
Jonni Hegenderfer, Jim Kokoris, Cheryl Georgas, Partners
With 25 years of experience, JSH&A is a Chicago-based marketing communications agency that helps leading CPG brands drive consumer awareness, engagement and advocacy by creating integrated PR and social media programs that deliver high-impact results.
Named a top Consumer Marketing Agency of The Year, JSH&A has won multiple awards for creative campaigns and strategic influencer engagement programs executed on behalf of clients like ConAgra Foods, Beam Inc., Master Lock, Safest Choice Eggs, Bosch Tools and Dremel.
Our social media capabilities include: blogger and influencer engagement, social media strategy, channel management, content strategy and creation, and social listening and reporting.
Whether it’s developing a social strategy for the launch of Reddi-wip’s Facebook presence, rallying social influencers to talk about how they took back Monday dinnertime with the help of Manwich or helping Master Lock launch a year-long cause-related social media campaign benefitting the American Red Cross, we deliver strategic, results-driven programs.
19 West 44th St., 6th Floor
New York, NY 10036
Liz Kaplow, Founder and CEO
For more than two decades, Kaplow has been changing conversations and helping consumers fall in love with our clients’ brands. Our integrated programs for world-leading companies fuel consumer conversations, wherever they occur.
Kaplow was built on authentic storytelling, and that has never been more relevant than today when brands are speaking directly to consumers. Our creative ideas disrupt, amuse and educate consumers at every touch point.
Our approach to social media is driven by insight, imagination and initiative. We start by carefully listening to what consumers are saying about our clients’ brand and competitors across social platforms. Then, we use boundless creativity to develop digital strategies that meet business objectives with measurable ROI. Finally, we apply with flexibility and initiative.
We take an integrated approach to digital planning — working hand-in-hand with PR, communications planning and paid efforts — to ensure we reach consumer and influencers at every touch point. Our best-in-class digital and social media campaigns win awards and deliver results.
New York, NY
Joan Cear, Senior VP
Rick Cristol, President
Jill Hronek, Director
Debra Berliner, Senior VP
The single greatest threat in social media is the perception that you don’t listen to your audience. At Kellen, we help you address this and other critical issues that will determine success or failure in social media: what are the relevant business objectives; how can you add value to the online conversation; what platforms will be the most productive; how do you establish appropriate KPIs and track, measure and report your results.
From digital gap research to strategic execution, our digital offerings are based on advocating for and communicating on behalf of not only individual brands and companies, but entire industries ranging from food & beverage, construction, healthcare and science to media, professional services and non-profits.
Our capabilities as a single source for digital and brand asset development, public relations, issues management and event promotion, enable us to provide creativity and consistency while delivering results. Our client programs flow from ideation, strategy and positioning through to online media, social communities and traditional media.
L.C. WILLIAMS & ASSOCIATES
150 N. Michigan Avenue
Chicago, IL 60601
Kim Blazek Dahlborn, President and CEO
Shannon Quinn, Executive VP
Social media is no longer a tactic, rather an integrated part of almost every public relations and communications plan. It’s essential to consider the wide array of social channels as vehicles to reach a desired audience.
L.C. Williams & Associates (LCWA) offers expertise in social architecture designed to make an impact on business goals and objectives. We build customized, well-rounded campaigns that make the most of social channels and spur audiences into action. From building buzz via online activations to leveraging available channels to inspire, reinforce messages and establish brand leadership, we approach the social landscape with a critical eye toward business impact.
Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.
Our staff is immersed in social media and considered leaders in the industry, participating in educational sessions, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients American Academy of Sleep Medicine, First Alert, Lehigh, Oster Professional, Snow Joe, Trex and more.
16 E. 34th Street
New York, NY 10016
Ken Makovsky, President & CEO
Headquartered in New York, with an owned office in Washington, D.C, Makovsky is a leading global independent integrated communications consultancy, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media.
Makovsky has specialties in Health, Financial & Professional Services, Technology and Energy & Sustainability. Our services include public relations, digital branding, social media, crisis communications, change management and investor relations.
In 2014, Makovsky won 39 company and campaign awards including the Bulldog Stars of PR Awards for “Agency Professional of the Year,” and the American Business Award for “Marketing Campaign of the Year” for health services and insurance. The firm has also been recognized for its “Overall Web Design” by the American Business Awards, “PR Firm of the Year” by PR News Elite Awards, “Healthcare Agency of the Year” by The Holmes Report, and was ranked as one of the “Top Places to Work in PR” by PR News. The firm also won a PRSA Bronze Anvil, three PRSA Big Apple Awards, the Financial Communications Society Portfolio Award for client campaigns and multiple Gold, Silver and Bronze Stevies.
Makovsky is also the founder of IPREX, the second largest worldwide corporation of independent agencies in more than 30 countries and 40 US cities.
550 N. 3rd Street
Burbank, CA 91502
John Libby, President
Greg Martin, Vice President, Sales
Anthony Ruggiero, Vice President, Sales
MediaMax Online (MMO) provides everything the PR Professional needs for a successful online press room, with unique distribution services for electronic press kits, promos and PSA’s, as well as unsurpassed traditional and social media monitoring for the Entertainment, Sports, Automotive and Retail industries.
With more than one million broadcast-quality downloads annually, EPK.TV is the preferred distribution service of entertainment studios, networks, agencies and media outlets. EPK. TV hosts and distributes electronic press kits to over 30,000 media outlets and press — making EPK. TV the most effective method of EPK distribution in the industry.
Daily Buzz leads the industry in media monitoring for TV and motion picture studios, PR agencies, and professional sports organizations. Daily Buzz has built a reputation of exceeding the high standards required to measure, organize and share content with publicists, management, talent and filmmakers. Daily Buzz employs professional media coordinators and incorporates layers of technology to deliver accurate, edited and analyzed breaks that meet the quality and timely needs of our clients.
MMD.TV Managed Media Distribution provides end-to-end post production services, along with Dedicated Workflow Specialists to manage clients’ digital media assets. With MMD.TV, clients can host short and long form videos, images and documents in customized, branded portals.
304 Park Avenue South, Fl. 8
New York, NY 10010
Mitzi Emrich, Chief Social Media Strategist
Customers are becoming more informed, connected and active —and they have the tools and motivation to take control of their interactions with brands. As a result, they no longer want to passively receive news — they want to be part of the story and share their own views in unique and personal ways.
Enter MWW — we know how to navigate the biggest social networks or the smallest niche communities for our clients. MWW is a leading independent mid-sized communication and public relations firm with nine offices in the US, one in London, and affiliate partners in key markets across Europe and the Americas. Successful social marketing and engagement strategies are rooted in brand immersion, detailed information gathering, consensus building, and brand value definition. MWW helps clients plan and implement strategic roadmaps that detail the most effective efforts to pursue in the months and years to come. We deliver social media experiences and engagement opportunities that shape perceptions, mitigate risks and inspire customers and stakeholders to act.
In a time when organizations are defined by communities of enthusiasts, voices of detractors and influential voices both on-and offline, we harness the power of digital and social strategy, compelling content creation and distribution, great design and continuous measurement to build movements. The MWW social media practice brings together storytellers, brand specialists, community managers, paid media innovators and analysts who work in synergy with creative designers, marketers, and public relations experts. Our collaborative spirit means we deliver compelling programs that engage stakeholders in expected ways, bolstering reputations and boosting bottom lines.
Let us help you navigate the digital and social world in ways that are most effective for your brand. Let us help you Matter More™.
470 Park Ave. South
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Jackie Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Peppercomm is an award-winning strategic marketing and communications firm headquartered in New York City with offices in San Francisco, Boulder and London that listens first, last and always. We pride ourselves on listening to our clients’ needs as well as the wants and needs of their various audiences. That focus on listening before engaging (or creating) inspired not only our tagline: “Listen. Engage. Repeat.” but our strategic approach.
Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touch points. Our clients range from major household names and elite luxury brands to some of the world’s largest and highly regulated professional and financial services and industrial organizations. We have helped clients reposition and rebrand; launch entirely new brands and position global brands in the U.S. market; build websites and social strategies; launch content strategies; create brand experiences; drive executive visibility; prepare for and mitigate crises; engage key audiences and ultimately deliver results for our clients.
PIERSON GRANT PUBLIC RELATIONS
6301 NW 5th Way
Ft. Lauderdale, FL 33309
Maria Pierson, CEO
Jane Grant, President
High Impact Digital, a division of Pierson Grant Public Relations, is composed of early adopters with over ten years of skilled Internet marketing experience. The division specializes in social media marketing, search engine optimization, brand monitoring and Web development designed to integrate online and offline PR.
High Impact Digital crafts winning social media strategies for national and regional companies such as Show Management and the Fort Lauderdale International Boat Show, as well as law firms, real estate developers, restaurants, luxury products and other businesses seeking to connect with customers and enhance their Web-based marketing. Working together with Pierson Grant publicists, High Impact Digital delivers creative thinking, thoughtful execution and measurable results, employing the best practices in digital marketing.
To increase gift-card sales for Guerlain Spa New York, Quinn conducted a Facebook advertising campaign that doubled the fan base and spiked
sales by a dramatic 68% increase.
48 West 38th Street, Penthouse
New York NY 10018
407 Lincoln Rd
Miami Beach FL 33139
Florence Quinn, President
Direct: 212/868-1900 x223
We have a contrarian approach to social media. We put quality over quantity. Social media should elevate the brand and never be pedestrian.
Currently social media serves four purposes — driving sales, customer service, customer reviews and brand communication.
Regarding the latter, great social media amplifies and underscores the brand. Everything flows from the brand DNA to the blog, the voice of the brand, before it is communicated across the social-media platforms. It takes a certain level of sophistication to get it right.
In the world of customer reviews, more brands should allow them. Absence this in the travel industry, TripAdvisor is the go-to site for reading and posting reviews. We advise clients on how to work with its all-important rankings, and we send staff to TripAdvisor master trainings.
We work with celebrities, trendsetters and influencers to connect brands to consumers at an emotional level as well as to extend the client’s reach. When we invited Boo, the World’s Cutest Dog, for a sleepover at an Affinia hotel in exchange for Facebook posts, we reached Boo’s 6-million Facebook fans with Affinia’s dog-friendly message. One fan wrote, “I want to take my poodle to that nice hotel.”
Social-media partnerships with influential brands amplify the client’s standing and its reach. Our Pinterest contest for JW Marriott Resorts with Nordstrom promoted the resort brand’s wedding and honeymoon message to the retailer’s expansive social-media audience, produced $24,000 in revenue and increased Pinterest followers by 500. It was named a Best Digital Marketing Campaign by Luxury Daily.
Sometimes we use online advertising to achieve a goal. To increase gift-card sales for Guerlain Spa New York, we conducted a Facebook advertising campaign aimed at users within a close radius who follow like-minded, luxury brands. Within a month we doubled the spa’s fan base and spiked gift-card sales by a dramatic 68% increase.
An untapped area of social media – the “fifth dimension” — is to create elevated guest engagement. Elevated means giving meaningful voice to consumers. We are helping the Artezen, a very unique hotel rising in downtown Manhattan, create a first-ever, interactive guest program that will play out in social media and onsite.
Social media is not for every brand. In the world of ultra-luxury residential real estate, a magazine-quality blog is often all you want. Owned blogs and magazines turn a brand into a media platform, a key strategy for telling the brand story and generating opportunities for all kinds of partnerships.
Our social media campaigns have won major awards, including the coveted PLATINUM AWARD (Best of the Golds) at the annual, black-tie HSMAI Awards (the Oscars of travel marketing).
950 Third Avenue, 7th Floor
New York, NY 10022
Amy Binder, CEO
Chris Gee, Chief Digital Officer
At RF|Binder, we believe that widespread adoption of social media has permanently changed the world of communications, transformed audiences into publishers and expanded the influence a peer can have on the decisions of those they are connected to. Now that mobile has finally eclipsed the desktop as the primary way audiences access digital content, our clients are increasingly searching for newer, more efficient ways to connect with key audiences.
We advise our clients to think of social media as they would a dinner party — the same rules apply. You would never show up an hour late to a dinner party and then proceed to talk about yourself the entire time. Unfortunately this is how many brands behave with their social media efforts!
At RF|Binder we help our clients to enter online communities by first listening to the conversation taking place, then engaging, and ultimately adding value. Only then can they EARN their way into consumer’s newsfeeds as well as onto their mobile phones and eventually into their hearts.
Our team’s unique blend of art and science allows us to marry creative intuition with cutting edge analytics. We begin every assignment by gaining a deep understanding of the client’s true digital footprint, starting with two WHOs, a WHAT and a WHERE. WHO are the influencers? WHO are the audiences? WHAT are they saying? WHERE are their conversations happening?
These powerful insights fuel every aspect of how we help clients, from overarching strategy to our recommendations for content. We help to strengthen the target audience’s emotional connection with our clients’ brands while also ensuring that all communications and messaging are on-point and on-brand. In short, we iterate, learn, and optimize results on a continuous basis.
Our team, powered by the Knowledge & Insights Group, actively listens to key online communities, and knows how to leverage our traditional, digital and social channels to deploy an early response to any emerging developments that can impact the brand (either positively or negatively). From there our digital strategy group develops and delivers fun, engaging content strategies that tell our clients’ stories and build brand advocates.
The group’s services include bespoke digital and social media strategies, multi-channel content marketing strategies, online rapid response, digital brand advocacy, advanced data analytics, quantifiable social media ROI, program measurement and analysis. Our clients run the gamut from venture-backed start up to global multinational corporations including edX, Talenti, Abine, Wines of Germany, Johnson & Johnson, McGraw-Hill, Loews, and Dunkin’ Donuts.
Rogers & Cowan / Black Sheep Social Media created shareable assets for Bertolli that leverage trending, hashtag #makeamoviehealthy.
ROGERS & COWAN
Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan is the leading entertainment marketing communications agency with offices in Los Angeles, New York, Atlanta, Nashville and South Florida. It is also the first entertainment firm to build an in-house social media practice to meet the evolving needs of our corporate brand clients. Our highly experienced team of professionals is at the forefront of the social media spectrum creating overarching digital strategies for brands implementing multi-platform communications, designing and executing comprehensive, integrated social media campaigns and creating influencer and content marketing programs for a diverse roster of clients.
As innovators in navigating the world of social media, we offer clients knowledge, insight, relationships and a deep understanding of the constantly evolving social media sector to assist in developing and executing integrated communications strategies. Our team creates and implements customized campaigns for start-up companies seeking to build awareness in the digital, social and mobile worlds as well as established brands seeking to utilize social media solutions to engage with consumers on a deeper level. Whether we are targeting influencers, engaging fans directly, or driving home a brand’s message, Rogers & Cowan helps influence the way our audiences think about a brand while nurturing and building ongoing dialogue. When it comes to digital communities, we identify the influencers who matter to our clients and build relationships that benefit both the consumer and the client.
Our clients and projects have included Rdio, Target, 505 Games, GRAMMY Awards, Swarovski, Kabam / Wil Wheaton partnership, Kabam / Marvel Contest of Champions social media influencer campaign, Bertolli content amplification, Viggle app launch, Haunting Melissa app launch, Avon Voices online global talent search, Lancôme Latin influencer event, Sony Pictures Home Entertainment Ultraviolet platform and app, Coca-Cola Th(RED) social game and Scion Reinvent the Wheels web series, among others.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Michael Schubert, Chief Innovation Officer
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios
In today’s hyper-connected world, all communications are social. As one of the first agencies to establish an in-house digital practice — RFI Studios — in 1999, Ruder Finn has a longstanding heritage and extensive experience in leveraging digital and social platforms to engage key stakeholders. With RFI’s global team of strategists, storytellers, designers and technologists in New York, China and San Francisco, we use a multichannel approach to tailor and optimize stories across earned, social, owned and paid channels to meaningfully engage with the end-user.
At RFI Studios, digital strategy isn’t just social. We create integrated platforms for mobile, social and .com as a means to enhance strategic digital storytelling, build engaged communities, activate audiences and provide meaningful metrics to measure success and return on engagement. We marry data-driven insights, to make sure our stories connect, with influencer mapping, to ensure we’re reaching the right people through the right channel. We are anchored in rigorous user experience research and execute (and re-calibrate) based on real-time metrics.
With a consistent focus on digital content and strategy, Ruder Finn and RFI Studios provide clients with a range of differentiated offerings from our ability to create digital builds in-house to social and real-world activations across all existing channels, including paid. Our breadth of expertise includes managing social communities, developing mobile apps, creating progressive digital tools, implementing geolocation and gamification, developing meaningful and engaging content, identifying and building relationships with key digital influencers, and utilizing both big and little data. Additionally, we have extensive experience working with clients on internal engagement programs which includes development of enterprise-wide collaboration platforms. Our capabilities also include a dedicated health and wellness digital offering to help clients navigate the regulatory complexities of engaging with patients via digital channels. Blending traditional PR and digital expertise, Ruder Finn takes a holistic approach to helping clients create meaningful content, bring their story to life digitally and optimize the potential to go viral.
SACHS MEDIA GROUP
114 S. Duval Street
Tallahassee, FL 32301
Ron Sachs, President & CEO
Sachs Media Group is a leader in building effective outreach, awareness and marketing campaigns, and is routinely ranked as one of the top 100 public relations firms in the nation and among the top PR firms in Florida. As an integrated communications firm, we have broad capabilities, including award-winning public relations, public affairs, web and graphic design, social/digital media and video production.
Sachs Media’s digital division matches expert knowledge of the social arena with top-quality implementation. As the social web gets more congested every day, we provide results that break through and reach optimal audiences. Our team has worked with hundreds of brands across the country to create premium social media experiences, earning top industry accolades along the way. Whether creating new social communities from scratch or utilizing existing outlets, the Sachs Media team understands the best means for creating an engaging digital experience.
At Sachs Media Group, the difference is results.
Member of the Worldcom Public
2 Oliver Street, Suite 402
Boston, MA 02109
Joan Schneider, Chief Executive Officer & Founder
Phil Pennellatore, President
Since 2004, SA has been a leader in social media, digital influence and engagement. We are constantly evolving our social advocacy and digital influence practice to help clients navigate the shifting landscape and harness the organic impact of powerful social networks that complement paid and owned media.
At SA, our fully integrated approach starts with building listening programs, refining messaging, curating content, identifying and engaging influencers, developing creative and compelling program concepts, and cultivating conversations that build relationships and foster advocacy. We help brands stand out in social media and use digital technologies to grow businesses from start-ups to Fortune 500 companies.
Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit www.schneiderpr.com.
SPECTRUM SCIENCE COMMUNICATIONS
2001 Pennsylvania Avenue, NW, 2nd flr.
Washington D.C., 20006
7 World Trade Center
250 Greenwich St.
New York, NY 10007
Carlen Lea Lesser, SVP, Digita
Justin Kohut, Director, Digital Insights and Strategy
Spectrum is at the intersection of science and storytelling, creating powerful and game-changing conversations for our clients and audiences. Our experienced teams carefully dissect conversations to generate social intelligence aimed at finding meaning and context. We use our understanding of these interactions to develop communication strategies that advance the client’s mission — from the web to the wire. By asking the right questions that lead to meaningful results, we build compelling initiatives for clients, powered by the community at large. From blockbuster drugs to breakthrough vaccines and everything in between, Spectrum is privileged to share science stories with the world every day. Learn more at spectrumscience.com.
909 Third Ave.
New York, NY 10022
Chris Perry, President, Digital
Weber Shandwick is a global leader in digital communications and content marketing. The firm incorporates the fundamentals of social media throughout the organization — connecting, conversing and collaborating to address new opportunities and issues. At the heart of the firm’s work is the “incite idea,” a creative trigger so powerful that it drives ongoing advocacy and engagement for clients across all practice areas/industries.
Weber Shandwick is trusted to handle a range of digital responsibilities, including social business consulting programs, digitally-led campaigns, brand media programs and community management for 200+ major household names. The firm helps clients address new opportunities and threats online, using data throughout to plan and assess program impact. The firm has a wide array of digital products and service offers, including a social crisis simulator, firebell, an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, off the-Internet environment. In 2013 the firm launched Mediaco, a leading-edge consulting and production capability that helps all companies become media companies.