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Technology PR: Our Report on Trends & Tech PR Firms


O'Dwyer's November Technology PR Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Nov. '13 Technology PR Magazine (PDF)

Main Index of Issues

Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Technology PR
 

AFFECT

989 Ave. of the Americas, 6th Flr.
New York, NY 10018
212/398-9680
www.affect.com
Blog: www.techaffect.com
Twitter: @teamaffect
www.facebook.com/affect

Sandra Fathi, President & Founder
Katie Creaser, Vice President
Melissa Baratta, Vice President

Affect is an award-winning public relations and social media agency specializing in B2B and B2C technology and professional communications services. We combine smart people, creative ideas and hard work to achieve stellar results for our clients.

Our team’s shared love for and experience in technology public relations allows us to bring a deep technical comprehension to every engagement. We’re an agency designed to feel like a true extension of your team, and we’re known for our ability to translate highly technical stories into meaningful coverage in vertical markets, business press, and even for consumer audiences.

Affect’s work has earned recognition and awards from some of the public relations industry’s most respected associations and publications including Bulldog Reporter, O’Dwyer’s, Hermes, BtoB Magazine and the Public Relations Society of America.
Affect is also part of the Global Reach PR Network, a worldwide community of award-winning technology PR consultancies.

For more information on Affect and our clients, please visit www.affect.com.


AIRFOIL

1000 Town Center Drive, #600
Southfield, MI 48075
248/304-1400
info@airfoilgroup.com
www.airfoilgroup.com

150 Mathilda Place, #202
Sunnyvale, CA 94086
650/691-7300
parry@airfoilgroup.com

Lisa Vallee-Smith, Co-CEO
Janet Tyler, Co-CEO
Tracey Parry, Leah Haran, Sharon Neumann, Sr. VPs
Rich Donley, Keith Donovan, Amy Bryson, VPs
Kevin Sangsland, VP, Sales & Marketing

Airfoil, with offices in Silicon Valley, Detroit, Hong Kong and London, is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency provides services to measure, inform and accelerate clients’ marketing communications, digital, social media and brand strategy programs. Airfoil has been named Technology Agency of the Year by The Holmes Report and recognized as a top firm in numerous industry rankings.


ALLISON+PARTNERS

71 Fifth Avenue, 7th Floor
New York, NY 10003
646/428-0608
www.allisonpr.com
jonathan@allisonpr.com

505 Sansome Street, 7th Floor
San Francisco, CA 94111
415/217-7500

Jonathan Heit, President and Senior Partner

Allison+Partners is a fast-growing communications firm without boundaries between 14 offices on three continents. The firm is organized around seven global practices: Technology + Digital Media, Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, and Social Impact.

As an agency without boundaries, we are committed to a multi-disciplinary approach with accounts regularly shared across practice groups and geographies. We form our teams based upon what’s best for our clients and their business, and provide real senior counsel to every client, providing a range of services in the areas of communications, thought leadership and digital marketing.

The Technology + Digital Media practice group has enjoyed a particularly strong year in 2013, with growth in both the enterprise and consumer practice. Building on a heritage of standout work for clients such as Samsung Electronics, Google and Sony, we have recently added global engagements for clients such as UL, Intel Media and Mozilla. Our technology bench is deep, and also includes AOR work for Dropbox, Pioneer, LinkedIn, NAB, TuneIn, Weebly, WhatsApp and many others.


ATOMIC PUBLIC RELATIONS

735 Market St., 4th Floor
San Francisco, CA 94013
415/593-1400
info@atomicpr.com
www.atomicpr.com

Additional offices in New York, Los Angeles, Orange County, Seattle, London and Munich.

Andy Getsey, Co-Founder & CEO
James Hannon, Co-Founder & CIO

Atomic tuned its approach working with top technology, consumer & entertainment brands — re-energizing programs, repositioning established brands & launching new companies and products. Using sophisticated analytics to guide campaigns for more than 10 years, we’ve learned important things about mass & niche media, digital & social media. And the interplay between digital and physical activities. It’s a different model that makes a real difference; often 100%+ across numerous kinds of results you can measure.

Atomic PR has powered numerous breakthrough campaigns for progressive consumer, technology and entertainment brands from exciting start-ups like Mint.com, LivingSocial, DropBox, and Smule, to larger brands and leading publicly traded companies including SONY, Verizon, Intuit, IMAX, LinkedIn, Polaroid and Pioneer.

Atomic has offices in San Francisco, New York, Los Angeles, Orange County, London and Munich. Atomic is part of Grayling, a leading global agency with 73 offices in 40 countries across the world. More information: www.atomicpr.com. Follow Atomic on Twitter: www.twitter.com/AtomicPR and like us on Facebook: www.facebook.com/AtomicPR.


Fred Bateman

Fred Bateman, CEO and Founder of Bateman PR Group.

BATEMAN GROUP

1550 Bryant St., Suite 300
San Francisco, CA 94103
415/503-1818
Fax: 415/503-1880
info@bateman-group.com
www.bateman-group.com

20 Jay Street, Suite 1005
Brooklyn, NY 11215
718/576-2463

Fred Bateman, CEO & Founder
Bill Bourdon, Partner/GM
Tyler L. Perry, Partner/GM
Syreeta Mussante, SVP
Paula Cavagnaro, VP
Elissa Ehrlich, Acct Dir.
Shannon Hutto, Acct Dir.
Elinor Mills, Dir. of Content
Mina Manchester, Acct Mgr.
Rod McLeod, Acct Mgr.
Kerry Tescher, Acct Mgr.
Shannon Osthimer, Mgr. of Operations

Bateman Group, Inc. is a full-service public relations and social media communications firm that works with disruptive companies re-shaping the way we work, live and play. Differentiated by genuine content expertise, exceptional writing skills and a senior-level staffing model, Bateman Group’s objective is to make a bigger market impact for a smaller, more select group of companies. Bateman Group was among the first to architect a truly integrated service offering combining PR, social media, content marketing and analytics to help technology brands turn innovation into market leadership. The firm is headquartered in San Francisco with offices in Brooklyn, NY.

Clients include: Adchemy, Animoto, App Annie, Apprenda, Aryaka, Baynote, Braintree, Bunchball, Digimind, edo Interactive, Get Satisfaction, Google Enterprise, Google Cloud Platform, Greenstart, LifeStreet Media, LightSpeed Retail, Netskope, Nutanix, Qualys, Quri, Recyclebank, Sitecore, Tidemark and Xamarin.


BRODEUR PARTNERS

399 Boylston Street
Boston, MA 02116
www.brodeur.com
617/587-2801
646/746-5604

Brodeur Partners (brodeur.com) is a mid-sized global communications agency with a unique heritage in technology which it applies to consumer, healthcare and business to business sectors. The agency is differentiated by people and ideas that link the science of behavioral change to communications, called Relevance. Our communications teams create campaigns for companies, products, services, people and ideas. Our services include strategic planning, strategic media relations, digital and social media, corporate communications, internal communications, ethnic communications, sustainability/ CSR, crisis communications and product launches. Brodeur provides global coverage through six offices in the US and through a branded network of equity-owned and partner agencies.

Brodeur has won awards for its client work and agency culture including numerous Silver Anvils and Gold Sabres. The agency is also known for its unique partnership model of specialty agencies which offers clients all the benefits of a mid-sized holding company with an emphasis on innovation and entrepreneurship.


Terri Douglas

Terri Douglas, Co-Founder and Principal of Catapult PR-IR.

CATAPULT PR-IR

6560 Gunpark Dr., Suite C Boulder, CO 80301
303/581-7760
Fax: 303/581-7762
gmurrel@catapultpr-ir.com
www.catapultpr-ir.com

Terri Douglas, Co-Founder and Principal

Ranked the leading technology PR agency in Colorado, Catapult PR-IR helps B-2-B technology companies establish market-leading positions through strategic positioning and messaging, aggressive media and industry analyst relations, and social media and community building.

Hence the name, “Catapult,” is expert at coordinating and executing high-impact company/product launches. It strongly believes that relationships still matter and that it is vital for companies of all sizes and types to connect with key influencers on a personal level. The result is clear and consistent messaging to the market, and an ongoing “win-win” relationship that benefits both parties.

Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking to establish and build market-leading positions.


COOPERKATZ & COMPANY, INC.

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President, CEO
Dorothy Sonnenburg, CFO

CooperKatz & Company offers full-service public relations capabilities to a national client base. We have a 17-year track record of developing creative, high-impact, technology-focused communications campaigns for clients such as AWS Weatherbug, Capgemini, Carrier, Invest Northern Ireland, S1, Telcordia Technologies, Teliris, TowerGroup, MSN, Otis Elevator Company, Polar, Virgin Mobile, Windows Phone, Ziff Davis and Zipcar.

Our technology expertise covers both B2B and B2C organizations and extends across a spectrum of sectors. Clients leverage our award-winning team for needs including: brand positioning, media relations, analyst relations, social media / digital strategy and execution, editorial services, new product introductions, special events, advertising, video production, collateral materials, design and more.

CooperKatz has won numerous industry awards including “Best Agency of the Year” in our size category and “One of the Best Agencies to Work For” by The Holmes Report.

Connect with us on the web or via Facebook, Twitter, YouTube, Google+ and LinkedIn.


IMAX

Oz never looked better! Coyne PR took IMAX over the rainbow with the recent release of The Wizard of Oz in IMAX 3-D. As part of the campaign, more than a dozen tech media got a behind-the-curtain look at the IMAX DMR process to re-master the film, as well as the renovation of the world-renowned TCL Chinese Theatre which is now home of the world’s largest IMAX auditorium by seating capacity.

COYNE PUBLIC RELATIONS

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1065 Avenue of the Americas, 28th Floor
New York, NY 10018
212/938-0166

604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
310/395-6110

Thomas F. Coyne, CEO
Heather Krug, General Manager West Coast
Brad Buyce, Executive Vice President, Client Strategy
Brian Murphy, Vice President, Consumer Technology
Dr. Norman Booth, Vice President, Business and Technology Practice
Chris Cullmann, Director, Digital Strategy

Coyne Public Relations has established itself as one of the leading independent full-service public relations firms in the country representing an impressive collection of international corporations, top national brands and first-class organizations. No agency possesses a better combination of strategic perspective, business and technology experience, unbridled creativity, and client-centered service than our nationally recognized firm.

Coyne’s Business and Technology group has extensive experience representing clients in a variety of sectors, including: consumer and enterprise technology, business and financial communications, technology infrastructure and applications, professional and consulting services, health care information technology, mobility and consumer electronics. Our team possesses a wealth of business and technology experience, which connects key influencers and audiences across the entire business and technology spectrum.


CRENSHAW COMMUNICATIONS

36 West 20th St., 5th Floor
New York, NY 10011
212/367-9700
Fax: 212/367-9701
www.crenshawcomm.com
info@crenshawcomm.com

Dorothy Crenshaw, CEO

Crenshaw Communications, created to meet clients’ needs for creative public relations in the digital age, specializes in innovation. We are expert at identifying, shaping, and communicating what differentiates a technology product or brand, and how to translate that difference into real customer benefits.

We offer in-depth experience in consumer and business technology products and services; marketing and advertising technology services; solar energy; enterprise software; digital and mobile services; digital content; and e-commerce. Client experience includes successful programs for established brands and companies such as:

Sharp Electronics, Verizon Wireless, Call@Recycle, Kantar Media, marketing software provider Silverpop, and antivirus software avast!, as well as emerging businesses including OpTiM for mobile, weather app Nooly, navigational app skobbler, Netpage, content publisher TechMediaNetwork, and V2Cigs.


Dan Demaree

Dan Demaree, Founder & President, DPR Group, Inc.

DPR GROUP, INC.

12850 Middlebrook Rd., Suite 107
Germantown, MD 20874
240/686-1000
www.dprgroup.com
Inquiries@dprgroup.com
Twitter: @dprgroup
Facebook: www.facebook.com/DPRGroup

Dan Demaree, Founder & President
Jeanne Zepp, Director
Erin Hatfield, Director
Liz Palm, Director

Established in 1998, DPR Group, Inc. is a full-service PR, marketing and digital communications agency that serves a broad range of business and technology innovators. The firm has a proven track record with clients in software and information technology, business and professional services, manufacturing, supply chain, government contracting, healthcare, telecommunications, clean tech and other emerging technologies.

Known for helping small to mid-sized, privately owned technology companies achieve breakthrough visibility in their target marketplaces — and for positioning new companies as “rising stars” to set the stage for profitable buyouts, mergers or IPOs — DPR has also served as an effective extension of the internal marketing staff at a number of large public companies. Regardless of origin or size, DPR Group addresses the common business challenges that every organization shares: gaining greater name recognition, an elevated reputation and strong credibility for the company, its products and services among current and prospective customers.

The DPR Group team is made up of experienced, creative public relations and marketing professionals who combine time-tested techniques with the latest digital tools to maximize clients’ success. DPR Group employees are not only strong writers, but also enjoy understanding what makes a company tick. They actively seek to gain a thorough understanding of a client’s products and services, markets, and differentiators in order to deliver critical messages more effectively to potential customers, the media, and industry experts.

Whether a startup, a small aggressively growing business, or an established industry leader, DPR Group can produce tangible results fast and transform visions into reality.


EDGE COMMUNICATIONS, INC.

5419 Hollywood Blvd., #727
Los Angeles, CA 90027
323/469-3397
fax: 323/645-7054
info@edgecommunicationsinc.com
www.edgecommunicationsinc.com
www.edgewise.us.com
LinkedIn: edge-communications-inc
Facebook: edge-communications-inc
Twitter: @Edgecomm

Kenneth Greenberg, President
Sara Flint, VP

Founded in 1996, Edge Communications, Inc. is an all-star team of communications professionals, unified by a no-nonsense approach that builds brands, companies and reputations.

Through better thinking and relentless execution, we express our work ethic and our core values of quality and premium, personal service. Edge consists of 20+ senior PR strategists, media relations experts and writers, each of whom brings a minimum of 15 years’ experience and industry segment expertise (B2B and B2C) across a range of communications disciplines and vertical markets.

In 2012, Edge launched EdgeWise (www.edgewise.us.com), an affiliated practice focused exclusively on writing and content services. EdgeWise draws on the talent of senior writers and journalists to develop quality, publishable content for businesses large and small. We help organizations tell their stories in a compelling way, crafting messages for any number of audiences: customers, prospects, employees, investors, senior management, consumers and the media. Our writing services are offered on a sustaining basis or per project, and can augment ongoing communications efforts.

Based in Los Angeles, Edge has a presence in New York, Boston, San Francisco, Minneapolis and Honolulu.

Clients include: Airpush, BuQu Tech/Battery-Biz, Inc., Infinitely Virtual, ISI Translation Services, Ocean Media, Velodyne, Woodbury University, YP.com (EdgeWise)


FAHLGREN MORTINE

4030 Easton Station, Suite 300
Columbus, Oh 43219
dennis.brown@fahlgren.com
www.fahlgrenmortine.com
Twitter: @fahlgrenmortine

Neil Mortine, President and CEO
Dennis Brown, SVP, Technology
Julie Exner, SVP, Technology

Fahlgren Mortine “thinks wider” to bring the right mix of emerging and traditional communications to technology decision-makers at every stage of their journey. Building on a deep understanding of products and markets acquired through years of experience and primary and secondary research, our “What If?” strategic framework infuses creativity and discipline into the planning process to deliver solutions-oriented programs that create awareness, drive preference, generate leads and nurture prospects. Named a Bulldog Reporter national Agency of the Year for the last three years, and a PR News top place to work in PR for the last two, Fahlgren Mortine integrates a range of services required for success in today’s multi-channel world, including branding, media and analyst relations, media connections planning and buying, content development, social media strategy and management, advertising and digital development.


Wizpert

Feintuch Comm. works with young companies like Wizpert to position their service and communicate it to the market. Wizpert.com is an innovative online platform providing real-time expert advice on a wide variety of topics.

FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
Fax: 212/808-4915
info@feintuchpr.com
www.feintuchcommunications.com
www.PRWorldAlliance.com

Henry Feintuch, President

Tech PR has been part of our DNA for more than 30 years. We support start-ups, rapidly growing firms and established enterprises to communicate word of their products, services and corporate values. And we do that with journalistic sensibilities and experience as well as a solid understanding of business fundamentals.

Today, few companies communicate out of obligation; they do it to educate their stakeholders and to engage with their customers. And in the final analysis, it’s all about business results that deliver ROI.

Preparing to launch an exciting social media platform or beta test a breakthrough ad technology? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders why a security technology, biotech development or fintech algorithm may change the world? Is your new wind/solar technology gearing up to challenge conventional wisdom about alternative energy?

The Feintuch Communications team, senior led, thrives on helping our clients address their business communications challenges and position themselves to succeed in the marketplace. We welcome the opportunity to team with you to grow your business.


FINN PARTNERS

301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com

Howard Solomon: 415/348-2733
howard@finnpartners.com
Alicia Young: 212/ 593-6343
alicia@finnpartners.com
Chantal Bowman-Boyles:
44 203 008 8622; chantalb@finnpartners.com

Voted Best New Agency and Best Place to Work in 2012/13, Finn Partners is one of the fastest-growing independent communications agencies in the world. Technology is one of the largest practice areas within the Agency. The Finn Partners Technology team — which consists of approximately 90 technology professionals with 200 years of combined experience — has worked across every sector of the industry and with technology companies of all sizes. And, Finn Partners is also home of the industry’s only dedicated Mobile Communications Practice.

“Technology” as a stand-alone industry continues to shift and we are excited by these changes. Companies of all sectors are becoming ‘technology firms’ with the proliferation of cloud computing and data analytics. As brands make these shifts, Finn Partners will be there to help them capitalize on elevating their reputations, too. As an example, through our efforts, community engagement for the world’s largest association for technology professionals has exceeded some of the best known consumer brands — and it continues to grow.

While our technology/business media and analyst contacts are wide-ranging, we pride ourselves on our comprehensive platform approach to create provocative, breakthrough programming. We understand how to build platforms that engage both B2B and B2C channels — which are no longer influenced by traditional PR alone. We are applying forward-looking digital and communications solutions, under Paid, Earned, Social and Owned media channels, to connect clients with influencers and propel their brands in the mainstream.


GALLAGHER PUBLIC RELATIONS

154 East Prospect Ave, Suite B
Danville, CA 94526
925/648-2014
www.gallagherpr.com

Founded in 1992, Gallagher Public Relations has provided results-driven public relations campaigns for some of the technology industry’s most successful companies. Employing a consultative model, as opposed to the traditional account team approach comprised of layers of redundant and often times junior resources typically found in large agencies, GPR provides exclusively senior talent on each and every account. That’s how we get up to speed on your business quickly and efficiently. As a result, campaigns get designed in record time, program implementation is initiated out of the gate and results occur right away — not weeks or months after kick off.

We stress test your company’s value proposition methodically, relentlessly, to hammer out sustainable differentiation. Then we skillfully fine-tune your reason for amplifying it in the language of success. We employ our long-standing and trusted relationships with key industry influencers, media and analysts, to transmit with authority those enhanced messages to the audiences that count — your customers, investors and partners. It’s the perfect nexus of well-honed strategy, radiant wordsmithing and flawless execution. We turn early-stage players into market-dominating technology leaders — time and time again.


GREGORY FCA

27 West Athens Ave.
Ardmore, PA 19003
610/642-8253
www.GregoryFCA.com

Greg Matusky, President
Kristin Elliott, Vice President, Business Development

Gregory FCA is an award-winning, full-service, strategically integrated public relations firm with over 20 years of experience working with international and national technology firms, from start-ups to global corporations. With our in-house editorial staff comprised of former programmers and technology journalists, we understand how to translate tech speak into a business value story that results in measurable visibility and tangible lead generation. Servicing CRM, cloud-computing, enterprise technology, biotechnology, infrastructure and software applications, professional services, business and financial communications, mobile, social and e-commerce platforms, and consumer electronics in the B2B and B2C sectors, Gregory FCA provides strategic public relations, integrated digital marketing programs, lead generation campaigns, social media campaign development, trade show support and speaking engagements, issues management, reputation management, press tours and media training services.


HIGHWIRE PR

727 Sansome Street
San Francisco, CA 94111
415/963-4174
www.highwirepr.com
hi@highwirepr.com

Emily Call Borders, Kathleen Gratehouse and Carol Carrubba, Principals

At Highwire (formerly Borders+Gratehouse) we begin with the end in mind — meeting your business objectives through strategic communications. We transcend the “same old same old” PR strategies with the same zeal you bring to your own business. And we do it with a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales. Our client expertise spans consumer and lifestyle brands to mobility and enterprise technologies.

While other agencies bring out the top talent to win your business, Highwire stays the course, providing the hands on partnership you need to create breakthrough, strategic programs that make things happen. We think beyond the current possibilities and go big in every facet of your program.

Experience the power of a standout reputation and revel in the outcome — strategic communications that build lasting value.


THE HOFFMAN AGENCY

70 N. Second St.
San Jose, CA 95113
408/286-2611
SBurkhart@Hoffman.com
LHoffman@Hoffman.com
www.Hoffman.com
Twitter: @DailyBrew

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.

For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, we apply a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.

While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm also conducts storytelling workshops.

Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow.


Inkhouse Principals Beth Monaghan and Meg O'Leary

InkHouse Principals & Co-Founders (L to R): Beth Monaghan, and Meg O’Leary.

INKHOUSE

260 Charles Street, Suite 200
Waltham, MA 02453
781/966-4100
www.inkhouse.com
info@inkhouse.com

Beth Monaghan, Principal & Co-Founder
Meg O’Leary, Principal & Co-Founder

Founded in 2007 in Boston, Mass., InkHouse is an award-winning public relations and social content agency for the digital age. We strive to boost the brands of emerging startups, Fortune 500 companies and lots of companies in between. Some of our major clients include Raytheon, GE, Brightcove and Nuance Communications. InkHouse excels at traditional media relations — we know how to create stories that will interest reporters in its clients’ news — but we also know how to respond to news or create news when there isn’t any. In addition, we help our clients gain market attention through our unique content practice which includes our news bureau (former journalists who serve as writers and brand journalists for our clients), our data visualization team (designers specializing in infographics and motion graphics) and film crew (filmmakers who create videos ranging from “condensed films” to web-based documentaries). Find out more at www.inkhouse.com.


KAPLOW

9 West 44th St., 6th Flr.
New York, NY 10036
212/221-1713
www.kaplowpr.com

As an independent, award-winning public relations firm, Kaplow helps best-in-class companies tell their stories and change conversations.

For more than two decades, the firm has cultivated brand identities and reputations that nurture happy, loyal consumers. Kaplow’s holistic communications programs leverage the best of traditional media relations and digital/social campaigns to ensure that our clients’ brands are front and center with their target consumers and the influencers who matter the most.

Kaplow’s technology expertise coupled with the company’s industry-leading consumer lifestyle practice gives Kaplow a unique position in the industry landscape, creating insights-driven conversations between consumers and technology brands, and making those brands relevant to consumers’ lives.

With a world class media relations team and in-house social media and video production divisions, Kaplow exists for a singular reason: to create emotional connections between brand and consumer. Our Knext team focuses on the strategic communications challenges of agile, young and driven entrepreneurial brands that have the opportunity to become household names. Knext turns great ideas into engaging stories that bring a new brand to life.

Some of our recent technology experience includes: Skype, MixBit, Kynetic, TheFind, Chairish and OpenSky.

Other best-in-class clients include: Target, CVS/Pharmacy, Avon mark & Avon Foundation, Timex, Unilever (Nexxus & St. Ives), Shiseido, Gurwitch (Laura Mercier, RéVive and Nyakio) and CEW.


K/F, Covia Labs

K/F helped Covia Labs communicate the benefits of their communications technology to public safety, military and government target markets.

K/F COMMUNICATIONS INC.

601 Fourth St., Suite 204
San Francisco, CA 94107
415/255-6510
info@kfcomm.com
www.kfcomm.com

Julie Karbo & Dave
Fonkalsrud, Partners

K/F Communications is a respected, award-winning PR firm specializing in technology, with an exceptional track record of establishing clients as market leaders. From consumer tech to networking and enterprise software, K/F has consistently helped drive many of the top tech trends.

Client experience includes Chomp, Intel, Digg, Apple, Defense.Net, M-Files, Extreme Reality,TechBargains,TwitVid, Edgewater Networks, Recurly, SimpleGeo, Equinix, Composite Software, Oracle, FairCom, Revision3, HipGeo Covia Labs, Alacritech, Talari Networks, etc. Senior staff personally lead each account’s day-to-day efforts in collaboration with client teams. K/F employs a proprietary methodology that results in differentiated market positioning and strategic, well-executed programs that focus on our clients’ specific business goals, such as increasing revenues, maximizing valuation, creating industry-leading stature for the company and executives and attracting employees, partners and funding.


LOTUS823

55 Gilbert Street North
Suite 3104
Tinton Falls, NJ 07701

732/212-0823
Fax: 732/810-0445
biz@lotus823.com
www.lotus823.com

David Hernandez, Managing Partner & Co-Founder
Allison Hernandez, Managing Partner & Co-Founder
Jessica Lee Guida, Integrated Marketing Manager
Katie Foley, Integrated Marketing Manager
Christine Rochelle, Integrated Marketing Manager.

lotus823 is an integrated marketing agency offering a wide range of public relations, search engine marketing and social media services that collectively work together to help increase brand visibility both online and offline.

Combining creative genius, smart thinking and analytical acumen, our innovative communications model utilizes a cross-platform approach to create an immersive experience for brands and their publics. By building powerful connections across multiple channels, we are able to deliver engaging business solutions with measurable results.

Whether you’re launching a new product, expanding your service offerings, or looking to increase brand awareness, our strategic combination of PR and SEM services and social media tactics allows us to develop balanced communications plans that tell unified brand stories. By removing the traditional silos and allowing the different tactics to work in harmony, our approach amplifies the reach of efforts, helping establish credibility and increase brand equity.

Clients: AfterShokz, Audio-Technica, Clear Computing, DUXIANA North America, gatherDocs, Hercules, ivee, kubxlab, Little Silver Medicine, No.8 Brands, Office Depot, Old Barn Star, RCA, StickNFind, Vision Research, and WearIt.


MAKOVSKY

16 East 34th Street
New York, NY 10016
212/508-9600
www.makovsky.com

Konajilo Luseni Barrasso, Group Vice President
Robbin Goodman, EVP, Partner

A leading integrated communications firm, Makovsky has an award-winning reputation for its work with technology and business services companies throughout its 30-plus years. Services include premier brand positioning, corporate identity, traditional and digital media and analyst influencer engagement, digital marketing/BtoB social media programs, events, award programs, and investor relations.

Makovsky develops strategic programs that deliver business value. Whether the focus is reputation or product driven, the firm’s experienced team understands how to articulate messages and move the channels of influence, from internal committees to important external audiences.

Makovsky’s commitment to client delight is exemplified in its Quality Commitment Program. Measurement and accountability are integral values. Our competitive edge is reflected in our brand energy line: “The Power of Specialized Thinking.”

Based in New York, the firm has agency partners in more than 30 countries and 40 U.S. cities through IPREX, the second largest worldwide public relations agency partnership. Clients include EXL Service, Booz & Company, Stroz Friedberg, Extreme Reach, Collective, Hubbell, and Soraa.


MERRITT GROUP

11600 Sunrise Valley Dr., Ste 320
Reston, VA 20191
703/390-1500
Fax: 703/860-2080
info@merrittgrp.com
www.merrittgrp.com

Ben Merritt, CEO
Alisa Valudes Whyte, Senior Partner & COO

Merritt Group delivers strategic communications that take full advantage of the intersection of PR, media, digital, social and creative grounded in research. Our goal is to help the world’s most inspiring companies share viewpoints that get people talking and keep their audiences engaged.

Merritt Group is a nationally recognized firm specializing in modern communications in the areas of public relations, marketing, digital & interactive and research & measurement. While we are known for our technology expertise, our domain knowledge spans other sectors from healthcare and energy to government. Our client roster includes organizations ranging from large, industry-leading enterprises to emerging innovators.

Merritt Group has offices at the respective centers of power and technology, in Washington D.C. and in San Francisco. Some of our clients include Booz Allen Hamilton, Teradata, Tableau Software, Microsoft, RingCentral, CrowdStrike, MAXIMUS and Heritage Provider Network.


Bryan Scanlon

Bryan Scanlon, North America Director of Technology for MSLGroup.

MSLGROUP

595 Market Street, Suite 2000
San Francisco, CA 94595
415/512-0770
bryan.scanlon@mslgroup.com
@bkscanlon
@msl_group

Bryan Scanlon, North America Director of Technology

No one better understands how to move innovation to the forefront of the conversation than MSLGROUP’s worldwide technology practice. We work with innovators of all sizes, from venture-backed disrupters to some of the largest brands in the world that are transforming business, powering the connected consumer, and even saving lives and the planet. We’ve taken hundreds of companies from garages to greatness, as well as energized the strategic communications programs of market leaders in information security, big data, consumer electronics, medical devices, and mobile and cloud computing. We understand the bits and bytes, but more importantly we translate those technical advantages into market and consumer benefits that boost engagement, sales and market and brand leadership.

MSLGROUP is Publicis Groupe’s strategic communications and engagement company. We are trusted advisors and storytellers for the conversation age, with more than 100 offices worldwide. Current and past clients include: PayPal, EMC, Brother, Dell, United Technologies, Rambus, Tizen, GE Healthcare, MicroStrategy, Imation, Onavo, ESET, FiServ, RetailMeNot, BillMeLater, Netezza, Blue Coat, Ancestry.com, Software AG, E Ink, Epocrates, LifeLock, VMware, Red Hat, Thales, Elster and National Grid. Follow our story at mslgroup.com/what/industries/technology


MWW

304 Park Ave. South, 8th Floor
New York, NY 10010
212/704-9727
ecohen@mww.com
www.mww.com

Ephraim Cohen, Executive Vice President, Tech and Digital Content

MWW’s technology practice is one of the cornerstone groups of MWW, a top five global independent agency. The team’s sector expertise ranges across database and analytics technologies, mobile, wearables, connected home & entertainment devices, and enterprise software and apps. Creative campaigns are developed and informed with big-data insights, then launched by leveraging influencer relationships in tandem with customized paid-owned-earned media strategies. From the devices and digital experiences that enrich our personal lives or make us more efficient at work to the internal innovations that make everything possible — MWW’s technology practice specializes in helping market leaders, thought leaders and innovators Matter More™


OGILVY PUBLIC RELATIONS

111 Sutter Street, 11th Floor
San Francisco, CA 94104
415/677-2705
luca.penati@ogilvy.com
www.ogilvypr.com
Twitter: @lucapenati

Luca Penati, Managing Director, Global Technology Practice

We understand we are in a new age of PR. One where tech media has migrated online and tech pages in business media are shrinking. Where we recognize new influencers in bloggers and Twitterers. Where a video is better than a thousand words. Where having good relationships with your beat reporters is not enough. Where companies are becoming publishers in their own right. We believe that an agency should live and breathe the technology industry but also go beyond it. Our Technology Practice goes beyond “tech only” PR. We offer something most tech agencies don’t: the opportunity to pull in PR experts from other backgrounds, including social media, reputation management, public affairs, CSR, brand marketing and more. Our clients value the combined thinking made possible by blending disciplines and we think it’s a requirement for this new age of PR. Furthermore, as emerging brands play a large role in today’s technology world, Ogilvy PR recently launched a new service offering, Espresso, designed to help these future technology leaders define their brand narrative.


PADILLACRT

1101 West River Pkwy., Suite 400
Minneapolis, MN 55415
612/455-1700
www.PadillaCRT.com

Scott Davila, Vice President
Amy Fisher, Senior Director

PadillaCRT is one of the top 10 independent technology agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. We understand that cutting-edge marketing and communications for technology organizations requires a blend of technical aptitude, strategic marketing expertise and the ability to execute.

By starting with business goals and objectives, our team discovers through research and insights how best to inspire and engage our clients’ audiences to take action. Our award-winning specialties include advertising and branding, digital and social media, crisis/critical issues management, investor relations, media and community relations, corporate communications and market research.

Current clients vary in size and geographic reach, including SAP, Microsoft, Rockwell Automation, Qumu, Datalink, Direct Source, Tyco Retail Solutions, Restaurant Technologies, Certain and others.

As a founding member of the Worldcom Public Relations Group, our global clients have access to the local-market knowledge of our 128 partner firms in 102 cities on six continents. Worldcom technology clients include: IBM/Tivoli Systems, Mazor Surgical Technologies, Fujitsu, Flextronics, Sony Ericsson, Xerox, Verbatim, Computer Sciences Corporation (CSC), Panasonic, Travelex and others.


PROSEK PARTNERS

350 Fifth Avenue, #3901
New York, NY 10118
212/279-3115
www.prosek.com

Jennifer Prosek, CEO

Prosek Partners’ technology team has decades of experience spanning multiple sectors, from B2B and industrial, to media and telecom and beyond. Our clients include Fortune 500 firms to start-ups. Whether we’re developing a thought leadership program for a CEO; launching a new company or product; or counseling on an IPO, Prosek Partners creates targeted campaigns with a strong call to action. We approach tech creatively, finding new angles to make it colorful, lively and compelling. We are adept at making complex technology understandable and telling our clients’ stories in a way that resonates with media, stakeholders and influencers.


ROGERS & COWAN

PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
www.rogersandcowan.com

Tom Tardio, CEO
Tracy Thompson, Marketing Manager

Rogers & Cowan specializes in working with start-up and established technology and social entertainment companies whose products and services are at the intersection of technology, entertainment, digital content and brand marketing. Our team elevates clients from start up to global status with smart and creative strategies that deliver a wave of visibility across all channels and screens.

From game-changing app launches and disruptive platform introductions to branded web series premieres and social curation sites, we develop and execute strategic campaigns. We join forces with clients as strategic counselors at the beginning of the creative process throughout the entire development cycle. We maximize media exposure at each stage, from concept creation through launch to sustain critical mass and momentum. We offer our clients brand positioning strategies, B2B outreach and consumer buzz for all forms of content, services, channels and devices.

Our dedicated team of specialists has in-depth knowledge and experience working with consumer electronics hardware and devices, embedded and core technologies, video game platforms and peripherals, app developers, content creators and producers, digital distribution technologies and social and digital media companies to introduce their products and services to the trade, business and entertainment communities.

Representative clients/projects have included: Rdio, Vdio, Sonos, Myspace, Hooked Digital Media / Haunting Melissa app, Dolphin Digital, iam+, Kobo, Amazon Studios, Microsoft, Kinect for Xbox 360, Viggle, YooToo Social TV, Crowdflix, IMAX, 3D Entertainment Summits, Multiscreen Summit, Game Marketing Summit, NVIDIA, Razer, Kabam, Cie Studios, 505 Games, Laser Light Engines and Warner Bros Interactive Entertainment.


RUDER FINN

301 East 57th Street
New York, NY 10022
www.ruderfinn.com

Kathy Bloomgarden, CEO, Ruder Finn
Rachel Spielman, Global Head of Corporate Communications, Ruder Finn
Dushka Zapata, Managing Director, Ruder Finn West

Whether you’re powering the cloud, connecting people to real-time information, transforming how people communicate, or paving the way for entirely new computing models, our team of passionate storytellers is committed to helping innovative technology companies develop and tell their stories. Ruder Finn’s expertise lies in partnering with technology clients, whether they’re lesser-known startups or some of the largest multinational technology innovators, to enhance their positioning in competitive markets. Ruder Finn has deep knowledge of the technology sector with relevant expertise in key verticals, from aerospace to healthcare, and manufacturing to telecommunications; as well as consumer technologies and devices. Ruder Finn works with some of the world’s leading technology companies to create meaningful content, including engaging visuals and videos, and dynamic stories for digital and traditional mediums that resonate with important stakeholders. Ruder Finn also specializes in CEO positioning and corporate reputation in the tech sector, working with various technology companies to gain recognition for their industry leadership.

With an eye on the ever-evolving technology market on the west coast, Ruder Finn launched Ruder Finn West last year in San Francisco, headed by Dushka Zapata, Managing Director, Ruder Finn West. Less than a year later, the office has already more than doubled in size and has signed top clients in the technology sector.


STEARNS JOHNSON COMMUNICATIONS (SJC)

111 Maiden Lane, Suite 540
San Francisco, CA 94108
415/397-7600
www.stearnsjohnson.com
Blog: blog.stearnsjohnson.com
Twitter: @SJC_PR

Tim Johnson, President & Founder

Stearns Johnson Communications (SJC) is a smart, savvy and scrappy marketing and public relations agency. Our B2B and consumer technology clients are creating some of the most exciting innovations around, and we want the world to know it. Whether generating buzz for a product launch, securing media and analyst coverage, redesigning a website or executing a social media campaign, we craft the stories that earn results and build brilliant brands.

If you’re looking to partner with a boutique firm with big ideas, look no further.


THUNDER11

44 West 69th Street, 4th Floor
New York, NY 10023
212/362-1307
www.thunder11.com
Twitter: thunder11nyc
facebook.com/thunder11nyc

Marco Greenberg, President
Chris Devito, Vice President
Liel Leibovitz
Michael Ceci, Account Manager
Stephanie Dowling, Account Manager

Thunder11 is a boutique communications agency working at the intersection of technology and public affairs. Our team specializes in strategic and digital communications, media relations, branding, social media, and publishing, with additional expertise in verticals including healthcare and luxury, and services e.g. communications training, research and app marketing. We pride ourselves in having the tools, skills, and creativity necessary to break through the noise in today’s crowded media environment. Our diverse backgrounds enable us to design and execute innovative and effective media and public relations strategies.

The name Thunder11 is derived from communication guru, Marshall McLuhan’s division of human history into ten thunders, from learning to speak to airplanes and television. We believe the 11th thunder is digital media — the Internet and its endless stream of innovations — and that these new media give us an unprecedented opportunity to tell our stories better, and not only to more people, but to the most relevant people as well.

Find out more at www.thunder11.com.


TREVELINO/ KELLER

949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
dtrevelino@trevelinokeller.com
www.trevelinokeller.com
www.wheelhousetk.com
www.prstarbase.com

Dean Trevelino and Genna Keller, Principals

Trevelino/Keller, the fourth fastest growing firm in the country in 2012 and one of the 30 best firms to work for in North America, operates as a full-service integrated PR firm with programming in public relations, social media and brand marketing. Based in Atlanta with a presence in Washington, DC and Charleston, SC, the firm differentiates itself with a suite of services focused on protecting, preserving and promoting reputation. Trevelino/Keller believes a company’s reputation has a direct relationship with its product/service sales, stakeholder/ shareholder commitment, community engagement, talent management, brand identity and corporate citizenship. In the social economy, corporate reputation is more fragile than ever and only those companies engaged in strategic and creative reputation management will thrive.

Celebrating its 10th anniversary, the firm has moved aggressively to solidify its position in the region as the pre-eminent technology firm. Representing the region’s leading angel group, Atlanta Tech Angels as well as one of the more progressive new incubators, Atlanta Technology Village, Trevelino/Keller has become the start-up community’s agency of choice. Its launch of Groovy Studios in Q3 2013 as a platform to deliver PR, creative, web and video services specifically for start-ups has been well received, driving much of the firm’s unprecedented 12 wins in September 2013. Announcing the future rollout of an online start-up portal, Start-Opia, the firm’s vision is a platform that brings start-ups, capitalists, service firms and institutions together in a social, mapping and content-based environment.


TRYLON SMR

41 East 11th Street, Suite 1100
New York, NY 10003
212/905-6060
info@trylonsmr.com
www.trylonsmr.com

Lloyd P. Trufelman, President

Since 1990 Trylon SMR has been an innovator in developing and implementing successful strategic media relations campaigns specifically for clients in the technology, media, telecom and related industries, utilizing a wide portfolio of integrated new, social, digital and mainstream media strategies. Trylon SMR develops and implements individually designed, cost-effective communications campaigns based on precise strategic planning and tactical execution that consistently produce tangible results. The agency’s process is based on a proprietary “reverse reporting” model. Trylon SMR serves domestic and international clients from its headquarters in New York City, leveraging its knowledge of, and relationships with, top national, consumer, business and trade media/blogs, all without strict billable hours or long term contracts.


WCG

60 Francisco Street
San Francisco, CA 94133
415/362-5018
Fax: 415/362-5019
www.wcgworld.com
info@wcgworld.com
Blog: blog.wcgworld.com
Twitter: @WCGWorld

Jim Weiss, Founder and CEO of W2O Group
Bob Pearson, President of W2O Group
Chris Deri, President of WCG
Tim Marklein, Practice Leader- Technology & Analytics
Aaron Strout, Managing Director

WCG is a global communications agency offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products, and entertainment. As part of W2O Group, WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies.

Established in 2001 by Jim Weiss, a 25 year veteran in healthcare communications, the agency has grown to over 400 employees serving clients globally with offices in San Francisco, New York, Atlanta, Minneapolis, Austin, Los Angeles and London.
WCG’s seasoned professionals remain the greatest asset we offer our clients. Our teams specialize in branding, design, digital, social media, interactive, social and traditional marketing, location based marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications.

For more information, visit our websites at www.wcgworld.com and w2ogroup.com. Follow us on Twitter @WCGWorld and @W2OGroup.


WEBER SHANDWICK

919 Third Ave.
New York, NY 10022
212/445-8092
www.webershandwick.com
tfry@webershandwick.com

Tim Fry, Chair, Global Technology Practice

With the marketing world as complex as it is, clients are looking for partners who can do it all: help guide brand strategy, create engagement campaigns, execute flawlessly in real time, measure and adjust.

Weber Shandwick’s Technology Practice is uniquely qualified to deliver this kind of work because we see the whole picture. We start with a brand focus and a strategic rigor that positions clients for long-term success.

And because technology is the story the world reads, and because everyone is affected by it, we need to tell the whole story. Our approach is to look at a story from many angles so that it’s a human story, the kind people get involved in and share with each other. Along with our world-class practices that work across key industries — from automotive to cleantech to healthcare — we help bring those perspectives to bear on every engagement.

We have also developed unique apps that help us tell the whole story: Rave for a new world of product reviews, Lead Media Tech for engaging influential media around the world, and Mediaco for turning brands into publishers.

We are all techies today. Some in a big-data kind of way. Others in a look-at-my grandkids kind of way. And still others in a beat-my-competition-to-market kind of way. It’s why technology is the story everyone’s engaging with. Weber Shandwick Technology helps brands create, tell and publish the most engaging stories.

Our technology clients include Amazon.com, Capgemini, General Motors, Getty Images, GSMA, Honeywell, Microsoft, Monster, Motorola Mobility, NCR, NetApp, Netflix, Radio Shack, Rhapsody, Samsung, Sonos, Verisign, and Verizon.


ZENO GROUP

275 Shoreline Drive, Suite 530
Redwood City, CA 94065
650/801-7950

Barby Siegel, CEO (New York)
Todd Irwin, Managing Director, Technology (Silicon Valley)

Zeno Group’s technology practice continued to build major momentum in the last year. In addition to the firm’s engagements with Micron, Brocade and McAfee, Zeno Group also won business from T-Mobile, Apollo Light Speed, ooVoo, Trintech, 2Checkout and Transporter. Additionally, this year Zeno Group’s technology practice launched its first annual research study to uncover insights into the venture capital ecosystems, VC’s social and media consumption habits and the influence of media on their decision-making. The agency also hosted its first short-lead media showcase, Zeno Promenade, which featured consumer tech brands looking to become one of the hot gift ideas for the upcoming holiday season. The firm represents business-to-business tech and consumer tech companies, implementing campaigns that integrate traditional PR with social media. Zeno represents clients in online entertainment and services, clean energy, enterprise hardware and software, and embedded systems. It also represents venture capital and private equity firms focused on technology investments. Zeno’s Silicon Valley, Los Angeles, Chicago and New York offices work together on key accounts, and it does pro bono PR for the Churchill Club, a Silicon Valley thought leadership forum. Since Zeno’s global expansion last year in the UK, Singapore, India, Indonesia and China, the firm has become the premier mid-sized agency for global engagements.

 
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