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Technology PR: Our Report on Trends & Tech PR Firms


O'Dwyer's November Technology PR Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Nov. '16 Technology PR Magazine (PDF)

Main Index of Issues

Our November issue features the latest technology public relations trends and a close look at agencies that specialize in tech PR.

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Technology PR
 

10FOLD

44 Montgomery St., Suite 3065
San Francisco, CA 94104
925/271-8200
www.10fold.com
info@10fold.com

Susan Thomas, CEO
Ross Perich, Vice President, Enterprise
Fran Lowe, Vice President, Big Data
Angela Griffo, Vice President, Infrastructure

10FOLD Communications, formerly Trainer Communications, is an integrated public relations and marketing agency in the San Francisco Bay Area. Specializing in technology, the agency offers deep domain expertise across storage, information security, big data, telecommunications and wireless, enterprise software, networking, and cloud industries.

10FOLD represents emerging and high-growth technology companies that require market recognition and visibility to meet business objectives and is the only agency that guarantees quantifiable results with its award-winning Metrics Matter™ methodology. Established in 1995, more than 300 companies have relied on 10Fold for strong marketing and PR strategies and support.

The San Francisco PR and marketing agency has received several dozen national awards such as PRSA Anvils, Bulldog Awards, MarCom Awards, Iron Sabre Awards, PR Week, The Holmes Best Places to Work award (twice!) and dozens of video and animation production awards. For more information, visit 10fold.com.


BOSPAR

Locations in San Francisco, LA, Orange County, Chicago and the Washington, D.C., area
415/913-7528
success@bospar.com
@BosparPR

Chris Boehlke and Curtis Sparrer, Co-Founders and Principals
Tom Carpenter, Principal
Tricia Heinrich, Chief Content Officer

Tom Lounibos on Fox Business News

Bospar client CEO Tom Lounibos on “Fox Business News.”

Bospar is an independent boutique tech public relations firm that excels at going well beyond traditional tech trade coverage to put our clients in the top business and mass media on a regular basis. We don’t depend on specific news events to gain coverage — rather, we help clients make news of their own, month in and month out. We work in all the hottest spaces, including cloud, analytics, data, APM, security, IoT, artificial intelligence, virtual reality, and a wide variety of internet-based apps and services.
Our leadership team is comprised of highly seasoned industry vets, and more than half of our staff have more than 10 years’ experience. Our annual turnover is less than 5%. We function as an extended family to our clients and work the way they do — 24x7 when needed and always responding to calls and emails in 30 minutes or less. Most of our clients are repeat customers, and some have hired us more than five times during their careers.

We follow our slogan — “Turn on the Power” — to maximize visibility and impact for our clients’ breakthrough ideas, technologies, products and achievements. We turn on our own PR power to do the heavy lifting you need to achieve iconic success.


BREWLIFE

50 Francisco Street, Suite 103
San Francisco, CA 94133
415/362-5018
info@brewlife.com
www.brewlife.com

Andrea Johnston, President

BrewLife is an analytics-driven marketing and communications agency that blends the science of audience planning, the art of creative storytelling and the mastery of media relations to help clients mobilize the audiences they care about. We work with emerging healthcare and technology brands who are committed to making a meaningful positive impact on patient or personal care. These are companies at an inflection point in their lifecycle, looking to bring forth new innovations and create or change perceptions in the marketplace.

We have a deep heritage in scientific communications and category creation for new therapies, therapeutic modalities and medical devices. We have broad experience supporting companies through their lifecycle from private to public and clinical to commercial-stage. As a steward of the client’s brand, BrewLife’s purpose is to serve as the guiding light and partner, co-designing and co-navigating a solid path through the unchartered territory of change.


BURSON-MARSTELLER

230 Park Ave. South
New York, NY 10003
212/614-4000
Fax: 212/598-5320
www.burson-marsteller.com

Don Baer, Worldwide Chair & CEO
Rowan Benecke, Chair, Global
Technology Practice
Jodi Brooks, Chair, U.S. Tech. Practice

Technology is ubiquitous and permeates every facet of our lives — whether in offices where it powers businesses around the world or in homes where new technology entertains and connects us. This ubiquity creates a challenge for companies looking to tell a differentiated story and capture market share.

Burson-Marsteller combines a 60+ year history of managing leading global brands with cutting-edge data analytics and partners with both emerging and established companies with great innovation stories to guide them through today’s challenging marketplace.

Our focus on data-driven communications ensures we tell the right story to the right audience at the right time. Our global team helps clients lead conversations on emerging industry trends, such as Internet of Things, artificial intelligence and Health IT, across all relevant communications channels. With a global footprint and expertise across the industry, our team is ready to lead the next 60 years of technology change.


CATAPULT PR

6560 Gunpark Dr., Suite C
Boulder, CO 80301
303/581-7760
Fax: 303/581-7762
tdouglas@catapultpr-ir.com
www.catapultpr-ir.com

Terri Douglas, Co-Founder & Principal

Ranked the leading technology PR agency in Colorado, Catapult PR helps B-2-B technology companies drive market-leading positions through Strategic Narrative Marketing. Catapult’s formalized approach combines positioning and messaging, aggressive media and industry analyst relations, social media and content marketing into a comprehensive strategy designed to helps companies become true market leaders.

The firm is expert at coordinating and executing high-impact company/product launches. Its Strategic Narrative Marketing process begins with a full-day workshop, and provides tech firms with the tools to define and own new or existing market categories.

Catapult has deep expertise in all major vertical markets, including years’ long experience in application development, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms.

Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking for both strategy and strong execution.


COOPERKATZ & COMPANY, INC.

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President, CEO

CooperKatz & Company offers full-service public relations, marketing communications and creative services capabilities to a national client base. We have a 20-year track record of developing creative, high-impact, technology-focused communications programs for such clients as Ad-ID, Capgemini, Carrier, Collective, DealerTrack, Fiserv, MSN, Otis Elevator Company, Polar, Telcordia, Teliris, Virgin Mobile, Zipcar and more.

Our technology expertise covers both B2B and B2C organizations across a wide range of industry sectors. Clients leverage our award-winning team for needs including: brand positioning, media relations, industry analyst relations, social media / digital strategy and execution, community management, content marketing and development, new product introductions, special events, advertising, video production, collateral materials, design and more.

CooperKatz has won numerous industry awards including “Best Agency of the Year” in our size category from The Holmes Report and “Best Places to Work in NYC” from Crain’s New York Business.


COPERNIO

11602 Knott St. Suite D-13
Garden Grove, CA 92841
714/891-3660
svanbarn@copernio.com

Susan van Barneveld, CEO

Copernio’s clients describe our team as nimble, creative, and effective. With a strong client base in the consumer electronics, aerospace and defense, high technology, manufacturing, healthcare and green initiatives arenas, Copernio’s clients are recognized as category leaders in their respective niches.

Copernio prides itself on the long-term relationships established with both the media and our clients. Our personalized, creative approach enables us to effectively integrate digital, broadcast and print media with innovative influencer campaigns and social media initiatives for start-ups through Fortune 100 clients. We work with our clients to deliver results with a high ROI that relate directly to their goals — whether it is brand building, consumer sales, or other strategic business goals.

With more than 55 years of experience building technology brands, and an affiliate network that spans the globe, Copernio is a rare breed of boutique agency specializing in public relations, influencer marketing and social media. Copernio’s team is comprised of specialists with expertise in areas specific to our clients’ needs, products and services.


FAHLGREN MORTINE

4030 Easton Station, Suite 300
Columbus, OH 43219
dennis.brown@fahlgren.com
Info@fahlgren.com
www.fahlgrenmortine.com
Twitter: @fahlgrenmortine

Neil Mortine, President and CEO
Dennis Brown, SVP, Technology
Julie Exner, SVP, Technology

Fahlgren Mortine “thinks wider” to bring the right mix of emerging and traditional communications to technology decision-makers at every stage of their journey. Our buyer-centric approach is informed by a willingness to “go deep” into markets, personas and solutions to reach buyers with the right message through the right channel at the right time. From building awareness with thought leadership, media relations and advertising to nurturing relationships via marketing automation, Fahlgren Mortine delivers the full range of services required for success in today’s multi-channel world, including branding, media and analyst relations, media connections planning and buying, content marketing, social media strategy and management, advertising and digital development.


FEINTUCH COMMUNICATIONS

245 Park Ave., 39th Fl.
New York, NY 10167
212/808-4901
Fax: 212/808-4915
info@feintuchpr.com
www.feintuchcommunications.com
www.PRWorldAlliance.com

Henry Feintuch, President
Richard Roher, Managing Partner
Doug Wright, Senior Account Director

Tech PR has been part of our DNA for decades. Our senior-led team helps start-ups, rapidly growing firms and established enterprises to influence markets about their products, services and corporate values. We do that with journalistic sensibilities and solid business experience.

Rob Tobias

Feintuch Communications supported HDMI Licensing at the recent ShowStoppers event at IFA in Berlin. Rob Tobias, president, is seen being interviewed on the new HDMI Alt Mode allowing HDMI-enables phones and laptops with UBS Type-C connectors to be connected directly to HDMI displays.

Preparing to launch an exciting social media platform or beta test a breakthrough ad technology? Planning the introduction of advanced technologies for audio capture or video display? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders why a security technology, biotech development, retail tech enhancement or fintech algorithm may change the world? Is your new green technology gearing up to challenge conventional wisdom about alternative energy? Are you aiming to expand your marketing to a global stage?

The Feintuch Communications team thrives on helping organizations to address their business communications challenges and position themselves to succeed in the marketplace. Our programs are designed to deliver business ROI, not just press clippings and status reports. We welcome the opportunity to partner with you to grow your business.


FINN PARTNERS

301 East 57th St.
New York, NY 10022
212/715-1600
sabrina.horn@finnpartners.com
alicia.young@finnpartners.com
chantal.bowman-boyles@finnpartners.com
www.finnpartners.com

Sabrina Horn, Managing Partner, US Technology Practice
646/202-9777 or 415/999-8777
Alicia Young, NY/East Coast
212/593-6343
Howard Solomon, SF/West Coast
415/348-2733 howard.solomon@finnpartners.com
Chantal Bowman-Boyles, London/Europe
+44 203 217 7061

Finn Partners’ Technology Practice continued to experience rapid growth and expansion in 2016, underscoring our position as one of the fastest growing independent communications agencies in the world. Our Technology Practice is our largest, with the successful acquisition of Horn Group in 2015 including founder Sabrina Horn, serving as Managing Partner, US Technology Practice. Finn Partners also acquired Lane PR in Portland, OR in 2016 bolstering the firm’s expertise in financial technology.

With our U.S. and global reach, Finn Partners Technology practice is 100 people strong with fees in the $20+ million range. As such, we have one of the PR industry’s most formidable practice areas, with strength across B2C and B2B sectors including enterprise cloud, security, storage, consumer tech/IoT, big data, supply chain, services, mobile, marketing tech, digital media, information services, and telecommunications. Finn Partners works not only with Global companies, but with the industry’s foremost entrepreneurs, visionaries and established leaders to help build their com-panies and many times create entirely new categories in the tech sector.

In 2016 Finn Partners announced specialty initiatives in supply chain, cybersecurity and artificial intelligence, thereby leveraging new clients, recent expertise and leadership in those markets. The firm also launched and released its own Finn Futures’ research findings within B2B information technology (I.T.) decision makers about current and future tech adoption trends and concerns.


GREENOUGH

One Brook Street
Watertown, MA 02472
617/275-6500
ww.greenough.biz

Phil Greenough, CEO & Founder
Jamie Parker, President

Brand storytelling drives Greenough. By aligning market and media interests with our clients’ agendas, we drive awareness, affinity and action with all the key constituents. The difference starts with our service model: each client is assigned a seasoned, tech-savvy account leader who creates a data-driven plan that taps our dedicated resources in media, content and digital marketing. For earned coverage, our media group, comprised of former journalists, stays singularly focused on engagement with their former colleagues. The digital marketing team first actively listens and then maximizes the reach across paid, shared and owned media. Our content team creates material ranging from long and short form text to graphical and moving media. This integrated brand storytelling method is the backbone of our clients’ communications. Our 17 years of client experience includes public and private technology companies in segments like analytics, security, mobile and enterprise IT.


GREGORY FCA

27 West Athens Ave.
Ardmore, PA 19003
610/642-8253
www.GregoryFCA.com
www.TheNewsHackers.com

Greg Matusky, President
Mike Lizun, SVP, Technology PR
Jacob Tulsky, Business Development Manager

You have a product or service that’s unlike anything else available. You’re doing what seemed impossible even a few years ago, shifting the ground of your industry. But your story has yet to be told on a larger stage.

You want to tell the world about the work you’re doing, want to earn new business through media coverage and content marketing, want to be the buzz of every conference you attend, but haven’t seen success on that level just yet.

Gregory FCA’s technology PR specialists are here to help. A nationally ranked, full-service public relations firm with 60 professionals, Gregory FCA has spent the last 26 years helping companies tell their stories and drive new business through media relations, content marketing, social media, and event strategy.

We work with startups crowdfunding their first device and global enterprises making the world run smoothly and efficiently. Whether you’re advancing consumer tech in smart homes, wearables, or connected devices; pushing the limits of materials science; disrupting the status quo in fintech; or scaling to meet the needs of the enterprise, you’re changing the world. Gregory FCA will make sure the world knows it.


GROSHELLE COMMUNICATIONS

709 Panorama Drive
San Francisco, CA 94131
415/307-1380
heidi@groshelle.com
www.groshelle.com

Heidi Groshelle, Founder & Principal

Groshelle Communications specializes in launching innovative, disruptive consumer electronics and enterprise technologies into the U.S. marketplace for companies based in the Silicon Valley, across the U.S., in Asia, and in Europe.

Since 1995, we have helped executives at over 200 startups and established technology businesses shape their company’s public reputation, build relationships and get published.

Based in San Francisco, we deliver strategic and effective public relations, content creation, and social media services.

21st Century communications are about sharing knowledge, building community, and engaging with customers and influencers. Our senior team ignites industry buzz and fans those flames to keep startups and mid-size companies top of mind.

Awards: Bronze Bulldog Award Winner for Best Consumer Product Launch; Bronze PRSA Commendation for Best Consumer Product Launch; Stevie Award Winner for Best Marketing Organization; Silver Magellan Award Winner, Top 50 Communications Campaign; Silver Communicator Awards, Best PR Program.


THE HOFFMAN AGENCY

325 S. First St.
San Jose, CA 95113
408/286-2611
SBurkhart@Hoffman.com
LHoffman@Hoffman.com
www.Hoffman.com
Twitter: @DailyBrew

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.

For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, we apply a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.

While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm also conducts storytelling workshops.

Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow.


HOTWIRE

16 W. 22nd Street, 12th Floor
New York, NY 10010
646/738-8960
www.HotwirePR.us
LetsTalk@HotwirePR.com

211 Sutter Street, Third Floor
San Francisco, CA 94108
415/840-2790

Brendon Craigie, Group CEO
Barbara Bates, CEO, North America
Heather Kernahan, President, North America
Gwen Murphy, EVP, Head of Client Services
Greg Mondshein, SVP, Business Development & Marketing
Rebecca Honeyman, SVP, New York Lead
Sahana Jayaraman, SVP, Head of Digital Brand Lab
Lori Luch, VP, People

Hotwire is a global communications agency dedicated to helping ambitious companies change the game, build their reputation, and stand out from the crowd. We provide clients with integrated communications solutions and experience across a number of market categories. From Sydney to San Francisco, we’re a team business, with a “one office” mentality. Welcome to the global alternative.

On September 29, 2016, Hotwire PR acquired Eastwick Communications — continuing our mission to offer a truly global client and employee centered alternative to multinational agency model. This acquisition will give us better access to the technology hub of the world, strengthening our reach and expertise as a large multinational agency with the service ethos and deep local connections that only a local agency can offer.


ICR

685 Third Ave., 2nd Flr.
New York, NY 10017
646/277-1200
tom.ryan@icrinc.com
www.icrinc.com

Thomas Ryan, CEO
Don Duffy, President

Established in 1998, ICR partners with companies to develop and execute strategic communications programs and advisory services that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in the world maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco, Hong Kong and Beijing.

Clients: Boot Barn, Cardlytics, Inc., Chunghwa Telecom Co. Ltd., Cobalt Int’l Energy, Dave & Busters, FleetCor Technologies, Inc., Fossil, Inc., Freshpet, Genuine Parts Co., Gildan Activewear, Harman, Herbalife Ltd., HubSpot, lAC, Jarden Corp., Lazard Freres & Co. LLC, La Quinta Holdings, Inc., Legg Mason & Co., LLC, lululemon athletica, Mobileye, Michaels, Michael Kors, New Relic, Ocwen Financial Corp., Pandora Media, Inc., Paramount Group, Inc., Planet Fitness, Inc., Red Hat, Inc., Shake Shack, Starwood Property Trust, VF Corp., Williams-Sonoma, Inc., Wingstop, Workiva and Zoës Kitchen.


INKHOUSE

260 Charles Street, Suite 200 Waltham, MA 02453
781/966-4100
info@inkhouse.com
www.inkhouse.com

832 Sansome Street,
San Francisco, CA 94111
415/299-6600

Beth Monaghan, CEO, co-founder
Tina Cassidy, EVP, and Chief Content Officer
Jason Morris, EVP and GM, West Coast

InkHouse is breaking the agency mold. We’re making traditional media relationships relevant again. And we’re breaking down creative silos with integrated PR, content, social media, design, filmmaking and paid editorial all in one place. We value progress over process, but we also believe in the power of measurement. We’re bi-coastal, 10 years old, 100 people, and one of the fastest growing agencies in the country.

Beth Monaghan

Inkhouse CEO Beth Monaghan.

InkHouse teams go deep. We are thought partners to global brands, Fortune 100 enterprises, venture capital firms, and technology companies at any stage of their lifecycle. Our client roster runs the gamut from enterprise technology (fintech, security, cloud, wearables, SaaS), to venture capital, healthcare, education, consumer, and real estate. InkHouse’s success comes from one simple belief: we’re only as good as the work we did yesterday. www.inkhouse.com.


KAPLOW COMMUNICATIONS

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
info@kaplow.com
www.kaplow.com

Liz Kaplow, President and CEO
Evan Jacobs, CFO
Randi Liodice, Chief Strategist
Wayne Congar, Chief Creative Officer
Joanne Amorese, COO
Vicki Crafton, EVP

Now in its 25 year, Kaplow Communications works with blue chip and up-and-coming brands to deliver award-winning, cutting-edge campaigns that drive consumer conversations wherever they occur.

A pioneer in relationship-based PR, Kaplow continues to redefine the public relations practice. With the recent acquisition of creative agency Mayday, Kaplow has added visual design, digital activations and technology to its existing capabilities in media relations, social, thought leadership and influencer programs. With this broad suite of services in house, the agency now offers more fully integrated programs to reach consumers at every touch point.

Independent and still led by Founder Liz Kaplow, the agency serves best-in-class companies in fashion and beauty, wellness, lifestyle, food and beverage, retail, e-commerce and finance. Clients include Target, Microsoft, Shiseido, Vitamin Shoppe, Procter & Gamble, Marriott, Viacom as well as a number of start-ups and venture-backed businesses.


KARBO COMMUNICATIONS

601 Fourth Street, Suite 204
San Francisco, CA 94107
415/255-6510
info@karbocom.com
www.karbocom.com
Twitter: @KarboCo

Julie Karbo, Founder & CEO

With Karbo Communications you get the industry’s top digital PR veterans and rising stars working with you every day to deliver on business objectives, whether it’s developing positioning that speaks to your competitive strengths, placing your company in top media, engaging an active social media base, creating viral videos, or writing influential content. We’ve ushered in technologies such as the cloud, the IoT, social media and communities, big data, mobile apps, security, networking, video and wearable technology.

Karbo staffers

Karbo Com manages PR for The Internet of Things World Conference 2016.

The Karbo Com team creates award-winning programs for companies at all stages of maturity, from stealth startups that seek a market-changing launch, to established companies that want to move to the next level of leadership and growth. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools.

We’ve worked extensively with B2B and consumer tech companies, including eBay Advertising, Logitech, TDK, Apple, The Internet of Things World Conference, Equinix, RTI, Cisco, Defense.Net, Oracle, Nexenta, Peribit Networks and Intel. Karbo Communications delivers communications programs that help increase revenues, industry-leading stature, partners and funding.


LOIS PAUL AND PARTNERS

One Beacon Street, 2nd Floor
Boston, MA 02108
617/986-5700

828 W. 6th Street, Suite 103
Austin, TX 78703
512/638-5300
www.lpp.com
Twitter ID: @LPP_PR
www.linkedin.com/company/9273
Facebook.com/LoisPaulandPartners

Melissa Zipin, Executive Vice President, Healthcare and Managing Director
Don Jennings, Sr. VP, Technology
Philip Moore, CFO
Christine Simeone, Exec. VP
Anastasia Efstratios and Travis Small, VPs

Lois Paul and Partners is a strategic communications agency for the technology and healthcare industries.

We are hands-on consultants, creating content and building relationships to shape conversations with influencers through traditional and digital channels.

Lois Paul staffers

Another successful company outing with the LPP team!

With a strong background in technology, LPP was founded in 1986 with the mission to help translate complex technology into easy to understand terms to serve the needs of clients and the media. Over the last 30 years, we have maintained this fundamental focus as we have expanded our practice beyond technology to include healthcare and health technology, and have grown as an agency with staff in Boston, MA and Austin, TX.

Throughout our history, LPP has worked with the latest, most advanced technologies, services and corporations that span cloud, embedded, IoT, fintech and online payments, health tech, industrial, networking, security, semiconductors and many more. LPP professionals are practiced in shaping complex subject matter into high interest stories and in developing innovators into the next opinion and thought leaders.

With LPP, you can expect to find energy, intelligence and dedication you won’t find anywhere else.


MARKETING MAVEN

135 East 57th Street, 4th Floor
New York, NY 10022
212/967-5510
www.MarketingMavenPR.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President
lindsey@marketingmavenpr.com
Natalie Rucker, VP of Business Development
natalie@marketingmavenpr.com
John Krisiukenas, Managing Director, NY
johnk@marketingmavenpr.com

Marketing Maven combines traditional media relations and cutting-edge digital strategies for consumer technology clients. This fusion of online and offline marketing helps our team develop product launch campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with their key influencers and adapting to emerging trends, we produce award-winning campaigns.

Marketing Maven’s Kristyn Fryrear provides feedback in a media training
session for a consumer tech CEO.

From national app launches to children’s software or mobile charging devices, Marketing Maven executes worldwide PR stunts, national media tours, integrated influencer campaigns and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and sales conversions.


MERRITT GROUP

8251 Greensboro Dr., Suite 600
McLean, VA 22102
703/390-1500
Fax: 703/860-2080
info@merrittgrp.com
www.merrittgrp.com

220 Montgomery St., Suite 640, San Francisco, CA 94104
415/247-1660

Alisa Valudes Whyte, Sr. Partner & CEO
Thomas Rice, Jayson Schkloven and John Conrad, Exec. VPs & Partners
Shahed Ahmed, Senior VP & Partner

Merritt Group lives at the intersection of market expertise and technical proficiency to help our clients reach their goals and dominate their markets. Our client roster includes organizations ranging from large, industry-leading enterprises to emerging, venture-backed innovators. Our philosophy starts with understanding our clients’ target audiences and markets, and leads to the development of powerful messages and creative programs that drive awareness around their innovations. We pride ourselves on delivering insightful, strategic communications approaches that help the world’s most inspiring companies get people talking and keep their audiences engaged.

We have built our business on the expertise of our people, procuring and developing the industry’s best talent. We foster innovation and experimentation that allows our employees to develop their careers and reach their fullest potential, while delivering incredible service and value to our clients throughout the process. Merritt is dedicated to fostering a culture that employees love working in, from being recognized by Washingtonian Magazine and the Washington Business Journal, to promoting health and wellness among staff and giving back to the community through programs such as its “Merry Week of Giving.”

Clients: Avizia, Databricks, DataRobot, Deloitte, DigitalGlobe, Fidelis Network Security, Gigamon, GoodData, Heritage Provider Network, Innovation Health, MACH37, MAXIMUS, Microsoft, Mobilitie, Monster, Nok Nok Labs, Particle, QlikTech, Riverbed, ServiceNow, Synchronoss, Tenable Network Security, Teradata Corporation, Unisys, Venafi.


PAN COMMUNICATIONS

255 State St., 8th Floor
Boston, MA 02109
617/502-4300
info@pancomm.com
www.pancommunications.com

Boston | San Francisco | Orlando | NYC

Philip A. Nardone, Pres. & CEO
Mark Nardone, Executive VP
Elizabeth Famiglietti, EVP, Human Resources
Rob Adler, EVP & Managing Director
Gary Torpey, EVP, Finance
Lisa Astor, Senior VP
Gene Carozza, Senior VP
Michele Frost, VP Digital

PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. A strong mid-size independent firm with offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally such as SAP, MediaMath, RSA, GreatCall, BlueCoat, Maestro Health, Quanterix, roOomy and Dyn, to name a few.

With a staff of 100+ professionals, PAN offers agility and personalized service while leveraging national and international relationships to manage large scale communications programs. The agency provides today’s modern marketers with impactful communications, influencer relations, social media and digital services across desired channels driving consistent engagement and impactful brand awareness.


PEPPERCOMM, INC.

470 Park Ave. South, 4th Fl. North
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Jacqueline Kolek & Maggie O’Neill, Partners & Managing Directors

Peppercomm is an independently owned 21-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a B2B PR agency with a focus on technology. Today, it has grown to include financial and professional services, consumer lifestyle and hospitality.

With a deep understanding of highly-regulated industries, helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial and professional services, consumer, B-to-B and multi-industry sectors. Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touchpoints.

Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business. The firm was recently ranked as one of Fortune’s 50 Best Small & Medium Companies and a 2016 Best Workplace for Women by Great Place to Work® and Fortune.

Our love of what we do combined with years of deep category experience shapes our work. We engage audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.


PETERSGROUP

7800 Shoal Creek, Ste. 100N
Austin, TX 78757
512/431-2938
info@petersgrouppr.com
www.petersgrouppr.com

Lauren Peters, CEO

Founded in Austin’s Silicon Hills, PetersGroup is an integrated communications agency with a reputation for transforming complex content into meaningful stories and sound-bites. With a strategic focus on business outcomes, our sweet spot is working with B2B technology, consumer electronics, FinTech, State/National Associations. We compliment this with a consumer focus on entertainment, arts and restaurants.
With extensive experience raising visibility in geographies worldwide, our firm helps companies outside the USA establish a brand footprint in the USA, connecting them to customers, influencers and investors.

We cut across many industries working with HR teams for large to mid-size businesses, helping exceed their recruiting goals by ensuring culture and opportunities are packaged to connect with key talent.

PetersGroup differentiates businesses and their offerings to build communities, grow revenue, strategic alliances and generate measurable, sustainable results. Through a mix of strategic counsel, planning, content and relationships, we transform perception; influence and mobilize our customers’ prospects into revenue generating advocates.


PUBLIC COMMUNICATIONS INC.

Partner in The Worldcom Public Relations Group
1 E. Wacker Drive, 24th Floor
Chicago, IL 60601
312/558-1770
lets_talk@pcipr.com
www.pcipr.com

Jill Allread, APR, CEO
Craig Pugh, President
Pamela Oettel, COO/CFO

Team members at Public Communications Inc. are passionate about crisis communications. Our newest suite of services addresses the unique challenges of cybersecurity incidents. Our offering is unique because we provide both preventive measures such as network vulnerability testing and communication planning, and response with forensic IT services and crisis communications. Clients turn to us to manage issues before they become a crisis and deal with crises when the bottom falls out. Our senior counselors work 24/7/365 to assess issues, help clients gain control, clearly communicate the facts, and work to maintain public confidence, which is often based on how the crisis was handled and communicated rather than the crisis itself.

From readiness packages with IT assessment and communications included, to strategic responses at the speed of a cybersecurity incident, our senior counselors are on call. Our cybersecurity readiness program provides you peace of mind, minimizes business disruption, increases your response speed, maintains customer confidence, improves public perception and demonstrates that you are an industry leader.

With a full suite of cyber services like internal and external penetration tests, password testing and external breach simulation, PCI’s team will help you prepare in advance for a cyber incident or help you recover swiftly. Whether you need to meet regulators’ requirements or simply value best practices for your industry to strengthen your network against cybercrime, PCI provides you the experience, expertise and capacity seldom possible for daily staff to cover and gives you the flexibility you need.

Crisis communications is at the core of our national independent agency, which boasts more than five decades of experience. More than half of our clients have stayed with us 10 years or more, with several exceeding 20-year partnerships.

We help clients manage cyber security and other crises and build their capacity to be better prepared with all their communication.

Our success grows from truly listening to, and talking with, our clients. We then create solutions and deliver quality service and results that meet or exceed our clients’ goals. Let’s talk.


RACEPOINT GLOBAL

53 State Street
Boston, MA 02109
617/624-3200
agencymarketing@racepointglobal.com
www.racepointglobal.com
Twitter: @racepointglobal
Facebook.com/racepointglobal
Instagram.com/racepointglobal

Additional offices in San Francisco, Washington, D.C., Detroit, London, Hong Kong, Beijing and Shanghai

Larry Weber, Chairman & CEO
Peter Prodromou, President
Dan Carter, EVP, Managing Director, North America
Andrew Laxton, EVP, Managing Dir., Europe & Asia

If you’ve been paying attention for the past decade, you know that every marketing agency has promised a new kind of integrated solution. The only problem is, nobody has delivered ... until now.

Racepoint Global is defining what it means to be an intelligence-driven marketing agency. We deliver a new kind of accountability based on our ability to better understand your customers, their psychology and how they consume information. The key is our proprietary software, FieldFacts. It’s the industry’s best tool for identifying influencers and targeting them where they engage verbally, visually and emotionally.

Armed with this intelligence, we give our clients PR, advertising and precision-marketing campaigns that speak to the right people at the right time. Then we dare to measure performance and report how many times high-level influencers have acted on your behalf.

That’s accountability. That’s Racepoint Global. And that’s how we make you successful.


SAGE COMMUNICATIONS

1651 Old Meadow Road, Suite 500
McLean, VA 22102
703/748-0300
info@aboutsage.com
www.aboutsage.com

Larry Rosenfeld, Co-Founder & CEO
David Gorodetski, Co-Founder, COO, and Exec. Creative Director

At Sage Communications we employ our ability for crafting stories to inform, educate, entice and shape perceptions across a wide variety of industries. We aim to cultivate relationships and motivate action, with a focus on implementing two–way communication between our clients and their consumers.

We approach business by seamlessly integrating public relations, advertising, marketing, event and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions. Through the extensive knowledge of our team, we’re able to design the most authentic and unique strategies to successfully achieve our clients’ business goals. Our proactive efforts and determination allow us to provide our services in the most cost-effective manner while maintaining accountability to our clients.

Within technology communications, the opportunities are infinite — and we don’t stop after our initial success. Instead, we continue to challenge ourselves and push the boundaries to enable our clients to develop groundbreaking programs that reap significant results. At Sage, we understand how to create and deliver powerful stories that have an impact at all levels of the technology ecosystem. We generate exposure and communicate expert insights that qualify our clients to lead and influence the conversation.

From startups who are working from the ground up to international technology titans, our clients count on us to build momentum and deliver results that prompt industry leaders to pause and take notice.


SPARK

2 Bryant St., Suite 100
San Francisco, CA 94105
415/962-8200
info@sparkpr.com
www.sparkpr.com

30 West 26th Street, 4th Floor
New York, NY 10010

6550 Vallejo Street, Suite 201
Emeryville, CA 94608

Alan Soucy, CEO
Donna Burke, Co-Founder
Tony Telloni, NY General Manager
Aaron Mann, GM, Emeryville
Toby Trevarthen, Chief Narrative Officer

From startups to Fortune 1000, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through PR, integrated communications, and strategic marketing programs.
The agency’s full suite of services includes Agile Narrative™: a proprietary knowledge-design methodology; creative design and content development; programmatic distribution and paid media; and data-driven insights to measure the effectiveness of all integrated marketing services driving Narrative transformations.
Spark’s clients have included the world’s most innovative startups and industry leaders: Bloomberg, Univision, Verizon Ventures, Nasdaq, Walmart, Github, Waze, Etsy, and Skype.

Spark was honored by Business Intelligence Group as a Best Place to Work in 2016. Spark’s has won Bulldog Reporter Awards for Best New Product Launch and Best General Business Campaign in 2016.


TREVELINO/KELLER

949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722 X106 and X105
dtrevelino@trevelinokeller.com
gkeller@trevelinokeller.com
www.trevelinokeller.com
www.groovy-studios.com
www.start-opia.com

With a pedigree born from technology powerhouse, Alexander Communications and Alexander Ogilvy, Trevelino/Keller is achieving great success with its evolution as a more digitally integrated firm. Its suite of services today — public relations, digital/social marketing, demand generation and creative services, are sought after by disruptive and scaling companies.

Having successfully solidified its position as one of the preeminent technology firms in the Southeast with clients ranging from the region’s leading angel group, ATA, the new breed of incubator/co-working brands, ATV, and a diverse mix of early stage and established hardware, software, SaaS, wireless, networking, health IT, security, ecommerce, mobile applications and vertically rich technology companies, the firm competes outside the region, taking advantage of its San Francisco footprint established in late 2014. Enhancing the firm’s PR-Social capabilities is its Groovy Studios brand, made up of in-house specialists that deliver graphic design, dynamic content, brand identity and web services.

Continuing its commitment to support technology startups, the firm operates its Start-Opia platform and portal as a strategy to provide startups with gratis consulting and training. With the industry’s highest retention rate, Trevelino/Keller successfully leverages its technology practice across each of its supporting practices — financial services, franchising, lifestyle, health, environment and food & beverage, from offices in Atlanta, Charleston, SC and Orlando, FL and the Bay Area.


TWIST MKTG

Alphabeta Building
14-18 Finsbury Square,
London EC2A 1BR
United Kingdom
+44-(0) 203-808-6514
info@twistmktg.com

One Seaport Plaza, 14th Floor
New York, NY 10038
212/701-4600
info@twisktmktg.com

199 Water Street, 14th Floor
New York, NY 10038
+1 212/301-7200

Annalise Coady, President

Twist Mktg is an evidence-based marketing communications company focused on developing customized and creative solutions for our clients. Part of the W2O Group, Twist works with global brands, market leaders and innovators in the healthcare, beauty, technology, telecommunications, financial services, consumer, corporate and entertainment industries.

Insights drive our creative-led strategy and ensure we deliver the engagement programs that deliver measurable impact to our clients’ business and reputation within their communities. And our innovative approach starts with our people: building integrated teams of business and subject matter experts from diverse backgrounds empowers us to anticipate and understand what our clients need in this technology driven, ever increasing connected world.


VOLUME PUBLIC RELATIONS

6312 South Fiddlers Green Circle, Suite 400N
Greenwood Village, CO, 80111

Elizabeth Edwards, Founder and CEO

Volume is different from every agency in the US. Why? For starters, because we’re going to boil the basis for selecting your PR partner down to one simple point.

Everyone in this guide has worked with technology brands, won awards, gets media coverage, increases thought leadership, and all the important reasons why you hire an agency. They have case studies for great launches, great media results, and brands they’ve led to acquisitions. Of course Volume does too. Our last telecom client acquisition was for $230 million in ’16, and our tech client portfolio includes brands like Level(3).

But so what? We’re all pretty much the same by this measure.

The difference your decision should be based on? Which agency description engaged YOU? Which agency’s best work — describing themselves — grabbed YOU? Volume communication and strategy is all based in psychology. So you always look different. Sound different. And enjoy greater levels of success.


WCG

60 Francisco Street
San Francisco, CA 94133
415/362-5018
Fax: 415/362-5019
www.wcgworld.com
info@wcgworld.com
Blog: blog.wcgworld.com
Twitter: @WCGWorld

Jim Weiss, Founder & CEO, W2O Group
Bob Pearson, Pres., W2O Group
Aaron Strout, Pres., WCG

WCG is the largest company within W2O Group, an independent, global network of marketing, analytics and communications firms delivering integrated business solutions in the areas of innovation and growth for the world’s leading companies and brands.

Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 400 employees serving clients through a network of offices in New York, San Francisco, London, Austin, Minneapolis, Boston, Chicago, Los Angeles, San Diego, and Silicon Valley.

At the core of WCG’s culture is the concept of pragmatic disruption of the status quo. For more than a decade, WCG’s seasoned professionals have specialized in providing expertise in integrated communications and marketing focusing on cutting edge analytics & insight, content, engagement and strategy to a diverse set of clients across the healthcare, pharmaceutical, device, technology and consumer industries.


WEBER SHANDWICK

909 Third Ave.
New York, NY 10022
www.webershandwick.com

Bradford Williams, Chair, Global Technology Practice
bwilliams@webershandwick.com
415/350-7609

As more technology companies do more to engage with customers and influencers than ever before, they need a partner that can do it all: deeply understand their business, guide brand strategy, build sustainable storytelling campaigns and platforms, execute flawlessly in real time, measure and adjust.

Weber Shandwick’s Global Technology practice is uniquely qualified to deliver this kind of work because we see the whole picture. We start with a brand focus and a strategic rigor that positions clients for long-term success.

And because technology is the story the world reads, and because everyone is affected by it, we need to tell the whole story. Our approach is to look at a story from many angles so that it’s a human story, the kind people get involved in and share with each other. Along with our world-class practices that work across key industries — from automotive to cleantech to healthcare — we help bring those perspectives to bear on every engagement.

We are all techies today. Some in a big-data kind of way. Others in a look-at-my grandkids kind of way. And still others in a beat-my-competition-to-market kind of way. It’s why technology is the story everyone’s engaging with. Weber Shandwick Technology helps brands create, tell and publish the most engaging stories.


WEISS PR, INC.

1101 East 33rd Street, Suite C303
Baltimore, MD 21218
443/451-7144
info@weisspr.com
www.weisspr.com
@WeissPR

Ray Weiss, President & Co-Founder
Jessica Tiller, Executive Vice President & Co-Founder
Matthew Pugh, Vice President

Founded in 2008, Weiss PR, Inc. helps businesses and non-profit organizations reach, engage, and influence the right audiences in order to achieve their communications and business objectives.

Staffing accounts exclusively with senior-level executives who have a minimum of 10 years of public relations experience, Weiss PR has developed a strong reputation for getting positive results for its clients by using an integrated approach to communications that typically includes media and influencer relations, social media, marketing services, and issues management — all anchored by strategic communications planning.

The firm also has extensive experience in crisis communications, including strategy development and rapid response implementation for both corporations and individual executives.

While Weiss PR’s two dozen plus clients are spread across five industries in the U.S. and abroad, much of its work is concentrated in the technology space. The firm has extensive experience working with data centers; encryption and information security firms; serious gaming/simulation companies; software and applications developers; and wireless. It has also handled public relations for two award-winning technology incubators.

In spite of its rapid growth, Weiss PR has stayed true to its vision to provide clients with ideas built on strategy — not egos — from a team of senior public relations professionals who are committed to providing exceptional service, great work, and measurable results.


WISE PUBLIC RELATIONS, INC.

77 Bleecker Street, Suite C223 New York, NY 10012
212/777-3235
www.wisepublicrelations.com
www.wisepublicrelations.com/#words-from-the-wise
Twitter: @wisepr

535 Mission Street, 18th Floor
San Francisco, CA 94105
415/480-4059

Harrison Wise, Founder and CEO
John McCartney, Managing Director
Tracey Boudine, Vice President

Our mission at Wise PR is to connect with innovative clients at the intersection of media, marketing, technology and commerce and to engage with them in a manner that leaves them better off than we found them, and closer to where they aspire to be.

Wise PR's Boudine, Wise and McCartney

(L to R): Wise PR’s Boudine, Wise and McCartney.

Our seasoned staff uniquely understands how effective PR can support an organization’s revenue generating abilities as well as a successful M&A effort. We have developed successful growth and M&A strategies specifically designed to accelerate scale and market share and help client organizations secure the best, most advantageous valuations.

In fact, no one does what we do, how we do it and as consistently as we do it. We’ve been so successful at this, that the cumulative value of all the M&A events we’ve been involved in have totaled more than $3 billion.

 
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