By Greg Hazley
Hillandale Farms, the second Iowa egg producer to join the massive recall, is using former Perdue corporate communications VP Julie DeYoung as its spokesperson amid the crisis.
A salmonella outbreak traced to 10 states added Hillandale to its scope on Friday as 170M more eggs were recalled amid a recall that already affected 380M eggs from another Iowa producer, Wright County Egg.
DeYoung told O'Dwyer's she is working through Kansas firm CMA consulting, which has been providing PR support to Wright County Egg, as well.
The egg industry has also mobilized a PR response.
DeYoung, who has been working as an independent practitioner out of Kansas, was VP of corporate communications at Perdue in nearly four years at the company after six-plus years in corporate comms. at ConaAgra.
Speaking to the Washington Post, DeYoung said that WCE and Hillandale have some of the same suppliers for young chickens and feed, providing a link between to the two producers at the center of the huge recall.
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