PR News & Commentary

By Steve Barnes

Any way you slice it, the tech sector had a tough year. While 78 firms appeared on our 2023 list, for 2024 that number has slid to 63. • Health Firms Post Paltry 2.6% Growth in '23 • PR Firms Post Mere 1.8% Growth in '23 • NYC PR Firms Largest Slice of O'Dwyer's Rankings

Tue., Apr. 23, 2024

By Kevin McCauley

Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.

Tue., Apr. 23, 2024

By Kelsey Campbell, Dominic Rovano

Why financial planning always plays a crucial role in every PR firm’s success.

Mon., Apr. 22, 2024

By Kevin McCauley

The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.

Mon., Apr. 22, 2024

By Kevin McCauley

Missy Edwards Strategies represents Shein Technology Group, the Los Angeles arm of the embattled Singapore-based “instant fashion” retailer.

Mon., Apr. 22, 2024

By Kevin McCauley

Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.

Mon., Apr. 22, 2024

By Dara Busch

Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms.

Mon., Apr. 22, 2024

By Steve Barnes

RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.

Mon., Apr. 22, 2024

By Steve Barnes

BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.

Fri., Apr. 19, 2024

By Kevin McCauley

Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.

Fri., Apr. 19, 2024

By Steve Barnes

Employees at U.S. companies are experiencing high levels of burnout, but managers are lagging behind when it comes to their awareness of the problem

Commentary

Fri., Apr. 19, 2024

By Kevin McCauley

The techniques deployed by OJ Simpson's defense team in the 'trial of the century' served as a harbinger for those used by Donald Trump... People worry about the politicization of medical science just as much as they fret about another pandemic, according to Edelman Trust Barometer... Book bans aren't restricted to red states as deep blue Illinois, Connecticut and Maryland challenged at least 100 titles in 2023.