Weber Shandwick Worldwide has picked up Cigna Corp.'s $1 million-plus PR account in a competitive pitch, Wendell Potter, a Cigna spokesperson, told this website.

Finalists were Hill and Knowlton, Edelman PR Worldwide, Manning, Selvage & Lee, Ruder Finn and Makovsky & Co.
Cigna wants a higher profile in the insurance market.

WSW is to showcase the Philadephia-based company's strengths in the healthcare arena.

WSW reports to Mike Fernandez, the former U.S. West and Eastman Kodak PR executive, who joined Cigna more than a year ago.

He had worked with Shandwick while at U.S. West.