225 Santa Monica Blvd., 3rd flr.
Santa Monica, CA 90401
Matt Kovacs, EVP/GM
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: AmaWaterways, Bank of Santa Barbara, BodyBlade, Claremont Hotel, Club & Spa, DesignbyHumans, ESPN, H40, KeVita, Mad Dogg Athletics, Marina del Rey CVB, Peak Pilates, Performance Bike, KLZ, SnöBar Cocktails, Spinning, and Vitamin Squeeze.
BRENER ZWIKEL & ASSOCIATES
6901 Canby Avenue, #105
Reseda, CA 91335
1633 Broadway, 16th Floor
New York, NY 10019
Steve Brener & Toby Zwikel, Principals
Brener Zwikel & Associates is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields. BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans.
The firm’s network of media contacts at the local, national and international levels facilitates media placements. Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.
Sports clients include: NFL (National Football League), NHL (National Hockey League), MLB (Major League Baseball), MLS (Major League Soccer), SHOWTIME, Speedo, Omega, Indycar, MGM Mirage Resorts, PGA, Champions and LPGA events, Armada & The Golf Championships, Annika, Santa Anita Race Track, FX Network, Mackie Shilstone, Cascade, USA Football, USTA, Shadow Creek and Fallen Oak.
CATALYST PUBLIC RELATIONS
350 5th Avenue, 38th Floor
New York, NY 10118
10150 Mallard Creek Rd., Ste. 303
Charlotte, NC 28262
6300 Wilshire Blvd.
Los Angeles, CA 90048
7272 Wisconsin Ave., Suite 300
Bethesda, MD 20814
Bret Werner, Managing Partner
Bill Holtz, Managing Partner
Shripal Shah, SVP, Chief Digital Strategist
Rob Bronfeld, Vice President
Joe Flores, Vice President
Catalyst is focused on consumers who are passionate about sports, entertainment and leading an active lifestyle, and works with brands to create communications strategies that engage consumers and influence behavior.
Catalyst is synonymous with world-class sports properties and organizations, working with today’s most prominent sports marketers, including SUBWAY Restaurants, Under Armour, Timex, vitaminwater, Powerade, ESPN, NASCAR and Dick’s Sporting Goods to help leading brands connect with consumers.
We have deep experience in activating sponsorships and leveraging sports properties including the NFL, NBA, NASCAR and MLB as well as tennis, golf and endurance events. The agency also forges partnerships that associate brands and products with athletes, and has worked closely with a host of sports stars, including Tom Brady, Michael Phelps and Carl Edwards.
Additionally, Catalyst conducts an annual Fan Engagement Study, which focuses on the social media attitudes and usage habits of sports fans and provides many key insights to help our agency develop innovative digital programs.
Yoplait spokesperson Nancy O’Dell getting a little last minute primping and some Yoplait energy. O’Dell is an integral part of Yoplait’s communications strategy, a Cone client.
855 Boylston Street
Boston, MA 02116
220 East 42nd Street
New York, NY 10017
Jens Bang, CEO
Bill Fleishman, President
Mark Malinowski, SVP, Head of Entertainment Mktg
When getting consumers to relate to brands on a global scale, we run into one of our most interesting challenges of all: trying to find actors that aren’t acting. With nearly 50 combined years of expertise managing Hollywood relationships, Cone Communications Entertainment Marketing is skilled at integrating brands, causes and issues with entertainment entities — celebrities, films, television shows — to create authentic relationships and develop impactful programs. We understand the value of capitalizing on the celebrity’s brand and network to maximize exposure.
Finding a celebrity to align with your causes and issues requires an extra level of scrutiny, as the risks are often much greater. Cone’s deep expertise in cause marketing gives us an edge in knowing what to look for and how to find it. Our relationships with agents, managers and publicists allow us to create partnerships between celebrities and brands that are organic and genuine. Lastly, we translate our expertise in engaging consumers to drive stronger and deeper programs for you.
CONTACT ANY CELEBRITY
8721 Santa Monica Blvd., #431
West Hollywood, CA 90069
Contact Any Celebrity is an online subscription service that gives you the best USPS-verified mailing address, agent, manager, publicist, attorney, charitable cause and production company with phone, fax, and email addresses for over 67,000 celebrities and public figures worldwide. You’ll also get free research requests, postage refunds, and more.
Founded by Jordan McAuley, Contact Any Celebrity has helped PR firms, publicists, nonprofits, entrepreneurs, marketers and journalists reach the rich and famous since 1996.
Featured by CNN, USA Today, Investor’s Business Daily, Entrepreneur Magazine, and more.
Subscribe now for just $1 at http://contactanycelebrity.com/join
Bruce Springsteen and the E Street Band perform on stage at Hard Rock Calling 2012 music festival in Hyde Park, London on Saturday, July 14, 2012. Hard Rock is a Coyne client.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas 28th Floor
New York, NY 10018
Thomas F. Coyne, CEO
John Gogarty, Executive Vice President
Deborah Sierchio, Vice President, Lifestyle/Entertainment
Chris Brienza, Vice President, Sports
Coyne PR’s knowledge and creativity has made it one of the country’s fastest-growing agencies and top award winners. Our specialized practice areas of Entertainment and Sports represent an impressive collection of top national brands, high-profile events and first-class organizations. The Entertainment team works with Hard Rock International, making the brand synonymous with music by generating national and international buzz through events with top artists ranging from Karmin to Yoko Ono. The team also works with Epiphone Guitars and AEG. In addition, they’ve managed events with top celebrities including Cee Lo Green for Meow Mix, Ke$ha for Casio Baby-G and Miley Cyrus for the Walt Disney Company. The Sports team’s playbook includes winning gameplans for industry-leading companies such as ESPN, Turner Sports for its coverage of the NCAA men’s basketball tournament, MSG Varsity, ESPN The Magazine and ESPN Wide World of Sports at Walt Disney World, among others. The key to Coyne’s success — and yours — is that we combine creativity and enthusiasm with strategic approach and impeccable client service, resulting in outstanding coverage in both expected and aspirational places.
261 Fifth Avenue
New York, NY 10016
Sean Cassidy, President
Scott Miranda, Managing Director
Susan Novak, Executive Vice President
Melisa Gotto, Vice President, Los Angeles
Established in 1991, DKC is among the largest independently owned public relations firms in the country. With experience that cuts across nearly every industry and geographic region, sports and entertainment have always been cornerstones of the firm’s diverse client mix.
DKC’s Sports division is a trusted, longtime partner for a multitude of Fortune 100 companies, leagues, franchises, venues, sponsors, owners and athletes. With a seasoned staff that is deeply rooted in all aspects of the sports business, from high-level front office posts to sports journalism, DKC’s Sports team knows how to build coverage for clients well beyond the traditional sports media landscape. Clients include the U.S. Tennis Association/U.S. Open, New Balance, Citi, Sprint, New Era, Topps, THQ, Warner Brothers, Tough Mudder, Disney Interactive and Fanatics.
DKC specializes in working with entertainment at the intersection of corporate enterprise and creative pursuits. The Entertainment team takes a 360 degree approach to building clients’ brands — from personalities to entertainment executives to corporate clients who use entertainment sponsorships to help bring their products and services to life. Entertainment clients include Pete Wentz, 50 Cent, Sean “Diddy” Combs, Ken Burns, Ed Burns, Jay Leno, Michael Eisner, Sesame Street, Sony Pictures Television, Showtime, Martin Guitars, PBS, VH1, Billboard Magazine, Yahoo! Entertainment and Warner Music Group.
Since formally launching its West Coast presence in late 2011, DKC continues to grow its Southern California operation with clients across the digital, entertainment, corporate, sports, technology, and media business categories. DKC’s Los Angeles office works with new and existing sports and entertainment clients including the Shaun White Supply Co., Madame Tussauds Hollywood, Vuguru and New Balance, among others.
FRENCH / WEST /
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Principal
Jay Wisse, Vice President, Sports & Entertainment Properties
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 in Raleigh, N.C. by agency Chairman & CEO Rick French, FWV now employs 70 public relations, advertising and digital marketing experts among its offices in New York City, Tampa, Dallas and Los Angeles.
Ranked as the #4 firm for sports PR and #19 for entertainment PR by O’Dwyer’s, FWV is an industry leader in sports and entertainment marketing, and specializes in creating maximum brand exposure for its clients through strategic partnerships, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.
FWV’s sports and entertainment clients include the Central Intercollegiate Athletic Association (CIAA), Southwestern Athletic Conference (SWAC), Houston Texans running back Arian Foster, Disney star Brandon Mychal Smith, Houston Texans safety Glover Quin, Philadelphia Eagles QB Michael Vick, Orlando Magic forward Glen “Big Baby” Davis, retired NFL star Simeon Rice, Dallas Mavericks forward Dahntay Jones, leading international swimwear brand Arena, SKINS compression wear, Tasc Performance apparel, Eurosport /soccer.com, the United States Polo Association, best-selling author Nick Schuyler and the Professional Rodeo Cowboys Association.
The agency has also done work on behalf of Seattle Seahawks QB Russell Wilson, platinum-selling musician T.I., actress Linda Hogan, Olympic Gold Medalist Jessica Hardy, AstroTurf, Speedo, TVG (America’s Horseracing Network), Parelli Natural Horsemanship, Xtreme Fighting Championships (XFC), OTB Records, the Carolina Cobras of the Arena Football League, AccuSport International, Premiere Management Group, the Atlantic Coast Conference (ACC), the Aggie-Eagle Classic, Urban Sports and Entertainment Group, North Carolina Amateur Sports and the N.C. State Games, among others.
Additionally, FWV Chairman & CEO Rick French is a national trustee of the Rock and Roll Hall of Fame and Museum. As a member of the board of trustees, French is among a small number of America’s most prominent business and music industry leaders who are stewards of the Hall of Fame and Museum and are also asked to represent the Rock Hall’s mission and goals at programs and events around the world.
J Public Relations' client Searsucker is the ultimate social dining
experience in San Diego, a 7,000 square-foot venue that makes
guests feel welcome, from the food to the drinks to the ambiance.
131 Varick Street, #909
New York, NY 10013
1620 Fifth Avenue, #700
San Diego, CA 92101
Kim Julin Guyader, Jamie Lynn Sigler, Founding Partners
Sarah Evans, Managing Partner
Established in 2005, J Public Relations (JPR) is one of the top hospitality and lifestyle PR Agencies in the country. With offices in New York City and San Diego, JPR has worked with entertainment brands such as Enlightened Hospitality Group, FLUXX, F6ix, Side Bar, Stingaree Nightclub, Guest House, RMD Group, Westfield UTC, and Vegas-based clients including Gallery Nightclub, Holsteins Shakes and Buns at The Cosmopolitan of Las Vegas, and Public House at The Venetian.
JPR has successfully managed countless entertainment, lifestyle and nightlife public relations campaigns for some of the brightest names in the business. JPR devises story angles, celebrity events, promotions and media opportunities that secure their spot as a leader in the industry and keep them relevant long after the initial buzz has died down. In November 2012, JPR managed a high-profile event for client Westfield UTC’s Grand Opening celebration that featured a runway fashion show with celebrity appearance by Giuliana Rancic and a concert by Natasha Bedingfield.
The JPR team has also played an instrumental role in elevating San Diego’s nightlife, social dining and entertainment scene over the past several years, including the launch and ongoing creative PR tactics for award-winning Searsucker restaurant and downtown nightlife venues. JPR is committed to delivering strategic media relations campaigns designed to have personal appeal while maximizing brand visibility and media coverage across a broad range of top tier outlets. Known for creating a “buzz” among media, influencers and industry insiders, JPR’s clear strategy is based on specific client goals, “wish lists,” revenue-driving markets and verticals.
19 West 44th Street, 6th Floor
New York, NY 10036
As an independent, award-winning public relations firm, Kaplow helps best-in-class companies tell their stories and change conversations.
For more than two decades, the firm has cultivated brand identities and reputations that nurture happy, loyal consumers. Kaplow’s holistic communications programs leverage the best of traditional media relations and digital/social campaigns to ensure that our clients’ brands are front and center with their target consumers and the influencers who matter the most.
With a world class media relations team, and in-house social media and video production divisions, Kaplow exists for a singular reason: to create emotional connections between brand and consumer. Simply put, we help people fall in love with your brand.
Some of our best-in-class clients include: Target, Skype, CVS/Pharmacy, Avon mark & Avon Foundation, Timex, Unilever (Nexxus & St. Ives), Shiseido, Gurwitch (Laura Mercier and RéVive), Case-mate, Kellwood and CEW.
KEITH SHERMAN & ASSOCIATES
234 West 44th Street
New York, NY 10036
Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP
Chuck Mirarchi, VP
KEITH SHERMAN & ASSOCIATES provides strategic public relations counseling and marketing communications services to a diverse roster of entertainment, lifestyles, sports and corporate clients.
KSA has publicized hundreds of films, network and cable television broadcasts, Broadway, national touring productions and high profile events nationally and internationally. Some clients include: Focus Features, Universal Pictures, Adrian Grenier, Olympic Medalists Brian Boitano, Paul Hamm and Michelle Kwan, Tony Awards on CBS for 18 years, Lang Lang, Mike Birbiglia, Bolshoi Ballet, Kimpton Hotels, Portuguese Gourmet Food Festival, 54 Below and 250 Broadway, Off-Broadway and touring shows, including “A Christmas Story, The Musical.”
KSA’s clients include: The New York Times, Visiting Nurse Service of New York, Hertz, Sony, The Onion, Architectural Digest, Columbia University, Memorial Sloan-Kettering Cancer Center, New York Marriott Marquis, The Broadway League, Bristol-Myers Squibb, Abu Dhabi Festival and the Montreal Jazz Festival, among others.
Excellence. Results. A fresh point-of-view. Proactive effort. Intelligent strategic thinking. Experience. High standards. Integrity. Creativity. Passion. These are some of the elements that distinguish KSA’s work.
Actors Kristen Stewart (top) and Robert Pattinson (bottom) arrive at the premiere of “Twilight: Breaking Dawn Part 2.” Mayo client Status LA Magazine covered the event.
7248 Bernadine Ave., 2nd Floor
West Hills (L.A.), CA 91307
Aida Mayo, President
George S. McQuade III, VP
Dan Lai, San Diego Bureau Renee Robinson, NY Bureau
MAYO communications, based in Los Angeles, offers Social Media, Corporate Social Responsibility, Corporate Communications and Branding. A short list of entertainment clients this year includes: Braco (BracoLA.com); The World Networks 2012 Supermodel Contest Finale; Carnival of Darkness Horror Sci-Fi Film Festival; Hollywood Film Magazine; Status L.A. Magazine; “Hollywood East” (HULU) Teen drama; Global Onslaught-Australia-UK and Operation Blankets of Love (animal rescue charity).
In October MAYO created a buzz for the 2012 Supermodel Contest Finale in Hollywood involving 90 model finalists in swimsuit, beauty and Halloween costume designs. The red carpet event attracted nearly 1,000 attendees and was featured in several publications. Last summer MAYO launched a USA Tour of Global Onslaught-Australia-UK, an online music format featuring new artists, music, videos, podcasts and tour dates. The launch was held at the Aspen TV Comedy Series set in LA featuring Toto lead singer Bobby Kimball’s wife Jasmin Gabay (Saving K9 Lives) and actor Tom Yi (“Bridesmaids,” 2011 and CBS TV series “The Mentalist”). Also attending were actor Timothy Woodward Jr. (“Hollywood East” TV series); Braxton Davis (“The Helpers” 2012); Ron Moss (“The Bold and the Beautiful”); actress Anne Kristine Zoumblios; Mandy Lion (WWIII); Annie Lovell (UK); October Rage; March Into Paris; Junior Wright; Ryan Cabrera and Buddy Princeton and the Incorruptibles (Jackson Browne, Steve Miller Band) to name a few.
MAYO also signed Status LA Magazine that plans to feature the Premiere of “The Twilight Saga: Breaking Dawn Part 2,” in its upcoming issue.
304 Park Avenue South
New York, NY 10010
Michael W. Kempner, President & CEO
To matter more, brands must build relationships with the influencers who matter most. MWW Entertainment connects clients with top talent in music, sports and entertainment to inspire action and increase awareness, brand image and sales. Clients turn to MWW Entertainment experts to tap into our relationship networks and connect with celebrity endorsers that move the needle to establish cachet, credibility and relevance. MWW Entertainment is a joint venture between MWW and KWL Enterprises, led by Kevin Liles, former President of Def Jam Music Group and EVP of Warner Music. Our team crafts multi-dimensional campaigns for artists, entertainers, and sports / entertainment properties. MWW Entertainment services brands in the areas of celebrity acquisition and branding, fashion and entertainment publicity, full service celebrity brand integration, positioning and messaging, talent management, digital and social media, and consumer lifestyle marketing and public relations.
PMK • BNC
Pacific Design Center
8687 Melrose Ave, 8th Floor
Los Angeles, CA 90069
622 Third Ave., 8th Floor
New York, NY 10017
7-11 Herbrand Street
Lon WC1N 1EX
+44 20 7837 3737
Michael Nyman, Chairman & CEO
Cindi Berger, Chairman & CEO
Chris Robichaud, CEO
PMK*BNC is the global authority of Popular Culture and Entertainment. The agency specializes in creating ideas that move the consumer. It is populated with experts in enhancing talent and brand relationships with consumers, fans and communities through the passion points of film, television, sports, music, philanthropy, art and fashion. With extraordinary access to the entertainment industry, PMK*BNC created a Science Series to share unique data and insights, and has developed a proprietary tool that measures celebrity influence called fanDNA. The agency represents approximately 800 clients ranging from celebrities, producers, directors, cable and network TV properties, production companies, musicians, authors, sports figures, consumer brands, events and causes. With a seasoned staff of more than 220 professionals in New York, Los Angeles and London, PMK*BNC delivers inspired solutions that include public relations, event production, experiential marketing, celebrity and influencer outreach, sponsorship, promotions, product placement and integration, digital content creation and brand consultation. Recent new clients/projects include 2012 Emmy Awards, 2012 American Music Awards, YouTube, Dick Clark Productions, JCPenney, Samsung Mobile, The Weinstein Co., Time Warner Cable, AEG (for Justin Bieber’s Believe Tour), “X Factor,” “Jimmy Kimmel Live” and films including “The Artist” and “The Iron Lady.”
Singer/Songwriter Alanis Morissette talks to Billboard Magazine’s Phil Gallo about her new album at the “Havoc and Bright Lights” Listening Party at Sonos Studio in Los Angeles presented by Sonos and Target, both of which are clients of Rogers & Cowan. The team executed sponsor activations, event support and media outreach resulting in coverage in the Los Angeles Times, New York Post and
a homepage feature on Rollingstone.com, amongst others.
ROGERS & COWAN
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan is a leading entertainment marketing and PR agency offering clients access and alliances with the powerful influences of the entertainment industry and an insider’s point of view on evolving lifestyle, consumer, technology and social entertainment trends.
Our entertainment and sports expertise is in working with celebrities, athletes, recording artists, cable and network TV, film production and distribution, record labels, video game producers, sports leagues and live events as well as the evolving social entertainment ecosystem including emerging entertainment technology brands and creators of content for multiple screens.
We embrace the power of traditional and social media to build brands, drive viewership for entertainment programing, increase attendance for live sporting events, activate sponsorships, grow online communities as well as generate increased awareness and adoption of products, brands and services. Our team embraces the opportunities presented by the ever evolving media and technology landscape, whether it’s through entertainment and sports content, celebrity spokespeople, music and cultural events, video syndication, blogger outreach or relationship building with the broader entertainment community.
Recent clients/projects have included Rdio, Amazon Studios, Viggle, Target, Sonos, Food Network, HGTV & DIY Networks, GRAMMY and Latin GRAMMY Awards, CMT Awards, YouToo, Kraft Real Women of Philadelphia, USA Pro Cycling Challenge, NASCAR, PGA Tour, Sprite Refreshing Films, The Coca-Cola Company, General Mills, Cinemacon, 20th Century Fox, Miramax, and Warner Bros. Interactive Entertainment.
RUDER FINN INC.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Rachel Spielman, Global Head of Corporate Communications
Scott Schneider, Chief Digital Officer
John McInerney, Senior Vice President, Branding
Ruder Finn has worked with some of the world’s leading entertainment and sports organizations to generate brand awareness and establish meaningful relationships with consumers. Ruder Finn also regularly works to broker partnerships between entertainment and sports organizations and clients in other parts of our business, including healthcare, to establish innovative platforms and break new ground in communicating branded and non-branded information.
Ruder Finn’s expertise lies in helping clients enhance their positioning in a competitive market, connect and gain understanding of their customers, and garner visibility for novel program and product launches. The agency offers a truly integrated approach and has spearheaded the development of online communities as well as assisted clients in mapping out the best way to develop meaningful relationships with consumers beyond transactions. Ruder Finn works with entertainment and sports organizations on brand awareness, global media relations, new product and services launches, marketing communications, corporate social responsibility, online engagement and mobile marketing to establish consistent brand communications and build awareness with consumers, thought leaders, journalists and other key stakeholders.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
Named “Consumer Agency of the Decade” by the Holmes Group, Taylor has forged a reputation of excellence in public relations and brand marketing over the past 28 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth. The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers.
The agency has also successfully aligned its client partners’ business goals with the most recognizable properties in the entertainment industry, including the Academy Awards, Grammy Awards, Latin Grammy Awards, Sundance Film Festival, and MTV Music Video Awards.
Taylor’s client partners include Diageo, P&G, Allstate, Coca-Cola, Capital One, Nestle, Nike, 3M, Taco Bell, Amazon, NASCAR, and Bombardier Recreational Products (BRP).
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Founder and CEO
Bob Pearson, President
Craig Alperowitz, Practice Leader-Consumer/Entertainment
WCG is a global communications agency offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products, and entertainment. WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies.
Established in 2001 by Jim Weiss, a 25 year veteran in healthcare communications, the agency has grown to 289 employees serving clients globally with offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
WCG’s seasoned professionals remain the greatest asset we offer our clients. Our teams specialize in branding, design, digital, social media, interactive, influencer identification and engagement, social and traditional marketing, location based marketing, corporate and product PR, media, as well as investor and advocacy relations. Entertainment clients include Warner Bros. Home Video and Universal Pictures.
For more information, visit our website at www.wcgworld.com or follow us on Twitter @WCGWorld.
919 Third Avenue
New York, NY 10022
Gail Heimann, Vice Chair
Jerry Gleason, Senior Vice President; Director, Sports Marketing North America
Weber Shandwick’s Sports Marketing practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports marketing experts focused on creating award-winning programs for many of the world’s best known brands in cooperation with the major sports franchises, leagues and athletes.
We bring together athletes, products and campaigns to tell engaging stories across multiple platforms that help connect with consumers and fans alike to give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.
We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, fan engagement, sponsorship activation and social media.
In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.
Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.