Cookerly PR beat GolinHarris and three other interested
firms to guide a potential five-year disaster education
campaign in Georgia.
The expected pact with the Georgia Emergency Management
Agency is for a campaign to prepare Peach State residents
to be on their own for 72 hours following a natural disaster
or other emergency. The main audiences for the push are
parents, people with special needs, schools and businesses.
The state of Florida (floridadisaster.org),
along with the cities of Chicago (alertchicago.org)
and San Francisco (72hours.org,
w/ Burson-Marsteller) have put together similar campaigns.
Edelman, Ascential, and Conceptualize It Inc. were also
listed as parties interested in the work.
The state said the budget will not exceed $150K for the
first year. It is counting on the federal Homeland Security
Grant Program to support the education campaign.
There was no incumbent as the effort is new for the state.
Cookerly is based in Atlanta.
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