Burson-Marsteller is advising and fielding global media inquiries
for Russia's Yukos oil company as the country auctioned the
company's largest unit in a controversial move on Sunday.
Mike Lake, managing director for B-M in Dallas, has served
as Yukos' spokesman in the U.S. through bankruptcy hearings
in Houston and the Dec. 20 auction in Moscow. Lake told O'Dwyer's
the firm's primary job over the last year has been to maintain
Yukos' relationships and provide information to Western media.
B-M this week is venting the ire of Yukos' management toward
the auction of its Yoganskneftegas unit to an unknown Russian
entity viewed suspiciously by some analysts and media. The
U.S. Bankruptcy Court in Houston last week issued an injunction
against participants in the auction leading to the withdrawl
of the favored bidder, Russia's natural gas monopoly Gazprom.
Lake said a common misconception about the auction Yukos
is working to fix is that the company's assets were auctioned
off, which is not the case. The company auctioned a majority
of shares in Yukos, not the company's assets. He noted Yukos
is now navigating courts to fight the auction's result, but
acknowledged the "law's never gotten in the way of the
Russian government."
B-M's BKSH unit represents Yukos in D.C. to keep lawmakers
abreast of political, legal and business developments. The
Policy Partnership, based in London, also bolsters Yukos'
communications efforts.
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