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Saudi Arabia hired Burson-Marsteller for PR and to place
ads three days following the attack on the World Trade Center
and Pentagon.
The firm also will provide "issues counseling and crisis
management," services, according to the Sept. 14 agreement
signed by His Royal Highness Prince Bandar bin Sultan and
Craig Veith, chairman of B-M's media practice in Washington,
D.C.
Full-page ad from The
New York Times declares Saudi Arabia's support of
President Bush.
Click
for text of ad. |
Veith said B-M has placed ads for the Saudis in The New
York Times expressing support for the U.S. in its time
of crisis.
B-M's open-ended contract continues until either party gives
ninety day notice of its wish to terminate.
The Saudis must approve of B-M's work in advance.
They also must give approval for budgets in excess of $5,000.
Saudi Arabia, home of at least 5,000 U.S. troops and a growing
Islamic fundamentalist movement, walks a fine line in President
Bush's war on terror.
The Wall Street Journal noted on its Oct. 4 front
page that Saudi Arabia is "crucial to American strategy
against [Osama] bin Laden."
The Saudis have been reluctant to give the U.S. permission
to use bases there as staging areas for attacks on Afghanistan.
Defense Secretary Donald Rumsfeld visited with King Fahd
this week, but would only say "we are not going to be
making requests of the Saudi Arabian government."
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