The southwestern Gulf Coast region of Florida has awarded
its $120K PR account to Virginia Beach firm BCF after a
review.
Collier County, which uses the slogan "Paradise Coast,"
issued an RFP in July for a firm to support the Naples,
Marco Island, Everglades Convention and Visitors Bureau.
The one-year contract carries two options years. Eight
firms submitted proposals after dozens like GolinHarris,
Hill & Knowlton, M. Silver & Associates and Lou
Hammond Associates showed an interest in the RFP.
Tourism has a $1.1 billion impact on the area, which competes
with Palm Beach, Clearwater/St. Petersburg and the Caribbean
for visitors. About 1.4M people toured the area in 2006.
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