Glover Park Group, Washington, D.C.. and Westhill Media Partners, New York, created the "hard liquor" ad that NBC agreed to run on "Saturday Night Live" on Dec. 15.

The TV networks have not run a liquor ad since the distilled spirits marketers put a voluntary ban in place on them five years ago.

NBC has agreed to run the Smirnoff Vodka spot promoting the use of a designated driver.

Spots have aired on smaller affiliate stations since that ban was lifted. NBC is the first of the major networks to run a hard liquor ad.

GPG was formed by Clinton/Gore veterans Joe Lockhart and Carter Eskew earlier this year, and has handled PR and ad campaigns for the AFL-CIO, the Pentagon, and MCI-Worldcom.

Westhill Media Partners, John Scanlon's old haunt, made news earlier this year when it was hired by Rev Jesse Jackson (love child) and former Sen. Bob Kerrey (Vietnam flashbacks).

Scanlon died in May.