The Philippines has awarded Burson-Marsteller an $800,000
one-year contract to restore investor confidence in the country
that has been knocked due to its own war on terror.
B-M, which has been advising Saudi Arabia, says its job is
to "enhance the sovereign credit rating and strengthen
perceptions of the international business community that the
Philippines is an attractive location for foreign direct investment."
The program includes media relations, spokesperson training
and the development of economic materials.
B-M's Richard Mintz, chair of its U.S. PA practice, coordinates
his shop's activities with Ariel Abadilla, Philippines' Charge
d'Affairs in Washington, D.C.
The Philippines has emerged as a key U.S. ally following
the Sept. 11 terror attacks on the World Trade Center and
the Pentagon.
The U.S. plans to dispatch a fleet of military helicopters
to the Philippines next month for attacks on members of the
Abu Sayyaf Muslim terror group that has links to Osama bin
Laden's Al Qaeda network.
Philippines President Gloria Arroyo has been granted millions
of dollars in American support, and her country received rifles,
mortars and military trucks from the U.S. last week.
Foreign ministers from the Philippines, Malaysia and Indonesia
are meeting today to plot a regional counter-terrorism strategy.
|