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The Air Transport Assn. turned to Burson-Marsteller to develop
its issue ads in wake of the terror attacks last week.
The group is lobbying Congress for a $17.5 billion rescue
package consisting of cash and loan guarantees for the airline
industry, in wake of its collapse following last week's terror
attacks.
The airlines are said to be losing $200 million a day because
of disruption in air traffic, and the public's general unwillingness
to fly.
American Airlines, which is B-M's client, and United Airlines
each announced layoffs of 20,000 people yesterday, bringing
total industry layoffs to the 100,000 mark since the Sept.
11 attacks.
America West Chairman Doug Parker has warned that his carrier
faces bankruptcy if Congress does not approve the rescue package.
Wall Street analysts predict that Continental and US Airways
could follow suit.
The ATA, a group that represents carriers with a combined
700,000 work force.
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