Edelman PR Worldwide has been awarded the more than $1 million
Puerto Rico Tourism Co., Cathleen Johnson, head of the tourism
& lifestyle group, told this website.
PRTC had been a long-time client of WPP Group's Hill and
Knowlton unit until it was switched to sister PR firm Ogilvy
PR Worldwide in January. Ogilvy's Washington, D.C., office
had been handling industrial development work, and then added
tourism to its PR duties.
Johnson said Edelman also will be involved in issues management
and government affairs work for the island -- the Navy's use
of Vieques for target practice is a key bone of contention
between the U.S. and its commonwealth.
Johnson said Edelman vice chairmen Leslie Dach and Mike Deaver,
and D.C. general manager Jere Sullivan were members of the
firm's pitch team.
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