Qorvis Communications is using The Barnett Group, Washington,
D.C., to organize women-to-women exchanges between the U.S.
and its client, Saudi Arabia.
The effort dubbed "The Women's Project" calls for
partnering females of both countries working in business,
finance, healthcare and media.
Judith Barnett's firm is to develop a list of qualified women,
and woo them on the merits of visiting the Kingdom.
The former Deputy Assistant Secretary for Africa and the
Near East for the Dept. of Commerce also will draw up a briefing
book and recommend background reading for junketeers heading
for the Kingdom.
Qorvis handles logistics, Saudi programming and dealing with
the royal family.
A reverse mission of Saudi women to the U.S. is slated for
the fall. That trip will include visits to financial institutions,
universities, and government offices.
The Saudi women also will travel to hospitals for informal
gatherings with female and male doctors, according to Qorvis'
agreement with TBG, which will receive $81,625 for handling
the initial trip of women to Saudi Arabia.
Qorvis CEO Michael Petruzzello told O'Dwyer's the Project
is "still in the concept phase."
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