225 Santa Monica Blvd., 3rd Flr. Santa Monica, CA 90401
Matt Kovacs, EVP/GM
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: BodyBlade, Claremont Hotel, Club & Spa, Converse, ESPN, KeVita Drinks, Mad Dogg Athletics, Peak Pilates, Performance Bike, Spa del Rey, Spinning, and Spinlister.
BRENER ZWIKEL & ASSOCIATES
6901 Canby Avenue, #105
Reseda, CA 91335
1633 Broadway, 16th Floor
New York, NY 10019
Steve Brener & Toby Zwikel, Principals
Brener Zwikel & Associates is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields. BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans.
The firm’s network of media contacts at the local, national and international levels facilitates media placements. Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.
Sports clients include: NFL (National Football League), NHL (National Hockey League), MLB (Major League Baseball), SHOWTIME CHAMPIONSHIP BOXING, Speedo, OMEGA, Indycar, MGM Mirage Resorts, Humana Challenge, Barclays, Ricoh Women’s Open, Santa Anita Race Track, USTA, AVP, JDP Communications, ESPN ERT, College Football Awards, SCP Auctions and WSOF.
304 Park Avenue South, 5th Floor
New York, NY 10010
Bret Werner, SVP
Ted Fragulis, SVP
Bill Holtz, SVP
Catalyst, an IMG Consulting company, is at the forefront of strategic public relations through its extensive knowledge of digital and traditional media. The agency partners with leading brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. From 2010 to 2013, Catalyst earned four agency of the year honors including consecutive Small Agency of the Year awards from PRWeek in 2012 and 2013.
IMG Consulting, a Division of IMG, is the world’s premiere sports & entertainment marketing solutions agency with a global team of experts based in 21 offices across the globe including key hubs in New York City and London as well as long established offices in Brazil, Russia, India and China. IMG Consulting services include sponsorship strategy & activation, brand marketing, public relations, digital & social media solutions, contract negotiations & management and return on investment measurement services. IMG Consulting works on behalf of our clients across all the major global sports and entertainment properties including specialized practices in Olympics, Global Football, Motorsports, Golf, Tennis, Event Marketing, Hospitality, Tourism and Public Sector Services.
855 Boylston Street
Boston, MA 02116
220 East 42nd Street, Suite 800A
New York, NY 10017
Jens Bang, Chairman
Bill Fleishman, CEO
Mark Malinowski, SVP, Head of Entertainment Mktg
When getting consumers to relate to brands on a global scale, we run into one of our most interesting challenges of all: trying to find actors that aren’t acting. With nearly 50 combined years of expertise managing Hollywood relationships, Cone Communications Entertainment Marketing is skilled at integrating brands, causes and issues with entertainment entities — celebrities, films, television shows — to create authentic relationships and develop impactful programs. We understand the value of capitalizing on the celebrity’s brand and network to maximize exposure.
Finding a celebrity to align with your causes and issues requires an extra level of scrutiny, as the risks are often much greater. Cone’s deep expertise in cause marketing gives us an edge in knowing what to look for and how to find it. Our relationships with agents, managers and publicists allow us to create partnerships between celebrities and brands that are organic and genuine. Lastly, we translate our expertise in engaging consumers to drive stronger and deeper programs for you.
Coyne client Daytona International Speedway broke ground on Daytona Rising, its multi-year, $400 million redevelopment of its
mile-long grandstand facility, on July 5, 2013.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas, 28th Floor
New York, NY 10018
604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
Thomas F. Coyne, CEO
John Gogarty, Executive Vice President
Heather Krug, Senior Vice President, General Manager West Coast
Chris Brienza, Vice President, Sports and Media Properties
David Cooper, Vice President, Sports and Media Properties
Coyne PR’s knowledge and creativity has made it one of the country’s fastest-growing agencies and top award winners. Our specialized practice areas of Entertainment and Sports & Media Properties represent an impressive collection of top national brands, high-profile events and first-class organizations.
The Entertainment team works with Hard Rock International, making the brand synonymous with music by generating national and international buzz through events with top artists ranging from Karmin to Yoko Ono. The team also works with Epiphone Guitars and AEG. In addition, they’ve managed events with top celebrities including Cee Lo Green for Meow Mix, Ke$ha for Casio Baby-G and Miley Cyrus for the Walt Disney Company. The Sports and Media team’s playbook includes winning gameplans for industry-leading companies such as Daytona International Speedway, the United States Golf Association, IRONMAN and ESPN The Magazine, among several others. The key to Coyne’s success — and yours — is that we combine creativity and enthusiasm with a smart strategic approach and impeccable client service, resulting in outstanding coverage in both expected and aspirational places.
261 Fifth Ave., 2nd Flr.
New York, NY 10016
Established in 1991, DKC is among the largest independently owned public relations firms in the country. We break the mold of a traditional public relations firm to create a bold new hybrid that combines the creativity, expertise and senior level engagement of a boutique agency with the strategic abilities, intellectual capital and bandwidth of a large corporation. With experience that cuts across nearly every industry and geographic region, sports and entertainment have always been cornerstones of the firm’s diverse client mix.
DKC’s Sports division is a trusted, longtime partner for a multitude of Fortune 100 companies, leagues, franchises, venues, sponsors, owners and athletes. With a seasoned staff that is deeply rooted in all aspects of the sports business, from high-level front office posts to sports journalism, DKC’s Sports team knows how to build coverage for clients well beyond the traditional sports media landscape. Clients include the U.S. Tennis Association/U.S. Open, New Balance, Citi, Sprint, New Era, Topps, THQ, Warner Home Video, 2K Sports and Fanatics.
DKC specializes in working with entertainment at the intersection of corporate enterprise and creative pursuits. The Entertainment team takes a 360 degree approach to building clients’ brands – from personalities to entertainment executives to corporate clients who use entertainment sponsorships to help bring their products and services to life. DKC recently appointed Joe Quenqua as Executive Vice President, Director of Entertainment, based out of the company’s Los Angeles office. Joining DKC from Walt Disney Studios, where he was Vice President of Publicity and Communications, Joe will lead the growth of DKC’s national entertainment business across the company. Entertainment clients include THE X-FACTOR, 50 Cent, Sean “Diddy” Combs, Ken Burns, Ed Burns, Jay Leno, Bill Maher, Michael Eisner, Clive Davis, Sesame Street, Marvel, Sony Pictures Television, Showtime, Martin Guitars, Billboard Magazine, Yahoo! Entertainment and Warner Music Group.
301 East 57th St.
New York, NY 10022
Philippa Polskin, Managing Partner 212/593-6488
David Hahn, Partner 212-593-5847
Voted Best New Agency, Firm of the Year (Midsize) and Best Place to Work in 2012/13, Finn Partners is one of the fastest-growing independent communications agencies in the world with offices in NY, LA, SF, DC, CHI, London and Israel. The firm’s Entertainment and Arts & Culture work falls under two major groups at the Agency: POLSKIN ARTS & COMMUNICATIONS COUNSELORS, and MEDIA CONNECT.
With its division POLSKIN ARTS & COMMUNICATIONS COUNSELORS, Finn Partners is home to the oldest and largest group specializing in cultural public relations. PA&CC is known for strategic planning of comprehensive campaigns focused on major institutional initiatives, for representing corporations and other funders engaged in cultural collaborations and for providing expert ongoing counsel and crisis communications. Clients include The Museum of Modern Art, Solomon R. Guggenheim Museum and Foundation, Whitney Museum of American Art, Alvin Ailey American Dance Theater, the J. Paul Getty Trust, the Menil Collection, the Natural History Museum of Los Angeles County, Stedelijk Museum Amsterdam and UBS.
MEDIA CONNECT, a specialty division of Finn Partners, focuses on the promotion of authors, entertainers, and artists. It regularly promotes bestselling authors from major book publishers including James Patterson, John Grisham, Janet Evanovich and Dean Koontz. MEDIA CONNECT helps media companies such as Condé Nast, HBO, PBS, National Geographic and The Discovery Channel by providing Satellite TV and Radio Tours and online social media campaigns. Currently the division is conducting a USA launch of a series of art, photography and lifestyle books by UK publisher, Goodman Fiell.
NFL superstar quarterback Michael Vick engaged FWV to launch one of the most comprehensive reputation management and community relations campaigns of any professional athlete.
112 E. Hargett St.
Raleigh, NC 27601
Rick French, Chairman and CEO
David Gwyn, President and Principal
Natalie Best, Executive Vice President and Director of Client Services, Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 85 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas/Ft. Worth, Los Angeles and Tampa offices.
Ranked as the #2 firm for sports PR and #17 for entertainment PR by O’Dwyer’s, FWV is an industry leader in sports and entertainment marketing, and specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.
FWV’s sports and entertainment clients include All-Pro Cincinnati Bengals defensive tackle Geno Atkins, New York Giants starting free safety Ryan Mundy, Baltimore Ravens starting defensive lineman Chris Canty, Philadelphia Eagles quarterback Michael Vick, Orlando Magic forward Glen “Big Baby” Davis, former NFL star Terrence Holt, NFL legend-turned-filmmaker Simeon Rice, SKINS compression wear, Tasc Performance apparel, NATHAN, Peter Millar, United States Speedskating, best-selling author Nick Schuyler and the Southwestern Athletic Conference (SWAC).
The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, Eurosport/SOCCER.com, leading international swimwear brand Arena, Seattle Seahawks quarterback Russell Wilson, All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, NBA veteran Dahntay Jones, platinum-selling musician T.I., actor Brandon Mychal Smith, actress Linda Hogan, Olympic Gold Medalist Jessica Hardy, AstroTurf, Speedo, MoGo Mouthguards, TVG (America’s Horseracing Network), Parelli Natural Horsemanship, Xtreme Fighting Championships (XFC), OTB Records, the Carolina Cobras of the Arena Football League, AccuSport International, Premiere Management Group, the Atlantic Coast Conference (ACC), the Aggie-Eagle Classic, Urban Sports and Entertainment Group, North Carolina Amateur Sports and the N.C. State Games, among others.
Additionally, FWV Chairman & CEO Rick French is a national trustee of the Rock and Roll Hall of Fame and Museum. As a member of the board of trustees, French is among a small number of America’s most prominent business and music industry leaders who are stewards of the Hall of Fame and Museum and are also asked to represent the Rock Hall’s mission and goals at programs and events around the world.
KEITH SHERMAN AND ASSOCIATES
234 West 44th Street
New York, NY 10036
Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP
KEITH SHERMAN & ASSOCIATES provides strategic public relations counseling and marketing communications services to a diverse roster of entertainment, lifestyles, sports and corporate clients.
KSA has publicized hundreds of films, network and cable television broadcasts, Broadway shows, national touring productions and high profile events nationally and internationally. Clients include: Universal Pictures, Focus Features, Adrian Grenier, Olympic Medalists Brian Boitano, Paul Hamm and Michelle Kwan, Tony Awards on CBS for 18 years, Colin Quinn, Lang Lang, Mike Birbiglia, Bolshoi Ballet, Kimpton Hotels, Portuguese Gourmet Food Festival, 54 BELOW and 300 Broadway, Off-Broadway and touring shows.
KSA’s clients include: The New York Times, Visiting Nurse Service of New York, Hertz, Sony, The Onion, Architectural Digest, Columbia University, Memorial Sloan-Kettering Cancer Center, New York Marriott Marquis, The Broadway League, Bristol-Myers Squibb, Abu Dhabi Festival and the Montreal Jazz Festival, among others.
Excellence. Results. A fresh point-of-view. Proactive effort. Intelligent strategic thinking. Experience. High standards. Integrity. Creativity. Passion. These are some of the elements that distinguish KSA’s work.
Jazz Musician Jon Barnes and Thomas Brinkmann, Reg. Mgr.
Automobili Lamborghini America, inside the Lamborghini exhibit at the Concours d'Elegance, where amazing hybrids went on display
for thousands of attendees of the world famous auto show.
7248 Bernadine Ave., 2nd Floor
West Hills (L.A.), CA 91307
Aida Mayo, President
Kevin Martin McQuade, Social Media
Dan Lai, San Diego Bureau Renee Robinson, NY Bureau
MAYO communications, based in Los Angeles, offers Social Media, Corporate Social Responsibility, Corporate Communications and Branding. A short list of entertainment clients this year includes: Jazz Musician Jon Barnes, who recently toured Europe and performed in the daCarbo Jazz Festival along with Arturo Sandoval and former lead singer Skip Martin, Kool and the Gang. A short list of other entertainment clients include: Actor Jeremy London, Actor/Producer Timothy Woodward Jr; Hollywood Film Magazine; Status L.A. Magazine; “Hollywood East” (HULU) Teen drama; Global Onslaught-Australia-UK; Buddy Princeton and the Incorruptibles (Jackson Browne, Steve Miller Band), and Operation Blankets of Love (animal rescue charity), to name a few.
Last Summer MAYO went on tour with Music Master Jon Barnes. Recently, Barnes performed with Arturo Sandoval and Kool and the Gang’s former lead Singer Skip Martin at the Catalina Jazz Club and on tour in Germany. All were sponsored by MONSTER CABLE and daCarbo Trumpets, which makes the only carbon-fiber instruments in the world. The new luxury sports cars such as 2014 Porsche and Lamborghini are also made out of carbon-fiber, so it was appropriate that Barnes played August 17, at the Rolex Monterey Motorsports Reunion (car show) in Monterey County, CA. Barnes played his hit song, That’s Monster Love (Jon Barnes on Reverbnation) at the Pebble Beach Concours d’ Elegance event.
304 Park Avenue South
New York, NY 10010
Michael W. Kempner, President & CEO
To Matter MoreTM, brands must build relationships with the influencers who matter most. MWW Entertainment connects clients with top talent in music, sports and entertainment to inspire action and increase awareness, brand image and sales. Clients turn to MWW Entertainment experts to tap into our relationship networks and connect with celebrity endorsers that move the needle to establish cachet, credibility and relevance. MWW Entertainment is a joint venture between MWW and KWL Enterprises, led by Kevin Liles, former President of Def Jam Music Group and EVP of Warner Music. Our team crafts multi-dimensional campaigns for artists, entertainers, and sports/entertainment properties. MWW Entertainment services brands in the areas of celebrity acquisition and branding, fashion and entertainment publicity, full service celebrity brand integration, positioning and messaging, talent management, digital and social media, and consumer lifestyle marketing and public relations.
Pacific Design Center
8687 Melrose Ave., 8th Floor
Los Angeles, CA 90069
622 Third Ave., 20th Floor
New York, NY 10017
7-11 Herbrand Street
Lon WC1N 1EX
+44 20 7837 3737
Michael Nyman, Chairman & CEO
Cindi Berger, Chairman & CEO
Chris Robichaud, CEO
PMK*BNC is the global authority in Popular Culture and Entertainment. We specialize in creating ideas that move the consumer. We are experts who speak a global language of popular culture driven by consumer passion points including film, television, sports, music, arts, fashion and technology.
With extraordinary access to the entertainment industry, we created a Science Series to share unique data and insights, and have developed a proprietary tool that measures celebrity influence called Fanatomy. We represent approximately 800 clients ranging from celebrities, producers, directors, cable and network TV properties, production companies, musicians, authors, sports figures, consumer brands and events.
With a staff of roughly 250 professionals in New York, Los Angeles and London, our agency delivers inspired solutions that include public relations, event production, experiential marketing, celebrity and influencer outreach, sponsorship, promotions, product placement and integration, digital content creation and brand consultation.
Sony Crackle teamed with John Legend for an impromptu performance in Los Angeles on November 26th as part of their “Playing It Forward” music movement of good will to generate awareness and funds to support education programs in schools. Rogers & Cowan was hired by Sony Crackle to manage artist relations, on-site event activation, event production, charitable partnerships, brand management and traditional and
social media outreach.
ROGERS & COWAN
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan is the leading, full-service entertainment marketing and PR agency working with a diverse roster of clients ranging from A-list celebrities to content creators and consumer technology companies to social entertainment brands. The agency offers brands an entertainment insider’s “POV” on evolving lifestyle, consumer, technology and social entertainment trends as well as deep relationships with media and influencers within the entertainment community.
Our core entertainment and sports expertise is in working with celebrities, athletes, recording artists, cable and network TV, film production and distribution, record labels, video game producers, sports leagues and live events as well as the evolving social entertainment ecosystem including emerging entertainment technology brands and creators of content for multiple screens.
Rogers & Cowan utilize our proprietary EMBRACE methodology to create customized entertainment strategies for brands, including the development of intellectual property, celebrity spokespeople and partnerships, branded storytelling / integration, celebrity and influencer outreach, music and culture events, social media activation, celebrity brand ambassadors, lifestyle media relations and relationship building with entertainment industry influencers. Based on the campaign, we develop an integrated media campaign to activate and amplify the message and to engage media, consumers and online communities through owned, earned, and shared media channels.
We embrace the power of traditional and social media to build brands, drive viewership for broadcast and mobile entertainment programing, increase attendance for live events, activate brand sponsorships, grow online fan communities and increase downloads of mobile apps.
Recent clients/projects have included Rdio, Amazon Studios, Target, Sonos, Food Network, HGTV & DIY Networks, GRAMMY and Latin GRAMMY Awards, Billboard Music Awards, USA Pro Cycling Challenge, PGA Tour, Haunting Melissa, Dolphin Digital, Sony Pictures Home Entertainment, Sprite Refreshing Films, The Coca-Cola Company, Cinemacon, Fox Consumer Products, Miramax, and Kabam.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
Named “Consumer Agency of the Decade” by the Holmes Group, Taylor has forged a reputation of excellence in public relations and brand marketing over the past 30 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth. The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers.
The agency has also successfully aligned its client partners’ business goals with the most recognizable properties in the entertainment industry, including the Academy Awards, Grammy Awards, Latin Grammy Awards, Sundance Film Festival, and MTV Music Video Awards.
Taylor’s client partners include Diageo, P&G, Allstate, Capital One, Coca-Cola, General Mills, Nike, 3M, Taco Bell, NASCAR, and Nestlé.
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Founder and CEO
Chris Deri, President of WCG
Bob Pearson, President of W2O Group
David Witt, Practice Leader-Consumer
WCG, part of the W2O Group family, is a global communications agency offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products, and entertainment. WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies.
Established in 2001 by Jim Weiss, a 25 year veteran in healthcare communications, the agency has grown to 425 employees, with 190 housed in WCG, serving clients globally with offices in San Francisco, New York, Austin, Atlanta, Minneapolis, Los Angeles and London.
WCG’s seasoned professionals remain the greatest asset we offer our clients. Our teams specialize in branding, design, digital, social media, interactive, influencer identification and engagement, social and traditional marketing, predictive modeling, location based marketing, corporate and product PR and media, as well as investor and advocacy relations. Entertainment clients include Warner Bros. Home Video, for which WCG maintains a highly accurate predictive model of DVD sales based on technical variables and social signals.
For more information, visit our website at www.wcgworld.com or follow us on Twitter @WCGWorld.
919 Third Avenue
New York, NY 10022
Gail Heimann, President, Chief Strategy Officer
Jerry Gleason, Senior Vice President; Director, Sports Marketing North America
Weber Shandwick’s Sports Marketing practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports marketing experts focused on creating award-winning programs for many of the world’s best known brands in cooperation with the major sports franchises, leagues and athletes.
We bring together athletes, products and campaigns to tell engaging stories across multiple platforms that help connect with consumers and fans alike to give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.
We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, fan engagement, sponsorship activation and social media.
In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.
Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.
Webster Associates President Kirt Webster with Bob Romeo, Academy of Country Music CEO and client Big Kenny.
WEBSTER & ASSOCIATES
33 Music Square West, #100B
Nashville, TN 37202
Kirt Webster, President
Jeremy Westby, VP
Webster & Associates has guided the publicity and marketing campaigns for such legendary music artists as Hank Williams Jr., Dolly Parton and Kenny Rogers as well as artists as diverse as Lynyrd Skynyrd, Pat Benatar, Sam Moore and Kid Rock. All are musicians who are the best in their respective genres and our firm is at the forefront of creating innovative campaigns not only on behalf of established heritage artists but actualized effective strategies launching new careers. Corporate brands such as Cracker Barrel Old Country Store, Wrangler and Blaster have also trusted the guidance of Webster & Associates.
Through our solid relationships with talent bookers, tastemakers, music supervisors and other industry professionals we create a customized campaign with a multidimensional approach that significantlybuilds our clients’ profiles and also raises industry awareness. The increased media presence also helps build bridges to new ventures from corporate opportunities to new compelling projects. We have a proven track record of these results.
We also provide a host of additional services that can enhance your public relations and marketing campaign. This broad spectrum includes Media Training, Satellite Media Tours, Crisis Management and Special Events, for which we can act as sole producer or serve as consultants. Our goal is always to seamlessly integrate these activities with a client or brand’s publicity and marketing campaign.