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Kevin McCauley has been an Editor at O'Dwyer's for over ten years. He can be reached at kevin@ odwyerpr.com

June 27, 2001
GRUBMAN'S WILD RIDE HURTS PR
 

Poor Lizzie Grubman. Her dream of slowing down from the party scene was cruelly dashed after what her spokesperson Howard Rubenstein calls the "horrible accident."

Adams
Defends Grubman.

Gossip columnist Cindy Adams revealed that Grubman was tired of the constant nightlife.

The 30-year-old publicist yearned to "get off the celebrity carousel," wrote Adams on July 9. She wanted to relax a little by doing corporate work.

Her alleged "hit and run" episode has been a godsend to the New York media during the slow days of summer.

The Grubman mess also is a black eye for PR.

Class warfare

The New York Daily News and the New York Post have adopted "class warfare" themes in their coverage.

The more elitist New York Times sniffs about "class divisions."

Grubman, to the tabloids, is a pampered Manhattan princess. She's hopping mad after a lowly bouncer at the Conscience Point Inn tells her to move her SUV from the fire lane.

Smith
Liz Smith enjoyed recent Grubman event.

Grubman allegedly doesn't want to deal with a "white trash" bouncer, who is a 31-year-old gym teacher. She wants a "higher authority" to tell her to move.

Lizzie, who says she accidentally put the SUV in reverse, then injures the bouncer and 15 others.

A distraught Grubman leaves the scene with friends after waiting a certain period. She gives her entertainment lawyer father a call. Allen Grubman rouses his lawyer at 2 a.m. to meet with Lizzie.

The cops arrive and Lizzie–as is her right–refuses to take a Breathalyzer test. The cops return to the scene of the accident to interview witnesses. They then determine Grubman was the driver. The cops contact Grubman lawyer, Ed Burke. He asks if it's okay to bring Lizzie to the lock-up on Sunday morning and they agree.

That's "Hamptons Justice," for you, editorialized the Post on July 11.

Both the News and Post have received heavy feedback from their Grubman coverage.

"Horror in the Hamptons" is how the News, on its website, banners its Grubman coverage.

PR's reputation is hurt by Grubman

Grubman has been portrayed in the media as one of the most powerful people in PR.

Daily News
'Class warfare'

She has been called a "PR maven," "publicity princess," "PR whiz," "PR dynamo" and "superflak."

If the so-called best and the brightest of the profession does wrong, everybody in PR gets tainted.

She is excellent at what she does. That is throwing parties, and making sure that "A-list" people show up.
Liz Smith recently gushed about an event put together by Lizzie and her partner Peggy Siegal.

She praised Lizzie Grubman/Peggy Siegal PR as a "dynamic organizing PR firm" for putting together a Time Warner party at Le Cirque for the screening of the movie "James Dean" that airs Aug. 5 on TNT.

Wrote Smith: "Is hype and promotion a bad thing? I say not when it is accompanied by high-quality product. Then the hype oils the way for something of quality to reach the public."

As the columnist sat at an elegant table "eating things she didn't even know existed while growing up in Texas," Smith decided, "I'm all for hype. At least this time!"
Adams claims Lizzie Grubman/Peggy Siegal PR has not been hurt by the Grubman incident.

Its publicists, according to Adams, have been reassuring clients that it's business as usual despite the absence of Lizzie. Grubman is facing seven counts of assault and reckless endangerment.

 

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Responses:

 

rexbuenavista@yahoo, photographer (10/24):
This whole story will have zero effect on the PR business as a whole. Lizzie Grubman's business may suffer (her biz has a slick website, by the way), but apparently the young lady has the wherewithall not only to land those big clients, but keep them. That's why she'll rebound from this episode to resume top form in her industry. The "white trash" comment is disappointing however, as snobbery is always poor form.

Ron Levy (7/13):
Response: If it's true that "everybody in PR gets tainted" if one of the "best and brightest of the profession does wrong," are all editors, doctors and clergymen also tainted if one of the best and brightest of them has a driving accident?

Do each of us Americans deserve--or do we not deserve--a presumption of innocence unless proved guilty? Do we just say those words or do we believe them and is it not just law but common sense?

Is the Bible wrong--or right--that all have sinned and come short of the glory of God?

Years ago a PR guy named Milburn McCarty was mugged and was later asked by the press how he felt about the mugger. Said McCarty: "No man is beyond redemption."

Ellen D. - N.Y. music industry rep (7/12):
It's tough to say this mess will hurt PR, but, of course, it very well could.

You're definitely right that the story is a summer godsend to the media, though. Without Gary Condit and Lizzie, our papers would be awfully blank.


 

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