Our Issue on Sports & Entertainment PR

Dec. '16 Entertainment & Sports PR Magazine

Dec. '16 Entertainment & Sports PR Magazine (PDF)

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The sports public relations issue examines the changing world of sports and entertainment public relations.

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

Profiles of Entertainment & Sports PR Firms:

5W Public Relations

230 Park Avenue, 32nd floor
New York, NY 10169

5W Public Relations is a top 20 independent PR firm with offices in New York and Denver whose client list spans across lifestyle, sports and entertainment. 5WPR has been a trusted PR partner to celebrities, business leaders, and professional sports leagues. Client experience includes Bowlmor AMF, Pat Smith, Ball Up, D’Angelico Guitars™, Davenport Theatrical Enterprises, and the Wiggles. 5WPR’s services include celebrity branding, event management, fashion shows, Red Carpet events, record label promotion, launch events, movie premiers, and influencer management. 5WPR has secured product placement, brand ambassador partnerships or event appearances for our clients with the following celebrities and influencers: Jessica Alba, Anna Kendrick, Kim Kardashian, Fergie, Chrissy Teigen, Thomas Keller, Daymond John, Jeremy Piven, Kevin Durant, reality show stars, movies and a slew of others.


1427 Third Street Promenade, Suite 201
Santa Monica, CA 90401
Fax: 310/395-5001

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Anime Expo, CVG Cinemas, ESPN, The Fit Expo, Gold’s Gym, Great Mall, Performance Bike, Ontario Mills, Outlets at Orange, Spectrum Sports, WinView Games and Yuneec E-GO Electronic Skateboard.


12700 Sunrise Valley Drive, Suite 300
Reston, VA 20191
Fax: 703/893-3504

Rich Katz, Founder & Managing Director
Kyle Ragsdale, Managing Director & CMO, Billy Casper Golf
Kristen Ingraham, Senior Vice President of Operations
Bill Replogle, Chief Creative Officer

Intelligent. Fresh. Holistic. Founded in 2001 as Buffalo Communications, this agency has evolved into something much bigger. The new Buffalo.Agency — formed in early 2016 — blends public relations and communications powerhouse Buffalo Brand Invigoration Group with the highly acclaimed marketing and analytics of its parent company, Billy Casper Golf, and the acquisition of award-winning creative shop Sparky’s Garage. The combined result is a premier full-service, integrated marketing company dedicated to golf, destinations, sports and lifestyle brands. Learn more at buffalo.agency.


6901 Canby Avenue, #105
Reseda, CA 91335

1633 Broadway, 16th Floor
New York, NY 10019

Steve Brener, President

BZA is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields. BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans.

The firm’s network of media contacts at the local, national and international levels facilitates media placements. Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.

Sports clients include: NFL (National Football League), NHL (National Hockey League), SHOWTIME CHAMPIONSHIP BOXING, OMEGA, MGM Resorts, CareerBuilder Challenge, Santa Anita Race Track, USTA, JDP Communications, Bellator MMA, College Football Awards, Tiger Woods Foundation and AUA (American Urological Association).

Finn Partners

301 East 57th St.
New York, NY 10022

Philippa Polskin, Managing Partner, Polskin Arts & Communications Counselors 212/593-6488
David Hahn, Senior Partner, MEDIA CONNECT, 212/593-5847
Howard Solomon, Managing Director, Finn Partners West, 415/348-2733

At Finn Partners, entertainment is elevated to the highest of art forms. From experiential activations for leading consumer brands to advance and opening communications strategies for some of the world’s finest museums, dance companies and orchestras, Finn Partners brings a unique perspective and years of combined experience to the field of entertainment and cultural marketing and communications. As the 2015 Holmes Report Midsize Firm of the Year, Finn Partners is one of the fastest-growing independent communications agencies in the world with headquarters in New York City and offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Portland, Paris, San Francisco, and Washington, D.C., with additional international capabilities through its own global network and PROI Worldwide. The firm’s work in the entertainment and cultural sectors lies within two major groups at the Agency: Polskin Arts & Communications Counselors and Media Connect, both based in New York.

A division of Finn Partners, Polskin Arts & Communications Counselors is the oldest and largest firm specializing in cultural public relations. Polskin Arts plans strategy for comprehensive campaigns focused on major institutional initiatives, represents corporations and other funders engaged in cultural initiatives and provides ongoing counsel and crisis communications. Clients include: The Museum of Modern Art, Solomon R. Guggenheim Museum and Foundation, Whitney Museum of American Art, American Museum of Natural History, The Studio Museum in Harlem, Alvin Ailey American Dance Theater, Columbia University, the J. Paul Getty Trust, the Natural History Museum of Los Angeles County, San Francisco Museum of Modern Art, the Menil Collection, Fondation Louis Vuitton, the Rolex Mentor and Protégé Arts Initiative and UBS.

MEDIA CONNECT is a specialty division of Finn Partners that focuses on the promotion of authors, entertainers, and artists. MEDIA CONNECT regularly promotes bestselling authors for major book publishers including Mitch Albom, Daniel Silva, and Dean Koontz. MEDIA CONNECT helps media companies such as Condé Nast, HBO, PBS, National Geographic and The Discovery Channel by providing Satellite TV and Radio Tours and online social media campaigns.

French | West | Vaughan

112 East Hargett St.
Raleigh, NC 27601

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 87 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

Ranked as the #2 firm for sports PR and #13 for entertainment PR by O’Dwyer’s, FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.

FWV’s sports and entertainment clients include former Pittsburgh Steelers quarterback Michael Vick, Philadelphia Eagles cornerback Nolan Carroll, Race car driver Bobby Mesmer, L.A. Laker forward Luol Deng, National Pro Fastpitch, Daytona Tortugas Baseball, the Veteran Golfers Association, O2 Fitness, Fleet Feet, Sure Sports Lending, YellFy, Kyazoonga (The Big Ticket), Steinberg Sports & Entertainment, NATHAN, Privi, Exclusive Sports Group, and best-selling author Nick Schuyler. Additionally, FWV has a pro bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who.

The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, United States Speedskating, leading international swimwear brand Arena, Seattle Seahawks quarterback Russell Wilson, All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, New York Giants running back Rashad Jennings, Cincinnati Bengals defensive tackle Geno Atkins, former Chicago Bears safety and free agent Ryan Mundy, former NFL safety Terrence Holt, former NFL wide receiver Torry Holt, NFL legend-turned filmmaker Simeon Rice, singer-songwriter Jacob Whitesides, singer-songwriter Lucie Silvas, platinum-selling musician T.I., actor Brandon Mychal Smith, AstroTurf, Speedo, MoGo Mouthguards, TVG (America’s Horseracing Network), the Atlantic Coast Conference (ACC), Southwestern Athletic Conference (SWAC), and Urban Sports and Entertainment Group.

Hunter Entertainment + Sports

A division of Hunter Public Relations
41 Madison Avenue, 5th floor
New York, NY 10010-2202

Partners: Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson

With the right celebrity association, event sponsorship or integrated content opportunity, the entertainment world offers added star power and sizzle, providing one of the fastest ways to drive mainstream brand awareness and build brand identity.

VISINE® and actress Hilary Duff

To focus on the positive benefits of marathon viewing and how VISINE is the must-have screen watching accessory, Hunter Entertainment & Sports worked with VISINE® to partner with actress Hilary Duff to launch the #ScreenOn campaign, where she shared her personal dry eye and binge-watching stories with media.

Hunter Entertainment & Sports is a full-service entertainment marketing practice of Hunter Public Relations that is tapped-into the worlds of pop culture, lifestyle, fashion, sports and entertainment. Drawing from a strategic public relations point-of-view, Hunter Entertainment & Sports helps to authentically position brands to attain the right amount of “cool factor,” generate impactful earned media impressions, earn consumers’ attention and keep brands top of mind.

Formalized in 2008, Hunter Entertainment & Sports consists of dedicated entertainment marketers who work across all Hunter clients to manage strategic alignments that solidify a brand’s role in popular culture through the practice’s core competencies: talent engagement; sponsorship negotiation and activations; integrated content and entertainment media relations & strategy.

Recent highlights include a four-year-long relationship between allergy-sufferer, Debra Messing, and ZYRTEC®; toasting to Hollywood’s biggest stars with Tequila Don Julio at the Sundance Film Festival; Hilary Duff hosting a marathon viewing of the TV series “Younger” to help consumers #ScreenOn with VISINE®; and celebrating New York Fashion Week with custom Alexander Wang BIC® Lighters.

Keith Sherman & Associates

234 West 44th Street
New York, NY 10036
Fax: 212/764-0344

Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP

KEITH SHERMAN & ASSOCIATES (KSA) provides strategic public relations counseling and marketing communications services to a diverse clientele in entertainment, arts, lifestyles and international brands.

Chris Gethard with a KSA client, comedian Stephen Colbert.

KSA is proud of several long-term client relationships including 10 years working for The New York Times, 18 years for the Tony Awards, 25 years representing Olympic Gold medalist Brian Boitano and a decade working for insurance giant Marsh & McLennan.

Clients include: Universal Pictures, Focus Features, Sony, Oscilloscope, Adrian Grenier, Colin Quinn, Lang Lang, Chris Gethard, Montreal Jazz Festival, Broadway League, Bolshoi Ballet, Abu Dhabi Arts Festival, Feinstein’s/54 Below, Drama Desk Awards and 300 Broadway, Off-Broadway and national touring productions.

Other projects include: Kimpton Hotels, Portuguese Gourmet Food Festival, The Art Students League of New York, Forum Gallery, Visiting Nurse Service of New York, Hertz, The Onion, Architectural Digest, Columbia University, Memorial Sloan-Kettering Cancer Center, Samuel French, New York Marriott Marquis and Bristol-Myers Squibb, among others. Results. Excellence. Proactive effort. Strategic thinking. Integrity. Creativity. Passion. These are some of the elements that distinguish KSA’s work.

Marketing Maven

135 East 57th Street, 4th Floor
New York, NY 10022
Los Angeles Headquarters

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com
Natalie Rucker, VP of Business Development, natalie@marketingmavenpr.com

Award-winning agency, Marketing Maven, led by former NCAA women’s soccer captain, Lindsey Carnett, combines traditional media relations and cutting-edge digital strategies for sports and entertainment clients. This fusion of online and offline marketing helps our team develop campaigns that are results-driven and measurable.

Caitlyn Jenner drove off the women’s tee at the Celebrity ProAm at Sherwood Country Club

Caitlyn Jenner drove off the women’s tee at the Celebrity ProAm at Sherwood Country Club, where Marketing Maven executed the media relations for the PGA TOUR Champions’ inaugural PowerShares QQQ Championship.

With offices in LA and NY, this bicoastal team is tapped into media at the two largest entertainment capitals. From movie premieres, gifting suites, red carpet events, product launches to national media tours, Marketing Maven executes worldwide PR stunts, influencer marketing and viral social media competitions to generate buzz for clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, increasing event attendance and growing valuable sponsorships.

Peppercomm, Inc.

470 Park Ave. South, 4th Floor North
New York, NY 10016

Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director

Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media, and Research & Measurement.

Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London.

Everyone loves a good listener — and at Peppercomm, we’re always paying attention. We’re a strategic partner that listens to uncover your business objectives. Then we listen to your audiences to learn what they need and how they think. We look around corners to see what’s coming next, and help our clients creatively push boundaries while avoiding minefields and mitigating risk.

Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a traditional PR agency and has evolved into a fully integrated firm with a focus on financial and professional services, B2B industrial and consumer lifestyle and the technology that serves them all.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.


1840 Century Park East, Suite 1400
Los Angeles, CA 90067
Twitter: @pmk_bnc
Facebook: pmkbnc
Instagram: pmk_bnc

622 Third Ave., 20th Floor
New York, NY 10017

Bankside Studios
76-80 Southwark Street
London | SE1 0PN
+44 (0) 207 961 2377

Michael Nyman, Chairman & CEO
Cindi Berger, Chairman & CEO
Chris Robichaud, CEO

PMK•BNC is the leading authority in Popular Culture and Entertainment. We specialize in creating ideas that move the consumer, applying our unique insights to help clients build audiences, engage consumers and become culturally relevant.

We are experts who speak a global language of popular culture driven by consumer passion points: film, television, sports, music, art, fashion and technology. We represent clients ranging from preeminent celebrities, producers, directors, cable and network TV properties, production companies, award-winning films, musicians, authors, sports figures, leading consumer brands and premier special events.

With a staff of more than 300 professionals in New York, Los Angeles and London, PMK•BNC delivers inspired communications and marketing strategies including public relations, event production, experiential marketing, celebrity and influencer outreach, sponsorship, promotions, product placement and integration, digital content creation and brand consultation.

Rogers & Cowan

1840 Century Park E, 18th Floor
Los Angeles, CA 90067
Fax: 310/854-8106
Twitter: @rogersandcowan
Instagram: Rogersandcowan
Facebook: Rogersandcowan

Mark Owens, CEO

As the leader in entertainment marketing and PR, Rogers & Cowan helps clients become relevant in the cultural conversation and connects them to their audience for greater levels of engagement. We provide our clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas.

The agency works with a diverse roster of entertainment and brand clients in the talent, music, content, retail & consumer, luxury lifestyle, fashion & beauty and technology industries. Agency service offerings include media relations, strategy, research & insights, product launches, influencer engagement, executive visibility, celebrity seeding, crisis management, sponsorships and digital/social media. Our specialty is maximizing the moment and getting coverage for our clients in the owned, earned, and shared media space. We deliver brand activations with measurable impact resulting in billions of impressions year round.

A creative, collaborative, and diverse workplace with offices on both coasts, Rogers & Cowan is a performance-driven culture comprised of passionate individuals dedicated to client service and results.


The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118

Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner

Named “Consumer Agency of the Decade” by the Holmes Group, Taylor has forged a reputation of excellence in public relations and brand marketing for more than 30 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth. The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers.

The agency has also successfully aligned its client partners’ business goals with the most recognizable properties in the entertainment industry, including the Academy Awards, Grammy Awards, Latin Grammy Awards, Sundance Film Festival, and MTV Music Video Awards.

Taylor’s client partners include Activision, Allstate, AMB Group, Capital One, Comcast, Diageo, Mercedes-Benz, NASCAR, Nestle, Nike, Panini America, PVH, P&G, and Tempur-Sealy.

Weber Shandwick

909 Third Avenue
New York, NY 10022

Jerry Gleason, Executive Vice President; Director, Sports Marketing North America

Weber Shandwick’s Sports Marketing practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports marketing experts focused on creating award-winning programs for many of the world’s best known brands in cooperation with the major sports franchises, leagues and athletes.
We bring together athletes, products and campaigns to tell engaging stories across multiple platforms that help connect with consumers and fans alike to give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.

We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, fan engagement, sponsorship activation and social media.

In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.

Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.

Webster Public Relations

253 Jackson Meadows Drive
Hermitage, TN 37076
Fax: 615/369-2515

Kirt Webster, President, kirt@websterpr.com
Jeremy Westby, Sr. VP, jeremy@websterpr.com
Scott Adkins, VP of Publicity, scott@websterpr.com

Webster Public Relations promotes and protects the brands and careers for icons like Dolly Parton, Hank Williams Jr. and Kenny Rogers, as well as artists as diverse as Cyndi Lauper, Kiefer Sutherland, Kid Rock and Kenny G. Our firm is at the forefront of creating innovative campaigns, not only on behalf of established heritage artists, but actualized effective strategies to launch new careers.

Based in Nashville, Webster Public Relations uses our far reaching influence to achieve local, regional, and national media exposure. Known for being risk takers, our success stems from a desire to see all of our clients forge new paths and create new partnerships. Above all, we strive to exceed the expectations of those we serve. Through our solid relationships with talent bookers, tastemakers, music supervisors and other industry professionals we create a customized campaign with a multidimensional approach that significantly builds our clients’ profiles and also raises industry awareness. The increased media presence also helps build bridges to new ventures from corporate opportunities to new compelling projects. We have a proven track record of these results. This broad spectrum includes Satellite Media Tours and Special Events, for which we can act as sole producer or serve as consultants. Webster Public Relations is savvy, creative, and above all, effective.

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