By Greg Hazley
Saylor Company is guiding communications for Apex Digital as the top electronics maker navigates Chapter 11 bankruptcy protection.
Apex, which sells TVs, DVD players and other devices through stores like Wal-Mart, is based in Walnut, Calif., and shows debts and assets of $50M. The company filed for bankruptcy protection on Aug. 17 and sees it's development of a green energy lighting products line as key to recovery.
“This restructuring plan allows Apex to grow its business in a new direction capitalizing on the increasing demand for green energy," president and CEO David Ji said via Saylor. "This is an area where we have a proven track record and a number of new products under development.”
Saylor co. is run by former journalist and Sitrick and Company hand Mark Saylor. Jason Booth, also a former Sitrick pro, and Evelyn Iritani, a former Los Angeles Times business writer, are handling the Apex business at Saylor.
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