The 10Fold team striking a pose!
44 Montgomery Street
San Francisco, CA 94104
Susan Thomas, CEO
Ross Perich, Fran Lowe, and Angela Griffo, Vice Presidents
10Fold provides public relations, analyst relations and content services for B2B infrastructure companies, or what we call “deep technology” companies. By giving a voice to entrepreneurs and innovators, we create demand for solutions that change the way we work and live. Our domain specialties include Big Data, storage, information security, mobile, telecommunications, enterprise software, and networking.
10Fold customers rely on us for the market recognition and visibility required to meet business objectives, and we are proud to be the only agency that guarantees quantifiable results with its award-winning Metrics MatterTM methodology. Established in 1995, more than 300 companies have relied on 10Fold (formerly Trainer Communications). Based in San Francisco, CA, we have received several dozen national awards such as PRSA Anvils, Bulldog Awards, MarCom Awards, Iron Sabre Awards, The Holmes Best Places to Work award (twice!) and dozens of video and animation production awards. For more information, visit www.10fold.com.
336 North Main Street
Royal Oak, MI 48067
55 South Market Street,
San Jose, CA 95113
Lisa Vallee-Smith, CEO
Leah Haran, Sharon Neumann, Kristen Stippich, Sr. VPs
Keith Donovan, Amy Bryson, Joe Kilmer, Jennifer Akoma, VPs
Airfoil is an independent integrated marketing communications and public relations firm serving global technology businesses. With offices in Detroit, Silicon Valley, and New York City, as well as global partnerships in Asia, Europe and South America, Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other business sectors. The agency provides services to measure, inform and accelerate marketing communications, digital, social media and brand strategy programs for clients.
450 West 15th Street, 7th Floor
New York, NY 10011
Danielle Dunne, Managing Director
Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.
Allidura Consumer, part of the inVentiv Health Public Relations Group, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement.
In addition, we believe crisis prevention is essential in today’s 24/7, hyper-connected world, where a brand could be 140 characters, a post, or a video away from a crisis. Often, a brand’s longevity relies on the effectiveness with which it responds to online activism, which is why we developed an Issues 2.0 service. As there is no such thing as a typical crisis, nor a cookie cutter response, especially when patient lives are at stake, we believe that investing in an ounce of prevention is worth the inordinate costs and resource strains that comes when a corporation must triage a full-blown crisis. As a global healthcare agency, the world’s most iconic brands trust us to diffuse their most challenging health issues before they escalate into crises.
Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over-the-counter and beauty products, and food and beverage companies.
Bateman Group Partners, (L to R): Bill Bourdon, General Manager, SF; Fred Bateman, CEO and Founder; and Tyler L. Perry, General Manager, NY.
1550 Bryant St., Suite 450
San Francisco, CA 94103
45 Main St, Suite 617
Brooklyn, NY 11201
Fred Bateman, CEO and Founder
Bill Bourdon, General Manager, SF and Partner
Tyler L. Perry, General Manager, NY and Partner
Syreeta Mussante, Paula Cavagnaro, and Steph Johnson, SVPs
Shannon Hutto, VP
Elinor Mills, VP of Content
Headquartered in San Francisco with offices in New York City, Bateman Group was founded in 2004 with a goal of creating the technology-focused PR agency of choice for startups and established market leaders alike — a different breed of agency where content development is a core competency instead of a liability. Bateman Group is distinguished by its people-first company culture and progressive workplace policies. By assembling and retaining a stellar team of the top communications strategists in the industry, Bateman Group maintains one of the highest employee retention averages in the industry — turnover is typically no more than 8%.
Clients include: Addepar, AdRoll, Animoto, Bromium, Campaign Monitor, Castlight Health, Google For Work, Google Cloud Platform, Gusto, HackerOne, Intuit, InVision, Invoca, Lightspeed, LinkedIn, Lookout, Netskope, Numerify, Percolate, Ping Identity, Prosper Marketplace, Scale Venture Partners, Schoology, Sitecore, Sumo Logic, Tegile Systems and Virtustream.
450 West 15th Street, 6th Floor
New York, NY 10011
Jeanine O’Kane, US Managing
Jo Wunder, EU Managing Director
Biosector 2 (B2) is a global healthcare communications agency that partners with visionary clients to deliver groundbreaking programs and improve the health of people’s lives. For more than a decade, B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients.
With a dynamic and collaborative team in New York, Washington, Los Angeles, and London, B2 provides clients with global reach and fully integrated services. Biosector 2, as part of the InVentiv Health Public Relations Group, delivers unmatched perspective, creative know-how, and a truly integrated approach to communications.
At Biosector 2 our main goal is to create measurable behavior change for our clients’ most important stakeholders. Digital and social channels have become impossible to ignore for patients, doctors, providers and anyone accessing the vast landscape of health and wellness today. Biosector 2 has deep experience in traditional healthcare communications and commitment to excellence that informs our understanding of digital and social media trends and how they can be appropriately leveraged and executed for pharmaceutical companies. Our teams work closely with our in-house digital experts to monitor new technologies and trends, relevant regulatory developments (like FDA letters, or notices of violation relating to digital initiatives, etc.). Equally important, we have developed extensive experience in working with internal medical, legal and regulatory review teams to develop executable, high-impact digital and social media initiatives.
Comprehensively, our track record reflects the systematic approach we take for all of our clients’ business needs. Our dynamic, insightful approach allows us to solve today’s problems while uncovering tomorrow’s opportunities.
230 Park Ave. South
New York, NY 10003
Don Baer, Worldwide Chair & CEO
Rowan Benecke, Chair, Global Technology Practice
Every business is becoming a technology company.
Technology is no longer a function to deliver more effectively, rather a redefinition of how businesses operate. While companies have risen with a smart technology strategy, others have swiftly been brought down by technology failures. Successful businesses must have a strong technology strategy, infrastructure and communications narrative talent. Burson-Marsteller has hundreds of technology-focused communications professionals around the world who focus on the right audience—the influencers who drive decisions impact success. Our technology clients range from some of the world’s largest and most well-known technology companies to niche and innovative players.
We work with technology clients across a spectrum of communications challenges and issues, including everything from enterprise to consumer tech, from product launches to brand positioning, we work with each of our clients uncover and develop great stories and share them with your key influencers. Our work is rooted in data, drawing on a proprietary database of two million individuals, to pinpoint the clearest path to influence your audience.
Burson-Marsteller leads in understanding how to develop the right narrative, and also knowing the right audience in which it should communicate. A technology company’s narrative is critical to communicate a compelling vision of how their products and services will change and improve the world. Burson-Marsteller’s sphere of influence extends beyond strong media relationships to include customers, investors, partners, and employees, NGO’s, topical experts and regulators around the world. Coupling the story that makes the most impact, with the audiences who matter, therefore requiring a deeper understanding of the company, is true success. Being able to deploy this story across all relevant communications channels, including paid, owned, earned and social, allows our clients to reach the appropriate audiences to inform and persuade behavior.
While we excel in technology PR, we also translate the power and depth of Burson-Marsteller’s traditional capabilities in corporate positioning, executive communications, issues, crisis and stakeholder outreach to deliver customized programs for technology clients.
With the industry’s strongest global footprint and a deep expertise in complex technologies, we scale to consistently deliver outcomes for our technology clients that grow their businesses and their reputations.
IT has evolved from back office to front office to every office.
6560 Gunpark Dr., Suite C
Boulder, CO 80301
Terri Douglas, Co-Founder & Principal
Ranked the leading technology PR agency in Colorado, Catapult PR helps B-2-B technology companies establish market-leading positions through strategic positioning and messaging, aggressive media and industry analyst relations, and social media and community building.
Hence the name, “Catapult.” The firm is expert at coordinating and executing high-impact company/product launches. Its work around strategic narrative development, starting with a full-day workshop, helps tech firms define and own market categories.
From startups to large enterprises, Catapult has deep expertise in all major vertical markets, along with years’ long experience in application development, cloud, big data, commercial wireless and enterprise platforms that disrupt market norms.
Catapult’s success stems from its personal and professional service, along with partner-level account involvement and strategy. It is the preferred agency for technology companies looking to establish and build market-leading positions.
CHAMBERLAIN HEALTHCARE PR
450 West 15th Street, Suite 405
New York, NY 10011
Christie Anbar, Managing Director
Chamberlain is a healthcare public relations company serving the healthcare sector exclusively. For more than 20 years, Chamberlain has worked to redefine and shape the standards by which health information is communicated. As counselors in this complex and evolving environment, we are passionate about translating science into meaningful messages that empower and inspire our audiences to take action and make informed decisions about their health. Chamberlain’s diverse client roster represents several sectors in healthcare -— from leading Fortune 100 & 500 pharmaceutical companies, to nonprofit organizations, to biotechnology and medical organizations.
At Chamberlain, we offer a complete suite of communications services to reach target audiences through appropriate channels —fully matched to today’s technological and geographic realities.
Digital and social channels have become impossible to ignore for patients, doctors, providers and anyone accessing the vast landscape of health and wellness today. We have deep experience in traditional healthcare communications and commitment to excellence that informs our understanding of digital and social media trends and how they can be appropriately leveraged and executed for pharmaceutical companies. Our teams work closely with our in-house digital experts to monitor new technologies and trends, relevant regulatory developments (like FDA letters, or notices of violation relating to digital initiatives, etc.). Equally important, we have developed extensive experience in working with internal medical, legal and regulatory review teams to develop executable, high-impact digital and social media initiatives.
In addition to our Digital & Social Media services, we offer Brand Communications, Corporate Communications, Market Access, Traditional Media Relations, Advocacy Relations, Data Strategy and Management, Public Affairs, Message and Content Development, National and Grassroots Programming, Issues and Crisis Management. Chamberlain, as part of the inVentiv Health Public Relations Group and inVentiv Health, Inc., is part of a global communications network with 13,000 employees in 40 countries.
CHANDLER CHICCO AGENCY
450 West 15th Street, 7th Floor
New York, NY 10011
Julie Adrian, Managing Dir., US
Heather Gartman, Managing Dir., DC
Cori Hollenbach, Managing Dir., UK
Chandler Chicco Agency (CCA), as part of the inVentiv Health Public Relations Group, is a global team of healthcare communications specialists dedicated to helping clients solve their most complex challenges. Integrating an unmatched breadth of resources that enables a comprehensive, 360-degree approach, CCA serves clients that span the spectrum of healthcare from blockbusters to niche products; large pharma to emerging specialty companies; biotech to devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers.
Our communications programs are driven by the need to motivate behavioral change among stakeholders. Digital and social channels have become impossible to ignore for patients, doctors, providers and anyone accessing the vast landscape of health and wellness today. CCA has deep experience in traditional healthcare communications and commitment to excellence that informs our understanding of digital and social media trends and how they can be appropriately leveraged and executed for pharmaceutical companies. Our teams work closely with our in-house digital experts to monitor new technologies and trends, and relevant regulatory developments (like FDA letters, or notices of violation relating to digital initiatives, etc.). Equally important, we have developed extensive experience in working with internal medical, legal and regulatory review teams to develop executable, high-impact digital and social media initiatives.
CCA is fully integrated globally with operations in New York, Washington, Los Angeles, London, and Paris, and is supported by inVentiv Health, Inc., a pure-play global network spanning 45 markets. The network is truly best-in-class and, through ongoing collaboration and knowledge sharing, stays one step ahead of the local and regional social, economic and policy trends to ensure the delivery of integrated communications solutions for clients who seek global reach while demanding local relevance.
11602 Knott St., Suite D-13
Garden Grove, CA 92841
Susan van Barneveld, CEO
Copernio’s clients describe our team as nimble, creative, and effective. With more than 55 years of experience building technology brands, and an affiliate network that spans the globe, Copernio is a rare breed of boutique agency specializing in public relations, influencer marketing and social media.
Copernio prides itself on the long-term relationships established with both the media and our clients. Our personalized, creative approach enables us to effectively integrate digital, broadcast and print media with innovative influencer campaigns and social media initiatives for start-ups through Fortune 100 clients. We work with our clients to deliver results with a high ROI that relate directly to their goals — whether it is brand building, consumer sales, or other strategic business goals.
With a strong client base in the consumer electronics, aerospace and defense, high technology, manufacturing, healthcare and green initiatives arenas, Copernio’s clients are recognized as category leaders in their respective niches. Copernio’s team is comprised of specialists with expertise in areas specific to our clients’ needs, products and services.
As part of its commitment to pushing boundaries and doing things never
before done in cinema, IMAX developed its next-generation projection
and sound system featuring groundbreaking proprietary laser technology
designed for IMAX’s largest screens. The Coyne team leveraged the
launch of IMAX with laser to solidify the company’s position as a technology
powerhouse while also reinforcing its ability to deliver a unique
and completely re-imagined movie-going experience.
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park,
New York, NY 10018
12400 Wilshire Boulevard
Los Angeles, CA 90025
Brian Murphy, Vice President, Consumer Technology
Katie Seifert, Assistant VP
Coyne has established itself as one of the leading independent full-service firms in the country representing an impressive collection of international corporations, top national brands and first-class organizations. No agency possesses a better combination of strategic perspective, business and technology experience, unbridled creativity, and client-centered service than our nationally recognized firm.
Consumer technology PR is not just about being able to communicate a product’s features and benefits to the “tech” community. While this audience is still important, technology has become a bigger part of pop culture. An agency’s ability to effectively communicate its client’s technology to a broader audience is paramount to any successful communications program.
At Coyne, the consumer technology team is adept at taking what can be complicated technologies and communicating them to key industry constituents, while at the same time communicating the innovation to a much broader consumer audience. This one-two punch is one of the reasons why many leading consumer technology organizations look to partner with Coyne.
36 West 20th St., 5th Fl
New York, NY 10011
Dorothy Crenshaw, Founder
Crenshaw Communications is expert at identifying, shaping, and communicating what differentiates a technology product or brand, and how to translate that difference into real customer benefits.
We offer in-depth experience in consumer and business technology products and services; marketing and ad tech; retail and etail technology; renewable energy; enterprise software; digital and mobile services; digital content/publishing; and wearable tech/therapeutics.
In addition we have a particular expertise in early-stage businesses at the intersection of the arts, design, and technology. Successful client programs include those for both established and emerging brands and companies, including appFigures, AOL Platforms, WeTransfer, Blick Art Materials, Five Elements Robotics, Silverpop/IBM, skobbler/Telenav, ToutApp, Purch, Magzter, Retale.com, data company XPlenty, and wearable technology startup ZetrOz.
The Eastwick team at their 2015 summer offsite meeting.
211 Sutter Street, Floor 3
San Francisco, CA 94108
Barbara Bates, CEO & Founder
Heather Kernahan, President
Douglas A. Liddie, Executive Vice President & Chief Operating Officer
Hi, we’re Eastwick. We’re a technology-focused communications agency, and we’re here to help.
With deep Silicon Valley roots, we are geeky and breathe tech every day. We’re eager to tell the world your stories — from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together analytics and insights, public relations, content and digital marketing, and creative services to help some of the world’s biggest brands — and emerging leaders — create high impact communications strategies.
We are tech communications. We get you. We get you noticed. We get you results.
4030 Easton Station, Suite 300
Columbus, Ohio 43219
Neil Mortine, President and CEO
Dennis Brown, SVP, Technology
Julie Exner, SVP, Technology
Fahlgren Mortine “thinks wider” to bring the right mix of emerging and traditional communications to technology decision-makers at every stage of their journey. Building on a deep understanding of products and markets acquired through years of experience and primary and secondary research, our “What If?” strategic framework infuses creativity and discipline into the planning process to deliver solutions-oriented programs that create awareness, drive preference, generate leads and nurture prospects.
Fahlgren Mortine integrates a range of services required for success in today’s multi-channel world, including branding, media and analyst relations, media connections planning and buying, content marketing, social media strategy and management, advertising and digital development.
Desirée Webster, marketing comms. manager, Legrand N.A., reviews its new On-Q Intuity home automation system with Richard Roher, managing
partner, Feintuch Communications at the annual CEDIA Expo.
245 Park Ave., 39th Fl.
New York, NY 10167
Henry Feintuch, President
Richard Roher, Managing Partner
Tech PR has been part of our DNA for decades. Our team helps start-ups, rapidly growing firms and established enterprises to influence markets about their products, services and corporate values. We do that with journalistic sensibilities and solid business experience.
Today, few companies engage in vanity PR; they engage in programs to educate their stakeholders, to engage with their customers and to drive business results.
Preparing to launch an exciting social media platform or beta test a breakthrough ad technology? Planning the introduction of advanced technologies for audio capture or video display? Looking to get industry analyst feedback on an enterprise mobile app? Or explain to shareholders why a security technology, biotech development or fintech algorithm may change the world? Is your new wind/solar technology gearing up to challenge conventional wisdom about alternative energy? Are you aiming to expand your marketing to a global stage?
The senior-led Feintuch Communications team, now including the Roher PR Group, thrives on helping organizations to address their business communications challenges and position themselves to succeed in the marketplace. Our programs are designed to deliver business ROI, not just press clippings and status reports. We welcome the opportunity to partner with you to grow your business.
301 East 57th St.
New York, NY 10022
Sabrina Horn, Managing Partner, US Technology Practice
646/202-9777 or 415/999-8777
Alicia Young, NY/East Coast 212/593-6343
Howard Solomon, LA & SF/West Coast
44 203 008 8622
Finn Partners experienced its highest growth rate ever in 2015, underscoring our position as one of the fastest growing independent communications agencies in the world. Our Technology Practice is now our largest, due in part to our acquisition of Horn Group, a highly respected and iconic New York and San Francisco-based tech PR firm. As part of this acquisition, Founder Sabrina Horn, joins as Managing Partner, US Technology Practice, along with her team. With a 20+ year track record, Horn Group has worked with the industry’s foremost entrepreneurs and visionaries to help build their companies and create entirely new categories in the tech sector.
With our U.S. and global reach, Finn Partners Technology practice is now 100 people and $20 million. As such, we have one of the PR industry’s largest tech practices, with strength across B2C and B2B sectors including enterprise cloud, security, storage, consumer tech/IoT, big data, supply chain, services, mobile, adtech, digital publishing, information services, and telecommunications.
Technology brings change to the way we live and work. At Finn Partners, we bring those stories to life, help people embrace that change, and move businesses forward.
One Brook Street
Watertown, MA 02472
Phil Greenough, CEO & Founder
Jamie Parker, President
Brand storytelling drives Greenough. By aligning market and media interests with our clients’ agendas, we drive awareness, affinity and action with all the key constituents. The difference starts with our service model: each client is assigned a seasoned, tech-savvy account leader who creates a data-driven plan that taps our dedicated resources in media, content and digital marketing. For earned coverage, our media group, comprised of former journalists, stays singularly focused on engagement with their former colleagues. The digital marketing team first actively listens and then maximizes the reach across paid, shared and owned media. Our content team creates material ranging from long and short form text to graphical and moving media. This integrated brand storytelling method is the backbone of our clients’ communications. Our 16 years of client experience includes public and private technology companies in segments like analytics, security, mobile and enterprise IT.
27 West Athens Ave.
Ardmore, PA 19003
Greg Matusky, President
Mike Lizun, SVP,Technology PR
Jacob Tulsky, Business Development Manager
You have a product or service that’s unlike anything else available. You’re doing what seemed impossible even a few years ago, shifting the ground of your industry. But your story has yet to be told on a larger stage.
You want to tell the world about the work you’re doing, want to earn new business through media coverage and content marketing, want to be the buzz of every conference you attend, but haven’t seen success on that level just yet.
Gregory FCA’s technology PR specialists are here to help. A nationally ranked, full-service public relations firm with 50 professionals, Gregory FCA has spent the last 25 years helping companies tell their stories and drive new business through media relations, content marketing, social media, and event strategy.
We work with startups crowdfunding their first device and global enterprises making the world run smoothly and efficiently. Whether you’re advancing consumer tech in smart homes, wearables, or connected devices; pushing the limits of materials science; disrupting the status quo in fintech; or scaling to meet the needs of the enterprise, you’re changing the world. Gregory FCA will make sure the world knows it.
709 Panorama Drive
San Francisco, CA 94131
Heidi Groshelle, Founder & Principal
Groshelle Communications specializes in launching innovative, disruptive consumer electronics and enterprise technologies into the U.S. marketplace for companies based in the Silicon Valley, across the U.S., in Asia, and in Europe.
Since 1995, we have helped executives at over 200 startups and established technology businesses shape their company’s public reputation, build relationships and get published.
Based in San Francisco, we deliver strategic and effective public relations, content creation, and social media services.
21st Century communications are about sharing knowledge, building community, and engaging with customers and influencers. Our senior team ignites industry buzz and fans those flames to keep startups and mid-size companies top of mind.
Awards: Bronze Bulldog Award Winner for Best Consumer Product Launch; Bronze PRSA Commendation for Best Consumer Product Launch; Stevie Award Winner for Best Marketing Organization; Silver Magellan Award Winner, Top 50 Communications Campaign; Silver Communicator Awards, Best PR Program.
THE HOFFMAN AGENCY
325 S. First St.
San Jose, CA 95113
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.
For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, we apply a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm also conducts storytelling workshops.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based on their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow.
Hotwire General Managers David Bailey and Rebecca Honeyman, as well as Group CEO Brendon Craigie, take a short break between client
16 W. 22nd Street, 12th Floor
New York, NY 10010
535 Mission St., Suite 1756
San Francisco, CA 94105
Brendon Craigie, Group CEO
David Bailey, EVP, GM San Francisco
Rebecca Honeyman, SVP, GM New York
Laura Macdonald, VP, San Francisco
Matt Krebsbach, VP San Francisco
Christa Conte, VP, New York
Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. Our communications experts work in sector practice teams to provide our clients with in-depth knowledge and experience in a number of market categories. Our technology client line-up ranges from start-ups to Fortune 500 companies, spanning industries such as fintech, consumer technology, e-commerce and software.
From Sydney to San Francisco, we’re a team, with a “one office” mentality. Our international team works across our 22 locations, including the US, UK, France, Germany, Spain, Italy, Australia and New Zealand, together with affiliate partners. We bring the best of our knowledge, skills and experience to all of our clients wherever they are in the world. Hotwire’s clients around the globe include GoPro, Redbull, Indeed, MapR, Workday, WorldRemit, Cisco, Mozilla, Pensco, Inrix, Thales, Nikon, Logitech, Telefonica, Qualcomm and Shazam.
685 Third Avenue, 2nd Floor
New York, NY 10017
Thomas M. Ryan, CEO, Co-Founder
Don Duffy, President
Established in 1998 and privately-held, ICR partners with companies to develop strategic communications programs that achieve business goals, manage risk, and enhance the value of the enterprise. The firm’s pairing of capital markets veterans and senior communications professionals provides a highly-differentiated offering, one that continues to serve as the foundation for significant growth.
Today, ICR has approximately 500 clients across 20 industries and is one of the largest independent agencies in North America. The firm maintains offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.
In 2014, ICR once again saw double digit revenue growth driven by new client wins including Weibo, La Quinta Holdings, Freshpet, Rubicon Project, Extended Stay, AltheaDx and Paramount Group, among others. In January of 2015, ICR hosted the 17th Annual ICR XChange, the firm’s annual investor conference, which drew more than 150 private and public company management teams and over 2,000 attendees.
19 West 44th Street, 6th Floor
New York, NY 10036
Liz Kaplow, President and CEO
For more than two decades, KAPLOW has been changing conversations through innovative storytelling that helps consumers fall in love with our clients’ brands.
We are experts at life-styling technology brands to make them relevant to a broad consumer audience. Our work with Skype over the past nine years helped transform it from a tech tool into a way for people everywhere to connect every day. Our Knext division works with innovative disrupter brands to help tell their stories so they, too, can become household names.
We have long-standing relationships with best-in-class clients including Target, CVS/Pharmacy, Avon Foundation, Shiseido and CEW. In the past year, we have brought on a number of blue chip brands including Vitamin Shoppe and The Children’s Place in retail, Alouette cheese and the Franciacorta wine region in food and beverage, two major financial institutions as well as online disrupters Nextdoor and James Allen. The fully integrated programs we deliver for our clients — including media relations, events, social media, digital marketing, branded content, listening studies and brand voice development — fuel consumer conversations wherever they occur.
Mid-sized and independent, KAPLOW is nimble and flexible in today’s ever-changing communications landscape.
The Karbo Com Nexenta team with Pepper the robot at OpenSDx.
601 Fourth Street, Suite 204
San Francisco, CA 94107
Julie Karbo, Founder & CEO
With Karbo Communications, you don’t get bench players, you get the industry’s top digital PR veterans and rising stars working with you every day to deliver on business objectives, whether it’s developing positioning that speaks to your competitive strengths, placing your company in top media, engaging an active social media base, creating viral videos, or writing influential content. We’ve ushered in technologies such as the cloud, the IoT, social media and communities, big data, mobile apps, security, networking, video, and wearable technology.
The Karbo Comms. team creates award-winning programs for companies at all stages of maturity, from stealth startups that seek a market-changing launch, to established companies that want to move to the next level of leadership and growth. When it’s make or break, you want the best. We’ve worked with companies such as Apple, Digg, Nexenta, Sean Comb’s Revolt TV, Chomp, Peribit Networks, Equinix, RTI, Cisco, Defense.Net, Crackle, Oracle and Intel. Karbo Communications delivers communications programs that help increase revenues, industry-leading stature, partners and funding.
LPP Boston team celebrates a great year on the Boston harbor.
LOIS PAUL AND PARTNERS
One Beacon Street,
Boston, MA 02108
828 W. 6th Street,
Austin, TX 78703
Twitter ID: @LPP_PR
Lois Paul, Founder and CEO
Philip Moore, CFO
Christine Simeone, Exec. VP Melissa Zipin, Sr. Vice President, Healthcare
Don Jennings, Sr. VP, Technology
Anastasia Efstratios and Emilie Salvagio, VPs, Technology
Lois Paul and Partners is a strategic communications agency for the technology and healthcare industries. We are hands-on consultants, creating content and building relationships to shape conversations with influencers through traditional and digital channels.
With a strong background in technology focused journalism, CEO Lois Paul founded LPP in 1986 because she understood that translating complex technology into easy to understand terms was a unique skill, and one that was required to serve the needs of clients and the media. Over the last 28+ years, we have maintained this fundamental focus as we have expanded our practice beyond technology to include healthcare and health technology, and have grown as an agency, now with staff in Boston, MA and Austin, TX.
Throughout our history, LPP has worked with the latest, most advanced technologies, services and corporations that span cloud, databases, embedded, online payments, health tech, industrial, networking, security, semiconductors and many more. LPP professionals are practiced in shaping complex subject matter into high interest stories and in developing innovators into the next opinion and thought leaders. With LPP, you can expect to find energy, intelligence and dedication you won’t find anywhere else.
2-12 Corbett Way
Eatontown, NJ 07724
David Hernandez and Allison Hernandez, Managing Partners & Co-Founders
lotus823 is an award-winning integrated marketing communications agency dedicated to helping brands increase their visibility and engage their audiences through content marketing, experiential events, multicultural marketing, public relations, and social media services.
Headquartered in New Jersey, and serving B2B and B2C companies nationwide in industries spanning consumer electronics, food and beverage, health and wellness, technology, and more, lotus823 develops and executes customized marketing strategies utilizing an integrated, results-oriented approach.
Whether you’re developing a crowdfunding campaign, launching a new product, expanding your service offerings, or looking to increase brand awareness, our strategic combination of services allows us to develop balanced communications plans that tell unified brand stories. By removing the traditional silos and allowing the different tactics to work in harmony, our approach amplifies the reach of efforts, helping establish credibility and increase brand equity.
16 East 34th Street
New York, NY 10016
Ken Makovsky, President/CEO
Denise Vitola, Managing Director
Makovsky’s Technology practice has helped startup to Fortune 500 companies identify their brand, streamline their story, and gain competitive advantage over their peers, achieving thought leadership status and visibility among the most influential media and industry stakeholders through content development, media relations, strategy, digital innovation, integrated communications and research.
The team’s deep experience spans both business and consumer technology, with vertical expertise in Enterprise, Advertising, Consumer, Medical/Healthcare and Financial Technology. Our client roster represents some of the biggest brands in the industry. Our people have experience working on legacy companies such as Cisco and IBM; health tech innovators like WebMD; professional services industry leaders KPMG, Booz & Company and A.T. Kearney; ad tech disruptors like Taboola; big brand consumer tech companies such as Adidas and Netflix, and ecommerce companies including PayPal, eBay and Amazon. We’ve also made a huge impact in the middle market helping companies break into the U.S. with products, platforms and brand narratives that put their companies on the map and help them grow their bottom lines.
A full-service agency headquartered in New York, with offices in Washington, D.C., and Boston; we also offer our clients international support through IPREX, a global network of communications agencies we founded that spans across 40 U.S. cities, and in 30 countries.
Marketing Maven integrated Green River Ordinance at SXSW for launch of Kingston Technology’s 5-in-1 MobileLite Wireless.
135 East 57th Street, 4th Floor
New York, NY 10022
Los Angeles Headquarters
Lindsey Carnett, CEO & President
Natalie Rucker, VP of Business Development
John Krisiukenas, Managing Director, NY
Marketing Maven combines traditional media relations and cutting-edge digital strategies for consumer technology clients. This fusion of online and offline marketing helps our team develop product launch campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with their key influencers and adapting to emerging trends, we produce award-winning campaigns.
From national app launches to children’s software or mobile charging devices, Marketing Maven executes worldwide PR stunts, national media tours, Viner engagement and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and sales conversions.
8251 Greensboro Drive,
McLean, VA 22102
Alisa Valudes Whyte, Senior Partner & CEO
Merritt Group delivers strategic communications that take full advantage of the intersection of PR, media, digital, social and creative grounded in research. Our goal is to help the world’s most inspiring companies share viewpoints that get people talking and keep their audiences engaged.
Merritt Group is a nationally recognized firm specializing in modern communications in the areas of public relations, marketing (digital & interactive, social, content) and research & measurement.
While we are known for our technology expertise, our domain knowledge spans other sectors from healthcare and energy to government. Our client roster includes organizations ranging from large, industry-leading enterprises to emerging innovators.
Merritt Group has offices at the respective centers of power and technology, in Washington D.C. and in San Francisco. Some of our clients include Teradata, Monster Government Solutions, Workfront, Databricks, Riverbed, Innovation Health, Venafi, Heritage Provider Network, MAXIMUS and Booz Allen Hamilton.
8 California Street, 2nd Floor
San Francisco, CA 94111
Molly Mulloy, Executive Vice President, General Manager
At MWWPR, tech savvy doesn’t even begin to describe us. From the hardware and software that drive our digital lifestyles, to the content and services that we engage with and consume daily, technology brands turn to MWWPR to help shape and tell their story. Anchored in San Francisco, MWWPR’s global technology practice is comprised of diverse subject matter experts spanning the U.S. and Europe. Our team brings deep expertise in consumer electronics and connected home, mobile/telecom, digital marketing, entertainment tech, enterprise software, health tech, and database and analytics.
With capabilities that span corporate communications, consumer lifestyle marketing and public affairs for many of the world’s leading technology brands, our campaigns are developed and informed with proprietary research and well-crafted insights, then launched by leveraging influencer relationships in tandem with customized paid, owned and earned media strategies.
With an approach to communications that goes beyond the boundaries of expected thinking, we remain at the forefront of the fast-paced technology world and deliver even faster results for our clients.
1101 West River Pkwy., #400
Minneapolis, MN 55112
Scott Davila, Senior Vice President
PadillaCRT is a top 15 independent public relations and communications company. We use insightful strategies to help our clients develop deep connections with their audiences. Our 360-degree approach includes research, branding, marketing, advertising, design, digital, social, mobile, media relations, corporate and investor relations and crisis management.
PadillaCRT’s Technology Practice is wired into B2B technology and related market trends, including enterprise software and hardware, IT services and solutions, engineering, materials science and cloud computing services. Our technology teams work with clients around the globe to turn their complex stories into compelling IT communications that achieve real business results.
Clients in the technology sectors include Cisco, Rockwell Automation, SAP and Tyco Retail Solutions. PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents.
255 State St.
Boston, MA 02109
Philip A. Nardone, Jr., Pres. & Founder
Mark Nardone, Executive VP
Elizabeth Famiglietti, Senior Vice President, Human Resources
Gene Carozza, Lisa Astor, Dan Martin, Darlene Doyle, Lauren Arnold, and Tim Monroe, VPs
David Saggio, VP, PANdigital
PAN Communications is a data focused public relations, content marketing, and digital agency providing technology, healthcare and consumer tech brands with award-winning, integrated marketing communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides marketers with impactful communications, influencer relations, social media and PANdigital services that expand our client’s brand equity, positively impacting their customers’ path to purchase through consistent engagement. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617/502-4300.
470 Park Ave. South,
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Jacqueline Kolek, and Maggie O’Neill, Partner & Managing Director
Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London.
Everyone loves a good listener — and at Peppercomm, we’re always paying attention. We’re a strategic partner that listens to uncover your business objectives. Then we listen to your audiences to learn what they need and how they think. We look around corners to see what’s coming next, and help our clients creatively push boundaries while avoiding minefields and mitigating risk.
Founded in 1995 by Steve Cody and Ed Moed, Peppercomm began as a traditional PR agency and has evolved into a fully integrated firm with a focus on financial and professional services, B2B industrial and consumer lifestyle and the technology that serves them all.
Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
53 State Street
Boston, MA 02109
Additional offices in San Francisco, Washington, D.C., Detroit, London, Hong Kong, Beijing and Shanghai
Larry Weber, Chairman & CEO
Peter Prodromou, President
Dan Carter, EVP, Managing Director, North America
Andrew Laxton, EVP, Managing Director, Europe & Asia
If you’ve been paying attention for the past decade, you know that every marketing agency has promised a new kind of integrated solution. The only problem is, nobody has delivered … until now.
Racepoint Global is defining what it means to be an intelligence-driven marketing agency. We deliver a new kind of accountability based on our ability to better understand your customers, their psychology and how they consume information. The key is our proprietary software, FieldFacts. It’s the industry’s best tool for identifying influencers and targeting them where they engage verbally, visually and emotionally.
Armed with this intelligence, we give our clients PR, advertising and precision-marketing campaigns that speak to the right people at the right time. Then we dare to measure performance and report how many times high-level influencers have acted on your behalf.
That’s accountability. That’s Racepoint Global. And that’s how we make you successful.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO, Ruder Finn
Robin Kim, EVP, MD, Global Technology & Innovation, Ruder Finn
Transformation is our business, and nowhere is this competency in communications more relevant than in the technology sector. As the technology continues to advance the way we communicate, shop, work, learn and entertain, every sector is leveraging the power of a technology to advance and drive business success. Ruder Finn’s Technology practice is one of our largest global groups, with numerous signature projects with leading-edge startups and some of the largest multinational technology innovators. Whether you’re powering the cloud, digitizing entire countries, transforming how people communicate, or pioneering innovations in virtual reality, our team of passionate storytellers is committed to helping innovative technology companies stretch their influence outside of their industry. Further, we have a deep knowledge of the technology verticals that are making an impact, from consumer technologies and devices to healthcare, and manufacturing to telecommunications — to enhance their positioning in competitive markets.
Together with our full-service digital unit RFI Studios, Ruder Finn works with some of the world’s leading technology companies to create meaningful content, including engaging visuals and videos, and dynamic stories for digital and traditional mediums that resonate with important stakeholders. This breadth of knowledge and capabilities has resulted in numerous close partnerships with C-suite and marketing executives at top technology companies to develop signature platforms to elevate their thought leadership externally.
Ruder Finn also works to create technology mindsets and build new innovation capabilities in companies in industries outside tech who increasingly realize that technology is core to their competitiveness. From consumer packaged goods to healthcare and insurance companies, we’ve developed a multi-faceted offering around organizational transformation through technology. As part of this, we offer a formalized suite of services, known as RF TechTalent, that provides clients with the platforms and tools to identify, recruit, develop, and retain technology talent — no matter what industry the company is in. We also focus on driving cultural change within specific organizational functions via startup partnerships and accelerated collaborative timeframes. In addition, we provide clients with innovative technologies developed in-house, including real-time multi-market crisis training and sensory-driven interactive digital installations.
1651 Old Meadow Road,
McLean, VA 22102
Larry Rosenfeld, Co-Founder & CEO
David Gorodetski, Co-Founder, COO, and Exec. Creative Director
At Sage Communications we employ our ability for crafting stories to inform, educate, entice and shape perceptions across a wide variety of industries. We aim to cultivate relationships and motivate action, with a focus on implementing two–way communication between our clients and their consumers.
We approach business by seamlessly integrating public relations, advertising, marketing, event and interactive services to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions. Through the extensive knowledge of our team, we’re able to design the most authentic and unique strategies to successfully achieve our clients’ business goals. Our proactive efforts and determination allow us to provide our services in the most cost-effective manner while maintaining accountability to our clients.
Within technology communications, the opportunities are infinite — and we don’t stop after our initial success. Instead, we continue to challenge ourselves and push the boundaries to enable our clients to develop groundbreaking programs that reap significant results. At Sage, we understand how to create and deliver powerful stories that have an impact at all levels of the technology ecosystem. We generate exposure and communicate expert insights that qualify our clients to lead and influence the conversation.
From startups who are working from the ground up to international technology titans, our clients count on us to build momentum and deliver results that prompt industry leaders to pause and take notice.
2 Bryant St., Suite #100
San Francisco, CA 94105
30 West 26th Street, 4th Floor
New York, NY 10010
6550 Vallejo Street, Suite 201
Emeryville, CA 94608
Alan Soucy, CEO
Donna Burke, Co-Founder
Tony Telloni, NY General Manager
Aaron Mann, GM, Emeryville
Toby Trevarthen, Chief Narrative Officer
Spark is an award-winning 21st century communications and integrated marketing services agency that delivers high impact results for world-leading brands. Our approach has been influenced through partnering with over 1,000 of the world’s leading technology companies, market disrupters and brilliant entrepreneurs over the last 15 years.
Today, Spark represents global technology and consumer leaders as well as startups. We are proud to have helped a long list of companies achieve their business objectives through a wide range of marketing services, including Univision, Dropcam, Chobani, Kuaidi Dache, Verizon, Monster, Electronic Arts, Visa, Walmart, The Economist, Trulia, Flickr, Bloomberg, Nielsen, Nokia, NVIDIA, Skype and Yahoo!
We are large enough to deliver a full range of communications and digital marketing services, yet small enough to assure that every client receives senior level attention. Our deep industry knowledge is cultivated through collaborative teams with expertise in venture capital, financial tech, enterprise tech, ad and marketing tech, consumer tech, consumer lifestyle, mobile and wireless, digital entertainment, sports technology and health & wellness market segments.
Our vision is to help clients increase their market relevance through shaping narratives and transforming their brands, one conversation at a time.
949 W. Marietta St.
Atlanta, GA 30318
In response to increased market demand to establish reputation, create demand and drive acceleration, Trevelino/Keller, positioned today as a “Digital PR and Marketing Firm,” has expanded its service capabilities around four core strengths: Brand-Content, PR-Social, Creative-Web and Inbound-Outbound Marketing. Having successfully solidified its position as one of the preeminent technology firms in the Southeast with clients ranging from the region’s leading angel group, ATA, the new breed of incubator/co-working brands, ATV, and a diverse mix of early stage and established hardware, software, SaaS, wireless, networking, health IT, security, ecommerce, mobile applications and vertically rich technology companies, the firm is beginning to compete outside the region to take advantage of its San Francisco footprint established in late 2014. Enhancing the firm’s PR-Social capabilities is its Groovy Studios brand, made up of in-house specialists that deliver its content, creative, web and digital marketing capabilities. Groovy Studios serves clients in an integrated fashion as well as for specific creative executions.
Furthering its commitment to technology and startups, the firm is relaunching its Start-Opia startup portal in Q4 as a startup exchange designed to connect startups with service providers across eight core disciplines: PR, Social, Web, Brand, Legal, Coding, Accounting and Content. With one of the industry’s highest retention rates, Trevelino/Keller successfully leverages its technology practice across each of its supporting practices — technology, corporate, lifestyle, health, greenworks and food & beverage, from offices in Atlanta, Charleston, SC and Orlando, FL and the Bay Area.
VOLUME PUBLIC RELATIONS
1745 Shea Center Drive, #400
Highlands Ranch, Co 80129
Elizabeth Edwards, Founder, President & CEO
Volume Public Relations is the nation’s first and only technology PR firm to offer the guarantees of scientific precision in the practice of marketing, communication, PR and sales strategy.
Volume PR’s award-winning strategic communications firm boasts 20+ years of experience in consumer technology, B2B technology and telecommunications, and is fluent in even the most complicated of infrastructure-level technologies. The agency is known for creating more awareness, more customers, and more results for technology brands of all sizes by designing messages, strategies, and promotions perfected with the principles of cognitive and behavioral science.
Volume’s technology clients consistently enjoy rapid growth to positions on the prestigious Inc and Software 500 lists, and widespread coverage in leading technology media. When you’re ready to increase awareness, reach more customers and achieve public relations results you can measure, it’s time to add Volume Public Relations to your team.
WALKER SANDS COMMUNICATIONS
55 W. Monroe St., Suite 3925
Chicago, IL 60603
Ken Gaebler, CEO and Principal
Mike Santoro, President and Principal
In an overcrowded marketplace, you need a partner who is known as an innovator; a proactive firm with a foundation in technology, a fresh perspective on the industry and the resources to develop your brand.
Walker Sands Communications is a full-service, integrated Public Relations and Digital Marketing agency. Nearly tripling in size over the last three years has earned us three consecutive honors on the Inc. 5000. We’re built on a reputation of helping growth-conscious technology companies develop powerful and thought-provoking campaigns and stories that build a connection between the brand and the customer.
But what really sets us apart is that we share your story through a unique intersection of earned, owned and paid media to ensure that you reach your target audience with the right message, when and where it matters most. Whether your goal is to build brand awareness, compete for market share, generate leads or all of the above, our approach is crafted to deliver measurable business impact.
That’s more than a promise. It’s our philosophy and it’s why we’re the first choice for technology companies interested in a smarter and more productive way to connect with audiences in crowded marketplaces.
909 Third Ave.
New York, NY 10022
Bradford Williams, Chair, Global Technology Practice
As more technology companies do more to engage with customers and influencers than ever before, they need a partner that can do it all: deeply understand their business, guide brand strategy, build sustainable storytelling campaigns and platforms, execute flawlessly in real time, measure and adjust.
Weber Shandwick’s Global Technology practice is uniquely qualified to deliver this kind of work because we see the whole picture. We start with a brand focus and a strategic rigor that positions clients for long-term success.
And because technology is the story the world reads, and because everyone is affected by it, we need to tell the whole story. Our approach is to look at a story from many angles so that it’s a human story, the kind people get involved in and share with each other. Along with our world-class practices that work across key industries — from automotive to cleantech to healthcare — we help bring those perspectives to bear on every engagement.
We are all techies today. Some in a big-data kind of way. Others in a look-at-my grandkids kind of way. And still others in a beat-my-competition-to-market kind of way. It’s why technology is the story everyone’s engaging with. Weber Shandwick Technology helps brands create, tell and publish the most engaging stories.
WEISS PR, INC.
1101 East 33rd Street
Baltimore, MA 21218
Ray Weiss, President and Co-Founder
Jessica Tiller, Executive Vice President and Co-Founder
Matthew Pugh, Vice President
Weiss PR, Inc. helps businesses and non-profit organizations reach, engage, and influence the right audiences in order to achieve their communications and business objectives. Staffing accounts exclusively with senior-level executives who have a minimum of 10 years of public relations experience, Weiss PR has developed a strong reputation for getting positive results for its clients by using an integrated approach to communications that typically includes media and influencer relations, social media and marketing services, and issues management — all anchored by strategic communications planning.
While Weiss PR’s two dozen clients are spread across five industries in the U.S. and abroad, much of its work is concentrated in the technology space. The firm has extensive experience working with data centers; encryption and information security firms; serious gaming/simulation companies; software and applications developers; and wireless providers. It has also handled public relations for two award-winning technology incubators.
In spite of its rapid growth, Weiss PR has stayed true to its vision to provide clients with ideas built on strategy — not egos — from a team of senior public relations professionals who are committed to providing exceptional service, great work, and measurable results.
L to R): Wise PR’s Boudine, Wise and McCartney.
WISE PUBLIC RELATIONS, INC.
77 Bleecker Street, Suite C2-23
New York, NY 10012
535 Mission Street, 18th Floor
San Francisco, CA 94105
Harrison Wise, Founder & President
John McCartney, Managing Director, SF
Tracey Boudine, VP, Media Relations
PR is the art of shaping what you want prospects to know into stories journalists want to use.
With our team of veteran experts, 360º integrated marketing approach and in-depth understanding of all things media and digital, we refine and apply this art form each and every day to deliver above and beyond traditional public relations agencies ensuring that our clients receive consistent quality media exposure and campaign engagement with tangible business outcomes.
Wise Public Relations works closely with clients to develop a customer-centric approach, homing in on what really drives purchasing decisions. That way your brand and marketing resonates and truly become a route to business growth.
Wise Public Relations is the agency of record for the disruptors, big thinkers, innovators, game changers, influencers and problem solvers that are pushing the boundaries of the industries that they serve.
Our clients have all made the “Wise” choice. Shouldn’t you?