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July 19, 2002
LIZZIE HIRES KLORES
 

A sobbing Lizzie Grubman apologized before a throng of reporters yesterday outside a Riverhead courthouse to the "innocent people" that she backed her Mercedes SUV into more than a year ago outside a Hamptoms nightspot.

"Please tell them and please tell their families how terrible I feel. I've felt this way since this happened. I'm so sorry," said Grubman in breaking her public silence about the July 7, 2001 event.

New York tabloids slapped unflattering photos of Grubman on their front pages. The Daily News speculated the sobs were orchestrated by Grubman's PR counsel, Dan Klores Communications, as an effort to soften her image. Dan Klores and Joe DePlasco are handling the case. DePlasco said DKC was retained about two weeks ago. Grubman had turned to Howard Rubenstein, CEO of Rubenstein Assocs., immediately following her crisis, but an RA spokesperson said "we don't represent her anymore."

Grubman pleaded ‘not guilty' to the 26-count indictment related to that night at the Conscience Point club in which 16 people were injured. She faces up to eight years in jail. A trial date will be set on Aug. 16, which is the celeb PR pro's next court date.

 
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PR pro for many years (7/23):
Lizzie -- get used to eating bread and water and making collect phone calls and using the prison weight rooms.

Wise Old Man (7/22):
Our good friend in the media industry asks a few good questions, ones better asked without the obvious veil of contempt he places on this profession.

First, holding parties and getting a client on Page Six isn't PR, so I really don't see the Grubman woman as being in the same industry.

Second, the letter writer has obviously been away from the planet for the past year because he doesn't know that the creation of the Transportation Security Administration removes the airlines from the checkpoint security business. That was part of the problem before.

Alas, as with many reporters who view themselves as the next Ann Coulter, facts are meaningless little things that only get in the way.

NY PR Exec. (7/22):
There are real victims in this case. Those innocent people hit by Lizzie Grubman. Ms. Grubman's only hope is to do real prison time for at least a couple of months with true remorse and repentance to the victims. This means telling the whole truth in the case.

Washington PR pro (7/22):
Study the full front-page photo of Liz. There is not the faintest hint of a tear. Liz may be/have been great at entertainment/celebrity PR, but on this, her most important project, she is failing miserably.

PR Honcho (7/22):
Imagine if during the Tylenol crisis in the early 80s, B-M (the agency that handled the crisis) had advised J&J to "say nothing" and then a year later told the CEO to appear in front of the media begging tearfully forgiveness for all the deaths that had resulted.

The point is there's a big difference between the hack "Sweet Smell of Success" press agentry practiced by Grubman and "counselors" of her ilk and true public relations strategies and tactics employed by professionals who know what they are doing.

Boston PR Pro (7/22):
Pretty poor reflection on your PR "counselor" when one's lamentations are so obviously a sloppy PR move. She should be advised to do nothing but keep her mouth shut.

Eric in the Media Industry (7/19):
Does it really help the PR industry when a story like this comes out. It just fuels the fire that all these PR people do is spin a story and try to gloss over certain terrible situations when it appears that their clients are headed for trouble (like jail!). It is so obvious that even the media and the lawyers picked up on this type of campaign strategy. Isn't it a bad PR job when the team of PR people come up with ideas to help Lizzie only to have it backfire on them on the front page of the tabloids? Wouldn't it have looked better if Lizzie came out yesterday and said - "Listen, I have made a mistake and I am sorry. I did not speak up this last year because I had been advised not to. But I feel now it was the wrong thing to do. On top of that I am going to personally donate $50,000 to the local MADD program and will be volunteering there also."

Another "for instance." Do you really think that Michael Jackson's team of PR pros sat in a meeting and said "Let's resurrect MJ's career by starting a smear campaign against his boss"

How come we never hear about really good stories that come out of a PR crisis department, like:

American Airlines announced today that it has decided to hire its own team of security staff for all its airport terminals and has hired an inflight staff of armed security personnel to ease passenger fears. Don't you think that the extra $25 million AA would have to spend to do this would easily be recouped in this campaigns' first few months. Tell me what flyer wouldn't pay an extra small amount for an airline flight that has the BEST security in America (next to El Al)?

Crocodile tears (7/19):
My heart goes out to Lizzie. How sorry was she when she was insulting people and ramming into them? Sure she's sorry, now that she faces possibly eight years in the can.


 

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