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Oct. 9, 2002
PAKISTAN PAYS $600K
FOR MEDIA WORK
 

Pakistan is paying $50,000 a-month for media relations to Sterling International Consulting Corp., which was recently formed by Weber Shandwick alumnus Dan Pero.

SICC's Lansing, Mich.-base was among reasons why the firm got the account, Pero told this website. "Michigan has a large Muslim population," he said, "so we were able to secure a presentation." Pero said Pakistan wanted a smaller PR firm that was located in the heartland. "We have a very different perspective from those living inside the Beltway," he added.


Dan Pero

Pero is to develop a "media calendar," and roll out various themes/concepts throughout the year to create a favorable image for the country that is a vital ally in President Bush's war on terror. He is to root out negative stories, and provide the writer with "background, response and clarification," according to SICC's contract with Pakistan.

Pero is to seek out members of the Pakistani-American community who would speak out on behalf of Pakistan. Those "message surrogates" will be given talking points and media training by SICC. Pero's firm will stimulate a grassroots campaign via e-mails, letters-to-the editor, one-on-one communications and newsletters.

Pero was a managing director in the Interpublic unit's Southfield, Mich., office. He has counseled General Motors, Amway, ACDelco, and the Detroit Institute of the Arts.

Pero previously worked as VP-PA at Eckerd Corp., the drug store chain; ran former Tennessee Governor Lamar Alexander's 1996 Presidential campaign, and served as chief of staff to Michigan Governor John Engler.

 
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Ken Russo, Henderson, NV (11/8):
Mr. Pero has a tremendous job on his hands. Trying to put a presentable face to a country that increasingly is known as the "Terrorism Central" of the world and a leading nuclear proliferator to boot will be an uphill task. To an ordinary American, Pakistan evokes a picture of bearded Islamic radicals burning the U.S. flag and holding pro bin Laden rallies. The recent election of Islamic Taliban friendly hardliners has busted the "silent majority" myth as well.

All in all, a very difficult job.

Good luck Mr.Pero. I hope the Pakistanis don't make your job more difficult by enabling another 9-11!

Arthur Sheffield, Kennesaw, GA (11/5):
Pakistan needs more than just PR stunts to improve its image honestly.

1. They elected a bin Laden ally recently. Not good.

2. Their intelligence service has close ties with Islamic terrorists active in India, Kashmir and elsewhere.

3. Their country is ruled by a corrupt dictator who inveigles, obfuscates and lies all the time.

4. They transfer nukes to axis of evil members.

My suggestion - Please clean up your country, move to the 21st century and then we'll talk PR.

Until then - No dice - ally or not.

Not fooled by PR spins (10/25):
Shahrukh: The only blood that Pakistan has spilled is that of Americans, not to mention Indians, Russians, Afghans and others. See this (http://prohosters.com/pearl/) to understand. See also poster Chris' comments about how every terrorist has a Pakistan link.

As for your State Dept. figures comment, please provide a link or proof as to how the USSR or India killed Pakistanis between 1980 and 1987. If you are talking about the Afghan conflict, then see my previous post. Moreover, I don't see how India came into the picture there.

The whole world agrees that Pakistan is neck deep in terrorism, exporting it to countries as near as India and to countries as far as the USA, including Afghanistan, Russia, the CAR states, and China's Xinjiang province to name a few. Musharraf has twice gone on your TV to say (to lie) that he will stop sending terrorists into India. If this is not an admission of Pakistan's complicity, I don't know what else is. Yeah, yeah, you say they are freedom fighters. Then you will also say that Mohammed Atta and his 19 goons were holy warriors. You will also say that if we had only restrained Israel, if we had only not set up bases in Saudi, if we had only not gone to the moon, if we had only not been this rich, then those poor blokes wouldn't have had to hurt us. Look what we did!

This is what UPI hears..
http://www.upi.com/view.cfm?StoryID=20021024-124527-4670r
"... For $600,000 a year, Islamabad hopes that the Sterling International Consulting Corporation can make Americans feel warm and friendly to the country that bred and supported the Taliban, harbors al Qaeda (and possibly Osama bin Laden himself), and sold North Korea the equipment to enter the nuclear race..."

Pakistan's hostile actions towards us far far outnumber the few good things that it has done to us during the past. It has deceived us once before by posing as a ally. We shall be deceived no longer.

Indian American (10/25):
After reading some of the postings here, I'm like.. Whoa Whoa Whoa. Wait a minute here. It's Pakistan's image that has taken a beating here in the U.S., in spite of all the free positive publicity that it got from Christian Amanpour on CNN and Pamela Constable at the Washington Post.

Pakistan now has hired a PR firm to refurbish it's image sullied with the terrorist tag. Why drag India into it? Don't tell me the Indians have that kind of an influence on the American public!

Arvinder (10/25):
Pakistan needs help with PR; but at home and not in the United States.

Shahrukh (10/25):
It is ingratitude and shameless lies such as those posted here that breeds anti-Americanism in Pakistan and elsewhere.

The Soviet Union was no danger to Pakistan, all Pakistan had to do was to accept its supremacy in the region, as its neighbor India did, and it would have faced no hostility from USSR. However Pakistan did not do so, rather it stood with the U.S. and helped it become the sole superpower that it is today.

As per State Department figures, over a thousand Pakistanis were killed between 1980 and 1987 as a direct result of the Soviet Union and its client state India's terrorist acts in Pakistan. How many Americans have died for Pakistan's battles? The answer is zero. In fact America has always pulled a disappearing act when Pakistan needed help.

Dishing out money is not the help Pakistan needs (most of this money is returned by Pakistan with interest). Pakistan needs help with its security environment which has been under constant attack from the day Pakistan came into existence, and Pakistan deserves this help from America because Pakistanis have contributed with their blood to help America become the strongest power today.

Pakistan's help to the U.S. predates the Soviet invasion of Afghanistan. Pakistan has consistently followed a strong pro-western foreign policy since its independence. Pakistan joined American led security systems designed to contain Soviet communism as far back as the 1950s and 1960s, which all contributed towards American victory in the cold war.

American presidents continually take pride in America's superior moral values; let America prove them right by securing a country that has literally spilled its blood to guarantee American security and supremacy. America indeed has a moral obligation to ensure Pakistan enjoys the same security that it has helped America achieve for its self. It is time for the U.S. to honor its IOUs to Pakistan.

Sukhdev (10/24):
Why is everyone saying India is OK? Please check out the facts before spewing the Bharty Janta Party's fascist policies.

http://www.dalitstan.org/holocaust/index.html

http://www.dalitstan.org/christian/

http://indianterrorism.mybravenet.com/index.htm

Sandeep Khurana (10/24):
Here is a country:

  • Which has attacked its big neighbor 3 times (4 times if you include Kargil).
  • Realizing that it will never be able to win direct war with India it started a proxy war by training and arming terrorists in Punjab and then in Kashmir.
  • While India exports river water to Pakistan, which is the lifeline of the Pakistani economy, Pakistan exports terrorism to India.
  • While Indian politics are based on secularism, Pakistani politics are based on hatred towards India and non-Muslims.
  • When Indians were debating the issues related to their economy and were training people in computer software and biosciences and liberalizing their markets, Pakistanis were busy fostering the Taliban and bin Ladens.
  • While Muslim population in India has increased exponentially, Hindu population in Pakistan has decreased 90%.
  • India has a Muslim president, while in Pakistan it's beyond imagination to think of any Hindu even becoming a minister.
  • The Muslim language Urdu is prospering in India, while the Hindu language Hindi is dead in Pakistan.

In spite of all this, India is still willing to talk to Pakistan if they stop cross border terrorism. Is this a big thing to ask?

I don't think this useless PR exercise will achieve any result.

Chris K (10/24):
What's interesting to note is that almost every single terrorist accounted for has a Pakistani connection. And this is true right from the days of Ramzi Yousef who first bombed the WTC in 1994.

Then there is Omar Sheikh involved with Daniel Pearle's beheading.

And that Khalid Muhammed guy who the FBI says is the number 2 in Al-Qaeda. This Kuwaiti citizen of Pakistani descent was disowned by both the countries. But there is no denying the fact that he received training in Pakistan.

The 6 men of a terror cell arrested in Buffalo, NY had all been to Pakistan.

Johnny Walker Lindh went to Pakistan, had a homosexual relationship with a mullah there and then went to join the Taliban. Nothing wrong with having a homosexual relationship with the mullah but joining the Taliban???

So the bottom line is that people left to themselves in their home environs are fine and dandy. They set one foot in Pakistan and boom! they become brainwashed zombies.

This PR firm sure has one herculean task ahead and $600K is a pittance for the job.

Not fooled by PR spins (10/24):
No country does anything without its self-interests being met. The same is more than true with respect to Pakistan during it's much touted days as an American cold-war ally.

Pakistan needed us more than we needed them. It was in Pakistan's interests to pretend to be our friend in order to save itself from the USSR on the west (in Afghanistan) and India on the east. And for all the refugees that Pakistan took during the USSR war in Afghanistan, it gained a lot more than it could ask for. It gained a lot of our financial assistance, it funneled arms and ammunitions meant for the Afghan mujahideens, it funneled aid resources and money meant for Afghan refugees and it gained strategic depth after the Soviets left. So harping on, "we were your friend" shouldn't fool us anymore.

In an article titled, "On the Frontier of Apocalypse" (http://terror-threats.netfirms.com/article5.htm) Christopher Hitchens writes, "In the 1980s, Pakistan got a blank check from the U.S. to combat the Russians, and spent much of the check in building up the Taliban. Now it is getting another check and a brand-new interest-free mortgage in order to pretend that the Taliban are its enemy. It just doesn't get any better than this. I think the roots of the all-pervasive anti-Americanism spring exactly from this mendicant's-begging-bowl arrangement. Pakistanis know that they are bought and paid for, and so the way to assert pride is to spit in the face of those who have owned and used them. "

And as for the current on going war against terrorism, the less said about this front-line ally (nice name, "al-lie"), the better. In his TV address to the Pakistanis, Musharraf reminded them of Muhammed having to make truce with the Jews of Mecca until he found a more favorable time to defeat them. He said he had to do the same and thus was forced to join the front.

Next, Pakistan had no choice, especially after one of our Senators threatened to bomb it back to the stone-age.

And even after joining the war, Pakistan has only put a lot of impediments in the way. The 3 missions that Musharraf sent to supposedly negotiate a surrender with the Taliban actually discussed shoring up the Taliban defenses and retreat strategies. These missions were by ISI officials who actually created the Taliban in the first place.

For this show of sham friendship, Pakistan got its debt rescheduled, undisclosed amounts of aid money and we literally pulled it out of a debt trap.

And finally, only the army and the military dictatorship in Pakistan wants us as their friend. Why? Because it pays them by means of sophisticated defense technology (they almost got the F-16s), renewed military exercises and thus a greater hold on the people of their country.

There is no friendship here and definitely no altruism. The common man there, barring a handful of educated elites, hates us. So with a friend like this, who needs enemies?

Arnold Beichman (10/24):
Pakistan, like Saudi Arabia, needs more than just good PR. They are nuclear armed and just elected a bin Laden ally to power. First, they should bring themselves into the 21st century, then they should cull their spy agency and stop sponsoring Islamic terrorists.

Then the PR will take care of itself.

Thinker (10/24):
'Devils Advocate' is what comes to mind.

Al Goldman (10/24):
Once more Pakistan is out to fool the American public. The difference this time is that they have the help of an American PR firm.

S. Davis (10/24):
It goes to show that money talks...everyone has a price. That goes for Pakistan (our 'al-lie') and Sterling International Consulting Corp.

Chris Osborne (10/24):
Pakistan, its policies and its dictatorial and hypocritical leaders suck. Pakistan is directly responsible for 9/11 on our soil. This is the conclusion I have come to after reading newspapers worldwide.

Ahmed (10/23):
Jeff Goldman has a selective view of South Asian issues. India has an issue with all its neighbors and this is precisely the reason why Pakistan, Sri Lanka & Bangladesh have formed such a cooperative relationship.

Secondly, it is not only the Kashmir issue, were they is "militancy" or "freedom" struggles, whatever you may call it, but 12 or more states within Indian are involve in armed rebellion.

As for India being a liberal democracy, it was only this year that 2,000 Muslims were killed and Christian missionaries from Australia were burned alive.

Finally, Mr. Goldman and others state Pakistan has not been a "recent" ally of the USA. Which country was is that Gary Powell flew out of on his ill fated mission over the USSR? Which country became a staging ground for the USA's battle against the USSR in Afghanistan? Which country was it that facilitated Henry Kissenger's meeting with the Chinese? Need I go on, for those not too sure, it ISN'T INDIA.

Jeff Goldman (10/23):
To Malik Khan: The biggest problem Pakistanis have is that they start pointing fingers at India for all their woes instead of accepting the truth. I have a graduate degree in South Asian Studies. I have been following the events in South Asia for the last forty years and have visited all of the countries in that region except Bhutan and Maldives. It is easy for you to fool fellow Americans who may be unaware of the facts, not me.

Calling India as "Epicenter of Terrorism" is a big joke. India has been suffering for the last 20 years because of the cross-border terrorism by Pakistan. They have lost close to 100,000 lives, most of them civilians. Not even a single Indian has been found to be associated with Taliban or Al-Qaeda and the world knows very well what goes on in Pakistan. When Pakistan gained independence, it had large number of minorities. They have been persecuted and forcibly converted to Islam and their number dwindled to few thousands only. India has more Muslims than the population of Pakistan and their numbers have increased since 1947.

A book published in 1981, The Islamic Bomb by Steve Weissman (Time Books) http://www.amazon.com/exec/obidos/tg/detail/-/081290978X/qid=1035382315/sr=1-1/ref=sr_1_1/104-9703882-6407951?v=glance clearly states the Nuclear program of Pakistan is being financed by Saudi Arabia, Libya and Iraq. Gen Zia-ul-Haq, the military dictator in the 1970s went to these countries flush with oil money after the oil shock (1973) and Yom Kippur war asking for funding for the N-Bomb to counter Israel, whereas in reality it was aimed at India.

Pakistan supported the U.S. only after India had offered unconditional support and military bases to United States. If you recollect, Bush and Powell threatened Gen. Musharraf, "Either you are with us or with them (Taliban)." Only then did Pakistan become a U.S. ally. Even after 9/11, Pakistani army regulars were in Afghanistan training Al-Qaeda and Taliban fighting U.S. troops and had to be evacuated from Mazar-i-Sharif.

It is not my assessment that Pakistan traded N-technology for missiles with North Korea but that of The New York Times and State Department officials.

Even during the recent stand-off between Indian and Pakistan, it was Gen. Musharraf who was threatening the use of N-weapons not India.

Pakistan should come out clean by giving up terrorism, handing over all criminals and making peace with India.

Indian-American (10/23):
To Malik Khan: Why should India should be labeled as terrorist state? It is Pakistan who supported and breed al Qaeda. It is Pakistan who is supporting and breeding terrorism in Kashmir and other parts of India. BJP is a democratically elected government.

Muslims and Christians are living a 1,000 times safer life in India than minorities in Pakistan. Show me any country in the world where the majority is not trying to suppress the minority. I know there are isolated incidents, but the Indian Constitution has several provisions to protect minorities. Does Pakistan offer any security for minorities?

Deep (10/23):
To Malik Khan: Whatever help Pakistan is providing to America, is only to save its own skin. Everybody knows which country is the "Epicenter of Terrorism." If you don't know, let me enlighten you, it is "PAKISTAN."

It was Pakistan's terror chief whom you call "President" that was the architect of the "Kargil War" with India. It is this same person who controlled the terror organization during that time and was the director of one of the trusts that collected money to export terror to other countries.

Name any terrorist activity in the world and you will find Pakistan involved in some way or the other. India is being forced to defend itself because of your country's endless supply of terrorists.

Lawman (10/23):
This is a good step in the right direction. Pakistan has consistently helped America in its struggles, from opposing the Soviet Union, to fighting fanatic muslims. It was Pakistan's crucial help in liberating Afghanistan from Soviet occupation that contributed to the disintegration of the Soviet empire. Had Pakistan not helped, the Soviets would probably be controlling the Middle East oil supplies; imagine what that would have done for America's freedom.

Even when America has been hostile to Pakistan, Pakistani governments have bent over backwards to help America. For example, in Somalia, Pakistani troops died rescuing American troops from Somali warlords, at a time when U.S. had imposed multiple layers of sanctions damaging Pakistan's security and economy.

Additionally, Pakistan has been helping America bring to justice militant's long before the horrors of 9/11. Pakistan's help was critical in the capture of Yousuf Ramzi, who tried to blow up the Trade Centers in in 1993. This help was extended again at a time when Pakistan was suffering under U.S. sanctions.

No other country would have lifted a finger to help America, had they received treatment similar to Pakistan's. Yet Pakistan, time and again, stood with the U.S. America has no better example of a loyal friend than Pakistan, and it's time Pakistan's contribution to preservation of American values and freedom is recognized and rewarded.

Gary Elbein (10/22):
Time and again Pakistan has shown to be abetting terrorists who threaten peace loving nations all over the world. However Pakistan has managed to survive and escape American wrath. The web and media around the world prove this.

It is time that America cut off the main supply line for islamic terrorism, which is based in Pakistan and has been consistently supported by respective Pakistani governments.

Analyst (10/22):
It's great that Pakistan is finally paying attention to the media, and I hope Dan Pero and Sterling International Consulting Corp. all the best with this.

Malik Khan (10/22):
Mr. Crusader: Pakistan has played a huge role in the "War on Terror" by providing air force bases and protecting American troops in Afghanistan by providing logistics support.

Mr. Jeff Goldman: I beg to differ with you. The North Korea nuclear weapons program is much older than Pakistan and probably more sophisticated. I disagree with your assessment that Pakistan provided North Korea with nuclear technology.

The American government knew about Iraq's nuclear program throughout the 70s and 80s. The American government even knew that Saudi Arabia was financing the Iraq nuclear program and that Brazil was helping Iraq in acquiring equipment to build/test nuclear devices, but kept quiet.

During the Iraq-Iran war the American government not only provided both chemical/biological weapons but also helped Iraq use chemical weapons against Iranian troops.

I agree that Pakistan has supported the Taliban (mainly ISI, Inter-Service Intelligence). I am critical of many governments that foster the radical Taliban.

India is no ally to any country. India should be labeled as the "Epicenter of Terrorism." The racist Bharatiya Janatha Party (BJP) is the Hindu nationalist coalition government. Since the group came to power there has been an increase in persecution and opposition of minorities, especially Christians and Muslims.

An observer (10/21):
In spite of various propaganda to hoodwink the U.S. and the western world, the truth is coming out that Pakistan is assisting North Korea in building nuclear weapons in return for ICBMs. However, certain propaganda prevents Pakistan from being called a terrorist state as they have supported the Taliban and al Qaeda for a decade.

Crusader (10/21):
Time and again the paki's have betrayed us, whether it is terrorism against us through Osama or supporting North Korea!!!

Only Israel and India are our allies against these terrorists!!

Jeff Goldman (10/21):
Pakistan has emerged as the epicenter of terrorism. It exports terrorists not only to India to harm civilians, disrupt democratic processes with intentions of grabbing Kashmir but also trains and shelters terrorists e.g. Richard Reid, bin Laden, bin-Saleih, Jose Padelia, John Walker Lindh. Now we know that Pakistan traded nuclear technology with missile technology with North Korea. Throughout the 1980s & 90s, it kept stealing N-technology and developing bombs while successive U.S. administrations kept mum and acted as a dumb person. Today's U.S. administration labels Iraq as a heretic state whereas it glosses over Pakistan. It should attack Pakistan for our safety not Iraq. As of today, we have no Richard Reids or John Walker Lindhs from Iraq.

Tony Medrano (10/20):
With so many terrorist lovers in our nation, no wonder we are making no headway on the war on terror. It seems we have already been paying Pakistan billions for what - sheltering al-Qaeda and the Taliban. The war on terror needs to first start in Pakistan, rather than Iraq.

Anti-bigot (10/20):
To Ashamed and American PR: Did you two read the part where it says "Pakistan is a vital ally in war against terror" Pakistan has been an American ally for close to fifty years now.

Ashamed To Be In Same Room With Some Folks (10/14):
I agree with American PR... Why don't you just don your Keffiyah (with your corporate logo, of course), and leave the US! There are a LOT of "friends" of yours in other countries.

American PR! (10/13):
Sell your soul buddy -- along with selling the rest of America out. We don't need an APR in this industry. We need people with ethics and morals. Duty, honor, country. I hear the Bin Ladin account is up for bid, too.


 

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