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2016 Buyer's Guide To PR Products & Services Plus Crisis Comms.

O'Dwyer's January PR Buyer's Guide & Crisis Communications Magazine O'Dwyer's January PR Buyer's Guide & Crisis Communications Magazine

Jan. '16 PR Buyer's Guide & Crisis Communications Magazine (PDF)

Main Index of Issues

January would not be complete without our annual PR Products & Services Buyer’s Guide and special issue on crisis communications. We examine 2015’s biggest winners and as well as the top PR blunders of the past year.

View online version of our Annual PR Buyer's Guide

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Firms Specializing in Crisis Communications


1166 Avenue of Americas, 4th Floor
New York, NY 10036

Ronn Torossian, Founder & CEO

5W Public Relations, a Top 20 Public Relations firm based in New York City, specializes in high profile issues and crisis management for companies and individuals faced with the unanticipated challenges in the marketplace.

5WPR has worked across the spectrum of crisis issues from IPO’s to business and personal litigation, from product recalls and trade disputes to environmental problems, warranty and product liability claims, executive related scandals, misinformed publics, sexual harassment and sexual discrimination cases, labor issues, criminal indictments and a variety of sensitive domestic and international political issues.

In addition to traditional crisis communications, we are also skilled at navigating a digital crisis. Leveraging our experience in Online Reputation Management, we can craft a comprehensive SEO rich program to positively impact your reputation to quickly mitigate a negative story’s impact on Google search results.

Our crisis clients trust our expert counsel, as well as the confidential way in which we handle their communications.


New York: 212/371-5999
Houston: 713/343-0427
Los Angeles: 213/630-6550
San Francisco: 415-/926-7961

James Abernathy, Chairman & CEO
Chuck Burgess, and Tom Johnson, Co-Presidents

AMG is a strategic communications firm with more than 30 years of experience advising U.S. and international organizations through times of change. We distinguish ourselves from our peers by focusing on partnering closely with our clients to understand an organization’s business, culture and goals to achieve results. We offer a breadth of services to achieve success in all assignments. Our professionals operate in six disciplines: corporate and financial public relations, investor relations and shareholder activism, transaction communications, crisis management, initial public offerings, and corporate restructurings and bankruptcy. AMG is a founding member of the AMO network, a partnership of leading strategic communication consultancies in the financial centers of Europe, Asia and North and South America.

Our crisis management approach is practical and sometimes unconventional. It has produced tangible and lasting results for clients and crisis victims. Crises are unexpected. They can do great harm, but they can be managed. Our crisis management experts assist clients when unplanned circumstances threaten the public perception and financial standing of their businesses. We offer support to clients in all phases of crisis planning and response by advocating a crisis preparedness discipline that involves identifying areas of vulnerability, establishing procedures, training spokespeople and agreeing to broad principles of crisis conduct.


210 E. Pearson, Suite 4A
Chicago, IL 60611
Fax: 847/423-2443

Laurel Kennedy and Paula Hahn, Principals

Blink is a crisis communications company for food channel organizations. We manage food chain issues from “seed to store”: consumer reaction, health/nutrition, packaging, responsibility and more.

Our difference?

Blink starts immediately. We’re rooted in agricultural and crisis experience. Blink principals work at your side. No hand-off to junior people. Blink lets you sleep at night. Products like Reputation Current Ratio, Crisis Gap Analysis, Crisis Simulation help test — and fix — your current crisis plan.


Member of The Worldcom Public Relations Group
500 5th Avenue, 16th Floor
New York, NY 10110
Fax: 212/840-1663

Elizabeth Sosnow, Meg Wildrick, Mng. Partners
Cortney Stapleton, Partner
Michael Roth, Healthcare Practice Leader
Aven James, Katherine Kilpatrick, Patrick Ruppe, Vicky Aguiar, Diana Dopfel, VPs

Bliss Integrated Communication is a mid-sized, independent marketing communication firm that helps healthcare, financial and professional services companies build reputation and grow sales through PR strategy and execution, messaging and content development, brand identity, issues management, digital and social media and analytics.

At Bliss, we focus on our clients’ goals and results, not stand-alone tactics. Average tenure among large clients is eight-plus years and includes some of the most respected names in the industries served. What sets Bliss Integrated Communication apart is our strategic approach to communication and an unwavering commitment to our clients’ success.


1776 N. Pine Island Road
Suite 320
Ft Lauderdale, FL 33322

Orlando-Tampa-Miami-Fort Lauderdale

Don Silver, Chief Operating Officer
Todd Templin, Executive Vice President

Boardroom Communications is one of Florida’s top PR agencies offering statewide coverage. The firm’s experienced staff of public relations and crisis management professionals routinely handle high-profile crisis projects and public affairs campaigns each year. Examples include: investigations, hostile takeovers, litigation, product recalls, criminal charges, safety compliance issues, accidental deaths, project approvals, bid objections and legislative campaigns.

Whether you’re developing a crisis communications plan or responding to an urgent threat, Boardroom’s trusted and respected team will help you evaluate the situation, mitigate the risks and deal with your most important audiences, i.e. media, social media, employees, stakeholders, customers, government and others. We immediately consult with your executives to assess the situation and develop an appropriate strategy and plan. Out team monitors traditional media, blogs and social networking sites and handles all inquiries. Call or email us if you are faced with a “Bet-the-Ranch” situation where a capable, seasoned crisis management team can help guide you to a satisfactory resolution.


245 Park Avenue, 14th Floor
New York, NY 10167

Sir Alan Parker, Chairman
Susan Gilchrist, Group Chief Executive

Brunswick is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick has grown organically, operating as a single profit center — allowing us to respond seamlessly to our clients’ needs, wherever they are in the world. When clients turn to us, it’s because they know that good communications and effective stakeholder engagement is about more than managing perceptions — it’s essential to making business work. Our background in financial communications means we understand how businesses are wired. It also means integrity is deep in our nature: diligence, openness and accuracy. We have a reputation for high-caliber, highly experienced people who have diverse backgrounds and skills. Whatever the task, no matter how complex or where it is in the world, we can assemble the right expertise from across the firm. Brunswick is a global partnership with 23 offices in 14 countries: Abu Dhabi, Beijing, Berlin, Brussels, Dallas, Dubai, Frankfurt, Hong Kong, Johannesburg, London, Milan, Munich, Mumbai, New York, Paris, Rome, San Francisco, São Paulo, Shanghai, Singapore, Stockholm, Vienna, and Washington, D.C.


11602 Knott St., Suite D-13
Garden Grove, CA 92841

Susan van Barneveld, CEO

Copernio’s clients describe our team as nimble, creative, and effective. With more than 55 years of communications experience, and an affiliate network that spans the globe, Copernio is a rare breed of boutique agency specializing in public relations, influencer marketing and social media.

Copernio prides itself on the long-term relationships established with both the media and our clients. Our personalized, creative approach enables us to effectively integrate digital, broadcast and print media with innovative influencer campaigns and social media initiatives for start-ups through Fortune 100 clients. We work with our clients to deliver results with a high ROI that relate directly to their goals — whether it is responding to a crisis, brand building, or other strategic business goals.

With a strong client base in the consumer electronics, aerospace and defense, high technology, manufacturing, healthcare and green initiatives arenas, Copernio’s clients are recognized as category leaders in their respective niches. Copernio’s team is comprised of specialists with expertise in areas specific to our clients’ needs, products and services.


5 Wood Hollow Road
Parsippany, NJ 07054

5 Bryant Park
28th Floor
New York, NY 10018

12400 Wilshire Boulevard
Suite 535
Los Angeles, CA 90025

Thomas F. Coyne, CEO
Rich Lukis, COO
John Gogarty, President
Tim Schramm, Senior VP
Kevin Sullivan, Senior Consultant

Coyne PR has established itself as one of the leading independent full-service agencies in the country providing issues management and crisis communications support for many of the world’s most respected brands, including Hard Rock International, Shell Oil, Goodyear, Heathrow Airport, Del Monte, Atlantic Health System, Motel 6, Burger King Corporation, Red Robin Restaurants, the Cayman Islands and Daytona International Speedway. Our deep knowledge of our clients, their industries and the macro and micro issues that can impact them, combined with comprehensive planning and the ability to act swiftly make us the best possible brand steward to protect their image.

Our team has built crisis communications plans for global implementation involving countless issues and scenarios. We have guided clients through the recall process, food safety and health issues, labor issues, natural disasters; worked with various regulatory agencies, developed social media policies and managed social media crisis situations; created employee codes of conduct; and conducted media relations campaigns to help clients maintain positive brand reputation.

Coyne’s teams of PR professionals have extensive experience developing, executing and supporting crisis communication plans for clients in a wide array of industry categories including health, restaurant, toy & juvenile, travel, sports and entertainment, pet, food and nutrition, sports, energy, technology and social.


150 Post Street #620
San Francisco, CA 94108
Fax: 415/392-1099

Consistently recognized as one of the top public relations firms, Fineman PR — founded in 1988 and headquartered in San Francisco — specializes in crisis communications, brand messaging, community relations and multicultural communications.

Fineman PR’s high-profile crisis communications work has achieved national renown. In today’s fast-paced culture of instant media exposure, online defamation and quick-draw lawsuits, its battle-tested experience and strategic resourcefulness guide clients through rough waters. Agency president Michael Fineman is ranked among the nation’s top crisis counselors.

Fineman PR works extensively on reputation building, crisis preparedness, crisis communications and reputation recovery with a wide range of organizations, from schools and municipalities to small food companies and Fortune 500 corporations.

Fineman PR’s successful, high-profile crisis work includes addressing the public’s perception about avian influenza for a West Coast poultry producer; managing consequences from the Santa Barbara “Tea Fire” for a college beset by the firestorm; initiating client-community relations after a tragic apartment complex explosion in Truckee, California; putting a juice company on firm public footing immediately after an E. coli crisis; setting the record straight after media slander of packaged salads; helping resolve labor relations for a highly prestigious medical group in Southern California; and working for so many other clients whose names were successfully kept out of the news.


875 Sixth Avenue, Suite 1708
NY, NY 10001
Fax 212/730-4811

Paul Gourvitz, President

Gourvitz Communications continues to be a leader in the world of Broadcast Public Relations. We are the only company that can do an Internet Media Tour with legitimate online sites and quantified metrics for the UVPM’s we deliver. GCI also continues to set the bar high for its participant media tours, called coops.

We never cancel tours and when we give guarantees we can provide confirmation of those guarantees.

GCI has added new partners for coops guaranteeing that no client will ever hear the words “we do not have a tour for you.”

Our production staff includes full time editors and camera crews anywhere in the USA and even overseas. We have forged agreements with major syndicated TV networks to guarantee PR content will air and be seen by millions of viewers.

We do SMT’s, RMT’s, ANR’s, IMT’s, B-rolls and Integrated Marketing. We are already working on SMT’s for the Consumer Electronics Show and Toy Fair in 2016.

In the last two months of 2015, Gourvitz produced over 27 SMT’s, IMT’s and RMT’s featuring Technology, Sports, Food, Fashion, Beauty and more.

We work with every Public Relations agency, big or small. We are always around and can deliver on time, all the time. And we are West Coast based too. Robert Gourvitz covers that territory full time.


50 Public Square, Suite 3200
Cleveland, Ohio 44113

Bruce Hennes, Managing Partner
Nora Jacobs, APR, Senior Vice President
Howard Fencl, APR
Thom Fladung, Vice President

Hennes Communications has built its business helping clients manage their communications response to reputational challenges, crisis events and other bet-the-farm issues threatening their ability to serve customers, clients and other stakeholders. Founded in 1989, the firm serves public and private companies, educational institutions, healthcare providers, government agencies and nonprofit organizations “on trial” in the Court of Public Opinion. Services include media training, reputation management, crisis communication plans and drills and litigation communications.

Bruce Hennes is one of the region’s best-known crisis specialists and an in-demand speaker at law firms, bar and trade associations on the subject of crisis communications. For the past three years, he’s been the plenary speaker at the American Bar Association’s Leadership Conference.

Nora Jacobs, a three-time Silver Anvil winner, has decades of agency experience creating and carrying out strategic communications plans for clients making consumer and industrial products, and those in healthcare, biotechnology, education, chemicals and plastics.

Howard Fencl has significant experience in crisis communications, media training and digital distribution of news, having spent many years managing broadcast newsrooms.

Until this past June, Thom Fladung was managing editor of The Plain Dealer. Prior to that, he was M.E. for the Detroit Free Press, Akron Beacon Journal and St. Paul Pioneer Press.

For six consecutive years, Hennes Communications has won the Gold Award from the Public Relations Society of America — Greater Cleveland Chapter for its crisis-related work and its Crisis Comm Newsletter. The crisis work included helping a public health system navigate criminal prosecution of a member of its management team and a program for an Australian forestry company facing sensational media reports about threats to wildlife caused by its logging operations. In 2009, Hennes Paynter won the PRSA Cleveland Chapter’s coveted “Best of Show” award for its work with another agency on the national peanut butter recall and in 2013, the firm again won “Best of Show” for its response when a passenger ferry accident in New York City’s Financial District injured more than 60 passengers.


685 Third Avenue, 2nd Floor
New York, NY 10017
Fax: 646/277-1201

Thomas M. Ryan, CEO,
Don Duffy, President

Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries.

ICR’s clients range from emerging, pre-IPO companies to mature multinationals, seeking counsel in a variety of high-stakes situations, whether it’s preparing for an IPO, paving the way for a merger, managing a crisis, rebuilding a reputation, or communicating a significant change in a business model or strategy.

Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco and Beijing. The firm marked 2015 with another year of double digit growth, the launch of ICR Capital, an independent capital markets advisory subsidiary, and a new brand identity. In January 2016, ICR will host the 18th consecutive ICR Conference, Wall Street’s premier investor event for growth companies.

inVentiv Health PR Group

450 West 15th Street
New York, NY 10011 USA
Fax: 212/229-8496
Twitter: @inventivPR

Jeanine O’Kane, U.S. Managing Director

The global public relations group of inVentiv Health helps launch brands and build the reputations of companies working to improve human health. With an integrated approach to communications, inVentiv Health Public Relations Group includes four agencies that offer best-in-class capabilities spanning public relations, digital and social media, medical and scientific education, and analytics and measurement.

Our teams create communications that drive corporate value, enhance brand perception, and deliver on the bottom line. Agencies within inVentiv Health Public Relations Group include: Allidura Consumer, Biosector 2, Chamberlain Healthcare PR, and Chandler Chicco Agency.

The broad scope of inVentiv Health Public Relations Group is powered by inVentiv Health, a global, top-tier, clinical and commercial professional services company.


622 Third Avenue, 36th Floor
New York, NY 10017

One Sansome Street, Suite 2800
San Francisco, CA 94104

Joele Frank, Managing Partner
Matthew Sherman, President

When an unexpected, out-of-the-ordinary event threatens a company’s operations or reputation, a fast and intensive response is essential to prevent or mitigate serious damage. We have extensive experience in delivering unique solutions for unique situations, including earnings surprises; short attacks; accounting irregularities; regulatory actions and government investigations; management changes; facility closures and workforce reductions; labor disputes; facility disasters and workplace violence; data security breaches; consumer boycotts; and product recalls.

We are immediately available to our clients during all phases of crisis planning and response. And when a client is in the spotlight, we help determine how best to control the dialogue, take the initiative, fix what’s broken and gather support. We give our clients the training and tools necessary to hit the ground running when a crisis strikes.


437 Madison Avenue, 37th Floor
New York, NY 10022

James Fingeroth, Chairman
Jeremy Fielding, President & CEO

Many companies or institutions will confront unforeseen events that could alter their future, pose unprecedented challenges and potentially set them on a new course that will redefine the organization and significantly impact key stakeholders. What is required in these circumstances is an expert, experienced strategic communications partner to work with senior management and a Board of Directors to: articulate a new business strategy and a vision for success; explain an enterprise-transforming event and its significance; successfully navigate complex business challenges or crises; build trust and support among key stakeholders; and strengthen the organization’s credibility, reputation, and brand.

Successful execution requires superior counsel, judgment and expertise, broad experience, and a comprehensive, effective and intelligent approach for communicating to all stakeholders. For over 45 years companies and institutions around the world have selected and relied on Kekst to provide that counsel and support across a wide range of disciplines including: corporate & financial communications; specialized investor relations; mergers & acquisitions, shareholders activism & corporate governance; IPOs & spinoffs; crisis communications; bankruptcy and restructurings; and litigation and regulatory support.


150 N. Michigan Avenue, Suite 3800
Chicago, IL 60601
Fax: 312/565-1770

Kim Blazek Dahlborn, Pres. & CEO
Gary Goodfriend, Executive VP

Crisis communications requires speed, sensitivity and strategy.

L.C. Williams & Associates (LCWA) has successfully guided clients — from Fortune 500 companies to non-profit organizations — through some of their worst-case scenarios, including product recalls, lawsuits, Chapter 11 bankruptcies, government regulations, restructuring and reorganization initiatives, social media firestorms, employee and labor relations issues, workplace accidents, natural disasters, environmental crises and more.

Today, a crisis can take root in hours if not minutes. Our social media response team monitors chatter constantly so that we can provide the real-time counsel and execution needed to minimize and turn around negative issues. LCWA’s experienced crisis communications professionals are available 24/7 to help prepare executives and manage communications to targeted audiences, channels and media.

We also conduct detailed crisis planning for our clients — anticipating potential crises and outlining process, messaging, roles and responsibilities, and conducting spokesperson training, so that the entire team is ready to take action if a crisis should occur.


135 East 57th Street, 4th Floor
New York, NY 10022
Phone: 212/967-5510

Los Angeles Headquarters

Lindsey Carnett, CEO & President,
Natalie Rucker, VP of Business Development,
John Krisiukenas, Managing Director, NY,

Bicoastal integrated marketing and strategic communications firm, Marketing Maven, focuses on media relations, investor relations, issues management, crisis communications and public affairs. We are in constant communication with key financial media, analysts, shareholders and influencers on behalf of our clients. From traditional earned media to new forms of social engagement, Marketing Maven drives conversations while maintaining a positive reputation for clients by delivering newsworthy messages to key audiences, using a range of platforms.

From high profile litigation, bankruptcy or restructuring announcements, analyst calls with media, public affairs issues with utilities companies, law enforcement association communications, mergers and acquisition stakeholder communications to reputation management for educational institutions, our strategic execution is core to the success of our campaigns for financial and professional services clients.

Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.


31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 Ext. 105

Michael Layne, Managing Partner

Marx Layne professionals have years of experience handling crisis communications issues. We are frequently retained by leading national law firms to help them guide their clients through the media frenzy that often erupts during a company’s most trying times.

Critical issues from industrial accidents, death on the premises, food-borne illness and environmental pollution, to boycotts, strikes and corporate fraud have all been expertly handled by our senior executives.

During crisis events, Marx Layne crisis counselors are on-call 24/7/365. Our team members are experienced in working with legal advisors, police departments and municipalities while keeping company executives apprised at all times of the crisis situation as it unfolds.

We also train company spokespersons in the development of key speaking points and delivery of messaging. Using the latest media technology, our executives tap into the power of social media to monitor sentiment and provide direction on how to protect and manage the client’s brand. Additionally, we understand how to leverage social media tools as part of an arsenal to respond rapidly, whether the crisis occurs in Detroit or in any other region of the nation.

From privately held entities to Fortune 500 companies, Marx Layne has a twenty-year history of successfully developing proactive, comprehensive crisis communications plans that are in place before, during and after a crisis.


304 Park Avenue South
New York, NY 10010

Carreen Winters, Executive Vice President, Corporate Comms.

Richard Tauberma, Executive Vice President

When trouble befalls a brand or organization, reputations can be made or broken in a matter of hours, or even minutes. During this crucial time, a company can protect — even enhance — its standing with its key stakeholders, or it can sustain damage that is widespread and long-lasting. That’s why clients across industries and around the globe rely on MWWPR, whose crisis counselors possess an exceptional depth of expertise and experience. We help clients with vulnerability assessments, crisis plan development/updates, crisis simulation/media training, communications counsel and on-site support in the midst of incidents. Just as important, our team manages the aftermath of a crisis to restore trust and reputation in a company.

We approach crisis engagements with reputation management best practices, total stakeholder engagement and digital media savvy. Using MWWPR’s proprietary Crisis Action Protocol, we thoroughly and meticulously prepare for any potential crisis, regardless of the magnitude. Our planning carefully considers the impact on all audiences including customers, employees, vendors, shareholders, government officials, NGO’s, community leaders, traditional media and social media. Consequently, when a crisis hits, we can react immediately with a multi-channel approach that addresses the diverse needs of each critical constituency, helping you when you need it most.


1101 West River Pkwy., #400
Minneapolis, MN 55415

Brian Ellis, Executive Vice President
Bob McNaney, Vice President

PadillaCRT is a top 15 independent public relations and communications company. Its 200 employee owners use insightful strategies to help clients develop deep connections with the people who are important to their success. Its 360-degree approach uses research, branding, advertising, design, digital, social, mobile, media relations and crisis management expertise to build corporate and product brands with customers, investors, employees and communities.

The worst time to plan for a crisis is in the midst of one. When an emergency situation arises, the right response is crucial to help protect your reputation — and often, your bottom line. PadillaCRT’s highly experienced Crisis Consultancy team prepares to deal with any worst-case scenario. And if trouble strikes, day or night, we’re just a phone call away. We’ll help tell clients’ stories clearly, coherently and credibly, whether they are speaking to the media, employees, shareholders or government officials.

We understand the urgency of a crisis. That’s why you can contact the PadillaCRT Crisis Consultancy team anytime — day, night and weekends — by calling 1-877.PR.ER.911.

Is your company or organization prepared to manage a crisis situation? PadillaCRT’s Crisis IQ helps to answer that question. This tool is based on proven crisis-response methodologies. Want to know more? Visit


470 Park Ave. South,
4th Floor North
New York, NY 10016

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director

Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London.

Everyone loves a good listener —and at Peppercomm, we’re always paying attention. We’re a strategic partner that listens to uncover your business objectives. Then we listen to your audiences to learn what they need and how they think. We look around corners to see what’s coming next, and help our clients creatively push boundaries while avoiding minefields and mitigating risk.

Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a traditional PR agency and has evolved into fully integrated firm with a focus on financial and professional services, B2B industrial and consumer lifestyle and the technology that serves them all.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.


One East Wacker Drive, 24th Floor
Chicago, IL 60601
Fax: 312/558-5425

Jill Allread, APR, CEO
Pamela Oettel, CFO and COO
Craig Pugh, President

Protesters are attracting media crews outside your gates, your board chair has been accused of sexual harassment, a new study questions your company’s miracle drug. Each situation could be your organization’s undoing.

With experience, senior counsel Public Communications Inc. helps clients manage crises online, in the news, on the air and in the C-suite. The core principles remain the same. Assess the situation. Communicate clearly and honestly. And do it quickly to protect the client’s reputation. Those first few hours can make the difference between a crisis that is contained and soon forgotten, and one that becomes part of your media boilerplate. Our counselors bring strategies and calm. And we continuously adapt crisis management principles to a world in which good news and bad, fact and rumor, travel at lightning speed, disseminated by anyone with a laptop, cell phone, blog or Twitter account.

We are always on call to counsel clients in crisis. And, when things are calm, we help our clients avoid, anticipate and prepare, so that if a crisis does strike, it becomes the type that is soon forgotten. We can help. Let’s talk.


209 10th Avenue South
Suite 214
Nashville, TN 37203

211 1st Street, Suite 300
Minneapolis, MN 55401
612/ 672-9842

Santa Barbara
915 Saint Vincent Avenue
Santa Barbara, CA 93101

Brandon Edwards, Founder & CEO
Joanne Thornton, Founder & CAO
Kriste Goad, CMO
Phil Stone, COO

We are health care crisis specialists. We understand that issues can become crises in the blink of an eye, and when that happens health care organizations can’t afford their agency to have a learning curve. ReviveHealth has the deep industry expertise and issues management experience to navigate the complex health care legal, regulatory, and business landscape.

As one of the nation’s top 10 firms for health care strategic communication, ReviveHealth has experience in every market and on nearly every issue. Beyond the legion of crisis situations the firm has managed across industries, ReviveHealth provides litigation support and issues management expertise for small companies and large organizations alike. We have developed a special expertise in managing “life events” for specialty providers and health systems dealing with union organizing and strikes, mergers & acquisitions, and payor/provider contract issues. With a specialized focus and expertise, ReviveHealth tackles the convergence of health care and wellness by working with clients who provide solutions to the issues that face providers, employers, and consumers.


301 East 57th Street
New York, NY 10022

Kathy Bloomgarden, CEO
Louise Harris, Chief Global Strategist

Ruder Finn, a leading independent global communications agency, has vast experience navigating high-profile public crises at transformational moments for some of the world’s biggest institutions and organizations. Our dedicated team of experts have been rapidly deployed globally to manage crises and issues in the areas of litigation, regulation, service and quality, employee safety, executive pay scrutiny, privacy, data security, product recalls, public health, restructuring and change management. In particular, Ruder Finn has helped clients through crises in healthcare, including regulatory activity and community backlash; technology, including privacy and security; and consumer, including unforeseen events and product quality issues.

Ruder Finn’s expertise lies in helping clients anticipate, prepare for and respond to crises and shape stakeholders’ opinions at critical times. The agency takes a systematic and comprehensive approach to planning and managing crises including risk mapping, influencer and community engagement, global media relations, public policy, materials development, advocacy engagement, and internal communications tactics. The crisis and issues team also works closely with Ruder Finn’s award-winning digital practice, RFI Studios, to design and deploy innovative online and social media communications strategies and tools to monitor and respond to online conversations, and to keep ahead of the rapid spread of information to protect reputation. This includes predictive analysis tools for monitoring and managing online firestorms, combining traditional social media monitoring with sophisticated social network analysis to provide insight into what is getting traction online and what conversations are predicted to increase.


114 S. Duval St.
Tallahassee, FL 32301
Fax: 850/224-2882

Sachs Media Group is renowned for helping clients successfully navigate disaster. The key priority is to positively respond to a crisis — preventing inaction, or the wrong action, from becoming a “crisis within a crisis.”

Calm, candor and class — our choice to enhance, not just maintain, a client’s reputation. We take a client from defense to offense — leading the way to higher ground, where a foundation for the future is established.

Our senior team comes from the ranks of the media and government, giving the firm outstanding relationships to draw upon and excellent news judgment in crafting effective messages. We are skilled in devising and executing quick response plans to help our clients avoid crisis — but to effectively handle them when they arise.
The difference is results at Sachs Media Group.


630 Third Ave., 9th Fir.
New York, NY 10017

George Sard, Chairman & CEO
Paul Verbinnen, President

Sard Verbinnen & Co is a leading strategic corporate and financial communications firm with offices in New York, Chicago, San Francisco, Los Angeles, and London. We provide communications counsel and services to clients including multinational corporations, smaller public and private companies, investment firms, financial and professional service firms, and high-profile individuals.

The firm’s highly experienced senior professionals provide sound, objective advice and execution support to clients across a broad spectrum of industries. Our work encompasses corporate positioning, media relations and investor relations, transaction communications, litigation support, crisis communications, special situations, and social media and online communications.

We are regularly cited as one of the top M&A and crisis communications advisors in North America.

Founded in 1992, our firm is recognized for delivering candid and thoughtful strategic advice, excellent written product and tactical execution, and tireless advocacy on behalf of our clients.

Our senior professionals are actively engaged in both counsel and implementation. Their diverse backgrounds and expertise, unparalleled relationships and credibility with the media, and deep understanding of the investment community drive the firm’s ability to help our clients manage complex situations and communicate to multiple constituencies successfully.


Member of the Worldcom Public Relations Group
2 Oliver Street, Suite 402
Boston, MA 02109

Joan Schneider, Chief Execut Officer & Founder
Phil Pennellatore, President

A hallmark of Schneider Associates’ 36-year history is our ability to counsel companies and individuals during a crisis situation. While we hope our clients never face a crisis, we stand ready when a major issue threatens a company’s growth or reputation.

SA has been relied upon to handle communications for everything from white-collar crime, product recalls, fires, accidental on-the-job deaths, securities fraud, sexual harassment, legal issues, social or digital media issues, and other business situations requiring a prompt response. Through the years, we have been successful in averting crises through preparation and creating solid, actionable plans prior to any crisis occurring.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Visit



Los Angeles

New York


San Francisco

Washington, DC

Michael S. Sitrick, Chairman & CEO
Tom Becker, Head of NY Office
Mark Veverka, Head of San Francisco Office
Danielle Newman-Biczak, Firm Member, Chicago Office
Lt. Gen. H. Steven Blum, (USA Ret.), Managing Director and Practice Lead, Washington, DC

Sitrick and Company is widely regarded as one of North America’s leading strategic and crisis communications firms. While it has substantial practices in corporate, financial, transactional, reputational and crisis communications, Sitrick is best known for representing clients facing sensitive issues, including reputation management, complex litigation, problems emanating from short-sellers, mergers and acquisitions and restructurings. The New York Times called Sitrick “The City’s Most Prominent Crisis Management Firm.” Sitrick is not a traditional PR firm. BusinessWeek said, the “firm is known for going atomic on opponents, using ‘truth squads,’ ‘wheel-of-pain’ tactics and high-profile journalists (who write profiles).” The general counsel of a major publicly-traded company wrote simply in an email, “You saved the company, literally.” The firm’s senior executives include former reporters, editors and correspondents from such media organizations as The New York Times, Wall Street Journal, Bloomberg, Barron’s, Forbes, The Los Angeles Times, San Francisco Chronicle, CBS Television and NBC Television. Please visit for more information on the firm including a list of current and former clients for which its work has been public.


7 Times Square, 17th Floor
New York, NY 10036

Elliot Sloane, CEO
Darren Brandt, Whit Clay, Managing Directors

Sloane & Company is a specialist public relations firm that focuses principally on corporate and financial media relations, investor relations, crisis communications, transaction support, business to business public relations, and public affairs. We provide both strategic counsel and tactical support to leading public and private companies, both domestically and around the world.

Our clients represent a wide array of industries — healthcare, financial services, technology, telecom, media and travel to name a few. Unlike many smaller firms, we have not built practice specialties limited to one or two industries. Because we enjoy a broad worldview and are students of our profession, we can share different approaches and best practices across our client base.

We believe in building partnerships with our clients. We work quickly and immerse ourselves fully to understand a client’s operations, culture, storylines, opportunities and issues. We then build thoughtful communications programs that deliver the right messages to the right constituencies using the right vehicles.


177 Milk Street, Suite 610
Boston, MA 02109
Twitter: @SolomonMcCown

54 West 40th Street
New York, NY 10018

Helene Solomon, CEO
Ashley McCown, President

With offices in Boston and New York, Solomon McCown (SM&) supports clients that face complex, mission-critical issues at the intersection of public policy and business. The firm works within healthcare and real estate and with corporations and non-profit organizations to deliver integrated communications strategies that include: messaging, media relations & training, digital and social campaigns, and development of creative content that help clients achieve their goals.

We believe that at the core of advancing an organization’s mission is protecting it. Crisis planning and management is a defining strength of our organization. Our nationally-recognized senior team of crisis managers comes from journalism and politics. We have developed crisis plans for corporations, institutions, and mission-focused organizations, and have played a key role in many sensitive and complex issues including those involving public agencies and non-profits, data breaches, public health issues, labor negotiations and strikes, bankruptcies and business failures, accusations of sexual harassment and abuse, Title IX, state and federal investigations, and workplace violence. We excel at working with in-house and outside legal counsel and corporate communications teams to devise communications strategies to dovetail with the legal strategy.


880 Third Ave.
New York, NY 10022
Fax: 212/366-5301

Stanton Public Relations & Marketing helps clients fully contain crisis situations by managing associated media coverage, developing proactive campaigns to offset reputation damage, and repairing relationships with key audiences. We work effectively alongside legal counsel, executives and third parties to help organizations of all sizes deal with any crisis situation they may encounter.

Our experience spans a variety of challenges including corporate litigation, consumer and special-interest protests, CEO transitions, workplace misconduct, financial improprieties, environmental issues, and product tampering, to name a few. We work with our clients to preemptively incorporate crisis planning into communications programs and provide top-level strategic guidance to help protect corporate and brand reputation before, during, and after crises.

We take the same approach in crisis management that we do in our everyday work: ask the tough questions, challenge assumptions, develop bold solutions, and execute effectively.


909 Third Avenue
New York, New York 10022

Micho Spring, Chair, Global Corporate Practice

Peter Duda, Executive VP/Management Supervisor, Co-Head Global Crisis and Issues

Lance Morgan, Chief Communications Strategist

Rod Clayton, Executive Vice President, Co-Head Global Crisis and Issues

In the digital and globally interconnected world we live in today, the immediacy of events impacts everything — from seismic global business and policy issues to the seemingly insignificant second-to-second conversations on social media. We all operate “In the Now,” where everything is knowable and sharable as events unfold through the 24-hour news cycle, citizen journalists, content aggregators that prioritize trending topics and stories and, of course, social media.

Our global Crisis practice encompasses a team of senior professionals who possess an unparalleled mastery of protecting corporate reputation in the digital age. Working in partnership with our clients, we understand that preserving corporate and brand reputations are the highest priorities. We ensure that all constituencies that have a stake in the outcome are addressed, and are expert in managing social and digital, as well as traditional media. As such, Weber Shandwick offers the full cycle of issues and crisis management.

Our Crisis practice has provided counsel to many Fortune 500 companies and we meet their needs with expertise and insight. We have successfully managed crises in a wide number of areas including environmental and safety issues, litigation, activist campaigns, political pressure at the local, regional and state level, regulatory actions, operational crises and negative press. We have managed environmental disasters and product recalls, proxy battles, federal investigations, investigative media reports and board disputes.

In addition to strategic counsel, Weber Shandwick offers educational tools and trainings to prepare clients for a potential crisis. Since 2010 we have conducted interactive, multimedia crisis simulations with firebell, our award-winning proprietary simulator tool, which allows clients the opportunity to stress-test plans and messaging in an environment that mimics real-time social and broadcast media pressures. All of our crisis response trainings are paired with discussions of proactive approaches that can mitigate risk and minimize damage in event of a crisis.


1101 E 33rd Street, Suite C303
Baltimore, MD 21218

Ray Weiss, President

Jessica Tiller, Executive VP

Matt Pugh, Vice President

Founded in 2008, Weiss PR, Inc. helps businesses and non-profit organizations reach, engage, and influence the right audiences in order to achieve their communications and business objectives.

We serve organizations in five key industry sectors — Construction (including commercial real estate development, architecture, design, and engineering); Healthcare and Employee Benefits; Professional Services; Technology; and Nonprofit Organizations. While the specific services we offer vary by client, we focus primarily on media and influencer relations, social media, and marketing services, all of which are anchored by strategic communications planning.

In addition, we have extensive experience in crisis communications, including strategy development and rapid response implementation for both corporations and individual executives. Our background features work on crises for government agencies, nationally-recognized corporations, commercial real estate firms, and healthcare organizations, among others.

At Weiss PR, you’ll find ideas built on strategy — not egos — from a team of senior-level public relations professionals who are committed to providing exceptional service, great work, and measurable results.

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