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Aug. 26, 2004
TROY IS INTERVIEWED BY RECORD
 

Janet Troy, who was hired as PR director of PR Society of America in June, almost a year after the previous PR director left, told the Bergen (N.J.) Record she had hardly heard of the Society before it approached her for a job.


Janet Troy

"I was flabbergasted that this organization with all these offerings existed and I was clueless to it," she told reporter Teresa McAleavy of the Record July 27. "Obviously," said Troy, "they need more visibility and I'm here to help fix that."

She is not currently a member of PRSA but intends to join.

Troy was previously with the New York Board of Trade; the Coffee, Sugar and Cocoa Exchange; Ruder Finn; Rubenstein Assocs., and Edelman PR Worldwide.


Click for Bergen Record story.

She gave this definition of PR to the Record: "PR is really communicating. Making groups of people understand each other better and, in the process, maybe learn things that help things change for the better. Problems get solved when people understand each other."

She also said there is a "lot of marketing" in PR and that there is more to PR than people think. Publicity stunts such as walking elephants through the Lincoln Tunnel are a small part of PR, she said.

Troy said she will be focusing on three themes -- diversity, professional development, and advocacy.

 
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Responses should include your name and affiliation, which will be withheld at the writer's request. Commentaries on subject matter are welcome. Personal references are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

Ron Levy (8/26):
She was with three of the most savvy PR firms on earth. You have to be like top 1% to even get an interview at those places, and alumni come out with superb knowledge of how to succeed plus a "whatever hours are needed" attitude toward achieving that success. Look at her candor. The three PR firms are similarly candid. Many in PR will tell you what you want to hear but the great ones tell you what you need to know.

Brian Kilgore (8/26):
Wasn't PRSA accreditation a requirement for the job? If PRSA does not believe in accreditation, why should anyone else?

But on the other hand, she has a point when she says that there's a need for PR at PRSA. We need to give her time.

I'm waiting to see if the Record interview gets reprinted on the PRSA web site, so all the members will learn more about the woman they pay for PR.


 

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