989 Ave. of the Americas, 6th Flr.
New York, NY 10018
Sandra Fathi, President & Founder
Katie Creaser, Vice President
Melissa Baratta, Vice President
Affect is an award-winning public relations and social media agency specializing in B2B and B2C technology and professional communications services. We combine smart people, creative ideas and hard work to achieve stellar results for our clients.
Our team’s shared love for and experience in technology public relations allows us to bring a deep technical comprehension to every engagement. We’re an agency designed to feel like a true extension of your team, and we’re known for our ability to translate highly technical stories into meaningful coverage in vertical markets, business press, and even for consumer audiences.
Affect’s work has earned recognition and awards from some of the public relations industry’s most respected associations and publications including Bulldog Reporter, O’Dwyer’s, Hermes, BtoB Magazine and the Public Relations Society of America.
Affect is also part of the Global Reach PR Network, a worldwide community of award-winning technology PR consultancies.
For more information on Affect and our clients, please visit www.affect.com.
The Airfoil team (from L to R): Janet Tyler, Lisa Vallee-Smith and Tracey Parry.
1000 Town Center Drive, #600
Southfield, MI 48075
150 Mathilda Place, #202
Sunnyvale, CA 94086
Lisa Vallee-Smith, Co-CEO
Janet Tyler, Co-CEO
Tracey Parry, Leah Haran, Sharon Neumann, Sr. VP
Rich Donley, Keith Donovan, Amy Bryson, VPs
Kevin Sangsland, VP, Sales & Marketing
Airfoil is an independent marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Silicon Valley, Detroit and London, Airfoil is recognized for delivering strategic solutions built upon market insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business arenas, and with target audiences through traditional and emerging channels.
Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, market research, mobile marketing, public relations and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, cleantech and industrial segments.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Bronze Anvil Award of Commendation,” and multiple Hermes Creative awards.
Airfoil Client List: ABB, Altair Engineering, Inc., Brookstone, CiRBA, Inc., eBay, Faurecia, FordDirect, LinkedIn, Microsoft, NVIDIA, Parrot, Plex Systems, SurveyMonkey.
ATOMIC PUBLIC RELATIONS
735 Market St., 4th Floor
San Francisco, CA 94013
Andy Getsey, Co-Founder & CEO
James Hannon, Co-Founder & CIO
Atomic tuned its approach working with top technology, consumer & entertainment brands — re-energizing programs, repositioning established brands & launching new companies and products. Using sophisticated analytics to guide campaigns for more than 10 years, we’ve learned important things about mass & niche media, digital & social media. And the interplay between digital and physical activities. It’s a different model that makes a real difference; often 100%+ across numerous kinds of results you can measure.
Atomic PR has powered numerous breakthrough campaigns for progressive consumer, technology and entertainment brands from exciting start-ups like Mint.com, LivingSocial, DropBox, and Smule, to larger brands and leading publicly traded companies including SONY, Verizon, Intuit, IMAX, LinkedIn, Polaroid and Pioneer.
Atomic has offices in San Francisco, New York, Los Angeles, Orange County, London and Munich. Atomic is part of Grayling, a leading global agency with 73 offices in 40 countries across the world. More information: www.atomicpr.com. Follow Atomic on Twitter: www.twitter.com/AtomicPR and like us on Facebook: www.facebook.com/AtomicPR.
Co-Funder and Principal of Catapult PR-IR.
1550 Bryant St., Suite 770
San Francisco, CA 94103
20 Jay Street, Suite 1005
Brooklyn, NY 11215
Fred Bateman, CEO and Founder
Bill Bourdon, SVP/GM of SFO
Tyler L. Perry, SVP
Lisa Melsted, VP
Elissa Ehrlich, Acct Dir.
Shannon Hutto, Acct Dir.
Mina Manchester, Acct Mgr.
Rod McLeod, Acct Mgr.
Audrey Sahl, Acct Mgr.
Shannon Osthimer, Mgr. of Operations
Bateman Group, Inc. is a full-service public relations and social media communications firm focused on disruptive companies re-shaping the way we work, live and play.
Differentiated by genuine content expertise, exceptional writing skills and a senior-level staffing model, Bateman Group’s objective is to make a bigger market impact for a smaller, more select group of companies. Bateman Group was among the first to architect a truly integrated service offering combining traditional PR best practices with the latest techniques in social media marketing. Clients turn to Bateman Group to improve customer connectivity, corporate reputation and sales lead generation as well as nurture individual opinions and attitudes about their brands. The firm is headquartered in San Francisco with additional offices in Brooklyn, NY.
Clients include: Antenna Software, Adchemy, Animoto, App Annie, Baynote, Cambium Networks, CoreMedia, edo, Get Satisfaction, Greenstart, Heroku LifeStreet Media, MemSQL, The Open Group, Payfone, Qualys, Recyclebank, Sociable Labs and Zenprise.
The Borders + Gratehouse team (from top): Carol Carrubba, Principal; Kathleen Gratehouse,
Co-Founder & Principal; Emily
Co-Founder & Principal.
BORDERS + GRATEHOUSE
207 Powell St., 8th floor
San Francisco, CA 94102
Emily Borders, Co-Founder & Principal
Kathleen Gratehouse, Co-Founder & Principal
Carol Carrubba, Principal
Borders + Gratehouse is a technology and consumer focused communications firm that offers a unique combination of drive, imagination and experience that only comes from decades of success in PR and journalism. With key practice areas ranging from cloud computing/infrastructure, consumer applications to green tech, Borders + Gratehouse’s service offerings include media and influencer relations, social media programs, research and measurement, crisis counsel and issues management, media training, global account management, quantitative market research, infographic development and event support.
Since its founding in 2008, Borders + Gratehouse has emerged as a leader in high-tech public relations and has been growing rapidly ever since. At Borders + Gratehouse, we begin with the end in mind — meeting your business objectives through strategic communications. We transcend the “same old same old’’ PR strategies with the same zeal you bring to your own business — and we do it with a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales.
Our client expertise spans consumer and lifestyle brands to mobility and enterprise technologies. Borders + Gratehouse was the second biggest gainer in this year’s O’Dywer’s Top 100 Independent PR Firms category and the firm was recently named one of Small Business Technologies’ Small Business Influencers.
To re-establish Casio America’s leadership, Coyne executed an integrated PR campaign to introduce the new XW-G1 Groove Synthesizer, which included leveraging celebrity endorsers The Crystal Method and Enferno, publicizing retail launch events for enthusiasts and traditional product publicity. The efforts generated more than 135 million media impressions and reminded the music world of Casio’s role inventing the electronic keyboard in 1980.
6560 Gunpark Dr., Suite C Boulder, CO 80301
Terri Douglas, Co-Founder and Principal
Ranked the leading technology PR agency in Colorado, Catapult PR-IR helps B-2-B technology companies establish market-leading positions through strategic positioning and messaging, aggressive media and industry analyst relations, and social media and community building.
Hence the name, “Catapult,” is expert at coordinating and executing high-impact company/product launches. It strongly believes that relationships still matter and that it is vital for companies of all sizes and types to connect with key influencers on a personal level. The result is clear and consistent messaging to the market, and an ongoing “win-win” relationship that benefits both parties.
Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking to establish and build market-leading positions.
COOPERKATZ & COMPANY INC.
205 Lexington Avenue, 5th Floor
New York, NY 10016
Andy Cooper, Principal
Ralph Katz, Principal
Anne Green, President, CEO
CooperKatz & Company has a 16-year track record of developing creative, high-impact, technology-focused marketing and public relations programs and initiatives for clients such as AWS Weatherbug, Capgemini, Carrier, Invest Northern Ireland, S1, Telcordia Technologies, Teliris, TowerGroup, MSN, Otis Elevator Company, Polar, Virgin Mobile USA, Windows Phone, Ziff Davis and Zipcar. Our award-winning firm serves a range of needs including brand positioning, media relations, analyst relations, social media / digital strategy and execution (through our dedicated Digital practice), editorial services, new product introductions, meeting planning and execution, special events, advertising, video production and collateral materials design. Find CooperKatz on the Web, Facebook, Twitter, YouTube and LinkedIn.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas, 28th Floor
New York, NY 10018
Thomas F. Coyne, CEO
Brad Buyce, Executive Vice President, Client Strategy
Dr. Norman Booth, Vice President, Business and Technology Practice
Coyne Public Relations has established itself as one of the leading independent full-service public relations firms in the country representing an impressive collection of international corporations, top national brands and first-class organizations. No agency possesses a better combination of strategic perspective, business and technology experience, unbridled creativity, and client-centered service than our nationally recognized firm.
Coyne’s Business and Technology group has extensive experience representing clients in a variety of sectors, including: consumer and enterprise technology, business and financial communications, technology infrastructure and applications, professional and consulting services, health care information technology, mobility and consumer electronics. Our team possesses a wealth of business and technology experience, which connects key influencers and audiences across the entire business and technology spectrum.
36 West 20th St., 5th Floor
New York, NY 10011
Dorothy Crenshaw, CEO
Crenshaw Communications, created to meet clients’ needs for creative public relations in the digital age, specializes in making technology attributes relevant and translating proprietary differences into customer benefits. Our roots are in consumer technology, video gaming, and CE. For 13 years we acted as AOR for Sharp Electronics, deeply immersed in key product categories of display; MFPs/business systems; appliance; and solar energy, and handling successful project engagements for Call2Reycle (battery recycling) Gamestop, avast! and more. In recent years we have expanded into digital and mobile services; digital content; software; and media. Current digital technology and tech services clients include Verizon Wireless, Kantar Media, skobbler, Silverpop, Netpage, and TechMediaNetwork.
5419 Hollywood Blvd., Suite 727
Los Angeles, CA 90027
Kenneth Greenberg, President
Sara Flint, Vice President
Established in 1996, Edge Communications, Inc. is an innovative all-star team of senior-level communications professionals, unified by a no-nonsense approach that builds companies, brands and reputations. Through “better thinking and relentless execution,” we express our work ethic and our core value of premium, personal service. We complement our media relations expertise with a full suite of writing services. Our clients range from startups to members of the Fortune 1000 — in technology, professional services, emerging media and consumer products.
Neil Mortine, President and CEO of Fahlgren Mortine.
4030 Easton Station, Suite 300
Columbus, OH 43219
Neil Mortine, President and CEO
Dennis Brown, SVP, Technology
Julie Russo, SVP, Technology
Fahlgren Mortine brings a new perspective to technology public relations and marketing driven by a service philosophy that reflects our Midwestern roots and a solutions-oriented approach that enables us to “think wider.” In addition to results-oriented media relations programs, which represent the core of our public relations offering, Fahlgren Mortine specializes in helping technology companies (and B2B companies differentiating on the basis of technology) crystallize their messages and develop content that supports inbound marketing, drives media relations success, and fuels social media engagement. Our Social Media Opportunity Research and Evaluation (SMORE) tool creates a competitive benchmark to prioritize and shape social media plans, while our custom listening posts allow us to monitor activity around issues and brands across platforms. Our public relations services are supported by a full complement of advertising and digital capabilities.
Feintuch Communications helped OLED microdisplay client eMagin Corp. promote its new augmented reality headset technology by creating this mock-up photo showing the user experience.
245 Park Ave., 39th Floor
New York, NY 10167
Henry Feintuch, President
The recipe for smart and impactful technology public relations isn’t complex — develop a clear and concise message, target it carefully, tell a story and engage with your audience.
Our team has specialized in tech PR for nearly three decades — from yesterday’s bag phones, room-sized supercomputers and mainframe voice response systems to today’s cutting edge mobile apps, security solutions, ad tech, biotech, fintech and green tech.
Feintuch Communications is a boutique strategic relations firm which develops and delivers integrated plans — from PR to business development, investor relations to sales and marketing and beyond. For us, it’s not about selling a particular tactic — it’s all about the business result that delivers ROI.
Our team enjoys helping our clients think through their business challenges and developing smart solutions that impact their business. We welcome the opportunity to think through your needs.
301 East 57th St.
New York, NY 10022
415/348-2733 (New York)
212/ 593-6343 (San Francisco)
Howard Solomon, Alicia Young, Technology Practice Leaders
At Finn Partners, 90 of our communications professionals are focused in technology, and we pride ourselves on our in-depth expertise with nearly 200 years of combined experience. Clients, a majority of which have been with us for several years, include some of the biggest and most respected names in the sector, including Logitech, IEEE, AVG, Rovi, Fujitsu, Exact Target, StubHub, Irdeto, Marvell Technology and Vonage.
We believe traditional PR alone will no longer reach audiences as effectively as it once did, and we seek to combine our traditional expertise with forward-looking creative solutions and social media, to connect clients with influencers who will understand and propel their story into the mainstream.
Our expertise spans the gamut and includes consumer marketing, enterprise, networking, and the industry’s only dedicated practice to mobile technologies. We have deep expertise in key vertical markets, including manufacturing, financial services, education, government, healthcare and telecommunications.
Specific services include: CEO positioning, thought-leadership, new product launches, technical and non-technical writing, social media program development and execution, industry analyst relations, trade show and event support, competitive monitoring and issues management. As one of the industry’s fastest growing PR agencies, our technology practice has been key to our growth, so Finn Partners is looking forward to continuing our good work by collaborating with you to grow your business in 2013 and beyond.
Luica Mak, Managing Director of Hoffman’s European operations.
THE HOFFMAN AGENCY
70 N. Second Street
San Jose, CA 95113
The Hoffman Agency advises companies on applying communications to build brands, fortify reputations and sell products/services.
With a heritage in the technology sector, the firm today focuses on markets of complexity.
In contrast to the mega shops, all of our senior consultants manage and are actively engaged in client work. Our senior people both oversee and contribute to the implementation of client programs. Everyone, including our managing directors, vice presidents and general managers, uses his or her relationships and assets to drive the success of our clients’ programs.
We take a holistic approach in creating communication campaigns as opposed to solely depending on media relations. Our work often combines social media, digital, search engine optimization (SEO), thought leadership as well as traditional PR. Such an approach puts a premium on not just building content, but building the “right” content. Toward this end, the Agency embraces storytelling techniques and even conducts workshops on storytelling (for both in-house communicators and executives).
For clients with global needs, The Hoffman Agency’s operation extends across Asia Pacific, Europe and the United States. By taking a collaborative approach to implementing programs, the company can leverage content and thinking across geographies. This mentality is further cultivated by a financial structure that does not place P/L at the individual office level.
In short, our work reflects the sophistication of a large agency with the handcrafted execution excellence of a boutique.
At South by Southwest , Hunter PR worked with 3M to display some of their most innovative technologies, including 3M virtual presenter, 3M Multi-touch displays and 3M Mobile Screen Protectors for mobile
devices. As a way for millennials to engage with the 3M brand and position 3M as the innovation company, Hunter PR developed a novel augmented reality app where attendees could submit ideas they heard at
the SXSW conference, take a photo of themselves, and then share it via social networks and a virtual augmented reality wall.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Grace Leong, Jason Winocour, Jonathan Lyon, Claire Burke, Mark Newman, Donetta Allen and Gigi Russo, Partners
Hunter Public Relations is an award-winning consumer products public relations agency with deep experience in the consumer technology sector. In business for 23 years, the 80-person, independently owned and operated agency offers strategic marketing PR services including creative brainstorming and facilitation, consumer research & insights, traditional and digital media relations, social media marketing, special event production, new product introductions, local market events, spokesperson tours and crisis counseling.
Hunter PR’s experience in the tech sector has been driven by public relations campaigns as innovative as the products we represent, including groundbreaking developments from category leaders such as 3M and Motorola. A strong foundation in traditional media layered with the viral power of social platforms delivers clients with the kind of hard-hitting, buzz-building placements that move product, build brands and redefine categories.
19 West 44th Street, 6th Floor
New York, NY 10036
As an independent, award-winning public relations firm, Kaplow helps best-in-class companies tell their stories and change conversations.
For more than two decades, the firm has cultivated brand identities and reputations that nurture happy, loyal consumers. Kaplow’s holistic communications programs leverage the best of traditional media relations and digital/social campaigns to ensure that our clients’ brands are front and center with their target consumers and the influencers who matter the most.
With a world class media relations team, and in-house social media and video production divisions, Kaplow exists for a singular reason: to create emotional connections between brand and consumer. Our new Knext business unit focuses on the strategic communications challenges of agile, young and driven entrepreneurial brands that have the opportunity to become household na
Some of our recent technology experience includes: Skype, Kynetic, Case-Mate, TheFind, Enterproid, Peekseed, Sequoia Capital and New York Angels.
Other best-in-class clients include: Target, CVS/Pharmacy, Avon mark & Avon Foundation, Timex, Unilever (Nexxus & St. Ives), Shiseido, Gurwitch (Laura Mercier and RéVive), Kellwood and CEW.
601 Fourth St., Suite 204
San Francisco, CA 94107
Julie Karbo & Dave
K/F Communications is a respected, award-winning PR firm specializing in technology, with an exceptional track record of establishing clients as market leaders. From consumer tech to networking and enterprise software, K/F has consistently helped to drive many of the top tech trends.
Client experience includes Chomp, Intel, Digg, Apple, TagWhat, HipGeo, TechBargains, TwitVid, Edgewater Networks, Recurly, SimpleGeo, Equinix, Composite Software, Oracle, FairCom, Revision3, Billeo, Covia Labs, Alacritech, Talari Networks, and the Peninsula Traffic Congestion Relief Alliance. Senior staff personally lead each account’s day-to-day efforts in collaboration with client teams.
K/F employs a proprietary methodology that results in a differentiated market positioning and strategic, well executed programs that focus on our clients’ specific business goals, such as increasing revenues, maximizing valuation, creating industry-leading stature for the company and executives, and attracting employees, partners and funding.
116 New Montgomery St., Ste 620
San Francisco, CA 94105
443 Park Ave South, #310
New York, NY 10016
222 Third St.
Cambridge, MA 02142
Jason Mandell, Jesse Odell and Jason Throckmorton, Co-Founders and Partners
Brett Weiner, Partner
Jeff Davis, Editorial Director
Brian Omlor, Creative Director
Gavin Skillman, SVP
Mike Farber, General Manager
LaunchSquad partners with innovative and fast-growing companies by sharing their stories with the world, which fosters business growth and emerging market leaders. The firm has 80 professionals in San Francisco (headquarters), New York and Boston, and provides a suite of both traditional and digital PR services, including video and content production. Founded in 2000, LaunchSquad was named the 2009 Boutique PR Agency of the Year and Crunchies Finalist for Best Tech PR Firm in 2010. The LaunchSquad portfolio is diverse and their approach is handcrafted to suit the needs of their clients, which include innovators in software, consumer technology, entertainment, mobile and infrastructure, lifestyle and more. They have partnered with incredible companies such as AOL, Coursera, Evernote, J. Hilburn, LevelUp, Monitise and Wine.com.
50 Water Street
Mill #3, The Tannery
Newburyport, MA 01950
Scott Signore, Principal & CEO
Patty Barry, Principal
Matter Communications, an award-winning, full-service public relations agency specializing in consumer and high technology markets, works with clients across the U.S. and Europe to deliver creative and effective programs that generate business.
Matter provides a full suite of strategic public relations services — from traditional corporate communications work, to company/product launches, product reviews programs, analyst and media relations, blogger and ambassador programs, social media programs (content and management), and thought leadership campaigns. In addition, Matter offers services for clients with focused PR needs through its Precision group, and a full range of creative, video production and graphics services with its Studio-C group.
Matter Communications is headquartered north of Boston in historic Newburyport, MA with an office in Providence, RI, and is recognized by clients and partners as a results-focused public relations agency. Among others, clients include: Cartera, CommVault, Crimson Hexagon, CVS/pharmacy, Harris Corporation, Lexar and Verizon Wireless of New England. For more information please visit www.matternow.com.
8131 LBJ Freeway, Ste. 275
Dallas, TX 75251
Mike Crawford, President
Pam Watkins, SVP, Business & Media Strategy
Jim Terry, SVP, Account Service
M/C/C has spent the past 26 years creating quality and successful PR strategies for the best and brightest companies in enterprise information technology, the public switched network, the wireless network infrastructure, the electronics OEM and mobile service markets. M/C/C has served high-tech clients Raytheon, Ericsson, Trilogy Circuits, Accudata, L-3, Privus Mobile, AEG Power Solutions, Harris CapRock and ImageVision to name a few.
M/C/C is dedicated to meeting technology clients’ business objectives through insightful public relations strategy and execution. Because M/C/C knows who’s who in the technology sector, the agency is able to provide step-by-step solutions that connect clients with industry influencers.
The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top PR, social media and ad agencies in Dallas for 25 years.
11600 Sunrise Valley Dr., Ste 320
Reston, VA 20191
Ben Merritt, CEO
Alisa Valudes Whyte, Senior Partner & COO
With offices in Reston, Virginia and San Francisco, Merritt Group helps create and move markets for forward thinking companies. Merritt Group determines the right mix of communications channels — PR, marketing, digital, social media, Web — and implements strategic campaigns to make our clients’ messages resonate in the marketplace. Bringing innovation and creativity to our client engagements, Merritt Group places a premium on building long-standing relationships with our clients. Our expertise is focused in six practice areas — Enterprise Technology, Security, Communications & Networking, Government, Healthcare, and Energy. Some of our clients include Microsoft Public Sector, Booz Allen Hamilton, U.S. Pharmacopeia, (ISC)² and Teradata.
304 Park Avenue South
New York, NY 10010
Michael W. Kempner, President / CEO
Ephraim Cohen, EVP, Technology and Digital Content
Eric Villines, Senior VP, General Manager, Deputy Head Technology
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. At a strategic level, MWW’s technology and digital content practice is driven by expertise that focuses on how consumer electronics, enterprise IT and digital content have become fully integrated. At a tactical level, our core team delivers true 360 expertise combined with meaningful influencer relationships and true subject matter knowledge. As a result, we not only know how to find the influencers most relevant to your brand, but how to engage them in a meaningful dialogue.
Our technology and digital content expertise includes: Strategy Planning; Consumer, Business and Trade Media Relations; Industry Analyst Relations; Industry Speaker’s Bureaus, Trade Show Marketing; Consumer and Industry Custom Events for Product Marketing and Leadership; Online/Offline Community Building; Media Meetup Programs; Tech and Content Influencer Social Media Outreach; and Custom News and Content Hub Sites.
OPEN CHANNELS GROUP
101 Summit Ave, Suite 208
Fort Worth, TX 76102
Tonya Veasey, President & CEO
Based in Fort Worth, Texas, Open Channels Group (OCG) is a full-service public relations agency specializing in digital, multicultural communications and public participation. Our team works in collaborative partnerships with our clients to connect with the diverse communities and customers they serve.
Digital communication is a key component to successful, well-rounded public relations. Our digital experience includes comprehensive online strategy and branding; email marketing; social media strategy, training, consulting, and community management; video production; and website strategy, copywriting, design, and development. With our experience in multicultural communications, we are especially adept at devising digital strategies to reach diverse audiences.
We take time to get to know each client and customize our approach based on your needs and objectives. OCG will help you harness the power of digital to extend your brand directly to your audience and achieve results.
PADILLA SPEER BEARDSLEY
1101 West River Pkwy.
Minneapolis, MN 55415
Matt Kucharski, EVP
Amy Fisher, Senior Director
Padilla Speer Beardsley is a nationally recognized integrated communications firm with headquarters in Minneapolis and an office in New York City. Our firm has extensive technology experience in both B2C and B2B marketing with award-winning capabilities in advertising and branding, digital and social media, crisis/critical issues management, investor relations, media and community relations, corporate communications and market research.
Padilla understands that cutting-edge marketing and communications for technology organizations requires a blend of technical aptitude, strategic marketing expertise and the ability to execute. Whether counseling consumer or business-to-business organizations, Padilla is adept at developing and managing marketing programs that include sales support, events, media relations, interactive and social media, research, investor relations and public affairs.
Current clients vary in size and geographic reach, including SAP, Microsoft, Rockwell Automation, Five9, Fuzion Analytics, Direct Source, Tyco Retail Solutions, Restaurant Technologies and others.
As a founding member of the Worldcom Public Relations Group, our global clients have access to the local-market knowledge of our 108 partner firms in 96 cities on six continents. Worldcom technology clients include: IBM/Tivoli Systems, Mazor Surgical Technologies, Fujitsu, Flextronics, Sony Ericsson, Xerox, Verbatim, Computer Sciences Corporation (CSC), Panasonic, Travelex and others.
950 Third Avenue, 7th Floor
New York, NY 10022
Amy Binder, CEO
Over the past decade, technology has shifted from being the domain of engineers to being something that comfortably permeates and enhances all of our day-to-day lives. Technology PR has undergone a similar sea of change. Today, companies must communicate to a broader set of audiences with more personalized messages and calls to action than ever before. Whether you’re in the cloud, mobile or virtual (or all three), whether you’re in big data or a small device, RF|Binder provides the technologies, strategies and tactics you need to effectively communicate today.
RF|Binder’s technology and innovation practice combines deep technology expertise, business acumen and communications excellence to deliver programs that significantly influence consumer and business-buyer beliefs and behavior. We work closely with our clients to effectively communicate their messages through words, images, sounds and experiences. We help technology companies transcend traditional product-centric PR in a way that builds both sales and lasting market value.
Our clients run the gamut — from the world’s leading multinationals to venture-backed start-ups who are upending or creating new industries. Regardless of your size, RF|Binder will work with you to develop the communications program that meets your specific business and marketing goals.
ROGERS AND COWAN
Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Sallie Olmsted, Executive Vice President
Rogers & Cowan specializes in working with emerging and established technology brands whose products and services are at the intersection of technology, entertainment, digital content and healthy lifestyles.
Our dedicated team of specialists has in-depth knowledge and experience working with consumer electronics hardware, mobile content/devices, embedded and core technologies and software, distribution technologies, video game products, consumer health and wellness, sustainable / green technologies, and social / digital media companies to introduce their products and services to the trade, business and entertainment communities as well as ultimate end-users.
We take a 360 degree approach to helping our clients introduce technologies, products and services to current as well as new industry sectors. Our clients benefit from senior level counsel and advisory services derived from decades of hands-on work, including new category introductions.
From concept creation to trade and B2B outreach and consumer launch to sustaining critical mass and momentum, we maximize media exposure, brand positioning and consumer buzz for our clients’ digital content, services and devices. We are adept at translating buzzwords and jargon to into “Plain English” to deliver marketing solutions that can be clearly understood and absorbed by both B2B and consumer target audiences.
Representative clients/projects have included: Rdio, Sonos, Kobo, Amazon Studios, Microsoft, Myspace, Viggle, YooToo Social TV, IMAX, 3D Entertainment Summits, Multiscreen Summit, NVIDIA, Razer, Cie Studios, 505 Games, GenAudio, Laser Light Engines, Warner Bros Interactive Entertainment, Rentrak Corporation, Shangri-La Industries, GlaxoSmithKline, University Medical Pharmaceuticals and TEDMED conferences.
RUDER FINN, INC.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Rachel Spielman, Global Head of Corporate Communications
Jen Long, Director of Technology & Innovation
Whether you’re powering the cloud, connecting people to real-time information or paving the way for entirely new computing models, our team of passionate storytellers is committed to helping innovative technology companies develop and tell their stories. Ruder Finn has deep knowledge of the technology sector with strong expertise in key verticals across the spectrum, from aerospace to healthcare, and manufacturing to mobile and consumer technologies. Ruder Finn works with some of the world’s leading technology companies to create meaningful content, including engaging visuals and videos, and dynamic stories for digital and traditional mediums that resonate with important stakeholders. Ruder Finn also specializes in working with technology companies around important corporate milestones, including financial earnings and IPOs.
Ruder Finn’s expertise lies in helping technology clients, whether their lesser-known start ups or some of the largest global software providers enhance their positioning in competitive markets. Ruder Finn works with technology clients on corporate reputation, brand awareness, stakeholder mapping, C-suite thought leadership, global media relations, new product and services launches, industry analyst relations, marketing communications, corporate social responsibility, online engagement and mobile marketing to establish consistent brand communications and build awareness with consumers, thought leaders, journalists and other key stakeholders.
Bryan Scanlon, President of Schwartz MSL.
300 Fifth Avenue
Waltham, MA 02451
595 Market Street
San Francisco, CA 94105
Bryan Scanlon, President
Schwartz MSL is a full-service global PR and engagement agency specializing in technology, healthcare and energy innovations. Part of MSLGROUP, one of the five largest agencies in the world, Schwartz MSL designs and executes award-winning communications programs combining the best of traditional media and influencer relations with social, digital and content marketing. We help innovators of all sizes in medical devices and diagnostics; biotechnology; healthcare IT; information security; data center and cloud innovations; sustainability; and consumer, B2B and enterprise software, hardware and services. No one does a better job of driving influence across public relations channels — from the dailies to the digital — that deliver real business and brand impact at every turn. Current and past clients include: GE Healthcare, Kimberly-Clark, Lexis Nexis, MicroStrategy, Imation, FiServ, RetailMeNot, BillMeLater, Netezza, Boston Scientific, Blue Coat, Ancestry.com, Software AG, Dow Corning, E Ink, Medtronic, Epocrates, LifeLock, VMware, Red Hat, Thales, Borrego Solar, Elster and National Grid. Follow our story at www.schwartzmsl.com.
12400 Coit Road, Suite 650
Dallas, TX 75251
Jodi Shelton, President & CEO
Stacey Gaswirth, Exec. Vice President, PR
Katie Olivier, Vice President, PR
Shelton Group is a full-service, strategic PR and IR agency providing customized programs and services to public and privately held companies across multiple industries. Shelton offers a team of professionals with diverse backgrounds that uniquely blend business acumen with creativity to deliver the highest quality of service. Applying an integrated approach to corporate communications, Shelton Group delivers a company’s unified story to all targeted audiences. Through a dedication to value-added service and a national network of key strategic relationships, Shelton Group has built a trusted reputation with the media, industry experts and the financial community that produces immediate results for emerging and established companies. The company has offices in Texas, California and Taiwan. For more information visit www.sheltongroup.com.
2 Bryant St., Suite 100
San Francisco, CA 94105
Alan Soucy, CEO
Donna Sokolsky Burke, Co-Founder & Managing Partner
Sparkpr celebrates over 12 years as one of the world’s top independent PR agencies. Working with businesses that range from stealth start-ups to global public companies, Sparkpr has been built by a team of enthusiastic, brainy individuals with a knack for cultivating some of the best media and influencer relationships in the industry.
Known for cutting-edge social and traditional media, Sparkpr’s services are designed to help clients achieve their business goals through creative, well-executed and sometimes unconventional public relations campaigns. The company’s track record for results has earned a number of industry awards, including The Holmes Report “Tech Agency of the Year 2012” Award, San Francisco Business Times “Best Places to Work in San Francisco Award” from 2010-2012, PRSourcecode’s #1 Mid-size Agency Award, and a top 10 spot in O’Dwyer’s rankings of PR firm revenue gainers, for two years running.
Sparkpr’s clients span across numerous areas of expertise including Advertising & Media, Consumer / Lifestyle, Consumer Electronics, Embedded Technologies, Enterprise & Open Source, Entertainment, Gaming, Green Tech, Mobile & Wireless, Social Media & Networking, Venture Capital and Financial Services. We maintain an elite team of more than 45 PR professionals and are headquartered in San Francisco, CA, with offices in New York, London, Los Angeles, and Cape Town.
Clients in our current account roster include: Barclaycard US, Blinkx, DuPont Innovalight, Etsy, Good Technology, Greylock Partners, Hootsuite, iHealth, Intelius, Love Home Swap, NEA, Nielsen, Pinnacle Engines, Rdio, Spiceworks, SugarCRM, The Today Show, Vevo, and Virgin Green Fund.
TREVELINO / KELLER
949 W. Marietta St., Ste. X-106
Atlanta, GA 30318
Dean Trevelino & Genna Keller, Principals
Trevelino/Keller, a full-service public relations, social media and marketing firm, features one of the Southeast’s largest technology practices. It works with established and emerging brands on a regional, national and international level. Client experience includes telecommunications, wireless, manufacturing, network security, software, SaaS, SAP, retail technology, business intelligence, ecommerce, online applications, fintech and consumer electronics. Services include media relations, analyst relations, executive visibility, crisis preparedness, award programs, trade show representation, social media, mobile app launches, online communities, SEO, brand identity, marketing collateral and interactive.
As an independent PR firm, Trevelino/Keller is recognized for proprietary methodologies and value-added partnerships. In 2005, it created the Atlas Alliance, a group of like-minded boutique firms that deliver inte- grated marketing and public rela- tions services domestically and in Europe, Asia-Pacific and the Middle East. In 2006, it created the Start-Up Council, focused on supporting start-up companies by delivering multi-disciplined counsel in a gratis environment. In 2009, it launched PR Starbase, which has become one of the industry’s largest talent portals. In 2010, it launched Wheelhouse, an extended community of experts who offer complementary services to the firm, including video production, interactive programming and SEO and PPC. Recognized as a Best Places to Work firm in Georgia and Atlanta, it’s also recognized as one of the 30 best firms to work for in North America.
41 East 11th Street, Suite 1100
New York, NY 10003
Lloyd P. Trufelman, President
Since 1990 Trylon SMR has been an innovator in developing and implementing successful strategic media relations campaigns specifically for clients in the technology, media, telecom and related industries, utilizing a wide portfolio of integrated new, social, digital and mainstream media strategies. Trylon SMR develops and implements individually designed, cost-effective communications campaigns based on precise strategic planning and tactical execution that consistently produce tangible results. The agency’s process is based on a proprietary “reverse reporting” model. Trylon SMR serves domestic and international clients from its headquarters in New York City, leveraging its knowledge of, and relationships with, top national, consumer, business and trade media/blogs, all without strict billable hours or long term contracts.
Melissa Waggener Zorkin, CEO, President and Founder of Waggener Edstrom Worldwide.
WAGGENER EDSTROM WORLDWIDE
225 108th Ave. NE, Suite 600
Bellevue, WA 98004
Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. With more than 850 employees in 19 offices around the world, and its Global Alliance partners which expand the agency’s reach to more than 80 additional international markets, WE leverages Integrated Influence, its planning, execution and measurement methodology that uses channels of earned, paid and owned media to help clients make a positive impact and achieve their business outcomes. To learn more, visit www.WaggenerEdstrom.com.
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Founder and CEO
Bob Pearson, President
Tim Marklein, Practice Leader-Technology & Analytics
WCG is a global communications agency offering integrated creative, interactive and marketing communications services to clients in healthcare, technology, consumer products, and entertainment. WCG is creating the positive future of communications by focusing on the corporate, product marketing and communications needs of the world’s leading companies.
Established in 2001 by Jim Weiss, a 25 year veteran in healthcare communications, the agency has grown to 289 employees serving clients globally with offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
WCG’s seasoned professionals remain the greatest asset we offer our clients. Our teams specialize in branding, design, digital, social media, interactive, social and traditional marketing, location based marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications.
For more information, visit our website at www.wcgworld.com or follow us on Twitter @WCGWorld.
919 Third Avenue
New York, NY 10022
Brad Williams, President, North American Technology Practice
Technology is transforming every business, every industry and every life. And every story: Tech has gone mainstream.
To be meaningful and relevant in the engagement era, technology needs context. So today, we tell human stories about innovation’s impact. We talk technology with a human accent.
Weber Shandwick’s Technology Practice delivers impact for technology clients across all the major industry verticals: consumer electronics, digital media and entertainment, e-commerce, telecommunications & mobility, enterprise & consumer software, cloud services, security, storage, cleantech/sustainability and more. And increasingly, we work with non-tech companies to showcase their innovative applications of technology — telling the stories of critical investments in business transformation.
Our global network of specialists serves large and emerging technology clients around the world. Our people deliver best-in-class public relations, digital, social and mobile marketing, content development and strategy and reputation management services.
Weber Shandwick technology clients include Amazon.com, American Airlines, Bank of America, Capgemini, Concur, General Motors, GSMA, Honeywell, Iron Mountain, Microsoft, Motorola Mobility, NCR, NetApp, Samsung, Sonos, Symantec, VeriSign, Verizon and Zipcar.
275 Shoreline Drive, Suite 530
Redwood City, CA 94065
Barby Siegel, CEO (New York)
Todd Irwin, Managing Director, Technology (Silicon Valley)
Zeno Group’s technology practice was reinvigorated in the past year with the opening of its Silicon Valley office in December 2011. Since then, the firm has won several significant engagements, including Micron, Brocade and McAfee. The firm represents business-to-business tech and consumer tech companies, implementing campaigns that integrate traditional PR with social media. Zeno represents clients in online entertainment and services, clean energy, enterprise hardware and software, and embedded systems. It also represents venture capital and private equity firms focused on technology investments. Zeno’s Silicon Valley, Los Angeles, Chicago and New York offices work together in a single P&L on tech clients, including Wargaming, VeriFone, Webtrends, Expion, and more, and does pro bono PR for the Churchill Club, a Silicon Valley thought leadership forum. Zeno recently announced a significant international expansion in the UK, Singapore, India and Indonesia, with China pending, making it a mid-sized agency option for global engagements.