Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Entertainment & Sports PR: Dec. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter rss facebook twitter
 
Boardroom Communications inc.
 

Subscribe to O'Dwyer's Free Daily Newsletter

 

Our Issue On Sports & Entertainment PR


O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Dec. '14 Entertainment & Sports PR Magazine (PDF)

Main Index of Issues

The sports public relations issue examines the changing world of sports and entertainment public relations.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

Subscribe to O'Dwyer's Magazine

 
Submit Profile for O'Dwyer's Magazine
 
Firms Specializing in Sports & Entertainment PR
 

BLAZE

225 Santa Monica Blvd., 3rd flr.
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution.  BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Adventure City, Citadel Outlets, ESPN, KeVita Drinks, Nawgan, Performance Bike, Powered ON, and youtheory.


IRONMAN finish in Hawaii

The finish line of the IRONMAN World Championship is one of the most vibrant and moving atmospheres in sports, which in 2014 featured more than 2,000 athletes from 68 countries and 49 U.S. states competing in Kailua-Kona, Hawaii.

COYNE PUBLIC RELATIONS

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

5 Bryant Park, 28th Floor
New York, NY 10018
212/938-0166

12400 Wilshire Boulevard, Suite 535
Los Angeles, CA  90025
310/395-6110

Thomas F. Coyne, CEO
John Gogarty, Executive Vice President
Brad Buyce, Executive Vice President
Chris Brienza, Senior Vice President, Sports and Media Properties
David Cooper, Vice President, Sports and Media Properties

Coyne PR’s knowledge and creativity has made it one of the country’s fastest-growing agencies and top award winners. Our specialized practice areas of Entertainment and Sports & Media Properties represent an impressive collection of top national brands, high-profile events and first-class organizations. The Entertainment team works with Hard Rock International, making the brand synonymous with music by generating national and international buzz through events with top artists ranging from Karmin to Yoko Ono. The team also works with Epiphone Guitars and AEG. In addition, they’ve managed events with top celebrities including Eminem for Casio, KISS, Rihanna and Bret Michaels for Hard Rock, Jason Derulo for David’s Bridal, Hugh Masekela for South African Tourism and Tony Danza for Wyndham Worldwide. The Sports and Media team’s playbook includes winning game plans for industry-leading brands that include Daytona International Speedway, the United States Golf Association, IRONMAN, the Harlem Globetrotters, NFL Players Inc. and the USA Today Sports Media Group, among several others. The key to Coyne’s success — and yours — is that we combine creativity and enthusiasm with a smart strategic approach and impeccable client service, resulting in outstanding coverage in both expected and aspirational places.


DKC

261 Fifth Ave., 2nd Flr.
New York, NY 10016
212/685-4300
Fax: 212/685-9024

9171 Wilshire Blvd, Suite 315
Beverly Hills, CA 90210

Scott Miranda, Managing Director (Sports)
Scott_miranda@dkcnews.com
212/685-4300

Joe Quenqua, Director of Entertainment
Joe_Quenqua@dkcnews.com
310/579-6360

Based in New York City with offices in Los Angeles, San Francisco, Chicago and Washington DC, DKC is among the largest independently owned public relations firms in the country, offering a full range of communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, event production and marketing, executive positioning, crisis management and public affairs.   With experience that cuts across nearly every industry and geographic region, sports and entertainment have always been cornerstones of the firm’s diverse client mix.

DKC’s Sports division is a trusted, longtime partner for a multitude of Fortune 100 companies, leagues, franchises, venues, sponsors, owners and athletes. With a seasoned staff that is deeply rooted in all aspects of the sports business, from high-level front office posts to sports journalism, DKC’s Sports team knows how to build coverage for clients well beyond the traditional sports media landscape.  Clients include the U.S. Tennis Association/U.S. Open, New York Road Runners/TCI New York City Marathon, New Balance, Citi, New Era, Pro Football Hall of Fame, The Players’ Tribune and Fanatics.

DKC specializes in working with entertainment at the intersection of corporate enterprise and creative pursuits. The Entertainment team takes a 360 degree approach to building clients’ brands — from personalities to entertainment executives to corporate clients who use entertainment sponsorships to help bring their products and services to life.  Led by Joe Quenqua and a team with diverse television, film, theater and music experience, entertainment clients include Nickelodeon, Disney Theatrical Group, Sean “Diddy” Combs/Bad Boy Entertainment, Capitol Records, Bill Maher, Michael Eisner, Clive Davis, Sesame Street, Marvel Entertainment, Feld Entertainment, theAudience, National Board of Review, Stage17 Productions, VH1 Morning Buzz and Martin Guitars.


Louis Vuitton Foundation in Paris

The Louis Vuitton Foundation in Paris. The museum and cultural center is a client of Finn Partners division Polskin Arts & Communications Counselors.

Photo: Iwan Baan

FINN PARTNERS

301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com

Philippa Polskin, Managing Partner
212/593-6488
philippa@finnpartners.com

David Hahn, Partner
david.hahn@finnpartners.com
212/593-5847

Voted Best New Agency, Firm of the Year (Midsize) and Best Place to Work in 2012/13, Finn Partners is one of the fastest-growing independent communications agencies in the industry, with offices in New York, Los Angeles, San Francisco, Washington, DC, Chicago, Detroit, Fort Lauderdale, London, Paris, Munich and Jerusalem. The firm’s Entertainment and Arts & Culture work falls under two major groups at the Agency: Polskin Arts & Communications Counselors and Media Connect.

With its division Polskin Arts & Communications Counselors, Finn Partners is home to the oldest and largest group specializing in cultural public relations. PA&CC is known for strategic planning of comprehensive campaigns focused on major institutional initiatives, for representing corporations and other funders engaged in cultural collaborations and for providing expert ongoing counsel and crisis communications.

Clients include The Museum of Modern Art, Solomon R. Guggenheim Museum and Foundation, Whitney Museum of American Art, Alvin Ailey American Dance Theater, the J. Paul Getty Trust, the Menil Collection, the Natural History Museum of Los Angeles County, Rijksmuseum in Amsterdam and Fondation Louis Vuitton in Paris.

Media Connect is a specialty division of Finn Partners that focuses on the promotion of authors, entertainers, and artists. It regularly promotes bestselling authors for major book publishers including Mitch Albom, John Grisham, Janet Evanovich and Dean Koontz. Media Connect  helps media companies such as Condé Nast, HBO, PBS, National Geographic and The Discovery Channel by providing Satellite TV and Radio Tours and online social media campaigns. The division promoted comedian George Wallace’s book Laff It Off this past year and is currently promoting The Storm and The Tide: Tragedy, Hope & Triumph in Tuscaloosa, a New York Times Sports Bestseller from Sports Illustrated.  The book captures the unforgettable story of a team and town rising together after a tornado caused devastating damage and took 53 lives in April 2011.


FRENCH/WEST/VAUGHAN

112 E. Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com  

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 89 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.

Ranked as the #2 firm for sports PR and #18 for entertainment PR by O’Dwyer’s, FWV is an industry leader in sports and entertainment marketing, and specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.

In November, FWV Chairman & CEO Rick French joined Moves Media Ventures, LLC, as partner and editorial board chairman. Known as the iconic Moves magazine, the outlet announced its expansion and reintroduction as a dynamic digital content platform focused on the lifestyles of professional athletes and entertainers. In addition to serving as a trustee of the Rock & Roll Hall of Fame and Museum, French is currently executive producing the upcoming Relativity Studios feature, “Not Without Hope,” starring Dwayne “The Rock” Johnson.

FWV’s sports and entertainment clients include Philadelphia Eagles quarterback Michael Vick, New York Giants running back Rashad Jennings, Chicago Bears starting free safety Ryan Mundy, All-Pro Cincinnati Bengals defensive tackle Geno Atkins, Baltimore Ravens starting defensive lineman Chris Canty, Detroit Lions safety James Ihedigbo, Orlando Magic forward Tobias Harris, former NFL safety Terrence Holt, former NFL wide receiver Torry Holt, NFL legend-turned-filmmaker Simeon Rice, Flywheel Sports, O2 Fitness, Polar Ice House, Steinberg Sports, NATHAN, best-selling author Nick Schuyler and the Southwestern Athletic Conference (SWAC).

The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, United States Speedskating, leading international swimwear brand Arena, Seattle Seahawks quarterback Russell Wilson, All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, platinum-selling musician T.I., actor Brandon Mychal Smith, AstroTurf, Speedo, MoGo Mouthguards, TVG (America’s Horseracing Network), the Atlantic Coast Conference (ACC), and Urban Sports and Entertainment Group.


Hilary Duff, Smiles Across America

Hilary Duff announces that each pack of Trident gum purchased the week of September 15 spurs a donation to Smiles Across America through a partnership facilitated by Hunter PR’s Entertainment Department.

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Fl.
New York, NY 10010
212/679-6600 
www.hunterpr.com
smormar@hunterpr.com

Grace Leong, Managing Partner
Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, and Erin Hanson, Partners

Hunter Public Relations recognizes that in today’s society, entertainment marketing can help brands stand out from the competition and cut through the clutter.  With the right celebrity association, television and film integration, or event sponsorship opportunity, the entertainment world offers products with added star power and sizzle, and provides one of the fastest ways to drive mainstream brand awareness and build brand identity.

Celebrating our 25th anniversary in 2014, Hunter PR’s long-term clients include some of the most respected and beloved consumer packaged goods companies in America including Tabasco (our first client 25 years ago, and still a client today), Kraft Foods (23 years), and 3M (17 years).  Specialized research, social media, Hispanic, entertainment, cause marketing, digital and graphic design services round out the agency’s insight based, 360-degree approach.

Hunter PR’s Entertainment Department is immersed in the worlds of pop culture, lifestyle, fashion and entertainment. We help develop and strengthen relationships with entertainment properties, whether that is aligning with a celebrity spokesperson or high profile event, to create unique and compelling stories.  The team also interfaces with entertainment media on a daily basis to deliver tangible results.


JACKSON SPALDING

1100 Peachtree St. NE, #900
Atlanta, GA 30309
404/724-2500
Fax: 404/874-6545
info@jacksonspalding.com
www.jacksonspalding.com

125 Washington St., Suite 775 Athens, GA 30601
706/354-0470

750 N. Saint Paul St., Ste. 1700
Dallas, TX 75201
214/269-4400

Bo Spalding, Glen Jackson, Brian Brodrick, Randall Kirsch, Eric O’Brien and Trudy Kremer, Co-Owners and Principals
Colin Owens, Marketing Director
Brett Player, Creative Director

Jackson Spalding was founded in 1995 with a team of eight people who felt there was a better way to structure a communications firm, advance clients and serve the community. Our vision is to be the most trusted and respected integrated marketing communications firm. That’s it. We don’t aim to be the biggest or flashiest. We are independent and are beholden only to our clients, ourselves and the community organizations in which we invest our time. As we have listened to our clients and anticipated their challenges, we have added services and expertise to further their relationships with target audiences to become a full-service integrated marketing communications firm. We help our clients to tell their stories and connect with audiences in compelling ways through:

Discovery: helping organizations understand why they (or their products or services) matter and what makes them meaningfully different. Development: embracing meaningful differences so that we may uncover essential stories and develop messages that resonate and ‘stick.’ Delivery: balancing the message, messenger, place, tone, timing and tools to effectively connect with target audiences and evoke expressions.

Some of the JS client family members include Orkin, Delta Air Lines, Toyota, the College Football Hall of Fame, Chick-fil-A, Primrose Schools, Mattress Firm, the University System of Georgia, the Atlanta Braves and Children’s Healthcare of Atlanta. We work across all types of industries and commit to understanding our clients’ business as if it were our own. Our commitment to learning, along with the integrity, experience and intelligence of our people, is reflected in the 40+ awards we have garnered over the past five years, including placing 4th in the 2014 Atlanta Journal-Constitution “Top Workplaces” study.


KEITH SHERMAN & ASSOCIATES

234 West 44th Street
New York, NY 10036
212/764-7900
Fax: 212/764-0344          
www.ksa-pr.com

Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP

Keith Sherman & Associates provides strategic public relations counseling and marketing communications services to a diverse roster of entertainment, lifestyles, sports and corporate clients.

KSA has publicized hundreds of films, network and cable television broadcasts, Broadway shows, national touring productions and high profile events nationally and internationally. Clients include: Universal Pictures, Focus Features, Adrian Grenier, Olympic Medalists Brian Boitano, Paul Hamm and Michelle Kwan, Tony Awards on CBS for 18 years, Colin Quinn, Lang Lang, Mike Birbiglia, Bolshoi Ballet, Kimpton Hotels, Portuguese Gourmet Food Festival, 54 BELOW and 300 Broadway, Off-Broadway and touring shows.

KSA’s clients include: The New York Times, Visiting Nurse Service of New York, Hertz, Sony, The Onion, Architectural Digest, Columbia University, Memorial Sloan-Kettering Cancer Center, New York Marriott Marquis, The Broadway League, Bristol-Myers Squibb, Abu Dhabi Festival and the Montreal Jazz Festival, among others.
Excellence.  Results.  A fresh point-of-view.  Proactive effort.  Intelligent strategic thinking.  Experience.  High standards.  Integrity.  Creativity. Passion.  These are some of the elements that distinguish KSA’s work.


Cast of "The Little Rascals Save the Day"

Cast of Universal Studios Home Entertainment’s “The Little Rascals Save the Day” celebrates premiere at the Roosevelt Hotel in Hollywood with media coordination by Marketing Maven.

MARKETING MAVEN

135 East 57th Street, 4th Floor
New York, NY 10022
212/967-5510
www.MarketingMavenPR.com

Los Angeles Headquarters
310/994-7380
info@marketingmavenpr.com

Lindsey Carnett, CEO & President
Phil Rarick, Chief Operating Officer
Natalie Rucker, VP of Business Development

Award-winning agency, Marketing Maven, led by former NCAA women’s soccer captain, Lindsey Carnett, combines traditional media relations and cutting-edge digital strategies for sports and entertainment clients. This fusion of online and offline marketing helps our team develop campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with key influencers, brands and adapting to emerging trends, we consistently deliver ROI for clients.

With offices in both LA and NY, this bicoastal team is tapped into media at the two largest entertainment capitals of the U.S.  From movie premieres, gifting suites, red carpet events, product launches to national media tours, Marketing Maven executes worldwide PR stunts, Viner engagement and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and conversions.


MediaMax HQ

The Burbank headquarters of MediaMax Online (MMO).

MEDIAMAX ONLINE

550 N 3rd Street
Burbank, CA 91502
818/260-8160
info@mediamaxonline.com
www.mediamaxonline.com

John Libby, President
Greg Martin, Vice President, Sales
Anthony Ruggiero, Vice President, Sales

MediaMax Online (MMO) provides everything the PR Professional needs for a successful online press room, with unique distribution services for electronic press kits, promos and PSA’s, as well as unsurpassed traditional and social media monitoring for the Entertainment, Sports, Automotive and Retail industries.

With more than one million broadcast-quality downloads annually, EPK.TV is the preferred distribution service of entertainment studios, networks, agencies and media outlets. EPK.TV hosts and distributes electronic press kits to over 30,000 media outlets and press — making EPK.TV the most effective method of EPK distribution in the industry.

Daily Buzz leads the industry in media monitoring for T.V. and motion picture studios, PR agencies, and professional sports organizations. Daily Buzz has built a reputation of exceeding the high standards required to measure, organize and share content with publicists, management, talent and filmmakers. Daily Buzz employs professional media coordinators and incorporates layers of technology to deliver accurate, edited and analyzed breaks that meet the quality and timely needs of our clients.

MMD.TV Managed Media Distribution provides end-to-end post production services, along with Dedicated Workflow Specialists to manage clients’ digital media assets. With MMD.TV, clients can host short and long form videos, images and documents in customized, branded portals.


MWW

Sunset Media Center
6255 W. Sunset Boulevard, 18th Floor
Los Angeles, CA 90028
213/486-6560
jschuerman@mww.com
www.mww.com

JP Schuerman, Executive Vice President, General Manager, Western Region 

When it comes to entertainment PR, it’s not enough to matter — we help our clients Matter More™, building and maintaining relationships for brands with the influencers who matter most.

We are the experts when it comes to forming connections with the top talent in the music, sports and entertainment industries to inspire action and increase awareness, brand image and sales. Clients turn to us to tap into our relationship networks and connect with celebrity endorsers that move the needle to establish cachet, credibility and relevance, enhancing the overall brand story. We craft multi-dimensional campaigns for artists, entertainers, and sports/entertainment properties, and create lifelong fans for your brand.

MWW services clients in the areas of celebrity acquisition and branding, entertainment publicity, full service celebrity brand integration, positioning and messaging, product placement, talent management, digital and social media, and consumer lifestyle marketing and public relations. Just like celebrities know how to make a name for themselves, MWW knows how to make a name for its clients — let us help you Matter More.


PMK • BNC

Pacific Design Center
8687 Melrose Ave, 8th Floor
Los Angeles, CA 90069
310/854 4800
www.pmkbnc.com
Twitter: @pmk_bnc
Facebook: pmk*bnc

622 Third Ave., 20th Floor
New York, NY 10017
212/582-1111

7-11 Herbrand Street 
London WC1N 1EX
United Kingdom 
+44 (0) 207 961 2377

Michael Nyman, Chairman & CEO
Cindi Berger, Chairman & CEO
Chris Robichaud, CEO

PMK*BNC is the leading authority in Popular Culture and Entertainment. We specialize in creating ideas that move the consumer, applying our unique insights to help clients build audiences, engage consumers and become culturally relevant. 

We are experts who speak a global language of popular culture driven by consumer passion points: film, television, sports, music, art, fashion and technology.  We represent clients ranging from preeminent celebrities, producers, directors, cable and network TV properties, production companies, award-winning films, musicians, authors, sports figures, leading consumer brands and premier special events.

With a staff of more than 250 professionals in New York, Los Angeles and London, PMK?BNC delivers inspired communications and marketing strategies including public relations, event production, experiential marketing, celebrity and influencer outreach, sponsorship, promotions, product placement and integration, digital content creation and brand consultation.


??Four-time agency of the year, rbb Public Relations delivers results-driven, integrated campaigns for leading entertainment and sports clients, such as David Beckham’s Miami MLS team announcement.

RBB PUBLIC RELATIONS

355 Alhambra Circle, Suite 800
Miami, FL 33134
305/448-7450
www.rbbpr.com

Christine Barney, CEO
Lisa Ross, President
Tina Elmowitz, Executive Vice President
John Quinn, Executive Vice President

rbb is a nationally recognized marketing communications firm and four-time Agency of the Year with a reputation for delivering business results to its clients through award-winning integrated campaigns. The agency works with national and regional entertainment and sports organizations, including Ringling Bros. and Barnum & Bailey Circus, Disney On Ice, Monster Jam, Marvel Universe Live!, and Offshore Fishing League, among others. A few of rbb’s high-profile and award-winning programs resulted from work with the Miami Marlins, AmericanAirlines Arena, Miami Beckham United and the Orange Bowl Committee.

A taste of our creativity … rbb created a customized campaign for Ringling Bros. and Barnum & Bailey Circus that inspired emotional attachments from consumers that could be measured at the ticket window. Reaching across key Hispanic and family audiences, rbb’s holistic approach used creative storytelling, targeted events and behind-the-scenes experiences to foster loyalty that shaped purchase decisions and delivered sales. 

The agency also knows how to leverage the big stage for big stars. To announce David Beckham’s intention to bring a MLS soccer club to Miami, rbb orchestrated several VIP, community and press events that resulted in worldwide media coverage and the formation of new, key business and community relationships.

As a Champion of Breakout Brands, rbb’s multicultural staff delivers award-winning creativity, media relations, strategic counsel, launch campaigns, digital media, content creation, reputation management and results/analytics.   In addition to entertainment and sports expertise, other specialty practices include consumer products/services, food & beverage, health, professional services, travel & hospitality, B2B and higher education.  Find out how rbb can help your brand break out by visiting www.rbbpr.com or call rbb president Lisa Ross at 305/448-7457.


ROGERS & COWAN

8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
www.rogersandcowan.com

Tom Tardio, CEO

Rogers & Cowan is the leading, full-service entertainment marketing and PR agency working with a diverse roster of clients ranging from A-list celebrities to content creators and consumer technology companies to social entertainment brands.  The agency offers brands an entertainment insider’s “POV” on evolving lifestyle, consumer, technology and social entertainment trends as well as deep relationships with media and influencers within the entertainment community.

Our core entertainment and sports expertise is in working with celebrities, athletes, recording artists, cable and network TV, film production and distribution, record labels, video game producers, sports leagues and live events as well as the evolving social entertainment ecosystem including emerging entertainment technology brands and creators of content for multiple screens. 

Rogers & Cowan utilizes our proprietary EMBRACE methodology to create customized entertainment strategies for brands, including celebrity spokespeople and partnerships, branded storytelling / integration, celebrity and influencer outreach, music and culture events, social media activation, celebrity brand ambassadors, lifestyle media relations and relationship building with entertainment industry influencers.  Based on the campaign, we develop an integrated media campaign to activate and amplify the message and to engage media, consumers and online communities through owned, earned, and shared media channels. 

We embrace the power of traditional and social media to build brands, drive viewership for broadcast and mobile entertainment programing, increase attendance for live events, activate brand sponsorships, grow online fan communities, increase downloads of mobile apps and provoke changes in consumer purchase behavior. 
Recent clients/projects have included Rdio, Kabam, Target, 505 Games, Gibson Brands, Amazon Studios, Sonos, Dubs, 3BlackDot, HGTV & DIY Networks, Great American Country, Univision, GRAMMY and Latin GRAMMY Awards, Univision Uforia Music Festival, Billboard Music Awards, USA Pro Cycling Challenge, PGA Tour, Haunting Melissa, Hooked Digital Media, Fox Consumer Products, Sprite Refreshing Films, AEG / Katy Perry Prismatic Tour, The Coca-Cola Company, Cinemacon, Miramax, Rock in Rio USA and Sands’ China 7th Anniversary Event.


TAYLOR

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY  10118
212/714-1280
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner

Named “Consumer Agency of the Decade” by the Holmes Group, Taylor has forged a reputation of excellence in public relations and brand marketing over the past 30 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth.  The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers.

The agency has also successfully aligned its client partners’ business goals with the most recognizable properties in the entertainment industry, including the Academy Awards, Grammy Awards, Latin Grammy Awards, Sundance Film Festival, and MTV Music Video Awards.

Taylor’s client partners include Allstate, Capital One, Diageo, General Mills, Lenovo, NASCAR, Nestle, Nike, 3M, P&G, RJ Reynolds, Taco Bell, and Tempur-Sealy.


WEBER SHANDWICK

909 Third Avenue
New York, NY 10022
212/445-8000
www.webershandwick.com

Jerry Gleason, Executive Vice President; Director, Sports Marketing North America

Weber Shandwick’s Sports Marketing practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports marketing experts focused on creating award-winning programs for many of the world’s best known brands in cooperation with the major sports franchises, leagues and athletes.
We bring together athletes, products and campaigns to tell engaging stories across multiple platforms that help connect with consumers and fans alike to give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.

We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, fan engagement, sponsorship activation and social media.

In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.

Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.

 
Submit Profile for O'Dwyer's Magazine

Kellen Communications
 

Editorial Contacts | Order O'Dwyer Publications | Site Map

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710

O'Dwyer's 2010 PR Buyer's Guide O'Dwyer's Magazine - 2010 PR Buyer's Guide O'Dwyer's December Entertainment & Sports PR Magazine