Janet Troy, who was hired as PR director of PR Society of
America in June, almost a year after the previous PR director
left, told the Bergen (N.J.) Record she had hardly
heard of the Society before it approached her for a job.
Janet Troy
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"I was flabbergasted that this organization with all
these offerings existed and I was clueless to it," she told
reporter Teresa McAleavy of the Record July 27. "Obviously,"
said Troy, "they need more visibility and I'm here to
help fix that."
She is not currently a member of PRSA but intends to join.
Troy was previously with the New York Board of Trade; the
Coffee, Sugar and Cocoa Exchange; Ruder Finn; Rubenstein Assocs.,
and Edelman PR Worldwide.
She gave this definition of PR to the Record: "PR is
really communicating. Making groups of people understand each
other better and, in the process, maybe learn things that
help things change for the better. Problems get solved when
people understand each other."
She also said there is a "lot of marketing" in
PR and that there is more to PR than people think. Publicity
stunts such as walking elephants through the Lincoln Tunnel
are a small part of PR, she said.
Troy said she will be focusing on three themes -- diversity,
professional development, and advocacy.
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