71 Fifth Avenue, 7th Floor
New York, NY 10003
505 Sansome Street, 7th Floor
San Francisco, CA 94111
Jonathan Heit, President and Senior Partner
Allison+Partners is one of the world’s fastest growing communications firms, which has built a culture without boundaries between 18 offices on three continents. The firm is organized around seven global practices: Technology + Digital Media, Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, and Social Impact.
We are committed to a multi-disciplinary approach with accounts regularly shared across practice groups and geographies. We form our teams based upon what’s best for our clients and their business, and provide real senior counsel to every client, providing a range of services in the areas of communications, thought leadership and digital marketing.
The Technology + Digital Media practice group has enjoyed a particularly strong year with growth in both the enterprise and consumer practice. Building on a heritage of standout work for clients such as Samsung Electronics, UL and Mozilla, we have recently added global engagements for clients such as Motorola and iRobot. Our technology bench is deep, and also includes work for Pioneer, Weebly, WhatsApp among many others.
1550 Bryant St., Suite 300
San Francisco, CA 94103
45 Main St, Suite 617
Brooklyn, NY 11201
Fred Bateman, CEO and Founder
Bill Bourdon, General Manager/SF and Partner
Tyler L. Perry, General Manager/NY and Partner
Syreeta Mussante, SVP
Paula Cavagnaro, VP
Shannon Hutto, VP
Elinor Mills, VP of Content
Leah Schmerl, VP
Amanda Van Nuys, VP
Headquartered in San Francisco with offices in New York, Bateman Group was founded in 2004 with a goal of creating the technology-focused PR agency of choice for startups and established market leaders alike — a different breed of agency where content development is a core competency instead of a liability. Bateman Group is distinguished by its people-first company culture and progressive workplace policies. By assembling and retaining a stellar team of the top communications strategists in the industry, Bateman Group maintains one of the highest employee and client retention averages in the industry — turnover is typically no more than 5 percent and the average client relationship averages four years. The infinity symbol adjacent to the brand is meant to represent the interlocking nature of the agency’s relationships with both its people and partners.
Clients include: AdRoll, Animoto, App Annie, Bunchball, Clari, Code42, EchoUser, Google For Work, Google Cloud Platform, Invoca, LightSpeed Retail, Lookout, Netskope, Numerify, Ping Identity, Pure Storage, Sharethrough, Sitecore, Recyclebank, Ticketfly, Virtustream and Xamarin.
6560 Gunpark Dr., Suite C Boulder, CO 80301
Terri Douglas, Co-Founder and Principal
Ranked the leading technology PR agency in Colorado, Catapult PR helps B-2-B technology companies establish market-leading positions through strategic positioning and messaging, aggressive media and industry analyst relations, and social media and community building.
Hence the name, “Catapult.” The firm is expert at coordinating and executing high-impact company/product launches. Its work around strategic narrative development, starting with a full-day workshop, helps tech firms define and own market categories. From startups to large enterprises, Catapult has deep expertise in all major vertical markets, along with years’ long experience in application development, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms.
Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking to establish and build market-leading positions.
The Copernio team oversees a video shoot for client Raytheon at the Los Angeles County Sheriff’s Department announcing their new mobile data computer systems.
11602 Knott St., Suite D-13
Garden Grove, CA 92841
Susan van Barneveld, CEO
Copernio has been leading the public relations revolution for 55 years with its philosophy that sound business strategy merged with new technology is the key to achieving long-term client satisfaction. Our multidisciplinary approach enables us to effectively integrate broadcast and print media with innovative digital and social media initiatives for start-ups through Fortune 100 clients, which has resulted in numerous industry awards.
With a strong client base in the consumer electronics, aerospace and defense, high technology, manufacturing, healthcare and green initiatives arenas, Copernio’s clients are recognized as category leaders in their respective niches. Copernio prides itself on the long-term relationships established with the media that bring stability, continuity, perspectives and innovation to our client’s initiatives.
Copernio’s team is comprised of specialists with expertise in areas specific to our clients’ needs, products and services. With an affiliate network that spans the globe, Copernio is a rare breed of boutique agency with its balanced mix of domestic and international clients.
COOPERKATZ & COMPANY
205 Lexington Avenue, 5th Floor
New York, NY 10016
Ralph Katz, Principal
Anne Green, President, CEO
Dorothy Sonnenburg, CFO
CooperKatz & Company offers full-service public relations capabilities to a national client base. We have a 18-year track record of developing creative, high-impact, technology-focused communications programs for such clients as AWS Weatherbug, Capgemini, Carrier, Fiserv, MSN, Otis Elevator Company, Polar, Telcordia Technologies, Teliris, TowerGroup, Virgin Mobile, Windows Phone, Ziff Davis and Zipcar.
Our technology expertise covers both B2B and B2C organizations across a wide range of industry sectors. Clients leverage our award-winning team for needs including: brand positioning, media relations, industry analyst relations, social media / digital strategy and execution, editorial services, new product introductions, special events, advertising, video production, collateral materials, design and more.
CooperKatz has won numerous industry awards including “Best Agency of the Year” in our size category from The Holmes Report and “Best Places to Work in NYC” from Crain’s New York Business.
Connect with us on the web or via Facebook, Twitter, YouTube, Google+ and LinkedIn.
Director/Executive Producer Michael Bay (far right) on the China set of “Transformers: Age of Extinction,” from Paramount Pictures. IMAX has developed the world’s first fully integrated dual 65mm 4K digital large-format 3D camera, and the Coyne PR team leveraged the launch of the 3D Digital Camera in an effort to reinforce the IMAX technology story with existing fans while drawing interest from tech enthusiasts.
Photo credit: Andrew Cooper
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park, 28th Floor
New York, NY 10018
12400 Wilshire Boulevard,
Los Angeles, CA 90025
Thomas F. Coyne, CEO
John Gogarty, Executive Vice President
Brian Murphy, Vice President, Consumer Technology
Katie Seifert, Senior Account Supervisor
Coyne Public Relations has established itself as one of the leading independent full-service firms in the country, representing an impressive collection of international corporations, top national brands and first-class organizations. No agency possesses a better combination of strategic perspective, business and technology experience, unbridled creativity, and client-centered service than our nationally recognized firm.
Consumer technology PR is not just about being able to communicate a product’s features and benefits to the “tech” community. While this audience is still important, technology has become a bigger part of pop culture. An agency’s ability to effectively communicate its clients’ technology to a broader audience is paramount to any successful communications program.
At Coyne PR, the consumer technology team is adept at taking what can be complicated technologies and communicating them to key industry constituents, while at the same time communicating the innovation to a much broader consumer audience. This one-two punch is one of the reasons why many leading consumer technology organizations look to partner with Coyne.
36 West 20th St., 5th Floor
New York, NY 10011
Dorothy Crenshaw, CEO
Crenshaw Communications is 100% focused on helping technology clients reach their business goals through business and consumer communications.
We are expert at identifying, shaping, and communicating what differentiates a technology product or brand, and how to translate that difference into real customer benefits.
We offer in-depth experience in consumer and business technology products and services; marketing and ad tech; retail and etail technology; renewable energy; enterprise software; digital and mobile services; digital content/publishing; and wearable tech/therapeutics. Client experience includes successful programs for both established and emerging brands and companies, including Verizon Wireless, Silverpop/IBM, skobbler/Telenav, Purch, Exponential Interactive, Findaway World, Magzter, Retale.com, XPlenty, and ZetrOz.
The Eastwick team.
111 W Evelyn Avenue, Suite 210
Sunnyvale, CA 94086
Barbara Bates, CEO & Founder
Heather Kernahan, Executive Vice President & General Manager
Douglas A. Liddie, Executive Vice President & Chief Operating Officer
Hi, we’re Eastwick. We’re a technology-focused communications agency, and we’re here to help.
With deep Silicon Valley roots, we are geeky and breathe tech every day. We’re eager to tell the world your stories — from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer.
We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world’s biggest brands — and emerging leaders — create high-impact communications strategies.
We are tech communications. We get you. We get you noticed. We get you results.
5419 Hollywood Blvd.
Suite C 727
Los Angeles, CA 90027
Kenneth Greenberg, President
Sara Flint, Vice President
Established in 1996, Edge Communications, Inc. is an innovative all-star team of senior-level communications professionals, unified by a no-nonsense approach that builds companies, brands and reputations. Through “better thinking and relentless execution,” we express our work ethic and our core value of premium, personal service. We complement our media relations expertise with a full suite of writing services. Our clients range from startups to members of the Fortune 1000 — in technology, professional services, emerging media and consumer products.
4030 Easton Station, Suite 300
Columbus, Oh 43219
Neil Mortine, President and CEO
Dennis Brown, SVP, Technology
Julie Exner, SVP, Technology
Fahlgren Mortine “thinks wider” to bring the right mix of emerging and traditional communications to technology decision-makers at every stage of their journey. Building on a deep understanding of products and markets acquired through years of experience and primary and secondary research, our “What If?” strategic framework infuses creativity and discipline into the planning process to deliver solutions-oriented programs that create awareness, drive preference, generate leads and nurture prospects.
Named a Bulldog Reporter national Agency of the Year for the last four years, Fahlgren Mortine integrates a range of services required for success in today’s multi-channel world, including branding, media and analyst relations, media connections planning and buying, content development, social media strategy and management, advertising and digital development.
Feintuch Communications is helping Krux, a data management solutions company, to educate advertisers, marketers and publishers on the risks of third-party data collection on the web.
245 Park Ave., 39th Fl.
New York, NY 10167
Henry Feintuch, President
Tech PR has been part of our DNA for more than 30 years. Our team helps start-ups, rapidly growing firms and established enterprises to communicate about their products, services and corporate values. We do that with journalistic sensibilities and solid business experience.
Today, few companies engage in vanity PR; they engage in programs to educate their stakeholders and to engage with their customers.
Preparing to launch an exciting social media platform or beta test a breakthrough ad technology? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders why a security technology, biotech development or fintech algorithm may change the world? Is your new wind/solar technology gearing up to challenge conventional wisdom about alternative energy?
The senior-led Feintuch Communications team thrives on helping organizations to address their business communications challenges and position themselves to succeed in the marketplace. Our programs are designed to deliver business ROI; not just press clippings and status reports. We welcome the opportunity to partner with you to grow your business.
In October, Finn Partners acquired Johnson King, a leading european-based B2B technology agency. Pictured from L to R: Peter Finn, Founding Partner, Finn Partners; Chantal Bowman-Boyles, Managing Partner, Finn Partners, London; and Mike King, Founder and Chairman, Johnson King.
301 East 57th St.
New York, NY 10022
Alicia Young: 212/593-6343
Howard Solomon: 415/348-2733
LA & SF/West Coast
44 203 008 8622
Finn Partners experienced its highest growth rate ever in 2014, underscoring our position as one of the fastest growing independent communications agencies in the world. A significant part of our growth was due to the continued expansion of our technology practice area in the US and abroad. The acquisition of Johnson King, ranked as one of Europe’s leading B2B technology agencies, firmly established our technology credentials in this region, bringing new clients and staff to our London office and adding technology PR-based offices in Paris and Munich. In turn, this increased our global staff in the technology sector to more than 75 professionals. Most of our technology clients have been on board for five years or more and our firm offers the industry’s only dedicated Mobile and Telecom Communications practice area.
Technology continues to proliferate through companies of all sizes and sectors, as cloud computing, mobility, data, and security become priority elements of both business expansion and competitive advantage. Just as important as the technology itself are the end-user benefits— and how new technology adoption fuels better communication, improves performance and changes everyday lives. As an example, through our work, Facebook engagement for IEEE has exceeded levels of some of the world’s best known consumer brands—and it continues to grow.
While our technology/business media, analyst and influencer contacts are wide ranging, we pride ourselves on our comprehensive platform approach to creating provocative, breakthrough programming. We understand how to build platforms that engage both B2B and B2C channels. We are applying forward-looking digital and communications solutions under Paid, Earned, Social and Owned media channels to connect clients with influencers and propel their brands in the mainstream.
One Brook Street
Watertown, MA 02472
Phil Greenough, CEO and Founder
Jamie Parker, President
Brand storytelling makes Greenough unique. By framing the story to align market and media interests with our clients’ agendas, we drive awareness, affinity and action with all the key constituents. The difference starts with our service model: each client is assigned a seasoned, tech-savvy account leader who creates a custom plan that taps our dedicated resources in media, content and digital marketing. Nested within a client’s marketing plan, our programmatic approach ensures a creative and efficacious mix of paid, earned, shared and owned media. For earned coverage, our media group, comprised entirely of former journalists, stays singularly focused on engagement with their former colleagues. Meanwhile, the digital marketing team first actively listens and then maximizes the reach across the paid, shared and owned media. The content team continuously responds to the opportunities for owned and earned media ranging from long and short form text to graphical and moving media. This brand storytelling method is the backbone of our clients’ communications marketing programs. Our 15 years of client experience includes public and private technology companies in segments like analytics, security, mobile and enterprise IT.
27 West Athens Ave.
Ardmore, PA 19003
Greg Matusky, President
Kristin Elliott, Vice President, Business Development
Gregory FCA is an award-winning, full-service public relations firm with over 24 years of experience working with international and national technology firms, from start-ups to global corporations. Comprised of 50 professionals including former programmers and technology journalists, we understand how to translate tech speak into a business value story that results in measurable visibility and tangible lead generation. Servicing CRM, cloud-computing, enterprise technology, biotechnology, infrastructure and software applications, professional services, business and financial communications, mobile, social and e-commerce platforms, and consumer electronics in the B2B and B2C sectors, Gregory FCA provides strategic public relations, integrated digital marketing programs, lead generation campaigns, content marketing campaigns, social media campaign development, trade show support and speaking engagements, issues management, reputation management, investor relations, press tours, and media training services.
709 Panorama Drive
San Francisco, CA 94131
Heidi Groshelle, thinker, leader, doer
Based in San Francisco, the new heart of Silicon Valley, Groshelle Communications is a boutique firm that believes in rolling up our sleeves and really partnering with our clients. Over the past three decades, we have helped 200+ B2B and B2C technology startups and mid-sized companies build their brands and capture marketshare.
We are experts at securing coverage for first-of-a-kind consumer electronics, strategic enterprise software, mobile applications (Android and iOS), telecoms, and wireless innovations. In fact, we know, love and use technology — everyday — to deliver strategic and effective public relations for our global clients.
Our award winning campaigns have built international awareness of technology innovations including the first Plasma TV, The Firefly Phone, and OpenGarden, the first wireless mesh network. Others include ForgeRock, shapr.net, QuintessenceLabs, SimpleScan.com, TokBox, and Webroot.
Groshelle Communications is the US partner for Europe’s leading independent PR network, ComUnity.pro, covering 17 European countries with a unique Pay-As-You-PR approach to rolling out impactful campaigns.
Our Focus: cloud, consumer electronics, infosecurity, networking, mobile, storage, telecoms and virtualization.
Highwire PR San Francisco.
727 Sansome Street
San Francisco, CA 94111
Kathleen Gratehouse, Emily Borders, Carol Carrubba
Highwire PR is a modern high tech communications agency designed for disruptive companies. Our roots in journalism and Silicon Valley give us the drive, imagination and experience to create meaningful business results through smart communication programs.
At Highwire we hold ourselves and our partners to a very high standard, challenging each other to act creatively, embrace risk, learn from failure, celebrate success, and commit to programs that have direct business impact. The result is more than a partnership — it’s building the industry credibility and standout reputation that leads to increased sales, improved valuation, and lasting business value. Highwire maintains dedicated practice groups in enterprise, SMB, digital health, consumer and now in food and food tech. What can Highwire do for you? Check us out on Facebook.com/HighwirePR, Twitter.com/HighwirePR, Instagram.com/highwirepr, and at Highwirepr.com.
THE HOFFMAN AGENCY
325 S. First St.
San Jose, CA 95113
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.
For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, we apply a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm also conducts storytelling workshops.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow.
HORN GROUP, INC.
55 Stockton St., 4th Floor
San Francisco, CA 94108
Sabrina Horn, President & CEO
Debra Raine, Principal
Brian Sinderson, Managing Director
Michelle Sabolich, Vice President
Erica McDonald, Vice President
Eric Kim, Creative Director
Horn Group is an independent digital communications agency that combines public relations, social media and interactive services to help companies build their brand and move their businesses forward. The firm works with Fortune 500 global brands and hot emerging growth companies in technology, digital media and consumer markets.
In addition to its core Public Relations services, Red Dot is Horn Group’s new customized and cost-effective digital marketing service offering for emerging growth brands seeking expert support and direction as they build their marketing infrastructure. As one of the first PR agencies to offer digital communications services to clients, Horn Group is offering companies at various stages of growth the opportunity to take advantage of the agency’s digital marketing expertise.
Established in 1991 by Sabrina Horn with offices in San Francisco and New York, Horn Group is co-founder of the Oriella International Network.
Clients include Acxiom, adMarketplace, Digitrust, Tealium, Adara, Optimine, Aryaka, TriNet, Westcon Group and Wolters Kluwer.
The staff of Hotwire PR in Madrid at the annual company bootcamp.
16 W. 22nd Street, 12th Floor
New York, NY 10010
25 Taylor Street
San Francisco, CA 94102
Leslie Campisi, Managing Director
Rebecca Honeyman, Deputy Managing Director
Christa Conte, Associate Director
Rich Gallagher, Associate Director
Annette Leach, Associate Director
Christophe Goudy, SVP, Client Development
Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. Our communications experts work in sector practice teams to provide our clients with in-depth knowledge and experience in a number of market categories.
Our technology client lineup ranges from startups to Fortune 500 companies, spanning industries such as fintech, consumer technology, e-commerce and software.
From Sydney to San Francisco, we’re a team, with a “one office” mentality. Our international team works across our 22 locations, including the US, UK, France, Germany, Spain, Italy, Australia and New Zealand, together with affiliate partners. We bring the best of our knowledge, skills and experience to all of our clients wherever they are in the world.
(L to R): Beth Monaghan and Meg O’Leary, Principals and Co-Founders of InkHouse.
260 Charles Street
Waltham, MA 02453
Beth Monaghan, Principal & Co-Founder
Meg O’Leary, Principal & Co-Founder
InkHouse is an award-winning public relations and content marketing agency for the digital age. With offices in Waltham, Mass. and San Francisco, we boost brands and incite interest for early-stage startups, Fortune 100 enterprises, and lots of companies in between. In addition to media and analyst relations, InkHouse helps clients gain market attention through our unique content marketing practice, which includes our news bureau (consisting of former journalists) and visual communications team (consisting of filmmakers and designers) who specialize in multimedia storytelling. InkHouse’s growth sprouts from one simple truth that drives us: we’re only as good as the work we did yesterday.
19 West 44th Street, 6th Floor
New York, NY 10036
Liz Kaplow, President and CEO
For more than two decades, KAPLOW has been changing conversations through innovative storytelling that helps consumers fall in love with our clients’ brands.
We are experts at life-styling technology brands to make them relevant to a broad consumer audience. Our work with Skype over the past nine years helped transform it from a tech tool into a way for people everywhere to connect every day. Our Knext division works with young entrepreneurial brands — like Kynetic, Scribd and ItsOn — to help tell their stories so they, too, can become household names.
We have decade-long relationships with best-in-class clients like Target, CVS/Pharmacy, Avon Foundation, Timex, Unilever, Shiseido and CEW. The fully integrated programs we deliver for them — including media relations, events, social media, digital marketing and branded content — fuel consumer conversations wherever they occur.
Mid-sized and independent, KAPLOW is nimble and flexible in today’s ever-changing communications landscape.
Karbo Communications creates a wide variety of digital content for clients from the traditional to the creative, including videos.
601 Fourth Street, Suite 204
San Francisco, CA 94107
Julie Karbo, Founder & CEO
Karbo Communications is a respected and innovative digital communications and PR agency that delivers on business objectives. With Karbo Com, you don’t get bench players, you get the industry’s top marketing and PR teams working with you every day, whether it’s developing positioning, placing your company in top media, growing an active social media base, creating viral videos or writing influential content. We’ve ushered in technologies such as cloud, social, apps, enterprise applications, security, networking, gaming and wearable technology.
The Karbo Com team has worked extensively with B2B and consumer tech companies, including Apple, Digg, Chomp, Peribit Networks, Equinix, RTI, Cisco, Defense.Net, TwitVid, and Intel. When it’s make or break, you want the best. You want a team that’s seen it all, yet knows the latest and greatest trends, technologies and tools. At Karbo Com we have a track record of delivering revenues, industry leading stature, partners and funding.
Allison and David Hernandez, Co-Founders and Managing Partners at lotus823.
2-12 Corbett Way, Suite 203
Eatontown, NJ 07724
David Hernandez, Managing Partner & Co-Founder
Allison Hernandez, Managing Partner & Co-Founder
lotus823 is a PR and digital marketing agency offering a wide range of public relations, content marketing, search engine optimization, and social media services that collectively work together to help increase brand visibility both online and offline.
Combining creative genius, smart thinking and analytical acumen, our innovative communications model utilizes a cross-platform approach to create an immersive experience for brands and their publics. By building powerful connections across multiple channels, we are able to deliver engaging business solutions with measurable results.
Whether you’re developing a crowdfunding campaign, launching a new product, expanding your service offerings, or looking to increase brand awareness, our strategic combination of services allows us to develop balanced communications plans that tell unified brand stories. By removing the traditional silos and allowing the different tactics to work in harmony, our approach amplifies the reach of efforts, helping establish credibility and increase brand equity.
16 East 34th Street
New York, NY 10016
Ken Makovsky, President
Kristen Sharkey, EVP and Technology Practice Lead
Konajilo Luseni Barrasso, Group Vice President
A leading integrated communications firm, Makovsky has an award-winning, 35-year reputation for B2B and consumer client work. Our work spans the technology sector, from software and cloud computing services to enterprise IT and business consulting, infosecurity, consumer electronics, healthcare and financial technology, online media and advertising platforms as well as telecommunications. Services include brand positioning, corporate identity, thought leadership programs, traditional and digital media visibility, analyst and influencer engagement programs, social and digital media campaigns, special events such as salons and award programs, and investor relations.
Makovsky develops strategic programs that deliver business value. Whether we’re building corporate reputation or launching a product or service, whether the client is an established leader or emerging superstar, our experienced team articulates compelling messages and moves the channels of influence.
Makovsky’s commitment to client delight is exemplified through its hallmark Quality Commitment Program, utilizing a third-party auditor to monitor client satisfaction. Measurement and accountability are embedded in every program. Our competitive edge is reflected in our brand energy line: “The Power of Specialized Thinking.”
Based in New York, with an office in Washington, D.C., the firm has agency partners in more than 30 countries and 40 U.S. cities through IPREX, the second largest worldwide public relations agency partnership. Clients include WebMD, Velocity Technology Solutions, EXL Service, Stroz Friedberg, Extreme Reach, Collective, Taboola and Paycom.
Lindsey Carnett, CEO and President of Marketing Maven.
135 W. 29th Street, Suite 302
New York, NY 10001
Los Angeles Headquarters
Lindsey Carnett, CEO & President
Phil Rarick, Chief Operating Officer
Natalie Rucker, VP of Business Development
Marketing Maven combines traditional media relations and cutting-edge digital strategies for consumer technology clients. This fusion of online and offline marketing helps our team develop product launch campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with their key influencers and adapting to emerging trends, we produce award-winning campaigns.
From national app launches to children’s software, Marketing Maven executes worldwide PR stunts, national media tours, Viner engagement and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and conversions.
McGrath/Power Public Relations CEO Jon Bloom.
MCGRATH/POWER PUBLIC RELATIONS
333 West San Carlos Street
San Jose, CA 95110
Jon Bloom, CEO
Kate Walker, Partner and SVP
McGrath/Power is Silicon Valley’s most established digital communications and public relations agency. For more than 30 years, M/P has passionately worked with innovative brands, both domestically and globally, to connect with diverse audiences, create engagement and drive business outcomes in highly competitive markets. By focusing on strategy-based, multifaceted campaigns, the M/P team has launched numerous business-to-business and business-to-consumer startups, and successfully built clients into market leaders. M/P was at the forefront of the social media movement and has since made it a key component for client programs in conjunction with a tailored made combination of traditional media, analyst relations, speaking and awards, all of which are driven by our clients’ business goals. As a member of the WORLDCOM Public Relations Group and with offices in San Jose, CA and Providence, RI, M/P provides the benefits of both a global and boutique agency. For more information, please visit: www.mcgrathpower.com.
8251 Greensboro Drive
McLean, VA 22102
Alisa Valudes Whyte, Senior Partner & CEO
Merritt Group delivers strategic communications that take full advantage of the intersection of PR, media, digital, social and creative grounded in research. Our goal is to help the world’s most inspiring companies share viewpoints that get people talking and keep their audiences engaged.
Merritt Group is a nationally recognized firm specializing in modern communications in the areas of public relations, marketing (digital & interactive, social, content) and research & measurement.
While we are known for our technology expertise, our domain knowledge spans other sectors from healthcare and energy to government. Our client roster includes organizations ranging from large, industry-leading enterprises to emerging innovators.
Merritt Group has offices at the respective centers of power and technology, in Washington D.C. and in San Francisco. Some of our clients include Booz Allen Hamilton, Teradata, Tableau Software, Microsoft, Monster Government Solutions, CrowdStrike, MAXIMUS and Heritage Provider Network.
8 California St., 2nd Floor
San Francisco, CA 94111
Molly Mulloy, Executive Vice President, Technology Practice Lead, and GM of the San Francisco Office
MWW’s technology practice specializes in helping its clients truly stand out and drive markets. MWW’s technology practice is a cornerstone of the agency, with deep experience in consumer electronics and connected home, mobile/telecom, digital marketing, entertainment tech, enterprise software, health tech, and database and analytics.
From the hardware, software and content that drive our digital lifestyles today, to the devices and software that make us more efficient at work and away from it, technology brands turn to MWW to help shape and tell their story. Our creative campaigns are developed and informed with proprietary research and well-crafted insights, then launched by leveraging influencer relationships in tandem with customized paid-owned-earned media strategies.
Staying at the forefront of the fast-paced technology world and delivering even faster results for our clients is what matters most to us.
Omarketing has propelled the Tech Trailblazers awards into a global tech startup force majeure.
9 Cleaveland Road
Surbiton, Surrey, KT6 4AH
44 208 255 5225
Rose Ross, Founder and Chief Storytelling Officer
London-based Omarketing is an award-winning boutique tech PR, social media and marketing consultancy. The team is the UK partner for Europe’s leading independent PR network, ComUnity.pro, covering 17 European countries with a unique Pay-As-You-PR approach to rolling out impactful campaigns across Europe.
Omarketing specializes in the B2B and B2C tech space with in-depth experience of big data, cleantech, cloud, infosecurity, networking, mobile, storage, telecoms and virtualization. Its tech client experience includes startups, systems integrators, trade associations, awards programs and technology events as well as NASDAQ listed players.
The Omarketing team works closely with US marketing teams and their PR firms to provide a natural extension to existing programs and create bespoke programs in the UK, mainland Europe and APAC. As well as ongoing client relationships, the team excels at event focused programs making the most of major European tradeshows such as: CeBIT, FTTH Conference, Infosecurity Europe, IP EXPO Europe, Mobile World Congress, Powering the Cloud and SNW Europe.
1101 West River Pkwy., #400
Minneapolis, MN 55415
Scott Davila, Senior Vice President
Amy Fisher, Senior Director
PadillaCRT is one of the top 10 independent technology agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. We understand that cutting-edge marketing and communications for technology organizations requires a blend of technical aptitude, strategic marketing expertise and the ability to execute.
By starting with business goals and objectives, our team discovers through research and insights how best to inspire and engage our clients’ audiences to take action. Our award-winning specialties include advertising, branding and brand strategy, digital and social media, crisis/critical issues management, investor relations, media and community relations, corporate communications, market research, content marketing, lead generation, analyst relations and more.
Current clients vary in size and geographic reach, including SAP, Cologix, Rockwell Automation, Datalink, Direct Source, Tyco Retail Solutions, Restaurant Technologies, Certain and others.
As a founding member of the Worldcom Public Relations Group, our global clients have access to the local-market knowledge of our 128 partner firms in 102 cities on six continents. Worldcom technology clients include: IBM/Tivoli Systems, Mazor Surgical Technologies, Fujitsu, Flextronics, Sony Ericsson, Xerox, Verbatim, Computer Sciences Corporation (CSC), Panasonic, Travelex and others.
255 State St.
Boston, MA 02109
Philip A. Nardone, Jr., President & Founder
Mark Nardone, Executive Vice President
Elizabeth Famiglietti, Senior Vice President, Human Resources
Gene Carozza, Vice President
Lisa Astor, Vice President
Nicole Messier-Marino, Vice President
Dan Martin, Vice President
Mark Malinowski, Vice President/Group Director
PAN Communications is a public relations, content marketing, and digital agency providing technology, healthcare and consumer brands with award-winning, integrated marketing communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. We provide marketers with communications, influencer relations, social media and creative services that tell our clients’ story and extend brand equity, positively impacting their customers’ path to purchase and reinforcing connection. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617/502-4300.
470 Park Ave. South
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Peppercomm is an award-winning strategic marketing and communications firm headquartered in New York City with offices in San Francisco, Boulder and London that listens first, last and always. We pride ourselves on listening to our clients’ needs as well as the wants and needs of their various audiences. That focus on listening before engaging (or creating) inspired not only our tagline: “Listen. Engage. Repeat.” but our strategic approach.
Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touch points. From major household names to elite luxury brands, we have helped clients reposition and rebrand; launch entirely new brands and position global brands in the U.S. market; build websites and social footprints; launch content strategies; create brand experiences; drive executive visibility; prepare for and mitigate crises; engage key audiences and ultimately deliver results for our clients.
Our experience runs deep and includes work for brands such as Panasonic, Whirlpool Corporation, Steelcase, GE, Yahoo!, Honeywell, Sharp, Me.dium, MINI Cooper, Datapipe, AT&T, Tyco, Ricoh, InfoSpace and TGI Fridays, among others.
1905 N. Lamar, Ste. 201
Austin, TX 78705
Lauren Peters, Principal
Founded in Austin’s Silicon Hills, PetersGroup is an integrated communications agency with a reputation for building loyal communities, growing revenue and generating measurable, sustainable results. PetersGroup designs a mix of PR, social and digital marketing to transform market thought; influencing and mobilizing prospects to become loyal customers. Focused on business outcomes, our technology, financial services, retail and associations practice blends high touch strategies with well-orchestrated execution to establish brand value.
53 State Street
Boston, MA 02109
Additional offices in San Francisco, Washington, D.C., Detroit, London, Hong Kong, Beijing and Shanghai
Larry Weber, Chairman & CEO
Peter Prodromou, President
Dan Carter, EVP, Managing Director, North America
Cathy Pittham, EVP, Managing Director, Europe
Andrew Laxton, EVP, Managing Director, Asia
Anne Potts, EVP, Global Account Services
Racepoint Global is an award-winning integrated marketing communications agency that places brands at the intersection of influence and action. We work with start-up, emerging and Fortune 500 companies, providing stellar public relations and marketing programs. We come from blended DNA — over the years our teams have included former tech journalists, engineers and industry analysts.
The lines between business, technology and consumer-focused marketing have blurred. For the past decade we have been experiencing the “consumerization” of technology — we have seen the driving force behind product development shift from technical requirements to features and functionality that surprise and delight the user — this is true in everything from software to hardware to security. Understanding this shift and the technological and cultural trends that continue to change the market landscape is critical to our ability to develop, execute and evolve successful B2B and B2C technology campaigns.
That said, we take an aggressive approach to architecting “tech” campaigns, honing them to reach specific influencers and audiences that generic campaigns often overlook. We understand the difference between the Android developer community and the AVR developer community; we know how important it is for many tech brands to establish reach and build visibility in niche communities that drive their ecosystems. We know that combining paid, earned and owned media works for technology brands – but not the same way it does for consumer brands. We advocate for our clients and we work to build connections between them that help drive success.
ROGERS & COWAN
PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Tracy Thompson, Marketing Manager
Rogers & Cowan specializes in working with start-up and established technology and social entertainment companies whose products and services are at the intersection of technology, entertainment, digital content and brand marketing. Our team elevates clients’ from start up to global status with smart and creative strategies that deliver a wave of visibility across all channels and screens.
From game-changing app launches and disruptive platform introductions to branded web series premieres and social curation sites, we develop and execute strategic campaigns. We join forces with clients as strategic counselors at the beginning of the creative process throughout the entire development cycle. We maximize media exposure at each stage, from concept creation through launch to sustaining critical mass and momentum. We offer our clients brand positioning strategies, B2B outreach and consumer buzz for all forms of content, services, channels and devices.
Our dedicated team of specialists has in-depth knowledge and experience working with consumer electronics hardware and devices, embedded and core technologies, video game platforms and peripherals, app developers, content creators and producers, digital distribution technologies and social and digital media companies to introduce their products and services to the trade, business and entertainment communities.
Representative clients/projects have included: Rdio, Kabam, 505 Games, 3BlackDot, Sonos, Myspace, Hooked Digital Media / Haunting Melissa app, Sony Pictures Home Entertainment Digital, PBS Digital, Dolphin Digital, iam+, Kobo, Amazon Studios, Microsoft, Kinect for Xbox 360, Viggle, YooToo Social TV, IMAX, 3D Entertainment Summits, Multiscreen Summit, Game Marketing Summit, NVIDIA, Razer, Cie Studios, and Warner Bros Interactive Entertainment.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO, Ruder Finn
Rachel Spielman, Global Head of Corporate Communications, Ruder Finn
Robin Kim, VP/Managing Director of Global Technology & Innovation
Chris Knight, SVP, Global Technology, Ruder Finn
With the rise in information and communications technology, every sector is becoming a technology sector, and understanding and fully utilizing technologies has become vital to business success. Recognizing this importance, Ruder Finn’s technology practice is one of our largest global groups, growing dynamically with numerous new signature projects with leaders in the sector. Whether you’re powering the cloud, connecting people to real-time information, transforming how people communicate, or paving the way for entirely new computing models, our team of passionate storytellers is committed to helping innovative technology companies develop and tell their stories. Ruder Finn’s expertise lies in partnering with technology clients, whether they’re lesser-known startups or some of the largest multinational technology innovators, to enhance their positioning in competitive markets.
Ruder Finn has deep knowledge of the technology sector with relevant expertise in key verticals, from consumer technologies and devices to healthcare, and manufacturing to telecommunications. Ruder Finn works with some of the world’s leading technology companies to create meaningful content, including engaging visuals and videos, and dynamic stories for digital and traditional mediums that resonate with important stakeholders. This breadth of knowledge and capabilities has resulted in numerous close partnerships with C-suite and marketing executives at top technology companies to develop signature platforms to elevate their thought leadership externally.
Ruder Finn has developed expertise in business model transformation, helping companies as they convert their product portfolios toward cloud mobility apps and services. We help reposition our technology clients around their new vision, effectively communicating the transformation and its future impact across platforms and audiences, thereby strengthening the company’s reputation and position in the marketplace.
Ruder Finn is also working to create technology mindsets and build new innovation capabilities in companies in industries outside tech who increasingly realize that technology is core to their competitiveness. From consumer packaged goods to insurance companies, we’ve developed a multi-faceted offering around organizational transformation through technology. One facet of this involves ongoing digital competency-building at the executive and business-unit levels via reverse mentorship and technology-centric educational curriculums. We also focus on driving cultural change within specific organizational functions via startup partnerships and accelerated collaborative timeframes. A third and increasingly in-demand specialty involves crowd-sourcing internal innovations and developing incubation ecosystems that empower employees to not only envision, but act on, new ideas to drive revenue through technological innovation.
1651 Old Meadow Road
McLean, VA 22102
Larry Rosenfeld, Co-Founder & CEO
David Gorodetski, Co-Founder, COO, and Executive Creative Director
At Sage Communications we bring our passion to creating stories that inform, educate, persuade and shape perception to create relationships and impel action. We fully engage, applying our expertise and insight to move market conversations in meaningful ways. Our complete, integrated approach builds foundational awareness for maximum engagement and lasting results.
We provide a unique fusion of public relations, advertising, marketing, event and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions. Because of the exceptional expertise of our personnel, we can design the imaginative custom strategies to achieve our clients’ business objectives. Our agility and tenacity make us cost-effective and 100% accountable to our clients.
In technology communications, obvious opportunities are everywhere. But we don’t stop with the easy work. Instead, we continually challenge ourselves and our clients to develop programs that scale, differentiate and secure meaningful results. Sage Communications understands how to create and deliver powerful stories that have reach and appeal at all levels of the technology ecosystem. We drive exposure and communicate unique and validated perspectives that allow our clients to influence the conversations that matter.
From startups launching with a minimum viable product to tier-one technology giants, our clients rely on us to build momentum and deliver results that makes decision-makers stand up and pay attention.
800 W El Camino Real, Suite 180
Mountain View, CA 94040
349 Fifth Avenue
New York, NY 10016
Nikki Tanis, President
Robin Vaitonis, Executive Vice President
Allison Niday, Senior Vice President
Technical geniuses need marketing geniuses to bring their innovations to life, and engage customers, employees and shareholders. At Tanis Communications, we are passionate about building a powerful and positive image for each of our tech clients. Our branded methodology for brand strategy, messaging and positioning, public relations, employee, marketing, financial and executive communications, and social media services enable our tech clients to connect with their target audiences in a meaningful and powerful way.
With offices in Silicon Valley and New York City, Tanis clients benefit from our unique ability to apply budgets on what matters today, shifting priorities as needed, all from consistent senior leadership managing stories and narratives driving real business results. A recent addition to the Inc. 5000 list, and a long list of awards, our programs engage, inform, inspire and connect our clients with the constituents who matter most.
For more information visit www.taniscomm.com.
44 Montgomery, Suite 3065
San Francisco, CA 94104
Susan Thomas, CEO
Ross Perich, Vice President, Enterprise
Angela Griffo, Vice President, Infrastructure
Trainer Communications is an integrated public relations and marketing agency in the San Francisco Bay Area. Specializing in technology, the agency offers deep domain expertise across storage, information security, Big Data, telecommunications and wireless, enterprise software, networking, and consumer industries.
Trainer represents emerging and high-growth technology companies that require market recognition and visibility to meet business objectives and is the only agency that guarantees quantifiable results with its award-winning Metrics MatterTM methodology. Established in 1995, more than 300 companies have relied on Trainer for strong marketing and PR strategies and support.
The San Francisco PR and marketing agency has received several dozen national awards such as PRSA Anvils, Bulldog Awards, MarCom Awards, Iron
Sabre Awards, The Holmes Best Places to Work award (twice!) and dozens of video and animation production awards. For more information, visit trainercomm.com.
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
Dean Trevelino and Genna Keller, Principals
At a tipping point in the agency’s 11-year run, Trevelino/Keller evolves its integrated positioning to a Reputation Marketing approach with services in brand, public relations, social media and digital marketing. Trevelino/Keller believes the role of public relations in generating reputation-rich content remains paramount, but it’s the integration of that content and third-party attribution across social and digital marketing strategies that will drive differentiation and ROI.
Having successfully solidified its position as one of the pre-eminent technology firms in the Southeast with clients ranging from the region’s leading angel group, ATA as well as one of the more progressive incubators, ATV, the firm is well positioned to establish a footprint in the Bay Area. Its rich history with Silicon Valley based brands in hardware, software, SaaS, wireless, networking, security, ecommerce, mobile applications and vertically rich technology, offers companies a West Coast understanding with a Coast to Coast footprint and East Coast pricing.
Its launch of Start-Opia, the firm’s startup portal designed to bring start-ups, capitalists, service firms and institutions together in a social, mapping and content-based environment, will evolve from a regional to national platform in 2015.
With one of the industry’s highest retention rates, Trevelino/Keller successfully leverages its technology practice across each of its supporting practices — technology, corporate, lifestyle, health, greenworks and food & beverage, from offices in Atlanta, Charleston, SC and Orlando, FL and the Bay Area.
333 Seventh Avenue
New York, NY 10001
Lloyd P. Trufelman, President
Since 1990 Trylon SMR has been an innovator in developing and implementing successful strategic media relations campaigns specifically for clients in the technology, media, telecom and related industries, utilizing a wide portfolio of integrated new, social, digital and mainstream media strategies. Trylon SMR develops and implements individually designed, cost-effective communications campaigns based on precise strategic planning and tactical execution that consistently produce tangible results. The agency’s process is based on a proprietary “reverse reporting” model. Trylon SMR serves domestic and international clients from its headquarters in New York City, leveraging its knowledge of, and relationships with, top national, consumer, business and trade media/blogs, all without strict billable hours or long term contracts.
117 S. 8th Street
Tacoma, WA 98402
Rachel Berry, Partner
Breakthrough ideas get breakout attention. That’s what Voxus achieves for technology and healthcare clients, using creative services, public and media relations, digital and social media.
We deliver effective communications programs for emerging and growing businesses ranging from startups to global organizations. By working hard to establish close ties with client marketing and communication teams, we deliver measurable value and achieve objectives on time and on budget. Our broad industry experience includes consumer technology, telecommunications, enterprise hardware and software, mobile devices, life sciences and healthcare, network security and management, web services, data storage and clean/green tech, to name a few.
Social or traditional media, outreach or launch, B2B or B2C, we conceive, write, design, develop and support the required elements to achieve your unique communications program’s success.
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Founder and CEO, W2O Group
Bob Pearson, President, W2O Group
Diane Weiser, Practice Leader- Healthcare, W2O Group
WCG is the largest company of W2O Group, a global independent network of marketing, analytics and communications firms that delivers integrated business solutions in the areas of innovation and growth for the world’s leading companies and brands.
Established in 2001 by Jim Weiss, a 25-year veteran in healthcare communications, the agency has grown to over 400 employees serving clients through a network of offices in Austin, Boston, Chicago, London, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Silicon Valley.
At the core of WCG’s culture is the concept of the “un-agency,” where diverse voices generate real discourse, leading to bold ideas that pragmatically disrupt the status quo. For more than a decade, WCG’s seasoned professionals have specialized in providing expert research analytics and measurement, content, engagement and strategy to a diverse set of clients across the consumer, corporate, technology, healthcare and pharmaceutical industries. For more information, please visit wcgworld.com.
909 3rd Avenue
New York, NY 10022
Bradford Williams, President, North America Technology Practice
With the marketing world as complex as it is, clients are looking for partners who can do it all: help guide brand strategy, create engagement campaigns, execute flawlessly in real time, measure and adjust.
Weber Shandwick’s technology practice is uniquely qualified to deliver this kind of work because we see the whole picture. We start with a brand focus and a strategic rigor that positions clients for long-term success.
And because technology is the story the world reads, and because everyone is affected by it, we need to tell the whole story. Our approach is to look at a story from many angles so that it’s a human story, the kind people get involved in and share with each other. Along with our world-class practices that work across key industries — from automotive to cleantech to healthcare — we help bring those perspectives to bear on every engagement.
We have also developed unique apps that help us tell the whole story: Rave for a new world of product reviews, Lead Media Tech for engaging influential media around the world, and Mediaco for turning brands into publishers.
We are all techies today. Some in a big-data kind of way. Others in a look-at-my-grandkids kind of way. And still others in a beat-my-competition-to-market kind of way. It’s why technology is the story everyone’s engaging with. Weber Shandwick Technology helps brands create, tell and publish the most engaging stories.
Harrison Wise, Founder & President of Wise Public Relations, Inc.
WISE PUBLIC RELATIONS
77 Bleecker Street, Suite C2-23
New York, NY 10012
25 Taylor Street, Suite 509
San Francisco, CA 94102
Harrison Wise, Founder & President
John McCartney, Managing Director, SF
Wise Public Relations has been instrumental in positioning clients from pre-launch through their acquisitions by industry leaders such as Google, Twitter and Facebook in deals totaling more than $1 billion. We also represent a number of organizations named to the 2014 Inc. 500 list of the nation’s fastest-growing private companies.
Wise Public Relations approach is predicated around developing “Rolling Thunder” strategies that effectively and consistently convey and amplify the stories of the disruptors, big thinkers, innovators, game changers, influencers and problem solvers that are pushing the boundaries of the industries that they serve.
This approach has allowed us to create meaningful experiences around our clients people, products and services, that are complimented by meaningful relationships with their target audiences resulting in quantifiable, long-term success for our client organizations.
Our clients have all made the “Wise” choice. Shouldn’t you?
ZAPWATER COMMUNICATIONS INC.
118 N. Peoria, 4th Floor
Chicago IL 60607
11601 Wilshire Blvd., Suite 500
Los Angeles CA 90025
David Zapata, President
Mayra Bacik, CFO & Partner
Jenn Lake, Vice President
Nora Sarrawi, Vice President, Los Angeles
Zapwater Communications is an award-winning boutique public relations and social media agency with offices in Chicago and Los Angeles.
We are committed to delivering award-winning public relations services and executing innovative campaign strategies that achieve direct and measurable results toward our client’s overall objectives.
Our work has earned recognition and awards from some of the public relations industry’s most respected associations and publications including HSMAI, Bulldog Reporter, The Holmes Report, PRSA and The Publicity Club of Chicago.
The Holmes Report named one of Zapwater’s campaigns Best Campaign for a Web-based business in its annual Gold SABRE awards. The publication also said, “Zapwater Communications has made quite a name for itself…as a scrappy, creative publicity shop that delivers an impressive return on its clients’ objectives.”
We are dedicated to providing an unrivaled work experience that fosters creativity and recognizes quality, productivity, collaboration and enthusiasm. We are distinguished by long-standing relationships and the knowledge and determination to lead a dynamically evolving industry.