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Our Issue On Sports & Entertainment PR


O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Dec. '15 Entertainment & Sports PR Magazine (PDF)

Main Index of Issues

The sports public relations issue examines the changing world of sports and entertainment public relations.

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Sports & Entertainment PR
 

5W PUBLIC RELATIONS

1166 Avenue of the Americas, 4th Floor
New York, NY 10036
212/999-5585
info@5wpr.com
www.5wpr.com

5W Public Relations is a top 20 independent PR firm with offices in New York and Denver whose client list spans across lifestyle, sports and entertainment. 5WPR has been a trusted PR partner to celebrities, business leaders, and professional sports leagues.  Client experience includes Strike Ten Entertainment, FXFL, Ball Up, D’Angelico Guitars™, Luna Park, and the Wiggles. 5WPR’s services include celebrity branding, event management, fashion shows, Red Carpet events, record label promotion, launch events, movie premiers, and influencer management. 5WPR has secured product placement, brand ambassador partnerships or event appearances for our clients with the following celebrities and influencers: Jessica Alba, Anna Kendrick, Usher, Halle Berry, Chrissy Teigen, Thomas Keller, Giuliana Rancic, Sean “Diddy” Combs, Kevin Durant, reality show stars, movies and a slew of others.


BLAZE

1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution.  BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Adventure City, CrampsAWAY, ESPN, Great Mall, Griffin Club, KeVita Drinks, Nawgan, Performance Bike, Ontario Mills, Outlets at Orange, rove hydration, Southern Bowl, and Yuneec E-GO Electronic Skateboard.


BRENER ZWIKEL & ASSOCIATES

6901 Canby Avenue, #105
Reseda, CA 91335
818/462-5600
www.bzapr.com

1633 Broadway, 16th Floor
New York, NY 10019
212/708-1703

Steve Brener & Toby Zwikel, Principals

Brener Zwikel & Associates is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields.  BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans. 

The firm’s network of media contacts at the local, national and international levels facilitates media placements.  Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.

Sports clients include: NFL (National Football League), NHL (National Hockey League), SHOWTIME CHAMPIONSHIP BOXING, OMEGA, MGM Resorts, CareerBuilder Challenge, Barclays, Ricoh Women’s Open, Santa Anita Race Track, USTA, AVP, JDP Communications, Bellator MMA, College Football Awards, Tiger Woods Foundation and AUA (American Urological Association).


COYNE PUBLIC RELATIONS

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

5 Bryant Park, 28th Floor
New York, NY 10018
212/938-0166

12400 Wilshire Boulevard, Suite 535
Los Angeles, CA  90025
310/395-6110

Thomas F. Coyne, CEO
John Gogarty, Executive Vice President
Brad Buyce, Executive Vice President
Chris Brienza, Senior Vice President, Sports & Media Properties
David Cooper, Vice President, Sports & Media Properties

Coyne PR’s knowledge and creativity has made it one of the country’s fastest-growing agencies and top award winners. Our specialized practice areas of Entertainment and Sports & Media Properties represent an impressive collection of top national brands, high-profile events and first-class organizations. The Entertainment team works with Hard Rock International, making the brand synonymous with music by generating national and international buzz through events with top artists ranging from Karmin to Yoko Ono. The team also works with Epiphone Guitars and AEG. In addition, they’ve managed events with top celebrities including Eminem for Casio, KISS, Rihanna and Bret Michaels for Hard Rock, Jason Derulo for David’s Bridal, Hugh Masekela for South African Tourism and Tony Danza for Wyndham Worldwide. The Sports and Media team’s playbook includes winning game plans for industry-leading brands that include Daytona International Speedway, the United States Golf Association, IRONMAN, the Harlem Globetrotters, NFL Players Inc. and the USA TODAY Sports Media Group, among several others. The key to Coyne’s success — and yours — is that we combine creativity and enthusiasm with a smart strategic approach and impeccable client service, resulting in outstanding coverage in both expected and aspirational places.


The Recording Academy

In 2015, Finn Partners was named AOR to The Recording Academy charged with boosting the esteemed organization’s music advocacy program.

FINN PARTNERS

301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com

philippa@finnpartners.com
david.hahn@finnpartners.com
howard@finnpartners.com

Philippa Polskin, Managing Partner, Polskin Arts & Communications Counselors 212/593-6488

David Hahn, Senior Partner
MEDIA CONNECT
212/593-5847

Howard Solomon, Managing Director
Finn Partners West
415/348-2733

At Finn Partners, entertainment is elevated to the highest of art forms.  From experiential activations for leading consumer brands to advance and opening communications strategies for some of the world’s finest museums, dance companies and orchestras, Finn Partners brings a unique perspective and years of combined experience to the field of entertainment and cultural marketing and communications.  As the 2015 Holmes Report Midsize Firm of the Year, Finn Partners is one of the fastest-growing independent communications agencies in the world with headquarters in New York City and offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco, and Washington, D.C., with additional international capabilities through its own global network and PROI Worldwide. The firm’s work in the entertainment and cultural sectors lies within two major groups at the Agency: Polskin Arts & Communications Counselors and Media Connect, both based in New York.

A division of Finn Partners, Polskin Arts & Communications Counselors (PA&CC) is the oldest and largest practice specializing in cultural public relations and arts marketing.  Clients include: the Museum of Modern Art, Solomon R. Guggenheim Museum and Foundation, Whitney Museum of American Art, the J. Paul Getty Trust, the Menil Collection, the Natural History Museum of Los Angeles County, San Francisco Museum of Modern Art, Sotheby’s and Mariinsky Foundation of America.

MEDIA CONNECT is a specialty division of Finn Partners that focuses on the promotion of authors, entertainers, and artists. MEDIA CONNECT regularly promotes bestselling authors for major book publishers including Mitch Albom, Daniel Silva, and Dean Koontz. MEDIA CONNECT helps media companies such as Condé Nast, HBO, PBS, National Geographic and The Discovery Channel by providing Satellite TV and Radio Tours and online social media campaigns.


FRENCH|WEST|VAUGHAN

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com  
 
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
 
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 87 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

Ranked as the #2 firm for sports PR and #13 for entertainment PR by O’Dwyer’s, FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.

In September, FWV acquired an equity interest in Hispanic PR, marketing and branded content agency RGAA PR — started by PR industry veteran Raul Gonzalez in 2011 — which represents clients such as EA Sports, Sega Sports and the New York Red Bulls of Major League Soccer. FWV also absorbed the music and entertainment practice of NY-based former Big Hassle Media music publicist Steven Trachtenbroit, who brought a roster of high-profile artist and music-related properties including multi-platinum selling icons The Backstreet Boys, Grammy-nominated singer-songwriter Emily King, American Idol finalist Danny Gokey and critically-acclaimed indie rockers The Dears. Additionally, FWV Chairman & CEO Rick French serves on the board of trustees of the Rock & Roll Hall of Fame + Museum and is executive producing the Dwayne Johnson survival drama, “Not Without Hope.”

FWV’s sports and entertainment clients include Pittsburgh Steelers quarterback Michael Vick, Philadelphia Eagles cornerback Nolan Carroll, Chicago Bears starting free safety Ryan Mundy, Miami Heat forward Luol Deng, former NFL safety Terrence Holt, former NFL wide receiver Torry Holt, NFL legend-turned-filmmaker Simeon Rice, singer-songwriter Jacob Whitesides, singer-songwriter Lucie Silvas, National Pro Fastpitch, Daytona Tortugas Baseball, the Veteran Golfers Association, Moves Magazine, O2 Fitness, Fleet Feet, Polar Ice House, Steinberg Sports & Entertainment, NATHAN, best-selling author Nick Schuyler and the Southwestern Athletic Conference (SWAC).

The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, United States Speedskating, leading international swimwear brand Arena, Seattle Seahawks quarterback Russell Wilson, All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, platinum-selling musician T.I., actor Brandon Mychal Smith, AstroTurf, Speedo, MoGo Mouthguards, TVG (America’s Horseracing Network), the Atlantic Coast Conference (ACC), and Urban Sports and Entertainment Group.


HOTWIRE

16 W. 22nd Street, 12th Floor
New York, NY 10010
646/738-8960
www.HotwirePR.us
LetsTalk@HotwirePR.com

535 Mission Street, Suite 1756
San Francisco, CA 94105
415/840-2790

Brendon Craigie, Group CEO
David Bailey, EVP, GM San Francisco
Rebecca Honeyman, SVP, GM New York
Laura Macdonald, VP, San Francisco
Matt Krebsbach, VP San Francisco
Christa Conte, VP, New York

Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. Our communications experts work in sector practice teams to provide our clients with in-depth knowledge and experience in a number of market categories. Our technology client line-up ranges from start-ups to Fortune 500 companies, spanning industries such as fintech, consumer technology, e-commerce and software.

From Sydney to San Francisco, we’re a team, with a “one office” mentality. Our international team works across our 22 locations, including the US, UK, France, Germany, Spain, Italy, Australia and New Zealand, together with affiliate partners. We bring the best of our knowledge, skills and experience to all of our clients wherever they are in the world. Hotwire’s clients around the globe include GoPro, Redbull, Indeed, MapR, Workday, WorldRemit, Cisco, Mozilla, Pensco, Inrix, Thales, Nikon, Logitech, Telefonica, Qualcomm and Shazam.


Judy Greer for LACTAID

In an effort to empower the one in four Americans who experience dairy sensitivity, Hunter client LACTAID® partnered with actress Judy Greer to launch the LACTAID® No More Dairy Envy campaign, where she shared her personal Dairy Envy story with media and consumers alike. The program kicked off on National Coffee Day, where Judy Greer engaged with consumers as she handed out complimentary LACTAID® Lattes at NYC Coffee shop, Birch Coffee (pictured above).

HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th floor
New York, NY 10010-2202
www.hunterpr.com
212/679-6600

Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson, Partners

Samara Farber Mormar, EVP, Business Development
smormar@hunterpr.com

Samantha Turtle, VP,
Hunter Entertainment & Sports
sturtle@hunterpr.com

With the right celebrity association, event sponsorship or integrated content opportunity, the entertainment world offers added star power and sizzle, providing one of the fastest ways to drive mainstream brand awareness and build brand identity.

Hunter Entertainment & Sports is a full-service entertainment marketing practice tapped-into the worlds of pop culture, lifestyle, fashion, sports and entertainment.  Drawing from a strategic public relations point-of-view, Hunter Entertainment & Sports helps to authentically position brands to attain the right amount of “cool factor,” generate impactful earned media impressions, earn consumers’ attention and keep brands top of mind.

The practice, which was formalized in 2008, consists of dedicated public relations practitioners who work across all Hunter PR consumer brands and practice areas to manage strategic alignments that solidify a brand’s role in popular culture through the practice’s core competencies: talent engagement; sponsorship negotiation and activations; integrated content and entertainment media relations & strategy.

Recent highlights include a 3-year-long relationship between allergy-sufferer, Debra Messing, and ZYRTEC®, toasting Andy Samberg with Tequila Don Julio at an intimate post-Emmy Awards bash, building a relationship with dairy sensitive actress Judy Greer for the launch of the LACTAID® No More Dairy Envy campaign and making Tabasco-infused food and beverages to kick off the Super Bowl in Phoenix with Maxim.


JACKSON SPALDING

1100 Peachtree St. NE, 18th Floor
Atlanta, GA 30309
404/724-2500
Fax: 404/874-6545
atlanta@jacksonspalding.com
www.jacksonspalding.com

125 Washington St., Suite 775
Athens, GA 30601
706/354-0470
athens@jacksonspalding.com

750 N. Saint Paul St., Suite 1700
Dallas, TX 75201
214/269-4400
dallas@jacksonspalding.com

Bo Spalding, Glen Jackson, Brian Brodrick, Randall Kirsch, Trudy Kremer, Eric O’Brien and Whitney Ott,  Co-Owners and Principals
Colin Owens, Marketing Director
Lacey Creaser, Digital Director

We don’t have titles. We don’t have bosses. Yep — we’re serious. We are intentionally flat, and that keeps us nimble, ego-less and focused on what actually matters  —  our clients, our ever-evolving capabilities and the community organizations in which we invest our time. As we have listened to our clients and anticipated their challenges over the past 20 years, we have added services and expertise to further their relationships with their target audiences. We help our clients to tell their stories clearly and effectively so that, together, we can help reach their strategic goals. Jackson Spalding’s vision is to be the most trusted and respected integrated marketing communications agency. That’s it.

Some of the JS client family includes Orkin, Delta Air Lines, Toyota, Chick-fil-A, Primrose Schools, Mattress Firm, SCANA Energy, the University System of Georgia, Google, the Atlanta Braves, The Coca-Cola Company and Children’s Healthcare of Atlanta. We work across all types of industries and commit to understanding our clients’ business as if it were our own. Our commitment to learning, along with the integrity, experience and ingenuity of our people, is reflected in the 40+ awards we have garnered over the past five years, including being the top communications agency in the Atlanta Journal-Constitution “Top Workplaces” study in 2014 and 2015.
But enough about us. You should drop by sometime. We’d love to hear what you’ve been up to.


KEITH SHERMAN AND ASSOCS.

234 West 44th Street
New York, NY 10036
212/764-7900
Fax: 212/764-0344
www.ksa-pr.com

Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP

KEITH SHERMAN & ASSOCIATES provides strategic public relations counseling and marketing communications services to a diverse roster of entertainment, arts, lifestyles, sports and corporate clients.

KSA has publicized hundreds of films, network, cable and digital broadcasts, Broadway productions, national touring productions and high profile events nationally and internationally. Clients include: Universal Pictures, Focus Features, Adrian Grenier, Olympic Medalists Brian Boitano, Paul Hamm and Michelle Kwan, Tony Awards on CBS for 18 years, Colin Quinn, Lang Lang, Mike Birbiglia, Bolshoi Ballet, Kimpton Hotels, Portuguese Gourmet Food Festival, Feinstein’s/54 Below and 300 Broadway, Off-Broadway and touring shows.

KSA’s clients include: The New York Times, Visiting Nurse Service of New York, Hertz, Sony, The Onion, Architectural Digest, Columbia University, Memorial Sloan-Kettering Cancer Center, Samuel French, New York Marriott Marquis, The Broadway League, Bristol-Myers Squib, Abu Dhabi Festival and the Montreal Jazz Festival, among others.
Results. Excellence. Proactive effort.  Intelligent strategic thinking.  Experience.  Integrity.  Creativity.  Passion. These are some of the elements that distinguish KSA’s work.


MAKOVSKY

16 E. 34th Street
New York, NY 10016
212/508-9600
Fax: 212/751-9710
www.makovsky.com
twitter.com/makovsky

Ken Makovsky, President & CEO
Denise Vitola, Managing Director

Headquartered in New York, with an owned office in Washington, D.C, Makovsky is a leading global independent integrated communications consultancy, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media.

Makovsky has specialties in Health, Consumer, Financial & Professional Services, Technology and Energy & Sustainability. Our services include integrated public relations, digital branding, social media, crisis communications, brand building and investor relations.

In 2014, Makovsky won 39 company and campaign awards including the Bulldog Stars of PR Awards for “Agency Professional of the Year,” and the American Business Award for “Marketing Campaign of the Year” for health services and insurance. The firm has also been recognized for its “Overall Web Design” by the American Business Awards, “PR Firm of the Year” by PR News Elite Awards, “Healthcare Agency of the Year” by The Holmes Report, and was ranked as one of the “Top Places to Work in PR” by PR News.  The firm also won a PRSA Bronze Anvil, three PRSA Big Apple Awards, the Financial Communications Society Portfolio Award for client campaigns and multiple Gold, Silver and Bronze Stevies.  

Makovsky is also the founder of IPREX, the second largest worldwide corporation of independent agencies in more than 30 countries and 40 US cities.


John Krisiukenas

John Krisiukenas, Managing Director
at Marketing Maven.

MARKETING MAVEN

135 East 57th Street, 4th Floor
New York, NY 10022
212/967-5510
www.MarketingMavenPR.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com

Natalie Rucker, VP of Business Development, natalie@marketingmavenpr.com

John Krisiukenas, Managing Director, NY, johnk@marketingmavenpr.com

Award-winning agency, Marketing Maven, led by former NCAA women’s soccer captain, Lindsey Carnett, combines traditional media relations and cutting-edge digital strategies for sports and entertainment clients. This fusion of online and offline marketing helps our team develop campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with key influencers, brands and adapting to emerging trends, we consistently deliver ROI for clients.

With offices in both LA and NY, this bicoastal team is tapped into media at the two largest entertainment capitals of the U.S. From movie premieres, gifting suites, red carpet events, product launches to national media tours, Marketing Maven executes worldwide PR stunts, Viner engagement and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and conversions.


MEDIAMAX ONLINE

550 N. 3rd Street
Burbank, CA 91502
818/260-8160
info@mediamaxonline.com
www.mediamaxonline.com

John Libby, President
Greg Martin, Vice President, Sales
Anthony Ruggiero, Vice President, Sales

MediaMax Online (MMO) provides everything the PR Professional needs for a successful online press room, with unique distribution services for electronic press kits, promos and PSA’s, as well as unsurpassed traditional and social media monitoring for the Entertainment, Sports, Automotive and Retail industries.

With more than one million broadcast-quality downloads annually, EPK.TV is the preferred distribution service of entertainment studios, networks, agencies and media outlets. EPK.TV hosts and distributes electronic press kits to over 30,000 media outlets and press — making EPK.TV the most effective method of EPK distribution in the industry.

Daily Buzz leads the industry in media monitoring for T.V. and motion picture studios, PR agencies, and professional sports organizations. Daily Buzz has built a reputation of exceeding the high standards required to measure, organize and share content with publicists, management, talent and filmmakers. Daily Buzz employs professional media coordinators and incorporates layers of technology to deliver accurate, edited and analyzed breaks that meet the quality and timely needs of our clients.
MMD.TV Managed Media Distribution provides end-to-end post production services, along with Dedicated Workflow Specialists to manage clients’ digital media assets. With MMD.TV, clients can host short and long form videos, images and documents in customized, branded portals.


MWWPR

304 Park Avenue South
New York, NY 10010
212/704-9727
www.mww.com

JP Schuerman, President, Western Regio, jschuerman@mww.com
Ron Berkowitz, President & Founder, Berk Communications, an MWWPR company
ron@mww.com

MWWPR boasts one of the public relations industry’s top sports, entertainment, luxury lifestyle and VIP event production practices.  Powered by Berk Communications’ Lifestyle Entertainment division, our connections run deep throughout the entertainment industry including major studio and independent films, broadcast and cable television, digital distribution as well as branded content.

Our expertise spans from red carpet management & media relations for premieres and award shows to our ability to leverage close relationships with high-profile influencers and media.  We manage reputations, drive awareness, and elevate brands and personalities with their most critical audiences. MWWPR also specializes in media training for cast and crew, with an industry leading expertise in the LGBT segment.

We have unparalleled experience partnering with leading brands and personalities including television, film, major media corporations, restaurants, nightclubs, luxury resorts, wine & spirit brands, world class entertainers and premier athletes.  With an approach to communications that goes beyond the boundaries of expected thinking, we remain at the forefront of the industry and deliver results that consistently exceed our clients’ expectations.


PEPPERCOMM, INC.

470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director

Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media, and Research & Measurement.

Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London.

Everyone loves a good listener—and at Peppercomm, we’re always paying attention. We’re a strategic partner that listens to uncover your business objectives. Then we listen to your audiences to learn what they need and how they think. We look around corners to see what’s coming next, and help our clients creatively push boundaries while avoiding minefields and mitigating risk.

Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a traditional PR agency and has evolved into a fully integrated firm with a focus on financial and professional services, B2B industrial and consumer lifestyle and the technology that serves them all.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.


PMK•BNC

Pacific Design Center
8687 Melrose Ave, 8th Floor
Los Angeles, CA 90069
310/854-4800
www.pmkbnc.com
Twitter: @pmk_bnc
Facebook: pmk*bnc
Instagram: pmk_bnc

622 Third Ave., 20th Floor
New York, NY 10017
212/373-6100
Bankside Studios
76-80 Southwark Street
London | SE1 0PN
+44 (0) 207 961 2377

Michael Nyman, Chairman & CEO
Cindi Berger, Chairman & CEO
Chris Robichaud, CEO

PMK•BNC is the leading authority in Popular Culture and Entertainment. We specialize in creating ideas that move the consumer, applying our unique insights to help clients build audiences, engage consumers and become culturally relevant. 

We are experts who speak a global language of popular culture driven by consumer passion points: film, television, sports, music, art, fashion and technology.  We represent clients ranging from preeminent celebrities, producers, directors, cable and network TV properties, production companies, award-winning films, musicians, authors, sports figures, leading consumer brands and premier special events.

With a staff of more than 300 professionals in New York, Los Angeles and London, PMK•BNC delivers inspired communications and marketing strategies including public relations, event production, experiential marketing, celebrity and influencer outreach, sponsorship, promotions, product placement and integration, digital content creation and brand consultation.


ROGERS & COWAN

8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
www.rogersandcowan.com

Mark Owens, CEO

Rogers & Cowan is the leading, full-service entertainment marketing and PR agency working with a diverse roster of clients ranging from A-list celebrities to content creators and consumer technology companies to social entertainment brands.  The agency offers brands an entertainment insider’s “POV” on evolving lifestyle, consumer, technology and social entertainment trends as well as deep relationships with media and influencers within the entertainment community.

Our core entertainment and sports expertise is in working with celebrities, athletes, recording artists, cable and network TV, film production and distribution, record labels, video game producers, sports leagues and live events as well as the evolving social entertainment ecosystem including emerging entertainment technology brands and creators of content for multiple screens.

Rogers & Cowan utilizes our proprietary EMBRACE methodology to create customized entertainment strategies for brands, including celebrity spokespeople and partnerships, branded storytelling / integration, celebrity and influencer outreach, music and culture events, social media activation, celebrity brand ambassadors, lifestyle media relations and relationship building with entertainment industry influencers.  Based on the campaign, we develop an integrated media campaign to activate and amplify the message and to engage media, consumers and online communities through owned, earned, and shared media channels.

We embrace the power of traditional and social media to build brands, drive viewership for broadcast and mobile entertainment programing, increase attendance for live events, activate brand sponsorships, grow online fan communities, increase downloads of mobile apps and provoke changes in consumer purchase behavior.

Recent clients/projects have included Rdio, Kabam, Target, 505 Games, Gibson Brands, Amazon Studios, Sonos, Dubs, 3BlackDot, HGTV & DIY Networks, Great American Country, Univision, GRAMMY and Latin GRAMMY Awards, Univision Uforia Music Festival, Billboard Music Awards, USA Pro Cycling Challenge, PGA Tour, Haunting Melissa, Hooked Digital Media, Fox Consumer Products, Sprite Refreshing Films, AEG/Katy Perry Prismatic Tour, The Coca-Cola Company, Cinemacon, Miramax, Rock in Rio USA and Sands’ China 7th Anniversary Event.


TAYLOR

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY  10118
212/714-1280
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner

Named “Consumer Agency of the Decade” by the Holmes Group, Taylor has forged a reputation of excellence in public relations and brand marketing for more than 30 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth.  The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers.

The agency has also successfully aligned its client partners’ business goals with the most recognizable properties in the entertainment industry, including the Academy Awards, Grammy Awards, Latin Grammy Awards, Sundance Film Festival, and MTV Music Video Awards.

Taylor’s client partners include Allstate, Capital One, Comcast, Diageo, Lenovo, Mercedes-Benz, NASCAR, Nestle, Nike, PVH, P&G, Starwood, and Tempur-Sealy. 


Weber Shandwick

909 Third Avenue
New York, NY 10022
212/445-8000                                                                                    
www.webershandwick.com

Jerry Gleason, Executive Vice President; Director, Sports Marketing North America

Weber Shandwick’s Sports Marketing practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports marketing experts focused on creating award-winning programs for many of the world’s best known brands in cooperation with the major sports franchises, leagues and athletes.

We bring together athletes, products and campaigns to tell engaging stories across multiple platforms that help connect with consumers and fans alike to give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.

We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, fan engagement, sponsorship activation and social media.

In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.

Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.


Jeremy Westby and Kirt Webster with Dolly Parton.

Jeremy Westby, Sr. VP and Kirt Webster, President/CEO of Webster Public Relations pose for a quick photo with client Dolly Parton in Berlin, Germany during her 2014 Blue Smoke World Tour.

Photo: CTK Management / Dolly Parton Entertainment.

WEBSTER PUBLIC RELATIONS

33 Music Square West, #100B
Nashville, TN 37202
615/777-6995
Fax: 615/369-2515
www.websterpr.com

Kirt Webster, President
kirt@websterpr.com

Jeremy Westby, Sr VP
jeremy@websterpr.com

Scott Adkins, VP of Publicity
scott@websterpr.com

Webster Public Relations promotes and protects the brands and careers for icons like Dolly Parton, Hank Williams Jr. and Kenny Rogers, as well as artists as diverse as Lynyrd Skynyrd, Pat Benatar, Sam Moore and Kid Rock. Our firm is at the forefront of creating innovative campaigns, not only on behalf of established heritage artists, but actualized effective strategies to launch new careers.

Based in Nashville, Webster Public Relations uses our far reaching influence to achieve local, regional, and national media exposure. Known for being risk takers, our success stems from a desire to see all of our clients forge new paths and create new partnerships. Above all, we strive to exceed the expectations of those we serve.

Through our solid relationships with talent bookers, tastemakers, music supervisors and other industry professionals we create a customized campaign with a multidimensional approach that significantly builds our clients’ profiles and also raises industry awareness. The increased media presence also helps build bridges to new ventures from corporate opportunities to new compelling projects. We have a proven track record of these results.

This broad spectrum includes Satellite Media Tours, Crisis Management and Special Events, for which we can act as sole producer or serve as consultants.
Webster Public Relations is savvy, creative, and above all, effective.

 
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