By Greg Hazley
Wright County Egg, the Iowa egg distributor that is the epicenter of a recall involving more than 300M eggs, has brought in Kansas City PR shop CMA Consulting to handle the crisis.
Hinda Mitchell, a senior consultant at CMA, is speaking for the company as the national recall was expanded to 380M eggs this week after a salmonella outbreak was linked to its facilities.
CMA specializes in food and agriculture PR and marketing communications.
GolinHarris works with the United Egg Producers, a longtime client and cooperative of egg producers working to allay fears over the recall through its Egg Safety Center. A dispatch from that group Aug. 18 noted the massive recall only affected less than one percent of all eggs in the U.S.
The New York Times reported that the Galt, Iowa-based company’s owner has had run-ins with regulators over poor working conditions and other violations.
WCE’s initial recall announced last week covered 228M eggs sold since mid-May but that was expanded on Wednesday to include another 152M.
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