Eleven of the 18 PR units of ad agencies or holding companies that provided proof of income to this website posted gains in `04 fee income of more than 15 percent.

Text 100, by far the No. 1 on the list, reported a 16.1 percent rise in income to $45.1 million. That performance was sparked by the addition of clients such as Motorola, NEC Solutions America, and Cadence Design Systems. Intel also boosted its spending.

Text was followed by Dorland PR (+70.3 percent to $10.6 million), Crosby Marketing Communications (+41.9 percent to $5.8 million) and Charleston/Orwig (+19.1 to $4.8 million).

Healthcare specialist, GSW Worldwide, is a newcomer to the list. It showed the biggest jump in fees (+221.1 percent to $1.4 million). Marcia Frederich, director of marketing and communications, credits the late `03 hiring of healthcare pro John Deats as executive VP for driving that performance.

Levenson & Brinker PR is another big gainer, benefiting from the April `04 partnership forged between Stan Levenson and Cindy Brinker. Levenson told O'Dwyer's that he is excited about the firm's "involvement in the Dallas community and the initiative to re-energize the Dallas Arts District." Zale Co. is another key client.

Five firms slipped in `04. They are Townsend (-20.3 percent), HLB Communications (-18.3 percent), Marcus Thomas (-16.1), Tattar Richards-DBC (-5.7 percent), and Vox Medica Healthcare (-5.2 percent).

Click for table of PR units of ad agencies.